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Skywriting by…nico Social Media Marketing for Small Businesses & Professionals

acebook tips OVER 200 Tips on Various Categories:

• Demographics • General Tips • Editorial Calendar • Prompts • Multimedia • Questions and more... www.SkywritingByNico.com  P.O.Box 881118 Pukalani, HI 96768


1. Use every CONTENT category: Text, links, images and video. Variety increases reach and user engagement. 2. Use the 80/20 rule: 80% of status updates should give value to the Fans first, 20% of status updates can be promotional, or brand first. 3. Post like a friend, not a brand: Humanized language gets a better response. Trademarks and press release styled writing destroy the potential for a relationship and turn Fans away. 4. Reply to Fans when they comment on status updates. This encourages Fans to comment more and increases the total interactions. 5. Stop automating blog post or tweets to Facebook. Facebook is its own platform. Treat it accordingly. 6. Break news: Announce products, sales, website poll results, event news and more. If users know your Facebook wall is the most timely source for certain news it will drive them back to it regularly. 7. Like other pages as a page: Find pages that are related to your business. Mention and thank these other pages to encourage cross promotion partnerships. Share wall space. 8. Avoid complicated words and phrases: Fans respond more to simple language. 9. Talk about Facebook: Facebook is the most shareable topic on Facebook (according to HubSpot research). Try to include Facebook mentions that are relevant to your brand or industry instead of just posting about Facebook generically. 10. Use short status updates: Use 10 words or less when possible. 11. Celebrate milestones. People like numbers and they like celebrating. Share with Fans when you reach 5000 Fans or your first status with 100 likes. The more creative the better. 12. Exclaim! Start a status update with an enthusiastic declaration like “Wow,” “Whoa!” or “Hot Dig giddy.” Use corny exclamations at your own risk. 13. Include a daily tip! Stay top of mind at the start of your customers day. Give them a valuable tip of the day that they need. (i.e. A lender giving a Realtor the Mortgage Rates of the day.)

` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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1. Ask a question about an image: Put a question in the caption of your photos when you share them. For example “Where do you think this photo was taken?” 2. Use photo albums to post photos instead of posting directly to the wall. The albums still update the wall and the photo albums allow more organized archives of photos than one large, chaotic wall album. 3. Include links with videos: When uploading videos, include links to your website in the description to drive viewers back to your website. 4. Best caption contests: Ask Fans to title interesting photos and announce a winner. Include special content or offers at the end of a Facebook video to get people to watch and engage more. Make sure to promote the links in other places. 5. Encourage fan submitted wall photos as entry into simple contests, like a “Fan of the week/month.” Ask Fans to post photos with your product, logo, or doing an activity relevant to your industry/brand. 6. Host live interviews with personalities, important company spokes people, brand champions or industry experts on a Facebook tab or live on your page’s wall. 7. Do not post groups of photos all at once: Publish images one at a time or three at a time (the most that will be previewed on the wall) to create more reactions over multiple days or weeks. 8. Use images to draw attention to a poll or survey. When asking questions on your wall, try posting the question as a caption on an image relevant to the topic 9. Where’s Waldo? Post images with hidden items for Fans to scout and find. Link to forum topics: The forum is little used, share your page’s forum topics and updates on the wall to encourage more interaction there. 10. Ask Fans what they see: Ask Fans to upload simple photos to the wall “What is the view like from your desk?” or “What does your computer desktop look like?” 11. Create a narrative with photos: When publishing three photos to an album they display next to each other on the wall. The new Facebook Page layout also allows 5 photos to display in random order next to each other. Use this proximity creatively grab fan attention.

` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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EDITORIAL CALENDAR 1. Create a consistent offer or Special for Fans to look forward to on a regular basis. For instance, post a new product specific 20% off coupon the first of each month, just for Fans 2. Weekly expert tips: Recruit industry experts to give a weekly tip to your Fans, text or video. 3. Consistently post photos: Find an opportunity to publish images regularly. Think product photos, customers enjoying products, graphs or data from your industry, event photos, etc. Find a consistent source. 4. Experiment with publishing times/days to track when Fans are most active. This is different for every community: Virtue says “11am, 3pm, 8pm, and the weekend are more active”. HubSpot says “outside of main work hours (morning, evening, weekend) - Facebook users interact more when they’re off the clock.” S. Spread out top 10 lists over the course of 10 status updates, once every day or week as a countdown. 6. Celebrate official “Awareness” months: Find creative ways to celebrate commemorative months like ‘Clean Up Your Computer Month’,’ Hot Tea Month’, ‘Black History Month’, ‘Autism Awareness Month’ and more... 7. Feature a Guest Host: Allow a celebrity, fan, employee or other company stakeholder to contribute to your Facebook content for a day or week. Include an image of them in the avatar, have them sign their updates, and include a tab that explains the campaign. 8. From the archives: Every week or month, showcase historical photos, articles, or advertisements to engage user responses around the brand’s history. 9. Celebrate ODD Holidays or made up holidays. For example “Today is the first ever take-acoworker-to-lunch day. Will you be celebrating?” or “Today is talk like a pirate day, which of our products can you use to help celebrate?” 10. Celebrate relevant Moments in History: For example “On this day in 1900, the first waffle iron gave breakfast goers everywhere a better breakfast future.” 11. Test update frequency to determine how many times per day you should publish. Research suggests anywhere from once every two days to 3 times a day. Find your community’s sweet spot. Ask the Fans!

` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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1. Generate debate with questions: This can be healthy debate and does not have to be controversial. For example “Who is your favorite Smurf?” or “Who would win in a dance off, Justin Bieber or Beyonce?” 2. Live Facebook Q&A: Bring in leaders of the company that Fans don’t normally get access to, ask Fans to comment on the wall with questions and have company leaders answer them for a certain time period. 3. Simple multiple choice questions: Include “A) B) C)” options with a question. 4. Ask a yes/no questions: Very simple, very effective! 5. Ask metaphorical questions: For example “If your life were an 80’s movie…” or “If your business were a Reality TV show…” or (a real example) “An Oreo cookie without milk is like…” 6. Post simple facts or stats: Fans love numbers and stats, but include a question to actually get a response. Otherwise, you will get mainly likes. 7. Ask for nominations for a list: For example “We are building a list of the worst diet trends of 2013, what would you nominate?”

8. Favorite Things: Ask your Fans about their favorite things. For example “What is your favorite healthy dessert?” or “What is your favorite reality TV show?” Favorite Restaurant? 9. “If you could” questions: Ask Fans where they would go if they could travel anywhere, or eat dinner with any celebrity, or who would play them in a movie. 10. Broad appeal predictions: Ask your audience topical questions about upcoming events. For example “Who will win best movie at the Oscars?” or “Who will win the Super Bowl?” 11. True or False: Ask your Fans to decree whether a statement is true or false. For example “T or F, Facebook is a beautiful waste of time” or “T or F, all of our families are really crazy when you look hard enough.” 12. Rate it on a scale of 1 to 10: Ask Fans to rate something from 1 to 10. For example “How important is chocolate in your life, on a scale of 1 to 10?” And then announce the average of the answers to see the community response

` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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1. Crowd Source: Ask Fans to tell you what coupon they want next or what recipe they want to see next on your blog. Make sure if you are asking for fan feedback, you are able to act on it first. 2. Make your Facebook page part of a larger contest or campaign: For instance post clues on your wall as part of an online scavenger hunt that includes your Twitter account, blog, and Youtube channel. 3. Control the description text Facebook displays when you share a link. When you share a link on your wall, the text under the page title is called your meta description. By default this text will usually be an excerpt of the first few words on the page. 4. Include links in text status update and not the links box. The update will display the link as clickable in addition to the normal title, photo, and meta description of the link. At a minimum this allows an additional opportunity for a fan to click the link. These links stand out as different and can get clicked on more. 5. Keep Fans on Facebook: When promoting contests, email sign ups, sales pages or other calls to action, send Fans to a Facebook tab for these actions whenever possible. Research shows conversion rates increase when Facebook users do not have to leave Facebook.

1. Use your analytics to find unique demographic groups that you can target with relevant status updates. Targeted posts allow for more relevant content presented to a smaller audience. This should increase the feedback score of a status update and allow it to get seen by a higher percentage of the potential audience. 2. Ask gender targeted questions: You cannot target status updates to men or women, but you can ask questions phrased for men or women. For example “For our female Fans, what is the perfect Christmas gift for a guy?” 3. Target updates to regional special interests: For example, wish your UK Fans a Happy Boxing Day or congratulate Fans in a specific city on a recent sports win. 4. Target updates to specific languages: Research your page’s user insights to see if there are enough of your Fans in certain language group to target updates for that language. ` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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1. Ask for “Likes”: Tell users to “click Like” if they agree with a statement! 2. Use simple fill in the blank prompts: For example “My biggest business challenge is __________.” 3. Ask Fans to rank a short list: For instance “List these three things in order of importance “Coffee, Newspaper, Breakfast.” 4. Tell the first half of a joke: For example “Oreo and milk went to the store… what did they buy?” or “Facebook and Twitter walk into a bar…” 5. Corny comments about the Facebook ecosystem: For example “Don’t LIKE this update, seriously, don’t Like it” or “We LIKE you, do you LIKE us?” 6. The “Name that” game: Include a quote and have people guess the movie, song, TV show, etc. For example “I want the fairy tale - Name that movie” 7. Let Fans vote on something: Ask Fans to vote on something with their comments, like the next sale item, blog feature, Facebook avatar image, etc. 8. “Share how your day has been” Allowing their friends and Fans to share how their days are going. Vent a little on their pages. 9. “Keep people up to date on your latest holiday news” Around the holidays or any-days, keeping up to date on what’s happening in our Fans worlds.

