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SPRING SUMMER

2018


PANORAMA FASHION FAIR BERLIN Hall 4 | Booth 4.44 w w w.marc-cain.com


THE 2018

SPRING/SUMMER COLLECTION

Will be presented at the following fairs

BERLIN PANORAMA / HALL 1.46 JULY 4 – 6

AMSTERDAM MODEFABRIEK JULY 9 – 10

LONDON SCOOP LONDON JULY 16 – 19

COPENHAGEN CIFF / C3-022A AUGUST 9 – 11

POZNAŃ NEXT SEASON SEPTEMBER 5 – 7

NEW YORK COTERIE SEPTEMBER 17 – 19

MILAN SUPER 10 / A/52 B/51 SEPTEMBER 23 – 25

WWW.NU-DENMARK.COM


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Content |

MAGAZ I N E

o N 10

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J U LY 2 0 18

52 140

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p. 34

In Stores Now & Gorgeous!

p. 52

In Stores Now & Gorgeous!

p. 92

In Stores Now & Gorgeous!

p. 118

In Stores Now & Gorgeous!

p. 140

In Stores Now & Gorgeous!

LIAI SON BAN LI E U E

A S I NG LE MAN

M O U N TA I N H I G H

B ETON, STE I N E, SCH E R B E N

N O R T H


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VISIT US AT BOOTH 9.62 AT NOVA CONCEPT


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Credits |

MAGAZ I N E

PA N O R A M A FA S H I O N FA I R B E R L I N G M B H

Kurfürstenstraße 12 10785 Berlin Tel.: +49 30 27 59 560 40 office@panorama-berlin.com

PU B LI S H E R

Jörg Wichmann E DITOR

Ralf Strotmeier FA S H I O N

Julia Quante Jennifer Chyla E DITOR IAL TEAM

Andres Damm Nicole Urbschat Thorsten Osterberger ART DI R ECTION

Dagmar Puzberg GRAPHIC DESIGN

Johannes Grünberg C ONTR I B UTOR S

Ingo Nahrwold Jürgen Müller Karel Kühne Karolina Landowski Katrin Weber Max Stürmer Oliver Lehner Sascha Heintze Sebastian Donath Stefan Dotter T R A N S L AT O R

Cathy Lara MARKETING

Vanessa Vulcano Magdalena Falkner C O O P E R AT I O N S

Daniela Henn Maksym Strepkov PRINT

Wagemann Medien GmbH Berlin THAN K YOU

Rooms Hotels, Georgia COVE R

Photo: Sascha Heintze Styling: Julia Quante


NOVA CONCEPT | HALL 9 | 9.32


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Welcome |

MAGAZ I N E

Dear Visitors of Panorama Berlin Spring/Summer 2018, Early in the morning in January 2013, it was still dark when the first visitors passed snow-covered lawns and arrived in shuttle buses at the premiere of PA N O R A M A B E R L I N on the fairgrounds of Berlin’s phantom BER airport. On the way, I very much doubt some thought they would really experience a fashion trade show, which – as part of the Berlin Fashion Trade Show – still hadn’t taken place. A platform for truly relevant brands with a strong market presence, the brands that make cash registers jingle and drive the industry. Five years, or rather, 10 seasons later, Berlin still doesn’t have a

new airport, but a very lively PA N O R A M A B E R L I N , which is a major fixed event on the international trade show calendar. What began in three halls with a total exhibition area of ​​18,000 square meters has developed into one of Europe’s largest trade shows, and today features 10 halls and over 45,000 square meters of exhibition space. It is thanks to our exhibitors and to you, our visitors, an industry public from over 96 nations, that we can celebrate this success upon occasion of the 10th edition of Panorama Berlin. I would like to warmly thank all exhibitors and visitors. Please join us in celebrating ten seasons of P A N O R A M A B E R L I N . Let’s celebrate fashion! To the next ten seasons. Yours, Jörg Wichmann


Transformers. Connected, autonomous, shared, electric. The new mobility is now as intelligent as it is fashion forward. Transforming couture presented by M.I.A and Tommy Genesis. #mbcollective #switchtoEQ

@MBFW


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Service |

PA N O R A M A B E R L I N

all you need

A I R P O R T B E R LI N -T E G E L T X L Shuttle runs

OPENING HOURS FOR VISITORS

Tue Wed Thu

July 4 July 5 July 6

TUE – THU FROM 8.15 AM – 6 PM

/ Departure

Messedamm 22, 14055 Berlin

– depending on availability

Travel time approx. 1 5

MINUTES

AI R PORT SXF/ S-B H F B E R LI N-SCHÖN E FE LD Shuttle runs

TUE – THU FROM 8.15 AM – 6 PM

/ Departure

9 am – 6 pm 9 am – 6 pm 9 am – 6 pm

N AV I G AT I O N A D D R E S S

EVE RY 20 M I N UTE S

EVE RY 30 M I N UTE S

Travel time approx.

– depending on availability

30 MINUTES

A F T E R B R E A K FA S T S H U T T LE B E R L I N H B F  /  S T E I G E N B E R G E R H O T E L , M O T E L O N E K U ‘ D A M M , M A R I T I M P R O A R T E H O T E L B E R L I N

Shuttle runs

TUE – THU FROM 8.15 AM – 10.30 AM

/ Departure

EVE RY 15 M I N UTE S

– depending on availability

EVENT ADDRESS Travel time approx. 1 5

PA N O R A M A B E R L I N

– 25 MINUTES

Berlin ExpoCenter City South Entrance (Eingang Süd), Jafféstraße Entrance N O V A C O N C E P T Messedamm, Hall 9 14055 Berlin

Shuttle runs

TU E – TH U FROM 11 AM – 5 PM

/ Departure

EVE RY 15 M I N UTE S

– depending on availability

Travel time approx. 2 0

MINUTES

S E RVICE HOTLI N E

Hotel rooms, flight or train tickets?

SEEK

Shuttle runs

TU E – TH U FROM 11 AM – 5 PM

/ Departure

EVE RY 30 M I N UTE S

Whatever you need for visiting

– depending on availability

Travel time approx. 3 5

MINUTES

PA N O R A M A B E R L I N

Spring/Summer 2018, our PA N O R A M A B E R L I N Hotline Service is always there for you.

M E R C E D E S - B E N Z FA S H I O N W E E K B E R LI N V E N U E Shuttle runs T U E – T H U F R O M 1 1 A M – Shuttle runs always B E F O R E A N D A F T E R

5 PM TH E S HOWS

– depending on availability

Monday to Friday: 9 am – 6 pm Travel time approx. 3 0

Tel: +49 (0)30 27 59 560 - 33/- 11 service@panorama-berlin.com LU G G AG E C H E C K- I N

Professional trade fair visitors to PA N O R A M A B E R L I N who have booked one of our partner hotels will have a special service available to them. In the Welcome Lounge at our trade fair site, your luggage can be dropped off and delivered to the partner hotel that you’ve booked, while you are already holding your first trade show talks.

CITY WE ST S H UTTLE Shuttle runs

TUE – THU FROM 3 PM – 6 PM

/ Departure

EVE RY 20 M I N UTE S

MINUTES

– depending on availability

Travel time approx. 1 5

MINUTES

HALL 9

CITY EAST S H UTTLE Shuttle runs

TUE – THU FROM 3 PM – 6 PM

/ Departure

EVE RY 20 M I N UTE S

– depending on availability

Travel time approx. 2 5

MINUTES

Travel time approx. 7

MINUTES

HALL 9

PA N O R A M A B E R LI N A R E A S H U T T LE Shuttle runs continuously

TUE – THU FROM 9 AM – 6 PM

SOUTH ENTRANCE

B E R LI N CITY WEST (KURFÜRSTENDAM M)

E NTRANCE HALL 9

B E R LI N CITY EAST (P OTS DAM E R P L AT Z )


FIND ALL BRANDS, MAP OF THE WHOLE FAIR, SCHEDULE OF ALL EVENTS & EXCLUSIVE SERVICE OFFERS ALL IN YOUR POCKET

APP.PANORAMA-BERLIN.COM

W W W. PA N O R A M A- B E RL I N .C O M


OP-ED |

PA N O R A M A B E R L I N

by K A R O L I N A

L ANDOWSK I

Build a tribe!

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Karolina Landowski – The Düsseldorf-based freelance journalist and author has been writing and reporting on fashion and contemporary culture for ten years, including for the industry magazines S T E P , S C H U H K U R I E R and L E D E R W A R E N R E P O R T.

We live in a volatile world. Everything is changing. Nothing stays the same any more, not even change itself. It accelerates drastically and without reprieve. The digital transformation is in full swing and leaves a lot of players in the lurch – because of its merciless pace. The uncertainty plaguing the industry is clearly noticeable. Stakeholders suffer from disorientation in the face of innumerable possibilities, the glut of brands, trade shows, opinions. Add to that new technologies that are now within reach and that will radically transform many processes. The result: collective feelings of burn-out and its attendant dangers of either falling victim to shock and paralysis or of frittering away one’s energies by engaging in countless activities. Both of these reactions are wrong. To engage in action is essential. But instead of quickly doing a little bit of everything, it would be better to pause for a moment and, for now, focus on one thing only: one’s own identity. There’s no way around analyzing where we actually stand. Who we are. What we want. And whom we are addressing with all that. Disorder requires focusing – on a product range, a target audience, a strategy, because those who fail to distinguish themselves today, may no longer exist tomorrow. To just know our own DNA, though, is no longer enough. We need a mindset.

We need a mission. And we need comradesin-arms. ‘Build a tribe!’ – this is what more and more marketing experts demand and how they encourage companies to actively found a tribe – with people who share their visions and who breathe the same air. They are advocating for our workingtogether, not against one another, and all of this undeterred by the limits of competition, markets and generations. The era of the lone wolf seems over, because a sustainable culture of innovation can only be created with our forces combined – a culture that not only has a future but that shapes such a future. And there is no better platform for networking than a tradeshow such as PA N O R A M A ’s. It is and continues to be a space for information, inspiration, interaction. For the near future, we are predicting an even more intense and more personalized kind of communication between companies and customers. Since, even in times of artificial intelligence, wearables and robotics, in the end it is after all people who buy the products. Big data and Google analytics face off against emotions, passion and enthusiasm. Immersion only works with intuition. And virtual reality makes use of all our senses. Human being and machine are merging. It is high time that we look for comrades-in-arms and become friends with technology. It is not the enemy. Standstill is the enemy.


trend

update 5 JULY TH

WEDNESDAY11.30A.M.

REGISTER NOW www.step-magazin.de

SPRING/SUMMER 2018

MAC

PANORAMA BERLIN Lectures Hall/Hall 10 Entrance Fair South


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Goodie Bag |

PA N O R A M A B E R L I N

PROPERCORN

ChariTea treaclemoon P R O P E R C O R N is one of Europe’s fastest growing popcorn brands. Founded on a “Done Properly” ethos and belief that there shouldn’t have to be a compromise between health and taste, their award-winning snacks are suitable for vegetarians, gluten-free and made using 100% natural ingredients. All flavors are created by the P R O P E R C O R N team and hand popped and packed on British soil. P R O P E R C O R N ’s colorful collection includes classic Lightly Sea Salted and Sweet & Salty flavors as well as unique recipes like Sweet Coconut & Vanilla and Smooth Peanut & Almond. C H A R I T E A is tea as it should be: from the best ingredients and Fairtrade. All raw materials are organically grown and come from Fairtrade plantations and cooperatives with which the foundation has been cooperating closely for years. In addition to fair trade, every bottle sold finances the non-profit L E M O N A I D & C H A R I T E A Foundation, which supports social projects in the farming regions. So far, more than 2,000,000 euros have been collected for local social and educational institutions. T R E A C L E M O O N We know that true beauty comes only from the inside. But we also know that a good mood is a fabulous little helper – healthier, more effective and faster than all cosmetic surgeons in the world combined. A happy smile makes any face still much, much more beautiful at the blink of an eye! It’s like sparkling glitter powder for the inner values. And that’s why the products of T R E A C L E M O O N are not only effective care products that caress and flatter the skin, but also fragrant-intensive cheerful makers, funny-colored feasts for the eye and contagiously charming chatterboxes.


Goodie Bag |

V I S U A L S T A T E M E N T S reaches more than 20 million people every month on social networks, thereby generating eight million interactions on Facebook and Instagram, making it Germany’s most viral social publisher. The trends and influences from the powerful fanbase are taken up and translated into a product range that features fashion, stationery and home accessories. The inspiring lifestyle products by V I S U A L S TAT E M E N T S have successfully established themselves in concept stores and trend shops. V Ö S L A U E R Always on the go. The functional 4x1 liter PET bottles are perfectly suitable for every kind of in- and outdoor activity. Drinking a sufficient amount of water supports a healthy body and keeps your mind alert. With V Ö S L A U E R , you are always ready to refresh yourself in the varieties without, mild or sparkling. V Ö S L A U E R , Austria’s number 1 in the mineral water market, is THE dynamic premium brand with top-quality, innovational strength backed by years of know-how. P A U L A ’ S C H O I C E Paula Begoun and her team develop skincare that keeps its promises, is based on reliable, published skincare research with proven ingredients. All products are fragrance-free, never tested on animals, contain only proven, nonirritating ingredients and perform beautifully without false promises. The experts at PA U L A’ S C H O I C E give genuine and personalised skincare advice specifically for your skin type and concerns, so you come a step closer to having the best skin of your life.

Vöslauer

PA N O R A M A B E R L I N

VISUAL STATEMENTS®

Paula’s Choice

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Goodie Bag |

PA N O R A M A B E R L I N

Sally Hansen

S A L LY H A N S E N Wanted: A fashionable companion for your fingernails? The Complete Salon Manicure lacquers by S A L LY H A N S E N guarantee a glamorous nail look – thanks to the 49 trendy and stylish shades. Six further benefits are combined in one bottle: base- and topcoat, strengthener with a keratin complex, growth treatment, chip-resistance and a gel shine finish. Just recently, the nail polishes were honored with the Beauty Award G L A M M Y – chosen by G L A M O U R readers. C O M P E E D We live to experience and to discover, and we take in everything we can: from fashion shows to expos and more – always making sure to never miss the after party. C O M P E E D Blister Pads promise immediate relief for pain and pressure, help wounds heal quickly, and protect and cushion against rubbing. The flexible pads are sure to last all day long without slipping. Being transparent and discreet, they are perfect for any kind of shoe. Be unstoppable! 2 8 B L A C K B A O B A B Discover the­ new taste experience of Energy Drink 2 8 B L A C K ! It is green, sparkling, and is somehow mysterious – the latest version of the Energy Drink 2 8 B L A C K . Energy-filled, refreshingly different and, above all, incomparable in taste, 2 8 B L A C K B A O B A B is the perfect companion on long trade fair days and nights. By the way: B A O B A B fits the vegan lifestyle like all varieties of 2 8 B L A C K , is taurine-free, doesn’t contain any preservatives, and is lactose and gluten-free.

Compeed

28 BLACK BAOBAB


TRENDINFO SPRING/ SUMMER 2018

BERLIN

THE LATEST TRENDS IN WOMENSWEAR AND MENSWEAR

JULY, 4th 2017 - 12 AM AT THE EXPOCENTER CITY LECTURES HALL / HALL 10 SPEAKERS: GUDRUN ALLSTÄDT MICHAEL WERNER (TextilWirtschaft) Doors open at 11:30. Registration is not required. The number of participants is limited. The event will be held in German only. Admission is included in the price of your tradeshow ticket and thus completely free of charge.

www.TextilWirtschaft.de/trendinfo

www. TextilWirtschaft.de


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Brand news |

STYLE H U B

Fransa FRANSA In the Spring/Summer collections you will see all kinds of flowers; the abstract and more elegant ones are featured in the casual- and partywear. Plus, wear pinstripes or wider stripes. Mix with a blazer or a cardigan to dress up or down and create your own personal style. A big trend from the Fall, which is continuing into the Spring season, is the embroidery details – the perfect way to create a very feminine folklore-inspired look. The colors are very bright and the red and blue shades are very important. The key color for the season is pink. C R E A M We are an ambitious global maker of unique bohemian fashion. We sell the love of details and the right styles, at the right time. Our collections are feminine and cool, mixed with a bohemian vibe and lovely details. Easy to love and easy to wear. For this season, we would like to invite our customers into our world of beautiful shapes, colors and details. Our styles are filled with prints and shades from exotic gardens and the collection beautifully features lovely embroidered elements and other embellishments. A N N A J U S T P E R “Live the moment!” That is the philosophy behind the label A N N A J U S T P E R . And anyone who has ever lived the moment knows that you don’t need an expensive wardrobe, but one thing in particular: sporty and casualelegant outfits made of high-quality fabrics such as silk, cotton and viscose, which can be combined easily for any occasion and offer exact fits with high wearing comfort.

