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nicole mignon huntsman


enthusiasm. ambition. desire. I am  a  passionate  traveler  and  frequently  find  myself  chatting  up  a  storm  with  strangers.  I  was   born  and  raised  in  Dallas,  Texas  where  the  grass  is  always  green  (﴾except  in  August)﴿.  I  am  a  loyal   consumer  of  Kirkland  Trail-­mix  from  Costco  and  Smartwater.  I  crave  anything  creative  and  often   let  my  imagination  run  wild.  I  grew  up  with  a  business-­guru  father  and  an  interior  designer  mother,   where  I  established  my  talent  for  creative  thinking.  Color,  patterns,  and  prints  excite  me.  On  rainy   days  I  am  either  inside  reading  or  outside  exploring.  I  am  a  southerngal  who  loves  some  good  chips   and  salsa.  I  thrive  off  of  challenges  and  problem  solving.  When  life  gets  hard,  I  turn  on  Seinfeld  until   I  can’t  stop  laughing.  I  consider  myself  a  smart  risk  taker.  I  tend  to  be  opinionated,  but  I  am  also   teachable.  I  live  for  making  a  difference.  Advertising  is  a  way  I  know  I  can  do  that.


contents. ....... . Resume   .........  A nthropologie .........  B YU  Wellness .........  T ipping  Bucket .........  L ’Oreal  Professionnel .........  O rganic  Lunch  Product


nicole mignon huntsman nicolemignon.posterous.com nmhuntsman@gmail.com 214.563.1939


work experience.

education.

BYU Advanced  Advertising  Lab Advertising  Account  Manager 2009-­Present Provo,  Utah Worked  with  a  variety  of  clients  while  learning  the  workings   of  an  advertising  agency.  Clients  include:  Tipping  Bucket,   ORCA,  JCPenney,  and  BYU  Wellness.

Brigham Young  University Bachelor  of  Arts  in  Communications Advertising

activities.

Anthropologie Visual Intern February  2008-­June  2008 Dallas,  Texas Assisted  the  Visual  Manager/Merchandiser  with  window   displays,  organized  products  and  merchandise,  and  worked   closely  with  the  Creative  Display  Coordinator.

BYU Advanced  Advertising  Lab L’Oreal  Brandstorm Member  of  American  Advertising  Federation,   Utah  Chapter  (﴾AAF)﴿  

skills.

It’s A  Party Sales  Associate  and  Assistant  Buyer October  2006-­June  2008 Dallas,  Texas Responsibilities  included  creative  projects  and  designs  for   both  store  displays  and  sales  campaigns,  opening/closing   the  store,  merchandise  orders,  buyer  at  the  Dallas  Market,   and  customer  service.

Mac/Windows OS Microsoft  Office Adobe  Photoshop Qualtrics


Anthropologie


Anthropologie is a world-wide retail store that is known for its whimsical and unique store design and merchandise.

me.

As the  Visual  Intern,  I  had  the  opportunity  to  work  alongside  the  Visual   Manager  in  formulating  design  plans  for  window  and  store  displays.

problem.

How to  create  an  inviting  atmosphere  while  keeping  Anthropologie’s   unique  style  in  execution  and  product  display.

solution.

Focus on  the  layout  and  design  quality  of  the  store  that  would  be  most   appealing  to  the  consumer’s  eye  through  innovated  approaches.

results.

Increased number  of  customers  and  sales  through  the  creation  of   abstract  window  displays  and  organization  of  product  placement.  


BYU Wellness


me.

I managed  a  team  to  create  the  strategy  for  a  BYU  Wellness  campaign  that  would  motivate  students  to   live  a  healthy  lifestyle.  I  assisted  in  discovering  key  insights  through  research,  and  also  in  preparing  the   brand  model  and  creative  brief.  I  acted  as  the  liaison  between  the  BYU  adlab  and  the  client.

problem.

The BYU  Wellness  program  feels  as  though  students  do  not  make  wellness  a  top  priority  in  life  and  want   to  find  a  way  in  establishing  the  importance  back  into  the  student’s  life.  

research.

