Franchise World | Autumn 2025

Advice on buying a franchise or franchising your business www.franchiseworld.co.uk

Autumn | 2025

FranchiseWorld Covering franchising since 1978

Mexi Bean Express launches its ‘built to be scalable’ model The Yorkshire-born Mexican food brand that has been ‘spicing up’ high streets with tasty tacos and good vibes since 2021, has announced it is now offering franchise opportunities.

thexton armstrong

The European brand in business mentoring to SMEs is launching in the UK.

Pacifica Local

The appliance repair service powers up its plans as demand has ‘never been greater’.

Public relations

‘Credibility is your biggest asset. It’s not just a nice-to-have... it’s the deal-clincher.’

GLOBAL BRAND UNIQUE PRODUCT RANGE PROVEN FRANCHISE CONCEPT COMPREHENSIVE FRANCHISE SUPPORT

paris baguette NEIGHBOURHOOD BAKERY & CAFE

If you’re ready to join the Paris Baguette family and spread joy through the art of baking, contact us today to learn more about this exciting franchise opportunity!

Scan to Explore Franchise Opportunities

Email: belinda@parisbaguette.co.uk Visit: www.parisbaguette.co.uk/franchise

Pacifica Local powers up its franchise plans

The domestic and commercial appliance repair service has launched a new franchise model. With its refreshed identity in place, it has set its sights firmly on growth as demand has never been greater – 26 million UK households average four appliances and 176 million appliances are out of warranty.

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CONTENTS...

Denny’s seeks UK master for its ‘iconic’ diner

Denny’s has appointed FRP Corporate Finance to assess potential partners for the UK master franchise of its U.S. restaurant brand, which boasts almost 1,500 stores globally.

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KFC franchisee set to double its restaurant count by 2030 Gastronomy, a long term KFC franchisee, has signed a deal to more than double the number of KFC restaurants in its portfolio. Backed by HSBC, it aims to grow to over 100 KFC’s across the UK.

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Strava Group expands Domino’s portfolio with NatWest funding Strava Group is to increase its presence in Scotland by acquiring 14 Domino’s stores with a funding package from NatWest. This brings the total number of Domino’s operated by the group to more than 40 stores.

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An autumn invitation to join a world-class bakery café With Britain’s love of bakery cafés showing no signs of slowing, and a growing appetite for high-quality, French-inspired experiences, Paris Baguette is perfectly placed to grow.

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Mexi Bean Express launches its ‘built to be scalable’ model

My Property Pros ‘wave' of network achievements

The Yorkshire-born Mexican food brand that has been ‘spicing up’ high streets with tasty tacos and good vibes since 2021, has announced the launch of its franchise model.

My Property Pros is celebrating a wave of achievements as franchisees across its UK network continue to hit new heights in growth, performance and recognition.

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Lemon and Lime’s launch of its home staging opportunity

A national award-winning property home staging company, Lemon and Lime Interiors, has announced the launch of its franchise network, setting its sights on ambitious growth across the UK.

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thexton armstrong UK: A new standard in business mentoring franchises

thexton armstrong, a respected European brand in business mentoring to SMEs, is launching in the UK and is seeking early franchisees who are looking to build a scalable advisory firm.

Prime territories are available at a reduced launch price to the founding cohort.

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Page 25 Zambrero kick-starts its UK franchisee recruitment drive

The Mexican-inspired quick-service restaurant brand is seeking ambitious franchisees and area developers to accelerate expansion across the UK.

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Razzamataz new programme in response to client feedback

Razzamataz has launched Minis, a six-week programme designed to support franchisees and meet the needs of families who want their children to experience joy, connection, and confidence while developing core life skills.

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FranchiseWorld magazine

The National Franchise Exhibition: Visit to start your franchise success story

For anyone looking to tap into the potential of franchising, The National Franchise Exhibition is the ideal starting point. This industry-leading event, exclusively supported by the British Franchise Association, opens the door to this proven and lucrative business model.

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Auntie Anne’s expansion plans for the UK and Ireland

The hand-rolled freshly baked soft pretzel brand is ‘on track’ to reach 50 stores across the UK and Ireland, to become a leading player in the fast-growing grab-and-go food sector.

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Editor Nick Riding nick@franchiseworld.co.uk

Britain’s longest-established franchise magazine, founded in 1978, covers franchising from the perspective of the two parties – franchisees and franchisors, both prospective and existing.

Advertising and accounts manager Jane Eyles info@franchiseworld.co.uk

Autumn 2025 – No. 246

Franchise World Highlands House, 165 The Broadway, Wimbledon, London SW19 1NE info@franchiseworld.co.uk www.franchiseworld.co.uk

© 1978 – 2025 Franchise World Franchise World ISSN 0144-0543 ● Readers should seek advice from a qualified accountant and solicitor before

parting with money, or entering into financial or contractual commitments.

Information in the magazine is provided in the main by franchisors/advisors and readers should not rely upon it without having personally verified it at source.

4 Autumn, 2025 | www.franchiseworld.co.uk

Official Media Partner of the BFA

Franchise World does not make any representation about the viability or otherwise of the franchises/advisers mentioned and does not accept any responsibility, or give any warranty, representation or assurance that statements, conclusions and opinions expressed or implied are accurate or valid.

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ADVISORY ARTICLES Wellbeing: The next driver of franchise success

From ‘passing ships’ to a growing franchise family

Franchisee Stuart Harley joined ComputerXplorers for a better work-life balance. Six years later he is at the helm of a global franchise family, XplorerGroup. Now with his wife working alongside him, the couple are committed to sharing the flexibility that franchise businesses can offer.

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Manual Magic AI app ‘moves franchisors from confusion to clarity’

Manual Writers International has launched its Manual Magic AI app. A searchable, knowledge-sharing and mobile-friendly hub for franchisors to create an engaging, smarter option to the traditional static franchise manual.

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Basking Babies franchisee celebrates year one with charity initiatives

Lucy Tilley has celebrated her first anniversary as a franchisee with a series of charity initiatives and teaming up with Ickle Pickles, to offer support to new parents and families.

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The Sushi Co launches its ‘live sushi kitchen’ franchise model The Sushi Co, with QSR experienced founders, has launched its ‘live sushi kitchen’ model as the brand aims to open 30 stores by the end of the year.

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The British Franchise Association is actively behind efforts to ensure franchisors, franchisees and employees are well-supported in all aspects of their mental health.

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Franchising vs starting from scratch – which is the right path for you?

When it comes to launching a business, do you start from scratch, or should you look at investing in a franchise? The pros and cons of each route – and why franchising is ultimately a smart, purpose-driven choice for aspiring entrepreneurs.

By Frank Milner, President, Tutor Doctor

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Trust me, I’m a franchise brand: Why credibility is your biggest asset

In the world of franchising, trust isn’t just a nice-to-have. It’s the deal-clincher.

The make-or-break. The thing that determines whether a franchisee feels that all-important connection and selects one brand as their future... or walks away and finds it in the brand next door.

High Court implies a term of good faith into UK franchise agreements

In a significant decision for the UK franchising sector, the High Court ruled that a franchise agreement contained implied terms of good faith and fair dealing. The judgment confirms that the franchisor’s breaches of these terms were repudiatory, entitling the claimants to lawfully terminate their agreements.

By Gordon Drakes, Co-head of Franchising and Distribution, Fieldfisher

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The Tik Tok test: Would Gen Z employees use your SOPs?

Dusty manuals don’t train anyone.

Short, clear, captioned videos do. This isn’t a trend – it’s the new baseline for operational excellence. Safer outlets, faster onboarding, and fewer mistakes start with rethinking your standard operating procedures for a mobile-first world.

By Penny Hopkinson, Founder, Manual Writers International

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The blind spot: leaving property selection to chance Specialist property advisers, who understand the franchise model and data-led location analysis to find the best property, may prevent site failure.

By Lucy Archer, Co-founder, Rev PR

By Harrison Sharp, Senior Sales Manager, GRO Retail

Why ‘guidance’ is no match for a real Franchise Law

How to appeal to job searchers as a franchise

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At present, anyone can sell a franchise in the UK regardless of whether the concept is viable. The lack of entry barriers enables ‘unproven business opportunities’ to weaken the franchise sector and its reputation.

By Rik Hellewell, Founder, Ovenu

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Your franchise marketing should emphasise that you’re offering a readymade business opportunity which job seekers can jump into to break away from their negative cycle.

By Rob MacFarlane, Content Writer, Mayfly Internet Marketing

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www.franchiseworld.co.uk | Autumn, 2025 5

APPLIANCE REPAIR FRANCHISE

Pacifica Local powers up its franchise plans

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We are about so much more than just fixing appliances – we want to empower our franchise partners to create a business that matters.

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acifica Local, the domestic and commercial appliance repair service, has launched a new franchise model designed to aid franchisees build a thriving business with the backing of a national brand.

With its refreshed identity now in place, the business has set its sights firmly on growth as demand for reliable local engineers has never been greater – 26 million UK households average four appliances each and 176 million appliances are out of warranty.

Backed by the strength of Pacifica, franchisees deliver services spanning repair, inspection, replacement, and installation. From washing machines to fridges, appliances are the everyday essentials that keep households and workplaces running smoothly. But when they break down, the disruption, stress, and cost highlight the scale of opportunity.

With over 20 years of national expertise, Pacifica Local franchisees benefit from guaranteed work from day one through nationally managed warranty work, while also having the freedom to build their own loyal customer base within their community.

This allows franchisees to focus on providing a reliable, people-first service while knowing they are part of a trusted national network.

Franchisees receive full training, marketing support, and access to partnerships with some of the UK’s biggest appliance names, including Electrolux and LG, and the retailer Argos.

Lee Garland, head of Pacifica Local, said: “We are about so much more than just fixing appliances – we want to empower our franchise partners to create a business that matters.

“The benefits are twofold, for both our franchise partners and the clients they serve – they help families and workplaces keep moving while also building a substantial business for themselves.”

Pacifica Local adds that while franchise partners operate within their own territory, they remain part of a wider network that shares knowledge, resources, and best practice.

6 Autumn, 2025 | www.franchiseworld.co.uk

Smart technology streamlines day-to-day operations, and the head office team provides marketing campaigns and business development expertise to help each franchise reach its full potential.

With rising household costs and environmental awareness more people are choosing repair over replacement.

Pacifica Local said it’s positioned at the forefront of this shift, offering a sustainable service that reduces waste, saves customers money, and keeps essential appliances in action for longer.

Garland added: “As we enter this new chapter, we’re inviting driven individuals to join our growing network.

With guaranteed work and proven systems, franchise partners are well placed to seize the opportunity in a market where the need for reliable local engineers has never been greater.” n

www.pacificalocal.co.uk

UK MASTER FRANCHISE OPPORTUNITY

NEWS

BFA milestone for it’s franchisee membership

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THE British Franchise Association (BFA) has welcomed its 2,000th franchisee member, Gaynor Gallant (below) of Theatretrain, marking a major milestone in growing engagement with UK franchisees.

We expect strong interest from ambitious operators looking to bring the Denny’s experience to more UK consumers.

Denny’s seeks UK master for its ‘iconic’ diner D

enny’s, the American diner, is set for significant expansion in the UK, with offers being considered for its master franchise for the territory.

The Swansea store provides a full omnichannel model, with a loyal local dine-in customer base, bespoke loyalty app and a range of delivery services, including Deliveroo, Uber Eats and Just Eat. The store is co-located with complementary retailers and experiences such as Odeon Cinema, Ninja Warrior and Ten Pin Bowling.

Denny’s said the Parc Tawe site supports more than 13,500 dine-in orders each year, generating strong margins and provides the basis for franchise investors to bring the Denny’s brand to city centres, airports, service stations and drive-thru sites across the UK.

Alex Patey, director at FRP, said:

Members are given access to:

l Quarterly online forums to discuss life at the front-line of franchising, common challenges and share best practice. l Monthly masterclasses.

l Opportunities to work with other franchise brands.

FRP Corporate Finance (FRP), a specialist business advisory firm, has been appointed to assess potential partners to acquire the master franchise, which boasts almost 1,500 restaurants globally.

As part of the sale process, FRP is also marketing Denny’s proof of concept store, which opened at Parc Tawe in Swansea in 2017.

BFA franchisee membership was introduced, free of charge, in 2020 built around four core foundations: collaboration, networking, education and trade.

“Denny’s is one of the most iconic names in global casual dining, with a proven model that combines strong consumer appeal, affordable family dining and scalable unit economics.

“The Swansea diner has already demonstrated the household brand’s potential in the UK. With various models across sites – as well as the introduction of new models including self-service – we expect strong interest from ambitious operators looking to bring the Denny’s experience to more UK consumers.” l Established in 1953, Denny’s operates in 15 countries – including in Australasia, South East Asia, the Middle East, South America and North America – with over 95 per cent of its operations franchised. n

www.frpadvisory.com

Gallant said: “ I’m a new franchisee and, as a newbie, feel I have lots to learn.The more support I can get from others, who are more experienced than me, the better.”

‘Franchisee Champions’

In 2022, following the growth of franchisee membership, the association introduced ‘Franchisee Champions’.

Individual franchisees, chosen for their experience and active involvement in their franchise network, to act as a bridge between the franchisee community and the BFA – sharing insights, challenges and successes.

Pip Wilkins, chief executive of the BFA, said: “Opening membership to franchisees was uncharted territory for us but it has been very successful.

“Franchisees value the support that comes from us and their peers, and our ‘Champions’, of which there are over 100, give us a direct line into their needs, helping us shape the right events, education and resources.” n www.franchiseworld.co.uk | Autumn, 2025 7

Reach your goals.

Find out how HSBC can help bring your franchise vision to life.

Visit business.hsbc.uk/hsbc-franchising or contact our Franchise team on 0121 455 3438* email franchiseunit@hsbc.com *Phone line is open 09:00 to 17:00, Mon to Fri (excl. Bank Holidays)

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Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our Financial Services Register number is 765112.

AC59112 ©HSBC Group 2022. All Rights Reserved.

FRANCHISEE GROWTH WITH HSBC FUNDING

“

It’s the best yet, and it’s the perfect moment to lean in. That’s why we’re incredibly proud to be strengthening our partnership with KFC and growing to 100 restaurants across the UK. – Acky Khan

KFC franchisee set to double its restaurant count by 2030 L

ong term KFC franchisee, Gastronomy, has signed a deal to more than double the number of KFC restaurants over the next five years, adding more than 50 to its portfolio.

Backed by HSBC, Gastronomy will grow to over 100 KFC’s across the UK by 2030. The new openings will focus on the North West, East and West Midlands, Shropshire and Wales where the brand sees the greatest growth potential. The outlets will be a mix of drive-thru sites and restaurants.

Gastronomy opened its first KFC restaurant in Aberystwyth in 2007 and has since grown its portfolio to 44 restaurants across Wales, the Midlands, the North West and Shropshire. It was recently recognised by The Sunday Times in its Best Places to Work list.

This follows the recent announcement

by KFC that it was doubling down on its commitment to the UK and Ireland with a £1.5bn growth plan, which will see the brand open a further 500 restaurants in the market over the next decade.

KFC said it will focus on building flagship sites and drive-thru’s, upgrade

There’s a boldness in the marketing calendar, with new products that are driving real relevance with consumers and getting us noticed.

existing restaurants with fresh new designs and the latest digital capabilities, and create over 7,000 new jobs over the next five years. KFC adds that it is strengthening its long-standing relationships with both British and Irish suppliers

The growth comes as the nation’s appetite for fried chicken continues to grow at pace. Research from KFC estimates that the UK fried chicken market is worth £3.1bn, and the market is expected to grow further, with consumer demand outstripping other quick service restaurant categories.

Acky Khan, chief executive of Gastronomy, said: “In all my 30 years with the brand, I’ve never been more excited to grow and invest in KFC.

“The ambition within KFC is electric, and backed by a hugely supportive leadership team, we see lots of potential to unlock the next phase of our growth story. This investment is testament to the hard work of our people and will provide incredible opportunities for our team members to grow and develop long term careers with us.”

Rob Swain, UK general manager of KFC, added: “We’re hungry to grow our footprint across the UK and Ireland, and strong partnerships with our franchisees are our secret recipe. We’re proud to be continuing to grow our partnership with Gastronomy.

