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Niijii Radio Independent R adio for an Independent Nation


Niijii Radio INDEPENDENT RADIO FOR AN INDEPENDENT NATION

Support Niijii Radio We have an amazing opportunity here at White Earth. In 2008, White Earth Land Recovery Project was notified by the Federal Communications Commission that Niijii Broadcasting had been awarded two construction licenses for community-based radio stations. In October 2010, Niijii Radio was awarded a Public Telecommunications Facilities Program (PTFP) grant of $466,389. Niijii Radio still needs to match this grant by raising $155,464 through private and in-kind donations. Donations will cover the additional equipment to start broadcasting and operational support.

An Open Letter from Winona LaDuke

Boozhoo (Hello), WHY SUPPORT NIIJII RADIO? R ADIO? • HELP PROMOTE ECONOMIC OPPORTUNITY • KEEP INFORMED ON NATIONAL AND LOCAL NEWS AND ISSUES • HELP PROMOTE ENVIRONMENTAL

EDUCATION AND SUSTAINABLE COMMUNITIES • HELP PRESERVE, SUSTAIN, AND

REVITALIZE LANGUAGE AND CULTURE • HELP HIGHLIGHT NATIONAL AND

LOCAL ARTISTS AND AUTHORS • SUPPORT LIFE-LONG LEARNING

My name is Winona LaDuke. I am the Executive Director of the White Earth Land Recovery Project, the Parent Organization of Niijii Broadcasting and Niijii Radio. Niijii in Ojibwe means friend. We felt it was the ideal name for a radio station that will help build healthy community connections. Over the past decade, our friends and community have cultivated the idea of creating an independent media platform for the White Earth Reservation and surrounding region. Niijii Radio hopes to create and provide content that will help local and regional cultures to flourish by encouraging innovative ideas, providing community-based education and promoting diversity. By creating healthy civil discourse, Niijii Radio will encourage community dialogue, information sharing and understanding. Coverage will include content such as local and national news, community events, community sports, language and history. Broadcast content will be driven by listeners from their own voice and through their own reflection. Please become a friend and member of Niijii Radio by donating to this very important initiative.

Miigwetch (Thank You),

• HELP PROMOTE HEALTHY COMMUNITIES

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Niijii Radio I n d e p e n d e n t

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I n d e p e n d e n t

N a t i o n

Seed Savers Initiative

Wind Energy Program

Health Education

Vision

G o a ls

Ti me li n e

Niijii Radio is committed to providing independent news for an independent nation that promotes social, environmental and economic justice.

Niijii Radio and broadcasting services hopes to be a local media outlet for news with the capacity for web-based production featuring information about local events, history and language from the White Earth Reservation to enhance and broaden the connection to community by creating vital discourse and discussions.

This Fundraising Campaign will launch the Niijii Radio Initiative in April 2011.

Niijii Radio will be a voice for those who are under-represented in media production and content helping to illuminate diverse perspectives surrounding local and regional issues that impact ecosystems, communities and individuals. Niijii Radio aims to create culturally appropriate news and media content which will interest listeners and encourage systemic change helping to develop a sustainable and equitable society. Niijii Radio will produce and develop content driven by the community that echoes the voice of those living in White Earth and surrounding

All supporters of this this project have the primary goal of promoting healthy and vibrant tribal and rural communities. We cannot do this alone; building healthy communities takes friends and neighbors. Niijii Radio asks for you to support this very important initiative. SUPPORT NIIJII RADIO TODAY!

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In Phase One of our initiative, Niijii Radio will launch its website including an Internet -based news services for its listeners in May 2011. In Phase Two of the online initiative, to meet the diverse needs of its listeners, Niijii Radio will start providing live streaming internet content as early as June 2011. Phase Three will set the goal of launching a fully operational Federal Communications Commission (FCC) licensed communitybased radio station to serve the White Earth Reservation and surrounding communities as well as the world through its livestream capacity by August 2011.

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Niijii Radio INDEPENDENT RADIO FOR AN INDEPENDENT NATION

Introduction We have an amazing opportunity here at White Earth. In 2008, White Earth Land Recovery Project was notified by the Federal Communications Commission that Niijii Broadcasting had been awarded two construction licenses for community based radio stations: KKWE and KNKN. In October 2010, Niijii Radio was awarded a Public Telecommunications Facilities Program (PTFP) grant of $466,389. Niijii Radio still needs to match this grant by raising $155,464 through private and in-kind donations. Donations will also cover the additional equipment needed to start broadcasting and operational support.