Cream

Anna Justper


L E T ’ S TA L K A B O U T … O U R N E W C O L L E C T I O N … TA L K A B O U T-FA S H I O N .C O M PA N O R A M A B E R L I N / H A L L 1 / S T Y L E H U B / B O O T H 1.47. L O V E LY T O S E E Y O U ! > > E N J O Y O U R TA L K A B O U T T R E AT T I M E O N T U E S D AY & W E D N E S D AY 4 P M < <


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Brand news |

STYLE H U B

talkabout NÜ

Fritzi aus Preußen T A L K A B O U T Fashion should not be complicated, because in the end it isn’t the special occasions, but rather the adventures of everyday life that define our lives. This is the philosophy behind the TA L K A B O U T label. Whether it’s cool, relaxed or trendy – a woman above all uses her sense of style to create her own individual look, a look that reflects her mood and the way she feels about life – day after day. N Ü Sophisticated, raw and feminine. This was the style Jannie and Lars Schacksen dreamed of creating when they introduced the fashion brand N Ü on the Danish market in 1997. N Ü means naked in French and woman in Chinese, and it fits perfectly into the designers’ vision. N Ü is fashion defined by a modern, provocative and laid-back design, expressed in a sexy and glamorous way. Luxurious fabrics such as silk, wool and leather embellished with handmade prints, embroidered motifs and characteristic details of exquisite workmanship provide the unique DNA that characterizes N Ü . F R I T Z I A U S P R E U S S E N “High Casuality!” is the name of the new Spring/Summer 2018 collection. Whether it’s new exotic-looking bag models, high-performance yoga denims, non-leather biker jackets or shoe trends with some fashionable material mixing – F R I T Z I F R O M P R E U S S E N wows with a total look. The varied collections are coordinated with great attention to detail and offer the perfect outfit for every situation.


HALL 1 â&#x20AC;&#x201C; STAND 1.09 CREAM-CLOTHING.COM


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Brand news |

STYLE H U B

Glamorous

House of Envy

BROADWAY WOMAN G L A M O R O U S takes on fashion’s most rebellious trend to create a collection that draws on a punk girl aesthetic of daring textures and embellishments, mixed with feminine lace detailing and a rich color palette. B R O A D W A Y W O M A N Opposites are known to attract each other, so the urban trend brand B R O A D W AY W O M A N focuses on “Athletic Chic” and “Modern Romance” for Spring/ Summer 2018. From retro-style jogging pants and sweatshirts with appliqués to casual blouses and dresses with feminine details such as flounces, lace or flower prints, all fashionistas that love to experiment will find exactly their style in this collection. H O U S E O F E N V Y presents a Spring/Summer 2018 collection filled with exotic flair. Bucket bags, shoppers and clutch models are presented in bright colors such as red and turquoise. Highlights in the bags’ material include riffles and cutouts. The star of the Spring/ Summer 2018 line is Little Royal which is a hit in a two-tone python print. Floral accents on the bags and straps add a romantic touch. Starting in Spring/Summer 2018, H O U S E O F E N V Y will design its own scarf collection for the first time.


We would love to show you

SPR I NG .18 _ PANOR AMA , BER L I N Hall 1, 1.0 8


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Brand news |

STYLE H U B

re.draft Saint Tropez

R E . D R A F T Urban, casual and natural describe the look presented by the brand R E . D R A F T , which since 2015 has created a modern, individual style to feel great in. R E . D R A F T loves to reinterpret the casual look and does this with outstanding quality and fine details. Thanks to clean cuts and soft flowing fabrics with details added to the shapes, the result is a trendconscious look with timeless, feminine elegance. S A I N T T R O P E Z Hello Sweet Spring. Blooming and fresh in all possible ways. The color scale starts with a candyfloss pink followed by a pallet of fresh tones and metallic surfaces – with colors we welcome the new season. We love playing with blown-up artistic florals and feminine ruffle details, and we do not see an end to this trend – it evolves throughout the whole season. Statement items, like the shirt and the paperbag waist pants, give a clear indication of the changes in silhouettes and shapes, and underline the direction for the season. Enjoy! B LACK P HANTOM – M E M E NTO MOR I opens with an exclusive cocktail created by an accord of ‘Shin Shin,’ that fiery drink of strong coffee laced with Caribbean rum that was quaffed at the intoxicating parties held by the old, great pirate kings. “Black Phantom – Memento Mori” Eau de Parfum by K I L I A N | 250 ml | EUR 540

KILIAN


COME AND SEE OUR SPRING COLLECTION 2018 PANORAMA BERLIN / HALL 1-1.49 4-6 JULY 2017 WWW.BROADWAY-FASHION.COM


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Brand news |

STYLE H U B

BROADWAY MAN

Circle of Trust C I R C L E O F T R U S T We proudly present our Spring/ Summer 2018 collection. We bring you a spectrum of light and wonder with an array of textures – all in our search for the perfect denim washes. We think summer is the time to shine, so we designed some vibrant jungle prints and mixed them with an infusion of vanilla, delicious prints and honey tones – to give you a dreamy insight into the Beverly Hills lifestyle. So whether it’s chilling at the poolside or taking a walk on the wild side, don’t worry, we got you!  F R E E Q U E N T The Scandinavian label F R E E Q U E N T draws inspiration from all over the world, combining it with a touch of Nordic minimalism and continually coming up with new and fascinating creations: feminine but edgy, up-to-date but elegant. This can be seen in the Spring/Summer 2018 collection, which combines trucker jackets and slip dresses, as well as corsets and unusual, decorated denim pieces. B R O A D W A Y M A N collections provide stylish, sporty looks for fashion-conscious men who enjoy a casual lifestyle. For the Spring/Summer 2018 season, the label has proclaimed the following trends: “Black Artisan,” “Gray meets dusty pink” and “Urban Indigo.” The result? Ornate, masculine prints, pink color accents, jeans and batik T-shirts inspired by Shibori, a Japanese dyeing technique.

Freequent


PANORAMA BERLIN HALL 1 | 1.05 www.annajustper.com


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Brand news |

STYLE H U B

# O N E M O R E S T O R Y Feminine and tough, flattering and edgy, vulnerable but strong – that’s how Marianne Ritter and Henning Bennewitz, the founders of the label # O N E M O R E S TO R Y , see the modern woman whose wardrobe demands are as diverse as her emotions. A reason why the Munich label not only offers perfect readyto-wear looks for every occasion, but also develops new styles and looks every week, which are, above all, based on customer wishes. A L B E R T O W O M A N Whether it‘s cool and casual or elegant and extravagant - for the summer season 2018, A L B E R TO W O M A N presents a multifaceted range of trousers that covers all the fashion bases, down to the smallest detail. The ingredients: extra light fabrics, subtle print designs, coatings and embroidery, complex designs, rich colour mixes and a very feminine cut. The result: adorable, highly fashionable trousers for the perfect figure in every situation.

ALBERTO woman

# ONE MORE STORY


News |

S U S TA I N A B I L I T Y

We set trends, bear responsibility

WHEN YOU BUY THINGS, YOU MAKE DECISIONS –

OFTEN EVEN ABOUT OTHER PEOPLE’S QUALITY OF LIFE. OUR CONSUMER BEHAVIOR EXERTS A VERY DIRECT INFLUENCE ON THE WORKING CONDITIONS OF TEXTILE WORKERS WORLDWIDE. IF TREATING PEOPLE AND NATURE RESPONSIBLY IS IMPORTANT TO YOU, THEN YOU CAN IMPROVE A LOT OF PEOPLE’S LIVING CONDITIONS SIMPLY BY TAKING A CONSCIENTIOUS APPROACH TO BUYING “To all the people who still say: What does it have to do with me? What does it have to do with us? To these people, I answer: You and I – we are all responsible for the people who make our clothing for us and for the development of the countries in which these clothes are made. We cannot continue to consume cheaply at the expense of others.” Dr. Gerd Müller, German Development Minister What should we do? Fortunately, more and more manufacturers are committed to fair and ecological production methods. They advocate fair pay and fair working conditions along the entire supply chain. The fair production of

clothing starts with the raw material, for example, cotton: Only if they charge fair prices can farmers and cotton pickers earn an income that lets them live a decent life. The ban on child labor, discrimination and forced labor is controlled in all production steps. The textile workers’ right to found trade unions is also respected. This makes collective wage negotiations possible without workers having to fear serious consequences such as job loss or something worse. When hiring tailors and seamstresses, it is also important to make sure they receive regulated work hours and fixed-term contracts. In addition, safety and health protection at work have top priority. Germany’s Textile Alliance is committed to making sure that these core labor standards, which have been established by the International Labor Organization (I LO ), are respected

Photo Photothek

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News |

by more companies across their supply chain. The Textile Alliance was founded in 2014 at the initiative of German Development Minister, Dr. Gerd Müller, to establish sustainable standards in textile manufacturing. The 150 member companies include numerous industry giants and sustainability pioneers. The 150 member companies earn 55 percent of the revenue in textile retail trade in Germany. The alliance is setting the course for a new textile industry: socially and ecologically!

S U S TA I N A B I L I T Y

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TO G E T H E R , T H E A L L I A N C E W A N T S TO P U S H T H R O U G H I M P R O V E M E N T S I N T H E F O L LO W I N G A R E A S : • • • •

L I V I N G WAG E S PROHIBITION OF CHILD LABOR WOR KE R S’ R IG HTS H E A LT H P R O T E C T I O N A N D S A F E T Y AT W O R K • E N V I R O N M E N TA L P R O T E C T I O N A N D T H E E L I M I N AT I O N O F TO X I C C H E M I C A L S

For additional information, please visit: www.textilbuendnis.com

W E P R O M OT E FA I R N E S S I N …

Germany is setting trends. Get involved in the campaign ‘Vero trägt Selvie wir tragen Verantwortung’ (‘Vero wears Selvie – we wear responsibility’). This shirt was made by seamstresses like Selvie – at fair wages, from sustainably grown organic cotton, free of toxic chemicals and in a transparent supply chain with humane working conditions. But fair consumption is still rare: Let’s make fair fashion the new norm in our closets! vero-selvie.de

… B A N G L A D E S H . About 850 factories in Bangladesh have demonstrated improvements in meeting social and environmental standards, since they started receiving guidance and training from the German Development Corporation. About 100,000 factory workers have learned to make better use of their labor rights and have done so by participating in non-governmental organizations and trade unions in so-called women’s cafes. Over 300 work inspectors were trained and, if necessary, equipped with motorcycles and other equipment – a joint project of the German Development Corporation and the International Labor Organization ( I LO ). …E T H I O P I A , B U R K I N A FA S O , I V O R Y C O A S T, G H A N A , CAMEROON, MALAWI, MOZAMBIQUE, TA N Z A N I A , U G A N D A , Z A M B I A A N D Z I M B A B W E . In these countries, we have trained over 800,000 people in sustainable cotton farming, and their harvests were certified according to the “Cotton made in Africa” standard. As a result, many people were able to increase their income by 30 to 40 percent. The program led to the sustainable production of a total of 440,000 metric tons of ginned cotton in the 2014/15 season.


Pullover by S O A K E D I N L U X U R Y

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liaison banlieue Photography S A S C H A H E I N T Z E Styling & Production J U L I A Q U A N T E


Dress by # O N E M O R E S T O R Y Stockings by & O T H E R S T O R I E S Shoes by D R . M A R T E N S

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Dress by S O A K E D I N L U X U R Y Gloves by G U E S S Shoes by D R . M A R T E N S


Shoes by D R . M A R T E N S

GARCIA JEANS

Leather overalls and leather top by


Dress by S A I N T T R O P E Z Turtleneck by P E P E J E A N S


Turtleneck by S A I N T T R O P E Z Pullover by # O N E M O R E S T O R Y Skirt by G A R C I A J E A N S


Dress by B R O A D WAY N YC FA S H I O N Shoes by D R . M A R T E N S


Turtleneck by # O N E M O R E S T O R Y Bag by L I V I N G S TA N D A R D S


PHOTOG R APH ER : SASC HA H EI NT ZE ST Y LI NG & PRODUC T I ON : JU LI A Q UANTE H A I R : N O R I TA K A B AYA S H I / M A R I E - F R A N C E T H AV O N E K H A M A G E N C Y M A K EU P : K H EL A / CA L L M Y AG ENT M ODEL : G AB R I EL LE RU L / OU I M ANAG EM ENT S T Y L I N G A S S I S TA N C E : R I C A R D A V E N J A C O B

Blazer by # O N E M O R E S T O R Y Lace top by S A I N T T R O P E Z Pants by # O N E M O R E S T O R Y Scarf by L A L A B E R L I N Shoes by A E Y D E


Brand news |

THE NINES T H E N I N E S The French brand T H E N I N E S is dedicated to the finest details of masculine elegance, creating products with a history behind them. The inspiration for the collections is found in all corners of the world – from the delightful pink cherry blossoms in Japan to the colorful, winding streets of Saint-Tropez. Always striving to develop and discover new fabrics and patterns, T H E N I N E S makes fashion for today’s modern gentleman, which meets his expectations, allowing him to express himself and his lifestyle through what he is wearing. A T E L I E R T O R I N O Embedded in an Italian taste world, AT E L I E R TO R I N O presents itself as a brand for the modern man under the slogan “Feel Italian.” The core competence of the collection lies in jackets, suits, mix & match, and in the capsule collection AT E L I E R TO R I N O G A L A , the semi-festive offer for festive events and business at the same time. From summer 2018, AT E L I E R TO R I N O is offering improved model and fabric collections. The shapes C L A S S I C and M O D E R N F I T are now available with Neapolitan shoulders – very round and organic and fully pressed out. Furthermore, all models in these fits come with an inside slit pocket.

ATELIER TORINO

MA!N

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Brand news |

MA!N

Mercedes-Benz haupt I-CLIP

M E R C E D E S - B E N Z is completing its E - C L A S S family with the new E - C L A S S C A B R I O L E T . This open four-seater with a classic fabric soft top combines puristic, sensuous design with high long-distance comfort for four occupants and the latest technology. This includes smartphone integration with a wireless charging and key function, a widescreen cockpit and the latest assistance systems. Powerful engines and comfortable suspension systems ensure a sporty and luxurious driving experience. For the first time, the Cabriolet is also available with 4 M AT I C all-wheel drive – for intense enjoyment! I - C L I P Since it was developed in 2012, the I - C L I P has quickly become THE wallet in Germany and is also wowing customers worldwide. Based in the heart of Germany’s Palatinate region, I - C L I P is Made in Germany. I - C L I P makes it easy to organize your cards: small, lightweight and slim – hardly any bigger than the cards themselves. You can store up to 12 cards, bills and receipts securely. Thanks to its compact design and high-quality leather, the I - C L I P fits comfortably into any jacket or trouser pocket. H A U P T Always on the go, plenty of motion, lots of blue, lots of pressure: The Spring/Summer collection is an exciting mix of beach holiday and city trip, a balance between easy business and easygoing. With innovations for casual shirts and more fashionable details for business shirts, the shirt specialist H A U P T has expanded its range of regular fit shirts, catering to the new type of man who leads a flexible and modern lifestyle, alternating between business and leisure – without having to change his shirt. Besides checks and stripes, Spring/Summer 2018 is, above all, dominated by city prints and also minimal, fantasy and floral prints – some with 3D effects and sequences with travel themes or summer fauna and flora.


We travel around the world, s till we always fe el at home. We are brave and work hard, yet we enjoy ever y minute of life. We think that s t yle is an at titude and par t of our p er sonalit y. We b elieve that an idea c an change the world. NOWADAYS.com


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Brand news |

MA!N

OLYMP

ALBERTO

FYNCHHATTON

O LY M P Everyone’s familiar with those special moments in life: moments when we experience success, happiness and satisfaction. A truly unique sensation. That feeling of personal elevation. That feeling of reaching “Olympian heights.” Men in O LY M P are successful. They value clothing that gives them a fashionable, high-quality look and like to look perfect at all times. O LY M P stands for uncompromising quality, excellent wear and care benefits, and an optimal price-performance ratio. The brand, of course, also stands for making an impressive fashion statement in all its products – whether it’s the shirts, ties or knitwear. A L B E R T O Gentle and smart. The confident man loves innovative styles. The forward-thinking pants collection by trouser specialist A L B E R TO complements him. The pants maker succeeds in creating the perfect symbiosis of fashion and functionality, creativity and perfectionism. With passion and dedication, the pants enthusiasts refine the various models. In addition to elegant business pants, which are also available in denim and smart casual styles, the Summer 2018 highlights, above all, include stylish cropped pants with fixed cuffs that are designed for everyday city wear. “Pants we love” – ​​ a passionate commitment to coming up with selected cuts, creative designs, innovative materials and perfect fits. A true love of pants down to the last detail. F Y N C H - H AT T O N is the freedom to live your own style! Each piece stands for high quality and superior workmanship with a passion for details. The new collection is inspired by the adventurer, Denys Finch Hatton, to whom the Oscar-winning film classic “Beyond Africa” was ​​ dedicated. In the meantime, F Y N C H - H AT TO N has established a firm place for itself in stylish product lines that focus on casual wear for the modern man. Moreover, the brand underscores its high standard by consistently offering its familiar premium quality, outstanding workmanship and exciting details.


Tech Prep For rushing to dinner in rush hour traffic. â&#x201E;˘

Shirts with Tech Prep â&#x201E;˘ . Presentable performance made with technical fabrics to keep you dry, cool and on the move.


