LASCANA ‘IT’S A WOMAN’S WORLD’ ARTICLE
‘LASCANA – It’s a woman’s world’ is a multi-brand concept established in 2006, present on the German underwear and swimwear market with 27 own-brand stores, 9 company-owned international online shops, 1,100 shop-in-shop and wholesale shopping areas alongside market place business. LASCANA stands for high quality and an excellent fit at attractive prices. Well-known licensed brands such as Bench, s.Oliver, Jette, Buffalo, Sunseeker or Venice Beach next to the own brand LASCANA add an exclusive aspect, complementing the product range.
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OTTO’S SUCCESSFUL SUBSIDIARY Hamburg-based lingerie and swimwear retailer LASCANA, an Otto Group subsidiary, continues to accelerate its expansion. In the financial year 2018/19, LASCANA has increased sales by 35% in comparison to the previous year, reaching 276 million Euros. Figures cover global LASCANA sales turnover as well as sales for the own brand, LASCANA within the Otto Group. LASCANA thus achieved a double-digit increase in revenue for the fifth consecutive year.