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Nicole Gibran Fire Safety Objective: “Be mindful of the proper safety practices in tents and vehicles when dealing with electric power/open flames (i.e. - candles, smoking, matches).” “Burnt” (TV) A male Service member is shown, inside a tent, reading and writing letters at a desk. A tall, lit candle, on an unsecured base, is also on the desk. The man gets up from the desk, the desk shakes and the candle is knocked over. The letters catch on fire, and the flames begin to spread. The man successfully extinguishes the flames, and then surveys the damage; all of his letters and pictures are ruined, along with a slightly charred desk. The man is visibly upset at the loss of his letters. A VO advises viewers to always use caution when dealing with an open flame, and make sure to use a secure, fool proof base or protective container when using candles. “Flavor Country” (TV) Spot opens with a Service member smoking a cigarette as he rides in a vehicle. He turns and flicks the cigarette. The cigarette doesn’t make it out of the vehicle, and rolls onto a seat where it begins to burn a growing hole in the fabric. The service member quickly sees this, grabs the cigarette and properly snuffs it out. He’s shown to be relieved, but then seeing the damage his cigarette did to the vehicle, he shakes his head, and appears to be regretful of his mistake. VO then urges viewers to dispose of their cigarettes properly to avoid fire and damage. “Show Off” (TV) A group of service members are shown, laughing and having fun in a tent. A competition, of sorts, is going on. “Check this out!”, says one man. He strikes a match on his boot and it ignites. Impressed, the other men clap. “I can top that!” says another man. He strikes a match using his teeth. The group goes wild. “Oh yeah? Well, fellas…check THIS out!” says another. He holds up a lighter and smiles devilishly. The other men give each other unsure looks. Cut to the aftermath. The lighter man is shown, face blackened, draped in a blanket, standing outside of a charred tent. “I knew that was a bad idea”, says one of the men, shaking his head, as he passes by the lighter man. VO then urges viewers to be responsible and use caution when dealing with an open flame in a tent. “That Smell” (Radio)

A group can be heard laughing and talking, someone says “Who’s dealing?”, implying there is a card game going on. “Hey…do you smell something?” says one man. “Probably just Johnson.” jokes another. “No. I smell something…burning.” A slight commotion is heard. Someone shouts that a stack of papers in the tent are on fire. A fire extinguisher is heard. “Found the source. Looks like this candle got knocked over and fell on the pile of paper.”, says one of the men. “Who would light a candle near a stack of paper?” someone shouts. “…Sorry, guys.”, says one man, sheepishly. “Johnson.”, the group collectively says. Narrator then tells listeners to exercise proper precautions when around an open flame. Make sure surfaces are clear, and to keep the candle/flame within view. “Wet Socks” (Radio) Spot opens with the sound of running footsteps, and a slightly out of breath man saying “Man, that was a great run! A little rain never hurt anyone! Too bad my last clean pair of socks got soaked.” “Aha! I know…”, he says as a stroke of genius comes over him. “I’ll just put ‘em on my space heater to dry off. There! That should do the trick.”, he says to himself. Sounds of the heater sparking and sizzling followed by a whoosh as the socks ignite. The man panics and scrambles to put out the flames. Stomping, sounds are heard, as he manages to extinguish the small fire, and give a sigh of relief. “Hey, what’s going on in here?” says another man, just entering the tent. “I just put my socks on this space heater, and the next thing I know, the thing caught on fire!” The mans friend responds, “What were you thinking putting your clothes on a heater? That’s just plain dangerous. Never put anything on a space heater—or close to it for that matter. Why do you think I have mine on a clear, level surface, by itself?” The man replies, “Well, now I know. That was a close call!” “I’ll say…now you have to sleep in a tent that smells like burnt socks!”

Objective: “Be aware of the dangers of electrical fires caused by overloading electrical sockets, plugging extension cords together, and running extension cords under rugs or anywhere they can be pinched under or behind furniture or equipment.”

