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09. sfiti - corporate identity |

The logo was born from the path of crea-tion of the logotype: the original intent was to create a particular type of lettering, sinuous and curved, remembering the shape of the wave and drawable with a single stroke. The logotype got, however, two major flaws: poor legibility and a high level of abstraction. For these reasons, it was decided to use it as a logo: it has been rotated by 90째 counterclockwise, adding a box to enclose it, increasing the contrast.

Corporate Identity

Niccolò Mamprin - Portfolio (fall 2013)  

Here you are my portfolio (fall 2013).