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Buy Orange. Build Orange. Give Orange. Grow Orange.

ORANGE PULSE Chamber Members Band Together For The Homeless

33 Ways to WOW Your Customers By Regina Clark

Today’s consumers are demanding and have lots of choices. They don’t have to do business with you; they can go to your competitor any time they want. They can also ruin your reputation with the click of a mouse. Years ago, disgruntled customers told their friends and family members about a bad customer experience. Today, disgruntled customers can take out their smart phone and ruin your reputation by posting damaging information and videos in real time. When you exceed your customer’s expectations you WOW them and build loyalty. Building customer loyalty takes time and makes good business sense. Building a relationship is very different than processing a transaction. Here are a few tips for building loyalty: 1. Smile, it makes you look like you are enjoying dealing with your customer. 2. Introduce yourself to your customer and tell him that you are there to assist; address your customer by name. Continued on page 11

NETWORK IT There’s no slowing down during the summer for the Orange County Chamber of Commerce or the business community. See page 19 for info about all the great events planned over the next few months.

MAKING IT IN O.C. Award-winning Matt Dorcas of Dorcas Consulting knows how to use media and marketing to create successful promotional campaigns. Read all about this company and other great Chamber members on pages 12 and 13.

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BUSINESS INSIDER Women in Business Chamber-Style 3 SUNY Orange Selects New President


Chamber’s Advocacy Efforts Pay Off


SUNY Orange Professor Doubles as Eco. Dev. Guru


GROW /EXPAND Making it in OC Awards & Recognition Notable People New Chamber Members

12 14 14 16

TREND/ INNOVATE The ‘Mobocalypse’ Is Already Here


INORANGE Events Calendar Committee Meetings

19 19

Business Watch is now on

Facebook & Twitter


Newburgh, NY 12550


PRSRT STD U.S. Postage

Linda Muller

President & CEO, Greater Hudson Valley Family Health Center

Deborah Patterson

Economic Development Director, Orange & Rockland Utilities

OFF ICE RS Tom Sullivan | Chairman of the Board

President/Owner, Smith, Seaman & Quackenbush, Inc., Funeral Homes

Ralph Martucci | Chair-Elect

Director of Business Development, M&R Energy Resources Corp.

Mike Turturro | First Vice Chairman

Partner, Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs

Josh Sommers | Second Vice Chairman

President, Focus Media, Inc.

Greg Schloemer

President, DocuWare

Jean Sexton

Branch Manager, Hudson Valley Federal Credit Union

Antonio Vinciguerra Vice President, TD Bank

Scott Wohl

Executive Officer, Hudson Valley Builders & Remodelers Assoc.

Dr. Kristine M. Young President, SUNY Orange

Charlie Milich | Treasurer/Immediate Past Chairman

CHAMBER COUNSEL Glen L. Heller Drake, Loeb, PLLC, Attorneys at Law

William Sivillo | At Large


President, Captain’s Club Cruises & Tours

Dr. Arthur C. Anthonisen

Sharon B. Warantz | At Large

Thomas C. DeBenedictus

Maj. Kathleen Sileno | Secretary Chief of Staff, 105th Airlift Wing

President, The RAL Supply Group, Inc.

President, Jellybean Promotions

John J. McDermott, III, | To Rest Is To Rust Member

F. Edward Devitt Katharine Fitzgerald

President, 17K Property Group

Thomas F. Gibney

Lynn Allen Cione | President

Patricia Gilchrest

Orange County Chamber of Commerce

Stewart P. Glenn


Robert Heiferman

CEO, The Ruby Group

Donna Johnson-Klonsky

Bob Brisman

Woody Levitan

Owner, West Point Tours

Louis Heimbach

Anthony Martine

Renee Bulla

Vice President, Client Services Momentum Advertising and Design

Carole S. McDermott Marsh H. Merrill

Tony Costa

Ralph L. Mills

Chairman, Empire State Bank

Dr. Kunwar Nagpal

Bob DeFelice

Peter Polhamus

General Manager, Fox Radio

Dreena Pross

Frank Giordano, III

Partner, Judelson, Giordano & Siegel, CPA, PC

Milton Ritter

Lisa Gubernick

Robert W. Scherreik

Business Banking Team Leader, M&T Bank

A. Alan Seidman

Edison Guzman

James P. Smith, Jr.

President, A&E Advertising and Web Design

Paul Halayko

President, Newburgh Brewing Company

William F. Vacca Jill M. Varricchio

Ed Harrison

General Manager, Stewart International Airport

Johann Huleatt

Outreach Director, Community Products, LLC

Dr. Michelle Koury

Chief Operating Officer, Crystal Run Healthcare

Eric Maldonado

Partner,Verizon Wireless Zone

Marcel Martino President, Inspire

Melissa McCoy

Chief Advancement Officer, Abilities First, Inc.

Joann Menendez

Vice President of Marketing Walden Savings Bank


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Women in Business, Chamber-Style T he O range C ounty C hamber B oard of D irectors has been fortunate over the years to be chaired by these e x traordinary businesswomen :

DONNA CORNELL 1983-84 “Regardless of whether you shatter the glass ceiling or merely make a dent or scratch in it, there are sacrifices a woman has to make on a daily basis in order to achieve success. The rewards can be as significant as being able to give your children college educations without debt … or knowing that you helped pave the way for other women in your community. I was bold, daring and fortunately too foolish to appreciate the ramifications of what I was attempting. I achieved success beyond my dreams….but only recently realized it.” Donna Cornell, Founder and CEO of Cornell Group of Companies. Currently Chairman of the Board of Elant, Inc.





“As a woman business owner, celebrating 15 years in September 2015, I’ve discovered that a woman’s perception of herself and understanding the possibilities that exist for her ultimately shape her experiences and outcomes. It’s been very rewarding for me to be able to coach and provide consulting services that help Mompreneurs develop successful business models that complement their lifestyles and goals.”

