ontents TableCof Contents Before You Do Anything....................... 4
Register for the Next RE/MAX R4 Annual Convention
Sign Up for RE/MAX Mainstreet
Thoroughly Review the Trademark and Graphic Standards Manual
....................................................................................................... Expand Your Profile and Add Your Photo to the Web Roster ....................................................................................................... Order Business and Marketing Tools via the RE/MAX Approved Supplier Program ....................................................................................................... Start Using the RE/MAX Balloon or Commercial Logo ....................................................................................................... Start Learning Through RE/MAX University
As You Hit the Ground Running........... 8 Use Specialization Services and Their Referral Opportunities ....................................................................................................... Integrate RE/MAX Citizenship Into Your Personal Promotion ....................................................................................................... Take Advantage of Partnerships, Discounts and Business Services ....................................................................................................... Expand Your Marketing Efforts Through Social Networking
Once the Basics are Covered................. 6 Use the Power of Our Regional and National Advertising ....................................................................................................... Take Advantage of LeadStreet® and remax.com® ....................................................................................................... Be Creative with the RE/MAX Design Center ....................................................................................................... Read the RE/MAX Times Online .......................................................................................................
Q&A Q. A.
How do I register for RE/MAX Mainstreet?
Upon becoming a RE/MAX Agent you will receive an e-mail inviting you to register for RE/MAX Mainstreet. Follow the simple instructions listed in the e-mail and begin enjoying the benefits of RE/MAX Mainstreet membership. If you have not received this email, please contact Melissa Dally at the regional office at email@example.com.
How do I purchase or find supplies and RE/MAX marketing material?
First, sign in to RE/MAX Mainstreet and select Shop from the tabs at the top of the page. From here, you can search Approved Suppliers using keywords to find and order supplies. In addition, suppliers can be found via the Approved Supplier brochure, which is available for download on RE/MAX Mainstreet.
How do I report my commissions to earn Team and Individual awards?
First, sign in to RE/MAX Mainstreet and conduct a
And Throughout Your RE/MAX Career.................................. 13 Protect Our Most Valuable Assets ....................................................................................................... Fundamental Rules for Using RE/MAX Trademarks/Logos/Slogans
.................................................................................... RE/MAX Trademarks .......................................................................................................
search for “award guidelines.” Be sure to read the document regarding Teams. If you have further questions, direct them to your office manager or call the RE/MAX Mid-States & Dixie Region at (800) 397-3629.
How do I know I’m using official logos in my marketing material?
Be sure to review the latest edition of the “Trademark & Graphic Standards” manual every year – available in the “Downloads” section of RE/MAX Mainstreet. This will show you the most popular logos and their proper uses.
Why should I attend a RE/MAX R4 Convention or a RE/MAX Mid-States & Dixie Region workshop?
Regional events and conventions are spectacular ways to network and learn with RE/MAX Affiliates from across your state or around the world. Top industry experts present vital information while motivational speakers light a fire under your business. For more information, visit the Events Calendar on Mainstreet or call the RE/MAX Mid-States & Dixie Region at (800) 397-3629. 3
Before You Do Anything ... To do this: • Sign in to RE/MAX Mainstreet • Select “My Account” • Choose “Update Your Agent Profile.” From this screen, you can enhance profile information by uploading your professional photograph, telling other Associates about your expertise and sharing your interests.
Sign Up for RE/MAX Mainstreet RE/MAX Mainstreet is a free, Internet-based service provided to all RE/MAX Affiliates. The members-only extranet is the electronic platform that provides RE/MAX Associates with the tools and resources they need to succeed. From the industry’s best online referral roster, to education, networking, goods and services, Mainstreet provides access to it all – 24/7. The members-only extranet site features: • RE/MAX University • The Web Roster to find RE/MAX agents or offices • Electronic referral forms • Electronic profile updates • Message Boards • Registration for RE/MAX conventions and events • Training course descriptions and schedules • Access to the RE/MAX Design Center – Professionally-designed marketing materials • Real estate and RE/MAX news • Downloads (file sharing of logos, marketing fliers, presentations, sales tools, and much more) Upon becoming a RE/MAX Agent you will receive an e-mail inviting you to register for RE/MAX Mainstreet. Follow the simple instructions listed in the e-mail and begin enjoying the benefits of RE/MAX Mainstreet membership. If you have not received this e-mail, please contact Melissa Dally at mdally@ remax.net.