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Brand news |

MA!N

bugatti

CARL GROSS

DIGEL

B U G A T T I Fashion for the here and now, inspired by Europe: This is the brand’s philosophy today. Without avant-garde appeal, the brand instead strives to be European and urban, modern and dynamic. “We are Europe”: B U G AT T I means it literally: The charm of the European cultural area is a source of inspiration for the creative fashion designers, opening one’s perspective to the urban, individual, lively and open-minded world of our culturally diverse continent. Functional details underscore the cultivated, casual chic look. For the Spring/Summer 2018 season, B U G AT T I offers two capsule collections, “Rainseries” and “Flexcity,” which stand for modernity, weather protection, and wearing comfort – all rolled up into one. D I G E L The focus of the Spring/Summer 2018 collection is on bright colors, light fabrics and summery materials. The jacket remains a central theme in the collection. Knitwear and jersey items are an integral part. Jackets ranging from softly structured to completely unstructured and casual are particularly important. A wide selection of different linen blends creates a sense of summer lightness. In addition, the four most important jackets and vests are featured in a small linen program. This program is presented in completely unstructured styles. C A R L G R O S S The new Spring/Summer 2018 collection by C A R L G R O S S is all about the details – inside and outside: innovative fabrics by Italian weavers such as Reda and Marzotto, the craftsmanship and precision – whether it’s the inserted sleeves, the gently sloping shoulders, the arrangement of the inner lining or the perfect button – these are the elements the new collection focuses on.


S T R I P E D PA N T S alberto-pants.com


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MA!N

Lufian

BeWooden NOWADAYS L U F I A N welcomes the Spring/Summer 2018 season with a rich and strong collection unveiling the potential of the urban man, addressing the dynamic city life. Season designs are based on high aesthetic expectations and crafted in worldclass quality to offer a truly extraordinary way of living. L U F I A N collections are designed with a global mindset to cover all the different cultures and consumers. Customers can find the right outfit for all occasions under a single brand with consistent quality, and achieve a total look that is optimized for overall quality. B E W O O D E N Sustainability, individuality and creativity are the philosophy behind BeWooden. With unusual accessories including bow ties, cufflinks and suspenders made of wood, B E W O O D E N brings joy and more individuality to the fashion world. The one-of-a-kind “wooden” pieces are lovingly crafted by hand in a family carpentry shop. B E W O O D E N uses leftover wood from furniture making, carefully recycling the precious raw material in an upcycling process. N O W A D A Y S stands for simple, modern and smart, and continues to impress more and more partners and end customers. Season after season, the brand’s above-average results and the collection’s clear looks speak for themselves. The team from Düsseldorf succeeds in implementing a commercially successful, modern signature style, specifically targeted at the German and European market. The brand is fresh and filled with vitality. The collection and NOS programs complement each other, creating the foundation for successfully managed retail areas that are established with strong partners and individual retailers. N O W A D AY S means “today” and will once again reflect this claim in the Spring 2018 season. Prints, new colors, wearable, unaffected and stylish.


DB SCHENKERfairs will suit your needs! A successful fashion fair requires perfectly designed logistics services. As the official trade fair logistics provider we provide the entire logistics services for your fashion trade show. Lean back and enjoy your gathering in Berlin â&#x20AC;&#x201C; we do simply everything in logistics, so that everything is simple for you. DB SCHENKERfairs. Schenker Deutschland AG Branch Office Berlin, Servicegebaeude Sued/Einfahrt Tor 25 JaffĂŠstrasse 2, 14055 Berlin, Germany Dominik Pubolz Phone +49 30 3012995-422, dominik.pubolz@dbschenker.com Lara Gischler Phone +49 30 3012995-426, lara.gischler@dbschenker.com www.dbschenker.com/de


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a single man Pants by S H I N E O R I G I N A L

Production A N D R E S D A M M Photography M A X S T Ã&#x153; R M E R Styling I N G O N A H R W O L D


Jacket by D I G E L M O V E Shirt by O LY M P T-shirt by L I N D B E R G H Jacket by R E D O R D E A D V I N TA G E

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Leather jacket by R O C K A N D B L U E Knitted pullover by N O WA D AYS Boxer shorts by B U G AT T I Shorts by C O M M E D E S G A R C O N S


Pants by A L B E R T O Pullover by L I N D B E R G H Belt and jacket by R E D O R D E A D V I N TA G E

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Shirt by B U G AT T I T-shirt by L I N D B E R G H


NE W ZE AL AND AUC K L AND

Pullover by N Z A

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Pants, coat and pullover by N O WA D AY S T-shirt by L I N D B E R G H Jacket by R E D O R D E A D V I N TA G E

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Coat by D I G E L Pants by B E N V E N U T O P U R P L E


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PRODUC T I ON : AN DR ES DA M M || PHOTOG R APH ER : M A X STÜ R M ER ST YLI NG : I NGO NAHRWOLD I I HAI R & M AKEUP : BEREN IC E AM M ANN USING UND GRETEL BERLIN & KEVIN MURPHY M OD ELS : LOU I S LEK I EN / R EB EL M AN AG EM EN T

Shirt by N O WA D AY S Boxer shorts Model’s own, Boots Stylist’s own

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Pants by R OY R O B S O N Pullover by F Y N C H - H AT T O N Coat by R O C K A N D B L U E Jacket by WA N D A N Y L O N Shoes Stylistâ&#x20AC;&#x2122;s own


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Brand news |

URBAN LAB

Shine Original

Garcia Jeans

S H I N E O R I G I N A L is a hybrid of denim and fashion wear, emphasizing the diversity of individuality. Style and personality have no rules – no code, nor do we. Individuality is about the creation of oneself. It’s all about being in demand and setting the agenda. We know how important individual style and personal image is. We are enthusiastic, original individuals. We travel, explore music, various places, art. Basically, we see inspiration in whatever is going on, around us. We strive to continually develop, design and discover new fabrics, trimmings and inspiration to create collections, which hold attitude, aesthetics, coolness and diversity on several levels, yet at an affordable price level. G A R C I A J E A N S Products with character: The new Spring/ Summer 2018 collection demonstrates that the fashion of G A R C I A J E A N S is fashion with character, fashion that is different. The new collection mixes antique ethno-print fabrics with worn 90’s denim and strong color combinations. It is inspired by African clothing and­ culture – like those of the Masai, the ‘Sapeurs’ or dandies of the slums of Brazzaville, and also young musicians. The labels stands for selfconfidence and its own style.


THE GREENER, THE BETTER: ISKO™ BRINGS ITS CONSCIOUS APPROACH TO PANORAMA BERLIN ISKO™’s approach to business is marked by responsible innovation: a wise mixture of research, tomorrow’s look and a drive for sustainability. The company has chosen the Panorama Berlin trade show to transmit its green vision to the fashion world. Marco Lucietti, Global Marketing Director at SANKO/ISKO™ division, will be one of the key speakers on the panel “Share a vision, start your action. How to create new awareness in consumer habits”, to be held on July 5th at 4 pm. It will be an excellent chance to see how sustainability will influence customers’ everyday actions, a topic that is already at the top of ISKO™’s fashion agenda. “We are thrilled to be able to discuss this crucial topic with key players of the sector”, explains Marco Lucietti. “We have to think differently, we have to think

green. Fashion always anticipates trends and intercepts unexpressed needs: we can’t miss this call”. Sustainability is woven in ISKO™’s DNA: it’s no accident then that the company is the first and the only denim mill globally to have received, for several products of its green platform ISKO EARTH FIT™, the Nordic Swan Ecolabel and the EU Ecolabel. So ISKO™ really is on the right (and green) track. “We not only have to contribute to the evolution of the fashion sector, we have to instill in customers a belief in real beauty of eco products”, explains Lucietti. “But we have to do more: we have to create products that are not only conscious but also appealing, updated and trendy. Fashion is style, we can’t forget our mission”, underlines. While the 2017 edition is racing towards its spectacular end, the visitors of Panorama Berlin will be able to admire the winning outfits of ISKO I-SKOOL™ 2016, the global fashion talent contest that every year involves the students of the best fashion and marketing schools from all over the world. But it is nothing like the 2016 show: the creations have been revamped to reflect environmental sustainability using Tonello’s treatments and the concepts from ISKO EARTH FIT™. “The conscious revolution has already begun: it’s time to get with it”, Lucietti concludes.

“Share a vision, start your action. How to create new awareness in consumers habits” When: 5th July - 4pm / Where: Lectures Hall - Hall 10

ISKO, ISKO I-SKOOL and ISKO EARTH FIT are trademarks of SANKO TEKSTIL.


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Brand news |

URBAN LAB

NOIZE N O I Z E Simple life, less is more, preppy, sporty & fresh are just some of the things that got us inspired for the N O I Z E Spring/Summer 2018 collection. At the same time coastal areas from the Bahamas to the Scandinavian fjords got our attention. We started to combine the bright colours from tropical continents with the fresh off - colours from the northern parts of the world. The result is a subtle mix between white, blue, grey, army and natural tones highlighted with bright pink, red, yellow and aqua tones. In general the look of the collection is clean and simple. Materials are soft, light and crispy for a complete summer feel. N O E X C E S S is continuing along the successful path it has followed in recent seasons. That means focusing heavily on innovative materials, with particular attention to details and a cleaner look. The collection consists of three delivery programmes starting in January with light relief knits and multi-coloured sweats in attractive pastel tints. Old pink and burgundy are combined with steel greens in stretch shirts with digital prints on satin fabric and oxfords in shiny yarns. There are trench coats in peached nylon/cotton and bomber jackets in nylon with metallic yarns.

NO EXCESS


BERLIN

PANORAMA

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URBAN LAB

camel active

Proraso

Schmuddelwedda P R O R A S O The classic P R O R A S O series from Italy dates back to 1926 and has enjoyed cult status worldwide for decades. The refreshing cologne makes the classic men’s shave perfect. “Cypress & Vetyver” Cologne by P R O R A S O | 100 ml | EUR 26 C A M E L A C T I V E Under the title Memories of Tomorrow, the focus of C A M E L A C T I V E Womenswear in Spring/Summer 2018 is on strong C A M E L A C T I V E DNA pieces and modernizes them from the ground up. Light, quilted travel basics and “Fly Light” jackets made from super-light parachute fabric are key. Innovative retro styles such as water-repellent raincoats or short feminine, A-shape jackets are menswear-inspired. In addition, voluminous hooded solutions make statements for very feminine, new parka styles with car coat or bomber attributes. S C H M U D D E L W E D D A The label defies the typical northern weather of the Hanseatic city with high-quality fabrics and eye-catching colors and patterns. Each garment is furnished with modern details and captivates with its functionality. Inspiration comes from the very first nautical jacket: the rain slicker. It is the centerpiece of each collection and is reissued every season in new silhouettes. These raincoats are an absolute must-have – especially during festival times!


Hangers & More


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URBAN LAB

Indicode

Lindbergh

Dreimaster I N D I C O D E The I N D I C O D E Spring/Summer 2018 Collection is inspired by silhouettes and trends from the ’80s. With a focus on new fabrics and techniques, washes like “acid wash” give the various styles a real beach look. Mixed with pastel, the color palette of various blue and green shades is perfect for long summer nights. A L L I N D I C O D E styles wow with expert designs and an eye for cool details. L I N D B E R G H The Danish label L I N D B E R G H offers men affordable, high-quality, industrially produced fashion that matches their personal taste. With a good balance between design, quality and price, L I N D B E R G H is unique and creates clothing that provides solutions for men looking for something cool that suits their lives. D R E I M A S T E R is the story of three friends, who created their own fashion collection, inspired by their love of the north and their predilection for feel-good clothing. The maritime style of every single piece of clothing is already visible in the brand name. The designs aren’t just inspired by seafaring, but also by various port cities and vintage nautical finds. This homage to seafaring isn’t just visible in the design, but also in the selection of comfortable, high-quality fabrics.


VISIT US IN HALL 3, STAND 3.16

GARCIAJEANS.COM


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Kevin Murphy

Solid

K E V I N M U R P H Y The detoxifying shampoo with soothing and healing properties ensures a clean and clear scalp. It gently removes build-up from silicon or chemicals. “Maxi Wash” Detox Shampoo by K E V I N M U R P H Y | 250ml | EUR 24

S O L I D Scandinavian springtime and a retro sports style, exotic safari with jungle vibes and a twist of Japan are the main inspiration for S O L I D ’s Spring 2018 collection. The Danish jeans brand introduces a distinct stylistic universe for each of their three core lines: Urban Supply, Denim Journey and Street Apparel. The Urban Supply line combines a clean-cut Scandinavian look with a more colorful and exotic approach. Denim Journey draws inspiration from a strong dockworker theme and a world of tough, edgy 1980’s punk. Whereas the Street Apparel part focuses on a clean look. R O C K A N D B L U E With a strong rock and roll aesthetic inspired by the global music scene and subcultures, both past and present R O C K A N D B L U E offers outerwear and leather jackets with a sophisticated Scandinavian twist. Designed for the modern man and woman that are rebellious at heart and that appreciate attention to detail. The Spring/Summer 2018 collection shows references to the swinging 60’s and 70’s London music scene, combined with strong military references and technical garments and materials.

RockandBlue


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URBAN LAB

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Funky Buddha

F U N K Y B U D D H A â&#x20AC;&#x153;Express yourself!â&#x20AC;? Inspired by music, art, intense feelings and a love of nature, the F U N K Y B U D D H A label interprets the latest trends so individually and innovatively that its wearers stand out from the crowd and can be themselves. Authentic, creative and self-confident, F U N K Y B U D D H A stands for a whole attitude towards life. Each collection is fashion forward, cool and relaxed. With its own retail stores, shop-in-shop systems and a franchising concept, F U N K Y B U D D H A is now conquering the German market with its love of detail and high-quality, affordable products.


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C O NTE M P O RARY

Noa-Kis

MAISON

MÉDITERRANÉENNE DES MÉTIERS DE LA MODE MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE (MMMM)

was founded in 1988 and is now the major showcase for the fashion industry in Marseilles, its surrounding region and in the Mediterranean. The M M M M actively participates in the economic vitality and creative dynamism of contemporary regional brands and labels, which generate 19,000 jobs and EUR 1 billion in sales. Its aim is to create synergies with regional and national institutions, the media and the general public. The M M M M discovers and supports the new Mediterranean fashion scene, which involves labels from Marseilles, its local region and the Mediterranean – with numerous success stories, such as S E S S Ù N . Launched in 2010 and open to 19 Mediterranean countries, the OpenMyMed Prize discovers a new generation of designers each year with this competition. Explore 6 of them: E S P I G A S , M A D E M O I S E L L E S O C I A L I T E , O C C I D E N T E , I L E TA I T U N F I L , N O S E A S O N AT E L I E R AN D NOA-KIS.

Mademoiselle Socialite

No Season Atelier


Brand news |

Occidente

C O NTE M P O RARY

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Il était un fil

Espigas N O A - K I S Each piece of jewelry is designed and made in France with care and precision. In 2013, thanks to Laëtitia Bonnat, the collection added a new dimension to its creations: Swarovski crystals as its precious stones. Immediate success, now these stones have become part of the DNA of the label N O A - K I S , available in a multitude of shapes and colors. N O S E A S O N A T E L I E R With minimalist forms but meticulous attention to detail, Léa Branger seeks to develop her vision of contemporary fashion. The identity of the label N O S E A S O N AT E L I E R is in the mix of materials and textures, with strong details such as gold eyelets and cotton cords, adding a jewelry effect to easy-to-wear minimalist garments. M A D E M O I S E L L E S O C I A L I T E From notary public to fashion designer: Melina Carbonaro decided to follow her true passion and in 2014 created the feminine universe of M A D E M O I S E L L E S O C I A L I T E . Lifestyle and ready-to-wear collections that are a mix of effortless chic French dress codes – with Dolce Vita glamour. A complete label range with easy to wear clothes and made of sophisticated fabrics. O C C I D E N T E Fashion designer Jina Luciani, who graduated from FIT in New York and Esmod, wanted to launch her own sustainable lingerie line. Always looking for a feminine daily style, she launched O C C I D E N T E , a lingerie/lounge/yogawear label manufactured in Côte d’Azur – a promising start in France and foreign countries that support ethical and conscious aesthetic choices. I L E T A I T U N F I L Fashion, technology and high-quality leather are the foundations of the label I L E TA I T U N F I L created by Naouel Bekkaie which provides accessories for your daily life that can recharge all types of smartphone batteries. Bringing together tradition and modernity, each piece is made in France using exceptional skill and know-how, with traditional tanning techniques and cutting-edge technology. E S P I G A S Back from a family road trip in South America, Bérangère Perret – whose background is in events and project management – decided to launch the shoe line, E S P I G A S , in 2010. Inspired by the Argentine gaucho espadrilles called “alpargatas,” the shoes all feature a double cotton lining, are truly comfortable and light on the feet. They even come in a model in the emblematic colors of Southern France.


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Ein guter Plan E I N G U T E R P L A N The most important book in life should be about one’s own life. Following this philosophy, E I N G U T E R P L A N has invented a holistic appointment calendar that brings the concept of radical mindfulness one step closer to you every day – without any postcard wisdom and against the growing pressure for self-improvement. Set the year two thousand and something off to an attentive start. L U I S A C E R A N O The label excites confident women with an individual style all over the world. Its trademark is its unmistakable feminine-casual silhouette, which is reinterpreted in an innovative and contemporary manner each season. L U I S A C E R A N O products reflect an individual understanding of femininity, sportiness and comfort. The brand is also distinguished by its reasonable prices and high design and quality standards, which give it a special position in the premium market segment.

LUISA CERANO

I M P B Y I M P E R I A L is the denim line by the world-famous Italian label I M P E R I A L . I M P doesn’t take a passive approach to the times we live in, but knows how to continue developing its combination of tradition, inquisitive spirit and creativity. All 10 collections that I M P Uomo & Donna produces annually are 100% Made in Italy. At the start of the season, only I M P Uomo offers 12 pants fits in different fabrics, colors and washes. Created for the fashionconscious, unconventional man of today and the casual avant-garde woman, the cuts, fabrics and models are characterized by a willingness to experiment. This is what sets the brand’s urban, ultra-modern style apart from others.

