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INSIDE

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5 Road Trips

2013 OFFICIAL EXPERIENCES GUIDE

ADVERTISING Information and Rates tourismpenticton.com

Insiders’ Tips

Wine & Food


INTRODUCING THE

PENTICTON & WINE COUNTRY EXPERIENCES GUIDE AD SALES DEADLINE: JANUARY 15, 2012 AD MATERIALS DUE: JANUARY 23, 2012

This guide will focus on showcasing the Penticton & Wine Country experience through strong imagery and storytelling. This new focus on experiential travel is in line with both the Canadian Tourism Commission and the Thompson Okanagan Tourism Association’s approach. This experiential travel focus will bring our guide to life! We invite you to share your experience in our guide.

Our approach for 2013 We are pleased to once again be working with Niche Media to produce a top quality guide that you can take with you – in print, on your PC or your mobile.

Features and benefits:

• Targeted audience • Credibility - Tourism Penticton quality branding that adds value to your business • Extended reach with digital format

• Access through mobile application • Links to your business • Special positioning on request • 12 month shelf life • Visually appealing

The 2013 Penticton & Wine Country Experiences Guide Advertising Rates

Interactive Digital Advertising Opportunities Get the most out of the Penticton & Wine Country Experiences Guide by adding a digital component to your ad. These enhancements will bring your ad to life, giving travellers even more reasons to come and experience what you have to offer. Full page digital ad $1,790 Embedded video $745 Embedded audio $420 Slide Show per page *$249 *Contact Roy Kunicky for a live iPad demo

Rates are for 4 colour process only: FP 7.25” x 9.75” 2/3 vert. 4.75” x 9.75” 1/2 horz. 7.25” x 4.75” 1/3 square 4.75” x 4.75” 1/6 vert. 2.25” x 4.75” 1/12 square 2.25” x 2.25” Covers: IFC IBC OBC

$3,580 $2,845 $1,995 $1,450 $779 $480

8.375”x10.75” + .25” $3,845 8.375”x10.75” + .25” $3,680 8.375”x10.75” + .25” $4,250

Formatted Ads: Accommodation Matrix Winery Matrix Dining/Agritourism Matrix Add Logo

$349 $295 $285 $75

A

A

full bleed

no bleed

PRINT DISTRIBUTION: • 65,000 guides produced • 35,000 distributed externally • 30,000 distributed locally The 2013 guide will be distributed at all visitor information centres in BC, Alberta and Washington State, as well as at airports and travel and tourism operators throughout Western Canada and the United States. It is also used as a fulfillment piece for economic development, investment, media relations, meeting and convention inquiries, showcased at travel shows, local events and part of delegate packages at conferences hosted in and surrounding Penticton. Local distribution includes resorts, hotels, motels, wineries, tourism businesses, retail outlets and other high traffic areas. A

FOR INQUIRIES CONTACT:

Roy Kunicky 250.306.5738

roy@nichemedia.ca

Craig Brown 250.862.6722

craig@nichemedia.ca

Full Page (plus 1/4” bleed) 8.375” X 10.75” Full Page

E

C

B F

D

7.25”w X 9.75”h

B

2/3 (vert) 4.75”w X 9.75”h

C

1/2 (horz)

D

1/3 (sq)

E

1/6 (vert)

F

1/12 (sq)

7.25”w X 4.75”h

4.75”w X 4.75”h 2.25”w X 4.75”h 2.25”w X 2.25”h

The Penticton & Wine Country Experiences Guide is trimmed to 8 3/8” wide x 10 3/4” high. Live area: 7 3/8” x 9 3/4” (1/2” inside trim).

2013 Penticton & Wine Country Experences Guide  

2013 Penticton & Wine Country Experences Guide

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