“This is just one example of the momentum powering KFC right now – from our restaurant teams to our franchisees and leadership – we’re all fired up to grow the business, connect with the next generation of consumers, and bring our unbeatable chicken to even more people.” n

www.kfc.co.uk/about-kfc

www.franchiseworld.co.uk | Autumn, 2025 9

BAKERY CAFÉ FRANCHISE

Turn over a new leaf with Paris Baguette

An autumn invitation to join a world-class bakery café franchise

A

s autumn settles in and the streets turn to gold, there’s a quiet pleasure in stepping in from the crisp air to the warmth of a bakery café. The aroma of

pumpkin spice, buttery croissants fresh from the oven, and smooth, barista-made coffee is an irresistible invitation to pause and savour the moment.

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This season, Paris Baguette invites you to be part of a brand where French-inspired artistry meets the warmth of a neighbourhood favourite.

A place where every pastry is a little reward, every coffee is served with care, and every guest feels welcome to linger.

A season of growth in the UK

With Britain’s love of bakery cafés showing no signs of slowing, and a growing appetite for high-quality, French-inspired experiences, Paris Baguette is perfectly placed to grow and we’re looking for partners to grow with us.

Why choose Paris Baguette? l A trusted global brand

Since 1988, Paris Baguette has been crafting fresh, beautiful food and creating welcoming spaces across 10 countries. With over 4,000 locations worldwide, our UK market is a core focus and an exciting opportunity. l A growing UK market

The bakery café sector is thriving, with customers seeking not just great food, but a place to relax, meet, and treat

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Whether you’re an experienced operator or taking your first step into franchising, we’re here to help you create something truly special in your local area.

l Unmatched franchise support

From site selection and store design to staff training, marketing strategy, and daily operations, our team is by your side every step of the way.

We give you the tools to succeed and the freedom to flourish. l Committed, collaborative leadership

Our UK team is hands-on, dedicated, and always ready to help franchisees grow their business with confidence.

not simply opening a store, you’re creating a place where guests feel at home, where quality is never compromised, and where every day brings an opportunity to connect with your community.

A menu made for autumn days

Step inside a Paris Baguette café on a chilly afternoon and you’ll be met with the comforting scent of freshly baked croissants, pumpkin spiced lattes, rich cream cakes, and golden artisan breads.

Pair one with a cinnamon pistachio bun or a warming hot chocolate, and you’ve found your perfect autumn ritual.

Let’s build something beautiful this season

Our menu blends classic French techniques with seasonal inspiration, offering everything from elegant celebration cakes to light lunches. Each item is crafted to surprise, delight, and keep guests coming back, whether it’s for a special occasion or a quiet moment of indulgence.

Rooted in values, ready for growth

At Paris Baguette, our CAKE values – Craftmanship, Authenticity, Kindness, Excellence, guide everything we do. We believe in building not just cafés, but community spaces that feel like a natural part of the neighbourhood.

When you join Paris Baguette, you’re

Autumn is a season of change, of beginnings, and of opportunities waiting to be embraced. With Paris Baguette, that opportunity comes with the backing of a globally trusted brand, a proven model, and a team dedicated to your success.

Whether you’re an experienced operator or taking your first step into franchising, we’re here to help you create something truly special in your local area.

Ready to take the first step?

Contact Belinda Remarczyk: belinda@parisbaguette.co.uk

Let’s bring warmth, flavour, and a touch of Parisian elegance to your neighbourhood – this autumn and beyond. n

www.franchiseworld.co.uk | Autumn, 2025 11

Advertorial

From our first UK openings at Battersea Power Station and High Street Kensington, to the successful launch of our first UK franchise in Canary Wharf in October 2024, Paris Baguette has been winning hearts, and appetites across London. This autumn, we’re continuing that momentum with our latest bakery café opening in Notting Hill Gate, as part of our wider UK growth strategy.

themselves. Our combination of artisan products, seasonal menus, and stylish interiors makes us stand out.

tenreformer. An unmissable market opportunity from the UK’s leading Pilates provider While the UK fitness sector is growing strongly, Reformer Pilates is outperforming the sector spectacularly. It’s now the most searched for workout on google. And with fewer than 1,000 Pilates providers for the whole of the UK, demand remains untapped.

Against that backdrop, meet tenreformer. Created by Ten Health & Fitness, Reformer Pilates brand leader and acknowledged sector expert, it’s an unmissable opportunity for ambitious entrepreneurs. t Single and master license options available from £25,000. t Full payback approx 26 months, 5-7 times est ROI. t Funding available through HSBC, Bluestone leasing and the Growth Guarantee Scheme. t No fitness sector experience necessary. We provide all the support needed to grow & scale your business.

Interested? Let’s talk. web: tenreformer.com email: info@tenreformer.com insta: @tenreformer

SEVEN-FIGURE FUNDING

“

The ‘black sheep’ nine-site deal

Through the acquisition of these stores I’m able to give other young people a start in their career. – Rickey Sharma

Strava Group expands Domino’s Pizza portfolio

BLACK SHEEP COFFEE has completed a nine-site franchise agreement to develop its stores across Tyne & Wear, marking a significant expansion into Northern regions of the UK.

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trava Group is set to increase its Domino’s franchise presence in Scotland with the acquisition of 14 additional stores, thanks to a sevenfigure funding package from NatWest.

The acquisition brings the total number of Domino’s operated by Strava Group to more than 40, spanning both England and Scotland. This strategic move is part of the company’s growth strategy to operate 75 Domino’s stores.

Rickey Sharma, managing director of Strava Group, started his journey as a Domino’s franchisee in 2012 after progressing through the ranks since 2007. This extensive experience and deep understanding of the business have been instrumental in his success.

The acquisition is expected to enhance the operational efficiency and market reach of Strava Group as it continues to focus on expanding its Domino’s portfolio. The company adds that it is committed to maintaining the high standards of service and quality that have become synonymous with the pizza brand.

Sharma said: “This acquisition marks a significant milestone for Strava Group.

NatWest, and its expertise in investments and understanding of our industry, made this latest acquisition possible and we are excited for what this means for the expansion of the business moving forward.”

Andy Croasdell, relationship manager at NatWest, commented: “Strava Group has demonstrated remarkable growth and a strong commitment to the Domino’s Pizza brand.

“Following our support for the acquisition of four stores in 2024, we are delighted to support these further expansion plans with this funding package. Rickey’s leadership and vision for the future align perfectly with our values, and we look forward to seeing their continued success in the franchise sector.” n

www.dominos.co.uk/franchising

NEWS

The agreement with Mindy Kaur and Bal Singh, operating through Dhesi Food & Beverages Ltd., will lead to the rollout of Black Sheep Coffee across the North East, bringing the brand’s bold energy and disruptive coffee ethos from Newcastle to Sunderland.

Black Sheep Coffee said the latest signing reinforces its position as one of the UK’s fastest-growing independent coffee brands, powered by a franchising model designed to champion entrepreneurial operators and local community-led growth.

Eirik Holth, co-founder of Black Sheep Coffee, said: “These new stores will be places for everyone to enjoy our speciality Robusta blend, signature Norwegian Waffles, 100 per cent ceremonial grade Matcha and much more. We can't wait to welcome the local community.” l Black Sheep Coffee is renowned for ‘unapologetically’ bold flavours and an unrivalled commitment to quality, sourcing the first speciality-grade 100 per cent Robusta coffee, and going against market trends to become the ‘black sheep’ of the coffee world. n

www.franchiseworld.co.uk | Autumn, 2025 13

MEXI BEAN EXPRESS

Mexi Bean Express launches its ‘built to be scalable’ model M

exi Bean Express, the Yorkshireborn Mexican food brand that has been ‘spicing up’ high streets with tasty tacos and good vibes since 2021, has

announced the launch of its franchise model.

Danielle Best (right), founder of Mexi

14 Autumn, 2025 | www.franchiseworld.co.uk

Bean Express, opened the original dine-in Mexi Bean in 2020 after falling in love with big, punchy Mexican flavours on her travels.

NEWS

Townhouse’s further UK growth

TOWNHOUSE, the luxury nail salon brand has signed another major franchise agreement, this time with ACCA Group to launch over 20 salons across the Midlands and East Anglia – expanding the award-winning nail concept into more UK regions.

ACCA Group, an experienced multibrand operator, will roll out the salons in cities including Birmingham, Cambridge and Norwich, backed by a multi-million pound investment.

The deal forms part of Townhouse’s national franchise strategy and follows a similar agreement already signed for Scotland with The Explorer Group.

“

I want our customers to feel like they’re part of something fun, fresh and just a little bit cheeky – and I want our franchisees to be proud to have their name above the door.

A year later, Best spotted a gap in the market – people wanting the same great taste, but quicker, closer to home and in more places. Mexi Bean Express was born; serving up big flavours, fast, for the everyday grab-and-go crowd.

Mexi Bean Express has grown to five locations across West Yorkshire in Bradford, Brighouse, Halifax, Huddersfield and Sowerby Bridge.

With the brand experiencing increasing customer demand, Best teamed up with Platinum Wave Franchising, a franchise consultancy firm, to build a solid franchise model

Best said: “I’ve always believed that if you’re going to do something, do it properly and think big while you’re at it!

From day one, I knew Mexi Bean

‘Another key milestone’

Express had the potential to be huge, not just in Yorkshire but anywhere people love good food.

“I want our customers to feel like they’re part of something fun, fresh and just a little bit cheeky – and I want our franchisees to be proud to have their name above the door.

“It’s been built to be scalable – the look, the vibe, the recipes – so that you can pick it up and run with it.

Townhouse said this new agreement marks another key milestone in its plan to build a category-defining national brand. With strong unit economics across company-owned sites and multiple franchise territories secured, it is primed for rapid, sustainable growth across the UK.

Lacky Sohal, franchise partner at ACCA Group, commented: “Townhouse is redefining what a nail salon experience can be – elegant, professional and techenabled. It’s exactly what consumers in our region have been waiting for, and we’re thrilled to be leading the charge to bring it here at scale.”

“If you’ve ever dreamed of running your own place, love good food and good people, and want to build something that means something to your town – ‘Sit down, let’s tacobout it’.”

Mexi Bean Express added that the franchise model is suitable for a dine-in restaurant, grab-and-go or food truck concept. n

Founded in 2018, Townhouse explains it has transformed the nail salon experience through stunning interiors, a refined treatment menu, clinical-grade hygiene and technology-driven operations. The company adds that franchise expansion continues to attract top-tier operators, with major regional deals already secured and further partnerships set to be announced soon. n

www.mexibeanexpress.com/franchise

www.townhouse.co.uk/franchise

www.franchiseworld.co.uk | Autumn, 2025 15

BE A NOLTE KÜCHEN

ane r

For over 65 years, we’ve been Germany’s leading maker of exceptional kitchens.

Now, thanks to our global success, we’re bringing our awardwinning brand of premium design and German proficiency to the UK. With a number of successful stores already open, and plans for many more, the time to be a Nolte Küchen franchise partner is now.

So if you’re an experienced entrepreneur or kitchen designer looking to be your own boss, get in touch — and let’s cook up something special together.

CONTACT US AT FRANCHISE@NOLTEKITCHENS.CO.UK AND WE’LL BE IN TOUCH

O R , V I S I T U S AT W W W. N O LT E  K I TC H E N S . CO . U K / F R A N C H I S E

FRANCHISE LAUNCH

Lemon and Lime’s launch of its home staging opportunity L

emon and Lime Interiors, a national award-winning property home staging company, has announced the launch of its franchise network, setting its sights on ambitious growth across the UK.

The Derbyshire-based business, which recently celebrated its 10-year anniversary, has secured its first franchisees for Canterbury, Cardiff and Exeter.

Founded in 2015 by an experienced home stager, Elaine Penhaul (below), Lemon and Lime present homes to make a memorable first impression to potential property buyers.

The company works on improving the appeal of a property by working on anything necessary to get it onto the market looking its best, whether that be decorating and repair work, de-cluttering or changing the furniture.

Penhaul said: “Having been in the position of setting up and growing a profitable business ourselves, we know how difficult it can be for ambitious and entrepreneurial home stagers to establish themselves in the UK property market.

“Ten years in, and having staged more than 1,500 properties, I am incredibly proud to be in a position to use our expertise to back others at the start of their journey.

“Above all, the franchise model offers business owners a community to share ideas and expertise between like-minded

“

professionals and lift one another up, in what can be quite an isolating industry.

“By establishing a group of ambitious home stagers, the home staging industry has the power to become a far more dominant marketing service that will become essential for estate agents to rely on.”

Franchisees will gain exclusive access to Lemon and Lime’s unique FLOW system. Rooted in practicality, this system aims to give business owners the know-how, processes and support across finance, lead generation, operations and workflow, enabling them to focus on growing a profitable home staging business.

Lemon and Lime added that franchisees will benefit from an existing network of connections including agents and suppliers, with enquiries already coming through for their services.

‘Joining Lemon and Lime...’

Rebecca Channon and Luke Harris, the Canterbury franchisees, said they were proud to be part of Lemon and Lime’s next chapter: “Joining the company felt like a natural fit and we’re thrilled to be leading its exciting expansion into Canterbury and South East Kent.

“The brand’s data-led approach to home staging clearly shows how great presentation drives strong, faster sales, and we look forward to working with local estate agents and homeowners to maximise property potential.”

Ten years in, and having staged more than 1,500 properties, I am incredibly proud to be in a position to use our expertise to back others at the start of their journey.

“

The brand’s data-led approach to home staging clearly shows how great presentation drives strong, faster sales, and we look forward to working with local estate agents and homeowners to maximise property potential.

Kate Jones, the Cardiff franchisee, said: “Joining the team at Lemon and Lime, for me, was an easy decision. Its brand speaks for itself and its reputation in the staging industry is second to none. The process of becoming one of its first franchisees was informative, collaborative and truly enjoyable.

“The team provided everything I needed to make an informed decision. I feel a great sense of pride at having been selected from the initial applicants and looking forward to seeing where the journey takes us all.”

Rhona Jarvis, the Exeter franchisee, commented: “I’m proud to represent a brand that consistently sets the standard in property presentation.

“I’m passionate about making a real difference in this industry and seeing the growth in a new region. I’m excited to connect with estate agents, developers and homeowners in this area to showcase the impact of professional home staging.”

Lemon and Lime said that the occupied properties it home staged in 2023 sold on average four times faster after staging, and homes that are professionally presented sell on average for eight per cent more than comparable properties. n

www.lemonandlimeinteriors.co.uk

www.franchiseworld.co.uk | Autumn, 2025 17

Secure your UK territory.

Build your business.

Create your future.

We mentor SME owners into becoming professional entrepreneurs — building companies that are stronger, more pro table, and more rewarding to run.

E: info@thextonarmstrong.co.uk | W: thextonarmstrong.co.uk/join-us

SME MENTORING FRANCHISE LAUNCH

thexton armstrong UK: A new standard in business mentoring franchises I

n today’s uncertain economic climate, small and medium-sized enterprises (SMEs) remain the backbone of the UK economy.

They represent over 99% of all businesses within the UK and employ millions, yet too many find themselves stuck: too many priorities, cash flow challenges, ineffective structures, or founders struggling to shift from hands-on operator to strategic leader.

Enter thexton armstrong. Founded in the Netherlands in 2011, thexton armstrong has grown into a respected European brand in business mentoring, with a tested methodology, based on the Entrepreneur’s Journey, that consistently transforms the fortunes of SMEs.

Now, under the leadership of Donald Stuart (above) – a globally experienced CEO and transformation strategist – the franchise has launched in the UK. For ambitious professionals, this presents a rare chance: to build your own advisory firm, backed by a powerful brand, proven tools, and an exclusive territory.

Why business mentoring and why now?

The SME market is vast – 5.5m firms across the UK – but it is the mid-sized B2B businesses (typically £1m-£25m turnover with 5-100 staff) that represent the most attractive, underserved

“

Our goal is not to make clients reliant on us. We actively transfer our knowledge, tools, and frameworks so businesses can thrive independently.

segment. Our own research, conducted with a leading UK market specialist, identifies hundreds of thousands of businesses in this band.