“Overload” (TV) Spot opens with a close up of an overloaded/crowded power strip. The shot widens as a man bends down and manages to squeeze one more plug into the strip. He stands back and stares in awe at his accomplishment; a new TV, sounds system, DVR—the works. “Honey, come on! We’re late!”, his wife calls from another room. The man turns to leave. A close up of the overloaded power strip is shown; it begins to spark. Fade to black. Fade up as the couple stands in front of their fire-damaged house, talking to a fireman. A VO tells viewers that over 26,000 household fires are caused by electrical equipment each year, and advises against overloading power strips and wall sockets. “Better Safe Than Sorry” (TV) A series of shots; a woman is shown looking under rugs, inspecting plugged in appliances in the bathroom, inspecting power strips and outlets, unplugging lamp cords plugged in behind couches, etc. Her husband asks what she’s doing, to which she replies, “Checking all of our electrical sockets—making sure there are no fire hazards.” “Aren’t you getting a little carried away? I mean, c’mon…the extension cord?” he says, as he motions to the now unplugged cord that ran under the rug. “Not at all. Most electrical fires are caused by overloaded circuits, and cords run under high traffic areas—like that rug.” “Wow, I didn’t realize we had so many potential fire hazards. Here, let me find a better place for this.”, says the husband as he picks up the extension cord. A text graphic comes up saying “Better Safe Than Sorry.” As a VO says: “Routine checks can prevent electrical fires, and keep you and your loved ones out of risk from a fire.” “Not A Game” (TV) A family of four [mom, dad, son, daughter] are gathered around a table, playing a board game. The teenage daughter rolls the dice and moves her piece forward several spaces. She then draws a card and reads it aloud: “An overloaded circuit causes your house to burn down. Move back five spaces?” The daughter seems confused. “Those are the rules, honey!” says the father as he moves her piece back five spaces. “What kind of game is this?” says the daughter. The son now rolls the dice, moves his piece, and picks up a card to read aloud; “You ran an extension cord under a rug and caused an electrical fire. Pay 6,000 dollars!?” “Hand it over.”, smiles their mother with her palm extended. The son forks over the paper money. The family shifts out of focus as a text graphic appears: “For many people, this is no game.” A VO says: “Fires caused by poorly maintained and overloaded circuits, destroy many houses, cause cost thousands of dollars in damage. Make sure you play it safe.” “Loveless Line” (Radio) A smooth voiced radio personality speaks, “Welcome back, ladies and gentlemen, to the midnight dedication hour. Tonight’s letter comes from, John. He writes, ‘Gina, I’m so

sorry for overloading your electrical circuits and plugging into sockets behind your furniture. Please find it in your heart to forgive me, and let me move back in.’” “Well, Gina…he sounds sorry to me. Hold on…I-I’m getting word from my producer that we have Gina herself on the line right now! Gina?” “Hello…this is Gina. John almost set my house on fire with all this cords and electronics. There is no way he’s getting a second chance, or coming anywhere near my house! I’ve moved on, and my new man is electrically responsible!” “Well, you heard the lady, John. I can only hope you’ll do better with your next girlfriend…that’s if you can get one.” “Coming Home” (Radio) The sounds of fire engines and lapping flames are heard. A woman speaks, “It was one of my greatest fears, but I never really thought it would happen. An electrical fire destroyed my home…and it could’ve been easily prevented.” A narrator then tells listeners that routinely checking, and making sure their outlets aren’t overloaded, and cords are in safe areas, can prevent household electrical fires.