“My experience working with so many businesses was exciting and rewarding. Balancing my days in the many roles I filled as a wife, mother, employee, boss, business advocate and civic responsibilities was definitely challenging. I loved every role!”

Donna Johnson-Klonsky Founder and President of DJ Consulting Services

VALERIE STAHL 1994 Formerly with Orange County Trust Company, Valerie Stahl chaired the Orange County Chamber Board prior to the two chambers in Orange County consolidating in 1997.



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JILL VARRICCHIO 2001-2002 “I’ve found that my curiosity across business, economic development, civic and nonprofit worlds has been very rewarding. I’ve served on many different types of boards that have allowed me to use and apply my education and training in group work, counseling and psychology. I’ve always been motivated to network, going back to before the internet and ease of today’s connectivity. Oneon-one communication will never go out of style, and it’s something we all need to master.” Jill Varricchio, Owner, Concept Promotions/ D&D Mailing Services

CHAMBER STAFF Lynn Allen Cione, President Adrianna Andrade, Director of Finance Andrea Baer, Director of Events Cheryl Cohen Director of Membership Investment Ellen Daley, Vice President, Communications Gail Edmonds, Membership Investment Representative Valerie Gross Membership Services Coordinator Wendy Melick Director of Information Technology Joe Orlando Membership Investment Representative Arlean Veve Executive Administrative Assistant

Publication of the Orange County Chamber of Commerce © Copyright 2013

The Orange County Chamber Business Watch is not responsible for typographical errors, mistakes or misprints. All advertising, including photographs are the property of Niki Jones Agency, Inc and not that of the advertiser. The advertiser has purchased rights of reproduction in the Orange County Chamber Business Watch and does not have the right to reproduce ads in any other place or publication without written permission from the publisher. The Orange County Chamber Business Watch reserves the rights to exercise its discretion in the selection of advertisement.

Publisher Niki Jones Agency, Inc. 845.856.1266 • 39 Front Street • Port Jervis, New York 12771 Editor Ellen Daley 845.457.9700 • 30 Scott’s Corners Drive Montgomery, NY 12549 Advertising Sales 845.754.2356 39 Front Street Port Jervis, New York 12771 OCCC Logo Design AJ Ross Creative Media

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BUSINESS INSIDER SUNY Orange Selects New President Dr. Kristine M. Young, former Vice President for Academic Services at Parkland College in Champaign, IL, has been selected as the new

President of SUNY Orange. Dr. Young succeeds Dr. Bill Richards, who led the college for 12 years and is retiring this summer. Dr. Young will assume the presidency on June 8. Helen Ullrich, Chair of SUNY Orange Board of Trustees, said “We were extremely impressed with Dr. Young’s accomplishments over a 17-year period at Parkland College, as well as her commitment to the mission of community colleges and the students we serve.” She added, “The enthusiasm she displayed throughout the search process was contagious, and the Board looks forward to working with her.” Although Dr. Young has spent the past 17 years at Parkland College, she is no stranger to the northeast, having been born in Scranton, PA and raised in Moscow, PA. She earned her bachelor’s degree in chemistry from


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D r . Kr i s t i n e M . Young

Muhlenberg College in Allentown, PA in 1996 and her master’s degree in chemistry from the University of North Carolina at Chapel Hill in 1998. Through the Community College Executive Leadership Program, Dr. Young completed her doctorate in education from the University of Illinois UrbanaChampaign in 2007.

Or a n g e P u l s e Chamber Members Band Together For The Homeless In November 2008, the body of local homeless man Brian Hoover, 39, was found in Town of Wallkill, in the woods behind Hannaford Supermarket. Investigators determined he had died of exposure. His death came three weeks before the scheduled opening of the Warming Station, an overnight shelter in Middletown for people with no other place to sleep. Hoover became not only another victim of the Great Recession, but a rallying point for the Greater Middletown Interfaith Council, the organization that operates the Warming Station and to which Orange Chamber members First Baptist Church and Temple Sinai belong.

By Ethan Weber Ethan Weber is a graduate of SUNY Orange and Bucknell University, with a bachelor’s degree in creative writing. He is currently a free-lance writer.

“That really motivated us to prevent that from happening again,” said Rabbi Joel Schwab of Temple Sinai and Chair of the Warming Station Initiative. “People who are homeless are just like everyone else,” he continued. “The difference is they don’t have a place to stay at night.”

Another Chamber member, SUNY Orange, has joined the fight against homelessness in Middletown by hosting Band Together, an afternoon of live music including blues, rock, country, and reggae and featuring Rachel Berkman and Generations, as well as Jeremy Torres. All proceeds from ticket sales will go to the Interfaith Council, allowing the group to continue running the shelter. Orange County residents understand that SUNY Orange is more than a college. It is a resource for a diverse community. “Orange County is an amazing microcosm of America as a whole,” said President Bill Richards of SUNY Orange. “The entire spectrum, right down to the poorest of the poor, are right here in Orange County.” SUNY Orange, itself, is a microcosm, with a student body representing multiple ethnicities, nationalities and creeds. The college’s Department of Global Studies organizes year-long “global initiatives” focusing on topics “of global importance.” Discussions of culture and religion are part of those initiatives. For the college, working with the Interfaith Council seems natural. “Our role as educators is to make sure we’re doing what the community expects of us,” said Richards. “[The college] is a neutral ground, and we’re here only to educate.” The Interfaith Council sees an advantage in having an academic institution as a partner in Band Together. Rabbi Schwab views millennials as being accustomed to interfaith dialogue. However, that same tolerance tends to lessen their involvement with interfaith groups. Diverse social circles, observance of various holidays and the accessibility of ethnic food and music can create a sense that there is no more work to be done. Schwab hopes SUNY Orange’s involvement will show its students that charity is also a major component of interfaith work. “That’s something we all have in common as faith groups,” he said, citing Isaiah 58 and Matthew 25. Band Together is about charity, but at its core is music – something else all faiths share. “Music is like good literature,” Richards said. “It’s a common thing to the human species. It brings people together regardless of background.” Schwab sees music as a tool for both worship and goodwill. “What religious communities do as part of their prayer life – music – can be utilized to support what religious communities do as a central part of their value system – the ministry to those who need help.” Band Together will be held on the Alumni Green of SUNY Orange’s Middletown campus Sunday, June 7 from 2:00-5:00 p.m.

