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Introductory Program:

7 days of List building with Nick Your First 100 Subscribers


“7 days of List building with Nick – Your First 100 Subscribers”

Legal Notice The contents of this report reflect the author’s views acquired through his experiences of the topics under discussion. The author disclaims any personal loss or liability caused by the utilization of any information presented herein. The author is not engaged in rendering any legal or professional advice. The services of a professional person are recommended if legal advice or assistance is needed. While the sources mentioned herein are assumed to be reliable at the time of writing, the author and publisher, or their affiliates are not responsible for their activities. From time to time, sources may terminate or move and prices may change without notice. Sources can only be confirmed reliable at the time of original publication of this report. This report is only a guide and, as such, should be considered solely for basic information on the topic. All earnings described within this product and on our website are accurate to the best of our knowledge, and should not be considered "typical". Earnings or profits derived from participating in the following program are entirely generated by the ambitions, motivation, desires, and abilities of the individual reader and nothing is guaranteed. No part of this manual may be altered, copied, or distributed, without prior written permission of the author. All product names, logos, and trademarks are property of their respective owners who have not necessarily endorsed, sponsored, or approved this publication. Text and images available over the internet and used in this manual may be subject to intellectual rights and may not be copied from this manual.

Earnings disclaimer: Some of the links in this report are affiliate links some are not. This means if you click on some of the links and pay for a related service I may receive a commission. Despite this my number one goal is to provide quality information and I do not link to a service that I wouldn’t use myself. The affiliate commission is how I am able to continue to author these kinds of reports. Consider it your way of thanking me for the information I am sharing however, alternatively, if you don’t believe I’ve provided you with value here you can always do a google search the product instead (how many people actually tell you how to avoid the affiliate commission? No I’m not crazy….).

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“7 days of List building with Nick – Your First 100 Subscribers”

Your Special Bonus! At Instant Profit People I like to help people start seeing results as quickly as possible so that’s why I like to let other people make money using the products I develop.

 This report comes with Master Resell Rights.  You can sell it and keep 100% of the profits.  You can give it away to build your list 

Join a JV Giveaway event and offer it to new subscribers

 You may not alter the content or change it any way.  It must be given away or sold as is.

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“7 days of List building with Nick – Your First 100 Subscribers”

Table of Contents Introduction.................................................................................................

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The Money Is In The List.............................................................................

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Day One – Product Research & Creation........................................................

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Research Your Product............................................................................................................ 9 Create Your Product................................................................................................................ 11 A Simple Monetisation Technique...........................................................................................

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Create eCover Graphics.......................................................................................................... 13 Day Two – Set Up Your Autoresponder………………..................................

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Day Three – Create a Free WSO....................................................................

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Day Four – Squeeze and Thank You Pages .................................................

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Create Your Squeeze Page..................................................................................................... 19 Simple Split Testing...............................................................................................................

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Thank You & Download Pages..............................................................................................

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Day Five – Join JV Giveaways.....................................................................

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Day Six – Further Traffic Sources................................................................

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Blog Comments.....................................................................................................................

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Guest Posts…........................................................................................................................

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Forum Signature.....................................................................................................................

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Facebook & Twitter................................................................................................................

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Safe Lists….…........................................................................................................................

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Day Seven – More Monetization Strategies...................................................

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Create a One Time Offer (OTO) and downsell........................................................................ 27 Add More Messages to Your Autoresponder & Broadcast...................................................... 27 Before you go……............................................................................................

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“7 days of List building with Nick – Your First 100 Subscribers”

Introduction: Welcome to Instant Profit People Introductory Program: List building with Nick – Your First 100 Subscribers My name is Nick Lawless and you can find out more about me at my blog www.instantprofitpeople.com

I felt compelled to put this report together because when I first started out looking for ways to make money online I found it very hard to find reliable information. Now, I’ve learned that there are actually so many different ways to make money online….. but I’m going to share with you what I’ve found to be one of the most simplistic, cheapest and straight forward ways to make money online….

And I’ve discovered that ALL the BIG GURU’s are also using this method in fact I challenge you to find one who isn’t!