At thexton armstrong, we do not just give advice. We embed measurable, lasting change. Three qualities define our approach:

1. Personal motivation at the core True transformation happens when business and personal ambitions align.

We uncover the owner’s real drivers, build clarity around what success means for them, and then construct a roadmap to achieve it.

SME owners face familiar hurdles: l Growth without profitability.

l Stressed operations without structure. l Communication breakdowns within

teams.

For these businesses, the right mentoring intervention can be transformational – and highly valued.

Business consulting is already a recognised and mature franchise sector in the UK, but few providers offer what thexton armstrong does: a proven, industry-independent methodology, deep client conversion processes, and

In short: the market is primed, the need is urgent, and the opportunity is substantial.

What sets thexton armstrong apart

These companies are sophisticated enough to recognise they need outside support, but too small to justify hiring full-time consulting teams.

l A founder over worked, unable to step back into true leadership.

long-term mentoring programmes aligned to the Entrepreneur’s Journey.

2. Partnership, not dependency Our goal is not to make clients reliant on us. We actively transfer our knowledge, tools, and frameworks so businesses can thrive independently – strengthening both the company and the confidence of its owner.

3. Proven methodologies that deliver From our Business Acceleration Plan to our Profit Leakage Application, from our Business Mentoring Plan to our Business Exit Readiness Programme, we provide structured, replicable solutions that work across industries. On average, client relationships last over five years – ➥

www.franchiseworld.co.uk | Autumn, 2025 19

Advertorial

The need for credible, experienced business mentoring has never been greater. Yet until now, the SME advisory market in the UK has been fragmented – dominated by lone consultants without scale, proven systems, or sustained methodologies.

SME MENTORING FRANCHISE LAUNCH

“

This is a chance not only to build your own business but to be part of establishing a brand that is set to redefine SME mentoring across Britain.

testament to the enduring value delivered.

The franchise model: Independent, yet fully supported

Running your own consultancy practice can be lonely. Without brand credibility, structured processes, and peer support, many independents burn out or struggle to scale.

That’s why thexton armstrong is different. As a Franchise Partner, you benefit from: l Exclusive territory

Your own defined region, protected from internal competition. l Proven client conversion system

Three complimentary sessions (Discovery, Profit Leakage, Proposal) that help you win clients confidently. l Comprehensive training and coaching

From day one, you will master our methodology and receive over 12 months of one-to-one coaching. l Ongoing peer community

You are never a lone wolf; knowledge is shared and successes replicated. l Brand recognition

A respected European name now launching in the UK with national marketing support.

You remain the business owner, building a saleable asset. But you do it with a framework that dramatically increases your chance of success.

The right partner profile

thexton armstrong will not suit everyone.

This is not a “buy yourself a job” opportunity. We are seeking professionals who bring credibility, gravitas, and entrepreneurial spirit.

Our ideal partners range from:

l Senior leaders with multi-functional experience.

l Established consultants/advisors ready to scale.

l Entrepreneurs seeking their next significant venture.

You must be passionate about SMEs, comfortable engaging Managing Directors as peers, able to turn strategy into execution, and motivated by longterm, relationship-driven results.

If that sounds like you, the opportunity is powerful: independence with the support of a proven system.

Earnings, investment and the value of equity

Unlike many franchises, thexton armstrong is structured to build longterm equity. You’re not simply buying a role – you are developing an asset. l Licence investment

£19,000 launch price (standard £24,250). l Training and coaching fee

£18,500 (including 12 plus months coaching). l Royalty

Gradually reducing as you grow your annual revenue from 20% down to just 5% – meaning you retain more profit as you grow. l Marketing contribution

3%, invested in national/regional campaigns to fuel your pipeline.

With recurring client relationships and scalable delivery, your earnings are limited only by your ambition. For many, the trajectory compares favourably with senior consulting and executive remuneration – with the added benefit that you own the business outright.

Why join now?

thexton armstrong is launching in the UK – meaning early partners can secure prime territories at a special launch price.

You will be part of the founding cohort, working closely with Donald Stuart and the leadership team to shape the UK practice. This is a chance not only to build your own business but to be part of establishing a brand that is set to redefine SME mentoring across Britain.

As Stuart puts it: “Our mission is to empower franchise business owners and

20 Autumn, 2025 | www.franchiseworld.co.uk

SME owners alike to think bigger, act strategically, and take control of their futures – driving not just growth, but being the bedrock of the UK economy.”

Client success stories: Proof in action Our results speak for themselves.

l A family-owned manufacturing business professionalised its operations, creating a clear succession plan and positioning for long-term value.

l A specialist in precision materials shifted from reactive firefighting to structured growth – reducing stress for the founder and strengthening team accountability.

l A kitchen and bathroom design company sharpened its strategy, improved communication, and unlocked new levels of profitability.

In every case, the mentor became not just an advisor but a trusted partner – helping owners grow their businesses and themselves.

Your next step

If you’re a senior professional ready to leverage your expertise, build a scalable advisory firm, and create lasting impact with SME leaders, then thexton armstrong is your platform.

This is your chance to:

l Secure an exclusive UK territory.

l Build recurring revenues with proven client programmes. l Join a respected European brand at the ground floor of its UK expansion.

l Create a business that delivers both financial return and personal fulfilment.

The next step is simple: request our latest information flipbook. Full details of the model, support, fees, and available territories will be made available at our online Information Sessions – find out how to attend in our flipbook.

If you have ever wanted to shape your own future, make a genuine difference, and be rewarded at the level your experience deserves – this is the moment to act. n

www.thextonarmstrong.co.uk

FOOD FRANCHISE

Zambrero kick-starts its UK franchisee recruitment drive Z

ambrero, the Mexican-inspired quick-service restaurant, is kickstarting its franchisee recruitment programme in the UK to open 100 restaurants by 2030.

Zambrero serves Mexican-inspired food with a focus on fresh ingredients, specially crafted marinades and flavourpacked sauces. The restaurants offer an array of burritos, bowls, nachos, tacos and quesadillas, along with vegetarian and vegan menu options.

Since launching in 2021, it now has 13 restaurants across England, located in Birmingham, Essex, London, Manchester and Reading.

The company reports it has already recruited its first three franchisees who will open new sites within the next 12 months, including its first restaurant in Scotland.

Zambrero UK is headed by chief executive Emily Teh (below), who has been with Zambrero Group for over eight years. The company said she is a passionate leader who believes in the soul and heart of Zambrero and its ‘Feel Good Mex’ ethos.

Teh said: “We’re very excited to launch our franchise recruitment programme in the UK. We’ve had a lot of interest in the brand during the last couple of years and now is the right time for us to expand.

“

We’ve had a lot of interest in the brand during the last couple of years and now is the right time for us to expand.

“When you join Zambrero, you become part of our ‘Zam Fam’ and make a commitment to partnering with us to bring an incredible experience to our customers every day.

“We’re looking for passionate franchise partners who can open multiple restaurants. We’ve had great success through multi-site ownership in other markets, including Australia and Ireland, with more than half of our partners wanting to open more restaurants.

“We love this energy and enthusiasm for the brand and hope to find like-minded franchise partners here in the UK.”

Flexible format model

Zambrero explained that with its simplified operating model and flexible format, restaurants can be opened in a range of locations and sizes, from traditional restaurants to bespoke builds, small kiosks and drive-thru outlets.

No previous hospitality experience is required to own and operate its franchise, due to the streamlined processes and easy-to-manage systems, comprehensive training and ongoing support.

Humanitarian initiative

At the core of Zambrero is ‘Plate 4 Plate’, its humanitarian initiative to tackle world hunger. The company said that every time a burrito or bowl is purchased at any of its restaurants, it donates a nutritious meal to someone in need in the developing world via Rise Against Hunger.

l Zambrero was founded in 2005 in Canberra, Australia by a then medical student, Dr. Sam Prince. It is now a global brand, with more than 300 restaurants spanning Australia, New Zealand, the U.S., Ireland and the UK. n

www.zambrero.co.uk/franchise

www.franchiseworld.co.uk | Autumn, 2025 21

The BFA Annual Conference

OWNING IT! Step up, Stand out, Shape your Future

We’re excited to announce that the BFA Annual Conference is back for 2025, promising another day of inspiration, education and celebration within the UK franchising community.

Expect thought-provoking keynotes including investor, co-founder of Implement AI, and former Dragon on the BBC’s Dragons’ Den, Piers Linney, as well as entrepreneur, mentor, television personality, and founder and Creative Director of Crafter’s Companion, Sara Davies MBE Don’t miss out! Book your tickets today and experience a franchise conference like no other!

PROUDLY SPONSORED BY

6th November 2025

BFA OPINION PIECE: IMPORTANCE OF WELLBEING

Wellbeing: The next driver of franchise success T

he UK franchise sector is doing well; our latest survey shows impressive growth (53% in Personal Services) and a forced failure rate that hasn’t risen above 6% for over 20 years.

The franchising sector should be very proud of their achievements.

However, did you know that wellbeing is almost certainly the next driver of success in the sector, and that the BFA is actively behind efforts to ensure franchisors, franchisees and employees are well-supported in all aspects of their mental health?

National Franchise Week – devoted to wellbeing

This year we devoted our first National Franchise Week to the subject, basing each day on the five foundations of wellbeing: Move, Learn, Connect, Be Present and Give Back.

During the week over 100 companies, from franchise brands to franchise suppliers logged 2,230 miles of movement, attended 14 online wellbeing classes and raised almost £2,000 for charity.

It gave the franchising community an opportunity to press pause and spend time on themselves.

Our chief executive, Pip Wilkins (above), said: “We recognised a while ago that whilst the franchising sector is extremely successful that post pandemic, the UK workforce’s mental health is still fragile, and we wanted to address the issue.”

“

“

Mental health data

For franchisees we have the wellbeing guide, this helps them to assess their position on a wellbeing scale and identify any areas that need support. – Imogen Clarke

Latest figures show that in 2022, mental health cost UK employers £51bn per year, with ‘presenteeism’ (turning up for work but not performing well because of mental health issues) being the most significant component of that, costing £24bn.

In a recent article in The Guardian (August, 2025), Mark Price, the former head of Waitrose and now head of consultancy WorkL, said: “British employees are on average the unhappiest workers in the G20 group of nations.” and: “If people are happy in their jobs they don’t leave, you retain knowledge and have lower levels of sickness, which leads to more profitable and more effective organisations.”

All the more reason why the UK franchise sector must act now, to lead differently and make a positive change.

and more than 60% of franchisees reported feeling stressed, overwhelmed or low in mood,

An encouraging statistic was that 73% of franchisees and 89% of franchisors reported that being a part of the franchise industry had maintained, or improved, their mental health and wellbeing. Whilst the mountain might seem high, we have started the climb and for many, being part of the franchise sector is helpful.

So, what are BFA members doing to support the mental health and wellness of their networks?

Tackling the issue in 2025

Wilkins said: “Although the majority of the franchise sector is made up of self-employed people running their own businesses rather than employees in traditional ‘jobs’, it would be fair to assume these results include us.

l Home Instead network

“This is why we took a stand early with our wellbeing activities during National Franchise Week and will continue to keep it high on our agenda for 2025/26.”

Inaugural National Franchise Wellbeing Survey results

According to mental health training company Cinder, a BFA Supplier Member, who carried out their inaugural National Franchise Wellbeing Survey this year, 97% of franchisors said poor mental health impacted their business

As an association we will continue to make mental health and wellness a priority, both through our existing online meetings, events and by educating our members, with specific takeaways, that they can implement in their own businesses. – Pip Wilkins

Imogen Clarke (below), head of franchise development at domiciliary care franchise Home Instead, explained the measures they have put in place to tackle the problems: “We do an annual survey of our franchisees to check the sentiment of the network, to find how we can better support wellbeing.

This year we also launched regional meetings with franchisees and the directors, to discuss any concerns they may have.

“We also have weekly meetings, giving the front-line team the opportunity to feedback where wellbeing support and coaching is needed. We have external ➥

www.franchiseworld.co.uk | Autumn, 2025 23

BFA OPINION PIECE: IMPORTANCE OF WELLBEING approved coaches, who we know understand the Home Instead model and the challenges our franchisees may face.

“There is an Employee Assistance Programme for all employees within Home Instead, which gives them access to counselling should they need it.

“For franchisees we have the wellbeing guide, this helps them to assess their position on a wellbeing scale and identify any areas that need support. Just like a business assessment, you look at yourself and determine what support you need as an individual. We believe it’s important everyone has access to this kind of much needed support.” l Kidslingo network

Anna Neville (below), founder of children’s language classes franchise Kidslingo, has not only provided mental health training for her franchise but also attended a two-day course, to become a qualified Mental Health First Aider (MHFA).

Coincidentally, the same qualification held by most of the senior leadership team at the BFA.

Neville explained the rationale behind her decision: “Offering mental health training to our network and becoming qualified just felt like the right thing to do. Self-employment is a lonely place and often it is just them, doing everything to keep their business on track, which can be hard.

“On top of that, some may have family responsibilities or elderly parents to care for, and that’s a heavy weight on anyone’s shoulders and can be really draining.

“As a franchisor people initially call you for business advice, but we often

“

end up talking about personal issues, maybe surrounding confidence, illness, anxiety or family problems.

“Equally, some people are very good at masking or find it hard to articulate their problems, clamming up completely, which can obviously have a huge impact on their mental health and ultimately the ability to run their business effectively.

“Having done my MHFA training I am now able to recognise these signs, pick up the phone and offer support or signpost them to a more appropriate place.”

So, how should franchisors tackle the mental health agenda with their staff and network? Neville said quite simply: “Just put it on the agenda. Make it an open conversation and acknowledge that discussing mental health issues is not a taboo subject; let your network know that you are ready and willing to listen and to help.”

Next steps – Empowering franchisees to help themselves

Jen Chapman Boffin, (left) founder of Cinder, said UK franchisors should be empowering their franchisees to make looking after their own wellbeing a business priority, not something they should do ‘when they have time’, but something they do ‘so they have time’.

“It’s not about franchisors adding another job to their list or doing it for people, it’s about them giving their franchisees the skills of self-awareness and the tools to do it for themselves.

“Paying attention to mental health should be part of a normal business function, just like accounts and marketing, because if you don’t look

Offering mental health training to our network and becoming qualified just felt like the right thing to do. Self-employment is a lonely place and often it is just them, doing everything to keep their business on track, which can be hard. – Anna Neville

24 Autumn, 2025 | www.franchiseworld.co.uk

after it, you aren’t going to be able to do the other stuff, like run their business.”

She added: “Franchisors should also be equipping those in their teams who support franchisees with the appropriate knowledge. It’s all well and good asking a franchisee ‘how are you’, but if they say, ‘I’m really struggling’, it’s not fair to put a franchise support team in that position of support, if they don’t know how to handle it.”

BFA education on wellness and mental health

Wilkins said: “Although we wholeheartedly recognise that there are issues, the good news is that as a sector we have now recognised them and with everyone actively putting measures in place, I’d like to think the next franchise wellbeing survey will shift the needle in a much more positive direction.

“As an association we will continue to make mental health and wellness a priority, both through our existing online meetings, events and by educating our members, with specific takeaways, that they can implement in their own businesses.”

UK Franchising leading the way in workplace wellbeing

Wilkins concluded: “I often liken being in the franchise sector to being part of a family, and I’d like to think that this ‘franchising family’ can lead the way in improving workplace wellbeing in our industry.

“Wellness isn’t a tick box exercise.

I’d encourage all BFA members to do everything they can to improve the mental health and wellness of their teams, and help make the franchise sector a happy, supportive place to work and to live up to our hashtag #FranchisingStrongerTogether.” n

l In partnership with Cinder, the BFA has developed a Franchisor Foundations to Wellbeing course that will provide an understanding of the impact of mental health in business. Providing tools and mechanisms to build confidence, a structure that can be easily implemented, with an action plan to make an instant difference to your network.

Learn more.

RAZZAMATAZ LAUNCHES MINIS

Razzamataz new programme in response to client feedback

NEWS

Chopstix latest store opening

CHOPSTIX, the pan-Asian inspired quick service restaurant (QSR) has launched its first store in Huddersfield, West Yorkshire, which follows several site openings this year including Brighton, Leeds and Wolverhampton.