IMP Uomo & Donna

BY I M P E R IAL


SUMMER 2018 SEE YOU AT PANORAMA HALL 4/4.29


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KALAIKA

Oliver & Co IMPERIAL K A L A I K A stands for top production quality, a love of color and carefully selected materials. Our iconic mesh bags and our fine jewelry and playful accessories are handcrafted from the finest materials of the highest quality, sourced from long-established European manufacturers. K A L A I K A aims to design beloved, one-of-a-kind pieces with tremendous attention to detail and trust in excellent artisanal workmanship. O L I V E R & C O The nose behind the fragrance collection is independent perfumer Oliver Valverde. For his “Ambergreen” creation, he uses basil, coriander, amber and fig leaf. Also, all compositions are unisex “Ambergreen” Eau de Parfum by O L I V E R & C O . P E R F U M E S | 50 ml | EUR 120

I M P E R I A L From elegance to extravagance, I M P E R I A L wows you! Through the combination of unique cuts and fabrics such as silk, lace and leather, a distinctive look is created. All collections are 100% Made in Italy. A mixture of femininity and power, with a focus on the softer side of contemporary style is what characterizes I M P E R I A L fashion and makes every woman shine – modern, full of character, and confident!


hall 4 | stand 4.40

www.noanoa.com


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LIEBLINGSSTÜCK L I E B L I N G S S T Ü C K The brand forged strategic alliances with qualified retailers to strengthen individual umbrella brand strategies – an approach with confirmed success. The signature style of the L I E B L I N G S S T Ü C K collection shines through, giving the brand’s presentation a distinct look that really stands out. The brand has implemented vertical structures in its collection architecture, strengthening work with retail partners. A distribution strategy based on simplicity and clarity enhances the brand’s cooperation with retailers. M A R C C A I N M Y S T E R I O U S LY On the occasion of the launch of “M A R C C A I N M Y S T E R I O U S LY ,” M A R C C A I N ’s first perfume, the motto for the panorama is: M A R C C A I N Beauty. The design team created a “Beauty” capsule collection to complement the new beauty sublabel. The fashion collection is supplemented with accessories and images of the brand-new perfumes’ flacons and colors are integrated into the fashion – in prints and embroidered motifs. Parallel to the sales launch of the new M A R C C A I N fragrance series, the collection will be available as of October 2017. N I L E The brand leaves a lot of space for natural lightness and feminine simplicity. The harmonious color palette is also interpreted in prints that bring a piece of nature directly to your heart. The main thing is the play with transparency, decoration, fabric mixes, dyes and washes. Jewelry is in demand – but is always presented casually in the look. N I L E is at home in Switzerland – Switzerland largely shapes everyday life and the brand’s values. For an attitude towards life that is at home all over the world.

Marc Cain Mysteriously

NILE


hall 4 / stand 4.34


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one acoustics OUI

O.JACKY

O N E A C O U S T I C S A Fashion Headset is an in-ear headset and necklace at the same time. This stylish statement accessory is a true eye-catcher and offers brilliant sound quality as well as an integrated microphone for hands-free calling. The magnetic clasp on the neck allows you to wear the headset as your personal fashion accessory, also without buds in the ear. 11 models available â&#x20AC;&#x201C; also in a wireless Bluetooth version. www.fashion-headsets.de O U I As a product specialist, O U I â&#x20AC;&#x2122;s collection focuses on knitwear. O U I continues to carefully cultivate its innovations and further develop the decades of experience and expertise it already has in this area. Of course, the other product categories that round off the collection do not fall short. But O U I has also established itself over the past 60 years in the shirt, dress, pants, blazer and jacket areas and has dynamically gained market shares. O . J A C K Y The O . J A C K Y S M A R T P H O N E B A G combines quality design with an unbeatable practical aspect: On a fashionable metal chain, it is always at hand and the soft silicon provides optimal protection for your precious item. Smashed display screens are a thing of the past. Worn crossbody, the S M A R T P H O N E B A G hangs casually against your hips, immediately adding a fashionable touch to any outfit. The new elegant leather purse provides optimal space for your ID and credit cards.


Fa l l / W i nter 2 0 17 / 1 8

Panorama

Halle 4, Stand 4.25.


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Stehmann S T E H M A N N Summer 2018 will be loud and colorful. For S T E H M A N N , the expert for women’s trousers, tropical prints compete with graphic patterns and new pastels, and an extra-fashionable touch is added to it all with XXL pants, cropped flares and pants with eye-catching details (flounces, lace). The powerful basics complement the whole collection and are so comfortable that they can be worn 24/7. Just feel free, comfy & independent! P L E A S E is one of the most popular denim brands for strong, confident and fashionable women. The brand’s designs are known for the silver metal heart on the back right pocket. P L E A S E continually reinvents its designs in new fits and denim washes. This season, P L E A S E is relaunching one of its successful fits, the P78A, with smaller, higher back pockets for a nice butt; no more transverse seams on the thigh; a slim zipper and longer legs, but with the unmistakable fit of the beloved classic that is so comfortable to wear. R I S Y & J E R F S Nothing tried, nothing gained! R I S Y & J E R F S – a new brand, a new love that could become addictive, because … it’s fancy, up to date, edgy and super cool. The first season went so well for the trendy new blouse label, R I S Y & J E R F S , that the label’s creators have decided to present the the label’s second season, Spring/Summer 2018, in an even cooler and hipper way. Are you already “risyfied”?

Risy& Jerfs

PLEASE


Panorama Berlin, Stand 4.31 www.yours-emily.com

#wogib tesdiesezauberhaftenbl u senmitderel fe?


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N O A N O A The N O A N O A Spring 2018 collection is called “quotidian,” and celebrates the “normal” in an enchanting way. The collection has been inspired by the adventure in the everyday, the extraordinary in the ordinary, and the familiar seen in a slightly unfamiliar light. In terms of design and composition, the collection explores wardrobe classics in a fresh way and focuses on reinterpreting evergreens and everyday favorites. The N O A N O A Spring 2018 collection wishes to see the everyday through playful unicorn glasses, promote daydream activism and experience the old in a fresh new light. B R E A T H E Fragrant designer objects – a new, natural home fragrance collection is conquering the European market by storm. Fragrance products by the company, B R E AT H E , are known for their sophisticated, purely vegan, designer scent compositions. Presented as beautiful flowers that come in various colors expressing the different aromas, they make the perfect gift in an elegant gift box. The collection features classic fragrances such as lemongrass or rose and is complemented by seasonal scent compositions. T O N N O & P A N N A The ambitious blouse label delights with unusual ideas in the contemporary segment. The styles of TO N N O & PA N N A are made for women with individual style and personality. The collection is developed using high-quality premium stretch fabrics, the finest cotton voile, and trendy prints from Italy. Here the blouse becomes the masterpiece.

Noa Noa

Tonno & Panna

Breathe


#wogibtesdiesemegacoolenblusen?

WWW.RISYANDJERFS.COM

PANORAMA BERLIN, STAND 4.31


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Fashion Show J U LY 4 | 1 0 A M

Hall 10

Beate Heymann

Bianca Emily van den Bergh B E A T E H E Y M A N N Surprising, creative, stylishly contemporary, the label stands for a love of detail, exact fits, and uncompromising, high-quality fabric and workmanship. Those are the defining characteristics behind fashion designer B E AT E H E Y M A N N ’s signature style – even in her 50th collection. The new Spring/Summer 2018 collection offers an uplifting experience featuring the fresh scent of roses and traditional motifs from her German homeland. The new vibe that gets you pumped for summer is based on contrast-rich and romantic prints, sophisticated highlights including lace burn outs, laser cuts, stripes and dots, ands colors like sunny yellow and fiery red-orange. B I A N C A Sensitive and modern – the fusion of different styles remains an important styling element. Softness and sportiness meet straightforward femininity. Flounces and ruffles set accents, but are never overdone. The counterpart is still created by the athleisure details, which are integrated in such a way that they create new fashion statements. Strong colors against a neutral basis set the tone. Candy colors are important – especially various shades of pink. In addition to new multi-color stripes, the key directions in prints include various floral prints – featuring graphic designs or hand-drawn or natural-looking designs. E M I LY V A N D E N B E R G H Trendy blouses have a name – E M I LY V A N D E N B E R G H . The top label from the new mainstream segment has established itself as a permanent fixture in the blouse world. The collection’s fresh, playful and, above all, independent signature style is very popular. New trends are incorporated into the familiar Emily look, making customers’ hearts beat faster. Let yourself be impressed and captivated!


#wofindeichmostpremiumblusen?

WWW.TONNO-PANNA.COM

PANORAMA BERLIN, STAND 4.31


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A-Line A - L I N E Unconventional Shapes is the name of the brand’s Spring/Summer 2018 collection. Designer Alexandra Carneiro drew her inspiration from decisive moments in female power dressing, to reinterpret the modern woman’s wardrobe. From the French Commedia dell’arte to the Victorian era to Dior’s New Look – the A - L I N E Limited Edition shirts reinterpret these great moments in womenswear with bold and unconventional forms. H E R R L I C H E R makes the finest textiles and stands for the best fabrics, sustainability and fairness. In Spring/Summer 2018, H E R R L I C H E R delights the ladies’ world with refreshing lightness. Gloriously comfortable summer clothing – a feeling created by a mix of blouses and sweaters, using white as the main color and many charming details, including embroidered motifs and lace. The perfect complement for the destroyed blue fabrics and non-denims with open hems and open knees. H E R R L I C H E R produces garments that are comfortable to wear in the long run, that women enjoy wearing and for a long time.

Herrlicher


Just a little suggestion, should your arm get tired Wonderful to wander bikini Berlin

CONCEPT SHOPPING MALL Budapester Straße 42–50 10787 Berlin www.bikiniberlin.de


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mountain

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Styling & Production J U L I A Q U A N T E Photography S T E FA N D O T T E R


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Coat by L U I S A C E R A N O Pants by M A R C C A I N


Coat by H E R R L I C H E R Pants by R A F FA E L L O R O S S I Shoes by A . P. C .


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Coat by O U I


Cardigan and scarf by L U I S A C E R A N O Top by C I R C L E O F T R U S T Pants by I M P E R I A L


Jacket by C I R C L E O F T R U S T Top by N I L E Pants by M A R C C A I N


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Cardigan by N O A N O A Lace top by L U I S A C E R A N O Pants by M A R C C A I N Shoes by A C N E S T U D I O S


Jacket by O U I Top by M A R C C A I N Pullover by V I A A P P I A Pants by L U I S A C E R A N O


Coat by O U I Jumpsuit by I M P E R I A L Scarf by B R O A D WAY N YC FA S H I O N Shoes by A . P. C .


Coat, blazer and top by M A R C C A I N Pants by R A F FA E L L O R O S S I Shoes by A . P. C .


Complete outfit by M A R C C A I N


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S T Y L I N G & P R O D U C T I O N : J U L I A Q U A N T E | | P H O T O G R A P H E R : S T E FA N D O T T E R M O D E L S : A M A N D A N O R G A A R D / M O D E LW E R K S PEC I A L THAN KS TO ROO M S HOTELS , G EORG I A


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Georgia on my mind TRAVE L

It feels like an unknown country when you tell friends and family you are going to travel to Georgia. No, it is not the state in the US. It is part of the EU, part of Asia, known as Eurasia. Where the East meets the West and history still happens every single day. Influenced by traditional Russian, Persian, Turkish, Armenian and Azerbaijan life, the Soviet Union recently left the biggest marks. But Georgia is still different – vibrant and cosmopolitan. In the past few years, the country has been creating a very new lifestyle, especially in the capital, Tbilisi. First of all, you notice the difference when arriving at Tbilisi International Airport, where words and banners welcome you that read “Tbilisi loves you.” The slogan is more of a promise than an empty sentence you will experience every minute of your stay.

An important part of the development of the “new” Georgia comes from a pair of hotels called Rooms Hotels. Inspired by the beauty and vibrancy of his homeland, the hotels’ founder and owner, Temur Ugulava, set out to create an entirely new breed of hotels, which the country had never seen before. In recent years, Georgia has taken a new approach to redeveloping areas of the country that were previously left out of the spotlight. Rooms Hotels has been a trailblazer in promoting culturally sensitive and value-driven redevelopment, which both supports and benefits the local community. While the design of Rooms Hotel Tbilisi is created to look like you just stepped into 1930s New York and this in the middle of the Vera district, which is known as Georgia’s bohemian neighborhood where artists and designers live, Rooms Hotel Kazbegi is housed in

Rooms Hotel, Tbilisi


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a former mountain retreat once reserved for government officials. Designed to blend discretely into the surrounding landscape, the hotel’s wood-clad façade mimics the local woodlands. Floor-toceiling windows can be found in every guestroom and on the entire ground floor, flooding the spaces with light and allowing the mountainous landscape to take pride of place in the interior design. Because Rooms Hotel Tbilisi was a huge success for the country and a place for people from all over the world to explore this unknown country at the Black Sea, Rooms Hotel Kazbegi was built shortly thereafter in 2012. Situated next to the Caucasus Mountains in the sleepy town of Stepantsminda, Rooms Hotel Kazbegi has 156 rooms and a huge communal area. With a spectacular mountain view from the enormous terrace, this hotel might be located in one of the most beautiful places in this world. At every turn, guests are met with panoramic views of Mount Kazbek, which is 5,047 meters high and the third largest mountain in Georgia. Modern Soho culture meets the ancient part of the world. If you have the time to travel around the Kazbegi region, it is worth it to go on a mountain bike ride or to go on a car tour with a guide and drive around the Caucasus Mountains. Look for Juta, one of the highest villages, where you can relax and lie in the meadow simply enjoying an incredible view of snow-powdered mountains that meet green hills and natural waterfalls. If you go a bit further, there is one lonely hut, where the young staff welcomes you warmly with tea and Georgian food. While driving around the area, where real Georgian life is happening in the beautiful untouched nature, you can find another village that recalls a sleepy ghost town. Just one person lives there, Thomas.

He has spent 20 years of his life alone, keeping the memories of his grandparents and parents alive and taking care of the last stabile houses in the forgotten village. History is still writing itself here and can be told like nowhere else. Tradition meets innovation, adventure meets silence, culture heritage meets creativity – and hospitality, good food and the best wines are first on the list. Georgi a is worth a trip, whatever type of vacation you prefer. It is a smaller country but one that is full of surprises.

Rooms Hotel, Kazbergi


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Bullboxer

B U L L B O X E R is all about fashion for your feet. With many years of experience in shoe making, the Dutch brand transforms high-fashion trends into cool street footwear that is accessible to all. The on-trend shoes complete all your outfits, whether classic, casual or trendy. B U L L B O X E R shoes are designed in Holland and made in Portugal. The brand stands for wallet-friendly shoe fashion and is on a mission to put a smile on your face. A P P L E O F E D E N Whether it’s Milan or New York, festivals, clubs or city streets – that’s exactly where A P P L E O F E D E N has drawn its inspiration for the Spring/Summer 2018 collection. Chelsea ankle boots, light and summery lace-up boots, some with perforated tops, are still an indispensable theme for the season’s start. Sneakers with new sole optics and embroidered motifs, flat lace-up sandals, and mules with insoles in the season’s trend colors are just some of the current must-haves. Platform soles and metallic leather, patent leather, velour and textile looks as upper material ensure a fresh product range.

Apple of Eden

K M B The Spring/Summer 2018 Collection stands out with trendy designs, the best quality and K M B ’s typical comfort. Discover our great variety of slip-on shoes and mules. This season the stilettos get higher. Once again, satin, suede and metallic skins are the winners. Regarding the color palette: red, orange, pink, yellow, blue and green. Don’t miss our heels and platforms; this time they are laminated in natural wood. Your new must-haves: floral embroidery, raffia fringe and multicolored tassels.

KMB


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Vagabond

KangaROOS V A G A B O N D The Spring/Summer 2018 collection exudes a sense of togetherness and meeting up with others. Featured themes include opinionated groups, new styles appropriate for the office, and the places where you meet the people who become your friends for life. Clunky sneakers, a large sandal selection, and, of course, flat loafers and mules are included. All styles are available in trendy colors. The accessories – structured bags and new soft leather styles – exude a sense of wit and charm. K A N G A R O O S From running shoes to a lifestyle brand: K A N G A R O O S has been one of the best-known sneakers brands worldwide for over 30 years. The likeable kangaroo brand logo dates from the early days of K A N G A R O O S . The brand’s stability is not lastly reflected in all the company’s business operations. In addition to consistently producing high-quality products, K A N G A R O O S embraces technical innovations, such as the Dynacoil shock-damping system and R O O S T E X ® technology. K A N G A R O O S developed from a top US sports outfitter into an international lifestyle brand and combines authentic urban lifestyle with tradition, know-how, and an awareness of international trends: creative, fast-paced and open-minded. C O L L O N I L B R E E Z E : A cool, fresh fragrance in 30 seconds! Who isn’t familiar with the unpleasant odors that linger on clothing after sports, a party or a trip to the French fry stand. The solution is C O L LO N I L B R E E Z E , the freshness spray for sweaty caps, sports bags, shoes and jackets. B R E E Z E works to perfectly neutralize odors through a special innovative ingredient that bonds with odor-causing molecules and prevents bad odors from forming. B R E E Z E even neutralizes strong odors such as smoke, sweat, kitchen odors and the smell of pets.

