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energetic / dynamic / creative / persistant / well developed social skills / connector / open minded / flexibel


WRITTEN BY NIEKE MULDER

Inspiratie Voor mij is inspiratie een organische vorm, voor anderen is het een geabstraheerde boom. Het zijn woorden en beelden die jou als persoon nieuwe wegen laten zien, nieuwe vormen doen ontdekken en nieuwe kansen laten creĂŤren. Soms zijn ze makkelijk om te vinden, soms vind je er geen. Het ligt niet altijd voor het oprapen en soms moet je voor de juiste dingen verder zoeken dan je ooit gedacht had te kunnen. Alles van je eigen hand, het maakt je kwetsbaar en trots tegelijk. Trots op alle dingen waaruit jij je creativiteit tot het uiterste drijft. Het gaat erom hoe jij als persoon omgaat met beelden/woorden en dingen die om je heen gebeuren.


VISUAL MERCHANDISING

Kindercompagnie.

A well developed VM-plan for the shop Kindercompagnie, Lith-Oijen (Noord-Brabant). Including; interioradvise, signing, floorplan and VM-guidelines for furniture.

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2008 - Kindercompagnie was struggeling with their visual merchandising and I created a professional VM-plan for them. The shop is around 4000 m2 and they sell everything for babies/children from 0 - 4 years old. Good to know: they actually used my design for signing.


DESSIN DESIGN

Bedcovers.

In 2008 I won a freelance contract at van der Beek & van de Broek. They are specialized in dessin-design for bedcovers, posters, napkins and postcards

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2008 - I designed a few bedcovers for van der Beek and van de Broek. I always created dessins specially for the target group; children, young couples or elderly people. The designs will be sold in the lower segmented stores.


Spiegeltje, spiegeltje aan de wand........

wie is de mooiste van het land?

Trendygeneratie Oudere 2 persoons 2 persoons Nieke Mulder

Nieke AprilMulder 2008 April 2008

Trendy 2 persoons Nieke Mulder April 2008


PRODUCT DEVELOPMENT

Simple.

An absolute must-have accessory for every woman that regularly switches her handbag.

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2008 - Lifestyle company Simple, excisted of 8 fashionable students. Together we brought the IZI, bag-in-bag to the market and with great succes! The IZI bag-in-bag is specially designed for woman, to have all their personal belongings with them at all times.


CONCEPT DESIGN

Knit.

A brand concept based on high quality and unique mens knitwear.

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2009 - From the increasing demand for specialists in the market, I created the brand Knit. As a reaction against the rapid consumption society, there is a growing need for products made with love. Knit will consist of the most beautiful knitwear for men, from fine to coarse, all handmade with love for the garment. We want to give consumers a relationship with the garment by making them feel, see and hear who created it and how it is made. We make that connection visual.


HIGH QUALITY HANDMADE KNITS

CRAFTMANSHIP

TIMELESS CHARACTER


MAGAZINE JOHN EWBANK

over schoonheid, succes en luxe

SUPPLY CHAIN UNCOVERED Knit in duurzaam AustraliĂŤ

HOME BUSINESS COLLECTIE 2010

FASHION DESIGN GADGETS LIFESTYLE

This is the magazine we created for the brand KNIT. The magazine is specially for the targetgroup and will closely match the needs of this male between the age of 35-60.


MAGAZINE


WRITTEN BY NIEKE MULDER

Verder dan je neus lang is… Hoelang neem je de tijd om iets werkelijk te zien? Kijk je verder dan je eerste indruk? En hoelang kun je écht actief naar iets kijken? Tegenwoordig moet alles snel, hapklaar en sensationeel zijn maar geconcentreerd en volledig opgaan in één ding zonder meteen afgeleid te worden lijkt wel niet meer van deze tijd. Jammer want hierdoor missen we vaak hetgeen waar het allemaal om draait. Kijk dus eens langer, dieper en inspannender naar dingen die voor jou op dat moment niks meer als woorden of beelden betekenen. Het laat je nieuwe dingen ontdekken, een diepere betekenis vinden en het zal vooral je wereld verbreden.


CONCEPT DESIGN

Zero.

In a world that is all about trends and hypes, there is an increasing desire of people to go back to basics.

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2009 - The vision of ZERO is that growing number of people have a need to escape from the ongoing race to adopt new trends again and again. ZERO offers timelessness and emphasis the true love for products. ZERO slows down the pace of fashion, but at the same time makes fashion more simple and more beautiful.


ZERO

Pure and natural • Lack of trends


STRATEGIC COMMUNICATION PLAN

WeSC.

The assignment was to write a new communication plan for the brand WeSC, which is a Swedish street fashion company founded in 1999.

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2010 - After a few weeks of research we found out that the brand awareness in Holland of WeSC is still small to even non-existing and if at all known the brand is associated with headphones versus what it actually should become: a cool fashion brand. So we created a new concept, which is based on what the target group likes te most: home-parties. Having a good time with friends, being creative, play with your own music and have the feeling of being trendsetting are the cornerstones of this concept.


‘‘ I admire people who are ambitiuos, good at what they are doing and passionate about that. ‘‘

trend followers // creative culture // enjoy every moment // sensitive for trends

Problem? WeSC really needs to interact more on a one-to-one communication level with their target group.

Al x

is 28 // lives in the city // loves friends & fun Things they like; traveling to inspiring countries & cities // chilling and having fun with friends // blogs // watching Mad Men // downloading movies // sneakers // macbook pro and iPhone // cultural events with parties.


New strategy The strategy for WeSC is to built a conspiracy of fun in Holland by sharing true friendship, inspire the world with creativity and giving the participants the possibility to be whatever they desired to be. Why be restrained, when you can enjoy life at every moment!


To present our new strategy and concept we used a comic. In this way we describe exactly how ‘Alex’ finds out about the new concept of WeSC ‘ the WeSC home-party’.

PORTFOLIO  

MY 2011 PORTFOLIO