R

azzamataz Theatre Schools has launched a fully planned six-week Minis curriculum, which has been designed to support franchisees while offering families a blend of fun, skill building and personal growth for their children.

Developed in direct response to parent and guardian feedback, the programme has been crafted to meet the needs of today’s families who want their children to experience joy, connection, and confidence while developing core life skills.

Denise Gosney, managing director and founder of Razzamataz, said: “This carefully thought-out journey supports franchisees with an easy-to-follow roadmap while delivering the outcomes parents value most.

“Families have told us that they want to see a clearer progression and most importantly, to see their child having fun, so we created this programme in order that our teams across our 80 schools can best deliver this.”

Razzamataz explained that the Minis programme ensures franchisees can deliver high-quality classes parents are looking for, therefore retaining students and providing clear pathways for children’s development.

The new store, right in the heart of Huddersfield’s busy town centre on King Street, reflects Chopstix’s ongoing growth plans to expand its footprint in high traffic areas where it performs particularly well.

“

This carefully thought-out journey supports franchisees with an easy-to-follow roadmap while delivering the outcomes parents value most.

The structured roadmap makes lesson planning seamless, saving time while ensuring every child receives the highest standard of teaching.

Importantly, added Razzamataz, the programme also includes tools to engage parents and guardians, such as email resources, a watch-week, and a recognition framework, making communication easier and more impactful – ensuring parents stay informed of their child’s progress. There are also simple at-home activities to reinforce the skills learned in class.

Commenting on the new programme, Hollie the Lower School Lead at Razzamataz Carlisle, said: “I absolutely love the focus on joy and skill-building, and the way each week has a distinct theme that builds towards both performing and personal growth.

“I also think the introduction of the recognition framework is a fantastic addition, it’s such a positive way to help every child feel seen and celebrated.” n

www.razzamataz.co.uk/franchise

Sam Elia, co-founder and director of Chopstix, said: “We’re excited to be opening in Huddersfield and introducing our unique brand proposition to another great UK high street.

“We’ve seen huge momentum behind the business this year, and this is a testament to the strength of the Chopstix brand and our unwavering focus on quality, speed, and customer experience.”

Refreshed visual identity

The new store opens with Chopstix refreshed visual identity, offering customers a bold and vibrant dining experience, with modernised interiors and enhanced operational features.

Chopstix said the new look reinforces its commitment to delivering bold Chinese flavours to customers across the UK, offering a unique proposition to other high street staples.

Following investment from Quick Service Restaurant Platform in 2024, Chopstix has accelerated expansion and is focused on becoming the largest Asian QSR brand on the continent. l The Chopstix Group comprises

Chopstix Noodle Bar, Yangtze and Chozen. n

www.franchiseworld.co.uk | Autumn, 2025 25

ADVISORY ARTICLE

Franchising vs starting from scratch – which is the right path for you?

M

By Frank Milner, President, Tutor Doctor

ore people than ever are exploring self-employment – whether it’s about finding purpose, improving worklife balance or simply taking control of their future. But when it comes to launching a business, do you start from scratch, or should you look at alternative options – such as investing in a franchise?

It’s a big choice and there’s no one-sizefits-all answer. Both paths come with their own rewards – and risks. That’s why it’s so important to think carefully about what kind of support, structure and flexibility you really want.

Here I share my thoughts on the pros and cons of each route – and why franchising is ultimately a smart, purpose-driven choice for aspiring entrepreneurs.

The case for starting from scratch

Starting your own business is undeniably empowering. You have complete creative freedom – from brand identity and pricing strategy to how you deliver your services. For entrepreneurs with strong personal vision, a blank canvas can be exhilarating.

However, that freedom comes with significant responsibility. Without the backing of an established brand or operational support, everything rests on your shoulders – marketing, logistics, recruitment compliance – the lot. There’s also the risk that your idea may not resonate in the market or that reaching profitability takes far longer than expected.

For experienced business minds or innovators with a truly unique offering, the rewards can be worth it. But it’s a high-stakes game, especially in sectors

● Tutor Doctor provides tutoring services to students of all ages, levels and subjects.

with tight regulations or high upfront demands.

The franchise route

In contrast, franchising offers a blend of entrepreneurship and structure. You still own and run your business, but you’re doing so under the umbrella of a triedand-tested model. That means you’re not figuring everything out on your own.

From day one, you benefit from brand recognition, operational systems, marketing tools and ongoing training.

These elements significantly reduce the risk of common startup pitfalls and often allow franchisees to achieve profitability faster.

It’s particularly advantageous for those entering complex or tightly regulated industries. Rather than worrying about compliance or reinventing operational workflows, franchisees can focus on customer relationships, growth and impact.

Why expertise matters

Take education, for example – a sector

26 Autumn, 2025 | www.franchiseworld.co.uk

“

Whether you build from scratch or step into a franchise, the most important thing is that your business aligns with your values, lifestyle and long-term vision.

where regulations, safeguarding and accountability are non-negotiable. Going it alone would mean mastering these responsibilities from scratch, which can be overwhelming.

With Tutor Doctor, franchisees have access to a network of experts who guide them through essential areas like safeguarding and inspections, safer recruitment practices and child protection. That kind of specialist support reduces stress alongside building a stronger, safer business from the ground up.

Purpose-driven business, built your way

Franchising has evolved beyond the traditional, uniform model. Today, many modern franchises, like Tutor Doctor, offer a framework that allows franchisees to build meaningful,

NEWS community-focused businesses with a clear sense of purpose.

At Tutor Doctor, franchisees are empowered to shape their operations around their goals – whether that means partnering with local authorities, designing educational programmes that reflect their values, or addressing specific needs in their communities. This isn’t about fitting work around your life; it’s about building a business that reflects what you stand for and the change you want to create.

Investment vs independence

One of the main deterrents to franchising is the upfront cost. It’s true that starting solo can seem cheaper at the beginning – no franchise fees, fewer commitments and complete control over how you spend. But those initial savings can be quickly outweighed by the hidden costs of trial and error, missed opportunities and the slower pace of building everything from scratch.

Without an established network, solo founders often find themselves investing large portions of time and money into developing basic systems – from marketing and recruitment to compliance and customer service – before they can even think about scaling. The journey can be isolating, uncertain and expensive.

Franchise fees, on the other hand, don’t just buy you a name – they provide access to refined systems, hands-on support and proven strategies that would take years to develop independently.

You’re not paying for a shortcut, but for a head start – and for the confidence you’re not navigating the challenges of entrepreneurship alone.

Choose what’s right for you

Whether you build from scratch or step into a franchise, the most important thing is that your business journey aligns with your values, lifestyle and long-term vision.

If you’re looking to combine autonomy with external support and make a meaningful difference in your community without sacrificing income or structure, franchising could be the opportunity you’ve been looking for. n

● Ashley Stevens (left) with Aidan Davis.

My Property Pros ‘wave of achievements’ M

y Property Pros (MPP) is celebrating a wave of achievements as franchisees across its UK network continue to hit new heights in growth, performance and recognition.

In South Belfast and Lisburn, Northern Ireland, Aidan Davis – MPP’s youngest franchisee, aged 24 – has taken a major step forward by hiring his first full-time employee, less than six months after launching his exterior cleaning business.

Meanwhile, in Kingswinford and Stourbridge in the West Midlands, franchisee Ashley Stevens has also grown his team as demand continues to surge following a record-breaking month.

Regional award winners

MPP said both Davis and Stevens are among several franchisees to have been honoured in the Corporate LiveWire Regional Awards, a testament to the exceptional customer service, rapid growth, and professionalism that defines its network.

Davis was recognised as Exterior Cleaning Company of the Year in Antrim and Stevens taking the title of Roof Cleaning Company of the Year for the West Midlands. Additionally, MPP’s franchisees for Newquay and Truro were

named Exterior Cleaning Company of the Year in Cornwall.

Davis, who launched his franchise territory in February this year, said: “Bringing in a full-time employee is a key milestone for me and a sign of the demand we’re seeing in the world of exterior cleaning.

“It’s a great opportunity to build capacity and take on more work, all while maintaining the quality of service MPP is known for. It’s a great feeling and I’m excited to keep pushing forward.”

Stevens commented: “We’ve hit four record-breaking weeks back-to-back. It’s clear this growth is becoming the new norm and the team is focused on building on this momentum. It’s an exciting time to be part of the MPP network as we continue to raise the bar across the brand.”

Karen Prewer, founder and chief executive of MPP, commented: “Our franchisees continue to impress with their dedication, drive, and outstanding results. We’re proud to support their growth every step of the way as they raise the standard for exterior cleaning across the UK.” n

www.mypropertypros.co.uk/franchise

www.franchiseworld.co.uk | Autumn, 2025 27

TheNational FranchiseExhibition

BOOK FREE TICKETS!

3 & 4 October 2025 | NEC, Birmingham

It’s time to be your own boss 100+ franchise brands | 50+ free talks | One-to-one expert advice Exhibitors include*: Exclusively supported by:

*Correct at time of press

Book FREE tickets at FranchiseTickets.co.uk

THE NATIONAL FRANCHISE EXHIBITION

The National Franchise Exhibition: Visit to start your franchise success story F

ranchising is a powerful driver of the UK economy, contributing an impressive £19.1bn each year. With more than 50,000 franchise units nationwide and an average turnover of £400,000 per unit, the model continues to demonstrate both resilience and broad appeal.

Even more striking, 89 per cent of franchised businesses report profitability, highlighting the sector’s exceptional strength in today’s economic climate.

Running for over 30 years, the event brings together a wide range of top brands, spanning sectors from food and beverage, to care, education, and fitness.

Attendees will have the chance to explore opportunities with over 100 franchises including McDonald’s, Anytime Fitness, Black Sheep Coffee, Home Instead, OVO Solar & Heating, Emma Sleep, and many more with investment levels starting under £10,000.

A rich seminar programme of over 50 free talks will help visitors gain an in-depth understanding of the business model, learn more about the latest industry trends and get practical tips on everything it takes to become a franchise owner.

The unparalleled line-up includes representatives from many established brands, franchise experts and successful franchisees, alongside a series of educational seminars from the BFA.

“

Existing franchisees will offer first-hand accounts of what it takes to succeed during the Real Franchise Stories Q&A sessions. Panellists representing brands including Auditel, Mathnasium and Chaiiwala, will share why they chose to invest, what they have learnt along the way and what they might do differently next time.

Multi-unit Franchise Conference

Thinking big? Established multi-unit and multi-brand operators will take to the stage during the Multi-unit Franchise Conference to shine a light on the ‘do’s and don’ts’ of building a franchise empire.

Existing franchisees ready to scale-up, or ambitious entrepreneurs looking to invest in multiple units from the outset, will not want to miss the opportunity to learn from, and connect with, industry icons.

Pioneering serial entrepreneur Jo Fairley, best known for co-founding the world’s first organic chocolate brand Green & Black’s, will share ‘7 secrets for every successful business’ during her unmissable keynote.

Fairley comments: “I’m delighted to be

speaking at The National Franchise Exhibition this year. Whether you’re starting from scratch or investing in a proven franchise, mastering the skills that drive success is the key to lasting growth and business resilience.”

Advice from industry experts

A standout feature of the exhibition is the free, one-to-one advice served up by a cross-section of industry experts.

New for 2025, The Finance Zone will showcase the full range of funding options available to potential investors, from major banks such as NatWest, Lloyds and Barclays, alongside specialist franchise funding providers.

The BFA, specialist lawyers and consultants will also be on hand throughout the event to answer your questions and help you make an informed decision about your future in franchising.

The UK’s leading franchise exhibition has helped visitors find their perfect franchise match, realise their entrepreneurial ambitions and become their own boss. This year promises to be the same. Read on to hear how a visit to The Franchise Exhibition changed the life of a previous attendee. ➥

www.franchiseworld.co.uk | Autumn, 2025 29

Advertorial

For anyone looking to tap into the potential of franchising, The National Franchise Exhibition is the ideal starting point. This industry-leading event – exclusively supported by the British Franchise Association (BFA) – opens the door to this proven and lucrative business model.

Take a notebook, ask loads of questions, and don’t be afraid to follow up after the show. It can feel overwhelming on the day, but if something stands out explore it. – Jed Wortmann, More Than Loft Ladders franchisee.

THE NATIONAL FRANCHISE EXHIBITION

Which franchise should I buy?

T his is the big question only you can answer. It’s rather like asking what house or car should you buy? As with them, it depends on your personal situation, preferences and available finance. l What can you afford? l What are your personal aptitudes

and working background? ● Steph McGovern, journalist and television presenter, addressing seminar

attendees at last year’s National Franchise Exhibition.

At the time, Jed explored opportunities in estate agency franchises but decided to wait – ultimately taking up an apprenticeship with OpenReach. Over the next nine years he progressed to become an advanced engineer. “I enjoyed it for a while. But I’d hit a bit of a ceiling and didn’t want to move into management. When they offered a severance package it gave me the push I needed to look for something new.”

That decision proved to be a turning point. With several months to plan his next move, Jed returned to The National Franchise Exhibition in 2024 – this time with real intent. Initially, he was drawn to a window shutter business but a conversation with the team from More Than Loft Ladders changed everything.

By January 2025, Jed officially launched his More Than Loft Ladders franchise while also welcoming a newborn into the family. “It was a whirlwind... new baby, new business, but an incredibly exciting time.”

Like many successful franchisees, Jed credits his progress to a combination of hard work and the right fit. “This

l Would the franchise be profitable

enough to support your current lifestyle and meet your work/lifestyle balance aspirations?

From engineer to entrepreneur with More Than Loft Ladders

Jed Wortmann’s journey into franchising began nearly a decade before he took the leap. Back in 2015, while running a roofing business, Jed attended The National Franchise Exhibition for the first time. He was drawn to the idea of franchising as a more secure alternative to starting a business entirely from scratch. “The success rate is just so much higher when there’s a brand and support structure behind you.”

l What would you really like to do for the rest of your career?

Before looking at these questions in-depth, you need to ask yourself whether you are, in fact, suited for self-employment, and whether you would be prepared to run the business according to the franchisor’s rules.

isn’t something where you buy the licence and success just happens. You’ve got to be prepared to put the work in – especially in that first year. But if you choose something you’re passionate about and you’ve got the right support, it’s absolutely worth it.”

For those considering a franchise, Jed’s advice is clear: “Do your research. Look for something that fits your background or interests. If you’re going to spend every day working on it, you want to enjoy it.”

He also encourages anyone attending The National Franchise Exhibition to go in prepared: “Take a notebook, ask loads of questions, and don’t be afraid to follow up after the show. It can feel overwhelming on the day, but if something stands out explore it.”

The success story of Jed is a great example of the life-changing opportunities offered by The Franchise Exhibitions. Interested in following in his footsteps and becoming the next franchise success story?

l To find out more and book your free tickets to The National Franchise Exhibition on 3 & 4 October at the NEC, Birmingham, visit FranchiseInfo.co.uk. n

30 Autumn, 2025 | www.franchiseworld.co.uk

You will at the end of the day run your own business, but you must accept the fact that you are not entirely your own boss as you must run it according to the franchisor’s system.

This is necessary to maintain the quality and integrity of the whole network. After all, you are buying into the system not just to benefit from the brand but also its proven business system – so why try to change it?

Also, see our FAQ page to understand the fundamental issues of franchising for the beginner.

Featured franchises GoCruise & Travel The franchise is focused on providing a framework for passionate business owners to sell cruises and holidays (part of the Fred.

Olsen Travel family). More

Iddi Pizza Iddi Pizza combines London’s street food scene with authentic Sicilian flavors.

It serves a unique crust from a special flour blend. More

tenreformer tenreformer offers franchisees everything they need to launch, operate and scale a profitable Pilates studio with continued support at every stage. More

LEADERSHIP SUCCESS

● Greensleeves Lawn Care is one of the UK’s oldest and largest

lawn treatment providers.

Lawn care franchise thriving under Cheryl Harper’s tenure W

hen Cheryl Harper (below) stepped into a part-time reception role at Greensleeves Lawn Care in 2014, she wasn’t looking for a long-term career.

But fast-forward 11 years – and now two years into her role as managing director – she has helped transform the business from the ground up, shaping not only the future of the brand but also its growing presence in the world of franchising.