Collonil BREEZE


HALL 5 BOOTH 5.20


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Leslii

L.CREDI Munich FOR THE LOVE OF BAGS

Taschendieb Wien L E S L I I Always on time. The German fashion jewelry label L E S L I I is well known in the fashion world for its trend-oriented collections and successful POS concept. At Panorama Berlin, L E S L I I is launching its latest start-up: FA S H I O N L A C K – a very high-quality nail polish made in Luxembourg, in colors that perfectly match the current fashion colors. The new exclusive line L E S L I I P R E M I U M is further expanded and sparkles with favorite pieces made of leather, stainless steel and sterling silver. For accessories, naturally L E S L I I . L . C R E D I M U N I C H The cult label L . C R E D I M U N I C H , an offshoot of the Munich-based company, P E U G L E R G M B H , was once born in Italy and has been raised in charming Munich. Today, the brand is mature and stands for Italian elegance and style, fashion philosophy, craftsmanship and consistency with a special focus on price-performance. A brilliant combination of Italian design, German precision, Munich tradition, and a passion to live fashionably has been created by this label. The brand’s bag makers and creative designers have been dedicated to the art of handbag making since 1953. T A S C H E N D I E B W I E N Exceptional, innovative and high quality – that’s TA S C H E N D I E B W I E N . High-quality materials such as lamb, cow and buffalo leather, distinctive used looks and sophisticated appliqués go into the design of the bags, crossover bags, shoppers, shoulder bags, handbags and wallets. The Spring/Summer 2018 collection sets new trends and uses the latest techniques in leather processing. A variety of structures, variable carrying options, and butter-soft vintage leather put you in the mood for spring! Brand-new in the collection: the must-haves of the Spring/Summer 2018 shoe trends for the woman with style. F O R T H E L O V E O F B A G S Women love bags! In the 20th century, the luxury sector made handbags into a billion-euro business. Because it is constantly being reinvented, it wields a greater influence on everyday fashion than any dress silhouette. “For the Love of Bags” is a tribute to the power of the handbag. The book tells the story of the “it” bag and decodes the messages handbags communicate. FO R TH E LOVE O F BAG S by Julia Werner and Dennis Braatz with photographs by Sandra Semburg | Hardcover with dust jacket | 25 x 32 cm | 220 pages | 427 color and 5 black-and-white photographs | EUR 59.90 | teNeues | ISBN 978-3-8327-3273-8 | Multilingual Edition: English, German and French


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IT’S ALL ABOUT SHOES BY S UZAN N E M I DDLE MASS

M E LV I N & H A M I LT O N In 1988, when young men discovered the business look for themselves and also wore very fashion-conscious classic shoes in their leisure time, Rajab Choukair created the brand “M E LV I N & H A M I LTO N .” His sons, Karim & Olivier, have grown up in a world of shoes and leather and are fascinated by this universe. It was natural for them to take over their father’s brand and to present their own creations under this label. They set a goal for them­ selves: to design products with a special character. I T ’ S A L L A B O U T S H O E S Shoes are a basic staple in our wardrobe and a compelling fashion accessory that transform an entire outfit and help create a distinct expression of personal style. Whether it’s vintage or avant-garde, elegant or punk, minimalistic or extravagant, “It’s All About Shoes” presents an eclectic mix of the most varied creations that fashion fans choose to put on their feet each morning, to make a fashion statement on the city’s asphalt catwalks. I T ’ S A L L A B O U T S H O E S | by Suzanne Middlemass | Hardcover | 19.4 x 24cm | 256 pages | ­ca. 300 color photographs | EUR 29.90 | teNeues | ISBN 978-3-8327-6904-8 | Multilingual Edition: English and French

Melvin & Hamilton


VISIT US PANORAMA BERLIN Halle 6 CF17

= Endlos wechseln und kombinieren, iXXXi JEWELRY, Ihr Geschmack, Ihre Kombination

Bitte kontaktieren Sie fĂźr weitere Informationen unsere Deutschen Handelsagenturen: Watchit11 BV, De Schacht 15, 5107 RD, Dongen, The Netherlands 0049 (0) 32221097292, info@wathit11.com, www.ixxxi-schmuck.de


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Chelsea boots by A P P L E O F E D E N “Valentino Uomo Acqua” Eau de Cologne by VA L E N T I N O

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Photography K A R E L K U E H N E Production & Styling T H O R S T E N O S T E R B E R G E R


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Bag by L . C R E D I M U N I C H


Belt by VA N Z E T T I

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Loafers by M E LV I N & H A M I LT O N


Sneakers by B U L L B OX E R “L’Homme Prada Intense” Cologne by P R A D A

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“L’Ombre dans L’Eau” and “Eau des Sens” Eau de Cologne by D I P T YQ U E Sneakers by P R O J E C T D E L R AY


“Garden Rose” Eau de Cologne by A E R I N Sandals by F L I P * F L O P

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sheego S H E E G O is fashion that makes you happy. No ifs, ands or buts. The plus-size label of Schwab Versand GmbH offers women, starting at size 40, a wide selection of contemporary fashion and fashion trends with great fits. In its online shop, catalogs and shop-in-shop areas â&#x20AC;&#x201C; and for all styles and figures. At the center of life. At the center of the latest trends. At the center of happiness! M O N A L I S A For Summer 2018, the brand for plus-size fashion presents many new styles, exciting colors, and interesting ways to combine the items. The successful brand for sizes 40-60 is a retail trading partner in Germany and the surrounding export countries. The particular success of M O N A L I S A has to do with the way the collection is designed: with a large selection of tops, blouses, tunics, jackets, vests and pants in various colors, the collection offers plus-size fashion that fits perfectly. J U N A R O S E Designed for sizes 40 to 54, J U N A R O S E is a fashion brand that offers the latest trends and the perfect fit for the young, fashion-conscious woman. Each item in the collection wows with flattering cuts and perfect details, ensuring that each style flatters the female silhouette.

Mona Lisa JUNAROSE

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BRUNELLO BARBIERI

B R U N E L L O B A R B I E R I The B R U N E L LO B A R B I E R I collection is being presented for the first time at Panorama Berlin – a German premiere! B R U N E L LO B A R B I E R I is a new Italian luxury label aimed exclusively at women with curves – “curvy” as they are called in Italy – that is, women who wear size 40 and up. The creations in this collection by B R U N E L LO B A R B I E R I could best be summed up as the contrast between “leather and chiffon.” Every twist, every embroidered element and raised motif in the patterns of the fine fabrics and materials symbolizes something very personal. The collection is rich in strong color contrasts and metallic shine. The label’s creative director, Giulia Brunello, describes the Spring/ Summer collection with these words: “I designed this collection with the famous Italian actress Anna Magnani in mind.... She is an icon of Italian film and like no other woman symbolizes the real soul of Italy and its elegance.” K J B R A N D The brand is specialized in sports fashion in sizes 38-58. The latest trends are made with lots of dedication and in such a way that, regardless of clothing size, they flatter the feminine silhouette. High-quality fabrics ensure maximum wearing comfort. The first maritime theme of the brand’s Spring/Summer 2018 collection is filled with fresh blue shades blended with a touch of pink. The second theme is quiet and relaxed: relaxed olive tones are rounded off with rosé, some featuring subtle gold effects as an eye-catcher. The hot months demand the right styles: In the third theme, brightly colored summer prints are bound to put you in a good mood.

KjBRAND


Brand news |

KARIN GLASMACHER & fabelhaft K A R I N G L A S M A C H E R & F A B E L H A F T Appealing and different: K A R I N G L A S M A C H E R offers a diverse program of combinable pieces in normal and short lengths in sizes 38-56 and with a focus on knitwear. The best fabrics and workmanship guarantee maximum comfort and the best care properties. Silhouettes and shapes are carefully created for every shape. Great fits are a matter of course. Being able to combine the items in many different ways is part of the collectionâ&#x20AC;&#x2122;s concept, so color consistency is guaranteed throughout the various seasons. The ready-to-wear program for Fall/Winter 2017 is available immediately and can be ordered throughout the season. A D I A The trend colors for Summer 2018 are purple powder, rose smoke, hibiscus pink and blue cameo. Of course, a stylish black-andoff-white theme is also present in a leather jacket. The tops and dresses feature themes including colorblocking, statement T-shirts, trendy bird prints, and botanical prints. There is a wide selection of jeans in various fits, washes, leg widths, lengths, as well as jeans skirts and jeans jackets. In addition to plain sweatshirts, there are sweatshirts with bright botanical prints. The knit area offers new rib structures in trend colors.

ADIA

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NÖR Denmark

MAT FASHION N Ö R D E N M A R K was founded in 2007 by the designer Kirsten Nör. Right from the beginning the focus was to create a sustainable and timeless design with classic fashion trends in mind. In 2015 N Ö R D E N M A R K introduced the plus-size line N + by N Ö R D E N M A R K for fashionable women. The Spring/ Summer 18 collections are no exception. N Ö R D E N M A R K has created Spring/ Summer collections where sustainability, long lasting fashion meets the high demands to a unique and individual design. It is combined with bold colors, beautiful graphic prints and structured fabrics. M A T F A S H I O N was founded in Athens, 29 years ago. Its goal: creating trendy and funky fashion in plus sizes. Its motto: real sizes. Its task: setting new standards in the fashion business! After M AT FA S H I O N accomplished this goal, it soon became one of the fastest-growing brands in Europe, Russia and the Middle East. And what is the typical M AT girl like? Trendy, always in a happy mood, extroverted, sexy, passionate about fashion and life in general. M AT FA S H I O N ’s creative team designs pieces that follow the mix and match concept. Inspired by the latest trends, the company loves to experiment with materials, fabrics and collections that are labeled from the very first moment, as the must-have products of the season. P L U S B Y E T A G E Within the last years the company has made a plus size collection for outerwear that is based on our experience of more than 20 years is the setting for a very commercial, smart and useful collection for plus girls. P L U S has distinguished itself among the leaders in the quality jackets, with smart, functional outerwear for today’s plus size women. Our design team is inspired by travelling to all parts of the world, for then to interpret international trends and ideas for the Scandinavian style we are known for.

Plus by Etage


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B EAUTY

ila Diana Vreeland

Olfactive Studio Artistry

I want you naked

G O G R E E N The fresh yellow-green color Greenery symbolizes the reawakening of nature in the spring and is a symbol for new beginnings and new life. Greenery has the appearance of young, fresh leaves and new shoots, and conveys a feeling of taking a deep breath in order to gather new strength. Recharge your batteries with our beauty highlights! O L F A C T I V E S T U D I O  No, Panorama is not the eponymous perfume for our trade fair. It is an unexpected fragrance for urban travellers: an exotic accord of hot and spicy wasabi meets warm resin-based myrrh. This unexpected composition is unisex and captivates with its exotic character. “Panorama Eau de Parfum” by O L FA C T I V E S T U D I O   | seen on ludwigbeck.de  | 100 ml  |  EUR 130 E S S E N T I A L S B Y A R T I S T R Y provides a fast yet effective solution for irritated skin. All recipes are non-comedogenic and do not clog pores. With soothing, calming ingredients like aloe vera and cucumber, the Gel Cleanser is a cleanser and toner in one. The skin feels fresh – and looks it too! “Gel Cleanser” by E S S E N T I A L S B Y A R T I S T R Y  | 125 ml  |  EUR 21 I L A Beautiful tresses all the way to the tips: The revitalizing shampoo is suitable for all hair types. It is packed with natural oils of ylang ylang and rose geranium and quillaja – the bark of the soapbark tree. “Shampoo for Revitalising Hair” by  I L A   |  seen on amazon.de    |    300 ml    |    EUR 23 I W A N T Y O U N A K E D Organic in a jar: The stimulating peeling is very nourishing thanks to precious oils. The ground silica also stimulates cell regeneration – for firm results! The round glass jar with a bamboo lid is a decorative eye-catcher for every bathroom. “Körper-Peeling Meersalz, Minze & Avocado-Öl ” ( Body peeling with sea salt, mint & avocado oil) by  I W A N T Y O U N A K E D  | seen on amazon.de  |  380 ml  | EUR 44   D I A N A V R E E L A N D Vivaciously Bold is a tribute to Diana Vreeland: from her colorful home to her theatrical and exotic fashion shoots. Perfumer Carlos Benaïm combines citrus notes with a hint of pepper, patchouli and sensual musk. Unexpected and eccentric! “Vivaciously Bold ”  by  D I A N A V R E E L A N D  | seen on ludwigbeck.de  |  50 ml  | EUR 160 


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Elizabeth Arden Era Minerals Face Stockholm

OPI

comme des garçons origins

F A C E S T O C K H O L M The oil-free, water-based eye makeup remover is gentle and removes all formulas of eye makeup. The smoothing power of aloe vera and chamomile is refreshing and soothing for the eye area without leaving any residue. Eye Makeup Remover by FA C E S TO C K H O L M | seen on niche-beauty.com | 240 ml | EUR 28 O P I A must-have for the nails for all nature lovers. The highly pigmented polish in the trend color “Green-wich Village” is very popular with hair and makeup stylists, since it is rich in color, long-lasting and splinter-resistant. The consistency of the polish also makes it easy to apply. “Green-wich Village Nail Lacquer” by O P I | seen on amazon.de | 15 ml | EUR 12 E L I Z A B E T H A R D E N The Green Tea line is particularly energizing and refreshing. It smells of lemon, oakmoss and rhubarb. With a green tea base, the bath and shower gel is invigorating, especially in the morning when it’s bound to get you going. “Green Tea Energizing Bath & Shower Gel ” by E L I Z A B E T H A R D E N | 500 ml | EUR 15 O R I G I N S If you’re looking for a daily skin care product that moisturizes the skin perfectly while protecting it against infrared rays, then this moisturizer in the line “A Perfect World” is the perfect choice. The power of white birch nurtures and strengthens the skin’s defenses. “Antioxidant Moisturizer with White Tea” by O R I G I N S | seen on breuninger.com | 50 ml | EUR 49 C O M M E D E S G A R Ç O N S A tribute to nature: The compositions by designer Rei Kawakubo are, like his fashion, avant-garde and unconventional. “Amazingreen” surprises with the exotic fragrance of explosive gunpowder, coriander, green pepper and white musk. “Amazingreen Eau de Parfum” by C O M M E D E S G A R Ç O N S | seen on ulfhaines.com | 50 ml | EUR 85 E R A M I N E R A L S The pure mineral pigments of the eyeshadow protect and nourish sensitive eyelid skin. If applied with a dry brush, it looks slightly smoky. Applying it with a damp brush intensifies this effect. “Jewel Mineral Eyeshadow Wasabi (J55)” by E R A M I N E R A L S | seen on amazon.de | 2 x 1 g | EUR 15


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ALL AB OUT ADAM & EVE

DKNY Sleepwear D K N Y S L E E P W E A R bridges gap between fast-paced city life and cozy evenings on the couch – all in a simple but varied way. The outfits by D K N Y S L E E P W E A R ensure that you look stylish at home and that you enjoy carefree, relaxed days. G U E S S The style of G U E S S is sexy, detail-loving and exciting. Known for bringing exquisite freshness to every look, the American label has come to stand for a young, attractive and adventurous lifestyle. The lively and stylish designs of Guess make every fashion lover’s heart beat faster. B Y E B R A is Europe’s leading manufacturer of adhesive breast lift tape and offers bra accessories as well. By lifting the breasts from the top, the Bye Bra tape is the perfect solution for strapless and backless clothing. The lifts are of premium quality and easy to apply, what makes them a simple solution for a quick and effective enhancement of the female breast available up to cup size H.

Bye Bra

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ANNEBRA

i wanna lingerie A N N E B R A For Spring/Summer 2018, the A N N E B R A Fashion Lingerie collection combines influences from rococo and Far East art from the 18th century. The architecturally inspired lace prints are processed in several layers in a special weaving process, creating exquisite eye-catching pieces that are rich in contrasts. The 2018 A N N E B R A Fashion Swimwear collection smoothly follows in the footsteps of its successful predecessor collections. In addition to new colors and vivid lifelike prints, this collection also wows with timeless elegance and feminine chic that has a touch of â&#x20AC;&#x153;diva style.â&#x20AC;? I W A N N A L I N G E R I E With a unique eye for design and wearing comfort, I W A N N A creates lingerie in instantly recognizable designs and transforms underwear into an accessory. The styles wow with their quality fabrics and clear cuts, which highlight the natural beauty of every woman. I W A N N A bralettes are ornaments and, apart from underwear, also accessories that complement every outfit. H E I D I K L U M I N T I M A T E S The lingerie by H E I D I K L U M I N T I M AT E S captivates with seductive sensuality, exceptional designs and high wearing comfort. The brand promises romantic and playful collections that are both practical and gorgeous at the same time.