I see so MANY people who have, in some cases for years, been struggling to make any money online, spending literally thousands of dollars on push button promises of instant riches only to end up drowning in debt. So many have become disillusioned and are struggling to get even a meaningful number of subscribers to their mailing lists. And it just makes me mad because I too used to be in Struggle Street and know how hard it can be – until you know how.

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“7 days of List building with Nick – Your First 100 Subscribers”

There is nothing worse than hearing that John Smith just made $2,000.00 after only 2 months online and you’ve been trying for a lot longer!

This simply won't do and realistically, there is no reason it has to be that way. There is no reason that you couldn’t be making money in just one week!

It's quite a bold statement, yes, but in this short report, I will outline step-by-step what you need to do on each of the seven days to reach your target goal of lead generation product, subscribers and earnings. For some people it will take longer. Some people may be able to even do it faster. The time it will take you will depend on how resourceful you can be and it will depend on your attitude.

I'll be straight with you – it's not going to be “a walk in the park” and there is no push button magic here. There is a fair amount of work involved... But like I said – think of ways you can be resourceful. Where possible get someone else to do some of the work for you. Even outsource some of it like I do! It only has to be as easy or difficult as you make it! Just don’t limit yourself! You’ve obviously picked up this report for some reason, you want to fire your boss, you want more time for your family, you want to change your lifestyle, take a holiday or eliminate financial worries…. Then if you want this then listen up and pay close attention to the following pages as I’m going to show you the formula to get there.

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“7 days of List building with Nick – Your First 100 Subscribers”

Let’s get started shall we….

THE MONEY IS IN THE LIST – Why you want a list. Want to know the reason most people fail to make money online? Because they are chasing the money! If you chase money you will never make money! Remember this.

Why? Think about this. Most people will create or buy (to resell) a product that sells for $100. They will buy $100 in advertising and hope to break even. Often they don’t. Advertising is expensive. This is where the list comes in.

Instead of selling a product to make money think about selling or giving away a product simply to get people on a mailing list. It is widely accepted that each person on your mailing list is worth $1 per month. 100 people = $100 a month, 10,000 people = $10,000 and 100,000 people… well you get the idea. This is how people make enough money to fire their boss!

Once you have a mailing list you find (or create) products/offers that solve their problem and then simply tell your list about them. No advertising required. One email can potentially generate thousands of dollars.

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“7 days of List building with Nick – Your First 100 Subscribers”

Do you see now why you want a mailing list? I’m guessing you are all saying “Hells yeah” right now and if you’re not then read this part again. Every Guru has a list. Find me one who doesn’t!

In this report I will show you how to give away a product for free with the aim of getting people on a mailing list.

This is why instead of chasing money you need to be providing valuable content and chasing people for a mailing list. The money will flow. This technique can be used in any market in any niche! As long as there are products that sell.

Take this report for example. It can be used to build a mailing list, teaching others how to do the same. You could give it away for free or sell it. I recommend you give it away for free. In my case I haven’t made people opt in to get this report (I might change that in the future) but I hope that after reading you will opt in and join the community of Instant Profit People for more ground breaking tips for anabolic growth online.

Anyway… Now you know why we are taking this approach let’s get started!

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“7 days of List building with Nick – Your First 100 Subscribers”

Day 1 – Product research and creation I know I know, you’re thinking that it’s impossible to research and create a product in a single day, right?

Wrong! Let’s remove these self-imposed limits!

For this challenge I want you to take the mindset of “get a list of 100 in 7 days or die”. No of course you won’t die! It may sound extreme but it is in times of extreme options that greatest movement occurs. When the only other option is death the motivation to find solutions to succeed is higher.

This training report is all about getting your free lead generation product out there in as short a time as possible to build your list and start making money online...

To achieve our goals here we need to spend most of our time on marketing (and that is true of any online business).

By adopting this mindset you will be surprised how fast you can create products and I’m going to show you how!

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“7 days of List building with Nick – Your First 100 Subscribers”

Don’t worry about getting it perfect! Just get it started. This program is designed to do just that!