Expand Your Bio and Add Your Photo to the Web Roster What’s the best way to improve your odds of receiving a referral via the Web Roster? Make sure your photo is on it – and share some details about yourself. 4
Every Affiliate in the RE/MAX system is automatically listed in the Web Roster on RE/MAX Mainstreet and in the “Find People/Offices” search feature on remax.com. The “Find People/Offices” search enables remax.com visitors to use various parameters to quickly find a RE/MAX Affiliate suited to meet their real estate needs. Updated daily, the Mainstreet Web Roster serves RE/MAX Affiliates’ referral needs. You can: • Search for fellow Affiliates based on numerous parameters, such as: service area, professional designations, languages spoken, area of specialization and personal interests. • Generate referral forms – with many fields filled in automatically – and e-mail them to your referral recipients. • Track sent and received referrals
Order Business and Marketing Tools via the RE/MAX Approved Supplier Program With more than 100 participating companies, the RE/MAX Approved Supplier Program is one of the largest of its kind in the real estate industry.
The program’s goal is to provide you with access to an exclusive group of Approved Suppliers who can service your professional real estate needs. The suppliers in the program are independent contractors offering everything from business cards and computer products to financial services and real estate signs.
Start Learning Through RE/MAX University
Use of RE/MAX Approved Supplier products and services is beneficial in many ways. • It assures Affiliates of consistent and correct use of the RE/MAX name and trademarks. • It ensures a high level of satisfaction and competitive pricing. • By using Approved Suppliers, each Affiliate helps support all RE/MAX Affiliates in creating a higher level of volume as a group, thus enabling suppliers to produce products and services at competitive prices. Be sure to have a valid remax.net e-mail address before ordering materials. Follow the instructions under “Sign Up for RE/MAX Mainstreet” to secure your address. More information about Approved Suppliers can be found in the Approved Supplier brochure and Shop section on Mainstreet. Resource Path: RE/MAX Mainstreet Home > Shop Tab
Start Using the RE/MAX Balloon or Commercial Logo The RE/MAX Hot Air Balloon is a reflection of our ever-expanding market share. The balloon logo soars on RE/MAX advertising and promotion worldwide. The RE/MAX Commercial Logo signifies high-quality service and professionalism with the commercial consumer in mind. We encourage you to use these symbols prominently in all your advertising and promotion efforts. You can download highresolution balloon logos from RE/MAX Mainstreet. Review the Trademark and Graphic Standards manual for proper use of RE/MAX Balloon images.
RE/MAX University is the industry’s leading educational resource. It’s a long-held axiom: The more you learn, the more you earn – and RE/MAX University is the best learning tool available to real estate professionals. There are several ways to benefit from this resource. Attend a live class Whether you attend a live class at the state-of-the-art RE/MAX Global Education Center or through the RE/MAX Mid-States & Dixie Region, courses are available year-round on virtually every aspect of the real estate business. Explore Mainstreet When you join RE/MAX Mainstreet, you get instant access to RE/MAX University, which features streaming videos, materials for download, and video and audio segments that can be loaded directly on your mobile device. Learn the best ideas and tips 24/7 from industry leaders, speakers and the best agents in the business: Your fellow RE/MAX Associates. Here you will find information on virtually every aspect of real estate from personal promotion to landing more listings. And it’s all free! RE/MAX University features: • Professional designation courses. • Coaching with Brian Buffini, Judy LaDeur, Dave Liniger, Richard Robbins and others. • More than 1,100 on-demand courses ranging from distressed properties to sales strategies to technology. It’s all there at your fingertips and offered via online, on a television or on your mobile device. Educational opportunities can be found under the “Learn” tab in RE/MAX Mainstreet. Resource Path: RE/MAX Mainstreet Home > Learn Tab
Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Official Logos and Images