Since taking the reins of the company in 2023, she has led the 100-territory network through one of the most dynamic and ambitious chapters in its 25-year history.

Her approach to leadership has blended operational expertise with a clear and confident vision said Greensleeves – from managing a major brand refresh to introducing new supplier partnerships and driving improvements to internal systems, she has brought clarity and momentum to a business ready to grow.

“

Harper said: “Becoming managing director wasn’t a sudden leap. It was the result of years spent getting to know the business from the inside – understanding what made it tick and where we could make things better.

“When I first joined, lawn care wasn’t something I knew anything about. But I could see the potential in the brand, the people and the service we offered – and I knew I wanted to be part of something that had real opportunity to go further.”

That ambition has taken her through roles in operations, finance and systems development, and leading key upgrades to the company’s customer relation management system, laying the foundations for what is now the Greensleeves app. Under her leadership, the company has enhanced its support for franchisees and introduced new processes to future-proof the business as part of the wider Neighbourly UK family of brands.

Among the most significant milestones of Harper’s tenure, said Greensleeves, is a new national partnership with Origin

It started with a part-time job and turned into something much bigger. I hope that shows others it’s never too late to find the thing you’re really meant to be doing.

Amenity Solutions – a move that reflects her long-term thinking and commitment to quality. Beyond the day-to-day of running the brand, her influence is also being recognised more broadly – with Greensleeves being named a Rising Star in the 2025 Elite Franchise Top 100.

‘It’s not just about ticking boxes...’

“I’ve always believed that growth should be meaningful,” explained Harper. “It’s not just about ticking boxes or chasing numbers – it’s about making sure the people in our network have what they need to run successful, sustainable businesses. That’s what drives me.

Seeing franchisees confident in their operations – that’s when you know the system is working.”

Now supporting 77 franchisees across the UK network, Greensleeves said her leadership is rooted in collaboration and smart innovation. She’s also determined to challenge preconceptions – not just about what a successful business leader looks like, but about what’s possible in industries that have traditionally been male-dominated.

Her story is a reminder that the path to leadership doesn’t have to be linear, added Greensleeves. n

www.greensleeves/franchise.co.uk

www.franchiseworld.co.uk | Autumn, 2025 31

Ovenu - The UK's original oven valeting franchise.

No experience necessary in depth oven valeting and business operation training Recession proof business Enquiries from day one Exclusive territory Bespoke, unique cleaning products generating spectacular results Van based = low overheads Get involved from £7,400 + VAT Family run since 1994 Continuous specialist support

Benefit from 40,000+ client reviews & testimonials for our specialist service

Find out more 01189 743 911 or via ovenu.co.uk/franchise

FRANCHISOR CASE STUDY

Ovenu: The enduring legacy of a caustic-free pioneer I

n the world of franchising, where opportunities may ebb and flow with market trends, some businesses stand as enduring pillars of innovation and quality. Ovenu is one such enterprise.

Since its inception in 1994, this brand has not only dominated the professional oven cleaning sector but has done so by creating an entirely new, safer and more effective way of working.

At the heart of this success story is Rik Hellewell, the founder and managing director, whose vision and unwavering commitment to a caustic-free cleaning system have shaped the company from a single-van pilot into a thriving international franchise network.

This is more than just a business; it’s a blueprint for sustainable success, built on a foundation of unique products, low overheads, and a powerful, supportive franchise model.

The Ovenu journey began with a simple but profound observation by Hellewell: the methods available for cleaning household ovens were deeply flawed.

They were often messy, inefficient and relied on harsh, caustic chemicals that posed a risk to both the cleaner and the homeowner.

Recognising a significant gap in the market for a professional, safe, and truly effective alternative, Hellewell embarked on a mission to build a better solution from the ground up. He spent the first five years not in a boardroom, but on the front line, personally cleaning and valeting thousands of appliances.

This intensive, hands-on pilot scheme was the crucible in which the Ovenu brand was forged. It allowed him to meticulously refine every aspect of the process – from the ergonomic design of the van-mounted equipment to the precise application of his unique cleaning solutions.

● Rik Hellewell, engaging with the Ovenu’s network of franchisees, at conference.

Customers actively seek out Ovenu’s service precisely because they know it is a safe, non-toxic, and environmentally responsible choice for their homes.

This direct, practical experience has provided the bedrock of Ovenu’s success, ensuring that every element of the franchise model is grounded in real-world efficiency and customer satisfaction. It is this rare, founder-led expertise that sets Ovenu apart, creating a business model that is not just theoretical but demonstrably effective.

The Ovenu difference: unique products and specialised service

At the core of the Ovenu franchise is a commitment to specialisation and a suite of proprietary products that are truly unique to the brand. Ovenu is not just another cleaning company; it is a specialist service provider dedicated exclusively to professional oven cleaning.

The true secret to their success lies in the cleaning solutions themselves – a range of totally unique, own-brand products that are completely caustic-free.

Manufactured exclusively for Ovenu, these solutions are the result of years of research and development. They are highly effective at breaking down grease and carbon deposits without the noxious fumes, skin irritation, and environmental concerns associated with traditional caustic cleaners.

This commitment to safety and efficacy is a powerful selling point for franchisees. It not only protects them from the hazards of handling corrosive chemicals but also gives them a clear, ethical advantage in the market.

This product specialisation is not a mere marketing gimmick; it is a fundamental aspect of the Ovenu brand identity and a key driver of its continued growth and success. The brand doesn’t just clean ovens; it offers a premium, healthconscious alternative that customers value and trust, leading to an extremely high rate of repeat business.

The business model: A blueprint for profitability

One of the most attractive features of the Ovenu franchise is its extremely realistic start-up and running costs. The business model is deliberately lean, designed to maximise profitability from day one. As a van-based operation, it eliminates the need for expensive commercial premises, dramatically reducing overheads.

Franchisees operate from the comfort of their own homes, managing their schedules and accounts with the flexibility of a modern business owner.

And, an enterprise class customer relationship management system keeps everything meticulously organised.

The initial investment is transparent and comprehensive, covering everything a new franchisee needs to hit the ground running: a professionally fitted and liveried van (supplied by the franchisee), a full suite of Ovenu’s proprietary ➥

www.franchiseworld.co.uk | Autumn, 2025 33

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FRANCHISOR CASE STUDY cleaning products, a complete range of specialist tools and equipment, and a robust, multi-stage training programme.

The low-overhead nature of the business translates directly into high-profit margins. A franchisee can complete multiple jobs per day and with each job generating a healthy profit, the potential for a substantial income is clear. This model is also supported by a robust, centralised support system that handles much of the administrative burden, allowing franchisees to focus on what they do best: providing an exceptional service.

Ovenu’s business model is not just about cleaning ovens; it’s about providing a clear, proven pathway to business ownership that is both financially rewarding and professionally satisfying.

Comprehensive training and ongoing support

Joining the Ovenu network means becoming part of a community with a vested interest in your success. The franchise package includes an immersive, multi-stage training programme that covers every aspect of the business.

New franchisees receive hands-on training from experienced professionals, mastering the unique cleaning process, understanding the use of all tools and products, and learning the nuances of providing five-star customer service.

But the training doesn’t stop there.

Franchisees also receive comprehensive instruction on business management, covering everything from scheduling and finance to local marketing and customer communication.

Once a franchisee is up and running, the support continues. The Ovenu head office acts as a constant resource, offering technical assistance, business advice, and marketing guidance. A strong network of fellow franchisees provides a powerful peer support system, where knowledge and best practices are shared.

This continuous support, combined with the proven business model, significantly reduces risks during the entrepreneurial

journey, giving franchisees the confidence and resources they need to thrive.

and, if they choose, build a team and delegate tasks.

Ovenu provides the guidance and support needed to navigate this expansion, from hiring and training new technicians to managing a larger operation. Many of the most successful franchisees within the network have grown their businesses this way, turning a successful local venture into a small but thriving multi-van enterprise.

The power of digital media: Your marketing engine

In the digital age, a powerful online presence is non-negotiable and Ovenu has invested heavily in creating a full suite of digital media tools to attract customers and drive business.

The company’s central marketing strategy is a powerful engine that works tirelessly to generate leads. Through expertly managed search engine optimisation, targeted social media campaigns, and a professional national website, Ovenu attracts thousands of inquiries throughout the year. This topdown marketing effort builds powerful brand recognition and trust.

Unique opportunities: Resales and master franchises

Franchisees are provided with a dedicated, localised digital presence that seamlessly integrates with the national brand. This includes a micro-site on the main Ovenu website, an online enquiry system that funnels contacts directly to them and guidance on how to manage their local social media and digital reputation.

This powerful combination of central and local marketing ensures that franchisees are never left to fend for themselves. They are provided with a steady stream of high-quality, prequalified leads, allowing them to focus on running their business and delivering excellent service, rather than spending all their time and resources on customer acquisition.

Buying a resale means stepping into a business with a proven track record, an existing customer base and a ready-made income stream. It’s an ideal way to get into franchising with a reduced initial risk. The brand’s reputation and the existing customer relationships are already in place, allowing the new owner to hit the ground running.

Furthermore, Ovenu is actively seeking partners for master franchise opportunities in the UK and overseas.

This is for a visionary entrepreneur with the capital and drive to introduce the Ovenu brand and its proven model to a new market.

A master franchise agreement grants the right to develop and sell sub-franchises in an entire country or region. It’s a significant undertaking with the potential for immense growth, allowing a partner to leverage Ovenu’s brand recognition and expertise to build a powerful network from the ground up.

Scalability and growth: From one van to many

The Ovenu franchise is not just a viable business; it’s a scalable one. The initial model of a single-van operator is designed to be highly profitable and manageable. However, the system is built with a clear path for expansion.

For those who may be hesitant about starting a business from scratch, Ovenu offers some highly sought-after ‘once in a lifetime’ resale opportunities.

These are existing, established territories where a franchisee is retiring or moving on.

In conclusion

As a franchisee establishes their territory, builds a strong reputation and develops a consistent customer base, they have the opportunity to expand into a multi-van business. This allows them to significantly increase their revenue, service a wider client base in the area

The Ovenu franchise represents a unique blend of heritage, innovation, and profitability. From Hellewell’s foundational work to the brand’s commitment to unique products, low overheads, and a powerful support system, it offers a compelling proposition for aspiring business owners. n

www.franchiseworld.co.uk | Autumn, 2025 35

www.stockcheck.co.uk

www.stocktakeuk.co.uk

F&B Experience?

Earn over £50,000pa working the hours that suit you.

Our franchisees have experience of the F&B market and are looking for an opportunity to earn more while enjoying better working hours and a better work-life balance.

Benefits of the Stocktake UK Franchise include:Our top Franchise partners earn over £125,000pa Work regular hours Monday to Friday Be your own boss, build your own business Low initial investment (from £11,999 + VAT) all training and equipment included Regular flow of leads from our Head Office to help you grow Work in the hospitality industry without long shift and unsociable hours

We have over 20 years experience in the industry, with many franchisees operating their business for over 10 years. Follow the QR code here to find out more.

Contact Head Office On: 0800 027 4128 Or Email: info@stocktakeuk.co.uk © Stocktake UK Limited. Gillow House, Broughton Hall, Skipton. BD23 3AN

NEWS

Auntie Anne’s expansion plans for the UK and Ireland A

untie Anne’s, the hand-rolled freshly baked soft pretzel brand, reports that it has delivered impressive growth in the UK and Ireland and is ‘on track’ to reach 50 stores by the end of the year.

The chain opened eight new stores last year, growing the network to 41 locations, and achieved over 10 per cent year-on-year sales growth. It also opened its first outlet in a railway hub at Brighton Station.

Auntie Anne’s said momentum has continued this year with 44 stores trading and new locations in progress.

Max Burton, managing director of Auntie Anne’s UK and Ireland, commented: “In a challenging retail climate, we’re entering a transformational chapter for the brand.

Whether it’s new formats, exciting

“

partnerships or franchisee success, every part of the business is focused on growth. We’re proud to be building something special, and the market response continues to exceed expectations.”

Auntie Anne’s explained that a mix of smart strategy and innovation is driving growth. Recent launches have included its first shipping container store (a new format designed for flexibility and high-footfall environments) at Cheshire

We’re proud to be building something special, and the market response continues to exceed expectations.

Oaks Designer Outlet, and new stores in Swindon Designer Outlet and Crawley County Mall.

Backed by master franchisor Freshly Baked Ltd., and global parent GoTo Foods, Auntie Anne’s aims to double its UK footprint, with a target of 100 stores by 2030, in the UK’s fast-growing grab-and-go food sector. l Founded at a Pennsylvania farmer’s market in the U.S., Auntie Anne’s has grown worldwide to over 1,900 stores in more than 25 countries. n

www.auntieannesfranchising.co.uk

www.franchiseworld.co.uk | Autumn, 2025 37

Franchisors are finding it harder and harder to meet

good people to join their network.Our PR services raise awareness,build trust and help fill up the pipeline.

PUBLIC RELATIONS: ADVISORY ARTICLE

Trust me, I’m a franchise brand: Why credibility is your biggest asset

By Lucy Archer, Co-founder, Rev PR

W

e know what you’re thinking.

“Trust? Really? That’s the big PR theme?” But hear us out.

In the world of franchising, trust isn’t just a nice-to-have. It’s the deal-clincher.

The make-or-break. The thing that determines whether a franchisee feels that all-important connection and selects one brand as their future... or walks away and finds it in the brand next door.

Whether you’re a budding franchisor preparing to launch your network, an established name in the industry or a prospective franchisee scoping out your options, one thing underpins it all. Trust and credibility.

At Rev PR, we talk a lot about trust, and for good reason. It sits at the very heart of every successful PR strategy. And spoiler alert: if you’re not prioritising it, you’re doing it wrong.

The trust deficit: A modern challenge

In today’s hyperconnected, AIgenerated, fake-news-fuelled world, trust is harder to come by than ever. People don’t believe what brands say about themselves – they believe what others say about them. Reviews. Testimonials.

News stories. Social media chatter.

Independent voices carry the weight.

So, if your marketing strategy is mainly fuelled by “look how brilliant we are” with little to no “here’s what others are

“

One of the most valuable aspects of PR is what we call third-party validation. It’s when someone else – ideally someone with authority – says you’re great.

saying about us”, then you’ve got a credibility problem. And your prospects – be they franchisees or customers – can smell it a mile off.

Franchisors: Trust builds your network

For emerging franchisors, your brand might be a little-known name outside your hometown. You’ve got a great model, some slick branding, and a solid plan. But will that be enough to convince someone to invest their hard-earned money, potentially their life savings, and build their future with you?

Maybe. But probably not without proof.

on board, trust doesn’t suddenly become less important. In fact, it becomes even more so. Why? Because the stakes are higher.

You’ve likely moved from start-up survival to growth mode which means your recruitment process needs to run like a well-oiled machine. That also means that your prospects are more discerning than ever. They’re comparing you to other major players, watching your every move, and digging deep into your online footprint. That’s where consistent, high-quality PR really earns its keep: l Media coverage reinforces your authority as a market leader.

Here’s what credibility looks like when you’re trying to grow a network:

l Thought leadership keeps your name in the press for all the right reasons.

l Your franchisees are featured in the media, sharing their personal journeys.

l Awards and accolades prove that you’re not resting on your laurels.

l Your brand wins or is shortlisted for credible industry awards.

l Regular, varied franchisee stories demonstrate that success isn’t limited to a lucky few.

l You’re publishing expert advice articles that position you as the go-to voice in your sector.

l Journalists are quoting you in features,

showing others that your opinion matters.

Each of these things tells a prospect: this brand knows what it’s doing. It builds the confidence needed to start a conversation and, crucially, to then keep them moving through your recruitment process.

If you’re an established franchisor, trust is what keeps your pipeline full. Many brands have already built a successful network. That’s impressive, so well done. But here’s the thing. When you’ve got 20, 50 or even 100 plus franchisees

At this stage, trust in your brand is no longer limited to attracting prospects, it’s intertwined with reassuring everyone – prospects, suppliers, and your existing franchisees that your network is stable, supportive, and forward-thinking.

Franchisees: Trust builds your business

Franchisees face a different but equally important trust challenge. You’re the face of the brand in your local area.

