AV I DA
I N D U S T R I E S
BRAND GUIDE
AV I DA
I N D U S T R I E S
BRAND GUIDE
FR O M A N EW DAWN. FOR A NEW DAY.
TA B L E O F C O N T E N T S INTRODUCTION
4
LOGO
8
CLEAR SPACE/SIZING
9
INCORRECT USE
11
TYPOGRAPHY
12
COLOR
14
APPLICATION
18
A
I N
INTRODUCTION ABOUT THE COMPANY: AVIDA INDUSTRIES is a multi-functional facility that specializes in integrating technological study and development with humanitarianism. Our mission is simple: to help society move with the future. We believe that better interactivity between humans and machines is the fundamental path to the future. As new technologies come in, it’s our job to keep up with new advancements to ensure that your future is much safer and easier. We value curiosity, creativity, and innovation in our community. Thus, our engineers, scientists, and operators work diligently on creating better solutions, and provide the best services to make sure that our discoveries become the tools you’ll need, so you are always at ease. AVIDA INDUSTRIES paves the way for a newer and better tomorrow.
4
ABOUT THE NAME: The “AVIDA” name was developed by the company’s founder and CEO, Iliana Vera. Vera being of Latin American descent, the name is rooted from a double-entendre of two homophonic Spanish words:
Ávida - “avid”, “eager, “desire” a vida - “to life” She got the idea while speaking to her father about the company, “No queremos una “vida mejor”. Somos
mas ávidos para “nueva vida!”” (“We don’t want a “better life”. We are more eager for “new life!””) After realizing this, a universal word formed on its own. She found the perfect word for a mission with eagerness to seek, for a vision of a new life for many, to a facility that does it all.
5
ABOUT THE BRAND GUIDE: Our success and reputation is in part due to our brand and how it is represented. Everyone in the company plays a vital role to ensure that our brand is presented consistently and clearly as it must leave a quick and lasting impression with our current partners and future clients. Please adhere and constantly refer to this guide. This brand guide communicates years of experience, change, and growth from all parts of the company, as the brand truly becomes an identity not only for the company itself, but for the community that represents the company.
6
7
LO G O The “AVIDA INDUSTRIES� logo needs to stand out. The brand must differentiate itself with other brands by being bold, simplistic, and easily recognizable by people of different ages and social climates. The geometry bridges the gap between technology and humanity. The subtle lettermark-style of logo provides a sleek corporate look, while its downward point represents an image of a beacon not only for our software applications, but for the technological industry.
AV I DA
I N D U S T R I E S 8
C L E A R S PA C E / S I Z I N G To ensure that the “AVIDA INDUSTRIES” logo is consistent, legible, and visually understated, the logo must be surrounded by clear space. No graphic element should invade the clear space provided. The clear space is defined by the block height of the “I” in of INDUSTRIES. It is noted that the clear space not only work best for the official lockup, but also for the graphic, and word mark by themselves.
AV I DA
= “I” BLOCK HEIGHT
I N D U S T R I E S
9
When using, or reproducing our logo, it is important that you do not change the logo in any way. You must stay true to its size and spacing. Two “A’s” of AVIDA make up the side length of the triangle-shaped graphic. Graphic lines are of the same width and as the diamond-shape tilde, including its negative space, and should be of the same slope as the “A” of AVIDA. The side corner points of the graphic and the “A” of AVIDA should be in line with one another to create the distance. This can be identified also with the ascender line. Kerning of “Industries” are defined by the block height of “I” and is aligned by the width of AVIDA, with its baseline on the bottom point of the graphic.
10
AV I DA
I N D U S T R I E S
I N CO R R EC T U S E The logo should never be modified. Please refer to the color section, and spacing and sizing sections of this guide. Altering the logo disrupts the consistency and identity of the brand. DO NOT:
EXCEPTION: •
ONLY on busy backgrounds that match
•
Rotate, skew, or distort the graphic
•
Pick personal colors
the logo’s colors. One may use the
•
Change the font of the word mark
white logo for a sleeker, professional
•
Alter the kerning of letters
look. However, the logo may have a
•
Place over a very busy background, or over a
glow that is no bigger than its clear
person in an image
spacing, with its opacity no more
•
Change the order of the placement
than 25%, and must be of the same
•
Create an outline version
light gray shade to blend with the
•
Co-brand our logo with another company
background’s light shades.