Once the Basics are Covered ... Advertising that Drives Business! The RE/MAX advertising campaign reaches customers in all areas of their lives. People see RE/MAX ads on television and in print, hear them on radio and encounter RE/MAX advertising online and in their social media networks. And then there’s the famed RE/MAX Hot Air Balloon, which at seven stories tall, grabs attention wherever it flies. In total, the RE/MAX advertising campaign generates some 14 billion impressions worldwide each year. Advertising highlights: • RE/MAX has a share of voice in the U.S. that is the highest in the industry. RE/MAX television ads drive consumers to remax.com, which drives leads to agents. • RE/MAX radio ads air during Westwood One broadcasts of popular sporting events including the NCAA basketball championship and NFL football games (including the playoffs and Super Bowl). • The impact of the network’s agent-level advertising is off the charts. Combined, RE/MAX agents annually spend more than $1 billion on advertising. These individual efforts create a cumulative impact that benefits every RE/MAX Associate. The RE/MAX Online Ad Kit, which RE/MAX distributes annually via RE/MAX Mainstreet, is a powerful tool that enables Associates to customize the national print, radio and TV campaigns to reach customers in their own communities. For more information on the RE/MAX advertising campaign, please visit the Marketing tab in RE/MAX Mainstreet. Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Ad Kit
Take Advantage of LeadStreet® and remax.com® RE/MAX is the first national real estate franchise to publish virtually all U.S. residential listings belonging not only to RE/MAX Associates, but competitors as well, in thousands of cities and towns. RE/MAX knows that each remax.com 6
visitor is a potential customer, whether or not the properties they view are connected to a RE/MAX Associate. Each participating RE/MAX office receives a customizable web site, and individual Associates are able to enhance their listings with virtual tours, photos and additional information. An accompanying advertising campaign on national television and online – through search engines such as Google and Yahoo – drives consumers to remax.com. A major element of the RE/MAX network’s online listings initiative is a comprehensive lead-generation and management program called RE/MAX LeadStreet that delivers an average of 120,000 leads to RE/MAX agents every month. When consumers want more information on listings or to schedule showings, they register with remax.com and leads are sent to RE/MAX agents on a rotating basis. Leads generated by an office web site will go to that office; leads from a RE/MAX agent’s listings are routed directly to that agent. Through LeadStreet, Associates have access to lead management, reporting and contact-management tools, and e-mail drip campaigns. LeadStreet also features Google Mapping, a service that plots the matching listings on a map, allowing users to pan, zoom in and out or toggle between street, satellite and hybrid views. Special RE/MAX symbols represent RE/MAX listings, and hovering over these symbols with the mouse produces a listing’s price and address. For more information about the RE/MAX LeadStreet program, please contact the Regional Technology Team.
Be Creative with the RE/MAX Design Center The RE/MAX Design Center on Mainstreet provides U.S. Associates access to more than 1,500 marketing materials of all kinds – both print and electronic – with many of the templates specifically branded with RE/MAX images. The RE/MAX Design Center offers for personalization: • Brochures • Fliers and postcards • Property cards
• Slide shows • Virtual tours • Web commercials Once projects are created, Associates can send them to their own printer, take them to a local printer or send them electronically to one of the printers affiliated with the Design Center. Resource Path: RE/MAX Mainstreet Home > My Designs button
Register for the RE/MAX R4 Convention Top-name speakers, hundreds of hours of sessions, professional designation courses and networking events provide a rich backdrop to the RE/MAX R4 Convention’s greatest draw: the constant, free-flowing, candid exchange of knowledge that leads to greater success. View details about past and upcoming conventions online by selecting the “Events” tab on Mainstreet. Online convention registration typically begins in early November, and the event takes place in late February or early March. For more details, please visit RE/MAX Mainstreet’s “Events” tab. Resource Path: RE/MAX Mainstreet Home > Events Tab > Conventions
• Outlines certain business practices that violate RE/MAX quality control standards because they are inconsistent with standards of quality service associated with the RE/MAX brand and marks For questions regarding RE/MAX trademark and graphic standards, contact the RE/MAX International Standards and Quality Control Team at (303) 770-5531, or firstname.lastname@example.org. To report trademark infringement matters (unlawful use of the RE/MAX marks by non-Affiliates), e-mail trademark@ remax.net with a photo and other details of the infringement. Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Official Logos and Images
Use Specialization Services and their Referral Opportunities RE/MAX Affiliates often become experts in a particular field. To support these Affiliates, a number of specialization services and unique referral opportunities are available. Whether you focus on commercial real estate, luxury properties, new homeowners, relocation, or another niche market, you’re sure to find support services via RE/MAX Mainstreet.