I organized  and  assisted  in  conducting  17  ethnographies  and  friendship  groups,  and  a  comprehensive   online  survey  that  was  sent  out  to  3,000  students.  I  assisted  in  calculating  quantitative  research  using   SPSS  and  comparing  the  data  results  of  the  873  responses.

insight.

Although college  students  perceive  wellness  an  important  aspect  of  their  lives,  it  has  fallen  to  “the   bottom  of  the  list”  and  they  lack  the  knowledge  of  opportunities  for  physical  wellness  on  and  off  campus.   Students  need  to  be  not  only  informed,  but  also  inspired  in  making  wellness  a  top  priority  again.                      

result.

Our research  motivated  BYU  administration  to  make  a  campus  campaign  aimed  at  students  to   communicate  the  news  of  a  new  Student  Wellness  program  that  includes  a  director  and  an  advisory   council.  An  accessible  and  student-­friendly  website  was  made  that  compiles  and  organizes  every   wellness  entity  on  campus.  


brand model. current brand  position:

core desire:

Facets of  student  wellness  are  convoluted  and  lost   within  the  immensity  of  the  University.  Students  are   unaware  as  to  services  the  University  offers  and   find  out  what  little  they  know  through  inconsistent   channels.

“I thrive  on  the  sense  of  accomplishment,  from   academic  success  to  social  relations.  I  feel  less   stress  once  I’ve  accomplished  something  and  all   of  my  efforts  seem  worthwhile.”

desired response: BYU  Wellness  is  evidence  of  a  responsive   administration,  providing  guidance  by  encouraging,   educating  and  enabling  students  to  pursue  life-­long   wellness.

role of  the  brand: BYU  Wellness  provides  services  that  help   students  feel  fulfilled.  The  program  lessens   stress  by  providing  balance  in  the  students’  lives,   fleshing  out  the  neglected  aspects  of  wellness  to   create  a  more  holistic  experience.  As  a  guiding   resource,  BYU  Wellness  empowers  the  student   according  to  their  individual  wellness  ambitions.

conceptual target: The  unbalanced  BYU  student.  

compelling truth:

Students focus  on  one  part  of  their  Wellness,  but   don’t  acknowledge  the  other  components  that  they  do   not  recognize  as  a  priority.  They  focus  too  intensely   on  one  aspect  but  ignore  the  others.  Obsessing  over   the  details,  they  fail  to  grasp  the  larger  picture  of   personal  wellness.  

BYU Wellness  is  an  evolving  program,  the   administration  is  listening  to  the  student  voice,   and  the  website  acts  as  a  hub  of  information  which   compiles  University  resources.  

selling idea: BYU  Wellness  spreads  you  out  without  spreading   you  thin.


students priorities ranked 1-5.


Tipping Bucket


me.

As part  of  the  Tippingbucket.org  campaign,  I  assisted  in  the  research,  attended  group  and  client   meetings,  and  helped  create  awareness  for  the  brand.

problem.

Create a  messaging  strategy  that  will  increase  membership  numbers,  donations,  and  outside   funding  while  keeping  current  members  active  and  motivated  to  do  more.    

solution.

Our client  decided  to  enter  the  2010  Pepsi  Refresh  Project  and  commissioned  the  BYU  adlab   to  lead  the  efforts.  The  project  targeted  people,  businesses,  and  non-­profit  organizations  with   ideas  that  would  have  a  positive  impact  in  the  community.  After  the  ideas  were  submitted,  the   public  had  the  opportunity  to  go  online  and  vote  for  their  top  ideas  for  a  limited  time.  The  top   ranked  ideas  would  win  a  grant  to  help  execute  and  advance  their  idea.  Tipping  Bucket  entered   the  Pepsi  Refresh  project  to  create  more  awareness  among  the  target  consumer.  

execution.

Encouraged people  to  vote  through  community  outreach  in  college  classes,  high  schools,  and   local  businesses.  Also  motivated  people  to  vote  via  text  messaging,  viral  videos,  e-­mails,  and   other  social  media  sources.  Conducted  guerilla  events  that  included  a  sidewalk  chalk  campaign   that  reached  to  around  15,000  people  in  one  day  through  over  500  chalk  messages,  and  an   awareness  campaign  at  sporting  events.  