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Chamber’s Advocacy Efforts Pay Off

G old Partners Access: Supports for Living Advance Testing Company, Inc. Community Products, LLC DocuWare Hudson Valley Federal Credit Union Judelson, Giordano & Siegel, CPA, PC Orange & Rockland Utilities, Inc. Orange Regional Medical Center Stewart Airport/The PANYNJ PRESIDENT’S CIRCLE AJ Ross Creative Media Bonura Hospitality Group Hudson Valley Sales Training, LLC Niki Jones Agency, Inc. M edia Partners

Joining Chamber President Lynn Allen Cione (right) at the press conference to announce the $3 million grant to repair Route 207 in Goshen are (from left): County Legislator Shannon Wong, Village of Goshen Mayor Kyle Roddey, Town of Goshen Supervisor Douglas Bloomfield and Assemblyman James Skoufis.

Two years ago when she was Executive Director of the Goshen Chamber of Commerce, Lynn Cione reached out to NYS Assemblyman James Skoufis about much-needed repairs to Route 207 in the Village of Goshen. Since that time, as a result of their continuing efforts and those of Goshen Mayor Kyle Roddey working with the Department of Transportation, $3 million has finally been secured in this year’s budget to fix two and a half miles of 207.

Said Skoufis: “The pitted and potholed condition of 207 is not only dangerous for residents, but it impedes existing and potential

Orange Chamber President Cione was invited to join Assemblyman Skoufis at a May press conference to announce the grant. “This is larger than Goshen,” said Cione. “This is so important for the entire county, and I applaud Assemblyman Skoufis for his tireless work on our behalf.”

Fox Radio Group MidHudsonNews.Com Neversink Media Group Radio Woodstock Thunder 102 Town Square Media Watermark Communications WTBQ Radio


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business. Restoring Route 207 will improve public safety and provided much-needed support for the Goshen economy.”

SUNY Orange Professor Doubles as Economic Development Guru Dr. Vincent Odock is a renowned Professor of Economics at SUNY Orange with over 20 years of experience in the fields of business, economics and Statistics. He is also a published author of numerous economic articles and textbooks, as well as owner of Kadock Consulting Services, LLC which is the only economic and statistical consulting firm in Orange County. Since starting the firm in 2014, Dr. Odock has been providing economic and statistical analysis for local businesses including SUNY Orange.

Valley. The studies revealed that the economic impact of the college’s direct expenditures of approximately $144 million on the local economy will have a multiplier impact of $302 million in Orange County and the Hudson Valley region. “The return on investment doubled,” said Dr. Odock, and included $8.93 million in estimated expenditures of SUNY Orange graduates. Former SUNY Orange President Dr. Bill Richards said, “I used the studies and their data extensively in successful justifications for local and state funding.” 

Dr. Odock has developed two comprehensive studies on the economic impact of SUNY Orange on Orange County and the Hudson

“The ripple effects of spending within the county are maximal,” he explained. “This study shows the college’s diverse and robust contribution to the local economy.” Dr. Odock was instrumental in organizing and presenting an economic and statistical package at the first Economic Summit in Orange County. Dr. Odock is a member of the American Economic Association. He served on the Board of Cornell University Cooperative Extension for about seven years,

Health Insurance Note from Orange Benef its Partners By Alice Hlidkova

and conducted an economic analysis of the organization’s budget that illustrated the benefits of public and private funding on the local economy. Kadock Consulting Services is in the process of collaborating with economic consulting firms in other counties to explore strategic opportunities in the government and private sectors.  “It is important we retain talent and grow existing and new businesses,” said Dr. Odock. “Money circulates here. For every dollar you spend, the return on investment doubles.”

Now is the time to start thinking about changing your health insurance plan. Open enrollment is currently being offered for the Chamber’s health insurance program. Open enrollment is the opportunity for SMALL GROUPS (must have 2 or more full time employees to be eligible) to enroll, change your current health insurance program or add employees. Take this opportunity to let OBP review your current coverage, to see if it is still the best fit for you and your employees. For more information, plan options, rates and/or applications, contact Christine Florio at 725-7390 or before June 10, 2015. Note that these programs under Open Enrollment will be for a July 1, 2015 effective date.

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33 Ways to WOW Your Customers continued from page 1

3. Keep track of your customer’s purchases, services, likes and dislikes. 4. Give your customer something without expecting anything in return. A complimentary appetizer if you are in the restaurant business, a complimentary car wash if you are a car dealer, etc. Be creative!

11. Compliment your customers. It’s so easy to give someone a compliment and doing so just might make their day.

17. Have inventory available. Customers hate to wait.

12. Send a hand-written note card thanking your customers for their loyalty.

19. Go out of your way for your customers. Can you go to your customer’s house or extend your hours for your customer?

13. Be professional. Dress and speak professionally at all times.

5. Be kind and polite.

14. Be present. When speaking to your customers, give them your undivided attention.

6. Say hello and good bye. 7. Thank your customers for their loyalty.

15. Anticipate your customers’ needs. Certified Public Accountants get in touch with their customers months before the April 15 tax deadline.

