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August 27, 2008

A Busy Fall for, the Online Creative Department OpenAd is due to present the Third Annual Golden Drum Idea Competition winner at the renowned Golden Drum 15th Annual International Advertising Festival, which will take place in the luxurious seaside town of Portoroz between the 5th and 10th of October. Alongside the Golden Drum Idea competition, marketers or agencies can make use of a summer sales promotion by posting their own creative briefs online for the worldwide professional creatives at a reduced fee untill the end of November. OpenAd has announced a renewed partnership with the Golden Drum international advertising festival to present the third annual OpenAd Golden Drum Idea Competition. The competition offers creatives worldwide a chance to compete head to head with some of the best creative minds in the industry. The 15th Annual Golden Drum Advertising Festival will take place in Portoroz, on the Adriatic Coast of Slovenia, between the 5th and 10th of October. The competition is comprised of three competition categories: TV, Print and Web Design. Freelancers and advertising agencies have until September 4, 2008 to submit ideas via This is a somewhat unique opportunity for freelancers or agencies worldwide to showcase their unpublished work to an international jury and in front of a pan European audience. The ideas will be judged by the jury presided over by Julian Boulding, President of thenetworkone. Other jury members include Mick Devito, the co-founder of Butterfield Day Devito Hockney – Partners BDDH and Ingmar Janson, Director of Alternative Communication and Creative Planning for Scholz & Friends Stockholm. All participants in the competition will additionally have the opportunity to sell their ideas to clients of OpenAd, as all entries except for those shortlisted will be included in's online Gallery at the close of the competition. Katarina Skoberne, OpenAd’s co-founder, said: ''We are already seeing amazing response to the competition from OpenAd members, and expect this year's overall participation to surpass previous years. OpenAd takes enormous pride in giving creatives around the world an opportunity to compete against the best advertising industry professionals and showcase their work on a global stage, and the Golden Drum competition is a perfect opportunity to expand our creatives' reach ever farther.'', known worldwide as the online concept sourcing tool, has recently hosted a number of pitches, by clients spanning various regions of the world, including an ad agency in Russia, a record label in the United States, and a jeans brand in Turkey. By offering an arguably faster way to create advertising in a more efficient way, it is putting clients in control. OpenAd claims its’ open-source pitch solution includes at least 20 concepts submitted to the client’s account, screening of all concepts with regard to quality and copyright issues, and emphasizes the ability of clients to set their own budget and pay only for concepts chosen. is currently running a special summer sales promotion to acquire more new clients. Clients have the opportunity to run a pitch for a reduced fee of 2000 USD through September, along with the option to run a second pitch through November for free. “ sees this as an opportunity for clients to get a jump on the Christmas advertising rush” says Skoberne, who has been named on the Daily Telegraph’sTop 1000 British Business People List. The Daily Telegraph, a leading British newspaper daily drew their list of top-ranked British-based business people from a range of industries. The newspaper divided British business into ten broad sectors and then ran a top 100 list in each sector, highlighting the achievements, colorful backgrounds and in some cases the unusual personal interests of the highest-placed executives. Katarina is listed in the technology and telecoms sector.


For further information please visit or contact: Nick Taylor PR Projects Manager, Telephone: +386 1 200 2522 E-mail:


Editors’ Note. ( is a young, dynamic company set to change forever how advertisers buy creative work. It gives clients and agency creative directors alike the chance to buy advertising, design and marketing ideas on-line by taking out membership costing from $3,000 - $100,000. This gives access to two types of service – either the Gallery, where creatives offer original ideas for sale by 14 market categories, or an online pitch facility, where members can post briefs. An average brief generates 20-100 replies. The site has nearly 11,000 creative subscribers in 125 countries, ranging from students to internationallyrenowned creative directors, freelancers and agency staff. All creatives appear anonymously on the site. Members can acquire work they like under license either for twelve months or in perpetuity. All work is checked for fluency by a native English speaker before being presented to the client, and the company enforces a strict system of copyright protection and digital date-stamping. And because OpenAd is a broker rather than an ad agency, members can turn their ideas into a finished campaign with outside partners, such as an existing agency or the creative who invented it. Membership is free for creatives, to ensure that a client’s project has the greatest number of people working on it at any one time. makes its profits by taking a straight 22.5 per cent fee on deals brokered. launched worldwide last year after three years of development and now has offices in the UK, Switzerland, the US and Slovenia as well as a presence in Australia, Dubai, Holland and Latin America.


2008 08 27 a busy fall for openad  
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