Heidi Klum Intimates


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ALL AB OUT ADAM & EVE

VIVE MARIA

Spanx

Acqua di Baviera

V I V E M A R I A Summer of Love – long hair blowing in the wind, beads and colorful ribbons sparkle in the sunlight and flower children dance barefoot in green meadows. In Summer 2018, V I V E M A R I A is filled with love and freedom. Beautiful flower prints, colorful embroidered motifs, ribbons, tassels and playful lace, adorn the creations in this collection. Airy tunic cuts in the sleepwear and cool denim looks make the coming summer a highlight for all bohemians. S P A N X The secret of success of the shapewear label: innovative materials, well-conceived cuts and unequalled wearing-comfort. Founded in 2000 by Sara Blakely, S PA N X inspires women all over the world. A C Q U A D I B A V I E R A The Italian sense of life is now an integral part of the Bavarian attitude towards life and the fragrances from this house continually show just how close these two cultures are. The fresh scent of bergamot, water lily and musk is now also available as a liquid soap. “Lago” Liquid Soap by A C Q U A D I B A V I E R A | 300 ml | EUR 20


Brand news |

ALL AB OUT ADAM & EVE

Miranda & Jeveaux Beachwear M I RAN DA & J EVEAUX B EACH W EAR The brand creates exclusive swimwear for every woman. With their designs and fits, the design duo with Brazilian roots would like to appeal to all women and make them stand out. Every woman is unique – like every model of their bikinis! Elegant, discreet, glamorous, or feminine and playful! M I R A N D A & J E V E A U X B E A C H W E A R presents a fusion of Brazilian-European fits and exclusive prints! M I R A N D A & J E V E A U X B I K I N I S captivate with the soft way they feel on and the perfect fit they offer – all with a touch of glamour, Brazilian zest for life, elegance, and refreshing uniqueness! M I S S B I K I N I L U X E The new collection is inspired by the play of light and incomparably vibrant colors on the Caribbean seabed. From Ibiza to St. Tropez, from Miami to Dubai, M I S S B I K I N I has gained the status of a cultural phenomenon by developing the swimwear in contemporary “beach couture.” Bandeau Bikinis and One-piece Swimsuits are combined with over-size blouses of tulle, maxi-skirts with pencil silhouette and with Mermaid viscose-jersey dresses, for beach & pool as well as eye-catching evening gowns.

MISS BIKINI Luxe

Ò K U N The brand offers a stylish menswear range covering the themes of Beachwear, Resort Life and City Leisure for the new millennium customer. The London-based brand, which was launched by the Anglo-Nigerian designer, Bola Marquis, in 2012 at Pitti Uomo, embodies a contemporary pan-African spirit, from Zanzibar to Dakar, from the Sahara region to the plains of Kenya, while using exclusive in-house designed prints inspired by symbols of the cultural heritage and featuring the vibrant colors of this magnificent continent.

ÒKUN

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P4

FOR OUR ‘FUTURE OF RETAIL’ SERIES, WE DECIDED TO SPEAK WITH OLIVER FESKE AND THOMAS GOETZ, THE MANAGING DIRECTORS OF P4, A CONTENT AGENCY IN DÜSSELDORF. SITUATED IN A FORMER GARRISON HOSPITAL IN DÜSSELDORF-BILK, P4 HAS FOUR FLOORS AND 1,100 SQUARE METERS AT ITS DISPOSAL. THE AGENCY TAKES A HOLISTIC APPROACH, COMBINING THE SERVICES OF A LIFESTYLE AGENCY WITH THOSE OF A BUSINESS CONSULTING AGENCY.

uture F Retail Interview

What differentiates P4 from other agencies?

We are the first content agency in the lifestyle sector. There is no agency that can present a portfolio of wellcurated brands like ours. Moreover, we have a showroom with 80 square meters of space, and we have, for example, built a concept store in it. The store serves as an inspiration for our customers, and the products can also be ordered directly from the store. On request, we can even build an entire shop for you. In addition, we advise brands on how to expand their distribution channels.

What led you to found a concept, or rather, content agency?

top: Oliver Feske below: Thomas Goetza

We are very critical of the agency landscape. The “fashion agencies,” which strictly provide distribution services and only focus on textiles, will have a hard time in the future. This ultimately also includes our agency. We already realized this years ago. I have countless trips behind me, which were focused on looking for new concepts. These trips took me to cities including Seoul, Tokyo, Hong Kong and Shanghai.

R ALF STROTMEIER

What does the term ‘concept store’ mean for you?

Firstly, it means having a concept. A scented candle and a few books aren’t a concept yet. I’m interested in creating an entire world or environment that can be experienced, that goes beyond textiles.

Why do you think that concept stores are the future of retail?

Because the market is oversaturated with bad products – and concept stores are definitely not going to be the future for every retailer or producer, but a niche to take seriously. It’s a way to differentiate oneself – especially for smaller and medium-sized companies, which are the types of companies we are, above all, interested in working for. Could you name a concept store that impresses you?

If you don’t include the usual names like Corso Como in Milan or Merci in Paris, then one of my favorites is Alchemy Works in L.A. But there are so many good concepts and niches. I also like Hutspot in Amsterdam.


Retail News | What makes a business cool for you?

Products with a message and value in the right type of environment. Besides the product offered, the sales person, who smiles and greets people, is also cool. P4 is more than a lifestyle agency. How would you sum up P4’s services in one sentence?

We take a holistic approach: In a unique environment with outstanding distribution contacts, I think we offer a mix of the most commercial lifestyle goods that fit into the textile trade. Which product groups/products are particularly suited for a concept store?

Personal care products, electronics, books, furniture, gimmicks, eyewear, scented candles … the possibilities are endless. Why not sell barbeque grills or electric cars? As an agency, my dream is to be partners with Tesla. We are working on it….

What can a brick-and-mortar store do that can’t be done ‘online’ ?

That is and remains the service a retail store can offer. Trained staff can provide a type of advising that can never be offered at the same caliber online. Shops can offer events and workshops. They can create an entire space that can be experienced. In times of virtual reality, we are still miles away from exploring all the possibilities that are available here. Does a concept store have something to do with culture?

For our company, yes, because we try to integrate art exhibitions – for me, an important building block for the agency. It certainly isn’t mandatory. What does the brick-and-mortar retailer of the future look like?

Take a look at H&M and Arket. They are going in this direction. But many top retailers in Germany are also reacting in the right way, for example, Pier 14, Mensing, and Garhammer – professional and contemporary. You don’t even have to go to London or New York for this. I suggest embarking on a fact-finding trip in Germany.

P4

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You are presenting P4 for the first time in Panorama Berlin’s NOVA CONCEPT area. What does the presentation mean for you? Why did you decide to exhibit here?

Because we have the opportunity to present our notion of the concept store and to do so with our full product range in a space that’s over 100 square meters in size. We plan to customize jeans and to offer an event where we teach latte art.


WH E R E COOL S I LKS TU R N TO S U E DE

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Photography S E B A S T I A N D O N AT H Styling & Production J U L I A Q U A N T E


He: Coat by P E P E J E A N S Shirt by C O L O R A D O D E N I M Pants by G A N T Shoes by P E P E J E A N S

She: Coat by F O R N A R I N A Pants by G A N T Top by L E E Shoes by K M B

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She: Dress by P E P E J E A N S Shirt by G A N T Pants by T I G H A Shoes by K M B He: Shirt jacket by L E E Shirt by G A N T Pants by G U E S S Shoes by P E P E J E A N S


Jacket by P E P E J E A N S Pullover by B E N C H Overalls by P E P E J E A N S


Jacket by B E N C H Dress by G U E S S Rock by F O R N A R I N A Shoes by A E Y D E Pantyhose by K U N E R T


Pullover by C O L O R A D O D E N I M Pants and shoes by P E P E J E A N S


Jacket by T I G H A


Shirt jacket by L E E Shirt by G A N T Pants by G U E S S Shoes by P E P E J E A N S


Jacket by P E P E J E A N S Pullover by B E N C H Overalls by P E P E J E A N S


Shirt jacket by L E E Shirt by G A N T


Coat by T I G H A Jeans by L E E Dress by G U E S S Shoes by K M B


Jacket by L E E Pants by G U E S S Pullover and shoes by P E P E J E A N S


Jumpsuit by A N DY WA R H O L by P E P E J E A N S Jacket by C O L O R A D O D E N I M Scarf collar by G U E S S Shoes by K M B


Turtleneck by L E E Pants by P E P E J E A N S Shoes by D R . M A R T E N S


Blazer by F O R N A R I N A


Hoody by B E N C H


Left page: Coat by F O R N A R I N A Pants by G A N T Top by L E E Shoes by K M B Right page: Pants and pullover by G U E S S Coat by G A N T Shoes by P E P E J E A N S


P H O T O G R A P H E R : S E B A S T I A N D O N AT H | | S T Y L I N G & P R O D U C T I O N : J U L I A Q U A N T E H A I R & M A K E U P : D E N N I S B R A N D T / B I G O U D I | | M O D E L S : M AT T H E W B E L L / E L I T E M O D E L S L O N D O N L E N A M A R I E ZÃ&#x2013; C H M E I S T E R / N E V S M O D E L S L O N D O N A S S I S TA N T P H O T O G R A P H E R S : S I M O N S C H R E I N E R & K I M H U H N | | R E T O U C H : S TA I N S

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GANT

Vilhelm Parfumerie Miss Sixty G A N T, founded in New Haven, Connecticut, in 1949, stands for an informal, relaxed and elegant fashion style, which has been based on the lifestyle of the American East Coast and the vibrant life of New York for more than six decades. Everything started with the legendary button-down shirt. Today, the brand presents complete outfits and looks – all in G A N T ’s typical Ivy League style – sometimes casual, sometimes urban. A mixture of tradition, sportiness, understatement and zeitgeist. M I S S S I X T Y Back for good – after 25 years M I S S S I X T Y evokes its own DNA and values again: freedom, sensuality, rebellion and quality. Endorsing the endless possibilities of denim, made the brand an indispensable street-style symbol. The iconic Italian brand is preparing for a revival by strengthening its contemporary women’s world vision for a new generation of women who see denim as a means of expression and strength. The brand offers a total look in tune with the latest trends from subculture to tailored – between Tokyo and Los Angeles. Artists like the global denim expert Adriano Goldschmied also add to the world of M I S S S I X T Y through their dynamic, sophisticated avant-garde vision. V I L H E L M P A R F U M E R I E is a niche fragrance house. Each scent has an elaborate founding story: from a memory of childhood summers in a seaside cabin to a conception of early 1900s Paris. “Morning Chess” surprises with bergamot, leather, patchouli and amber. “Morning Chess” Eau de Parfum by V I L H E L M PA R F U M E R I E | 100 ml | price upon request


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Tech Prep When youâ&#x20AC;&#x2122;re ready for take-off or taking a day off. Shirts with Tech Prep â&#x201E;˘ . Presentable performance made with technical fabrics to keep you dry, cool and on the move.

S VI

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Chiemsee

Lee

Too Hot To Hide C H I E M S E E That feeling is here: The sun is shining, the waves are calling – and you can already smell the summer air. With refreshing looks, strong unistyles and summer colors, the C H I E M S E E Spring/Summer 2018 collection once again offers lots of fun. With a sea full of styling possibilities, the styles invite you to combine them creatively – perfect for days at sea and sunny hours in the city. Subdivided into the worlds of playtime, prime time, after-hours and surf fascination, C H I E M S E E takes you on a multifaceted journey. L E E Riders of fame – Jeans makers since 1889, L E E has a number of denim inventions under its belt. In 1941 the brand created the world’s first slim jeans for men, a style known as Lee Rider, and then came the New Lee Rider Jacket in 1948: a form-fitting denim cowboy jacket with slanted chest pockets and shorter fit. The new, modern shape became an instant classic, and helped to inspire a whole range of items, from the slim Rider Shirt to the blanket-lined Storm Rider Jacket. Inspiring countless new denim brands, L E E ’s iconic Lee Rider garments are the gold standard of authentic workwear. T O O H O T T O H I D E They are called Chic Simona, Fabulous Lissy or Gentle Michi: Munich-based Eva Maskow named each of her designs after one of the creative minds contributing to TO O H O T TO H I D E ’s success – be it as a photographer, web designer or knitter. The socks and tights are manufactured by innovative, family-owned Italian businesses. All models are made of soft, top-quality materials. The socks are light as a feather and the tights have no center seam. Some styles are elegant. Some are sporty and chic. Some feature fishnet – and all of them are: much too hot to hide.


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Hall 9 â&#x20AC;¢ BootH 9.05.2


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Aigle

Spektre Sunglasses Palladium A I G L E With the Spring/Summer 2018 collection, the traditional brand A I G L E , founded in 1853, once again follows its calling, accompanying you on a journey from the sea to the mountains. The collection’s colors blend with nature, the blue of the sea and the green of the woods. A I G L E presents trendy, floral patterns as well as new interpretations of maritime stripes. Functional materials that offer incomparable comfort and protection accompany you on wild swims in remote canyons and on outdoor treks in the forests of southern France. From adventurous excursions directly to the restaurant: The French fashion by A I G L E is suitable for all activities. S P E K T R E S U N G L A S S E S As the Berlin-based artist Katharina Große said: “Color has the potential to make us think.” With this aim, S P E K T R E S U N G L A S S E S embraces the current zeitgeist. The new S P E K T R E S U N G L A S S E S collection wants to express the inherent nature of sunglasses: the endless possibility of change, of free expression, countless souls for a collection that must be worn like a canvas, a colored one, ready to be interpreted. Personal expression is the core of every collection. For S P E K T R E , personal style is pure expression of the Italian genius. P A L L A D I U M For its Spring/ Summer 2018 collection, PA L L A D I U M takes its cult classic, the Pallatennis shoe, and relaunches it as the Pallaphonenix model – available in different fabrics such as leather or canvas, a beautiful color palette, and in fresh summer prints. The ecologically sustainable and comfortable, light and breathable knit technology is also new and so is the C U S H I O N 3 D S N D L – a combination of sock, sandal and sneaker. The new style features many summer elements, creating curiosity about the other new products.


pepejeans.com

PANORAMA BERLIN

â&#x20AC;&#x201C;

Nova concept, Hall 9, Booth 9.13


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GUESS

GREAT STORE DESIGN V O N N ATA L I E H Ä N T Z E

CINQUE G U E S S Summer’s promise of fun and freedom is summed up in a collection featuring a cross-contamination of tropical moods, urban styles and vibrant 90s influences. Lively prints and colors star on refined fabrics and contemporary silhouettes, giving life to a glamorous mix and match with fresh summery vibes. The G U E S S Spring/Summer 2018 women’s collection contains the four themes: American Honey, Tropi-Cali, Candy Vibe and Denim Technology. Just be cool, G U E S S Passion, California Tour and Miami Vice are the headlines for the menswear collection. C I N Q U E , the contemporary premium label, embodies the essence of the Italian lifestyle: inwardly passionate and emotional, outwardly always well-dressed and casual. Spring/Summer 2018 stands for a refreshing, colorful and optimistic journey with a focus on modern and urban summer looks. The collection’s silhouettes feature new forms. Crossdressing becomes an important aspect and a love of detail also isn’t missing. The range of prints rounds off the variety offered by the C I N Q U E collection, interpreting everything in a modern way without overstating contemporary fashion claims. G R E A T S T O R E D E S I G N Glamorous, fascinating and sometimes even magical: The flagship stores of the biggest brands combine interior design and product presentation to create a unique mélange of style and image. Stores serve as a window into a very special world whether they are a concept store, a pop-up store or a shrine to the brand. “Great Store Design” shows the stores of the biggest brands as well as original stores that haven’t been seen before. G R E AT S TO R E D E S I G N by Natalie Häntze | Hardcover | 25 x 32 cm | 208 pages | ca. 200 color photographs | EUR 39.90 | teNeues |

ISBN 978-3-8327-3284-4 | Multilingual Edition: English, German and French


mavi.com

Nova Concept Hall 9 / 9.11


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Marciano Los Angeles

ORTIGIA SICILIA

Gipsy 2.0 M A R C I A N O L O S A N G E L E S Celebrating the magnetic power of beauty, the M A R C I A N O LO S A N G E L E S Spring/ Summer 2018 collection is all about eye-catching prints and colors, often inspired by dazzlingly beautiful tropical paradises. Lightweight, breathable fabrics alternate with sophisticated lace, velvet or metallic materials. No need to choose: mixing-andmatching is the name of the game, to create stunning, head-turning looks. The womenswear collection is divided into the four themes: Glamorous Life, Smooth Mashup, L.A. Groove Doll and Tales from the Sun. And Skyfall, Sea Breeze, Preppy and Tropic Escape for men. G I P S Y 2 . 0 For the Spring/Summer 2018 season, G I P S Y 2 . 0 presents a streetwear-inspired contemporary collection, which makes an urban statement with its monochrome color palette and its color highlight: “fire orange.” The look is edgy and straight, capturing the spirit of the times with its innovative leather elements and unique designs. In addition to the focus on iconic styles, the collection features influences that are clearly from international sportswear. The 40-piece collection for women and men features a color palette, ranging from smoky gray tones, black and white to the signature highlight in fire orange. Hand-finished, denim-leather hybrids, washed dip-dyed short jackets, summery stonewashed nubuck jackets and authentic retro biker styles are the key pieces for G I P S Y 2 . 0 . O R T I G I A S I C I L I A recalls the dream island of Sicility: “Zagara” is an Eau de Parfum that consists of pure natural essences such as orange blossoms, neroli and petitgrain.“Zagara” Eau de Parfum by O R T I G I A | seen on ludwigbeck.de | 30 ml | EUR 42


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Bench

NAGANO watercult B E N C H Established in the United Kingdom in 1989, B E N C H offers fashionable yet functional lifestyle clothing for men, women and children. With a unique approach to design, the B E N C H collection focuses on developments in fabrics and construction to create clothing that equips the wearer for a 24-hour lifestyle. Once established as a small menswear brand with roots in skate and BMX culture, B E N C H has maintained its uniqueness and continues to develop iconic products such as the hoody to remain in tune with the cultural zeitgeist. N A G A N O hits the beach with Sylt’s legendary beach bar, “Buhne 16.” Together with the bar’s owners, Tim and Sven, the brand is releasing a limited collection that includes casual Bermuda shorts, shirts and sweats – of course, with jackets and a surfboard design! Apart from the capsule collection, N A G A N O X Buhne 16, the label also offers its own creations: tough streetwear that’s cool and straightforward – beach feeling included. According to Brand Director Markus Bronold: “With the new collection, N A G A N O succeeds in reinventing itself and still remaining true to itself. The cooperation with the guys from Buhne 16 gives the whole thing an extra kick.” W A T E R C U LT For Spring/Summer 2018, W AT E R C U LT has been journeying across time zones and cultures to create a new collection that demonstrates an interesting clash of styles for Spring/Summer 2018. An appreciation for the handmade, a love of detail, expertise in textile design and the fun of mixing and matching to create an individual look is the core DNA of the W AT E R C U LT brand.