8. Create a clean, welcoming environment. 9. Pay attention to details. When a customer purchases an item from a luxury retailer, the item is packaged beautifully.

16. If you are in the retail business, walk your customer to the merchandise instead of saying “It’s in Aisle 24.”

10. Follow up with your customers.

18. Make every purchase easy and convenient for your customers.

20. Pay attention to your customer’s family; remember their names and important events. 21. Become a conversationalist and know when to chat and when to listen. The one who speaks the most learns the least. 22. Offer exceptional products and services. 23. Be competent. Your customers will have questions; be prepared to answer them. 24. Apologize when you make a mistake.

Make your direct mail interactive

25. Be honest, genuine and sincere. No one likes to do business with a phony.

Get Higher Response Rates

26. Share coveted information with your customers. For example, if your customer wants to purchase an item that is going on sale the next week, tell him about the upcoming sale.

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27. Have great, smart processes and continually improve your processes. 28. Eliminate broken processes. If something doesn’t work, fix it. You will know when a process is broken because your customers will complain. 29. Provide simple invoices that are easy to understand.

R EGINA C LA R K Regina Clark, CSP is a business owner, international speaker, author and founder of Creative Performance Solutions, LLC a management development consulting firm in Goshen. Her newest book is WOW Your Customers or Somebody Else Will. Regina coaches business executives on how to be more effective communicators. She delivers programs on leadership, communication, process improvement and improving customer service. For more information, call 845-294-7089 or email

You need to teach employees how to WOW. Disney does a really good job at developing their cast members and teaching them how to exceed customer expectations. You will never, ever see Snow White taking a cigarette break or checking her smart phone when she is working. 32. Create a WOW culture. Take care of your employees. Disgruntled employees will not WOW your customers. When you hire great people and create a motivating work environment, those employees will build relationships with your customers. 33. Be proud of your organization. Create a compelling brand that attracts customers. Whole Foods has done a really good job of branding themselves as “America’s Healthiest Grocery Store” and consumers want to go there.

30. Have a great team. If a hair stylist is great but the receptionist is a grouch, the customer won’t be WOWed. 31. Train your employees. An inexperienced, unskilled employee will not WOW your customers and it’s not their fault.

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Making it in OC H U D S O N VA L L E Y S H R E D , H u d s o n Va l l e y HV Shred, Inc. and Metroshred Document Destruction recently merged. Since it captures the essence of their hometown focus, the company will be servicing all clients under the HV Shred name. 845-705-7279 / judith@hvshred.comm EISENHOWER LE ADERSHIP CENTER , Highland Falls Leadership development at historic West Point. All classes are taught by former West Point graduates/faculty who have

succeeded in business and the military. Teaches military leadership principles and their applicability to business. Enhances personnel and leadership effectiveness by means of adaptable and innovative thinking. 845-446-2101 / BBG&G ADVE RTI S ING , INC ., Campbell Hall & Poughkeepsie BBG&G Advertising is sharing its proprietary marketing expertise on its newly redesigned website with a new “Get Smart” resource for small companies and individuals to improve their businesses. The first Get Smart white paper is “Guidelines to an Effective Marketing Plan.” 845-615-9084 / MIDDLETOWN MEDICAL , Middletown Same day and evening cardiology appointments are now available at Middletown Medical’s main Middletown location (111 Maltese Drive) with the addition of Dr. Nisha Pillai to the staff. Middletown Medical is also offering Low Dose CT Scan Lung Cancer Screenings. Has also launched a new mobile website. 845-342-4774 & 845-372-6679


T I M E WA R N E R C A B L E BUSINESS CLASS, Middletown “Solve” is Time Warner Cable’s quarterly magazine for business leaders and executives. Click to read the current issue. 845-695-7105 / SERVPRO, Middletown Now offering the “Ready Plan,” a free emergency preparedness tool for business owners, property managers, risk managers and facilities managers. Clients’ Emergency Ready Profiles will contain facilities-critical information to help speed up response time. 845-342-3333 / D O R C A S C O N S U LT I N G , L . L . C . , Roscoe With 22+ years in media and marketing, Matt Dorcas knows what a talented specialist looks like. He makes sure everyone is speaking the same language. Understands research and has created international award-winning content. 845-430-5277 /

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H U D S O N H E R I TA G E F E D E R A L CREDIT UNION, Middletown Flagship location at 2 Corwin Court, Newburgh, has re-opened with: 24-hour ATM; drive-up teller window; coin machine; Internet stations where staff can show members how to access their accounts; coffee bar. HHFCU is celebrating its 75th anniversary. 845- 561-5607 F I N K E L S T E I N & PA R T N E R S , L L P, N e w b u r g h & K i n g s t o n Recently moved from a previous location in Kingston to historic mid-town Kingston at 572 Broadway. The firm’s new office building was recently renovated both inside and out and the exterior was restored to reflect the building’s 1800s roots. Sixteen F&P employees will work in the Kingston location. 800-529-2676 (Lawampm) K E L L E R W I L L I A M S R E A LT Y H U D S O N VA L L E Y U N I T E D , Middletown & Rock Hill Keller Williams is launching a commercial sales division. It will include: office buildings, industrial/warehouse, retail, restaurant, multi-family, land and other miscellaneous services for business owners and investors. 845-610-6080 / ROCKLAND ECONOMIC DEVELOPMENT C O R P O R AT I O N , P e a r l R i v e r REDC’s role is to coordinate the operations of economic development programs and

services for businesses in Rockland County. It also houses the Procurement Technical Assistant Center program for Rockland, Orange and Westchester counties. It has launched a new website. 845-735-7040 / / V I R I D I A N E N E R GY/C L E A N E N E R GY S O L U T I O N S , Newburgh Choose a clean energy provider, a renewable and sustainable source for home or business. Viridian “greens the grid” by reducing carbon emissions caused by fossil fuels. Their “7 Continents in 7 Years” global initiative plants trees in the Amazon, brings solar power and clean water to Ghana and Indonesia, and more It’s “Power with a Purpose.” 845-234-2263 / ORANGE REGIONAL MEDICAL CENTER, Middletown ORMC’s stroke care team now calls a Pre Hospital Code Neuro when notified by area Emergency Medical Services

of a potential stroke patient. This is a well-established and highly integrated procedure that links the hospital with local first responders for fast, seamless action, diagnosis and treatment of stroke. 845-333-1000 / ORANGE COUNT Y LAND T R U S T, S u g a r L o a f The Warwick Conservancy, an all-volunteer conservation organization, recently announced plans to dissolve and transfer its responsibilities and commitments to the Orange County Land Trust. 845-469-0951, ext. 14 /