Thoroughly Review the RE/MAX Trademark and Graphic Standards Manual
RE/MAX Commercial enables commercial real estate practitioners to pull the balance of power away from the middlemen. At RE/MAX, nobody gets between you and your clients.
Available in your office and as a PDF file on RE/MAX Mainstreet, the RE/MAX Trademark and Graphic Standards manual precisely outlines how to use RE/MAX marks and images. You can retrieve official RE/MAX logos from the Downloads area of RE/MAX Mainstreet.
Being part of one of real estate’s strongest commercial networks enables you to reap the full rewards you deserve.
The trademark manual: • Contains detailed standards regarding RE/MAX domain names, colors, dimensions and content • Helps you get the most benefit from the public’s recognition of the brand • Ensures that the power of the RE/MAX marks won’t be diminished or diluted by inconsistent use
List properties free on remax.com: Give your commercial listings unparalleled exposure with LoopNet, the RE/MAX Commercial services provider that will power the commercial listing side of remax.com – no matter where you are in the world. This is the only way RE/MAX Commercial listings get added to remax.com.
As You Hit the Ground Running ... Visit the RE/MAX Commercial Center home page: The RE/MAX Mainstreet Commercial Center was created specifically for you – the commercial specialist. It provides a wealth of information on the services provided to Commercial Associates. You can access message boards, send and receive information on property listings that meet specific criteria, use links to industry Web sites, download marketing materials and documents, and access commercial news and events information. The RE/MAX Commercial Center is located under RE/MAX Mainstreet’s “Connect” tab. Research tools and resources: RE/MAX Commercial Associates use a distinctive logo and specialized marketing tools, such as signage, to target investors and business clients while maintaining their connection to the RE/MAX brand. Many marketing tools are available free on Mainstreet. And many other proprietary RE/MAX Commercial materials are available through Merrill Corporation. RE/MAX continually creates new and innovative pieces to help promote you and the RE/MAX Commercial brand. Benefit from the CCIM discount: The CCIM Institute, an affiliate of the National Association of REALTORS®, confers the CCIM designation. A CCIM designee is an invaluable resource to the commercial real estate owner, investor and user, and is among the elite in the industry. RE/MAX Commercial strongly encourages Associates to pursue the designation. RE/MAX University offers both the Introduction to Commercial Investment and CI TAW courses, which count toward the designation. As an incentive, Associates can become CCIM-candidate members for a discounted rate. Applications can be found in the RE/MAX Commercial Center under the RE/MAX Mainstreet’s “Connect” tab. For more information, contact the CCIM Institute at (800) 6217027 or email@example.com. For detailed information about RE/MAX Commercial, contact Kevin Bair, Commercial Development Consultant, at (303) 796-3919 or firstname.lastname@example.org. Resource Path: RE/MAX Mainstreet Home > Connect Tab > Commercial Real Estate
The RE/MAX Collection® — Luxury Homes RE/MAX has created a unique brand identity for luxury homes. The RE/MAX Collection offers exclusive advertising incentives, training and marketing tools to help you better serve your most discerning clientele. Eligible properties must be at least twice the average listing price of your local area real estate or be approved for inclusion by your Broker/Owner. Affiliates who specialize in luxury homes are encouraged to earn the Certified Luxury Home Marketing Specialist (CLHMS) designation through The Institute of Luxury Home Marketing. This designation is available on RE/MAX University. (Note: The course and designation are not required for Affiliates to use The RE/MAX Collection program.) Program details: • Eligibility for the program is based on individual listings. Each listing must be twice the average MLS or listings price of the local market to qualify. • RE/MAX Approved Suppliers maintain the sign standards, which also are in the RE/MAX Trademark and Graphic Standards manual. • Merrill Corporation has exclusive rights to produce The RE/MAX Collection items – signs, business cards, note cards, stationery and envelopes. Program discounts: • The Wall Street Journal: The RE/MAX Collection runs ads in The Wall Street Journal, where listings are seen by three million subscribers. The Wall Street Journal offers Associate discounts for The RE/MAX Collection ads placed in international, national, regional or local editions.
