Issuu on Google+

“The Pursuit of Perfection” “Amazing in Motion”


ABOUT •

Lexus is an automative company and the luxury vehicle division of Toyota.

Founded in 1989 by Eiji Toyoda.

Headquarters: Nagoya, Japan

Originated from a corporate project to develop a new premium sedan, codenamed F1.

Each vehicle is designed based on their own design standard called “Lexus M u s t s ” a n d “ I D E A L ” ( I m p re s s i v e , Dynamic, Elegant, Advanced, and Lasting)

Materials: Carbon Fibre, Aluminum, Steel, Leather


L FINESSE PHILOSOPHY •

Seamless Anticipation


Lexus does more than simply meet a person’s needs and desires. They anticipate them, seamlessly. In this way, whatever is required is always right there. •

Incisive Simplicity


Reduce and cut through complexity to reveal purity of purpose and expression. Pure enjoyment in itself. •

Intriguing Elegance


Forthright boldness of expression fuses with compellingly poised composure.


CONCEPT Inspired from the Lexus L Finesse philosophy, the clock and radio should embody the true Lexus image. It should be pure, simple, functional and elegant. -Neat and sleek textures
 -Smooth Lines
 -Neutral colors
 -Modern yet luxurious

Initial Idea


ORTHOGRAPHIC - CLOCK

Right Side View

Front View

Top View

Left Side View


ORTHOGRAPHIC - RADIO

Top View

Right Side View

Left Side View Front View


DETAILS

3 2 1

RADIO 1. Silver Metallic Plastic
 2. Speaker 
 3. Tuner
 4. Volume

4

6 78 9

5

CLOCK 5. LED Screen Digital Clock
 6. On/Off Button
 7. Alarm/Snooze 
 8. Set Hour/Lower Brightness
 9. Set Minutes/Increase Brightness


3D VIEWS

Available Colours: Gold, Silver, Black


Clock and Radio