WHY SUPPORT NIIJII RADIO? R ADIO?

The White Earth Land Recovery Project (WELRP), founded in 1989, is a multi-issue non-profit Native American organization based on the White Earth Indian Reservation in Minnesota. It is a twenty-two year old non-profit organization with extensive experience in the arena of sustainable development. In particular, we work to restore rural food production methods, value-added economies and renewable energy. Our approach to systemic change is honed with almost two decades of experience, and today we are one of the largest reservation-based non-profit organizations nationally. Niijii Radio will be a subdivision of WELRP with its own Board of Directors and guided by FCC rules and regulations. The goals of NIIJII (Friend) Radio are:

• HELP PROMOTE ECONOMIC OPPORTUNITY

To create and maintain media and production capability for radio and web-based news and information featuring local events, history and language for listeners to enhance connection to community;

To help those in the tribal and rural community gain access to information in order to promote public safety, education and economic development;

To create training programs for volunteers to gain experience in broadcasting, web design and information systems which will build capacity for community-based broadcasting;

To provide off-reservation friends and listeners access to local information via live streaming capability as well as internet-based news and information;

To promote environmental issues and sustainable communities through radio and online web-based discussion and programming;

And to support life-long learning across the generations by providing educational content.

• KEEP INFORMED ON NATIONAL AND LOCAL NEWS AND ISSUES • HELP PROMOTE ENVIRONMENTAL

EDUCATION AND SUSTAINABLE COMMUNITIES • HELP PRESERVE, SUSTAIN, AND

REVITALIZE LANGUAGE AND CULTURE • HELP HIGHLIGHT NATIONAL AND

LOCAL ARTISTS AND AUTHORS • SUPPORT LIFE-LONG LEARNING • HELP PROMOTE HEALTHY COMMUNITIES

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Niijii Radio I n d e p e n d e n t

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I n d e p e n d e n t

N a t i o n

Unprocessed Wild Rice

Tapping Maple Trees

Frank Alegria—Indigenous Farming Conference Presenter

Providing Access

Enh a nc i ng D i v er s it y

Ec o n omic D ev e l opm e nt

The White Earth Land Recovery Project feels it is critical that greater access to information be made available in tribal and rural areas to promote a healthy and engaged community.

Radio programming is recognized for complementing the oral traditions of many tribal and rural societies. For the White Earth Band of Chippewa (Anishinaabe), language and tradition was passed through oral history and cultural practices.

The economic opportunity provided through sharing information on NIIJII Radio will help identify new markets, new producers and new ideas contributing to the grander goals of social and economic stability and prosperity through increased access and pathways.

In 2004, the Federal Communications Commission (FCC) noted, “By virtually any measure, communities on tribal lands have historically had less access to telecommunications services than any other segment of the population.” Sadly, tribal and rural peoples living in the United States lag far behind in accessing what is readily available to most of the population through basic landline telephones or broadband access. The White Earth Reservation has several tribal villages that are isolated and faced with limited access to resources that mirrors the digital landscape nationally. Niijii Radio will help to significantly address this still critical digital divide.

The primary aim of this project is to provide the Anishinaabe listener linguistically appropriate and culturally-based content resulting in the preservation, maintenance and revitalization of culture and language. Through Niijii Radio’s efforts, generations of culturally-based knowledge and education will be shared enhancing diversity. Niijii Radio will highlight and explore the uniquely beautiful communities on White Earth and the surrounding regions, helping to promote understanding, as well as awareness, benefitting everyone.

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NIIJII Radio will provide information and opportunities that will complement and enhance economic development, facilitating partnerships between research and Radio, as well as mobilizing financial resources for collaborative activities. Today, radio remains the most important medium for communicating with tribal and rural populations connecting local opportunities and markets. Niijii Radio will help make new connections to friends and neighbors, invigorating our economy.

