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34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     Since   2006,   hundreds   of   thousands   of   people   have   gotten   on   the   Twitter   bandwagon.   Users   of   the   social   media   micro-­‐blogging   platform  have  grown  recently  at  more  than  1300%  per  month!   While   I   have   a   following   of   around   2,700   people   now,   when   I   started  using  Twitter  a  few  months  ago,  I  had  no  idea  what  I  was   doing   with   it.   Like   a   lot   of   new   Twitterers,   after   a   few   days   of   tweeting  to  nobody  and  getting  nothing  in  return  (obviously),  I   thought  the  same  thing  I  have  heard  a  million  times  from  people,   “what  a  waste  of  time”.   So,  if  you  are  new  to  Twitter  and  having  the  same  doubts,  don’t  despair.  I  am  going  to  share   with  you  the  34  things  I  wish  I  knew  when  I  started  on  Twitter.   The   first   part   of   this   download   is   going   to   cover   things   you   should   know   to   actually   get   started  on  Twitter,  including  some  notes  about  your  profile  and  bio,  the  difference  between   a  personal  and  corporate  account  and  making  a  Twitter  landing  page.   Further  on,  the  e-­‐book  will  cover  important  things  like  what  to  say,  how  to  say  it,  who  to   follow,  how  to  promote  your  account  offline,  Twitter  Search,  using  hashtags  and  how  to  use   Twitter  to  improve  your  customer  service  effort.   So  let’s  get  started.     PART ONE:

Setting up your account   OK,   so   you   let’s   go   from   the   very   beginning.   If   you   haven’t   got   a   Twitter   username   and   password   yet,   then   go   to   http://www.twitter.com   and   click   on   the   green   button   that   says   “Sign  up  now”  and  then  fill  in  your  full  name  and  choose  a  username.  The  username  must   be   no   longer   than   15   characters   and   will   be   how   people   identify   your   Twitter   account,   and   therefore   you   –   so   choose   it   carefully.   Then   enter   a   password   for   your   account,   enter   the   anti-­‐spam  device  to  verify  you  are  a  human  and  then  click  on  “Create  my  account”.   You  can  then  try  to  find  friends  who  are  on  Twitter  who  you  already  have  on  either  Gmail,   Yahoo  or  AOL.  

© Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     Then,   Twitter   suggests   20   people   who   you   might   be   interested   in   following.   These   are   usually   celebrities   or   sporting   or   business   personalities.   The   default   is   that   they   are   all   selected  but  if  you  don’t  want  to  follow  them  you  can  uncheck  them  and  click  on  “Finish”.   The  next  screen  you  will  see  if  your  new  Twitter  homepage,  which,  at  the  moment  will  look   pretty  bare.  If  you  go  to  the  top  menu  and  click  on  “Settings”  this  takes  us  to  the  first  thing  I   wish  I  knew  when  I  started  on  Twitter.    

1.      Make  a  Twitter  landing  page.   A   landing   page   is   a   specific   page   set   up   entirely   for   traffic   from   a   particular   source   –   in   this   case,  from  your  Twitter  account.   Set  up  a  landing  page  within  your  website  or  other  online  presence  and  put  the  URL  (or  the   link  address)  of  that  page  in  the  “More  info  URL”  section  of  the  “Settings”  page.   There  are  two  very  good  reasons  to  do  this:  you  look   far  more  professional  for  a  start,  you   can   monitor   how   much   traffic   you   are   getting   to   your   website   directly   from   Twitter.   You   can   also   offer   a   free   download,   ebook   or   other   product   (like   this   one)   to   followers   this   way   also.    

2.      Complete  your  bio.   Why  would  anyone  follow  you  and  what  you  have  to  say  if  they  don’t  know  who  you  are   and  what  you  are  going  to  tweet  about?  Would  you  follow  someone  like  that?   Include   in   the   “One   Line   Bio”   section   of   the   “Settings”   page,   at   least   your   real   name   (for   personal   accounts)   or   your   business   name   (for   business   accounts)   and   a   webpage   (or   even   better  a  customized  Twitter  landing  page  –  see  above)  and  a  short  but  succinct  summary  of   you.   Keep   in   mind,   there   are   lots   of   third   party   Twitter   devices   now   that   crawl   accounts   for   keywords  that  people  might  be  interested  in,  so  make  sure  you  include  your  keywords  in   the  bio  so  that  people  can  find  you  and  follow  you.      

© Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     3.      Locate  yourself   Fill   in   the   “Location”   section   and   be   as   specific   as   you   want   to   be.   For   some   accounts,   it   might   be   enough   to   say   you   are   in   Australia   for   instance.   Others   might   want   to   be   far   more   specific  and  put  Sydney,  Australia  or  even  a  suburb  of  Sydney.   Third   party   Twitter   applications   such   as   Nearby   Tweets   (www.nearbytweets.com)   or   Monitter   (www.monitter.com)   crawl   the   platform   for   tweets   being   sent   from   a   certain   geolocation  so  if  you  want  to  be  targeted  for  specific  deals,  offers  or  relevant  information   for  your  location,  make  sure  you  check  the  “Enable  geotagging”  section  as  well.    

4.  Don’t  protect  your  tweets   This   is   a   bit   contentious,   but   I   believe   you   shouldn’t   check   the   box   that   says   “Protect   my   tweets”.   By   checking   this   box,   nothing   you   tweet   about   will   appear   in   the   public   timeline   and   only   people   who   you   have   already   allowed   to   follow   you   specifically   will   see   what   you   are  tweeting  about.   Like  all  social  media  platforms,  Twitter  requires  people  to  be  social  and  get  involved  –  in   fact,  this  is  the  best  way  to  get  a  good  following  and  thereby  get  the  most  out  of  Twitter.   If   you   exclude   people,   other   than   those   who   already   know   you,   to   get   the   benefit   of   your   wisdom  and  knowledge  on  Twitter,  then  I  think  you  are  missing  a  golden  opportunity.    

5.  Is  it  a  personal  or  a  corporate  account?   You   should   have   a   personal   account   and   username   if   you   are   that   person   and   a   business   account  if  you  just  want  to  project  the  corporate  image  of  your  business  without  any  real   personalization.   Even  if  the  account  is  a  business  one,  I  think  that  representing  your  business  with  a  more   personal  feeling  is  a  good  idea.  People  want  to  connect  with  people,  not  logos.         © Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     6.  Personalise  your  personal  account.   If  your  Twitter  account  is  a  personal  one,  use  a  photo  of  you  as  the  display  photo  and  make   the  photo  relevant  to  your  personality  or  the  subject  of  your  tweets.   For  instance,  I  have  used  the  same  photo  of  whilst  on  holidays  looking  silly  for  my  photo   forever  and  since  I  tweet  mostly  about  family  travel  and  the  lighter  side  of  travel,  the  photo   is  both  appropriate  and  has  become  what  my  Twitter  profile  is  known  for.   Also,  think  about  including  a  personalized  background  for  your  Twitter  homepage  as  well.  I   reckon   nothing   looks   worse   or   gives   off   more   of   an   impression   that   you   are   not   really   committed  to  tweeting  than  having  one  of  Twitter’s  default  backgrounds  or  worse  still  the   default  avatar  instead  of  a  photo.   I   design   very   simple   but   effective   Twitter   backgrounds   for   a   reasonable   price.   If   you   are   interested  email  me  at  nick@nickbowditchtravel.com  for  a  quote.    

7.  Follow  to  get  followed.   Don’t   get   caught   up   in   the   “how   many   followers   do   you   have”   mentality.   You   could   have   10,000   followers   but   if   9,999   of   them   aren’t   who   you   want   to   read   your   tweets   or   who   you   are  trying  to  reach  in  your  Twitter  community  then  what’s  the  point?     However,  when  you  start  and  you  are  trying  to  actually  reach  the  people  you  want  to,  if  you   follow  people  a  lot  of  them  will  follow  you  back.  This  is  a  good  way  to  get  the  ball  rolling   and  add  some  credibility  to  your  account.     If   you   are   wondering   who   you   should   follow   first,   search   for   the   opinion   leaders   or   big   players  in  your  industry,  and  start  there.    

8.  Watch  for  people  replying  to  you  who  aren’t  on  your  list.   A  reply  or  tweet  to  you  from  someone  who  you  are  not  following  is  often  an  invitation  to   engage   with   them   and   either   follow   them   or   begin   a   dialogue   with   them.   Some   of   these   can   turn  into  some  of  your  strongest  followers  and  most  useful  Twitter  community  members.  

© Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     So,   always   check   the   replies   on   your   Twitter   home   page   –   the   link   looks   like   @nickbowditch   but   with   your   name   instead   of   mine   –   or   better   still,   use   a   third   party   application  like  Tweetdeck  so  you  wont  miss  anything  (more  on  third  party  apps  in  part   three  of  the  download.    

9.   Reply   to   people   you   are   following,   especially   if   they’re   not   following   you.   I  don’t  mean  the  kind  of  sad  way  a  lot  of  people  reply  to  the  Twitter  celebrities  in  the  vain   hope   they   might   actually   engage   with   them,   but   certainly   with   thought   leaders   or   interesting   people   in   your   field,   this   is   a   great   way   to   get   off   the   mark   with   them   and   further  establish  your  ‘twit-­‐cred’.    

10.  “Building  community  is  a  marathon  and  not  a  sprint”.    Chris  Abraham   Basically  be  a  good  citizen,  don’t  piss  anyone  off  and  you  will  see  your  community  grow  as  I   and  lots  of  others  on  Twitter  have.  Also  don’t  be  disheartened  if  it  seems  to  take  forever  for   people  to  get  your  stuff,  remember  it’s  quality  not  quantity.    

11.    “Listening  always  comes  first.”    Chris  Brogan   So   true.   Don’t   try   and   jump   in   and   be   an   opinion   leader   or   Twitter   master   overnight.   Sit   back,  follow  some  interesting  people  and  learn…  you  will  be  much  better  for  it  in  the  future.    

12.  Give  your  tweets  good  headlines.   Consider  starting  tweets  that  you  want  to  grab  attention  and  hopefully  get  re-­‐tweeted  with   headlines  such  as:  “Breaking  News”,  “Free  E-­‐Book”  or  “New  Blog  Post”.     Remember,  there  is  a  lot  of  boring  stuff  about  what  people  are  having  for  lunch  to  stand  out   from!    

© Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     13.  Shorten  your  URL’s.   There  are  a  lot  of  sites  now  which  will  shorten  your  link  in  a  tweet  from  a  big  long  messy   string  of  characters  down  to  a  handful.   One   of   the   most   used   (and   the   one   I   use)   is   http://bit.ly.   It   basically   changes   something   like:   http://nickbowditchtravel.com/business-­david-­social-­media-­small-­business-­big   down  to  this:   http://bit.ly/bizdavid       which  obviously  frees  up  a  lot  more  characters  for  your  tweet.  A  lot  of  third  party   applications  such  as  Tweetdeck  also  include  a  URL  shortening  function.    

14.    Tweet  your  blog  posts  in  three  different  ways.   If  you  tweet  to  your  followers  to  alert  them  to  a  new  blog  post  (as  I  do)  you  can’t  just  use   them  same  wording  over  and  over  and  you  shouldn’t  just  tweet  the  title  of  your  blog  post   either.   Ask   a   question   about   what   you’ve   written,   or   take   a   standout   (or   perhaps   controversial)   line  from  the  blog  and  tweet  that  instead,  followed  by  the  link.   For   instance,   if   I   wanted   to   tweet   about   my   new   blog   post   entitled,   “How   to   use   social   media  to  make  your  small  business  big”,  I  would  word  it  something  like  this:   “Want  to  know  how  to  make  your  small  business  big  with  social  media?     New  blog  post:  http://bit.ly.smallbiz”   In   doing   this,   I   have   (hopefully)   captured   the   reader’s   imagination,   provided   them   with   a   potential  solution  to  a  problem,  and  included  a  call  to  action.  If  you  tweet  about  a  new  blog   post  three  times  in  one  day,  make  sure  it  is  worded  in  three  very  different  ways.         © Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     15.  Tweet  when  comments  are  made  on  your  blog/site.   This  is  another  way  you  can  get  extra  exposure  and  traffic  to  a  blog  post  or  item  on  your   website  that  you  may  have  already  tweeted  about.  When  someone  leaves  a  comment  (good   or  bad)  you  can  thank  for  them  for  it  (if  they  are  on  Twitter)  or  just  tell  your  followers  to   check  out  what  they  said  on  your  website.   This  has  the  added  bonus  of  maybe  encouraging  others  to  comment  on  the  post  as  well.    