SUNY ORANGE , Middletown & Newburgh Now offers a New Media academic degree program for students interested in television production, film production, audio production, screenwriting, news broadcasting and media development. Courses can be taken in person or online. 845-341-4030 / comm/newmedia/index.shtml.

Recently held its Annual Members Meeting, where three new Board members were elected and the slate of officers for 2015-16 was announced. HVFCU serves more than 296,000 members through branches in Orange, Dutchess, Ulster and Putnam counties. 845-463-3011 /




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Call today to find out what All-Access Business Banking means to your business!

Do you consider yourself a candidate to join the OCBA? Visit to apply today.

New York International Plaza at Stewart Airport 4 Crotty Lane, Suite 100 New Windsor, NY 12553 845-220-2208

• A dedicated Account Transition Team for Your Business

Robert E. Ambrose Vice President 845.457.7700 x360 Cell: 845.220.8387

William F. Vacca Vice President 845.457.7700 x367 Cell: 845.661.2524

Greg Roe Asst. Vice President 845.457.7700 x362 Cell: 845.522.0561

Michael J. Weimer Commercial Lender 845.457.7700 x364

One of only 20 designated by Empire State Development Corp.

Innovating for the Future


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NOTABLE PEOPLE Anne Carson Daly & Ilona McGuiness 845-561-0800

Awards recognition

Dr. Anne Carson Daley was recently inaugurated as the sixth President of Mount Saint Mary College. Dr. Daly was formerly Vice President for Academic Affairs and Dean of the Faculty at Belmont Abbey College in North Carolina. Dr. Ilona McGuiness has been named the new Vice President of Academic Affairs at MSMC. She comes to the Mount from Loyola University Maryland.

More than $190,000 in scholarships is available through the Community Foundation of Orange and Sullivan. The Community Foundation recently established its 200th charitable fund, the Orange County Arts Council Endowment Fund. The Community Foundation has received accreditation with the nation’s highest standard for philanthropic excellence, the National Standards for U.S. Community Foundation, which establishes legal, ethical, effective practices for community foundations. Find out more at or 845-769-9393.

Tanja McKerrell 845-482-4000

Orange Regional Medical Center has exceeded national guidelines requiring the treatment of heart attack patients with angioplasty in 90 minutes or less. The American College of Cardiology and the American Heart Association have developed national hospital guidelines calling for less than 90 minutes. In 2014, Orange Regional met this requirement with 100% compliance.

Tanja McKerrell has been appointed Senior Loan Officer at Jeff Bank. She is responsible for oversight of Jeff Bank’s Loan Origination and Loan Servicing Departments. Raymond Rodriguez & Shannon Morris 845- 565-1162

At Independent Living, Inc., Raymond Rodriguez has been named Regional Director of Peer Services and Shannon Morris is the new Director of Quality and Compliance. Rodriguez has been with IIL since 2012 and Morris since 2006. Michael Turturro 845-567-9000 A Partner with Vanacore, DeBenedictus, DiGovanni & Weddell, Michael Turturro is a 2015 inductee of the Leadership Orange Hall of Fame. He has been with VDDW since 1996.

Ulster Savings Charitable Foundation has awarded grants to a number of local organizations including the Neighborhood Economic & Cultural Activities Program and the Kingston Library in support of their 2015 Teen Summer Reading Program. BG&G Advertising, Inc. has been recognized for advertising excellence for its work with two clients in the travel and hospitality industry, Dutchess Tourism and The Garrison, with two medals at the 12th Annual Service Industry Advertising Awards.

Financial services firm Edward Jones was named the highest-ranking financial-services firm on Forbes Magazine’s “America’s Best Employers 2015” list. In its first-ever ranking of best employers, Forbes rated Edward Jones the highest-ranking financial-services firm out of the list of 500 companies spanning 27 industries in the magazine’s “America’s Best Employers 2015” edition Mount Saint Mary College’s sixth annual Relay for Life in March earned $34,900 for the American Cancer Society, thanks to the efforts of students, faculty, staff and volunteers from the community. Friends and supporters of Safe Homes of Orange County gathered at Painter’s Restaurant, Cornwall-on-Hudson, recently for the 21st Annual Love Gently Dinner and raised $7,160 for the agency’s comprehensive services for survivors of domestic violence. Middletown Medical, the Hudson Valley’s premier provider of healthcare services, announces that its Chester Urgent Care Center in the ShopRite Plaza (78 Brookside Avenue, Suite 143) has earned certification for excellence from the Urgent Care Association of America. The Orange County Land Trust has been awarded $65,000 in grants from the New York State Conservation Partnership Program, a joint program of the Land Trust Alliance and Department of Environmental Conservation (DEC) to help protect farmland, conserve natural resources, boost outdoor recreation and tourism and advance economic development. As part of their Holiday Match grant program, Stewart’s Shops has awarded a grant to the Land Trust. In its 28th year, Stewart’s grant program has raised over $20 million dollars for charities and non-profit organizations that benefit children in local communities. Local animal rescue and sanctuary Pets Alive has been awarded an $80,000 donation from Sidewalk Angels Foundation, a New York-based, not-for-profit organization founded in 2003 by Grammy Award winning artist Rob Thomas and his wife Marisol. The donation is in support of Pets Alive’s mission to rescue, rehabilitate and re-home animals in need. The recent Dream Catchers benefit for Orange AHRC raised more than $35,000 for the organization. More info at Empire State Bank recently selected Safe Harbors of the Hudson as the recipient of a $500 grant in support of the organization’s Community Art Space, a program that provides quality, in-demand creating space for artists living in the Cornerstone Residence and the Newburgh community.