#THAT FEELING

HALL 9 STAND 62


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GIANNI LUPO

W4LLET

Bidges & Sons G I A N N I L U P O The Italian fast fashion label for men is the brand to watch this year. Ranging from urban street style to smart-casual wear, the collection is quite extensive, providing buyers with a great deal of flexibility. New products are supplied weekly, leaving customers and consumers alike filled with a sense of newness. All of this is paired with competitive prices and high quality. W 4 L L E T offers a simple yet very elegant way for gentlemen to organize their cards. Driver’s license, ID card, business cards and debit cards all have a place in this high-quality leather etui, which features a 4-fold folding system that is unique in the world. 60 mm high and 90 mm wide, designed in Germany and handmade in a traditional leather factory in South Germany, W 4 L L E T is available in various colors, leathers and grains. To add an individual touch, W 4 L L E T (my-w4llet.com) can be personalized online and embossed with your initials. B I D G E S & S O N S is a new lifestyle brand from the heart of St. Pauli. The neighborhood’s lifestyle is reflected in catchy, arty prints and urban, detail-filled basics. What is unusual is that the young label is GOTS- and Fairtrade-certified, making it a pioneer when it comes to fusing streetwear, fair production, and innovative, sustainable fabrics – and completely without an eco look.


ONLY FOR THE INTELLIGENT.

HALL 9 / NOVA CONCEPT / STAND 9.46

www.henryisiegel.com


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OKLAHOMA Jeans Pepe Jeans London

Mavi Fornasetti

O K L A H O M A J E A N S For the Summer 2018 season, O K L A H O M A J E A N S offers fashion that reflects the surfer spirit of Australia’s South Coast. The comfortable sweaters, hoodies, and hoody jackets in the men’s collection feature cool, sporty prints. The ladies have also caught surf fever. “Peace, love and surf ” is their motto. The O K L A H O M A J E A N S denim collection is, of course, also offered: casual five-pocket jeans in cool washes with optimal fits. P E P E J E A N S L O N D O N Art house cinema is the inspiration behind the new P E P E J E A N S LO N D O N Spring/Summer 2018 pre-collection, where all the garments are exclusively selected and curated as pieces of art, representing the main theme “The Curator.” The function of fashion – the ultimate meeting of minds – is fashion with function. A sartorial fusing like no other, utility, comfort and ease take on a new life, a new space, when juxtaposed with a strong sense of style, epitomized here by outerwear. The focus of the collection is on denim, fine-tuned to a high-fashion collection with a focus on practical wearing comfort. M A V I In the Spring/Summer 2018 season, denim becomes a true gem: Asymmetry is the starting point – increasingly on the hem, where it is interpreted in different ways, including Vokuhila, Frayed Hem, Open Hem or Twisted Hem. Inspired by hyperpunk, the fashion fits are additionally adorned with rings and eyelets. Some tops and pants also feature lacing and ribbons. For several models, the highlights are flounces and ruffles on pant hems and pockets. The sleeves of tops can’t be missed with their incredible volume. The essential embroidered elements continue in Spring/Summer 2018, completing the picture. F O R N A S E T T I The stylish fragrance candles by the Italian decorator Fornasetti make collector hearts beat faster. “Ortensia,” a candle with 3 wicks, exudes a pleasant aroma of lily, jasmine and tuberose. “Foglie” recalls an Italian secret garden and features notes of delicious bergamot and thyme.“Ortensia” Scented Candle by F O R N A S E T T I | seen on bellerebelle.de | 1.9 kg EUR 460 || “Foglie” Scented Candle by F O R N A S E T T I | seen on bellerebelle.de | 300 g | EUR 185


#LOVEMYHOOD


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Mazine

COLORADO DENIM

M A Z I N E is a German streetwear label from the heart of the Ruhr region. It started in 1998 as a basketball brand and later became known for its hoodies with their large, asymmetrical colorblock designs. Since then, a lot has changed. M A Z I N E is more mature and quieter now, without denying its young, sporty street roots. Today, it above all stands for high-quality, fashionable, attractively priced jackets, good sweatwear, and shirts that fit perfectly. C O L O R A D O D E N I M The C O LO R A D O D E N I M man loves the feeling of freedom you find in nature. The collection wows with sporty bomber jackets, field jackets and statement T-shirts. The pink barberry color of Coloradoâ&#x20AC;&#x2122;s wild nature is the theme for the ladies. It underscores the naturalness and self-confidence of the C O LO R A D O D E N I M woman, bringing pretty touches of color to the playful-feminine styles of the shorts, jumpsuits and tops. In addition, there are cool jeans in various fits and popular washes.


WELCOME TO SEE OUR NEW COLLECTION 4 – 6 JULY 2017 – HALL 9, STAND 9.06


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Brand news |

N OVA C O N C E PT

Lilienthal Berlin HENRY I. SIEGEL

CG – CLUB of GENTS H E N R Y I . S I E G E L The Essence of Blue – Blue heart meets blue soul! Once worn as rugged working trousers, jeans now dominate all modern fashion styles. With its premium collection, H . I . S , the brand demonstrates that jeans are always good for surprises and focuses on continually developing the blue classic anew. For Spring/Summer 2018, the brand once again presents a series of styles for real denim heads. L I L I E N T H A L B E R L I N makes watches that reflect the lifestyle of the capital: They are cosmopolitan and urban, always in motion, but never stressed. With the “L1” and the brand-new “Urbania” model, the young Berlin-based company offers sustainably made watches in Germany for under 200 euros – a real exception in the lifestyle area! The “L1” is literally award-winning: It won the iF Design Award 2017 and is nominated for the Green Product Award and the German Design Award. C G – C L U B O F G E N T S It’s London back in the eighties and early nineties. A quirky guitar sound emanates from downtown clubs. It’s the time when everyone is being inundated with music from bands like Blur and Fury in the Slaughterhouse – a cool time that longs for freedom and disobedience. The new collection by C G – C L U B O F G E N T S is based on exactly this era. Despite all the athleisurewear hype, it stands for a well-dressed, adult style in the finest slim fit looks.


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Brand feature |

GAME CHANGER

From product to concept, from concept to product Interview

R ALF STROTMEIER

FOUNDED IN 1989, ISKO NOWADAYS HAS THE CAPACITY TO PRODUCE OVER 250 MILLION METERS OF THE BLUE FABRIC PER YEAR, MAKING IT ONE OF THE WORLD’S LARGEST DENIM PRODUCERS. BUT NOT MASS, BUT CLASS, I.E., INNOVATION, IS AT THE HEART OF THE COMPANY BASED IN BURSA, TURKEY, WHICH WILL BE EXHIBITING AT PANORAMA BERLIN IN JULY AND WOULD LIKE TO INVITE YOU TO A PANEL ON SUSTAINABILITY. WE MET MARCO LUCIETTI, GLOBAL MARKETING DIRECTOR, FOR AN INTERVIEW.

Why did ISKO™ decide to bring its view to Panorama Berlin?

For us, Panorama Berlin and, in particular, the Nova Concept area in Hall 9 hold great potential as a place to gather fashion protagonists and to discuss and share thoughts regarding the future – not only to showcase the new collection. How important are platforms like Panorama Berlin for the denim community?

Very important as denim evolves by exchanging ideas, denim is a community, a lifestyle, a world of its own which is about a certain feeling, vibe and instinct. And there is a good chance for Panorama Berlin and the Nova Concept area to fill the void. We do not need a fashion trade show to sell anything. We need a platform to exchange different views – a place where the international denim community gathers.

What exactly makes the denim world so special, so different compared to other areas of fashion?

First of all denim is about fashion, but fashion is not necessarily about denim. The difference is the complexity of denim as it is the most democratic fabric in the world, which makes it easy but at the same time complicated. The more you wear a pair of denim pants, for example, the more it shows one’s personality, which you cannot say about any other fashion item. Also, as the most omnipresent fabric in fashion, it reflects the evolution in our lifestyles the most visibly. How can fabric innovation go along with trends in fashion and influence style?

Well, take the current trend of athleisure for example, the mix between activewear and high fashion is only possible with comfortable fabrics that follow body movements at 360°. At I S K O ™ , we not only accompany trends, but anticipate unspoken needs, and can therefore determine new trends.


Brand features |

With I-SKOOL™, ISKO™ created a talent platform for students that points in the same direction, letting trends evolve?

Of course, it is dedicated exactly to those who will be the players of tomorrow. We believe it is crucial to make professional expertise available for them. And this is possible thanks to the help of many of the industry’s iconic companies that are partnering with us. ISKO™ fabrics are the key ingredient found in many collections all around the world. What is the secret of your success?

We do provide more than advanced textile technologies: We create guaranteed innovations that are patented, assuring value for our customers in a first place. Do you think that sustainability is a key factor in fashion’s decision making?

It is so, more and more: one day, not far away, we will need to choose if we use fields to grow cotton or to grow food. So a clear direction needs to be taken now. The greatest challenge is

to understand that the whole process needs a responsible approach. It’s not enough to focus on raw materials or on saving water in dyeing, if all the rest is missing. Anyway, players at all levels of involvement are now recognizing the importance of such an approach that I S K O ™ has promo­ ted for many years. Brands are an integral part of that process as transparency and responsibility need to be communicated down to the end-consumers: Key is to be able to influence and change consumer behavior too, a key part of the overall resource consumptions and pollution. What exactly is ISKO™ doing regarding sustainability?

We do have a holistic approach. We control the whole value chain: We educate farmers and grow our own organic cotton, spin our own yarns, make sure we pay workers equally and do not use any child labor. We use renewable energy, create transparency and recycle 90 percent of the water we use. But there is more: We also influence retailers and consumers, as consumers play a key role.

GAME CHANGER

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How does ISKO™ rise to the challenge?

We always like to talk about “responsible innovation,” rather than just “sustainability.” We are born with these values in our DNA and were able to receive key certifications proving this. We always try and sensitize our stakeholders to the elements we feel are making a difference, and I am quite happy to say that this action is becoming more and more successful – also thanks to our commitment in activities meant as points of sharing. This is why we bring our experience to Panorama Berlin and organized a panel focusing on sustainability. Tell us more about the panel, please.

We initiate the panel discussion in order to explain what we do and how we do it, to inform the audience about I S K O ™ and beyond. We want to gather the mentioned community and open a dialog about the future of denim. I am pretty sure that our high-ranking panelists such as denim-guru Adriano Goldschmied have a lot of interesting thoughts to share. Thank you, Mr. Lucietti, for the talk! ISKO™ Denim Panel


Wednesday, July 5, 2017 | 4 PM LECTURES HALL | Hall 10



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Berlin Guide |

BARS

G RACE BAR

LANG BAR

G R A C E B A R The Ku’dam is the epicenter of West Berlin which is booming again. Hardly any other bar in Berlin represents the local convergence of Berlin hipsters and old, established Charlottenburg elegance as well as the G R A C E B A R in the stylish Hotel Zoo. In the chic but cozy ambience with plush armchairs, dark wood, brick walls and a lot of leather, you can enjoy familiar bar classics and avant-garde cocktail creations fabulously. Less dim, but with a breathtaking view, the lounge-style roof terrace is another option in good weather – the ideal place for that stylish and exquisite sunset drink. G R A C E B A R | Kurfürstendamm 25, 10719 Berlin | Reservations: +49 30 88437750 L A N G B A R In the elegant bar of the equally elegant W A L D O R F A S TO R I A H O T E L , the roaring twenties of the past century are enjoying a revival. The posh Art Deco atmosphere is the perfect setting to enjoy refined cocktails. Delicious snacks are also offered. The beautiful bar looks like it’s right out of a movie and that’s not an accident. The design was inspired by Fritz Lang, the maker of the cult film “Metropolis.” Since the bar is located on the first floor, visitors can enjoy a beautiful view of Breitscheidplatz – with busy streets and many lights at night, this square is one of Berlin’s most urban places. L A N G B A R | Hardenbergstraße 28, 10623 Berlin | Reservations: +49 30 8140002460


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B A R S 181

S TA G G E R L E E

JANSEN BAR

S T A G G E R L E E Sure, everyone has their own favorite cocktail and you’ll probably find it on the menu at S TA G G E R L E E . But ordering a mere cocktail here would be a big pity. After a short chat about his or her own drinking preferences, the chances that the bartender will serve you a drink that quenches your cocktail thirst perfectly is extremely high. Right around the corner from Nollendorfplatz, S TA G G E R L E E is already worth a trip simply for the quality of the drinks, but on top of it, there’s the atmosphere which recalls an American speakeasy – our verdict: 100% recommended. S TA G G E R L E E | Nollendorfstraße 27, 10777 Berlin | Reservierung: +49 30 29036158

J A N S E N B A R Slightly hidden in a small street, J A N S E N B A R is still located in the heart of Schöneberg. A bright yellow “J” shows thirsty night owls the way to a prominent metal door, which opens when you push the bell. Colorful tiled walls dominate the interior, giving it an Andalusian flair. Subdued light, antique bar stools and stucco complete the picture. The bar boasts an impressive selection of spirits. The bartender only has 40 malt whiskeys to choose from, which he mixes with selected ingredients such as freshly squeezed citrus juices, conjuring up over 200 different cocktails. J A N S E N B A R | Gotenstraße 71, 10829 Berlin | Reservations: +49 175 7123173


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R E S TA U R A N T S

PA N T R Y

Food Photo: Beuster Bar by danielmüller

LE PETIT R O Y A L Restaurant

Photo: Le Petit Royal by StefanKorte

Restaurant

BEUSTER BAR Restaurant

P A N T R Y Have the courage to be beautiful, please! In Berlin, it sometimes seems like restaurants can’t look too classy, since they need to fit the tone of an otherwise snotty capital. PA N T R Y is a pleasant exception: stylish without being over-designed, dignified without being uncomfortable – that’s how the restaurant in Berlin-Mitte presents itself. But in the midst of all this beauty, the Côte de Boeuf for two suddenly appears before you, and the leather seats and soft lighting completely fade into the background. The quality of the meat is unparalleled and the side dishes are also a true delight for the palate – especially the potato-fig gratin. PA N T R Y | Friedrichstraße 120, 10117 Berlin | Reservations: +49 30 34623612

L E P E T I T R O Y A L Despite similar names and the same father, restaurant king Boris Radczun, L E P E T I T R OYA L is more than just the little sister of the luxury steakhouse Grill Royal. Unlike its big brother, the menu doesn’t focus on meat, but French-inspired fish and seafood dishes take center stage. Although L E P E T I T R OYA L takes you on a small trip to the world of Parisian brasseries, the restaurant’s interior design offers a modern, urban environment. The furniture doesn’t draw attention to itself, so guests can really enjoy the contemporary art on the walls. Combined with perfect service, a new address has emerged in West Berlin, which is a true delight for all senses. L E P E T I T R OYA L | Grolmanstraße 59, 10623 Berlin | Reservations: +49 30 330060750 B E U S T E R B A R It’s usually a good idea to decide whether you feel like having really good food or really good cocktails, since few restaurants offer outstanding drinks and few bars outstanding food. With the B E U S T E R B A R in Berlin’s Neukölln district, the city now has a “restobar” that offers pure enjoyment – both in solid and liquid variants. The cocktail creations are world class and the dishes on the menu have no need to hide behind anything. The beautiful ambience with its Art Nouveau bar counter and ceiling paintings almost becomes secondary amidst all these epicurean delights. B E U S T E R B A R | Weserstraße 32 , 12045 Berlin | Reservations: +49 30 41959780


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Restaurant

Photo: Kin Dee by Robert Rieger

Photo: House of Small Wonder by Stefan Kühne

HOUSE OF S MALL WON DE R

KIN DEE Restaurant

BRASSERIE C O L E T T E Restaurant H O U S E O F S M A L L W O N D E R The H O U S E O F S M A L L W O N D E R is a stone’s throw away from bustling Friedrichstrasse. An oasis for those small downtimes in between, the restaurant features lots of wood, many plants and a warm lighting concept, creating a cozy atmosphere to relax in. The ornate bird wallpaper is a real treat for the eye. Just like the name says, the H O U S E O F S M A L L W O N D E R really looks like it’s from another world – one that invites you to dream. France meets Japan: That’s the culinary concept, so you’ll find onigri and miso soup as well as a croque monsieur and fresh almond croissants on the menu. A matcha latte – the “it” drink – can also be ordered here. H O U S E O F S M A L L W O N D E R | Johannisstraße 20, 10117 Berlin | No reservations K I N D E E Granted, there isn’t really a lack of Thai restaurants in German cities, but K I N D E E is still an important addition to the Berlin restaurant scene. Unlike 99% of existing Asian snack bars and restaurants, owner and chef, Dalad Khambu, doesn’t dish up the same curry and fried noodle dishes. Instead, the chef conjures up sophisticated, fresh dishes that remind her of her childhood – all in a pleasant, kitsch-free atmosphere. It is best to try K I N D E E with a larger group of people, because the multicourse menu – specifically designed for sharing and groups – offers a perfect glimpse into the variety of refined dishes that can be found in modern interpretations of traditional Thai cooking. K I N D E E | Lützowstraße 81, 10785 Berlin | Reservations: +49 30 2155294