16.  Make  your  tweet  ‘re-­tweetable’.   Re-­‐tweeting   is   basically   when   you   see   something   you   like   that   someone   has   said   in   your   Twitter   community   and   think   it   is   worthwhile   sending   on   to   the   rest   of   your   community   who  may  not  have  seen  it.   If   you   want   your   Twitter   community   to   spread   your   word   around   (and   let’s   face   it   who   wouldn’t)  then  you  have  to  make  it  as  simple  as  you  can  for  them  to  do  it.   When  someone  re-­‐tweets  any  of  your  tweets  there  are  some  characters  at  the  start  (eg  RT   @nickbowditch   =   16   characters)   that   will   be   included   in   their   re-­‐tweet.   Therefore,   try   to   keep   your   tweets   (or   at   least   the   ones   you   hope   people   will   re-­‐tweet)   to   a   maximum   of   about  120  characters  instead  of  the  standard  140.    

17.  Retweet  others  without  ulterior  motives.   There   is   nothing   that   says   you   are   a   good   Twitter   citizen   like   re-­‐tweeting   or   promoting   other  people’s  work  when  it  has  nothing  to  do  with  your  area  of  interest  or  expertise.   I   don’t   mean   just   retweet   all   the   rubbish   about   people   heating   up   their   lasagna   leftovers,   but  if  I  see  something  that  is  responsible,  legitimately  helpful  stuff,  but  has  nothing  to  do   with  my  core  businesses,  I  still  might  re-­‐tweet  it.  This  makes  it  a  lot  more  easy  for  people  to   re-­‐tweet  my  stuff  in  the  future  too.         © Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     18.  Thank  Re-­Tweeters.   Some   people   will   argue   against   this   as   it   clogs   up   the   timeline   and   is   superfluous,   but   I   totally  disagree.   If   someone   did   something   nice   for   you   in   the   real   world,   you   would   thank   them.   I   reckon   it   is  no  different  on  Twitter.  Be  courteous.    

19.  Include  your  original  link.   If   you,   like   me,   think   that   people   who   re-­‐tweet   your   stuff   should   be   thanked,   I   also   think   your  original  link  should  be  included  in  your  thankyou  tweet.   For  instance,  if  I  tweeted  something  like:   “New  Blog  Post:  How  to  use  social  media  to  make  your  small  business  big   http://bit.ly.smallbiz”   and   Mary   Smith   (@marysmith)   saw   the   post,   thought   it   was   interesting   and   then   re-­‐ tweeted  it,  I  would  reply  to  her  with  something  like:   “@marysmith  Thanks  for  the  RT  about  my  new  blog  post  http://bit.ly.smallbiz”   In   this   way,   my   thankyou   doesn’t   just   seem   like   random   rubbish   but   instead   a   sincere   thankyou  but  this  also  gives  a  second  chance  to  promote  your  blog  post  to  your  (and  maybe   Mary’s)  followers.    

20.  Start  a  ‘thankyou’  account.   Further  to  that  point,  I  found  that  I  was  having  to  do  this  a  lot  (which  was  great)  although  it   was  potentially  annoying  a  lot  of  my  followers  with  what  some  could  see  as  spam.   If   your   thankyou   chatter   becomes   quite   a   bit   too,   this   suggestion   could   work   for   you.   As   suggested   to   me   by   Guy   Kawasaki,   I   set   up   a   separate   account   which   I   use   for   thanking   those   who   re-­‐tweet   my   stuff,   or   mention   me   in   a   group   shout-­‐out   like   #followfriday   or   #traveltuesday.  

© Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     The   account   is   called   @nicksanswers   and   it   allows   me   to   thank   the   person   who   is   promoting   me   or   my   work   AND   include   the   original   link,   but   all   of   the   followers   of   my   primary  account  are  not  subjected  to  it  over  and  over.    

21.   Use   Direct   Messages   (DMs)   for   more   personal   or   ongoing   conversations.   There  is  nothing  worse  on  Twitter  than  this:     “@boringperson1  hey,  how  are  you  going?”   “@boringperson2  yeh  great,  how  are  you?”   “@boringperson1  yeh  not  bad,  just  heating  up  my  lasagna”   “@boringperson2  oh  ok.  Did  you  make  it  yourself?”   “@boringperson1  no  no  its  leftovers.  Was  takeaway  last  night.”     Right...    who  cares?  I  mean  it’s  fine  if  you  want  to  use  Twitter  like  MSN  Messenger  but  don’t   subject  all  of  your  followers  to  it  or  they  might  not  be  your  followers  for  very  long.   If  you  are  engaged  in  a  long  conversation  or  something  of  a  more  personal  nature,  use  the   direct  messages!    