• duPont Registry: The RE/MAX Collection advertising discounts through duPont Registry include placement in the online and print editions of the duPont Registry: A Buyers Gallery of Fine Homes, a supply of duPont Registry magazines, placement on dupontregistry.com for 12 months and placement in The RE/MAX Collection magazine. For details, contact Scott Harkness at (800) 233-1731, ext. 3218, or email@example.com. • Unique Homes discount: The RE/MAX Collection advertising discounts through Unique Homes include placement in the print, digital and online editions of Unique Homes. For details, a list of state sales representatives can be found in RE/MAX Mainstreet. For more information about the program or discounts, contact The RE/MAX Collection team at (800) 525-7452 or TheREMAXCollection@remax.net. Or select “Luxury Homes” under the “Marketing” tab of RE/MAX Mainstreet.
Children’s Miracle Network since 1992, when Children’s Miracle Network was selected as one of the network’s primary beneficiaries. Central to RE/MAX Affiliates’ support of Children’s Miracle Network is the Miracle Home Program. Through this program: • Agents may contribute on behalf of clients with each transaction closed • Listings can be identified with a Miracle Home sign- rider on the yard sign • Many hospitals support an Honor Card program. On behalf of each contribution in excess of $25, they send thank-you notes directly to the client on whose behalf the contribution was made • Donations stay in the local area, benefiting community hospitals
Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Luxury Homes
Integrate RE/MAX Citizenship Into Your Personal Promotion Since the RE/MAX network’s earliest days, its Affiliates have played leadership roles in a variety of community service activities. Building on this commitment, RE/MAX Headquarters supports broad-based programs that put a national and international face on RE/MAX citizenship, while enabling RE/MAX Affiliates to support the programs at a highly visible local level. Community service is an integral part of the RE/MAX network’s mission.
Children’s Miracle Network Hospitals® and the Miracle Home Program
For details about the Childrens Miracle Network Hospitals® and the Miracle Home Program, please visit the Marketing page on RE/MAX Mainstreet. Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Giving Back
Susan G. Komen for the Cure and RE/MAX Racing for Life® RE/MAX is the only real estate brand represented among the eight Race for the Cure national sponsors. As a national sponsor, the RE/MAX logo is proudly featured on all race entry forms, t-shirts, race bibs and race posters. RE/MAX Affiliates who are breast cancer survivors or who have been otherwise affected by the disease are encouraged to solicit fundraising pledges for their own participation in the events. In addition, RE/MAX launched the program Sold for the TM Cure in partnership with Susan G. Komen for the Cure . This program is exclusive to RE/MAX Sales Associates, allowing them to contribute to a local Komen affiliate on behalf of clients with their real estate transaction sides. This allows RE/MAX Associates to make a difference doing what they do best – listing and selling properties.
RE/MAX is the exclusive real estate sponsor of Children’s Miracle Network Hospitals®, an alliance of 170 children’s hospitals in North America that provide medical treatment for more than 17 million children annually. RE/MAX members have contributed more than $100 million to
Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Giving Back
RE/MAX Hot Air Balloon
RE/MAX World Long Drive Championship
With one of the largest commercial hotair balloon fleets in the world, a RE/MAX Hot Air Balloon is in the air an equivalent of more than nine months every year. An estimated 100 million people see a RE/MAX Balloon annually. The RE/MAX balloon appears at sporting events and balloon festivals. Contact the RE/MAX Mid-States & Dixie Region for information on hosting or sponsoring a local balloon event.
Since 1995, RE/MAX has been the title sponsor for the RE/MAX World Long Drive Championship – golf’s premier power event and a major international competition. And each year, the eight-month-long global event results in millions of impressions.
Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Use the Brand
Operation RE/MAX Operation RE/MAX matches military spouses, career military retires, exiting personnel, or injured service members who are interested in real estate careers with RE/MAX offices that will help coach, train and mentor them. Ask your broker if he or she participates in the Operation RE/MAX program. Your office may have Operation RE/MAX logos and materials for you to use in your personal promotion. You may also be able to participate as a mentor. Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Use the Brand
RE/MAX Green The RE/MAX Green program helps agents attract and assist buyers and sellers who value homes that are energy-efficient and environmentally friendly. Increasingly, consumers see green as a way of saving money on such things as energy usage while protecting the environment. And that’s just a starting point for exploring sustainable communities, green remodeling and quality of life. The RE/MAX Green program consists of two parts: • Green Training: Earn the National Association of REALTORS® Green professional designation through RE/MAX University. Classes are available through the Learn tab on Mainstreet. You must have one of the green designations recognized by RE/MAX Headquarters in order to use the RE/MAX Green logo and marketing materials. • Green Marketing: The RE/MAX Green logo and other tools enable you to market your green expertise.
The RE/MAX support of Long Drive generates exposure for the RE/MAX network and brand around the world. On the local level, RE/MAX offices and affiliates often host qualifying events at little or no cost to themselves, also resulting in spectacular public exposure. It makes a big impression on customers and prospects, and each event is an excellent showcase for the RE/MAX Balloon and other marketing items that enhance an office’s professional image. The RE/MAX World Long Drive Championship has become a December tradition on ESPN, with the broadcasts reaching millions of viewers. Hosting a local qualifier gives you the chance to promote yourself and your RE/MAX office through an international sporting event. Your level of involvement in the Long Drive program as a RE/MAX host is solely based on your available time and level of interest. This opportunity can be an amazing marketing strategy to promote you and your office. Some approaches in the past have included press releases to local newspapers, golf calendars or directories, celebrity shootouts, posters in golf shops and sports bars, entry prizes, a RE/MAX Balloon, banners, signs, a media competition, gifts, complementary photographs – the only limit is your imagination. To learn more about becoming a RE/MAX host for a Long Drive qualifying event, contact Keith Miller at (303) 796-3224 or firstname.lastname@example.org. Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Use the Brand
Press releases: Press releases covering a variety of activities, events and news about the RE/MAX network are posted on remax.com and RE/MAX Mainstreet. The releases can be downloaded and customized to submit to your local media. Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Public Relations
HERO Entertainment Marketing: HERO offers RE/MAX props and accessories to movie and TV crews for use in television and big-screen productions. RE/MAX signs, magnets, coffee mugs or notepads have appeared in movies such as the indie film “Ping Pong Playa’,” “Lakeview Terrace,” and the Disney film “High School Musical 3: Senior Year.” Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Use the Brand
Trade magazine ads and columns: The RE/MAX network and many of its members are often featured in major articles in mass-circulation periodicals and receive frequent coverage in real estate magazines and newsletters. Special awards and recognition are common for the RE/MAX organization. RE/MAX Monthly Housing Report: The RE/MAX Monthly Housing Report is the most accurate housing report available today, analyzing market data for 54 major metropolitans across the U.S. Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Public Relations
Video news releases/feeds: Media entities such as CNN, Fox News and AP Radio News seek RE/MAX expertise at a moment’s notice. Thanks to RE/MAX University’s technology and the network’s credibility, RE/MAX officers can be live on the air to millions of viewers within minutes of receiving the request. In addition, a RE/MAX University producer actively places RE/MAX executives on business news programs, particularly with the release of news of the housing market, interest rates or housing affordability. News & Events: Everything you need to know about RE/MAX network, leadership team, events and viewpoints on industry issues can be found under RE/MAX Mainstreet’s “News” tab. Resource Path: RE/MAX Mainstreet Home > News Tab
Take Advantage of Partnerships, Discounts and Business Services RE/MAX uses its credibility and size to provide Affiliates with unique partnerships that ensure high-quality service and business products to help you conduct your business like the professional you are. A number of exceptional discounts are provided exclusively to RE/MAX Associates. You can learn more about the services available by visiting RE/MAX Mainstreet’s “Shop” tab. Resource Path: RE/MAX Mainstreet Home > Shop Tab > Shop
Bank of America Home Loans Bank of America Home Loans® is the RE/MAX Mid-States & Dixie Region’s partner for mortgage services and they are one of the top lenders consumers think of when they plan to buy a home. Every week, they help thousands of people find the right home loan by providing homebuyers with the tools, expert guidance, information and responsive service they need to become successful homeowners. In addition, they offer a full range of clear and competitive products and services to meet the needs of your clients, including affordable loans, loans for jumbo markets, government loan programs, homebuyer education and more. To find out more about programs unique to RE/MAX, visit the “Shop” tab on RE/MAX Mainstreet.