11
TY P OG RA P H Y The AVIDA INDUSTRIES’ typographic choice must
and humanity. For printed and digital publications
reflect the look of the graphic, and must reflect the
such as advertisements, stationery packages, and
identity of the company. The shape of the typography
body copy for the VitaLounge software, DIN Next LT
must ultimately resemble the shape of the logo.
Pro is used to provide a clean and legible contrast
The bold capital letters of “AVIDA” is based from the
from the logo. This typeface serves both as the
Vonique 92 typeface, while the thin capital letters of
title and body copy for usage other than the logo.
“INDUSTRIES” is based from the Fashion Fetish Light
For titles, this typeface must be all upper-case to
typeface. This reflects the graphic and the company’s
contrast the title with the sentence-case body copy.
intentions of bridging the gap between technology
12
VO N I Q U E 9 2 :
FAS H I O N F ET I S H L I G H T:
ABCDEFGHJ I K L M N O P Q RST U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U VW X Y Z
a b c d e fg h ij k l m n o p q r s t u v w x y z
abcdefghijklmnopqrstuvwxyz
1234567890
1234567890
DIN NEXT LT PRO: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
13
CO LO R IDENTITY COLOR PALETTE:
SOFTWARE COLOR PALETTE:
The two specific colors of gold and gray are
The two shades of blue are mainly used for one of
mainly used for the identity of the company logo.
the latest software applications developed by AVIDA
These colors were specifically chosen, as they go
INDUSTRIES, VitaLounge. This color is specifically
hand in hand with the company’s identity and its
chosen as it is a complementary color in the additive
vision. The color of the gold stimulates creativity and
color, which are commonly found in screens and
communicates positive energies, while the use of gray
displays. Additionally, digital screens emit blue light
suggests simplicity and sophistication in technology.
rays, which are visible light. In recent studies, blue emitted from the screens boosts alertness and helps cognitive functions.
14
IDENTITY COLOR PALETTE:
PMS: BLACK C
CMYK: C0 / M0 / Y0 / K80 HEX: #ebebeb PMS: 127 C
CMYK: C4 / M14 / Y60 / K8 HEX: #e1ca5e PMS: 420 C
CMYK: C0 / M0 / Y0 / K20 HEX: #cccccc
SOFTWARE COLOR PALETTE
AV I DA AV I DA
I N D U S T R I E S
I N D U S T R I E S
PMS: 2190 C
CMYK: C70 / M22 / Y0 / K0 HEX: #4dc7ff
PMS: 2957 C
CMYK: C44 / M4 / Y0 / K0 HEX: #8ff5ff
15
COLOR USAGE:
16
AV I DA
AV I DA
I N D U S T R I E S
I N D U S T R I E S
MAIN LOGO:
POWER LOGO:
• •
Publication usage Busy backgrounds
• •
Machinery Embroidery or Screen Print
• • • •
Application usage Computer screens VitaLounge software Solid backgrounds
AV I DA
I N D U S T R I E S
DUOTONE: • • • •
Publication usage Packaging Light backgrounds Grayscale Printing
WHITE LOGO: • • •
Dark Backgrounds Machinery Embroidery or Screen Print
17
A P P L I C AT I O N This section of the brand guide displays the various examples the logo can be used. The brand can be seen from the company internally and externally, as they not only provide unity and identification for the workers of the company, but also a consistent subtle advertising for the general consumer outside of company.
THIS INCLUDES STATIONERY PACKAGE
SOFTWARE APPLICATIONS
ADVERTISEMENT
SMART ASSISTANT MODULES (SAM)
UNIFORM PACKAGING
18
19
STATIONERY PACKAGE: A sleek and simple corporate look.
20
LETTER HEAD
INVOICE
8.5 x 11 2 Color: PMS 127 and BLACK PAPER: STRATHMORE PREMIUM 100 PC WHITE 80# TEXT
8.5 x 11 2 Color: PMS 127 and BLACK PAPER: STRATHMORE PREMIUM 100 PC WHITE 80# TEXT
BUSINESS CARD
ENVELOPES
3.5 x 2 2 Color: PMS 127 and BLACK PAPER: STRATHMORE PREMIUM 100 PC WHITE 130# TEXT
9.5 x 4.125 2 Color: PMS 127 and BLACK PAPER: STRATHMORE PREMIUM 100 PC WHITE 80# TEXT
21
ADVERTISEMENT: More of the advertisements lean towards the
The company pays attention to the growing future
modern look, using our identity typefaces. It
with its people. However, they still acknowledge
provides a clean, legible, and straightforward
the people that paved the way for the future.
idea of providing the central message of the
That is why despite AVIDA’s very digital and
promotion. The practical actions of our models
technological-heavy facility, the company still
and talents with subtle use of our products
uses print media along with digital media
provides authenticity as well as instant
advertising. Prints ads are done on magazines
connection with the consumer.
and newspapers, while digital ads are done through online commercials and web ads.