You might be part of a brilliant national network, but if people in your community don’t know you exist – or worse, don’t rate you – you’re going to struggle. That’s where local PR comes in. Think: ➥

www.franchiseworld.co.uk | Autumn, 2025 39

PUBLIC RELATIONS: ADVISORY ARTICLE l Coverage in your local newspaper or business magazine.

l A story on the radio about your charity or community-based work. l Positive reviews and case studies from happy clients.

l Social media content that’s entertaining, engaging, and valuable – not ‘salesy’.

You might not see yourself as a ‘PR person’, but here’s the truth: every interaction you have, online or off, shapes public perception. PR simply makes sure it’s consistent, intentional, and positive.

The power of third-party validation

One of the most valuable aspects of PR is what we call third-party validation.

It’s when someone else – ideally someone with authority – says you’re great. That might be a journalist writing about your latest milestone, a blogger reviewing your services, or a customer sharing their story.

Here’s why it matters:

l It’s believable. You didn’t say it, someone else did. That automatically makes it more credible.

l It’s lasting. Media coverage lives online long after the moment has passed.

It’s the gift that keeps on giving! l It’s powerful. When prospects do

their due diligence, and they will, these stories tip the scales in your favour.

Trust is also internal (yes, really)

Let’s not forget that trust also plays a major role inside every franchise network. Franchisors who actively promote their franchisees’ successes, support local marketing efforts, and invest in professional PR don’t just attract better prospects – they keep them.

It’s also crucial that existing franchisees continue to feel the same connection to the brand that they once did. And that they continue to trust you, as their leader, to take them confidently and ethically into the future.

How do you build trust?

We’re glad you asked. Here’s the Rev-approved, and road-tested, recipe: 1. Tell real stories. People relate to

NEWS

people, not businesses. Showcase your franchisees, your customers, your team.

The good, the gritty, the game changing.

2. Be visible. Silence is suspicious.

Whether it’s a blog, a traditional media article, a social post, or a podcast appearance... keep talking and stay present.

3. Use expert voices. Leverage the skills and knowledge within your team. From compliance to operations to product development, “there’s gold in them ‘thar’ brains!”.

4. Be consistent. Mixed messages erode trust. Make sure your tone, visuals, and stories align across all channels – from your website to your social media to your marketing literature.

5. Show and tell. Don’t say you’re award-winning – show us the badge.

Don’t claim your support is “exceptional” – give us a case study that proves it. Every claim should have a story.

Trust isn’t optional. It’s everything.

There’s no getting away from the fact that, in life in general, we are overwhelmed with options. When selecting a franchise in which to invest, most franchisees are going to choose the one which feels most believable to them. The one that backs up its claims with evidence. The one that feels human, relatable, and proven. The one that they trust.

Franchising is built on relationships.

And relationships are built on trust.

That’s why PR isn’t just part of the strategy, it is the strategy.

What are you doing to make your brand the most trusted choice? If the answer is “not enough”, don’t worry. That’s what we’re here for. We absolutely LOVE discussing this kind of thing.

If you wish to have a chat with us at Rev call 07921 572554, or email lucy@revpr.co.uk. If you suggest meeting for cake, we’ll pay.

l Here at Rev, we regularly share articles about hot topics and offer advice to help you maximise your PR activities.

Follow us on social media to stay updated: LinkedIn, Facebook or Instagram. n

40 Autumn, 2025 | www.franchiseworld.co.uk

● Ian Christelow and Julie Wagstaff receiving their award.

ActionCOACH UK top global awards

ACTIONCOACH UK has won four of the top six accolades at the ActionCOACH 2025 global conference – including its 17th consecutive Master Licensee of the Year title.

The event held in Rio de Janeiro, Brazil, brought together franchisees and teams from across the globe to honour outstanding achievements in business coaching.

Julie Wagstaff, managing director of ActionCOACH UK, said: “The UK network continues to stand out because we never stop learning, growing and taking action. To win again is an amazing achievement – but it’s really down to our people. The franchise partners, support teams and clients who all show up with purpose.”

The UK also won Practice Premium of the Year (Peter Boolkah), Firm of the Year (Ian Christelow and Julie Wagstaff, 6 Keys) and Biggest Community Impact (Julie Wagstaff).

Christelow, co-founder of ActionCOACH UK, commented: “It’s great to see the UK continue to lead on the global stage, and it’s a real testament to the strength of our network.”

ActionCOACH UK also confirmed a major new partnership with Santander UK following a successful pilot scheme.

The franchisor said the partnership has already created more than £20m in client opportunities for franchise partners.

The company added that its recent success is fuelling its ambition of ensuring that 100 per cent of UK business owners know about ActionCOACH UK by 2029. n

NEWS

From ‘passing ships’ to a growing franchise family W

hen Stuart Harley (above) became a ComputerXplorers franchisee in 2019, he was looking for a business that would be flexible, fulfilling, and financially fruitful.

Having had a 15-year career in sales and business development consistently working long hours, and his wife Gemma (below) working shifts in a public service role, the couple found there wasn’t much work-life balance.

“If I’m honest, we were like ‘passing ships’. I was going out the door as Stuart was coming in... something had to give,” said Gemma.

As a father to two young boys, Stuart also found himself drawn to doing something with greater purpose and that’s when he discovered ComputerXplorers.

Six years on, with a third son added to their family, Stuart is now at the helm of a global franchise family XplorerGroup, with the couple working side-by-side.

Together, they are committed to sharing the flexibility of franchising and delivering the vital tech education they know is essential for children’s futures.

‘Steering towards success’

When Stuart joined ComputerXplorers

as a franchisee for Southampton, he took a hands on approach. He led classes, forged strong partnerships with schools, and recruited a dedicated team. By 2019, despite the disruption of the Covid pandemic, his franchise had grown to the largest in the network.

Franchisee to franchisor

In 2021, he seized the opportunity to buy the ComputerXplorers brand from The Bardon Group – swapping his franchisee role for franchisor and chief executive.

“The franchise model meant I started quickly and learned from others. I soon understood the mechanisms and impetus of the business and recognised just how far it could go. When the chance to buy ComputerXplorers came up, I knew we had to take it,” Stuart said.

Gemma with a central support role in the business, commented: “I always knew if anyone could make it work, it would be Stuart and watching him grow the business has completely changed my perspective on employment. I’d never thought entrepreneurially before.

“Stuart had big ideas and I’ve been the one who helps make them happen. It’s completely changed our family life too, now I don’t have to ask for time off to go to a sports day. We can plan work around the kids.”

ComputerXplorers adds that in just three

“

The franchise model meant I started quickly... I soon understood the mechanisms and impetus of the business and recognised just how far it could go

years it has achieved remarkable growth: franchise numbers doubled, revenues are up 300 per cent, and the business now reaches 35,000 students each week across more than 1,500 partner sites.

‘Growing the franchise family’

Following the success of ComputerXplorers and mirroring its education franchise model, Stuart developed a sister brand ActiveXplorers, a multi-sports brand for 3-11 year olds.

Both brands are now part of XplorerGroup.

The Group last year also acquired Kall Kwik, the long-standing print and design franchise. Marking a new chapter for the Kall Kwik brand, the inaugural annual franchise conference under the XplorerGroup has just been held.

Momentum continues at XplorerGroup by expanding its international footprint.

ComputerXplorers launched earlier this year in Australia at holiday camps and after-school settings; and following the completion of the U.S. Franchise Disclosure Document, a rollout across the ‘pond’ is also in progress. n

www.xplorergroup.org

www.franchiseworld.co.uk | Autumn, 2025 41

OPINION PIECE: FRANCHISE REGULATION

Why ‘guidance’ is no match for a real Franchise Law

By Rik Hellewell, Founder and Managing Director, Ovenu

F

ranchising has long been hailed as a safer path to entrepreneurship.

With a recognised brand, proven systems, and support, it offers opportunities that independent startups often lack.

The impact of franchising in the UK is considerable, the 2024 National Franchise Survey reporting: l £19.1bn contributed annually to the economy. l 770,000 employed.

l Out of the 50,421 franchised units 90 per cent are profitable after just two years.

Yet recent headlines expose a less favourable reality. The ongoing dispute involving Vodafone and former franchisees, and the Post Office Horizon scandal are not misplaced: both involve systemic failures where individuals bore the brunt of institutional neglect.

The core premise of franchising – mutual benefit between franchisor and franchisee – can easily be corroded.

With no binding legal framework, franchisees can be left exposed. Many sector veterans argue that reliance on voluntary self-regulation has left the UK sector on ‘tenuous’ ground, and that a comprehensive UK Franchise Act is overdue.

The BFA: The UK’s voluntary self-regulator

The British Franchise Association (BFA) promotes itself as the UK’s self-regulator of ethical franchise standards through its ‘Code of Ethics’.

Accreditation is presented as a hallmark of credibility, but the BFA’s influence is narrower than it appears.

Out of the 1,009 franchise systems operating in the UK, the BFA has

circa 350 in membership. This means the majority of systems sit entirely outside of its reach.

As a self-funding membership body the BFA is not an independent regulator.

A member facing sanction can simply resign, for non-members, the code is irrelevant.

Fundamentals of a Franchise Law

A statutory Code of Conduct, binding on all franchisors, would impose a legal duty to act in good faith.

For example, it would:

l Prevent arbitrary contract changes.

l Require transparency in how marketing funds are used.

l Establish fair dealing as a baseline expectation.

Regulation should not stifle entrepreneurship but create trust and transparency. A UK Franchise Law should rest on four pillars.

By applying universally, such a code would level the playing field and protect genuine partnership.

1. Mandatory pre-sale disclosure

3. A dedicated, low-cost dispute resolution mechanism

With no franchise-specific law in the UK, franchisors can sell opportunities using exaggerated claims and selective data. Prospective franchisees may be misled by inflated earnings projections or omissions of failure rates.

A statutory Franchise Disclosure Document (FDD), already standard in the U.S. and Australia, would provide essential safeguards. It should include: l Audited financial statements.

l Records of litigation involving the franchisor.

l Lists of current and former franchisees.

l Full disclosure of fees and how they are used.

l A clear outline of obligations for both parties.

Disclosure of litigation history and franchisee contact details would create strong incentives for franchisors to treat their networks fairly, since reputational harm could undermine future sales.

Transparency becomes the norm rather than the exception.

2. A uniform and enforceable code of good faith

42 Autumn, 2025 | www.franchiseworld.co.uk

Too many disputes are resolved through the courts. They’re often expensive, slow, and stacked in favour of corporations with ‘deep pockets’.

A franchise ombudsman, or sectorspecific arbitration service, would provide an affordable alternative.

Funded by a small sector levy, as with the Financial Ombudsman Service, it would ensure independence. This body could mediate disputes early, allowing franchisors and franchisees to resolve their conflicts without huge costs.

4. A registration system for quality control

At present, anyone can sell a franchise in the UK regardless of whether the concept is viable. This lack of entry barriers enables ‘unproven business opportunities’ to weaken the sector and its reputation.

A registration system would require franchisors to meet minimum criteria before selling. Chief among them, running at least one successful pilot operation. This would block the ‘unproven’ while encouraging sustainable franchise models.

FRANCHISE MANUAL APP Lessons from abroad

The UK is unusual among advanced economies in lacking franchise legislation or pre-contractual disclosure.

For example:

l The U.S. enforces the Federal Trade Commission’s Franchise Rule, centred on mandatory disclosure via the FDD. Though criticised for cost and complexity, it has created a transparent market.

l Australia offers another strong model:

its Franchising Code of Conduct, enforced by the Australian Competition and Consumer Commission (ACCC), includes mandatory disclosure, good faith obligations, penalties for non-compliance, and a cooling-off period. The ACCC has actively pursued breaches by major brands, demonstrating real enforcement power.

The UK need not copy these frameworks wholesale. It can design a pragmatic system – mandatory disclosure, enforceable good faith, and low-cost dispute resolution – without importing the U.S.’s litigious culture.

Conclusion: A call for leadership

The UK franchise sector remains an important economic force. But reliance on a voluntary body has created a two-tier system: one with superficial oversight for members, and another where the majority operate with no scrutiny at all.

This is not about bureaucracy. It’s about common sense: ensuring that entrepreneurs investing time and savings in a franchise can rely on fairness, transparency, and accountability.

The government, in collaboration with the BFA, has a rare chance to establish the UK as a global leader in ethical franchising. The opportunity should not be squandered. n l The debate as to whether franchising

in the UK should remain self-regulated divides opinion. If you would like to share your thoughts for a future article on the merits/demerits, please email me.

Nick Riding, editor, Franchise World: nick@franchiseworld.co.uk.

Manual Magic AI app ‘moves franchisors from confusion to clarity’ P

enny Hopkinson (below), systems and operations manual specialist, has built a software as a service (SaaS) platform based on her simple three-step ‘Manual Magic’ method.

system or dynamic knowledge-sharing platform.

Hopkinson said franchisors battling to create or update their manuals now have a smarter option with her SaaS platform – Manual Magic AI, the ‘Done with You, Done by You’ AI-assisted app with the human touch, launching in limited release.

She explained that Manual Magic AI tackles the headaches that heads of operations, learning and development directors, and franchise directors face – version chaos, slow reviews, and low franchisee engagement.

It creates a searchable, mobile-friendly hub that updates in minutes and proves who read what.

Features of the AI-assisted app

l Uploading and sorting docs, spreadsheets, video, audio, and notes to create detailed standard operating procedures (SOPs) in five scorecard categories. l Dictation through the built-in microphone.

l Creating storyboards for microlearning videos. l Exporting/linking to the cloud,

portal/intranet, learning management

“

‘Users will actually use and love’

Hopkinson said: “Manual Magic AI is the fastest route to a live, accurate manual that creators and users will actually use and love.

“Startups, SMEs, and global brands can turn know-how into a clear knowledgesharing environment while the franchisor retains final sign-off.

“It’s built to cut costs and production time by up to 75 per cent. But, however good AI may be, the culture, the franchisor’s DNA, must be reflected by the human touch.”

Availability and waitlist benefits

l Project Management Board to assign SOPs to one or more subject-matter experts to track progress from uploading to approval. l Generating infographics and images.

Hopkinson reports early trials have drawn strong, favourable reactions.

Wesley Williams, global franchise manager at Heavenly Desserts, commented: “The content is great, the language is simple, the visuals work and flow nicely. The SOP content is so good. For the prototype stage, simply put, this is awesome.”

Hopkinson is inviting franchisors and consultants to join the waitlist for priority onboarding, founder pricing, pilot access, and a complimentary digital copy of her book, Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed. A short survey tailors access by team size and feature needs. n l Read page 49, where Hopkinson

offers advice on how to create engaging manual content for Gen Z employees.

The content is great, the language is simple, the visuals work and flow nicely. The SOP content is so good. For the prototype stage, simply put, this is awesome. – Wesley Williams www.franchiseworld.co.uk | Autumn, 2025 43

Europe’s leading franchise lawyers Fieldfisher is a full service, European law firm.

Our market leading franchise team has been advising franchise businesses for over 35 years.

We advise start-up, growing and mature businesses and their investors on domestic and global expansion, network management issues (including disputes) and exit/transfer issues.

Fieldfisher maintains a superlative franchising practice.

Chambers UK 2025

Top ranked for franchising in the UK

by Chambers and The Legal 500. fieldfisher.com

Please contact us to find out how our experience and expertise can benefit your business.

David Bond Partner +44 (0)330 460 6316 david.bond@fieldfisher.com

Gordon Drakes Partner +44 (0)330 460 6317 gordon.drakes@fieldfisher.com

LEGAL ADVICE FOR FRANCHISORS

High Court implies a term of good faith into UK franchise agreements

By Gordon Drakes, Co-head of Franchising and Distribution, Fieldfisher

I

n a significant decision for the franchising sector in the UK, the High Court has ruled that franchise agreements between John Benson Ltd., (JBL), a driving school franchisor, and 20 former franchisees contained implied terms of good faith and fair dealing.

The judgment, handed down by Freedman J in Ellis v John Benson Ltd (2025), confirms that the franchisor’s breaches of these terms were ● Gordon Drakes repudiatory, entitling the claimants to lawfully terminate their agreements.

