Across the globe, convenience and the on-the-go culture is driving packaging miniaturization.
In developed countries, consumers are happy to pay for products that make their hectic, mobile life easier.
In emerging economies however, smaller SKUs such as sachets are in demand because they are more affordable than family-size packs.
They also induce trial and are therefore the preferred format for FMCG and pharma manufacturers who seek to expand their market into semi-urban and rural areas.
Hence, small, individual packages are growing globally.