22.  Beware  the  not-­so-­direct  direct  message!   This   has   happened   to   me   a   couple   of   times   and   although   I   am   sure   you   are   far   more   switched  on  and  attentive  than  I  am  with  these  things,  I  thought  I  would  share  it  with  you   anyway.   Be   VERY   careful   that   you   don’t   try   to   send   a   ‘direct   message’   to   a   friend   or   follower   but   accidentally  tweet  it  in  the  public  timeline  instead.  

© Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     Particularly  if  your  tweet  is  of  a  sensitive  or  private  nature  (as  both  of  mine  were!)  it  can   look  really  bad  –  not  to  mention  unprofessional.   Think  twice  before  clicking  the  send  button…    

23.  Tweet  your  photos.   Use   applications   like   Twittergram   and   Twitpic   to   share   your   photos   with   your   Twitter   following.   This   can   add   real   value   to   your   tweets   especially   if   you   are   tweeting   about   breaking  news  or  something  where  you  can  share  a  relevant  on-­‐the-­‐spot  photo.    

24.  Don’t  push  your  own  agenda.   Similar  to  the  above  point,  it  sounds  obvious  but  a  lot  of  people  on  Twitter  don’t  really  get   it.  Be  generous  and  understand  other  people’s  motives  –  it’s  not  all  about  you.    

25.  Don’t  do  the  hard  sell.   This   might   also   seem   obvious   but   a   sure-­‐fire   way   to   turn   people   off   is   be   one   long   infomercial.   There   is   no   reason   you   can’t   use   Twitter   for   commercial   reasons   but   be   tactful   about  it.    

26.  Start  local  networking  groups  and  “tweet-­ups”.   This  has  been  something  that  has  worked  really  well  for  me.   Convert   the   online   interaction   into   offline   interaction,   particularly   as   a   lot   of   people   on   Twitter  are  also  small  business  owners  or  employees  of  larger  corporations,  these  tweet-­‐ ups  might  actually  be  good  business  networking  as  well.         © Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     27.  Incorporate  Twitter  into  your  other  online  presences.   Add   your   Twitter   feed   to   your   blog   or   other   social   media,   especially   Facebook   as   it   has   quite  a  large  crossover  following  of  Twitter  users.   There  are  many  badges  and  widgets  available  and  services  that  automatically  change  your   Facebook  status  to  read  your  most  recent  tweet.    

28.   Promote   your   Twitter   handle   on   your   site   or   blog   to   prove   you   are   the  real  person.   OK,  this  is  more  if  you  are  a  celebrity  of  some  sort  I  guess,  but  talking  about  your  Twitter   profile   on   your   blog   ensures   that   everything   you   tweet   is   actually   your   own   work   and   thoughts  and  not  someone  who  might  just  be  pretending  to  be  you.  This  is  important  with   business  accounts  too.    

29.  Use  a  third  party  application  so  you  don’t  miss  anything.   There   are   many   third   party   applications   out   there   now,   such   as   Tweetdeck,   Twhirl   and   Destroy  Twitter  that  I  think  are  absolutely  essential  if  you  plan  on  doing  a  lot  on  Twitter.   They   let   you   keep   up   with   not   only   the   public   timeline,   but   also   when   people   either   respond   to   you,   or   talk   about   or   mention   you,   as   well   as   when   they   send   you   direct   messages.   You  can  also  use  them  to  search  keywords  or  other  users  and  they  are  mostly  all  free.    

30.  Use  a  line  in  your  blog  posts  to  encourage  users  to  “tweet  this”.   Again,   this   is   about   making   it   as   easy   as   possible   for   users   to   re-­‐tweet   your   stuff.   If   you   write   a   blog   post   entitled,   “How   to   use   social   media   to   make   your   small   business   big”,   somewhere  near  the  beginning  and  definitely  at  the  end  of  the  post,  include  this  line:   Click  HERE  to  tweet  this  on  Twitter   Make  the  link  people  get  sent  to  when  they  click  on  HERE,  the  following:   © Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     http://twitter.com/home?status=RT  @nickbowditch  Want  to  know  how  to  make   your  small  business  big  with  social  media?  New  blog  post:  http://bit.ly/smallbiz   This   forces   the   Twitter   username   plus   the   tweet   you   want   them   to   send   on   to   their   following  plus  the  link  to  your  new  blog  post  directly  into  their  Twitter  homepage  for  them   to  click  on  send  and  tweet  out  for  you.   This  ensures  the  message  that  YOU  want  to  send  is  sent  by  other  people  and  your  followers   like  it  because  it  makes  it  easy  for  them  to  do  so.   It  also  shows  you  are  very  Twitter-­‐savvy  which  could  be  important  in  your  area  of  interest.    