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Catholic Charities Community Services of Orange County raised more than $120,000 at the organization’s recent 9th annual Celebration of Charity awards dinner at Anthony’s Pier 9 in New Windsor. Also, Catholic Charities teamed up with ShopRite Supermarkets to support the Archdiocesan-wide Feeding Our Neighbors campaign this year. The campaign, which raised the equivalent of nearly 1.3 million meals, was supported in large part by the $93,000 in cash donations and more than 17,000 pounds of food collected at ShopRite locations across the Hudson Valley. Info: St. Luke’s Cornwall Hospital has achieved the Healthgrades 2015 Patient Safety Excellence Award™, a designation that honors hospital performance in the prevention of 13 serious, potentially preventable complications during hospital stays. The distinction makes SLCH the only hospital in New York State to receive this award for five consecutive years. RE/MAX Benchmark Realty Group agents and staff sponsored a Guardian, Daniel Clarino, Broker/Owner, and in addition made a donation to the Hudson Valley Honor Flight toward the overall cost for the recent Mission #7 Honor Flight which included veterans from World War II, the Korean War and the Vietnam War. Literacy Connections of the Hudson Valley’s successful Book Buddies program was able to expand its reach this spring to the Newburgh Enlarged City School District thanks to a gift from Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs, through the United Way of the Dutchess-Orange Region. Cornell Cooperative Extension Orange County will mark its 100th year with a Centennial Celebration on July 25 at the Education Center and 4-H Park, 300 Finchville Turnpike, Otisville. Details are available at 845-344-1234 or KeyBank N.A. will donate $2,500 to support of the expansion of the Kraft Mobile Food Pantry in Westchester County. Jeffersonville Bancorp, the one-bank holding company for Jeff Bank, recently held its Annual Shareholders meeting, where a 12% increase in net income over the previous year was announced.

NOTABLE PEOPLE Deborah Vermilyea & Robert Malacoff 845- 333-1000 Orange Regional Medical Center’s Rowley Family Birthing Center recently announced that RN Deborah Vermilyea has been promoted to Manager of Lactation Services. Dr. Robert F. Malacoff has joined Orange Regional Medical Group as a Board-certified Cardiologist and Electrophysiologist, treating patients at both Orange Regional Medical Group and Catskill Regional Medical Group. Rosa Hoag & Cheri Krusen 845- 454-5511

MHV Business Services

Business Credit and Debit cards



Night Deposit


Richard Heese 845-594-8338


Interest bearing Ultra Checking Identification

We understand your business needs.



mhv connect


CU@Work employee benefits Identification

Rosa Hoag will be joining the Riverside Division of Salisbury Bank and Trust Company where she will be managing the Fishkill and Red Oaks Mill offices. Cheri Krusen has joined the bank as Assistant Vice President, Branch Manager at the Newburgh Branch.

Business Loans and Lines of Credit

Additional Products: Commercial Loans Business Lines of Credit Payroll Management Merchant Processing

mhv 845.336.4444 | connect

Richard Heese has joined Ulster Savings Bank as a Mortgage Specialist at the bank’s 180 Schwenk Drive, Kingston headquarters. George Schaberg 845-469-0951

George R. Schaberg has joined the Orange County Land Trust as Director of Conservation and Stewardship. He is former Conservation Practitioner with the Nature Conservancy of New Jersey.

Federally Insured by NCUA

mhvn t con ec

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NOTABLE PEOPLE Irmingard Klebe 845-561-2131 Sunrise Broadcasting radio owner Irmingard Klebe, past President of the French-American Aid for Children, recently received the nomination of“Chevalier” (Knight) in the order of the “Legion of Honor”through the French government at a ceremony at the Consulate General of France. The Legion of Honor is a national order of France and the Chevalier designation is the highest membership class in the Legion. Beth Lawrence-Lallis & Anton Rohrmeier 845-463-3011 Beth A. Lawrence-Lallis has been named Business Services Loan Officer at Hudson Valley Federal Credit Union. Anton Rohrmeier has been promoted to HVFCU’s Executive Vice President and Chief Operations Officer. Kelly Vail, Alyssa Maroney & Lisa Rollo 845- 615-9084 BBG&G Advertising, Inc. has added three new employees to its team who will provide graphic design expertise and administrative support to clients. Kelly Vail and Alyssa Maroney are graphic designers and Lisa Rollo is Administrative Assistant and Bookkeeper. Middletown Medical 845-342-4774

Middletown Medical’s Employee Recognition Program has honored the following for excellence: Krista Martin, gynecology; Janice Mondesir, primary care; Eric Scarano, radiology; and Daniel Ware, reception.