Objective: “Recognize the potential dangers of leaving grease on a stove unattended and the correct way to extinguish a kitchen grease fire.” “Leave It To Extinguisher” (TV) A woman is seen cooking with a frying pan. Half of her attention is focused on the television on the other side of the kitchen, where an old black and white, June Cleaveresque woman is doing housework in a commercial. The woman returns her attention to the stove, only to see the contents of her frying pan up in flames. She fills a glass with water and is about to throw it on the pan, when the black and white hand of the June Cleaver-ish woman from the commercial taps her on the shoulder. “No, no…you must never throw water on a grease fire!”, commercial “June” then hands the dumfounded woman a fire extinguisher. “Here. Make sure to always use a fire extinguisher for cooking fires!” The woman extinguishes the flames and turns to thank to TV woman, only to see she’s back in/on the television. “T-thanks…”, stammers the still shocked woman. Close up of the TV as the housewife winks at the camera “You’re welcome.” “Precaution” (TV) Spot opens with a man and his wife, “Relax honey, I’ll cook dinner tonight. You go on to yoga class.”, says the man. His wife, surprised, smiles, “Oh really?”, then the smile is wiped from her face as she has a thought bubble (or dream sequence) of fire engines and flames, (maybe stock footage of a house exploding). “Before you do that, let’s go over a few things…”

The woman and her husband are shown talking as a VO says: “To avoid cooking fires, make sure you have a fire extinguisher in your kitchen, and in nearby rooms. And, if necessary, get out and call for help.” “Put A Lid On It” (TV) A man is shown standing in front of a stove. He places a few strips of bacon inside the pan. Sizzling sounds are heard. A voice from another room calls to him, “Hey, could you come here for a sec?” The man leaves as the picture fades to black. Fade up, as the man returns to the kitchen to see small flames coming from the pan. He quickly turns off the stove, and reaches for a fire extinguisher—which is shown to be empty as it sputters and nothing comes out, he then places a pot lid over the pan. The flames get are smothered and smoke wafts up from the pan. The man breathes a sigh of relief. The frame freezes and a text graphic comes up ;“The right way.” The previous events then get rewound to the point where the man enters his kitchen to discover the fire. This time the man panics, starts flinging puny handfuls of water on the fire and attempts beating the flames down with a small kitchen towel, to no avail. He blindly reaches for the nearest thing on the counter to douse the fire with, which happens to be a beer bottle. The flames grow even more as the frame freezes. A text graphic comes up; “The wrong way.”, and A VO says: “Never leave your running stove unattended, always make sure you have a working fire extinguisher, and avoid using water and cloth to put out cooking fires.” “YouFire” (Radio) Sizzling, cooking noises are heard. “Ah, that smells great!”, says a man. Another voice says, “Oh, man, you gotta check this video out! 5 million hits! This panda is hilarious.” The two men are then heard laughing as sounds from an Internet video are heard. Crunchy, crackling noises are then heard. The two men are heard sniffing the air. “You smell something burning, man?” They both share an, “Ahh! The stove!” One man tells the other to grab the fire extinguisher. Extinguisher sounds are heard and we hear them breathe a shared sigh of relief. “That could’ve been really bad! Too bad I didn’t catch in on camera. Could’ve been a hit!”, says the laptop guy. “How about I throw your laptop on the stove?”, says the other, not so entertained, man. A narrator then advises listeners to never leave their stove unattended, and to always have a working fire extinguisher in the kitchen.

“The List” (Radio) Military cadence are heard. “Okay, dad’s cooking…let’s go over the list.”, says a woman. “Fire extinguisher.” “Check”, says a little girl. “Smoke alarm working.” “Check.” “Football game or any other distractions turned off.”

“Check.” “Fire department on speed dial.” “Check—“ “Is this really necessary?”, says a man [Dad] “Need I remind you of the last time you attempted to cook?” “…No.” says the man sheepishly. “But the grease burns are healing nicely.” Narrator then tells listeners that kitchen safety is no joke, and to never leave the stove unattended, always have a fire extinguisher in the kitchen, and in nearby rooms.


Fire Safety PSAs  
Fire Safety PSAs  

Several radio and tv concepts for military fire safety, two of which have gone into production.