31.  The  most  under-­used  function  on  Twitter:  Search.   I  use  Twitter  Search  a  lot.     You   can   use   the   search   function   within   Twitter   to   track   not   only   your   own   points   of   interests   and   your   own   name   or   service   you   provide,   but   also   competitor’s   names   and   businesses  PLUS  what  people  are  saying  about  them.   For   instance,   if   you   were   the   boss   of   Coca-­‐Cola   you   could   search   for   people   who   are   saying   (either  good  or  bad)  things  about  Pepsi  and  communicate  with  them  on  Twitter  also.   Search   can   also   be   important   after   you   have   just   posted   a   blog   about   a   certain   person,   company   or   topic.   If   people   are   also   talking   about   the   same   thing   and   you   can   find   what   they   are   saying   through   searching,   you   can   add   value   to   them   by   directing   them   to   your   new  blog  post  about  the  same  subject.   But   be   careful   –   you   don’t   want   to   come   off   as   an   eavesdropper   or   commercial   vulture   –   very  poor  form.    

32.  Use  hashtags.   People  use  hashtags  on  Twitter  for  all  sorts  of  things,  and  you  can  basically  make  one  up   yourself  and  use  it  as  long  as  it  isn’t  already  being  used  for  something,  or  by  someone,  else.   I  use  the  hashtag  of  #familytravel  a  lot  for  my  core  travel  business  and  it  makes  it  easier  for   my  followers  and  also  others  interested  in  family  travel  to  keep  up  with  my  tweets.     © Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     They  are  also  useful  if  there  is  a  topic  of  current  affairs  people  want  to  stay  abreast  with   such  as  political  protests  somewhere  or  a  celebrity’s  death  and  so  on.   Recently,  ‘live  tweeting’  has  become  very  popular  for  seminars  or  symposium  days  where   people  attending  tweet  in  real  time  about  what  is  being  presented  while  using  a  designated   hashtag.   Everyone   who   can’t   make   it   to   the   day   can   just   follow   that   hashtag   along   as   if   they   were   sitting  there  listening  to  it.    

33.  Use  Twitter  as  your  business’  help  desk  or  customer  service  portal.   This  is  perhaps  one  of  the  best  uses  of  Twitter  and  can  save  a  lot  of  man  hours  and  time   spent   on   the   phone   also.   Companies   like   Dell   have   been   doing   this   really   well   for   a   long   time,  in  fact  Dell  has  reportedly  earned  $3  Million  from  Twitter  posts  since  2007.   Could   you   help   your   customers   by   getting   them   to   tweet   you   for   a   direct   and   immediate   response  rather  than  sending  an  email  or  calling?      

34.  Promote  your  Twitter  account  offline  too.   Include   your   Twitter   username   and   URL   on   your   business   cards   and   other   offline   marketing  as  well.     Putting   my   Twitter   URL   on   my   business   card   early   on   has   definitely   helped   me   get   a   lot   more  traffic  to  both  my  Twitter  account  and  my  webpage.              

© Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34  Things  I  Wish  I  Knew   When  I  Started  on  Twitter     OK,   so   now   you   should   be   off   and   running.   With   your   new   following   and   with   the   knowledge  of  how  to  tweet  effectively  to  best  participate  in  your  new  Twitter  community,   you  should  soon  see  the  benefit  of  doing  it  properly.   I  wish  you  well  in  your  use  of  this  exciting  and  powerful  tool.  I  am  sure  it  can  add  a  lot  of   value  to  your  business,  in  particular  in  how  you  interact  with  your  customers.   If   you   have   any   questions,   please   email   me   at   nick@thebowditchgroup.com   and   I   will   reply   personally   to   you.   You   can   also   follow   me   on   Twitter   (obviously)   at   www.twitter.com/nickbowditch.       Nick  

   

© Nick Bowditch 2009. All rights reserved.

www.twitter.com/nickbowditch


34 Things I Wish I Knew When I Started on Twitter