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Improving performance through creative communication


Ideas Group works closely with organisations to improve performance by developing and managing effective business and communication strategies.

Our approach is extremely thorough and well considered delivering real benefit, adding value and meeting objectives. We integrate a range of skills to identify needs, create solutions, deliver results and sustain performance.


Physio-Control, Inc.

Internal brand relaunch for the world’s leading emergency response device manufacturer following divestiture.

A strategy-led communications campaign Identity creation Multi-channel execution Launch event design and execution


Bestobell Valves

Rebrand, positioning and differentiation campaign following MBO for the world’s leading cryogenic valve manufacturer.

A strategy-led communications plan Brand identity Marketing plan Multi-channel execution


Trelleborg Offshore

STRATEGIC GOALS

06 Continuous Improvement

Technology

05 People

04

03 Mergers & Acquisitions

Business Development

Vision and strategy definition Internal communications campaign Live events Global strategic initiatives roll-out

02

01 Customer Focus

Global internal communications campaign for the world’s leading engineered polymer solutions provider.


Kelly & Co

Repositioning and branding exercise for one of the north of England’s leading property lawyers.

Marketing positioning analysis Strategic planning Brand identity Multi-channel communications campaign Interior brand expression


Hallmark UK

Definition of brand presentation and design of Identity Guidelines for UK’s leading greetings card company.

Brand audit Formulation of brand hierarchies and relationships Design and implementation of formal pieces of communication


Morrell Floor 0 - Key User Information

University of York

Morrell Lounge Book a Study Room

Self Service To FAIRHURST

Return Point & Print, Copy, Scan

Orientation & Information

To BURTON Key Texts

Entry Vision Welcome Arrival

Information Directorate : Morrell, Fairhurst and Burton User Experience Improvement Program

Av. Eye Level: 1600

Information Directorate : Morrell, Fairhurst and Burton User Experience Improvement Program

Information Directorate : Entrance Lobby : Welcome – Proposed

MORRELL and FAIRHURST Open 24/7 362 days a year BURTON 8am - 10pm. Fully staffed, term time hours: Mon - Fri: 9am - 9pm Sat - Sun: 10am - 6pm

Welcome Whatever subject you’re studying you will find a wide range of resources available to support your learning and research.

LIBRARY ARCHIVES IT Books, Print and electronic journals Audiovisual items Music scores, maps, theses Rare and valuable Special Collections Borthwick Institute for Archives Study spaces

Information Directorate : Morrell, Fairhurst and Burton User Experience Improvement Program

Visual communications audit Report and recommendations Information hierarchy Creative concept and development Budget planning Phased implementation

Av. Head Height: 1800

1200

Primary Information Zone

Building Signage Geometry

2000

User experience programme for the nationally prestigious library of a world top 100 University.


York Sport Village

Brand creation, presentation to market and membership development campaign for a national standard sporting facility.

Marketing plan Visual identity and brand development Multi-channel communications campaign 3D virtual tours Interior brand expression


Ideal Standard

National product launch for the UK’s leading bathroom products manufacturer.

Event planning, promotion and management Identity creation and communications campaign Customer experience for 1400 delegates Executed within 12 weeks of brief


National Coal Mining Museum for England

Visitor attraction design for a major UK heritage centre.

Commercial feasibility and business case study Research Master planning Concept design Design, project management and installation


York Science & Innovation Grand Tour

Creation of a major public education experience in one of Europe’s leading destinations.

Business case development Event planning, promotion and management Identity creation and communications campaign Video animation Multi-channel execution


Topp & Co

Rebrand, repositioning and marketing campaign for the UK’s leading architectural ironmongery business.

Business and marketing strategy Brand identity Marketing plan Multi-channel execution

Topp & Co. Restoration

Traditional

Exquisite Architectural Metalwork We create fine architectural metalwork for some of the most prestigious properties in the world. As leading authorities in the craft of blacksmithing, creating and restoring fine metalwork for some of the most architecturally sensitive sites in the world, we set the standards for our industry, thriving on demanding creative and technical challenges.

Contemporary

+44 (0)1347 833173 Unit 5, The Airfield, Tholthorpe, North Yorkshire YO61 1ST United Kingdom

www.toppandco.com


National Space Centre

Master planning and visitor experience concept design for a ÂŁ14M national attraction.

Commercial feasibility and business case study Research Master planning Concept design


National Science Learning Centre

Brand expression implementation for a major UK teacher training centre.

Resident motivation and inspiration Brand expression Interior design Project management


AirCon Co

Rebrand and online marketing campaign for the UK’s leading air conditioning company.

Brand strategy Brand identity E commerce web strategy Stationery and literature Video animation Communication campaign


Innovation Centre York Science Park Heslington York YO10 5DG +44 (0)1904 435181 ideasgroup-uk.com

Ideas Group Profile 2014