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Below  are  instructions  and  helpful  suggestions  in  completing  the  SWOT  Analyses  (Strengths,   Weaknesses,  Opportunities  and  Threats)  on  following  page.  Please  read  thru  and  make  notes  for   yourself,  however,  we  will  complete  this  together.     STRENGTHS:   ™ Positive,  tangible,  as  well  as  intangible  attributes,  internal  to  your  organization   ™ 7KLQJVZLWKLQWKHRUJDQL]DWLRQœVFRQWURO   ™ Any  existing  or  potential  resource  or  capability  within  the  organization  that  provides  a  competitive  edge   or  advantage  in  the  market     A  useful  approach  to  looking  at  chance  is  also  to  look  at  your  strengths  &  ask  yourself  whether  these  open  up   any  opportunities.  Consider  this  from  your  own  (internal)  perspective  and  from  the  point  of  view  of  your   customers  and  people  in  around  you  and  in  your  market.     'RQœWEHPRGHVW%HUHDOLVWLFDQGDVREMHFWLYHDV\RXFDQ.HHSLQPLQGLIDOO\RXUFRPSHWLWRUVSURYLGHKLJK TXDOLW\SURGXFWVWKHQDKLJKTXDOLW\SURGXFWLRQSURFHVVLVQRWDVWUHQJWKLQWKHPDUNHWLWœVDQHFHVVLW\    

Additional  Sample  Questions  to  help  you  discover  your  strengths:  

What  strengths  are  UNIQUE  to  the  business?     What  are  we  good  at  doing?   What  are  things  that  are  going  well  for  us  right  now?     What  benefits  does  your  company  have?   What  advantages,  skills,  education,  connectionVGR\RXKDYHWKDWRWKHUVGRQÂśWKDYH"   What  do  you  or  your  company  do  better  than  anyone?   What  personal  resources  do  you  have  access  to?   :KDWIDFWRUVPHDQWKDW<28ÂłJHWWKHVDOH´"         What  unique  or  lowest  cost  resources  do  you  have  access  to?   What  do  other  people  in  your  market  see  as  your  strengths?       WEAKNESSES:   Â&#x2122; Any  existing  or  potential  force  that  could  serve  as  a  barrier  to  maintain  or  achieve  a  competitive  edge   or  advantage  in  the  market   Â&#x2122; )DFWRUVWKDWDUHZLWKLQDQRUJDQL]DWLRQÂśVFRQWUROWKDWGHWUDFWfrom  its  ability  to  attain  the  desired  goal     Think  from  a  personal  &  external  basis.  It  is  best  to  be  realistic  now,  and  face  any  unpleasant  thrust  as  soon   as  possible.  Look  at  your  weaknesses  and  ask  yourself  whether  you  could  open  up  any  opportunities  by   eliminating  them.    

Additional  Sample  Questions  to  help  you  discover  your  weaknesses:  

What  areas  are  a  struggle  for  you  or  your  company?   What  do  your  customers  complain  about?   What  are  the  unmet  needs  of  your  sales  force?     What  do  you  wish  you  could  improve?   What  could  you  improve  upon?         What  should  you  avoid?   What  things  are  the  people  around  you  and  in  your  market  likely  to  see  as  a  weakness?   What  factors  cause  you  to  lose  sales?       Are  your  competitors  doing  any  better  than  you?   Do  other  people  perceive  weaknesses  that  you  do  not  see?       Does  a  co-­worker  constantly  out-­perform  you  in  a  key  area?      

Š Copyright 2010, Trish Beach Marketing. All rights reserved.

1  

This document is made available without warranty of any kind. It may be updated, altered, expanded, or removed only by Trish Beach Marketing and at any ti me. It is to be provided only to those who have purchased Marketing Assessment service by Trish Beach Marketing and not to be forwarded, copied or given in any form to anyone other than that which it was originally purchased by and intended for. Any i mages representing such are trademarks registered to Trish Beach Marketing.

 


OPPORTUNITIES:   ™ Any  existing  or  potential  force  in  the  external  environment  that,  if  properly  leveraged,  could  provide  a   competitive  edge  or  advantage     Look  externally  for  areas  you  are  not  fully  covering,  and  think  how  to  match  these  to  your  internal  strengths.   External  attractive  factors  that  represent  the  reason  for  an  organization  to  exist  and  develop.    

