Color Palette and Application What are these for?
How can I change these colors?
Bean Good’s color palette is chosen based on actual jelly beans sold in the shop, such as black licorice, tropical treat, and Lemon Lime. The colors also double as a reference to outdoor elements, such as grass and sky.
It is recommended to not change the colors chosen. Though colors may be used in addition to this color palette, it is best to focus primarily on this palette in order to create a unified brand experience.
Bean Good wants to give a sense of excitement to consumers and visitors alike. The pink and black combination used as the primary color palette are for this purpose. The brightness is enthusiastic, and stands out in strong contrast when used with black lines and a white background.
If you intend on changing the logomark’s colors to match a specific package or application, please refer to the 48 jelly bean colors available.
The secondary colors are primarily chosen because they are common jelly bean colors, but also because they are comon colors found in nature. The Bean Good environment, packaging, and website are all intended to feel like an outdoor experience. Clouds, sky, grass, etc are common themes throughout the branding experience.
How do I use them? To the left is a chart that explains what current applications use these colors and why they are used. Using this chart will ease the decision making process. What paper will we use? The paper for the Bean Good Brand System is Cougar Smooth and Vellum in 50lb. text for documents, and 100lb cover for business cards. This paper was chosen because of the color scheme shown to the left. It is a smooth white paper that makes the colors ‘pop.’
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