WELCOME NEW CHAMBER MEMBERS A dvanced D ental (845) 569-2000 Vails Gate, NY

F oto C ache , I nc . (845) 863-4309 Goshen, NY

A nytime F itness of M iddletown N Y, L . L . C . (845) 895-1055 New Windsor, NY

G 3 S port, L . L . C . (845) 629-1545 Harriman, NY

B last R ealty (845) 283-3191 Paramus, NJ BY K U SA (845) 610-2406, Chester, NY C amp R edwood (845) 564-1180 Walden, NY C rystal R un H ealth P lans (845) 703-6176 Middletown, NY C YA F ire & S afety, I nc . (877) 961-9611 Walden, NY D i B ari E ngineering (914) 479-9705 Dobbs Ferry, NY D irect E nergy S olar (973) 600-5305 Middletown, NY

G ift B askets G alore and M ore (845) 863-6580 Walden, NY I nfinity S olar S ystems (845) 200-3700 Pearl River, NY L indt C hocolate S hop (845) 928-5741 Stratham, NY M edia V ision A dvertising (845) 294-3228 Campbell Hall, NY

N e x amp (617) 431-1140, Boston, MA O range C ounty B M W (201) 264-5439, Harriman, NY O range C ounty Farm B ureau (845) 651-3300, Warwick, NY S hawangunk W ine T rail (845) 256-8456 Marlboro, NY T he L aw O ffice of K evin G agliano (845) 527-6427 Newburgh, NY U S P S - M iddletown (845) 341-1568, Middletown, NY V iridian E nergy/C lean E nergy S olutions (845) 234-2263 Newburgh, NY

M onroe F lorist - M aggie ' s C eltic C ottage (845) 782-8528 Monroe, NY

W ild S oul Yoga S tudio (845) 313-5343 Middletown, NY

M onroe F ree L ibrary (845) 783-4411 Monroe, NY

W T B Q R adio (845) 651-1110 Warwick, NY

D irect R esponse , L . L . C . (845) 783-8172, Monroe, NY D orcas C onsulting , L .L .C . (845) 430-5277, Roscoe, NY F erry G odmother P roductions (845) 568-0198 Vails Gate, NY

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NOTABLE PEOPLE Kelsey Carr 845-454-3980

Kelsey Carr, Project Engineer for The Chazen Companies, received an annual Women of Excellence Award, presented by the Women’s Business Council and the Albany-Colonie Regional Chamber of Commerce, on May 28 in Albany. Martin Colavito & Evelyn Gaylor 845-294-5124

EAP Graduation Ceremony

15 of the 19 students in the most recent Entrepreneurial Assistance Program class are pictured at their April graduation ceremony. The next round of ESP classes begins in September. ESP is a 20-session, 60-hour program held over a 10-week period. It is for individuals starting a new business or growing an existing one. For details, visit www. or call 845-457-9700.

The following Catholic Charities Community Services of Orange County employees will be recognized by the Alcoholism & Drug Abuse Council of Orange County: Martin Colavito, Director of Prevention Services, will receive ADAC’s annual service award; and Evelyn Gaylor, longtime Catholic Charities employee, will receive ADAC’s Frances Sodrick Lifetime Achievement Award. Ronald Israelski 845-397-1947

Dr. Ronald Israelski, Director of Academic Affairs at Orange Regional Medical Center, is the recipient of the 2015 Leadership Award presented by Leadership Orange.

YMCA Donation Dolson Avenue Medical recently donated $10,000 to the Middletown YMCA to help raise funds for the rebuilding of its 60-year-old pool. To rebuild the new pool, the YMCA is seeking donations through its “Save the Last Lap” campaign. Information about this campaign can be found at www. In the photo, YMCA CEO Ira Besdansky (left) accepts the donation from the Dolson Avenue Medical team.

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The ‘Mobocalypse’ Is Already Here The “mobocalypse” is indeed upon us. You may find it referred to by this, or any number of different names… all of them puns on the latest changes to the website landscape, driven by Goggle positioning. But there is no reason for fear …this isn’t a dreadful end-times scenario or conspiracy theory competing for sleepless night thoughts. Despite its threatening moniker, this is good news and a means for increasing profitability, if you take the necessary steps. The online experience is definitely changing. The vast majority of Americans are now using smartphones to conduct their web searches. Some

reports claim the number of mobile users to be somewhere in the 90 percentile rate. The mobile device has become the preferred way to access information online, as people are opting to surf the web on their phones, even in environments where desktop computers are present – like at their homes, or at work. Consequential to these statistical findings, Google is now attempting to enhance the mobile user experience. As of this past April 21st, those websites not optimized for viewing on a mobile phone will not only lose potential viewers out of sheer frustration at having to resize screens, but their


rankings on Google aggregator reports will also suffer… which can mean severe losses in revenue. Unlike Google’s Penguin algorithm, rolled out to “prevent websites from using manipulative techniques to achieve high rankings,” or Panda, which gave favor to those websites that did not contain large amounts of advertising and considered them “low-quality” or “thin” sites, this newest change favors rewarding websites that work toward a better experience for the viewer. The shift towards mobile-friendly has taken place. To be in compliance with Google’s new parameters, websites should be created without reliance on Flash or other software uncommon on mobile devices. All text should be easily legible, ideally without needing to have the viewer zoom at all. To this same point, viewers shouldn’t be required to scroll to see content. Additionally, all links should be placed far enough apart to ensure ease of use. A mobile-friendly diagnostic test is offered on Google’s website to ensure any given website is in complete compliance. A contending factor in Google’s search result rankings will also include


T H E O R A N G E C O U N T Y C H A M B E R B U S I N E S S W AT C H | J U N E /J U LY 2 0 15

Eric Nelson works in PR and Marketing for the Niki Jones Agency, Inc. 39 Front St., Port Jervis, NY 845-856-1266 content from

mobile apps. A new feature rolled out in March called, “App Indexing,” provides a higherranking result for certain apps based upon their content. Users will need to have the website’s mobile app installed and be signed in to Google in order for App Indexing to provide the higher-ranking position. This feature is not an automatic feature of Google’s and necessitates a webmaster’s activation, but its existence is worth bearing in mind. The “mobocolaypse” can easily be navigated, and should be embraced by those who wish to stay current navigating the arc of the technological curve.

