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Table of Contents Table of Contents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Company Mission. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Shopping Environment. . . . . . . . . . . . . . . . . . . . . . . . . . . Store Entrance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Store Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Interior Aspects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Visual Identity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Bean Good Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Primary Identity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Secondary Identity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Avatar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Color Palette and Application . . . . . . . . . . . . . . . . . . . . . . Typographic Standards. . . . . . . . . . . . . . . . . . . . . . . . . . . . Identity Do’s and Don’ts. . . . . . . . . . . . . . . . . . . . . . . . . . . Minimum Size Requirement. . . . . . . . . . . . . . . . . . . . . . . Clear Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Brand Applications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Business Card. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Brochure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Website. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iPhone Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Delivery Truck Appearance. . . . . . . . . . . . . . . . . . . . . . . . Billboard Advertisement. . . . . . . . . . . . . . . . . . . . . . . . . . . Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Process. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

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Introduction A Styleguide? What’s that? A styleguide is a manual that describes the do’s and don’t’s of logo application, as well as the various aspects of the overall brand system. The Bean Good Styleguide primarily features the primary and secondary logo, and all allowable uses. This includes color palette, sizing, and clear space restrictions, as well as applications for stationery, shipping, packaging, and apparel. Why would I use this? The purpose of a styleguide is to create a sense of unity throughout all aspects of the business. Having a consistent brand system results in less consumer confusion and a higher sense of brand awareness. This styleguide acts as a guide for those who intend to change or use any part of the brand system, and will assist in simplifying the process.

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Company Mission Positioning Statement For those who enjoy jelly beans, this candy store will allow customers to have a visual, tasteful, and textural experience because of its playful atmosphere, exciting events, and delicious gourmet jelly beans.

Bean Good’s mission is to provide a flavorful and interactive experience to young and old alike. Our primary products are jelly beans, however other products such as furniture, apparel, gift baskets, and novelty items are available. Bean Good provides a wide array of flavors that are intended to please the palate of any visitor. At our store, we want nothing more than to allow children to ‘play with their food.’ In fact, that’s our goal.

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Shopping Environment 7


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Storefront The storefront of every location is an important part of the Bean Good experience. The storefront often acts as a consumer’s first impression of a store, so the right message has to be sent. The Bean Good storefront’s primary features are its large Bean clock on clouds and bean-pile window decals. The Bean clock is a massive part of the storefront. It is actually capable of keeping the time, but it is always off by 48 minutes. The number relates to the number of jelly bean flavors. This incorrect clock is the first taste of the different world inside a Bean Good store. Its the first indication that inside Bean Good, everything is a little off kilter.

appear off-color to anyone outside, which furthers the idea that inside of the store is an entirely different world. It also makes the store appear as though it were full of beans. The storefront acts as an important visual element for Bean Good. The store is the center of the experience that the company prides itself on. The storefront may be featured in several parts of the store, such as packaging, apparel, advertisements, or delivery trucks. When this happens, the stylized version of the storefront will be used. This can be seen in the website section of this styleguide.

The window decals use an element that is seen often throughout the Bean Good branding system. The pile of beans, shown with no hand-drawn outline, cover the windows. The tint causes the inside of the store to

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Play Stations

Wall o’ Beans

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Wall Shelving

Customer Desk

Floor Shelving

Ceiling Container


Store Layout Bean Good’s store layout is the pinnacle of everything that the company believes in: experience and interaction. Every aspect of the shop is geared towards these two concepts, from the Wall o’ Beans to the Merchandise section. The store itself is intended to give the visitor a feeling as if they’re walking into a whole other world. All furniture is set to an odd angle. The interior of the store imitates the out doors by painting the ceiling and majority of the walls in blue, with hand-painted clouds on all walls and ceiling. The bottom of the walls show hills, that give the interior of the store a much larger appearance. The floor is green, with a texture that imitates grass. When a visitor walks into the store, the first thing they will probably notice is the Wall o’ Beans. This wall features the most popular Bean Good flavors. The wall serves as a blatant statement of what the company is all about. The array of colors and sheer amount of jelly beans in their containers communicates the importance of the product to Bean Good. If a customer wishes to get in and out, they can create their own custom bag of their favorite flavors. If a customer would rather select a pre-mixed bag for themselves, they may go to the merchandise section to the left. This section sells both candy products and merchandise such as apparel, furniture, novelty items, etc.