Research Your Product If you are in the Internet marketing niche head on over to the Warrior Forum and check out the Warrior Special Offer (WSO) sub forum. If you’re in another niche find a relevant forum.

WSO’s are products created by the forum members. The point of the forum is to sell to the internet marketing community at a lower price than you would sell to the general public. Sometimes they are even given away for free. Often it is used as a testing ground for a launch or to see how a product is received in the market. I know people who actually make a full time income from the warrior forum alone!

Forums are a great place for research! Spend enough time here and you will see what products are hot right now. Simply look for all the copycat products that spring up in their wake. From reading a few posts on forum you can see the common problems that people face or are wanting information on.

In the warrior forum it tells you how many people have viewed a topic or product. The ones with hundreds or thousands of views over time are the ones you know people are interested in!

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Example: A popular topic might be list building. You might see marketers offering different list building related WSO’s ranging from a simple resources guide, to full blown coaching programs, to a website plug in to automate list building and so on. A smart marketer will find the hot topics and put together a product right away.

TIP: Look for the popular products/topics. Look for common problems people face.

Create Your Product

It’s not as hard as you think really!

You don’t even have to create it from scratch if you don’t want to.

Many people take existing products called Private Label Rights (PLR) and rebrand, recreate or repackage it in their own style/voice. For example check out a site like Resell Rights Weekly who offer thousands of free PLR products and add to them weekly. You could create your own ebook, video training series, or MP3’s based on the content.

My preference is to do an interview with an expert. The content is more original and you can ask specific questions relating to the ‘common problems’ you discovered during your research Tip: On the forum look for people who are well respected and interview them. In the Warrior forum look for people who attracted a large number of views about their product. It’s safe to assume that people will want to hear about what they have to say and you can have them further elaborate on the same topic or a new one. Interview them on Skype and record it. Page 11


“7 days of List building with Nick – Your First 100 Subscribers”

Free Tools: Use Open Office for word processing and presentations and export as a PDF. Use Cam Studio for video capture to create a training series. Use MP3 Skype recorder for recording an interview with an expert. Use Audacity to edit your audio.

Monetisation Technique number 1

Just because your product is free doesn’t mean you can’t make a bit of money on the side. Although making money isn’t your aim here it’s still worth monetising! How you ask?

Head on over to Clickbank and research in the “marketplace” for relevant products being sold in your niche. Simply add affiliate links inside your report or at the end of your videos. For videos it helps if your register a domain similar to the product you are promoting and then redirect that domain to the main product using your affiliate url.

If your interviewing an expert ask them if you can be an affiliate for them and to mention your affiliate link at the end so that you get paid a commission when your listeners hop on over to that link.

TIP: Think of relevant products that help solve problems that you can send your audience to look at. If they buy you will make a commission.

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Create eCover Graphics (not required but desirable)

To give it that polished look consider having some ecover graphics created. Unless you’re a graphic designer I don’t recommend using a free ecover generator as the results can look plain dodgy and you’d be better off with a simple text heading.

If you want to DIY then I suggest checking out Magic eCover which produces surprisingly good results for a one-time fee of under $20.

Otherwise outsource it. Head back over to the warrior forum and look for the “warriors for hire” section. You can get some good deals there! Also check out oDesk for all your outsourcing needs.

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Day 2 – Set up your Auto Responder Ok, so now that you have a product you want to be able to capture the email addresses and names of your leads to build your list and deliver them your product. This is what the Auto Responder (AR) does.

Basically an AR will keep a record of your subscribers, and send out and even respond to emails with a prewritten email. This is how people make money while they sleep!

There are several services you can use but I prefer and use Aweber because of its value for money, support and training videos.

The beauty of AR’s is that you can set a series of follow up messages so that after your customer downloads your product they will receive these follow up messages in sequence at intervals set by you.

Therefore your marketing (via the AR) should continue long past the first email that sent them to download your product. I usually start by sending an email the next day asking how they are finding the product and if they need any further help (this can be good for further research).

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After that I might send them an email with my affiliate link recommending a product that compliments the one they downloaded. Or I might offer them another of my related products. See how the money is in the list? This is where you can expect to start making money! Remember these have all be pre-typed and set in a sequence so after it’s set up its all hands off!

