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Nicolette Gaines Advertising Promotions Marketing


Hi There.

My passion is creating cohesive marketing and advertising campaigns that portray unique concepts and high design.


Contents.

Ol’ Henry’s Hillbilly Hooch Lemonheads Raid Circle The Boys and Girls Club of America


How do we establish a brand design and generate a buzz through social media for a new moonshine product?

Print Social Media Promotional

Stills

*Logo design: Chelsea Savala


Create a series of print ads that define the brand.

T

T

Givee us a holler!

Upload your our best hillbilly holler for a chance to win! www.olhenry.yy..com

L L

F

F

Lecher dentures mar’nade in the glass, it’ll get you drunk faster!

Started strummin that TUNE an’ it was on like a pot’a neckbones! Givee us a holler!

Upload your our best hillbilly holler for a chance to win! www.olhenry.com

Print

just Keepem’ coming til I fall off my rocker! Givee us a holler!

Upload your our best hillbilly holler for a chance to win! www.olhenry.com


Embed a QR code that opens a pop-up for steps to enter the Vine Hillbilly Holler contest.

Social Media


Post contest videos on the Facebook page and the winner receives prizes.

Upload your BEST 6 sec. Vine Hillbilly Holler video an’ WIN a spot on our next Henry’s Hillbilly Hooch commercial! Ol’ Henry’s Hillbilly Hooch Ol’ Henry’s Hillbilly Hooch! Finest of the Tennessee Vines! www.olhenry.com

Social Media


Give us your

get a FREE Ol’ He and

illy Holle b l l i H r est

b

Use coasters as promotional pieces in local bars that include free samples and a link to the facebook page.

!

s Hillbilly Hooch nry’

rin contests! olle

scan an’ Like us

offers a n ’ h

Promotional

free ore

ebook to get m c a f on

Front

Back


How can we create an event that spreads awareness about the Circle organization and empower women that are emotionally broken by abusive relationships?

Logo Design Interactive Kiosk Interactive Billboard Ambient Social Media Merchandise Instagram


Design a logo that will be used for promoting the free concert.

Color Palette

Typography Adobe Caslon Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logo Design


Create an interactive kiosk that allows people to write encouraging words with their ďŹ ngers. At night, all of their drawings will glow in the dark.

25

Ce leb ra ted

g Stron

Friend

Day Interactive Kiosk

Night


Create a billboard that tells people to text encouraging words to **FFYL. Their words will glow on the board at night.

Day

g Stron

Interactive Billboard

Friend

Night


Place countertop displays in womens clothing stores that promote the concert.

Front

Back

purpose

The “Fight for your Light” event was created to uplift, and encourage women who were victims of domestic violence. Together, we can encourage these women to find their “inner light”, and restore the confidence and peace that they once had. Visit us online to read more about the event at www.circlevt.org. *All proceeds from the event will be used towards Circle, a formerly battered womens services and shelter.

Ambient


Embed a livestream video and Twitter feed on the company website so that people can view the tweets from women at the event. Each woman will use the hashtag #mylightis to describe themselves.

Click here to view the live stream from the Event !

LiLi Lisa Gaines

#mylightis beautiful, amazing and extraordinary! Having a great time!

Jamiesworld Jaime Joyner

perfectly imperfect imperfect :) :) #mylightis perfectly m mylightis #mylightis

LiLiDigital Lisa Gaines AmyJo Amanda Jones:

#mylightis Strong and and powerful! powerful! #m #mylightis mylightis Strong #mylightis beautiful, amazing and extraordinary! Having t is... a great time! y ligh

Ashleylove Ashley

#mylightis amazing! #m #mylightis mylightis ylightis amazing! Jamiesworld Jaime Joyner

#mylightis perfectly imperfect :) Always Tri Sarah Reinhert

#mylightis special! Feeling great at Fight for #m #mylightis mylightis special! Feeling great at Fight for Your Light! Your Your Light! AmyJo Amanda Jones: Digital

#mylightis Strong and powerful! Monetdenise Monet Gaines

#mylightis worth it! :) #mylightis #m mylightis worth it! :)

M

My light is...

My light is... My light is...

Ashleylove Ashley

#mylightis amazing!

carmenbaby Carmen Jones

#mylighti important and truely spectacular. #mylightis #m mylightis ylightis important spectacular. r. r Finally found my light!and truely spectacula Finally found my light!

Always Tri Sarah Reinhert

#mylightis special! Feeling great at Fight for Your Light!

#mylightis

Monetdenise Monet Gaines

#mylightis worth it! :)

carmenbaby Carmen Jones

#mylightis important and truely spectacular.

Social Media

Finally found my light!


Give out free t-shirts and glow-in-the-dark markers for women to describe their inner light and wear it proudly.

Provide an Instagram page for the event using the hashtag #mylightis.

Merchandise


How can we reintroduce Lemonheads candy through an event promotion?

Interactive Billboard Interactive Kiosk Ambient Social Media


Create an interactive billboard with a countdown promoting the day of the race.

Take One

Interactive Billboard


Potential consumers can scan the QR code to sign up for the race and take a bouncing ball.

Interactive kiosk


Place large Lemonheads around the city with promotional balls inside for consumers to scan and register for the race.

Ambient


The Facebook page will include information and photos of the the “Big Bounce” race.

The “Big Bounce” Race Lemonheads Candy Date: Sunday June 9th, 2014 Location: Piedmont Park Time: 2:00 pm Cost: $5

Register now at our many locations and join us for fun-filled family annual event!

Lemonheads

Lemonheads Candy

Social Media


How can we market Raid as the solution for bug infestation?

Print Guerilla Web Pop Up Commercial

*Video edit and motion graphics: Nevaldo Shepherd


Create print ads to build awareness.

The 3 second rule, no longer applies...

They have your cake, and eat it too.

Spot. Spray. Kill. www.raidkillsbugs.com

Print

Spot. Spray. Kill. www.raidkillsbugs.com


Use guerilla marketing on outdoor and indoor mediums.

Bridge

Mall oor

Guerilla


Create a web pop-up with bugs crawling across the screen.

Spot. Spray. Kill. www.raidkillsbugs.com

Web Pop Up


Create a commercial for a Youtube contest to let people upload a “Raid Regrets” moment.

“Raid Regrets”

Scan to watch the commercial.

Commercial


How can we create a foreign language program for the Boys and Girls Club and market it to the youth?

Print Augmented Reality Puzzle Interactive Transit Posters


Design a series of print ads that describe cultural events in different countries, using foreign language.

Scan with Layar app for the translation and to experience the cultural event.

Scan with Layar app for the translation and to experience the cultural event.

Scan with Layar app for the translation and to experience the cultural event.

Print


Include a Layar augmented reality link to a video of the event as well as a translation.

Augmented Reality


Make posters that include a Layar augmented reality link to a video of the event in each country.

Transit Posters


Create large puzzles that give visual clues for each cultural event.

Puzzle


Place interactive, ďŹ ll-in-the-blank games at transit stops.

Scan with Layar app for the translation and to experience the cultural event.

Interactive Transit


“The best way to get a good idea is to have a lot of ideas.” -Linus Pauling

Nicolette Gaines Advertising Portfolio Book  

I am an advertising graduate of the Art Institute of Atlanta. I specialize in advertising, promotions and marketing with an open mind to lea...

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