L’Oreal Professionnel


me.

For the  2011  L’Oreal  Brandstorm,  our  client  was  L’Oreal  Professionnel.  As  part  of  a  three-­ member  team,  I  conducted  in-­depth  research  that  led  to  analyzing  the  target  market  and   formulating  a  comprehensive  10  page  case  study.  

challenge.

Create a  L’Oreal  Professionnel  product  for  men  that  would  be  sold  through  salons.

problem.

How do  we  create  an  atompshere  that  attracts  men  to  salons  for  an  addicting  experience  that   will  lead  to  product  trial  and  purchase.  

research.

Our research  showed  us  that  men  care  about  how  they  look.  They  want  to  embrace  their   masculinity,  yet  not  neglect  their  appearance.  This  balance  is  something  that  in  the  past  few   years  has  become  a  constant  theme.  In  order  to  become  the  stylish,  yet  manly  man,  they  have   begun  to  focus  on  their  look  from  head  to  toe,  head  being  a  big  focus.  Hair  is  a  big  focus,   and  men  are  beginning  to  try  premium  male-­specific  haircare  products.  They  want  products   tailored  to  them  that  makes  them  stand  out,  yet  look  the  part  of  the  hedonistic  man.  Men  are   on  the  hunt  for  something  that  gives  their  hair  texture,  but  maintains  a  smooth  and  styled   appearance.  They  are  trying  waxes,  sprays,  mousses,  gels,  and  other  products  but  still  are   wanting  to  find  the  “it”  product.


target. Aimed towards  the  male  demopgraphic  ranging  from  ages  20-­35.  These  men  are  classified  as  the   passionate  and  motivated  men  who  keep  a  casual,  yet  well-­groomed  appearance  while  carrying  a   “quiet  confidence”  look.  These  men  are  always  seeking  for  new  opportunities  and  ideas  in  order   to  reach  their  potential.  They  live  life  to  the  fullest,  but  understand  the  balance  that  is  required  to   succeed.  

idea.

Create a  product  that  will  be  recognized  as  a  staple  in  their  everyday  routine  and  that  will  help   men  feel  confident  and  complete.  The  product  is  the  extra  “umph”  they  need  without  looking   overdone.

product solution.

L’Oreal Professionnel:  Rogue  is  a  product  line  that  is  clear,  simple,  and  just  enough  to  keep  men   moving  and  thriving.  This  product  line  is  made  up  of  three  different  products  including  a  texturizer,   smoother,  and  refresher  which  all  include  a  color  tint  to  enhance  men’s  natural  hair  color.  


Organic Lunch Product


me.

I led  a  team  to  develop  a  product  and  create  a  strategy  for  a  organic  lunch  product.  I   conducted  qualitative  and  quanitative  research,  assisted  in  creating  the  brand  model  and   creative  brief,  and  pitched  the  final  presentation  to  the  client.

problem.

How to  create  a  healthy  lunch  product  that  will  solve  the  battle  between  the  picky  palettes   of  children  and  the  health-­concious  minds  of  mothers.  

solution.

Munchbox. Munchbox  is  designed  to  make  eating  healthy  fun  for  kids  through  the  unique   packaging  and  food  compartments.  Online  order  services  and  in-­store  kiosks  make  it  more   convenient  for  mothers  to  give  their  children  the  customizable,  healthy  lunch  their  kids  will   eat.

results.

Our research  findings  and  recommendations  helped  management  make  important   decisions  regarding  the  potential  launch  of  a  new  product.  


The online  portion  of  the  campaign  offers  a  quick  and  easy  method  for  mothers   to  decide  on  options  for  their  kids.  Sign-­up  includes  an  option  to  save  kids  lunch preferences  to  profiles.


The  unique  design  and  eco-­friendly  packaging  of   Munchbox  is  made  out  of  combustable  cardboard  and  is   easily  shipped  and  recycled.  

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thank you.

Nicole's Portfolio  

advertising portfolio.

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