10. “What have you been up to?” Asking a simple questions. “Que Pasa”? 11. Or an every popular post you’ll see more often…”Post your Business Page here”You will see this post more often than not these days. Page promotion is extremely important on page administration pages.

` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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1. @Tag people or pages who are featured in a post – Use this sparingly as some Pages do not want a lot of tags on their page. It also can be annoying if you do it every day. Say nice things about the people or pages you are tagging and you will be noticed. 2. Make sure you are encouraging conversation and Likes to stay visible and get into the Top News – When people comment and Like your post, your posts will be more likely to show up in their Top News feed. 3. Post on the wall of the Event. Be active to be visible – When you post an update on the wall, people you have invited to your event get a notification, even if they haven’t RSVP’d yet. Don’t post something every day and make sure you are posting something relevant, but it’s a good \ way to keep your event visible. 4. Comment on other Pages as your Page – Remember to add value and participate in the conversation. You will first have to log in as your Page, ‘Like’ the other Page as your Page and then watch the News Feed of your Page (click Home when you have logged in as your Page) to see some of the recent posts of Pages you have ‘Liked’. 5. Have a Fan Page Day – Encourage people to post their as their Page and introduce themselves. People love to share and get to know each other. I love when I see people interacting who I know have met through my Fan Page. Engaging with each other is what it’s all about! 6. Be regular – Have a regular posting schedule so that your community knows what to expect and can share with others. For example, have a question of the day, an article of the day and a fan of the week all at the same times. 7. Have Facebook “Office Hours” or host an Expert – Do an on-Facebook Event such as anyone can post live questions for an hour and you will answer them or have an expert in your field on your Page Wall answering LIVE questions. It’s fun and creates buzz around your Page. Ask some of your key supporters to be there to help seed some of the initial questions. 8. Encourage people to ask questions – Make sure you are encouraging interaction and responding promptly. With the Facebook notifications feature, it is now much easier to monitor when people post questions. Try to respond to the questions within an hour or two if you can. 9. Ask people to upload fun photos and tag themselves in them – This doesn’t have to be a contest but it could be something fun. 10. Post often – This is the number one mistake people make on their page is not posting often enough. To be visible you need to post at least once per day. 11. Use photos and videos creatively – Photos and videos are much more shareable and rich. Post photos of yourself and your business and your customers. I promise, you will get great feedback!! ` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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Week 1     

Create your Facebook page – https://www.facebook.com/business/build Optimize your page picture and thumbnail (160 x 160 Pixels) Customize your Timeline cover photo (851 x 315 Pixels) Search engine optimize (SEO) your Facebook page Update your Timeline with updates, news, links, and photos

Week 2     

Develop an Engagement Strategy

Establish an identity for your Facebook page Create a schedule for regular page updates Use Timed posts on Facebook Execute your content stream using Hootsuite Try other posting platforms to see what works best for you Add a Like button to your website

Week 4      

Encourage Visitors to “Like” Your Page

Give an offer away to encourage “likes” Be creative and refine your offer Create a landing page on your website for your offer Customize photos to display your offer to get more likes Create a like-gated tab

Week 3      

Set up Your Facebook Page

Promote your Facebook Page

Add a Like box to your blog Integrate Facebook link in your online communications Add your Facebook link to you email signature Launch your first Facebook ad campaign Use Facebook Insights to measure your Facebook page Try ads on other social media platforms (Google+, Pinterest, Twitter, Linkedin) ` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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Social Media Rocks!

I LOVE MY JOB!! • I Love sitting one-on-one with a business person to show them how to bring social media into their daily marketing efforts. • I stress making social media a twice a day habit. (2X a day)

• I will sit with you, at your computer, and show you how to run your social media marketing program(s). • I Love what I do because it helps your business grow and it helps you grow too!

   

Speaking Engagements Teaching / Coaching Event Participation Teamwork!

nico@skywritingbynico.com 808-866-0475 WWW.SKYWRITINGBYNICO.COM ` www.SkywritingByNico.com

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P.O. Box 881118 Pukalani, HI 96768

© 2013 Skywriting By…Nico . All rights reserved

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Skywriting by...nico Facebook Tips ebook