You can also send one off “broadcast” messages to your list. This might be to announce some news, refer them to your Facebook page or blog, or to promote other time sensitive offers.

Your AR will surely become one of your most prized tools as it essentially will be your source of traffic that you will point in any given direction. Be kind to your list and treat them well. No one likes just being sold to!

Tip: Survey your list to find out what other products and services they want or what problems they are having. Then offer them solutions.

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Day 3 – Submit your product as a WSO (interchangeable with day 4)

Ok so now it’s time to market your product by selling or giving it away. If you’re in the Internet Marketing Niche (one of the most profitable and also competitive online) then I recommend starting with a WSO over on the Warrior forum.

This is because this forum is packed full of people looking for internet marketing products. They also come with affiliates willing to promote your product if you are selling rather than giving it away.

It will cost you $40 to list your WSO but with the monetization technique listed earlier you could easily recoup that cost!

First start by looking in the forum for WSO’s that have achieved a high number of views. With higher views then you have more opportunity to convert to sales. Have a look at how they have written their sales copy (or squeeze page).

Use the ones with high views as a template for your own sales page. Remember if you are not getting enough views you can always change the title and sales page!

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You can also bump your product back to the number 1 spot for another $40. I’d only do this if you are converting sales well and confident you can re-coup the cost of doing so.

TIP: Should you sell for a price or give away for free? Consider this; On the warrior forum people often buy products. Those that cost between $5- $10 seem to do well. There are also many people on the forum looking to find successful products to promote to their lists. If your offer converts and you offer 100% of the sales price to the affiliate then it is possible that you will get people asking to promote your product.

Remember we are not chasing money here; we are chasing people for our list. With 10 affiliates promoting to their list you can quickly build a sizable list. AND you can make money using the monetization technique and/or when they are on your list! Giving it away for free is another option but you probably won’t attract any affiliates.

Note: Be careful as some people will ask to be an affiliate so that they can get the product for free. Make it clear this is not to be done and also check the number of posts that person has made on the forum. If it is very low then be wary of them!

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Day 4 – Squeeze & Thank You Pages So already you’ve created a product and launched it to the public! If you haven’t already then you should start to see some subscribers soon. You should also create a very simple website with the download and opt in, that you can use in your future marketing efforts.

What you will need: - Domain name (e.g. web address like www.thecutthecrapinterview.com) - Hosting account (online storage area for your website)

I have registered many domain names with NameCheap and find them very reliable. Many other people also use GoDaddy. You could use either one they are both good in my opinion. For hosting I use and recommend Hostgator. Very well priced, good service and decent bandwidth (site speed).

Please do not try and cut costs at this stage. You will be sending a lot of traffic to your website and if you’re using a cheap dodgy hosting provider then there is a good chance that when your lead (Customer) lands on your site they will see “bandwidth exceeded” and nothing else!

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It is unlikely that your lead will return to your site when it is up and running and all the hard work will have been lost! It also appears very unprofessional.

Create Your Squeeze Page Ok now you’re ready to create your basic squeeze pages. The purpose of a squeeze page is to capture leads. It should have a brief message selling what your product is about and at the same time encouraging them to opt in.

Now when I say basic, I mean basic.

Essentially you only want to give your visitor a maximum of 2 options. Subscribe or exit your page. Anymore and it can get confusing. Remember it doesn’t have to be perfect! Just get started!

There are 2 main types of squeeze pages, video squeeze and/or text pages. Some people ask me if video is better but I find basic text to have the highest conversion because some people don’t want to sit through a whole video.

They would rather skim the text for the parts they are interested in and opt in right away. Video can be helpful if you need to visually show parts of your product (e.g. people want to see what kind of results they can get with an eBook Cover generator).

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Tools: Use very basic squeeze page templates by Jason Fladlien to create your squeeze pages. Use Kompozer (a free HTML editor) to edit your squeeze pages. You can find an example of a squeeze page by visiting my website www.thecutthecrapinterview.com. You could definitely get away with it being even more basic than this.

