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NING JUANG DESIGN


table of contents

1

2

4

CAYENNE RAW CAFE

ADONIA WHISKEY +CIGAR

Raw foods +greenery

Liquor +cigar pairing

3

SUZUKI METHOD

BITTEN SKIN CARE

String instrument accessories

Venom injected rejuvenation


6

8

82 DEGREES NORTH

ESTEE LAUDER PLEASURES

Warming skincare for men

Conceptual perfume redesign

5

7

BIKECO ECOLODGE

MASHUMARO MARSHMALLOW BENTO

ELIXIRX APOTHECARY BEER

Bike adventure ecolodge

Conceptual confectionary

Perscription strength pilsner

9


NING JUANG DESIGN

Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


Alternative design concepts exploration

DESCRIPTION: Redesign of The Suzuki Method brand, the musical education philosophy created by Shinichi Suzuki. Inspired by blue porcelain, the design highlights its classical baroque roots while maintaining a modern sensibility. TARGET AUDIENCE: Music enthusiasts of all ages, but especially violin players.

2 CAYENNE RAW CAFE

Process


Inspiration: Modern baroque and blue porcelain

1 SUZUKI METHOD

Inspiration


Inspiration: Hand rendered type, classical baroque music, and the curves of the violin

1 SUZUKI METHOD

Inspiration


1 SUZUKI METHOD

Process


Alternative design concepts exploration

1 SUZUKI METHOD

Process


Products (l-r): Violin sheet music, steel strings, shoulder rest, and rosin

1 SUZUKI METHOD

Products


patternsquares Alternative design concepts exploration

suzuki hero 2 CAYENNE RAW CAFE

Process


Alternative design concepts exploration

1 SUZUKI METHOD

Products


Products and Activation (l-r): violin rosin, stationary, stickers, business card, and limited edition violin case


NING JUANG JUANG DESIGN

Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


cayenne

raw

DESCRIPTION: Raw cafĂŠ inspired by the urban aeroponic farm movement with cayenne pepper as the hero of the brand. TARGET AUDIENCE: LOHAS (lifestyles of health and sustainability). The products are sold in eponymous cafes, at Whole Foods, and local gourmet markets.


NING NING JUANG JUANG DESIGN DESIGN

Alternative design concepts exploration

2 CAYENNE RAW CAFE

Inspiration


Inspiration: Polka dots found in fashion and art and cayenne pepper spice

2 CAYENNE RAW CAFE

Inspiration


Alternative concept exploration

2 CAYENNE RAW

Process


Dot diffusion concept exploration

2 CAYENNE RAW

Process


Air plant packaging and planter sold in the cafe

2 CAYENNE RAW

Products


This cayenne pepper infused detox drink is sold in the cafe as well as other natural food stores

2 CAYENNE RAW

Products


Strategy:

Cayenne Raw cafes are located in various progressive cities like Austin, Seattle, and Brooklyn. The cafe uses aeroponic farming techonology for it's produce and to cool the building..

2 CAYENNE RAW

Activation


Products and Activation (l-r): raw cacao, to-go bag, airplant packaging, business cards, detox juices, and cafe menu

2 CAYENNE RAW

Activation


NING JUANG DESIGN

Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


DESCRIPTION: Bitten is a venom-injected skincare that prevents the aging process. The brand takes visual cues from Art Nouveau, goth culture, and snakeskin. TARGET AUDIENCE: Trendy 20-30 year old women that value a youthful appearance.


3 BITTEN SKIN CARE

Inspiration


Inspiration: Matte black, Aubrey Beardsley paintings, and goth makeup

3 BITTEN SKIN CARE

Inspiration


Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


3 BITTEN SKIN CARE

Products


Strategy:

Products (opposite page): Back of setup box and information pamphlet

Preventative aging has become a growing trend in recent years. Bitten provides a natural alternative to Botox while keeping a playful attitude.

3 BITTEN SKIN CARE

Products


NING JUANG DESIGN

Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


Alternative design concepts exploration

DESCRIPTION: Redesign of The Suzuki Method DESCRIPTION: brand, the musical education philosophy created by Shinichi Cigar and Whiskey pairing Suzuki. Inspired by blue porcelain, the design its inspired by the fiercehighlights Amazonian classical baroque roots while warriors frommaintaining Greek Mythology. a modern sensibility.