Bank of America, N.A., Member FDIC Equal Housing Lender © 2011 Bank of America Corporation. Some products may not be available in all states. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Bank of America and RE/ MAX Mid-States and RE/MAX Dixie are separate entities; each is independently responsible for its products, services and incentives.
EDR Travel The official travel agency of RE/MAX, EDR is your one source for all RE/MAX Annual Convention, Conference and STARS arrangements. Call EDR for all your business and personal travel needs at (800) 445-7697 or visit edrtravel.com. Resource Path: RE/MAX Mainstreet Home > Events Tab > EDR Travel
RE/MAX Mid-States & Dixie Region Promotional Resources The RE/MAX Mid-States & Dixie Region offers several listing and sales resources for our membership to assist Associates in their career. • RE/MAX Home Preference Guide Home buying requires buyers to remember countless details about many different homes. Assist your buyers to keep track of it all with this helpful guide. This booklet enables the potential buyer to inspect each area of the property from landscaping to sump pump all in one appointment. With the convenient check list, buyers can compare and contrast up to five different homes with one guide. Available in packets of 25 for $12.50. • Preparing Your Home to Sell Brochure This is the perfect tool for you and your seller. This booklet comes complete with step-by-step, room-byroom instructions on the essential home adjustments and improvements that must be made to sell the home faster and at the best possible price. This booklet also includes information about what the seller should do before and during the showing appointment, plus information about home inspections. Available in packets of 25 for $12.50 To order any of the RE/MAX Mid-States & Dixie Region Promotional Resources, please contact the region at (800) 397-3629.
• RE/MAX Making the Move Brochure The Making the Move brochure is a comprehensive guide to moving. Filled with tips for planning, packing, shipping and unpacking, it’s a great resource for the first-time seller or the seasoned buyer. As a RE/MAX Sales Associate, it’s a great way to help your customers with their move, without a trip to the chiropractor. Available in packets of 25 for $12.50 To order any of the RE/MAX Mid-States & Dixie Region Promotional Resources, please contact the region at (800) 397-3629.
Using Social Networking as a Marketing Tool So what is Social Networking? Social networking refers to online communities made up of people who share personal and/or professional interests and activities. Social networks allow businesses and individuals to share information about events, activities and their mission very quickly. The benefits of creating a social networking presence for yourself and your business are plenty. They can be used to connect people and build relationships, provide an on going context for knowledge exchange, and create an ongoing, shared social space for people who are geographically dispersed, among other things. Why should YOU, the real estate agent, get involved? With a tremendous reach in demographics and geographic location, social networks are one of the most effective means of communication across various groups. Social networking is also a world-wide phenomenon. Having the ability to reach out to clients and agents around the globe is one of the many inherent benefits of social networking. Finally, and possibly most importantly, most social networking sites are FREE and easy to use. Get Connected RE/MAX Headquarters has joined several social networking applications as yet another way to connect with you – our friends around the world. Social networking tools like Facebook®, Twitter, YouTube® and LinkedIn® will allow us to communicate with our network instantly and in ways we never have before. So, we invite you to join us in one or all of these “virtual hubs.” 12
www.facebook.com Joining Facebook is free and easy. Set up a new account using your email and a password you create. Be sure to check your privacy settings and complete your profile. Then, join RE/MAX Headquarters by typing the below URL into your browser, once you are logged into the Facebook application – http://www.facebook.com/pages/Denver-CO/ REMAX-International-Inc/46070299417 www.linkedin.com LinkedIn is a free professional social networking application that lets you build an integral network of colleagues, peers and friends. Once you’ve created an account, you can join the official RE/MAX International Group (search Groups: RE/MAX International) to get news and information and to connect to your peers around the world. www.twitter.com Twitter is the hottest, fastest moving application on the social networking scene. It’s a virtual fire hose of communication and will allow you to get news and information on the fly. Build an account for free and start tracking some of your important news sources, like RE/MAX Headquarters. All you have to do is elect to “follow” us and you’ll get our news first! www.twitter.com/remax www.youtube.com Today, more than ever, agents should learn how to use the most powerful online medium: video. Set yourself apart from the competition, build SEO for your web site and communicate with your clients in new ways. Gain valuable exposure for your business and your listings by uploading your videos to the RE/MAX Brand Channel and its geolocating SmartMAP. Visit RE/MAX International at www.youtube.com/remax Resource Path: RE/MAX Mainstreet Home > Marketing Tab > YouTube Brand Channel
And Throughout Your RE/MAX Career...