Simple Split Testing To reach your goal you want to convert as many visitors into subscribers. Aim for a conversion rate of at least 50%. So for every 100 people that visit your site, 50 should opt in.

Good marketers review how their conversions are going and quickly make changes to their squeeze page to increase conversions. They do this by a process called “split testing”.

An example is the best way to explain this. Essentially they have 2 squeeze pages running at the same time. A control page and a test page. The test page will have only

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one difference. In this case we are testing a different sales heading. (you could test different colors, opt in forms, product descriptions etc)

Half the visitors are sent to the first, half are sent to the second and a report shows you which page lead to more conversions. If the test page with the different heading converts higher than this becomes your control and you keep testing different parts until you have a highly converting squeeze page!

It may sound hard but Google have provided a really simple tool to help make the process much easier. It’s called Google Web Optimizer and its free!

Thank You & Download Pages

We’ve all heard of valuable web real-estate but one of the most valuable pieces of web real-estate that is often overlooked is your Thank you & Download pages.

After people opt in they are sent to a Thank You page. You are guaranteed that everyone who opts in will see the Thank You page and so instead of using the default page often included with an Auto responder send them to your own Thank You page and add affiliate links as unannounced bonuses. This is another good way to monetize your product.

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Next to the Thank You page the Download age is your next most valuable page after opt in. While not everyone will actually down load your product most will and so it pays to send them to a download page and add affiliate links there too rather than just sending a download link.

Make sure you’re not one of those marketers who overlook this opportunity!

Tip: Some marketers offer prizes for leads to their website. If you are taking part in one of these then you can drive extra traffic by adding a link to their product on your thank you and download pages. If this step seems particularly difficult then remember just outsource it! I have used and recommend Tyrone Shum’s Mass Outsource program if you plan to outsource regularly.

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Day 5 – Join JV Giveaways Well you’re more than half way through and look how much you’ve done already! Your own product, website, Auto Responder series for sales on the back end, sales pages, thank you pages, opt ins, and a sales campaign running on the warrior forum! I think you should give yourself a small reward! That ‘Build a list in 7 days or die’ mentality is really working for you!

Now it’s time to focus on some free traffic methods and you can expect more of this over the next few days. Today we will be joining a JV Giveaway. Don’t worry they are free to join!

What is a JV Giveaway? Don’t worry, at one time I didn’t know either. JV stands for Joint Venture. Giveaway – well I’m sure you already know it’s where you give something away. Think of it as a big online party where you and other marketers contribute gifts to give away to the people who come but it only runs for a limited time. People look at all the gifts and choose the ones they like but they have to opt in to your list before they can get it. You and all the marketers promote the event to as many people as you can. Remember to promote it (on Facebook / Twitter / Forums etc. if you don’t have a list) or you might be downgraded to a standard member and your gift removed.

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Simply do a Google search for “Join Free JV Giveaways” or if you want to really maximize your free traffic join a program like Push Button Giveaways that show you many of the current JV Giveaway’s you can join and semi automate the submission process for you. Push Button Giveaways also comes with a comprehensive guide to building your list with Giveaway events.

Tip: In many giveaways you can get more exposure to your product by getting it to the top of the list. You can do this by promoting it with your JV Partner link. Also consider participating in Giveaways with fewer partners as you don’t want your products to get lost in the crowd. The downside here is that there will also be less people promoting it.

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Day Six – Free Traffic Sources If some of the paid traffic sources (WSO) are a bit expensive for you at this point then read my post “This is how I make quick cash when I need it” OR check out these free traffic sources!

Blog Comments: You’d be surprised how many people read blog comments. Look for leading authority blogs in your niche and aim to be one of the first to leave a meaningful, and value adding comment on their post. Subscribe to their RSS feed and as soon as you are alerted to a new post head on over and leave your reply. If you’re unable to be the first to reply then another technique is to be the first to respond to the first reply, that way your comment will be the second one that people will read. Tip: If they have a section for top articles then look to reply to the first commenter here. These will be highly viewed articles. Also look for ‘Do Follow’ and ‘Comment Luv’ blogs (they will tell you if they are) as they help with you SEO and encourage commenting.

