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Give Away Radio / Clock Object Nilufar Pulatova Florence Design Academy | Industrial Design 1

Brand •  World’s largest online retailer, incorporated in Seattle, USA •  Established in 1994, launched in 1995 as the first online bookstore •  Named because it starts with “A” (to be the first in lists) and after Amazon river •  Further expanded to sell electronics, clothing, furniture, digital media, etc. •  Considered the 4 th most successful startup company of all times

Corporate mission statement “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices ”



Amazon river and the Amazon rainforest

Radio / Clock perspective drawing Volume Speakers

AM / FM switch

Tuning dial On / Off button


Orthographic drawings


“Acqua ripples� plastic

Polished steel looking plastic for buttons, tuning and volume wheel.

Amazon give away radio / clock presentation