Children who visit the store will probably notice the play stations first. These are areas where children get the chance to do what their parents always said they couldn’t: play with their food. Children can use the jelly beans however they please in this area, including making jelly bean art, smashing the beans, and building forts using edible glue. The sky is the limit in this area. Attendants will be in this area at all times to keep the area and children as sanitary as possible without impeding on the fun. Directly at the entrance of Bean Good hang six dispensers ranging in massive to tiny. These dispensers feature round containers with long tubes stretching down to about four feet off the ground. Hanging from the dispensers are long pull strings. A child or adult may put their hand under the tube and pull the string, causing a regulated amount of jelly beans to fall from the dispenser. Each dispenser holds a different flavor that will be switched for a new flavor weekly. Visitors who use these dispensers may mix and match as they please to create their own custom bag. Along with the dispensers, there will be several two dimensional cardboard hand-painted clouds hanging from wire. These clouds exist partly to disguise the cords used to hang the dispensers, but also to enhance the feeling of walking into a store that looks like the outdoors.

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Interior Aspects To the left are several interior design aspects that require further sketching. Some of these aspects include. Falling Beans, dispensers, and clouds are all interior aspects that would be hung from the ceiling. Both falling beans and clouds would be hand-painted cardboard pieces. The dispensers use strong cords in order to ensure safety, but the other hanging elements use intentionally visible wire.

Interior Aspects: Falling Beans Dispensers Clouds Grass Trees Bushes

Grass, trees, and bushes are all cardboard hand-painted interior aspects that would be placed on the ground. Pieces like grass and trees would be placed around objects such as shelves in order to give them a more natural feel. Trees would be placed mostly at random throughout the store.

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Visual Identity 15


bean good Primary Logo

bean good Secondary Logo

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Visual Identity The visual identity is one of the most important aspects of a brand system. It is through the visual identity that consumers see a company, so it is vital to create a unified brand system with a strong, recognizable visual identity. The key element of the visual identity is the logo. This section of the styleguide will explain each of the possible uses of the logo, including allowable color changes (black and white, greyscale, one color, and two color), clear space restrictions, maximum and minimum size restrictions, and typeface restrictions. This section of the styleguide will also explain all aspects of what can be done and what cannot be done with the visual identity. These restrictions must be strictly adhered to create a unified brand experience for consumers and employees.

Bean Good focuses primarily on being a fun and exciting experience for children, so it needed a visual identity that was friendly, playful, and a little humorous. The visual identity for Bean Good represents these core values of the store. Both the primary and secondary logo use bright and energetic colors, as well as a hand-drawn style that is consistent throughout the brand. The drawn style communicates the friendly atmosphere of all Bean Good stores, and gives each element a whimsical and playful appearance. The bright pink color used in both the primary and secondary logo is intended to excite the viewer. The color is energetic, and is the only color in the logo, which amplifies the feeling of excitement.

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Logomark

Brandmark

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Logotype

Portrait

Landscape

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Primary Logomark Why does it look like that? Bean Good’s primary logomark features a little girl holding a bag of beans behind her back, as if she were being sneaky. Though the little girl looks like the perfect good child with her cute bow and dress, she’s actually a mischeivious and sneaky child. The little girl is the representation of Bean Good. Bean Good looks like an average candy store, but once you go inside and actually experience it you realize that there’s nothing ‘average’ about it. The logomark represents the playfulness and humour of the store. The hand-drawn style gives the logo a childlike quality that is both whimsical and playful. The coloring within the lines is not consistent with the shapes. This implies that the entire logo may have been colored in by a child, as if it were from a coloring book. The lines and color blocks may not be altered at any time. This is a style that continues throughout the branding experience. The bright pink that continues from top to bottom of the logomark, starting in the bow, continuing to the bean, and ending in the name, is intended to show the connection between the image of the store, the product they sell, and the name of the store itself, as well as the implied humour.