Additional  Sample  Questions  to  help  you  discover  your  Opportunities:  

Which  additional  services  can  we  offer?       What  new  market  should  we  investigate?   What  are  the  key  success  enablers?           What  are  exciting  trends  you  are  aware  of?   What  opportunities  exist  in  the  environment  that  will  propel  you  to  the  next  level,  iGHQWLI\WKHPE\WKHLU³WLPH IUDPHV´   Where  are  good  opportunities  facing  you?         Where  can  useful  opportunities  come  from?   What  changes  are  happening  or  have  happened  in  government  policy  are  related  to  your  field?   What  changes  are  beneficial  to  you  in  regards  to  technology,  markets  and  your  company,  on  both  a  broad  and   narrow  scale?   What  changes  in  social  patterns,  population  profiles,  lifestyle  changes,  etc  can  you  benefit  from?   Local  Events?   What  product/service  have  others  not  yet  covered?         THREATS:     As  with  opportunities,  threats  in  a  traditional  SWOT  analysis  are  considered  an  external  force.  By  looking  both   inside  and  outside  of  your  company  for  things  that  could  damage  your  business,  however,  you  may  be  better   able  to  see  the  big  picture.  External  IDFWRUVWKDWDUHEH\RQGWKHRUJDQL]DWLRQ¶VFRQWUROZKLFKFRXOGSODFHWKH mission  or  operation  at  risk.  The  organization  may  benefit  by  having  contingency  plans  to  address  them  if  they   should  occur.  &ODVVLI\WKHPE\WKHLU³VHULRXVQHVV´DQG³SUREDELOLW\RIRFFXUUHQFH´    

Additional  Sample  Questions  to  help  you  discover  your  Threats:  

What  obstacles  do  you  face?   What  are  the  people  around  you  doing?   What  is  your  competitor  doing  that  you  should  be  worried  about?   Are  the  required  specifications  for  your  job,  products  or  services  changing?   Is  changing  technology  threatening  your  position?   Do  you  have  any  bad  debt  or  cashflow  problems?   Can  any  of  your  weaknesses  seriously  threaten  you  or  your  business?            

Trish@TrishBeachMarketing.com                    cell:    512-­‐786-­‐9615

 

 

© Copyright 2010, Trish Beach Marketing. All rights reserved.

2  

This document is made available without warranty of any kind. It may be updated, altered, expanded, or removed only by Trish Beach Marketing and at any ti me. It is to be provided only to those who have purchased Marketing Assessment service by Trish Beach Marketing and not to be forwarded, copied or given in any form to anyone other than that which it was originally purchased by and intended for. Any i mages representing such are trademarks registered to Trish Beach Marketing.

 


SWOT  Analysis  Template        -­          Situation  being  analyzed:    ____________________________________   Any  existing  or   potential   resources  or   capability  within   the  organization   that  provides  a   competitive  edge   or  advantage  in   the  market.     EXAMPLE:   Strong  Distribution   network   Intense  commitment   Increasing  profit   margin    

Strengths   (INTERNAL)    

Weaknesses   (INTERNAL)    

MAINTAIN,   BUILD  &   LEVERAGE  

REMEDY  OR   EXIT  

 

 

See  Instruction   Sheet  for  Sample   Questions  

See  Instruction   Sheet  for  Sample   Questions   Any  existing  or   potential  force  in   the  environment   that  if  properly   leveraged,  could   provide  a   competitive  edge   or  advantage.  

Opportunities   (EXTERNAL)    

  EXAMPLE:  

2UJDQL]DWLRQ¶V geographic  location   New  Technology  

 

 

Any  existing  or   potential  force   that  could  serve   as  a  barrier  to   maintaining  or   achieving  a   competitive  edge   or  advantage  in   the  market.     EXAMPLE:   Lack  of  a  clear   company  strategy   Lack  of  training   opportunities  for   using  a  new   software    

PRIORITISE   &  OPTIMIZE   See  Instruction   Sheet  for  Sample   Questions  

© Copyright 2010, Trish Beach Marketing. All rights reserved.

Threats   (EXTERNAL)    

Any  existing  or   potential  force  in   the  environment   that  could  erode   a  competitive   edge  or   advantage.  

  EXAMPLE:  

A  new  competitor   A  recession,  rising   interest  rates,  tight   credit  lines  

   

COUNTER-­ ACT  

 

See  Instruction   Sheet  for  Sample   Questions  

3  

This document is made available without warranty of any kind. It may be updated, altered, expanded, or removed only by Trish Beach Marketing and at any ti me. It is to be provided only to those who have purchased Marketing Assessment service by Trish Beach Marketing and not to be forwarded, copied or given in any form to anyone other than that which it was originally purchased by and intended for. Any i mages representing such are trademarks registered to Trish Beach Marketing.

 


SWOT