B R A S S E R I E C O L E T T E It looks like Tim Raue has high ambitions. In addition to his gourmet restaurant, Tim Raue, the more down to earth, La Soupe Populaire, and Asian-influenced Sra Bua, the star cook also opened a brasserie in Berlin. B R A S S E R I E C O L E T T E can be described as the most intimate restaurant in Raue’s cosmos. Classic bistro furniture and an oak parquet floor give his latest restaurant a cozy atmosphere. As you would expect from the owner, B R A S S E R I E C O L E T T E quickly received a spot in the Michelin Guide and – how could it be otherwise – was awarded an impressive 14 points by restaurant bible Gault & Millau. B R A S S E R I E C O L E T T E T I M R A U E | Passauer Straße 5-7, 10789 Berlin | Reservations: +49 30 21992174


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CAFES

THE BARN ROASTE RY Cafe

BARCOMI’S

Cafe

Restaurant

B RASS E R I E LU M IÈR E S

B R A S S E R I E L U M I È R E S Potsdamer Straße seems to be on a triumphal march to becoming a gourmet mecca. Three years ago, it was inconceivable. The area between Schöneberger Ufer and Kurfürstenstraße has become a real food destination, and is exactly where B R A S S E R I E L U M I È R E S is located. What’s special about the French restaurant is that it actually serves rather hearty traditional fare like “choucroute” and “cassoulet,” but these dishes are prepared with so much refinement that you actually think you’re sitting in a Parisian gourmet temple rather than in a Lyonnais “bouchon” that serves traditional food. The brasserie isn’t called B R A S S E R I E L U M I È R E S – lights – for no reason. Various lights add to the character of the modern-reduced ambience. B R A S S E R I E L U M I È R E S | Potsdamer Straße 102, 10785 Berlin | Reservations: +49 30 52101365

Photo: The Barn Roastery by

10961 Berlin | Reservations: +49 30 6948138 | Sophie-Gips-Höfe, Sophienstraße 21, 10178 Berlin | Reservations: +49 30 28598363

BURGOLD PHOTOGR APH Y

B A R C O M I ’ S For more than 20 years, B A R C O M I ’ S has been an institution in Berlin. Meanwhile there are two cafes in the best locations: one in Mitte, one in Kreuzberg. The author of baking and cooking books, it’s no exaggeration to speak of owner Cynthia Barcomi as a pioneer in her trade. Long before American cheesecake, muffins and carrot cake became a sweet megatrend in Germany, she sold American baked goods in her cafe. B A R C O M I ’ S is, however, much more than just a pastry shop. Like a New York deli, you’ll also find yummy spicy dishes, bagels and sandwiches. B A R C O M I ’ S | Bergmannstraße 21,

Photo: Barcomi’s by Nicky Walsh

T H E B A R N R O A S T E R Y That coffee is celebrated as a cult beverage is a relatively new phenomenon. For those who don’t just want to sip a brown brew on the go to stay awake, the B A R N is the ideal place for a quick stop. The coffee beans are roasted perfectly, weighed, and latte art is practiced and enjoyed. In a puristic atmosphere with lots of wood and raw concrete, music isn’t played and there’s no stroller ban. Nothing and nobody should steal the show from the coffee here. T H E B A R N ’ s beans can also be purchased for home use – whether your domestic coffee machine will produce a comparable cappuccino is, however, questionable. T H E B A R N R O A S T E R Y | Schönhauser Allee 8, 10119 Berlin


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S N A C K S 185

GOOD BANK Photo: Momos by Ailine Liefeld

Snacks

H E LLO GOOD PIE Snacks Snacks

MOMOS B E R LI N

G O O D B A N K One can say without exaggeration that G O O D B A N K is one of the most innovative restaurant concepts ever. The self-service restaurant serves trendy and healthy salad creations. The salad is even grown in the restaurant itself. You read correctly! Thanks to so-called vertical gardening, various salads and baby kales grow in glass display cabinets behind the counter. Without pesticides, without genetic engineering, and without transport routes. It goes without saying that the main ingredient in the dishes couldn’t be fresher. A practical side effect: The salad thrives under colored light, which gives Good Bank a cool futuristic aura. G O O D B A N K | Rosa-Luxemburg-Straße 5 10178 Berlin | Reservations: +49 30 33021410

H E L L O G O O D P I E Jokes about English food tend to sound pretty hackneyed these days and – more important – they’re simply no longer up to date. H E L LO G O O D P I E realized that you no longer have to be ashamed of your culinary specialties outside of the UK and brings English pie to Berlin. The hearty pies have a crispy puff pastry crust that wows on the inside with various juicy fillings – very classic with beef ragout or vegetarian with broccoli and spinach. The pies continually change – with the seasons too. If pie alone doesn’t fill you up and you still crave that extra portion of traditional English fare, then try the mashed potatoes with peas as a side dish. H E L LO G O O D P I E | Falckensteinstraße 9, 10997 Berlin |www.hellogoodpie.de

M O M O S B E R L I N Known for its vegetarian dumplings, M O M O S B E R L I N just moved into a new larger space on Chausseestraße. The small shop simply wasn’t big enough for the restaurant’s growing fan base. Despite the move, M O M O S B E R L I N retained its successful concept: only using organic produce, not using any preservatives, and thus not only serving what are probably the yummiest but also healthiest dumplings in the city. M O M O S ’ sustainable, ecological concept doesn’t stop with the grocery shopping. The electricity is also green and the to-go packaging is biodegradable. That’s what indulgence with a clear conscience looks like. M O M O S B E R L I N | Chausseestraße 2, 10115 Berlin | Reservations: +49 160 2688177


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Berlin Guide |

S TO R E S

SOTO Photo: Andreas Murkudis by Thomas Meyer

Store

ANDREAS MURKUDIS Store

NO7 4

Store

S O T O Over the past few years, S O TO has emerged as a real Berlin institution for menswear. Many of the labels sold here today are well-known fashion brands that were hardly known when S O TO initially brought them to Berlin. The mixture of high-fashion labels such as Dries Van Noten, Maison Kitsuné and Acne plus fancy skaterwear attracts a lot of hip shoppers. For sneaker fans, a trip to the store is well worth their while. Besides various special editions of Nike, Puma, Reebok and adidas, there are also shoes from smaller, lesser known brands, including Saturdays, Our Legacy, Filling Pieces and Teva. S O TO S TO R E | Torstraße 72, 10119 Berlin | www.sotostore.com

A N D R E A S M U R K U D I S When entering the A N D R E A S M U R K U D I S concept store, you can’t help but touch and feel things. The treasures on display are simply very seductive in their way. The store’s eponymous owner has a simple explanation for the idea behind the intelligently compiled assortment of beautiful things: He needs to regard every item sold in his shop as something he personally would own. His personal taste seems to be very compatible, because despite his location in a rear courtyard on Potsdamer Straße that hardly gets any foot traffic, the store has become a type of pilgrimage site for customers searching for exclusivity. A N D R E A S M U R K U D I S | Potsdamer Straße 81e, 10785 Berlin | www.andreasmurkudis.com N O 7 4 The concept store, N O 74 , just re-opened and demonstrates that it isn’t an outdated fashion pioneer on Torstraße, but is still at the forefront when it comes to staging trends. A member of the adidas Group, the store continues to offer a modern purist interior design – one that now looks more colorful and more youthful. The store’s assortment includes the finest highlights the adidas empire has to offer: sneakers, fashion, and accessories from collaborations with Stella McCartney, Kanye West, Pharrell Williams, Rick Owens and Raf Simons. In addition, there are various special editions of the main brand – some even exclusive. N O 74 | Torstraße 74, 10119 Berlin | www.no74-berlin.com


Berlin Guide |

S TO R E S

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Store Photo: Type Hype by Ailine Liefeld

TYPE HYPE

VO O STOR E

T Y P E H Y P E This shop makes the hearts of graphic design fans beat faster, because the focus – as the name implies – is on typography. So if thinking about greeting cards with a letter design on them makes you think of kitschy, floral greeting cards from the stationery section of department stores like Karstadt, then you’ll learn something new here – rarely has the alphabet been so stylishly presented. A special highlight and the perfect gift: edible products with typography on the packaging. These include exotic delicacies such as Pomegranate Balsamic Cream or Lavender Blossom Honey. Our personal favorite? The wine-ABC set: a trio of “A” (Barbera d’Alba Superiore), “B” (Barbaresco Riserva) and “C” (Chardonnay ‘Langhe’). T Y P E H Y P E | Rosa-Luxemburg-Straße 9-13, 10178 Berlin | www.typehype.com

V O O S T O R E Oranienstraße in Kreuzberg is certainly a fine example of a place where different worlds meet within just a few meters. But it isn’t really a highfashion destination. With one exception: the V O O S TO R E . The concept store offers a curated selection of beautiful things that are unlike anything else. Whether it’s the precious candles by Astier de Villatte or the Marni shirt, various coffee-table books or Jil Sander sneakers – everything here offers exclusivity and quality to the max. If you’re on a budget and want to spend less than 5 euros, just order a cappuccino in the in-house cafe and bar. It’s also one of the best in the city. V O O S TO R E | Oranienstraße 24, 10999 Berlin | www.vooberlin.com


BERLIN EXHIBITIONS

Markenname

Mario Testino’s “undressed” is a site-specific installation comprising fashion and nude photos. It was conceived exclusively for the H E L M U T N E W TO N F O U N D AT I O N . The work analyses the boundaries between fashion, eroticism, anatomy and art, as well as a metaphorical undressing of Mario Testino that delves deeper into his archive and his working practice. 50 larger-thanlife images are affixed directly to the walls in three of the foundation’s exhibition halls, reaching into the corners of the room and up to the ceiling. This presentation form is unique to both Testino’s work as well as the exhibition history of the H E L M U T N E W TO N F O U N D AT I O N , filling the rooms with bodies and emotions to create an imposing human landscape.

MARIO TESTINO “UNDRESSED” H E L M U T N E W T O N F O U N D AT I O N JEBENSSTRASSE 2 10 6 2 3 B E R L I N T U E T I L L S U N | 11 A M – 7 P M

Mario Testino’s Undressed removes various layers. Coinciding with an exhibition conceived exclusively for the Helmut Newton Foundation in Berlin, this intimate series explores the notion of undressing in photography as much as it lays Testino’s archive bare, probing beyond the photographer’s established public image to reveal a deeper understanding of his practice and oeuvre. The 50 featured photographs center on the naked body, alternately exploring and pushing the traditions and boundaries between sex, gender identity, and fashion. Honoring the influence of Helmut Newton, the images become abstracted body landscapes, the protagonists appearing as mere form, a torso, even a statue. M A R I O T E S T I N O U N D R E S S E D by Matthias Harder, Manfred Spitzer, Carine Roitfeld |Softcover | 24.4 x 34.5 cm | 144 pages | ISBN 978-3-8365-6646-9 | Multilingual Edition: English, French, German | EUR 24.99 | TA S C H E N V E R L A G

Mario Testino VOGUE Italia, Paris, 2000 ©Mario Testino

Arts & Culture |

MARIO TESTINO “Undressed”

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BERLIN EXHIBITIONS

Uncompromising, willing to take risks and beyond the usual conventions – the photographer and filmmaker William Klein has remained true to his unmistakable methods for more than 60 years. From the day the American arrived in Paris in 1948, he sought to experiment and tested out a variety of artistic genres – painting, photography and film – always filled with great curiosity and vitality. He photographed people and fashion in the streets, dealt with current social issues and observed early on the influence of mass media and its impact on a consumer-oriented society. His style is direct, uses strong contrasts and blurred contours, and thus stands in direct contradiction to the technically perfect, aesthetically driven photography of the 1950s. At the same time, the “anti-photographer” developed a sense of the scope of influence that his artistic work allowed him. Both in his street photography as well as in his later films, Klein espoused the rights of African Americans and portrayed personalities such as Muhammad Ali, Little Richard and Eldridge Cleaver.

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WILLIAM KLEIN – Photographs & Films

Gun 1, Amsterdam Avenue, New York 1954, painted contact 2001 © William Klein

Arts & Culture |


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Arts & Culture |

BERLIN EXHIBITIONS

Sandra + Mirror, Times Square, New York 1962 © William Klein


Arts & Culture |

BERLIN EXHIBITIONS

Right: Smoke + Veil, Paris 1958 (Vogue) painted contact 2011 © William Klein Below: Cine Poster, Tokyo 1961 © William Klein

Even as a fashion photographer, Klein always worked on the edge of formal and conventional predetermined restrictions. The self-taught artist tested new imageries and turned the relationships of the photographic process upside down. For Klein, the medium of photography was an experimental space in which he felt free. Like paintings on canvas, he designed photosensitive surfaces made of photo paper for use as photograms. He captured the light with the camera or simultaneously photographed the beam of a flashlight in long exposures and a fashion image. The closing event of the exhibition is accompanied by the screening of the William Klein film “ W H O A R E YO U , P O L LY M A G G O O ? ” 1966 | 35 mm | 105 min | A R T E | Thursday, July 7, 2017 at 7:30 pm

WILLIAM KLEIN – PHOTOGR APHS & FI LMS T I L L J U LY 7, 2 0 17 C/O BERLIN AMERIK A HAUS H A R D E N B E R G S T R AS S E 22–24 10 6 2 3 B E R L I N ADMISSION: EXHIBITION I N C L . S C R E E N I N G E U R 10 / R E D U C E D E U R 6

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OP ED |

TH E LAST WOR D

Does everything have to be

?

digital

Unlike most other industries, the fashion industry has the opportunity to constantly reinvent itself – and it has to. With every new season, people in the fashion industry have to readjust their sales mix strategy. New trends, new brands, customers’ changing needs, economic conditions and what the competition is up to – all this has to be taken into account when it comes to calibrating product lines, so they align with the sales market. Trade shows have always played an important part in such deliberations – they serve as a communication platform and as trendsetters for the industry. In principle, this has not changed over the decades, even if the fashion trade has shed its skin several times over the years and completely changed its face.

In recent years, vertical chain stores have replaced owner-managed multilabel retail stores as the industry’s dominant business model. Zara & Co. is able to bring trends faster and more cost-effectively to the POS – also because they avoid doing wholesale and everything related to it. Instead, they manage the preliminary stages directly from the POS. Multilabel retailers have learned to live with this type of competition, countering the centrally controlled systems with more individualized product-lines, attractive brands, and a more personalized customer approach. In the end, they have to deal with competitors that usually do a great job when it comes to the main selling point – which is price/performance. But when it comes to other parameters – such as product range, presentation, customer advising and service, etc. – these competitors often perform no better, or even worse.

With digitalization, the next revolution has started. The internet ushers in a new type of competition, one that uses tools that location-based players don’t have or that they first have to learn, and because of this they are often helpless vis-à-vis their online competitors. This is especially true since online retail is superior to brick-and-mortar retail in many ways: Nowhere else is there so much to choose from, are prices so low and is shopping as convenient as online. The drop in shopping frequency, recorded by retailers all over the world, is definitely not related to the weather. So, will the fashion industry be possible only in its digital form in the future? Definitely not. The fashion market is much too lively, creative and dynamic for that. From the retailers’ point of view, it’s about taking advantage of the opportunities offered by digitalization. For every retailer, this has a different meaning. To date, the omnichannel concept may as yet have failed to provide any proof of a profitable alternative. More channels at first translate into more complexity and higher costs. That doesn’t mean the idea is fundamentally wrong. In the retail trade of the future, if it’s about gaining access to customers, then brick-and-mortar retailers with their existing customer relationships are definitely not in a bad starting position. Second, it is about developing new selling points for one’s target groups – selling points that make comparisons impossible. For example, by creating cross-category product lines by not confining oneself to thinking about textiles, but by opening up and thinking from the customer’s

Jürgen Müller is the author of Profashionals which, with over 8,000 subscribers, is the leading fashion business blog for Germanspeaking countries. Müller worked for “ T E X T I LW I R T S C H A F T ” for over 20 years, lastly as the editor-in-chief. Today, with his HR consulting firm S U I T S ., he fills top positions in the fashion and lifestyle business.

perspective. For example, retailers could offer personalized or customized products; develop new services that are customized to create added value for the customer, or offer creative ideas and experiences that go beyond the sale of goods. Retailers need to offer a social shopping experience to counter the digital availability of goods – this strategy is meanwhile regarded as commonplace. Events, culinary experiences – these are the kinds of interactive benefits that need to play a much greater role in the future. But if shopping keeps becoming more of a leisure activity, then stores need to be open when customers have free time. The store-closing law in Germany needs to stop preventing shops from being able to do this. And last but not least, retailers might develop a strategy that consists of sharpening their fashion profile. For a fashion retailer that’s never wrong. To be faster and set trends will surely always be a recipe for success in the future. Berlin is providing the input for this.


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Panorama Berlin | Spring/Summer 2018  
Panorama Berlin | Spring/Summer 2018