Black and white, greyscale, and one color variations will be discussed later in the styleguide. The case and weight of the text ‘Bean Good’ may not be altered at any time. As previously mentioned, the line quality and shapes that the colors inhabit may not be altered under any circumstance. How do I use it? Though this logo is considered the primary, it can be actively switched out with the secondary logomark (next page) depending on the situation. The primary logomark is best used in more playful situations, such as on packaging intended for children, games, or events, The portrait and landscape versions of the primary logo each have their specific applications. Although they can often be switched out, it is best to use the landscape logo for landscape applications (anything that is long and short), and use the portrait logo for portrait applications (anything that is tall and thin).

How can I change it? Though the color placement may not change at any time (bow, bean, and name), the colors themselves may change depending on use. For instance, if the logo is placed on product packaging that is primarily made up of orange colored jelly beans, the color could be changed to match the orange of the beans inside.

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Logomark

Brandmark

bean good

Logotype

Portrait

bean good Landscape

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Secondary Logomark Why does it look like that? Bean Good’s secondary logomark features the bag shown in the primary logomark. The bag is exactly the same as the original, but has become the focus. It is more serious than the primary, and representative of the business side of Bean Good. In order to convey a more serious nature, this logomark has a more solid drawing style, and uses less of the bright colors shown in the primary. This secondary logomark still has the same hand-drawn appearance as the primary logomark, but simplified. This results in a more serious, straightforward appearance. The girl has been left out of the mark for this same reason, it represents the part of the company that is beyond the physical stores and experience. The bright pink coloring remains, but is used only once, rather than throughout the logomark. The secondary still connects primary, but has a more focused appearance. How can I change it? As with the primary logo, the only aspect of this logo that may be altered is the color of the bean. As stated previously, there may be no alterations to the line quality of the logomark, or the color shapes. These assist in

creating consistency between both logomarks. The color, case, and weight of the text ‘Bean Good’ may not be altered. Black and white, greyscale, and one color variations will be discussed later in the styleguide. How do I use it? Though this logo is considered secondary, it can be actively switched with the primary logo, however there are specific applications in which the secondary is more appropriate. This logomark was intended to be used in more serious applications, this means that it is intended for stationery purposes, such as on letterheads or an envelope. This logo should be used for all corporate applications. It may also be used for some packaging situations, such as for products intended as gifts or for adults. The portrait and landscape versions of the secondary logo each have their specific applications. Although they can often be switched out, it is best to use the landscape logo for landscape applications, and use the portrait logo for portrait applications.

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Caption 1 The secondary logomark sits in the center of the screen.

Caption 2 A young girl sneaks onto the stage toward the logomark.

Caption 3 The girl takes the bag and turns away from the screen, becoming the primary logomark

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bean good

bean good

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Avatar What is this and why do I want it?

So what’s going on here?

An avatar is essentially a logomark in motion. This animated logomark would be used for commercials, online advertising, in-store videos, training videos, etc.

The secondary Bean Good logomark is shown in the center of the screen. From the left, the little girl from the primary logomark appears. She walks over, attempting to be sneaky, then grabs the bag. Checking to see if anyone has seen her misdeed, she turns away from the viewer as if to walk away and becomes the completed primary logo.

This avatar will be used primarily in advertisements, and may be changed according to the advertisement that is being shown. This variety will keep the avatar relevant based on the situation.

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Color

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Application

Primary or Secondary

Raspberry Pucker CMYK: 14 100 66 2 RGB: 204 31 74 Web: CC 1F 4A

Used consistently throughout all applications, but primarily in logomarks, stationery, apparel, and delivery trucks. This is the primary color of Bean Good

Primary

Black Licorice CMYK: 70 69 63 73 RGB: 36 31 33 Web: 24 1F 20

Used consistently throughout all applications. Hand-drawn lines may

Primary

Tropical Treat CMYK: 48 0 11 0 RGB: 117 214 229 Web: 75 D6 E5

Seen in website, interior decoration and packaging. Used to give an outdoor appearance. This is a secondary color of Bean Good.