Case background

The claimants entered into franchise agreements with JBL to operate as driving instructors. In late 2020, they terminated their agreements, alleging JBL had breached implied duties of good faith. Notably, the franchisees: l Could not delegate or subcontract

their work.

l Were required to devote substantially the whole of their time and attention to the franchise, and could not carry out any other business activities without JBL’s permission. l Were restricted from marketing

“

themselves independently.

l Had no control over tuition fees or customer allocation.

more akin to employment contracts/ relationships, and which therefore require a term of good faith and fair dealing for commercial and practical coherence.

l Were subject to fixed weekly fees regardless of income.

JBL was also accused of being verbally abusive, intimidating and punishing franchisees by withholding new enquiries whom he had accused of not following the rules.

JBL denied the existence of such implied terms and counterclaimed for damages.

Key findings

The Court found that the franchise agreements did contain implied terms of good faith and fair dealing.

However, the facts of this case were peculiar, and whilst the judgment does not set a new legal precedent, it is noteworthy, as it contains a thorough analysis of recent case law regarding the implication of terms of good faith into English law franchise agreements.

Key point notes include:

l Just as the judgments in Yam Seng

Pte Ltd v International Trade Corp Ltd (2013) and Bates v Post Office (2019) have advanced the concept of “relational contacts”, into which terms of good faith can be implied, this judgment aligns with Dwyer (UK Franchising) Ltd v Fredbar Ltd and another (2022) by identifying a sub-set of franchise agreements/relationships which are

This judgment lands at an interesting time for franchising in the UK. A recent parliamentary debate discussed whether franchising should be regulated in the UK, and we expect to see the High Court case involving Vodafone later this year, or in early 2026, which will revive some of the issues raised in this case.

l In this case, the Court reached its decision on implied terms as to fact and did not make a finding, one way or the other, about an implied term in law either as regards franchise agreements generally or about a sub-set of franchise agreements which are akin to employment agreements or are called relational contracts.

l As an aside, it is interesting to note that counsel for the claimants referred to various other common law jurisdictions where good faith is implied by law into franchise agreements and referred to the British Franchise Association’s (BFA) Code of Ethics, which requires its members to adhere to the principles of good faith and fair dealing.

On this latter point, given that:

l the franchisor was not a member of the BFA, l it was not suggested that these terms had become customs of the industry, and l there was no evidence that most of the driving instructing schools were members of the BFA, there is no reason to imply compliance with the Code of Ethics into the franchise agreements.

l On the facts of this case, it was held that this relationship was akin to an employment relationship, and an implied term of good faith and fair dealing was required for commercial and practical coherence.

l A franchise relationship is likely to be deemed to be akin to an employment relationship if it includes the following hallmarks: ➥

www.franchiseworld.co.uk | Autumn, 2025 45

LEGAL ADVICE the long term of the contract, l the need for constant cooperation and collaboration, l features which make it akin to an employment contract (such as contracting with an individual/requiring a specific individual to perform the contract, including terms which limit their decisions to take time off), l a high degree of control (such as no ability to market their business independently of the franchisor), l an inequality of bargaining power (such as no legal representation, or ability to negotiate the franchise agreement) and the lack of balance, which would make the franchisee vulnerable to the conduct of the franchisor in the absence of an implied term of good faith and fair dealing.

NEWS

l

Conclusion

Franchisors should take note of the Court’s guidance and ensure that:

l Franchisees are encouraged to take and have access to independent legal advice. l Franchisees are given ample time to review the franchise agreement. l Franchise agreements avoid overly restrictive or one-sided terms.

l Terms of the franchise agreement are not unilaterally varied without the consent of the franchisee. l The business model itself is suitable

for franchising and is closer to a lease of goodwill as opposed to an employment contract.

This judgment lands at an interesting time for franchising in the UK. A recent parliamentary debate discussed whether franchising should be regulated in the UK, and we expect to see the muchanticipated High Court case involving Vodafone later this year, or in early 2026, which will revive some of the issues raised in this case.

Franchisors should therefore take the opportunity to review their business practices and franchise agreements to mitigate the risk of similar claims arising within their networks. l If you have any particular questions on the above case, or would like assistance in reviewing your franchise agreements, please contact me. n

The TaxAssist Group acquires three practices from its network T

he TaxAssist Group has completed three acquisitions by purchasing practices from its franchisees in Norwich, Cambridge, and Kingswinford/Wolverhampton.

Daren Moore (below), group chief executive said: “The Group’s strategic plan sets out our ambitions to build scale and profitability through three critical objectives – the further development of our franchise networks, the building of complementary businesses to support these networks and the creation of a direct provisioning model.

“In a boost to our direct provisioning plans, I am pleased to announce the acquisition of three exceptionally wellrun practices from Jeremy Gilks, Richard and Yvonne Brookes, and Lloyd and Sue Evans.

“All three practices met our key acquisition criteria and will immediately boost The TaxAssist Group’s

46 Autumn, 2025 | www.franchiseworld.co.uk

profitability, as well as providing access to high-performing, efficient operations and experienced staff.

“The Group now operates eleven franchise territories across the UK. We are selective in what we acquire, and these opportunities offer strong potential for continued growth as well as supporting the wider development of our networks in a live practice environment.”

The TaxAssist Group explains it has a unique ownership structure among the franchise sector, being part owned by franchisees. New franchisees operate their own local business as part of the TaxAssist network, and if they choose, have the opportunity to become a shareholder in The TaxAssist Group.

l TaxAssist provides accountancy and business advisory services specifically for small and medium sized businesses.

The network comprises 250 territories operating over 400 locations across the UK and Ireland. n

www.taxassistfranchise.co.uk

NEWS

Co-op and EG On The Move open ‘state-of-the-art’ site C

o-op and EG On The Move, the petrol forecourt retailer, have launched a new to market site in Stowmarket, Suffolk, following the opening of a number of trial locations.

The franchise partnership aligns a ‘state-of-the-art’ EG On The Move with Co-op quality and value. The 24-hour service station and convenience store will enable motorists and local residents to ‘re-fuel’ conveniently.

Co-op’s onsite store offers a self-service Starbucks coffee on-the-go; bakery products and hot food, alongside a focus on quality fresh, chilled and healthy produce; meal deals; freshly prepared sandwiches; ready meals and pizzas; car care products and everyday essentials.

The EG forecourt has four ultra rapid electric vehicle (EV) charging points and eight fuel pumps.

‘Exploring locations for growth’

Martin Rogers, director of partnership development at Co-op, said: “We are delighted to be working with EG On The Move on our latest site, developing a compelling forecourt and convenience

“

We are delighted to be working with EG On The Move on our latest site, developing a compelling forecourt and convenience food offering as our partnership looks to expand.

food offering as our partnership looks to expand.

“We are focused on scaling our franchise business, this is the first site to open together following our successful trial, and we are exploring more locations for joint growth.

“By combining our membership, convenience knowledge, tailored product ranges, and automated supply, with EG On The Move’s fuel and franchise expertise, we will bring the benefits of Co-op to more communities together.”

Zuber Issa, chief executive of EG On

The Move, said: “As an acknowledged petrol forecourt and convenience retail destination operator, we are delighted to collaborate on our latest site, and we look forward to growing our relationship with Co-op in the future.

“Our work with Co-op enhances our convenience store offer, ensuring our customers have access to exceptional fuel retail services including EV charging, a wide choice of premium grocery products and essentials, along with an enjoyable foodservice experience.” n

www.coop.co.uk/franchise

www.franchiseworld.co.uk | Autumn, 2025 47

ADVICE FOR FRANCHISORS

The Tik Tok test: Would Gen Z employees use your SOPs?

By Penny Hopkinson, Founder, Manual Writers International

I

magine the scene – a 21-year-old new employee scrolling TikTok for coffee art tips as you hand them a 70-page health and safety manual. Watch the eyes glaze over. That’s the TikTok test: would your standard operating procedures (SOPs) engage a Gen Z team member like a viral video?

Gen Zs dominate frontline service roles and learn through short, visual bursts – not dense text. The UK 16 to 24-yearolds spend more time on TikTok than any other platform.

Static PDFs and lever-arch files don’t stand a chance.

The problem isn’t attention span – it’s choice. TikTok trains users to decide in seconds what deserves their focus. If your content doesn’t grab attention fast, it will be ignored.

Penny Hopkinson

What the TikTok test involves

Run these five checks on every procedure:

1. Say why it matters in one line or striking frame.

2. Focus on a single objective per clip.

3. Show what ‘good’ looks like.

4. Stay short: 60-120 seconds.

5. End with a prompt to ‘share’ practice.

From a static manual to a 60-second video classroom

Start with high-risk or high-value tasks and script each one as a micro-story:

l Hook: A real mishap to grab attention. l Fix: The correct method at real speed,

then slow-motion with captions.

l Payoff: A clean workstation, happy guests and no wastage.

Captions matter as most staff watch on mute. They also make content searchable and accessible for second-language learners through auto-transcript feeds.

Keep it simple on technology

You don’t need film-school equipment.

A smartphone, clip-on microphone, and small ring light work perfectly. Film vertically for mobile appearance, edit in CapCut or TikTok, and host videos in your ‘Knowledge-Sharing Hub’.

“

The problem isn’t attention span – it’s choice. TikTok trains users to decide in seconds what deserves focus. If content doesn’t grab attention fast, it will be ignored.

Run a simple four-week pilot

1. Pick three error-prone tasks and write micro-scripts.

2. Film clips with captions; generate QR codes and place at the point of need.

3. Publish in your hub and brief managers.

This replaces static PDFs with a dynamic, searchable system where one update refreshes the entire network.

4. Check key performance indicators, gather feedback and, if necessary, refine.

The outcome when you do it right

l A burger chain turned an allergen SOP

Gamify engagement

into a 45-second video and allergen incidents fell by 40% in three months.

Reward team contributions to your knowledge hub to encourage Gen Zs engagement.

l A home-care provider created ‘10-

l A digital leaderboard to display achievements and innovation scores.

l A boutique gym posted peer-led induction routines to new coaches and reduced staff turnover.

l A monthly prize for the best improvement idea.

second lifting tips’, lowering injury claims and improving care.

l An annual prize for the the top-impact implementation across the network.

l Add an annual training prize for the team that drives the most impactful implementation.

Why it pays?

Filming a short video usually takes under three hours – less than a writer may spend drafting an SOP page.

Updating key procedures adds up to fewer queues, calmer teams and a better service. Compare that to the cost of one injury claim or chargeback, and the return on investment speaks for itself.

These incentives don’t just drive engagement with your manual – they create a culture of continuous improvement and knowledge sharing that benefits an entire network.

Culture and morale

The TikTok test: Your new yardstick

One of the largest professional services firm reports that 86% of Gen Zs say purpose matters to job satisfaction and well-being. Involve them: invite ideas, credit creators, and let peers demonstrate processes. This turns the manual from a top-down directive into a living knowledge hub, saving supervisors from repeating the same instructions.

Would a Gen Z employee choose to watch a short captioned video or read a static PDF – and then do the task right?

This isn’t a trend – it’s the new baseline for operational excellence. Safer outlets, faster onboarding and fewer mistakes start with rethinking your SOPs for a mobile-first world. n

www.franchiseworld.co.uk | Autumn, 2025 49

ADVISORY ARTICLE

The blind spot: leaving property selection to chance

By Harrison Sharp, Senior Sales Manager, GRO Retail

I

n franchising, the spotlight is often on brand strength, marketing support and operational training. But for all the emphasis on systems and processes, one of the biggest make-or-break factors is too often left to chance: property

A franchisee can follow the manual, deliver the customer experience and invest heavily in marketing but if they open in the wrong location, or on the wrong terms, they’re fighting a losing battle.

Industry experts consistently identify poor location as one of the top contributors to franchise failure, particularly in retail and foodservice sectors where footfall is critical.

Lease terms can also Harrison Sharp create significant financial pressure – from unsustainable rent levels to restrictive clauses. Despite this, onboarding for new franchisees still tends to focus more on operations and brand systems, with property issues often receiving less formal attention.

This can lead franchisees to stumble at the first hurdle. Many overpay for unsuitable space because they don’t know how to benchmark rents or negotiate incentives. Others choose the wrong location due to poor footfall analysis or misunderstanding local demographics. Some sign punitive leases without considering break clauses or rent reviews.

‘Victim to landlord-first deals’

Franchisees are entrepreneurs but they’re not necessarily property professionals.

Many may have never negotiated a commercial lease or dealt with agents, landlords and planning regulations.

They’re also under immense time pressure to secure a site, fit it out and open for business.

Without guidance, franchisees can fall victim to landlord-first deals, misleading footfall data and underestimating hidden costs like service charges, business rates and utilities.

Some franchisors provide site selection support but for many, property is left to the franchisee. This is partly due to resourcing – property is a specialist skillset – but the consequences can be devastating for both the franchisee and the brand's network. A failed site damages territory potential, brand perception and morale. Worse still, it can create costly legal disputes over performance clauses.

Franchisees don’t need to become property experts – but they do need access to property expertise. This can include dedicated property consultants to work with them from site search to lease signing, franchisor-led training on spotting ‘red flags’ and asking the right questions, partnerships with commercial agents who understand the franchise model, and data-led location analysis to ensure decisions are evidence-based not ‘gut feel’.

Specialist retail property events

Attending specialist retail property events can also help franchisees and franchisors meet credible landlords and agents, learn from market analysts and build relationships that improve the odds of securing the right site.

Events, such as GRO Franchise, bring together a broad mix of retail property professionals, from landlords and developers to leasing agents and market researchers. It offers attendees the opportunity to hear the latest market

50 Autumn, 2025 | www.franchiseworld.co.uk

intelligence, join discussions on lease negotiations and footfall trends, and make useful contacts before a site search even begins.

For a franchisee, those insights and introductions can be the difference between a thriving outlet and a costly mistake. In franchising, you can fix marketing, improve training and tweak operations – but you can’t move a bad site.

Property pitfalls for franchisees and how to avoid them l Overpaying for rent

Failing to benchmark against comparable sites can mean committing to unsustainable overheads. Use a property professional to negotiate rent and secure incentives. l The wrong location for the brand

High footfall doesn’t mean the right footfall. Analyse customer demographics and competitor presence before committing. l Ignoring hidden costs

Service charges, business rates and utilities can turn a ‘good deal’ into a financial drain. Request a full breakdown before signing. l Signing a rigid lease

No break clauses or unfavourable rent review clauses can trap you in a failing site. Push for flexible terms and exit options. l Relying on ‘gut feel’

Choosing a site because it ‘feels right’ is a gamble. Back every decision with hard numbers and expert insight from location data providers.

GRO Franchise will be held on 30th September to 1st October 2025 at Old Billingsgate Market, London. n

ADVICE FOR FRANCHISORS

How to appeal to job searchers as a franchise O

By Rob MacFarlane, Content Writer, Mayfly Internet Marketing

ne of the biggest challenges in digital marketing is putting the right content in front of the right audience. If your franchisee content isn’t being seen by people who are ready or willing to consider joining a franchise, then it’s essentially worthless.

Even if someone isn’t ready to commit to your franchise right away, you can put yourself on their radar for the future.

They might not have considered joining a franchise as an option at all.

This article has been inspired by work we did earlier in the year for one of our franchise clients, targeting people looking for a career change. Let’s dive into who your future franchisees are, including how to find them and how to grab their attention.

Who is your ideal franchisee?

The main driving force behind this marketing approach comes from considering which people are likely to join a franchise, along with their circumstances.

Something shared by all franchisees is some aspect of entrepreneurialism. After all, they want to pursue working for themselves. Many potential franchisees will also be looking to move away from the 9-5 life and provide services to their local communities.

As a franchisor looking to recruit, it might be tempting to just go after people in the territory you’d like to expand into.

However, for Top of Funnel (ToF) marketing like this, you should try and broaden your net as much as possible.

Joining a franchise is exciting

It’s no secret that the 2025 job market in the UK, and around the world, has been tough. Many job seekers feel stuck in the monotonous cycle of applying to mundane 9-5 opportunities through job

boards and LinkedIn. Others feel they have to stay within the same industry because they don’t have the time or financial flexibility to retrain.

ToF content to help recruit new franchisees

Whatever the reason, joining a franchise serves as an exciting option where job seekers get to build something for themselves and set their own schedule.

