Search Engine Optimization And Why You need It The web is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. Search Engine Optimization or SEO is a term widely used today by many websites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday. So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating. With search engine optimization you can get the benefit of generating a high traffic volume. Letâ€™s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your siteâ€™s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites. Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Why Use Search Engine Optimization? If you are newer to the concept of SEO (short for Search Engine Optimization) you might be wondering what all the fuss is about. However if you have been running a website for a while you have probably noticed the necessity for this practice which is essentially the fine art of making your website easier to find for people searching it using “niche language.” Niche language simply means using terms and phrases in your website or blog copy that are most commonly used by people when they type what they are looking for into a search engine. These phrases are also noted and collected by the search engine bots and spiders that belong to the search engines. The more friendly the copy in your web site is to the search engine spiders, the more likely people are to find you (which of course increases your sales.) In addition, the more hits you get from people searching for your products or services the higher your web site will be indexed on the search engine pages. Remember how web pages work! It is basically one big popularity contest. Essentially the more hits you have, the higher your ranking is in the search engines. This leads to more business and more hits and a website that is the equivalent of a wealthy rising cyber star! To use a metaphor – let’s say that the launching of your web site is like a launch party. Launching a website without any type of SEO is like throwing a party and forgetting to invite people. Or you can also compare it to a party where the invitations are sent out in a language that is not recognized by the guests.
Launching your website should be an exciting event. The reasons events (and the launches of new web sites) often fail is because: 1. You fail to list your website's URL properly in search engines or when you completely ignore the section in URL submission sites that ask you to fill out keywords. 2.Your customers can't find the party. This can happen when you decide to go the cheap route and opt for a free hosted domain instead of your own domain name. This is a case where customers can’t find your address. A good example is the person who opts for a split domain, which very often leads a visitor to your host’s site and not to your’s. The free bravenet.com and freeserver.com sites are notorious examples of free websites that offer split domain names for nothing. 3. They have found your website address but are greeted with 404 message that that informs you that a site has mysteriously disappeared or been removed. This can also happen because you opted for a free domain name or a host with limited bandwidth. In a nutshell, Search Engine Optimization is the process of making your web site as identifiable as possible to both people and search engines. If this sounds like it might be difficult and schizophrenic thing to accomplish it is. This is because having a people-friendly web site is not the same as having a search engine friendly web site. A search engine friendly web site is one that appeals to tiny robots called “spiders” that search the World Wide Web for your site every time some one types in a search for information. The idea is to have copy on your website that is a combination of both. The intention of SEO copywriting is to elevate your site's ranking in the search engines by including what are called targeted keywords and keyword descriptions right in the body of the text. These keywords are obtained by finding out how people phrase their requests when they input a request into the search engines.
Most people obtain their keywords by doing a bit of market research. The keyword content is located by using a keyword search tool such as the Overture keyword search tool. Once the top ten to twenty most-searched-for keywords are found, articles are then created around each of these key phrases and posted to the web site. Each of these new search engine optimized articles creates new pages or the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase sales or membership conversions by increasing your visibility in the search engines. Being savvy about SEO is not rocket science. However it does means knowing a bit about html and keyword optimization. It entails knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell when you submit your site to the search engines.
Practicing effective SEO techniques can involve using simple market research skills but it is not as technical as it sounds. Some of the best marketers in fact would say that to some extent it also involves using your intuition to second-guess what your customers might be looking for every time they use a search engine such as Google or Yahoo to search for a product. The reason it is so important for you to know how to talk to robots is because it is an aspect of web site and e commerce marketing that is vital to the branding and marketing of your product or service. By doing just a few simple things, you can give your web site an edge over the competition’s by making your business recognizable to both spiders and potential visitors alike.
How Important Is Search Engine Optimization? With the advent of the Internet as an effective social and business enhancement tool, the rise of search engines has enabled social organizations, interest groups and businesses to increase their visibility, as well as their profits. Search engine optimization (SEO) refers to the process of improving the volume and quality of traffic to a web site from search engines via "natural", which would mean either organic or algorithmic, search results. Generally, the earlier a site is presented in the search results, or the higher it ranks, the more searchers or web users will be enticed to visit that site. An SEO can also aim for different kinds of search types, including image search, local search, and industry-specific vertical search engines. For most small businesses, a search engine company may guarantee top rankings for keywords with a short or low monthly search volume or get rankings for higher volume keywords in smaller search engine sites that are not relevant and probably create a very minimal amount of search engine through traffic. According to observers, currently there are really considered the main three search engines for businesses’ or firms’ to focus on their lead generation and keyword rankings through, and these are MSN, Google and Yahoo. With these three search engines combined, analysts say a firm could cover approximately 70% of all web traffic that could potentially come through their site. The history of search engine optimization began when webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloguing the early web environment. At the beginning, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a “spider” to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's private server, where a secondary program, also called an indexer, would extract an array of information about the page, such as the words it contains and where these are located, as well as any weight for specific words, which are then placed into a scheduler for crawling probably at a later date. Currently, SEO’s like jump2top.com and 7seo.com perform accurate searches or website visibility enhancement modes that are attuned to a company or organization’s preferred objectives or desired reach.
The owners of most websites recognize that obtaining top search engine rankings for their top keywords is fundamentally important for their firmâ€™s continued success. However, the large majority of does not yet fully understand the process of a small business SEO companyâ€™s process of achieving these keyword rankings through targeted search engine marketing and most are not aware of free SEO site appraisal. It is very important to not only invest in search engine optimization specialist techniques, but also pay-perclick management techniques also. By 1997, the majority of search engines recognized that some webmasters were working double time in producing efforts to rank well in their search engines, and even manipulating the page rankings in search results. Early search engine startups, such as Infoseek, fine-tuned their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords. However, due to the high marketing value of targeted search results, there is a potential for an antagonistic relationship between search engines and SEOs. In 2005, an annual conference of the AIRWeb, or the Adversarial Information Retrieval on the Web, was formed to confer and minimize the harmful effects of aggressive web content providers. Hereâ€™s One Of The Most Widely Used SEO Loophole Software Programs That Will Generate #1 Ranking Results! Click Here Today!
Published on Jan 15, 2012
The web is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Ea...