The sharp leather and metal TARGET: detailing exude the power and Music enthusiasts of all ages, but grace of theespecially Amazons the violinwhile musicians. infusion of Greek honey adds a CATEGORY: touch of sweetness. Music, Novelty

TARGET AUDIENCE: PRODUCTS: Confident and successful Violin sheet music, steel strings, rosin, and shoulder rest. business women.

2 CAYENNE RAW CAFE

Process


Alternative design exploration

Finely Crafted DESIGNER BLEND

Aged

12

years

Aged 12 years

DESIGNER BLEND

Aged 12 years

DESIGNER BLEND

Greek Honey Liquor

Blended Scotch Whiskey

Greek Cigars

Hand rolled 750 ML ALC 40% by VOL

5

Greek Honey Liquor

Imported Cigars

Blended Scotch Whiskey

750 ML

4 ADONIA WHISKEY +CIGAR

Process

ALC 40% by VOL

ADONIA INSPIRED BY THE FIERCE AMAZON WARRIORS OF ANCIENT GREEK MYTHOLOGY, ADONIA CAPTURES THE POWER AND FIERY SPIRIT INSPIRED BY THE FIERCE AMAZON WARRIORS OF ANCIENT GREEK MYTHOLOGY, ADONIA CAPTURES THE POWER AND FIERY SPIRITINSPIRED BY THE FIERCE AMAZON WARRIORS OF ANCIENT GREEK MYTHOLOGY, ADONIA CAPTURES THE

750 ML

ALC 40% by VOL

PREMIUM GREEK CIGARS INSPIRED BY THE FIERCE AMAZONIAN WARRIORS OF ANCIENT GREEK MYTHOLOGY. ADONIA CAPTURES THE AMBITIOUS AND INDEPENDENT ETHOS OF THE AMAZONS WHILE THE SMOKEY FULL BODIED TASTE ADDS DEPTH AND A CREAMY SMOKINESS TO THIS RARE GREEK CIGAR BLEND

5 p r e m i u m g r e e k c i g a rs Full Bodied & Hand Rolled

Greek Honey Liquor

Blended Scotch Whiskey

Aged 12 years

Finely Crafted

DESIGNER BLEND

750 ML ALC 40% by VOL


Products (l-r): Honey-infused whiskey with leather neckband. Robusto blend greek cigars with velvet sleeve and metal pull tab

4 ADONIA WHISKEY + CIGAR

Products


4 ADONIA WHISKEY + CIGAR

Products


Strategy:

Women are often an overlooked category for cigars and spirits traditionally marketed towards men. Adonia celebrates confident women that hold their own.

4 ADONIA WHISKEY + CIGAR

Products


NING JUANG DESIGN

Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


DESCRIPTION: Bikeco Ecoresort, located in Mfuwe, Zambia, takes you on a one of a kind bike adventure while providing bikes and opportunities for the local community. TARGET AUDIENCE: Socially conscious bike adventurers.


Products (l-r): Brand book, notebook, matches, pencil, business card, and room access key

2 CAYENNE RAW CAFE

Process


Brand book showcases products (l-r): 6-in-1 bike tool, sunscreen wipes, and felt wall map.

5 BIKECO ECOLODGE

Products


Alternative design concepts exploration

This felt wall map of South Luangwa decorates your walls with memories from your bike adventures


Brand book gives an introduction to the brand, products, and the bike safari

5 BIKECO ECOLODGE

Products


NING JUANG DESIGN


Alternative design concepts exploration

ARCTIC SKINCARE FOR MEN

DESCRIPTION: Polar explorers at the turn of the century were the epitome of motivation and drive. Their philosophy of ambition and endurance is the heart of the brand. 82 degrees N is the coordinant for the discovery of the North Pole. TARGET AUDIENCE: Men in their late 20's-40's who care about their skin and have an appreciation for adventure and history.

2 CAYENNE RAW CAFE

Process


Alternative design exploration

6 82 DEGREES N SKINCARE FOR MEN

Process


Further logo exploration.

6

82 DEGREES N SKINCARE FOR MEN

Process


Back panel closeup. Leather strap includes removable canvas label for 2nd use of the bottle.

6

82 DEGREES N SKINARE FOR MEN

Products


Products (l-r): Waterproof oiled canvas pouch, face butter, warming facial toner, and sea soap salt slab Products feature functional compass elements and thermochromatic printing.