Guest Posts: Again look for authority blogs or related blogs. Build a relationship with the site owner and ask if they are willing to let you write a guest post for them. Guest posts usually include a bio box about the writer and a link back to their site. It is a great way to gain

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exposure to your site and can drive a lot of traffic. It also gives you instant “expert status”. Most times you will need to provide a sample of your writing to the owner prior to being accepted.

Forum Signature: By now you should have joined a forum or two and most will allow you to have a signature line that appears at the end of every comment you leave. This is a much slower way to get traffic but every bit counts. Be sure that you include a catchy one liner and link to your product that will entice people to check it out! Tip: Leave comments that are helpful and related to your topic. This way people are more likely to click through to your website.

Facebook and Twitter: Consider setting up a Facebook page for your product or send out a link to your site via these channels. Just make sure you don’t get too distracted with all the other interesting content! You’re here to build a list remember!

Safe lists: These are essentially free email lists. You join and can send out free emails to the list. The catch is that you also receive all the emails. There are so many you will need to set up a separate email account. I haven’t had much success with this method but some have. Do this only if you have plenty of time.

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Day 7 – More Monetization Strategies Wow day 7 already! By now you list should be growing and people should be opting in every day. You might even be earning commission from the affiliate links in your product, thank you page, download page and auto responder.

Well here are some more ways that you can monetize your product. Create a One Time Offer (OTO) At the moment you’ve got your subscribers going to a thank you page after they opt in. Instead consider sending them to a OTO page where they can buy a related product from you immediately.

An OTO is just that. A one-time offer. Ideally you want the OTO to be related to the product you are giving away. Look on clickbank for related products that you could sell. Or if you did an interview with an expert you should give away the transcript for free and sell the audio as an OTO. Just make sure that the OTO adds value to the customer and to the product they just got for free.

Create a Downsell: A down sell is another opportunity to sell a product to your customer if they don’t take the upsell. Usually it will go something like this: Upsell = bonus mp3 + video training series

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for $27. If they say “no” then they would be offered just the core product, say, the video training series, for say $17. That is your Downsell. Some people simply won’t be willing to spend as much as you ask for the upsell so rather than loose the opportunity of the sale then you offer the Downsell.

Add more messages to your Auto Responder and send Broadcasts This really speaks for its self. Now you’ve seen how easy it is to make sales once you have a list then feel free to add more emails to your series. Just make sure that every email you send isn’t just selling them. Also add links to relevant content, your Facebook or twitter account, or other interactive content. Build a relationship with your list and they will be far more responsive.

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Before you go… I wanted to congratulate you on making it to the end of the week! If you haven’t done some of these tasks before then you may find some of them challenging.

By now you should be seeing your list growing and enjoying the financial rewards of you work! Just look at what you’ve achieved over the last 7 days. As Bob Yeager would say “Celebrate your successes no matter how small”!

Speaking of which, if you haven’t already done so, then head over to The Cut The Crap Interview and grab a copy of my interview with Bob Yeager, an internet millionaire, who I recently interviewed. He uses many of the strategies listed in this report and he gives away many of his secrets to success which make a nice companion to this report.

You can also see first-hand on that website how I am using the same strategies I’ve talked about here. Feel free to use it as your template!

Well there you go. Now you have the formula to success that leading marketers use every day.

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The key to remember is to rinse and repeat. Keep doing these things over and over again and in no time you will have a decent list and the financial freedom to live the lifestyle you choose.

Just remember to keep taking action and to change your mindset. Successful people don’t say “I can’t”… they say “How can I”. What do you say?

See you online

Connect with me on: Google Plus: http://www.instantprofitpeople.com/google-plus FaceBook Page: http://www.instantprofitpeople.com/facebook

Check out my: blog: http://www.instantprofitpeople.com Youtube: http://www.instantprofitpeople.com/youtube Website: http://www.thecutthecrapinterview.com

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7 days of List Building With Nick  

At Instant Profit People I like to help people start seeing results as quickly as possible so that’s why I like to let other people make mon...