22
DIGITAL YOUTUBE AD
PRINT MAGAZINE AD 23
UNIFORM:
24
Since AVIDA INDUSTRIES is a multi-functional
and have the original colored logo embroidered
facility, dress code and formality may vary
on the left breast pocket, this is apart from the
depending on departments, whether sales and
scientific and healthcare research facilities, as
marketing, science and healthcare, creative
they wear standard lab coats. This is varied with
and media, mechanics, engineering, etc. These
the creative and media team’s shirts, which can
uniforms provide not only easy identification of
vary with color, and have the logo screen printed
workers, but also provides constant branding
on the center. It is not mandatory for them to
inside and outside the company. Most of the
wear uniform as they are not in either front line
employee uniforms are the PMS 2957 C blue,
or manufacturing.
SALES
MECHANICS
ENGINEERING
SCIENCE
CREATIVE 25
PACKAGING: Packaging is used to transport different products
Each box specifically transports each of our main
that the customers’ order. The brand is placed all
product category:
over the packaging, yet subtle to provide constant reminder to the customers that each product is handled with care and of quality, while subtle
2 - HARDWARE COMPONENTS AND UPGRADES
advertisement if the boxes are recycled, or reused
3 - OPERATING SYSTEM
for something else. The packages use the duotone logo, and is located on the bottom left of one side of the box, next to the handling icons.
26
1 -SOFTWARE APPLICATION(S)
4 - SMART ASSISTANT MODULES
4
2 3
1 27
SOFTWARE APPLICATIONS: One of the many ground-breaking software developed by AVIDA INDUSTRIES is VitaLounge. It is an operating software that is linked through Smart Homes. It is the central hub for controlling everything in the Smart Home. It also checks vital statistics, life statistics, health, and income. Our customers are in full control. The software can be accessed through a Smart Assistant Module, a personal computer, or through a mobile device.
28
SMART ASSISTANT MODULE: Meet one of the Smart Assistant Modules, or SAM for short, created by the developers of AVIDA INDUSTRIES. These AI are our customers personal butler or companion that keep track of their activities, answers all their questions, and to keep our customers entertained as well. SAMs are the easiest way to link with our customers to ensure their safety and well-being. They can operate the VitaLounge software, and are able to assist our customers through voice command.
29
N OT I C E This purpose of this guide is to let employees, partners, and future clients get familiarized with our brand, to uphold consistency with proper usage and communication. All applications and reproductions of the AVIDA INDUSTRIES brand must receive written approval. Please make all requests, by directly contacting the Marketing Communications Department. Please allow 6 to 10 business for approval process. Use only original artwork for reproduction of any assets and marks, including from AVIDA INDUSTRIES products. Elements and logos may not be electronically or manually altered. For questions regarding brand guidelines, please contact AVIDA INDUSTRIES Marketing Communications Department at 206-987-6543.
30
31
G ET I N TO U C H AVIDA INDUSTRIES can be reached through 1-800-321-9876, where a customer service agent may assist the caller for any quick and specific help, or direct a customer’s call through any of our department heads.
Iliana Vera
Erick Hughes
Dennis Mangubat
Founder/CEO ivera@avida.com
Software Development ehughes@avida.com
Head of Operations dmangubat@avida.com
Liam Harris
Sara Johnson
Caroline Hobbs
Marketing Director lharris@avida.com
Health and Sciences Division sjohnson@avida.com
Human Resources chobbs@avida.com
Amanda Bishop
LaMar Haynes
Rebecca Sanchez
Director of Sales abishop@avida.com
Head Mechanical Engineer lhaynes@avida.com
Creative Director rsanchez@avida.com
Rukmajah Kapoor
Matthew Kwon
Informational Technology Supervisor rkapoor@avida.com
Head Industrial Engineer mkwon@avida.com
AV I DA
I N D U S T R I E S
B ran d G u ide | D e ce m be r 20 17 | All r ight s Reserved .