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Al-Raza Printers

Interview with Adnan Pardesy

Since inception my vision was to always collaborate with an established textile house to do pret. The main reason for this was that designer should bring in the aesthetics and design whereas the textile house bring in their expertise of fabrics, production, marketing, merchandising, right pricing and eventually making it available for the consumer. This collaboration is the realisation of a vision. Why The Working Woman because I for a very longtime wanted to design a collection specifically targetted to working women of Pakistan and luckily TWW and my philosophy which is 'simple, subtle, and sensible' and vision was a match made in heaven and it all came through.

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December 2012 issue