Secondary

Out-There Orange CMYK: 2 29 100 0 RGB: 250 186 20 Web: FA BA 14

Seen primarily in packaging. This is a secondary color of Bean Good.

Secondary

Lemon Lime CMYK: 32 0 91 0 RGB: 184 224 64 Web: B8 E0 40

Seen in website, interior decoration, and packaging. Used to give an outdoor appearance. This is a secondary color of Bean Good.

Secondary

Hot Chocolate CMYK: 52 63 91 46 RGB: 87 66 34 Web: 57 42 22

Seen in interior decoration and packaging. Used to give an outdoor appearance. This is a secondary color of Bean Good.

Secondary

Cake Dreams CMYK: 0 71 17 0 RGB: 241 112 148 Web: F1 70 94

Seen in website, interior and exterior design, and packaging. Used as a lighter, secondary option to the primary Pink. This is a secondary color of Bean Good.

Secondary

only appear in this color. This is a primary color of Bean Good


Color Palette and Application What are these for?

How can I change these colors?

Bean Good’s color palette is chosen based on actual jelly beans sold in the shop, such as black licorice, tropical treat, and Lemon Lime. The colors also double as a reference to outdoor elements, such as grass and sky.

It is recommended to not change the colors chosen. Though colors may be used in addition to this color palette, it is best to focus primarily on this palette in order to create a unified brand experience.

Bean Good wants to give a sense of excitement to consumers and visitors alike. The pink and black combination used as the primary color palette are for this purpose. The brightness is enthusiastic, and stands out in strong contrast when used with black lines and a white background.

If you intend on changing the logomark’s colors to match a specific package or application, please refer to the 48 jelly bean colors available.

The secondary colors are primarily chosen because they are common jelly bean colors, but also because they are comon colors found in nature. The Bean Good environment, packaging, and website are all intended to feel like an outdoor experience. Clouds, sky, grass, etc are common themes throughout the branding experience.

How do I use them? To the left is a chart that explains what current applications use these colors and why they are used. Using this chart will ease the decision making process. What paper will we use? The paper for the Bean Good Brand System is Cougar Smooth and Vellum in 50lb. text for documents, and 100lb cover for business cards. This paper was chosen because of the color scheme shown to the left. It is a smooth white paper that makes the colors ‘pop.’

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Black and White

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Greyscale

One Color

Two Color

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Color Palette and Application Black and White

One Color

Use rarely.

Use rarely.

Black and white logomarks may be applied to faxed information, scanned documents, or stationery. It is not, however, the ideal for use.

One color logomark application should be used very rarely. A one color logomark is entirely in ‘raspberry pucker’

Greyscale

Preferred for use.

Use when necessary. Greyscale logomarks may also be applied to faxed information, scanned documents or stationery. Greyscale is preferred over black and white, but also not ideal.

Two Color

Two Color logomarks may be applied to packaging, website, in-store signage, color stationery, etc. Two color is the preferred usage.

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Omnes Bold

Omnes Medium

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=,.<>

Omnes Medium Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=,.<>

Omnes Regular

Omnes Regular Italic

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abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=,.<>

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=,.<> abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=,.<>

Book Antiqua Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=,.<>

Book Antiqua Regular

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=,.<>

Book Antiqua Regular Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=,.<>


Typographic Standard Omnes

Book Antiqua

Omnes (bold, medium, medium italic, regular, and regular italic) is the primary typeface for Bean Good. This should be used in most cases for headers, as well as for body copy in cases of some packaging and signage.

Book Antiqua (bold, regular, and regular italic) is the secondary typeface for Bean Good. It is most often used in documentation, such as in-office letters.