Protect Our Most Valuable Assets More than 35 years ago, the RE/MAX Concept let loose a flood of entrepreneurial innovation in real estate marketing and promotion. And that flood has never subsided. One principle guides RE/MAX Associates’ marketing creativity: Keep the RE/MAX marks and the goodwill they represent safe. Each RE/MAX Affiliate is charged with protecting the integrity and strength of the RE/MAX network’s name, logos, slogans, and other imagery by: • Providing the highest levels of quality service, honesty and integrity.
• Reporting infringement of our marks by competitors to email@example.com. • Using RE/MAX marks only as outlined in the RE/MAX Trademark and Graphic Standards manual. This strengthens the marks, and provides you the benefit of maximum brand recognition. The manual is available in your office or for download on RE/MAX Mainstreet. You also can help by letting us know if you see RE/MAX marks used improperly. The following pages contain basic guidelines regarding use of a few of the RE/MAX System’s most prominent marks.
Fundamental Rules for Using RE/MAX Trademarks/Logos/Slogans While you are becoming more familiar with the RE/MAX Trademark and Graphic Standards manual, here are some basics to get you started: 1. When using the RE/MAX name or marks, you must include your brokerage’s full name, address and phone number. Even when answering the phone, use the full office name, not just “RE/MAX.” 2. Do not use “RE/MAX” as a noun or verb, or in possessive or plural form. It should be used as an adjective. For example, “Contact your nearest RE/MAX® real estate office.” Use the ® symbol on the first or most prominent use of “RE/MAX.” 3. Do not modify the appearance of any RE/MAX trademark or logo in any way. 4. The only compliant format for an Associate domain name including “remax” is: remax-[office name]-[city]-[state/province/ country]-[Associate name].com, such as: remax-premier-denver-co-akelly.com. In the U.S., Web site addresses available through LeadStreet in the format [Mainstreet user ID].remax.com (example: akelly.remax.com) may be easier to market. 5. Make sure all your marketing and promotional materials contain the statement, “Each office is independently owned and operated.” 6. In addition to using the marks correctly in all materials, you must follow the trademark manual’s precise specifications for yard signs. 13
These logos and others can be downloaded from RE/MAX Mainstreet
Note: When the RE/MAX logotype appears in color, the letters are in red and the slash is in blue, except when the logotype appears on the face of the balloon, in which case the letters are in blue and the slash is in red.
Note: All RE/MAX marks must be presented in correct alignment (not tilted) and with accurate colors (or in a single dominant color, except that the balloon may appear only in a dark color on a light background, not the reverse). There should be no overlapping text or graphics on the marks, no cluttered design elements around them – and no other marks near them.
RE/MAX Red (Bright Red) • PMS - 186 • CMYK - 100Y, 100M • RGB - 206R, 0G, 0B • On the Web - #CE0000
RE/MAX Blue (Brilliant Blue) • PMS - Reflex Blue • CMYK - 100C, 70M, 5K • RGB - 49R, 69G, 148B • On the Web - #314594
Resource Path: RE/MAX Mainstreet Home > Marketing Tab > Official Logos and Images
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