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Niijii Radio INDEPENDENT RADIO FOR AN INDEPENDENT NATION

Supporting the Arts Niijii Radio is strongly committed to fostering the arts through a versatile and distinctive range of broadcasting and new media services. By making arts and culture visible, available and accessible, Niijii Radio will begin to forge links between local artists as well as the wider artistic and cultural community. Becoming a cultural institution in the White Earth area and supporter of the arts, Niijii Radio will highlight the talents of local and regional writers, musicians, directors, composers, designers, performing artists, film and video makers, producers and others involved in creating art and music.

WHY SUPPORT NIIJII RADIO? R ADIO? • HELP PROMOTE ECONOMIC OPPORTUNITY • KEEP INFORMED ON NATIONAL AND LOCAL NEWS AND ISSUES • HELP PROMOTE ENVIRONMENTAL

EDUCATION AND SUSTAINABLE COMMUNITIES • HELP PRESERVE, SUSTAIN, AND

REVITALIZE LANGUAGE AND CULTURE • HELP HIGHLIGHT NATIONAL AND

LOCAL ARTISTS AND AUTHORS • SUPPORT LIFE-LONG LEARNING • HELP PROMOTE HEALTHY COMMUNITIES

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Niijii Radio will provide a forum to support and encourage collaboration with local artists, performers, composers and film makers to develop works designed for presentation on its radio station and internet forums. To promote culturally unique art and music in the area, Niijii Radio will develop programming that examines Indigenous arts and culture from an indigenous perspective including interviews, stories, poems, oral history, music and documentaries. Niijii Radio will promote local and regional music within the genres appealing to its audience. It is committed to new and emerging music and artists by helping create live music recordings, as well as discovering and developing local and regional music and talent. For Niijii Radio, the balance between broadcasting and specialized broadcasting programs is important. Niijii Radio understands that as a tribal, local, regional and national broadcaster and major cultural organization, its central objective will be to extend the range of ideas and experiences available to contribute to the expression of values within its community. Niijii Radio programming and services will help preserve, maintain and revitalize language and cultural practices surrounding generations of local artists and musicians in the area. As such, Niijii Radio hopes to become a primary cultural institution by developing, cultivating, promoting and disseminating diverse educational and cultural programming. By investing in local production, Niijii Radio hopes to create and encourage the development of diverse and innovative content necessary to help local and regional cultures to flourish. BECOME A FRIEND OF NIIJII RADIO TODAY! JOIN ONLINE AT:

WWW.NIIJIIRADIO.COM

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Niijii Radio I n d e p e n d e n t

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N a t i o n

Niijii Radio—A Call for Action Providing Equal Access to Information The Federal Communications Commission (FCC), as recently as March 2011, painted a harrowing portrait of digital connectivity in Indian country. According to FCC Commissioner Mignon Clyburn, in a public statement for Policies to Promote Rural Radio Service, on most tribal lands, landline telephone service extends to only 68 percent of households compared to a national rate of 98 percent, which highlights the importance of radio transmission of news and information to rural tribal areas. Studies show that less than 10% of residents on tribal lands have access to terrestrial broadband networks. Public radio is even more scarce on tribal lands as Clyburn notes, “Of the 13,000 radio stations facilities in the nation, only 0.3 percent belong to recognized tribes”. To further outline the critical importance of developing communication infrastructure on tribal lands, Loris Taylor, President of Native Public Media notes that, “Native public radio is local radio. It reaches vast stretches of tribal lands that still hold pockets of villages and isolated homes. When trouble comes in the form of flash floods, wildfire, tornadoes or other matters of public safety, native radio is the first and often only information source." Providing public radio to tribal nations is still critical for helping rural communities gain access to information in order to promote public safety, education and the economic development. Niijii Radio will play an important role on the White Earth reservation by providing listeners with equal access to information. In any community, it is important to provide access to information that meets the standards for emergency broadcasting in times of need. Those living in tribal and rural areas can easily access radio when needing information concerning local emergencies, such as tornadoes or harsh winter conditions. For residents living on White Earth and the surrounding region, radio becomes the one free means of communication that can be accessed instantly and easily when an emergency occurs. By providing access to information through radio and internet, Niijii Radio will make it possible for listeners to have access to information which plays a vital role in times of emergencies. Niijii Radio believes that its role is important in providing access to local and regional information and services, irrespective of their listeners ability to pay. Niijii Radio feels that it is more important than ever to create pathways to information in the new digital environment with the convergence of diverse media platforms, economies and technologies. In today’s digital age, it is important to utilize new technology for greater purposes by creating pathways to a healthy informed community. Niijii Radio has a commitment to lifelong learning, fairness, accuracy, honesty, substance, credibility, purpose and respect for the people who use our services. As a minority-owned public station, Niijii Radio will be one of 34 American Indian run radio stations in the nation with another 33 tribally run radio stations being planned. Niijii Radio will be the only American Indian run radio station located on the White Earth Reservation.