6

82 DEGREES N SKINCARE FOR MEN

Products


Strategy:

Product launch at the Snowshow Tradeshow in Denver, Colorado. Scanning the QR code on poster brings up the navigation app to lead you to the 82 degrees booth.

GET THE COORDINATES TO THE 82 DEGREES NORTH BOOTH WITH OUR FUNCTIONAL COMPASS APP! JUST SCAN THE QR CODE

6 82 DEGREES N SKINCARE FOR MEN

Activation


Activation: Booth includes leather lined surfaces, large scale banners, and an "on tap" style testing station

6 82 DEGREES N SKINCARE FOR MEN

Activation


NING NING JUANG JUANG DESIGN DESIGN

Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


Alternative design concepts exploration

DESCRIPTION: Ghibli Candy Studio is a confectionary brand inspired by Japanese animator Hayao Miyazaki. The concept is a metaphor for the themes of tension and balance between the supernatural, the human world, and nature apparent in his films. The illustration on the right is from his film My Neighbor Totoro. TARGET AUDIENCE: This product is found in high-end confectionary and specialty gift stores.

2 CAYENNE RAW CAFE

Process


Alternative design concepts exploration

7 MASHUMARO MARSHMALLOW BENTO

Products


Mashumaro is Japanese for marshmallow. The package holds three marshmallow baos filled with various sweet fillings.

7 MASHUMARO MARSHMALLOW BENTO

Products


Illustrations for this project were personally designed and drawn by hand

7 MASHUMARO MARSHMALLOW BENTO

Products


7 MASHUMARO MARSHMALLOW BENTO

Products


NING JUANG DESIGN

Alternative design concepts exploration

Grand Prize Winner 2012 EstĂŠe Lauder Pleasures Redesign Competition

2 CAYENNE RAW CAFE

Process


The top two winning concepts

possible ad/ etc


Alternative design concepts exploration

Concept 1: Unlocking life's simple pleasures DESCRIPTION: The challenge was to create an innovative, over the top version of the iconic Estee Lauder Pleasures perfume while keeping its brand equities. CONCEPT 1: This first concept makes a connection between your sense of scent and your memories, allowing women to take pleasurable memories with them as a solid scent pendant.  The pendant attaches and locks into the heart of the bottle. It is CAYENNE RAW imprinted into the bottle as CAFE pleasures are imprinted into the Process memory.  The secondary structure is reminiscent of a high end jewelry case.  Final prototypes were produced by Utley's.

2


8 ESTEE LAUDER PLEASURES REDESIGN

Products


NING JUANG DESIGN

Alternative design concepts exploration

CONCEPT 2: This second concept simplifies and modernizes the bottle shape to reflect the contemporary Pleasures woman, but still retains the brand equity of the existing bottle silhouette. I did this by designing the bottle as a solid rectangular cube with shape of the current bottle as the negative space.  This new modular structure is encased in a drawstring chiffon pouch.

2 CAYENNE RAW CAFE

Process

Concept 2: Pleasures inside


Solid glass cube silhouette with the shape of the bottle and cap as the negative space

8 ESTEE LAUDER PLEASURES REDESIGN

Process


Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


8 ESTEE LAUDER PLEASURES REDESIGN

Products


NING JUANG DESIGN

Alternative design concepts exploration

2 CAYENNE RAW CAFE

Process


DESCRIPTION: Not for the faint of liver, Elixirx beer is the world’s first prescription strength brew. This potent concoction is to be enjoyed in moderation and is best shared. TARGET AUDIENCE: The target audience are hip beer connoisseurs. Elixirx is sold on tap at retailers and in the craft beer aisle in supermarkets.


Alternative concept exploration

9 ELIXIRX APOTHECARY BEER

Process


Vintage apothecary concept sketches

9 ELIXIRX APOTHECARY BEER

Process


Growler front and back of pack

9 ELIXIRX APOTHECARY BEER

Products


Growler front and beer glass

9 ELIXIRX APOTHECARY BEER

Products


9 ELIXIRX APOTHECARY BEER

Products


Strategy:

Elixirx is sold on tap at retailers and in the craft beer aisle in supermarkets. To encourage sustainability, empty growlers can be returned and refilled.

9 ELIXIRX APOTHECARY BEER

Activation


T! Special thanks Marianne Klimchuck Sandy Krasovec Packaging design faculty Alicia King Photography My supportive family

view more work on my website: ningjuang.com email me: ning.juang@gmail.com


Ning Juang Portfolio