Omnes is a rounded typeface that is friendly, childlike, and playful. It works well with the clouds that are featured in packaging, interior decoration, and company website. Medium is preferred for titles, but may also be used for body copy. The logotype for both logomarks is Omnes Medium. Bold may be used for document titles or stationery. Regular and regular italic may be used in place of the slightly heavier medium.

Book Antiqua is intended to be used for any text-heavy document, including brochures, manuals, and letters. Bold is best used for body copy and pull-out headers, regular is best used for body copy, and regular italic is best used for pull-out text.

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bean good Positioning Do not tilt, rotate, or reflect the logomark

Color Do not use colors outside of the color palette specified.

Typography Do not change the typeface family, weight, or size.

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d o og n ae b

b ea n go o

d

bean good

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Identity Do’s and Don’ts So what can’t I do?

Color

To the left are several examples of what not to do with Bean Good’s logomark. The primary logomark is used as an example, but the same rules apply throughout all aspects of the visual identity.

Do not alter the logomark’s colors outside of the specified palette and style mentioned previously. If you intend on changing the colors to something outside of the palette, please refer to the 48 jelly bean colors.

Positioning

Typography

The logomark must always be upright. Do not tilt, rotate, or reflect the logo for any reason. This will distort the logomark, making it more difficult to identify.

The typeface chosen for the logomarks are continued throughout the entire brand system. Do not change the typeface family, weight, or size for any reason.

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1.25 in

.5 in

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bean good

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Minimum Size Requirement The minimum size is the smallest the logomark could be while still being legible and clear. If the sizes were dropped any lower, understandability would drop. The minimum size requirement for Bean Goodâ&#x20AC;&#x2122;s primary and secondary logomarks is set at 1.25 in for the primary and .5 in for the secondary.

The secondary logomark is allowed to be considerably smaller than the primary logomark. The more simplified image allows for this. This logomark is best for when a size smaller than 1.25 in is necesary. Maximum size may vary, based on the application. Either logomark may be used in large format.

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x

bean good

x

bean good

x

x


Clear Space What’s clear space?

What is Bean Good’s clear space?

Clear space refers to the amount of space that should be allowed around the logomark. This defines how close another object may be to the logomark without distorting it. This does not refer to background colors or patterns.

The clearspace for both logos is based on the space between the brandmark and logotype. This space is marked with an ‘x’ on both primary and secondary logo.

The ‘x’ is based on one component of the logomark. This width then becomes the space allowed to the logomark.

Do not alter the clearspace indicated under any circumstances. This defined space ensures maximum readability and consistency between brand system elements.

Following the clear space regulations is vital to maintaining a strong visual identity. Do not place anything within that area.

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Brand Applications 37


bean good 234 Street Road Fairbanks, California www.beangood.com t.269.965.8926 f.269.977.0148 January 25, 2010 Abigail Smith Head Food Technician Beans ‘n More

Dear Mrs. Smith, Those of us at Bean Good would like to sincerely thank you for taking the time to test our new flavor ideas. We know that it took a lot of time and taste testing of some good (but mostly bad) jelly beans. The new flavors were a vital part of our big promotional event, and its obvious to us that it wouldn’t have gone nearly so well without your help. The new flavors were such a big success that we would love to sit down and discuss another new set of flavors. Our company’s been looking into creating ‘Frogs, Snails, Puppy Dog Tails’ and ‘Sugar, Spice, Everything Nice’ flavored jelly beans that focus on little boys and little girls. This will be part of another event focused around this theme as well. Thank you again for helping Bean Good and all of its employees create better flavors and better experiences for our little and big customers. We look forward to working with you again. Sincerely,

Joe Bean

bean good Letterhead

234 Street Road Fairbanks, California 43921

Envelope – Back

Envelope – Front

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Stationery The Bean Good stationery system is intended to further communicate the friendly, playful atmosphere of every Bean Good shop, while still appearing professional and clean. This is accomplished by using solid vector imagery without the use of hand-drawn lines. The secondary logomark is used throughout the system in order to further convey the more serious side of Bean Good. Although the imagery is intended to communicate the humor seen throughout the Bean Good branding system, it is important to remember that these are serious documents. It is recommended to not alter the Bean Good stationery system.