The remedy is in ensuring your websites are successfully responsive and provide your viewers with the best experience possible. And really, that seems a logical aspiration for any company wishing to maintain or increase website viewers. Act now, improve your website’s mobile compatibility and ensure you don’t get left behind!



W omen in B usiness M onth G eneral M embership B reakfast

Speaker: Julieta Ross, Chief Technology Officer, M&T Bank 7:30-9:00 a.m., West Hills Country Club, Middletown Sponsor: M&T Bank


“ F riday N ight Pampering for W omen on the G o ”

5:00-8:00 p.m., Tredora Salon & Spa, Newburgh Sponsor: M&T Bank


W omen in B usiness M onth S eminar ( “ S imple T ips on M anaging F inances ” ) & M i x er




11:00 a.m., Powelton Club, Newburgh 845-565-6027, ext. 1137 or



C rystal R un H ealthcare S mall B usiness S eminar S eries : “ H R : R ecruitment & E ngagement ”


S t. Luke ’ s Cornwall H ospital A nnual G olf & T ennis Tourn .

Powelton Club, Newburgh or 845- 568-2107


O range C ounty L and T rust B enefit R eception

6:00 p.m., Cedar Lake Estates, Port Jervis - 845-469-0951, ext. 14 or


M embers on M onday L uncheon Topic: Human Resources 1:00-1:30 p.m., Chamber Business Center, Montgomery Sponsors: Here’s Help and Rose & Kiernan, Inc.


3 8

H appy 4 T H of J uly ! Holiday – office closed

W ebinar W ednesday; “ B usiness N etworking ” with D ebra P earlman , H udson Valley S ales T raining 12:00-1:00 p.m.

Speakers: Mary DeFreitas, Chief HR Officer, and Tara Kammarada, Director of HR, Crystal Run Healthcare 12:00-1:30 p.m., Larkin Room, Chamber Business Center, Montgomery; light lunch


7 th A nnual L ap 4 L ife R un / Walk


Chadwick Lake, Newburgh

W omen in B usiness G olf T ournament & G olf S chool 9:00 a.m., Winding Hills Golf Course, Montgomery Sponsor: M&T Bank

9:00 a.m., Falkirk Estate & Country Club, Central Valley or 845-341- 4179

O range A H R C 10 th A nnual B ill Volpe O range G olf C lassic


West Hills Country Club & Wallkill Golf Club or 845-333-2333

4:00-7:30 p.m., Pamela’s Traveling Feast on the Hudson, Newburgh Sponsor: M&T Bank

S U N Y O range 17 th A nnual G olfing for S cholarships

O range R egional M edical C enter G olf C lassic

Membership Breakfast

Speaker: Jonathan Drapkin, CEO, HV Pattern for Progress 7:30-9:00 a.m., West Hills Country Club, Middletown Sponsor: Jeff Bank

M i x er

5:30-7:30 p.m., Craft 47, Goshen Sponsors: Elant and Glen Arden


M embers on M onday L uncheon Topic: Healthcare- 12:00-1:30 p.m., Chamber Business Center, Montgomery. Sponsors: Cablevision Media and MVP Healthcare

B usiness M i x er & S ummer R eception with I nspire

5:30-7:30 p.m., Winding Hills Golf Club, Montgomery or 845-294-7300, ext. 235


H udson Valley M aga z ine 3 rd B urger & B eer B ash

6:00 p.m., Shadows Marina, Poughkeepsie


12 25 26

Young P rofessionals 8:00 am (Larkin Room) P R / M arketing C ommittee 8:00 am (Montgomery Room) A mbassadors 7:45 am (Flanagan Chiropractic, Walden)


1 7

G overnment A ffairs C ommittee 8:00 am (Larkin Room)

10 14 17 24 30

C onsultants 7:45 am (Larkin Room)

S mall B usiness R esource C ommittee 8:00 am (Montgomery Room)

SAV E THE DATE! T hursday, S eptember 17, 2 0 15

for the all ne w EXPO! Anthony’s Pier 9, New Winsdor Start your day with brunch at 11:00 a.m. EXPO opens at 12 noon. Our very own Farmers’ Market will be operating outside in Pier 9’s fabulous new South Outdoor Garden. By popular demand, the Tech Center is back and an all-new, improved Career Center/Job Fair will be operating all day, PLUS we’ll let you know which vendors have job openings. The Afterparty for everyone begins at 6:00 p.m. in the Tech Center. Sponsorships are available NOW! Get two EXPO booths in a prime location – first come, first served. Booth reservations are being accepted as well.

Call Andrea at 845-457-9700 or email

Announcing Our First Sponsor: score !

M inority/ W omen in B usiness C ommittee 8:30 am (Montgomery Room) Young P rofessionals 8:00 am (Larkin Room) A mbassadors 7:45 am (Emergency One, New Windsor) P R / M arketing 8:00 am (Montgomery Room)

T H E O R A N G E C O U N T Y C H A M B E R B U S I N E S S W AT C H | J U N E /J U LY 2 0 15


Orange County BMW


Orange County BMW offers you the following

New Car Benefits:

• Equivalent to BMW employee pricing. • Up to $3,500 in incentives on select models. • Reduced interest rates on all leases. • Unbeatable lease and finance payments for all employees and their family members. • Have your BMW delivered directly to your home or office. • Complimentary loaner car during scheduled service and maintenance. • Complimentary hand wash with every service. • BMW Encore Delivery: After you have had the chance to familiarize yourself with your new BMW you will be contacted by our Genius. The BMW Genius is a product expert specially trained to demonstrate and help you get familiar with all aspects of your BMW. You will also get your tank filled with up to $50 of gas during the Encore Delivery!

Contact Christine Kick, BMW Corporate Fleet Director: 201.264.5439 101 Maher Lane Harriman, NY 10926


OC Business Watch  

June/July 2015

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