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Niijii Radio Fundraising Goals M at c h F u n ds

P er s o n ne l

O ver a l l B u d ge t

The number one focus for this fundraising campaign is to meet the Public Telecommunications Facilities Program (PTFP) fundraising match required for the grant received in support of Niijii Radio. In October 2010, Niijii Radio was awarded a PTFP grant of $466,389. Niijii Radio still needs to match this grant by raising $155,464 through private and in-kind donations. Donations will cover the additional costs of equipment to start broadcasting and operational support.

To adequately support Niijii Radio, three fulltime staff are needed and will be supported through your donations: a station manager; program manager; and a marketing manager.

The total first year budget for Niijii Radio is estimated at $516,475.

BUDGET CATEGORY

TOTAL

PERSONNEL

$158,750

IT EQUIPMENT

$156,400

OFFICE SUPPLIES OPERATING EXPENSES

$3,600 $192,725

OTHER

$5,000

TOTAL

$516,475

The costs for equipment is a major item and will be the required match for the grant received. Equipment includes: (1) Servers; (2) Data Storage; (3)Data Backup; (4) Computers; (5)Software Licenses; (6) Studio Software; (7) Security Equipment; (8) Security Software; (9) Network Switches; and (10) Network Routers.

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O ffic e Su pp l ie s To help cover Niijii Radio’s needs, office supplies are general supplies needed for any organization, such as tape, staples, pencils and includes printing.

O per at i ng E xp ens es Operating expenses for Niijii Radio are critical and include rental fees, office studio electrical, antenna electrical, links to towers, heating, telephones, internet, membership dues, affiliation fees, tower leases, electrical maintenance and insurance costs.

Your donation will be applied toward the following according to funding priorities: 1. 2. 3. 4. 5.

PTFP match requirement @ $156,400 Operating Expense @ $192,725 Personnel/Staffing @ $158,750 Office Supplies @ $3,600 Other: Signage @ $5,000

Please donate to this very important initiative by becoming a friend and member of Niijii Radio.

Help Support Niijii Radio by Making a Donation Today!

O t h er E xp e ns e s The Federal Communications Commission (FCC) requires Niijii Radio to have appropriate signage 59 to highlight the initiative.

2. Operating

Sus t ai n ab il ity Niijii Radio working with local, state, and national radio organizations has developed a plan for success drawing upon volunteers, partners and collaborations. In sum, friends and neighbors working together for success.

5. Sign

3. Personnel

1. PTFP Match 4. Supplies

www.niijiiradio.com

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Niijii Radio I n d e p e n d e n t r a d i o f o r i n d e p e n d e n t n a t i o n

a n

DONATE ONLINE TODAY: www.niijiiradio.com

Donation Form Amount

200

I am Making this Donation in

100 Honor of or in

I want my donation to be Anonymous.

50

25 Other

Memory of: Please publish donation & name of honoree/memorial.

Do Not Send Cash through US Mail. If wanting to make a cash donation, please hand deliver at: 607 Main Avenue, Callaway, MN and request cash receipt. Name

Donation Total

Billing Address Name City, State, Zip Address Email Address Telephone Phone Special Comment Method of Payment Check

Credit Card:

Visa

Master Card

Credit Card #

American Express

Discover

Expiration Date

Signature

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DONATE TO NIIJII RADIO TODAY @ WWW.NIIJIIRADIO.COM

Niijii Radio Independent R adio for an Independent Nation

607 Main Ave PO Box 97 Callaway, MN 56521 (218) 375-2600 (218) 375-2603 www.niijiiradio.com E-mail: info@niijiradio.com

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