Letterhead Bean Good’s letterhead uses the primary Raspberry Pucker color to create a silohuette of a pile of beans. The logo sits directly left and above the address. This logomark may not be swapped with the primary logomark. Envelope Opening a Bean Good envelope reveals the same vector image as on the letterhead, but reversed out. This is to give the feelng that the envelope is ‘full of beans.’ The outside of the envelope features a plain white front with the secondary logomark and address. This should be kept as simple as possible and it is recommended that it not be altered.

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bean good 234 Street Road Fairbanks, California Z.I.P. 43921 (266) 555- 3882 beangood.com

Back - Business

bean good

bean good Front

Joe Bean Regional Manager (266) 555- 5930 joe_b@beangood.com

Back - Employee

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Business Card Bean Goodâ&#x20AC;&#x2122;s business card is intended to convey the friendliness, playfulness, and childlike image of Bean Good. The front of the card features the primary logomark on a long, thin card. The background color is a bright pink with white underneath the logomark. The curve at the bottom of the card imitates the curve of a bean with a large bite taken out of it. The card itself is, essentially, very forward. â&#x20AC;&#x2DC;We sell jelly beans and you eat jelly beans!â&#x20AC;&#x2122;

The back of the card is white, with one Raspberry Pucker colored element that relates back to the bean on the front. The information on the back varies depending on where the card is coming from. The corporate business card includes the name of the company, address, state, zip code, phone number, and website address. Employee business cards include their name, position, phone number, and e-mail address. These cards are given to employees at manager level and higher.

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bean good

Back/Outside

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Front/Inside

2- 31 0 8 21 2- 37 d .c om ea ng oo w w w .b

bean good


Brochure The Bean Good brochure is primarily a guide to all 48 official flavors at Bean Good. The brochure also gives some basic information about the company, such as its mission statement and the environment. The outside of Bean Good’s brochure is a hand-drawn interpretation of the storefront. When you open the gate fold of the brochure, its similar to opening the doors of the shop. The inside of the brochure conveys the same information that you would get from walking into the store. The brochure acts primarily as a guide to the flavors found at Bean Good. This information is the focus, so it is placed in the center page. Pictures and flavor names are provided, along with a large description of Bean Good’s mission.

as jelly beans fall from the sky and right into the palm of your hand” One quote explains that the experience is most important, the other explains one of the experiences. These quotes both reflect Bean Good’s mission to have an exciting and flavorful experience in the store. The righthand panel is perforrated. This section prompts the customer to invent their own flavors, fill in the colors, and then send in their suggestions. This helps continue the interactive experience even outside of Bean Good’s doors. This brochure is 5in x 8in when folded, and 11.5in x 8in unfolded. Each panel is approximately 3.25in x 8in, causing a slight overlap when closed.

On the left panel are two pull quotes: “If you don’t walk out feeling like you had the time of your life, then we aren’t doing our jobs” and “Pull a little string and watch

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Front

Front

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Back

Back


Packaging Packaging will come in a variety of forms, but all packaging design will adhere to the style seen throughout the branding system. All packages will have the handdrawn style. There are many types of products sold in Bean Good stores. Some of these include single flavor bags in small, standard, and large packs, mixed flavor bags that are either pre-mixed or chosen by the customer, themed bags to suit seasons or concepts, gift packets incuding two two six products of the customer’s choice, etc. To the left are two examples of Bean Good packaging. Single Flavor Bags These bags may come in small, standard, or large sizes. This package design shows a fruit or food hanging on a string that represents the flavor in the bag. Behind this fruit or food is a pattern consisting of clouds, splatters, stars, etc. The back of the bag features a description of the flavor within, as well as a small illusstration.