Your franchise marketing should emphasise that you’re offering a readymade business opportunity which job seekers can jump into to break away from their negative cycle. This is just one aspect of job searching that franchise brands can focus on when trying to get through to people.

Why do people switch careers?

In our careers, we’re largely taught that we should specialise in a particular discipline to become more knowledgeable and earn more. However, even if you’re someone who has spent over a decade in your industry, holds a senior position, you’re comfortable with the work and you earn well, you can be pulled towards making a change. People may want to switch careers when: l There’s a lack of job satisfaction, either from work that’s dull and repetitive, or a role that isn’t fulfilling anymore.

l There aren’t any opportunities to progress further or learn more. l Work-life balance is poor.

l The workplace is toxic and stressful.

l They have concerns around job security.

Although it’s not always the case, potential franchisees looking to change careers are typically older. This means your marketing should lean towards an older demographic where possible. That being said, for ToF content, it’s still important to ensure your brand appeals to as many people as possible.

When it comes to creating digital content to help bring in new members on the franchise side, it can be difficult to settle on an approach that will work for your niche. You need to find people who are looking to work for themselves, happy to provide your services, and live locally to the area you need to cover. Finding people who tick all these boxes can be tricky, which is why it’s important to broaden your targeting.

Your website should contain all the information visitors will need about your franchise opportunity, such as the cost, joining process, and any training and equipment provided. Any new content you create for your franchise cluster should be designed to move them down the funnel, towards the more targeted information.

What keywords should I be using?

Even if you’re only just exploring digital marketing for your franchise, you’ve probably heard of elements like keywords, meta titles, etc. On-page search engine optimisation like this is essential to ensuring your franchise content appears in front of the relevant people. However, it’s not as simple as including ‘top franchise opportunity’ across the franchise section of your website.

At the time of writing, the keyword ‘franchise opportunities’ has a keyword difficulty (how easy or difficult it is to rank a website organically within the top 10 results on Google) of 53 per cent and a search volume of 2,900. While the latter is great, this keyword will probably be too difficult to rank for without significant investment.

Instead, it’s more feasible to target longer franchise keywords such as ‘food franchise opportunities’ or ‘commercial

www.franchiseworld.co.uk | Autumn, 2025 51

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cleaning franchise opportunities’. While these have a lower volume by appearing in more niche search engine results pages (SERP), your business is more likely to achieve a higher ranking.

For this strategy focused on job seekers, we recommend trying to get your site ranking for long tail keywords and phrases that job seekers are likely to be searching. For example, ‘Jobs that can pay over £50,000 without a degree’.

After all, your franchise site should already rank reasonably well for terms related to your services and possibly other generic keywords related to franchises.

Building brand authority in franchisee marketing

Having strong brand authority is necessary to compete with other businesses on a local and national level.

To this end, it’s also a good idea to create content associated with products and services. By increasing brand awareness, your franchise is more likely to be the first one people think of when they need your products and services.

Long tail keywords can also allow you to gradually develop the brand by publishing EEAT-approved content (Google judges content on Experience, Expertise, Authoritativeness, and Trustworthiness). This can support marketing efforts further down the line by making it easier to go after lucrative, hard-to-rank keywords in your niche.

Find answers in the SERP

By looking at the search engine results pages, you can see what kind of pages appear for queries relating to switching careers. You can do this by simply Google searching in an incognito tab.

This goes a long way to revealing the search intent behind key queries, which is important to ensure your content is targeting the right audience effectively.

We found that a majority of job seekers are looking for informational content, whereas those looking for products and services are more interested in content that educates and informs. Potential franchisees tend to have an entrepreneurial mindset, which leads them to researching how to start their own business and topics adjacent to it. n

Franchisee giving back to her local community L

ucy Tilley (above) has celebrated her first anniversary as a franchisee of Basking Babies massage and yoga classes by supporting a series of charity initiatives and teaming up with Ickle Pickles, the premature baby charity.

The occasion felt like the right time for Tilley to give back to the community, as she explains: “This initiative reflects what Basking Babies is all about: creating meaningful connections and offering real support beyond the class environment.

“Partnering with Ickle Pickles and visiting the NICU at Lewisham Hospital has been a powerful reminder of why I started this journey – to support parents during some of their most vulnerable moments. It’s been an incredibly fulfilling way to mark this milestone in my franchise journey.”

The franchisor said Tilley brought a wealth of business know-how to Basking Babies, having previously owned businesses with her husband. Taking on the franchise, she combines her entrepreneurial spirit with her passion for supporting other parents.

Tilley had originally attended Basking Babies with her eight-week-old baby daughter: “We absolutely loved it. At the time, I was running a soft play and bouncy castle business and supporting the previous franchisee at coffee

“

It’s incredibly rewarding to see our network grow with franchisees like Lucy, who not only deliver high-quality classes but truly embody our mission to support and uplift families.

mornings, and I’d already been thinking about starting my own Basking Babies franchise.”

‘The opportunity felt like fate’

Tilley added: “When the opportunity came up to take over the Dulwich, Forest Hill and Sydenham area, it honestly felt like fate. I loved the idea of helping other mums build a community, and the flexibility worked perfectly around my daughter’s nursery schedule – something my other businesses just couldn’t offer.”

With multiple classes held every week across venues in South London and running regular coffee mornings to help new parents connect, Tilley has built a supportive community where parents can unwind and enjoy precious bonding time with their babies.

Carla Davison, founder of Basking Babies, commented: “It’s incredibly rewarding to see our network grow with franchisees like Lucy, who not only deliver high-quality classes but truly embody our mission to support and uplift families.” n

www.baskingbabies.co.uk/franchise

www.franchiseworld.co.uk | Autumn, 2025 53

NEW TO FRANCHISING?

Q&A to put you on the right track to buying a franchise

By Nick Riding, Editor, Franchise World magazine

T

his Q&A seeks to address the fundamental issues of businessformat franchising for the beginner.

Q What is business-format franchising?

It is simply a system for marketing goods/services that is not unlike licences, dealerships or concessions.

The franchisor sells you, the franchisee, the rights to set-up your own local outlet, or cluster of outlets, to market the company’s goods/services.

Q Would the company not be better off owning its own outlets?

Yes, in terms of operating profits, but it would have to find the money to set them up, whereas it is the franchisee who funds the outlets, usually through bank loans.

The other big advantage to the franchisor is that it can expect that, as you have invested your own money, you will be more motivated and committed over the long-term to make the business successful than an employee.

Q What is it going to cost me?

This, of course, depends on the franchise. A business that you can run from home, for example, will obviously cost a lot less to set-up than one that needs premises, particularly in the high street.

You pay an initial fee to cover your training, and the rights to use the brand and the business system for the period of the franchise contract.

Also you will pay regular ongoing fees, a fixed fee, or based on a percentage of your turnover, or a mark-up on the goods that you are obliged to buy from your franchisor. There may also be an advertising/marketing levy, again based on a fixed fee or turnover.

Q Will the initial fee be higher for the larger, ‘better known’ franchises?

Not necessarily. The franchisor shouldn’t be setting out to make a profit from the initial fee, but from the ongoing fees.

This is one of the important principles of the franchise system because it creates the incentive for the franchisor to help you build your business and continue to develop it. Putting it simply, in order for the franchisor to succeed, you must first succeed.

Q What is likely to be the scale of my profits?

This will depend on the franchise you choose, the territory or location you buy, and particularly how hard you are willing to work.

The latter is critical. Franchising is not about investing money, sitting back and spending the profits. Launching and developing a new business, even with the back-up of a competent franchisor, is hard work.

Franchisors are seldom looking for what are known as ‘absentee investors’. They need hard-working, fully-committed franchisees.

The question can best be answered by looking at the franchisor’s projections for the business and asking current franchisees whether they found them to be realistic.

If the figures are impressive and you are prepared to work equally as hard as the franchisees you have met, you should be able to look forward to similar profits. After all, you will have had the same training and help that they did so on that basis, given your location offers similar potential to theirs, whether you succeed or not at the end of the day is down to you.

54 Autumn, 2025 | www.franchiseworld.co.uk

Q Would it be better for me to go it alone and start a business without having regular fees to pay?

You would miss the many benefits of being a franchisee, such as training, the use of the franchisor’s proven business system and branded, marketing and ongoing development.

You would also face much less risk than you would if you were starting out on your own, particularly in a type of business in which you had no knowledge or experience.

With a franchise you have all the help you need to set-up your own outlet of a business in which success has been demonstrated by its existing franchisees.

Speak to them, and ask their opinion of aspects such as the standard of their initial training, the accuracy of the franchisor’s financial forecasts (income, outgoings, etc.) and the level of ongoing support they receive.

Q Which franchise should I buy?

This is the big question only you can answer. It’s rather like asking what house or car should you buy? As with them, it depends on your personal situation, preferences and available finance.

What can you afford? What are your personal aptitudes and working background? What would you really like to do for the rest of your career? Would the business need the support and participation of your family? Would the franchise be profitable enough to support your lifestyle? Would it meet your work/lifestyle balance aspirations?

Before looking at these questions in-depth, you need to ask yourself whether you are, in fact, suited for self-employment, and whether you

would be prepared to run the business according to the franchisor’s ‘rules’.

You will at the end of the day own your own business, but you must accept the fact that you are not entirely your own boss as you must run it according to the franchisor’s system.

This is necessary to maintain the quality and integrity of the whole network. After all, you are buying into the system not just to benefit from the brand but also its proven business system so why try to change it?

Q I often see franchisees described as franchise owners. Is this true?

No, it’s misleading. It is the franchisor who is the franchise owner.

Certainly, the franchisee owns his business, but it is only able to trade in a particular franchise under a contract with the franchisor for a stipulated period, usually with the option to renew for a further term.

It is only by owning the business that the franchisor can be in the position to police the network and ensure that each franchisee maintains the brand’s standards and reputation.

This issue was made clear by one of the UK’s earliest and successful franchisors who preferred to call the system ‘business leasing’, as it is a process in which the franchisee ‘leases’ the franchisor’s brand and businessformat for a contracted period.

Q Might the necessity to strictly follow the franchisor’s formula make the business insufficiently challenging?

This question is often overlooked.

Some franchisees are, of course, more ambitious than others. There are those who are looking mainly for a comfortable work/life balance, rather than making large profits.

However, franchising does offer the ambitious the opportunity to become a multi-unit franchisee with a significant regional chain of outlets.

If you are highly ambitious, negotiate with your prospective franchisor at the

buying stage to include in the agreement an option on extra territories/sites. Some franchisors particularly welcome franchisees who have aspirations to open a number of outlets and are particularly looking for candidates with the ambition to become multi-unit franchisees.

The benefits for the franchisor is that it doesn’t have to face the costs of recruiting and training the ambitious franchisee and, most importantly, knows that he is successful in the business. You suit them, and they suit you. Also financing extra units is easier as it can come from the profits of the earlier outlets.

True entrepreneurs are, however, unlikely to be fulfilled in conforming to what they increasingly see as restraints imposed by the franchisor and they may, in fact, be better suited to starting their own business from scratch and go on to develop it as a franchise system.

Q What does the phrase, comfort zone mean in the context of franchising?

It describes the stage at which the franchisee’s business has become so profitable that he chooses not to develop it further. He has reached his ambition and is happy with his work/life balance.

This causes two problems for the franchisor. Firstly, it puts a cap on the future royalties it receives from taking a percentage of the franchisee’s turnover.

Secondly, it gives competitors the opportunity to capture a greater share of the market.

This situation is not easy for the franchisor to overcome. It can offer incentives, such as a reducing sliding scale of royalties for higher turnovers and persuading the franchisee to sell back part of his area to create an extra territory for a new franchisee.

In return, they pay a percentage of their income from initial and ongoing service fees from their franchisees to the parent franchisor. The latter usually imposes a development target on the number of franchisees recruited over specific periods to ensure the holder develops the system.

Franchisors sell such franchises, rather than franchising directly, to avoid the cost and risk of piloting and developing their system in a country in which they have no experience of the market or culture.

They usually hedge their bet by including in the agreement a buy-back option that they can exercise after a period of time if the franchise proves successful.

It is not unknown for a wealthy U.S. franchisee to take a master franchise for a foreign country in the system in which he has made his wealth. This is an example of the more unusual entrepreneurial opportunities within franchising.

Q Are there any franchise laws to protect franchisees?

No, there are no laws in the UK specifically addressed to franchising, as there are in many countries, but the system is, of course, subject to commercial law.

Ultimately, however, the franchisor may have to try and entice the franchisee to sell by offering to buy him out at an inflated price.

Q What are master and regional franchises?

A master franchise covers the whole of a country and a regional franchise,

an individual region of the country.

Such franchisees act similarly to a franchisor in respect to recruitment and control.

The relatively few cases that have reached the courts have usually been brought by franchisees for misrepresentation. Has the franchisor misrepresented the profits the franchisee could expect? Has the forecast for the sales figures been exaggerated or the setting-up costs reduced?

Q If there are things in the franchise contract I don’t like, can I change them?

No, not in a well-run franchise. The contract sets out the rules under which the business has to be operated and, like the rules of a game, they must be followed to the letter. ➥

www.franchiseworld.co.uk | Autumn, 2025 55

NEW TO FRANCHISING?

QSR FRANCHISE LAUNCH

The quality and reputation of the system will depend on its standardised business formula which is spelt out in the contract and the operating manuals you must follow.

If franchisees were allowed to make their own changes, standards would differ from outlet to outlet; the franchisor would lose control; and customers would not get the same service across the network.

As a result, the quality of the franchise and its brand would decline, and along with them the resale value of your business, when it comes to the stage you want to sell and make a substantial capital gain.

The franchisor’s refusal to make changes is an indication of the strength of its system. Conversely, if it allows changes to its formula it is a sign of weakness and often its desperation to recruit franchisees. One of the most essential ‘jobs’ of the franchisor is to police its network effectively.

Q If I can’t change the contract, do I need a solicitor?

Yes, the contract is complex and you need a solicitor specialising in franchising to explain it to you. It should set out in detail what the franchisor is going to do for you and what you will have to do in return. All this needs to be spelt out in the contract and, as it will govern how you run your business, you will need to understand it to the letter.

As the franchisor has to protect its interests and those of the network even beyond the point at which you may have left the franchise, the contract can still control the options available to you after the two of you have parted. A franchisee just can’t take the sign down and continue trading as before but under a different name.

After all, it provided your training and its business system. It wouldn’t like you to become a competitor and will, therefore, want to resell your territory to a new franchisee. n

Q

If you have a question, email info@franchiseworld.co.uk

“

We really understand what franchisees need from a franchisor, and we have invested in a business model designed to support growth.

The Sushi Co launches its QSR franchise model T

he Sushi Co has celebrated two new store launches in London at Hampstead and Harringay, bringing the total number of UK sites to 21.

Founded in 2022 by Raheel and Hadia Choudhary, and Sama Varanand Reddy, who together have over 50 years of quick service restaurant (QSR) experience, they aim to open 30 stores by the end of the year.

Raheel Choudhary said: “All of our management team have worked in the industry or have previously been franchisees in the food industry for many years. We really understand what franchisees need from a franchisor, and we have invested in a business model designed to support growth.

“We are now delighted to offer this established, profitable franchise opportunity to the market, enabling new franchisees to share in our success for the first time.”

Haran Thushiharan, head of operations at The Sushi Co with over 30 years’ experience in food and beverage environments, commented: “We have expanded rapidly since start-up, sharing our love of sushi with the introduction of our live sushi kitchens throughout London and beyond.

“Over the past few years, we have

56 Autumn, 2025 | www.franchiseworld.co.uk

perfected our fresh, flavoursome sushi made in minutes for customers to enjoy in one of our sit-down restaurants, on the go or delivered at home.

“And, over this time, we have also developed a tried and tested business model. Key performance indicators closely guide processes while we have invested in industry leading technology to streamline operations.

“As a result, our most recent restaurant openings have met with unprecedented success, and we are now inviting applications from business professionals looking to invest in a proven QSR franchised brand.” l The Sushi Co serves box-fresh made to order authentic sushi in open, live kitchens. The menu also includes East Asian favourites such as Katsu Curry and Bao Buns. n

www.thesushico.co.uk/franchise

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