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White Earth Land Recovery Project

FOR IMMEDIATE RELEASE: Contact: White Earth Land Recovery Project Contact person: Winona LaDuke Office: 218.375.2600 E-mail: winona@welrp.org Niijii Radio 2011 Fundraising Campaign Kick-Off White Earth, MN – April 4, 2011 – White Earth Land Recovery Project announced the kick-off of the 2011 fundraising campaign for the development of Niijii Radio. The White Earth Land Recovery Project was notified by the Federal Communications Commission that Niijii Broadcasting had been awarded two construction licenses for community-based radio stations: KKWE & KNKN. In October 2010, the Public Telecommunications Facilities Program (PTFP) awarded Niijii Radio a grant of $466,389. Niijii Radio still needs to match this grant by raising $155,464 through private and in-kind donations. An additional $360,075 is needed to support equipment, personnel, supplies, and signage. Fundraising efforts will be applied towards the required match and first-year equipment and operation costs. Niijii in Ojibwe means friend. Those involved in the development of the project felt it was the ideal name for a radio station that will help build healthy community connections. Long-term supporters and advocates for the radio station have cultivated the idea of creating an independent media platform for the White Earth Reservation and surrounding region for over a decade. Niijii Radio will create and provide content encouraging innovative ideas, providing community-based education and promoting diversity. The primary aim of Niijii Radio is to promote healthy civil discourse, to encourage community dialogue, understanding and awareness. Coverage will include content such as local and national news, community events, community sports as well as Ojibwe language and history. Niijii Radio is looking for weekly columnists, radio hosts, and video bloggers. Proposals should include: 1) Topic, 2) Why Would Your Column Be Unique, 3) How Will Your Column Benefit Community, 4) What Media Format will you be using (Video Blog, Articles, Radio), and 5) Examples. Niijii Radio columnists are volunteer-based at this time. Please email your proposal to: jeff@niijiiradio.com. White Earth Land Recovery Project is a nonprofit organization, and all donations are tax-deductible. • To donate online go to: www.niijiiradio.com • http://issuu.com/niijii/docs/niijiiradio • http://issuu.com/niijii/docs/winonacoverletter • To donate by mail: Niijii Radio, 607 Main Street, P.O. Box 97, Callaway, MN 56521 #### For More Information about White Earth Land Recovery Project go to: Web: www.welrp.org Phone: (218) 375-2600 Email: info@niijiiradio.com

www.welrp.org 607 Main Street ~ PO Box 97 ~ Callaway, Minnesota 56521-0097 Phone: (218) 375-2600 Fax: (218) 375-2603


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