To the left is one example of single flavor packaging. The package is entirely paper that folds into a square front that is pinched and folded at the top. This particular package is a ‘big pack’ and shows a cherry hanging from a string. A cloud pattern acts as the backdrop. Themed Themed refers to seasonal flavors or packaging containing concepts such as ‘Sugar, Spice and Everything Nice’ and its counterpart ‘Frogs, Snails, and Puppy Dog Tails.’ The packaging for themed products is likely to vary widely depending on the concept or season being represented. To the left is one example of themed packaging. This is an example of the Little Boys and Girls theme. The container is a glass jar containing three flavors whose colors help create the color theme for the package. On the top is the Bean Good label, the front shows three sets of three images representing the name. In this case, it shows frogs, snails, and puppy dog tails.

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Since 1990, Bean Good has set the standard for quality in not only jelly beans, but experience. We’ve learned a little something over the years: Kids love fun and candy, but mom and dad love a little down time. That’s why we’ve worked since the start to create a fun and exciting experience for our young visitors, while giving mom and dad a chance to relax. learn more >

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Very Cherry Big Pack

A big pack full of the top favorite flavor of all time, bring a little attitude into your day with this tart treat. A twist on the classic favorite flavor, Bean Good’s Very Cherry jelly beans are a delicious snack for children and adults alike. Who ever said that candy was a bad thing hasn’t tried a bite of these cherry wonders.

$2.99 individual $20.00 bulk

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Website The Bean Good website is an online store that allows customers to purchase jelly beans if they are not able to reach store locations. The website shows a picture of an outdoor environment in bright, friendly blues and greens. On the top of a hill there is a building. This building is a characture of all Bean Good storefronts. There is a road that begins at the bottom of the screen and leads the viewer to the front door of the store, as if to invite the viewer in. The website is hand-drawn, and intended to look like a pop-up book. This appearance is intended to tie-in with the chidlike appearance of the overall brand system. The store links are; Products, Events, and Our Company. Products shows all popular products, and allows customers to browse through and buy online. The events section tells when store events are held, and allows customers to book their own event. The Our Company section allows visitors to learn about Bean Good. Shown to the left are the homepage, product catalogue page, and product page. These are the pages most likely to be visited by a customer, and each page represents a different point in the website hierarchy.

The homepage gives the visitor a brief overview of what Bean Good stands for and what they believe is most important for their business. Selecting ‘learn more’ will take the visitor to the ‘Our Company’ section. This page also shows a set of three products that will change at every page refresh. The product catalogue page shows a side-scrolling list of products that a visitor may view or buy. Above the row of products there is an inner navigation that allows the visitor to select ‘jelly beans,’ ‘bubblegums,’ and ‘hard candies,’ All of these products may be seen if the visitor scrolls from beginning to end. Selecting one of the three options takes you directly to the first candy that fits the description. Five products are shown. Clicking the left and right arrows scrolls through the full list. Selecting a product takes the viewer to the product page. On this page is an image of the product, the name, and description. The visitor has the option to add the product to the cart, and shows the price of buying individually or in bulk. Other options for purchases include gifts and pranks, apparel, ideas, and occassions.

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Home Screen

Game Screen

Score Screen


iPhone Application Bean Good’s iPhone application is a game called ‘Bean Drop.’ Rather than being another way of shopping for the product, this application continues the themes of ‘experience and interaction.’ Bean Drop has a very similar, if slightly modified, appearance to the rest of the Bean Good branding system. Solid backdrops with hand-drawn lines are used to create a friendly and childlike appearance. The player has the option to start the game, read the instructions, or modify the settings. Up above there is an immediately available volume button that allows the player to mute the game.

The instructions for the game state that the player must catch each of the beans as they drop. The player should not catch anything else that may fall, such as a lollipop. Lives are displayed in the lower-right corner of the screen, but may be covered when the bucket passes over them. Every bean missed or every incorrect object caught results in a loss of a life. The game is over when the player loses all three lives. When this happens, they’re taken to a screen showing their score. The palyer may only tap the screen to return to the front page.

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Long Semi Variation

Short Truck Variation

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Delivery Truck Appearance The design implimented for delivery varies between long semis and shorter delivery trucks. Both are very similar in order to create unity between all delivery trucks. Both designs show beans appearing to be piled nearly to the top of the semi. This gives the impression that the semi is full of beans just waiting to be delivered to the store. Both trucks also show beans layered in varying piles with a logomark on the door. There are minor variations on these themes between the two trucks.

The differences are minute between the two. The smaller truck is intended for shorter distance delivery. On the door is the secondary logomark, intended to show the business side of Bean Good. The back of the truck shows a mountain-like pile of beans that appear much larger and up close than in the larger semis. The larger semi is used for long-distance delivery, and shows an even pile of beans, filling the truck almost entirely. The primary logomark is on the door. This logomark shows the more playful side of Bean Good.

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Board 1 Four beans sit perfectly in a row, alone

Board 2 A single bean has disappeared, revealing the word ‘bean’

Board 3 All of the beans have been taken, leaving the words ‘have you bean good’

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Billboard Advertisement Bean Good’s billboard advertisements work in a three part series. This series would be seen directly in a row down a highway or heavy-traffic road. The first billboard would show a row of four beans, all evenly placed and untouched. In order to inspire curiosity, there is no text to go with the beans. The only indication that this is an advertisement for Bean Good is the use of hand-drawn lines and the primary Raspberry Pucker color. The second billboard shows one of the beans from the row missing, revealing a bit of text. Though the text is revealed, the message can’t be read. This continues to inspire curiosity.

The third billboard completes the image. There is nothing but a single left over piece of jelly bean with a massive bite taken out of it, and text stating ‘Have you Bean Good?’ with the website written below. The purpose of creating a series of billboards, rather than a single billboard, is to continue the experience of Bean Good. The driver passing by becomes involved in learning what the billboards mean and must, in a sense, interract with the billboard.

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Apparel Merchandise will be available in all Bean Good locations. One of the primary forms of merchandise are t-shirts, hats, socks and other accessories for children and adults.

Outside of patterns there will be apparel that primarily features one of the Bean Good logomarks, as well as the Bean Good storefront and landscape.

There is a large variety of patterns for apparel available. The patterns shown to the left are five examples out of many that may be seen on Bean Good apparel. Merchandise can often act as another form of advertisement, so unity between pieces is vital. These patterns can be seen consistently throughout all merchandising, which assists in creating a unified appearance.

All apparel can be purchased through either a store location, telephone order or the Bean Good website. The size range is x-small, small, medium, large, and x-large. These sizes can be found in children’s, teen’s, women’s, and men’s sizes. All other sizes must be specially ordered through Bean Good’s telephone purchasing system.

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Resarch and Moodboards

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Business Card

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Regional Manager

joe bean

(266) 867- 5930 joebean@beangood.com

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Letterhead

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What Better Bean Than Jelly? Since 1990, Bean Good has set the st andard for quality in not only jelly beans, but experience. We’ve learned a little something over the years: Kids love fun and candy, but mom and dad love a little down time. That’s why we’ve worked since the start to create a fun and exciting experience for our young visitors, while giving mom and dad a chance to relax. learn more

new product

latest options

Specialty Shop : Site Map

productse

vents

our company

logo Candy

Jelly Beans

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BubblegumsH

deas

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ard Candies

Specialty Shop : Site Map

productse

vents

our company

logo Candy

Jelly Beans

Gifts and Pranks

BubblegumsH

ApparelI

deas

Occass ions

ard Candies

Very Cherry Big Pack A big pack full of the top favorite flavor of all time, bring a little attitude into your day with this ta rt treat. A twist on the classic favorite flavor , Bean Good's Very Cherry jelly beans are a delicious snack for children and adults alike. Who ever said that candy was a bad thing hasn't tried a bite of these cherry wonders.

$0.00 individual $0.00 bulk

add to cart

back to candy

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Sketches, Planning, and Research

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Bean Good Brandbook