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August / September 2026 NICA News Online

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104/32 oz. Cup: Clear Lid: Red or Dark Blue Straw: Natural

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On July 4, 2026, our nation celebrated its 250th Anniversary. Make your event a success with one of our commemorative cups or pails! CALL YOUR FARE FOODS REPRESENTATIVE TO ORDER YOURS TODAY | 800.651.2155


AUGUST / SEPTEMBER 2026 ARTICLES & FEATURES 04 New & Renewal Members 05 President’s Message 08 Director’s Voice 10 Riffing With Rey 12 Association Announcements 13 Courtny Hinds Selected as NICA’s Next Executive Director 17 Getting to Know Your Regional Council Members 19 A First for North Dakota 20 Commercial Connections 24 NICA Marketplace “Together!” Experiences & Registration 27 Commercial Growth 28 Gathering in Ohio 30 A Summer at the Fair 35 From the Camera Roll 37 2026 NICA Membership Contest

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19 & 28 Each Summer, NICA’s Regional Councils hold gatherings all over the country. View “A First for North Dakota” on page 19 and “Gathering in Ohio” on page 28 to learn more!

ADVERTISERS 26 Alpha Baking 33 Berk Enterprises 36 Brakebush 37 Corfu Foods 37 Concession Mall 36 Cusumano & Sons 37 Dawn Foods 16 Fanestil Meats 02 Fare Foods 16 Haas & Wilkerson 09 Hummel Group

38 JKJ Workforce 07 K&K 29 Lamb Weston 26 McGowan Allied 09 Mr. G’s 34 RIO Syrup 23 RJ Schinner 34 Schantz 33 Valley Meats 29 TasteMaker 29 Teti Bakery 33 Waymatic

Commercial Exhibitors bring shopping to the Fair! Read how “Commercial Connections” are made on page 20.

NICA is a Membership-Driven Organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective Communication, Education, Benefits, Leadership, and Solutions. National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd. Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2026 NICA, Inc. All Rights Reserved. “Making Commercial Connections!” August / September 2026 NICA News 3


This Month’s Newest Members Mary Cooper

David Graves

John Kalivas

Jacob Goodwin

Kelly Hinkemeyer

Ronald Martin

Cooper Concessions May, TX Indianapolis Motor Speedway Indianapolis, IN

Crazy Good Clarkston, WA

Deeto Holdings Inver Grove Heights, MN

Charles Pitner

Pressbox Pocatello, ID

Martin Concessions Pinebluff, NC

3P Food Service Plant City, FL Welcome to our 7 New Members! See page 37 for the NICA Membership Leaderboard. “Together We Can!”

This Month’s Member Renewals Danny Alfonso

Manatee River Fair Association Palmetto, FL (1994)

Danny Andreini µ

Pronto Pup Company Memphis, TN (1993)

Dane Baldwin

D & D County Fair Cinnamon Rolls Oakhurst, CA (2009)

Jeff Beaver

Old Style Foods Salisbury, NC (2012)

Shari Black, CFE

Wisconsin State Fair West Allis, WI (2010)

Frank Boeck

D & F Enterprises North Tonawanda, NY (1999)

Michael Broetsky

Broetsky’s Family Ent. Ocean City, MD (2006)

Ashley Brown

Georgia National Fair & Agricenter Perry, GA (1997)

Earl Chavez

Big Earl’s BBQ & Catering Ukiah, CA (2024)

µ 1993-2006

Gary Crutchfield

Todd Lavigne

Ken Nunn µ

Shannon Dehn

Alissa Leavitt

Tony Ponce

Laudia Dennis

Wally LeVesseur

Josh Seivers

Russell DiPasquale µ

Allen Lindsey

Sal Serio

Dan Duggan

Ron McKinney

Jeff Thornberry, CCE

Dale Greenzweig

John Meigs µ

Duncan Townsend

Dale Hershberger

Letrice Midgett

Jay Tyson

Cary Hester

Saree Miller

Charlene Wallway

Duane Hickman, CCE

Jennifer Murad

Sabine Young

Crutchee’s, Inc. Sumner, TX (2012) All About the Sugar Orchard Park, NY (2018) Yambala Designs Houston, TX (2025) Family-A-’Fair’ Food Service Hamburg, NY (1993) Duggan’s Concessions Fresno, CA (2007) Dale’s Concessions Kunkletown, PA (2010) Audio Innovators Riverview, FL (2010) Carolina Classic Fair Winston-Salem, NC (1997) Quality Concessions Kiel, WI (1998)

Angelina Humpert

RES Food and Drink Indianapolis, IN (2025)

2007-2011 2012-2016 2017-2025

Awesome Apple Crisp, LLC Glastonbury, CT (2019) Golden Wheel Amusements Chugiak, AK (2024) Minnesota State Fair St Paul, MN (2025) Lindsey Concessions Troy, MI (2006) McKinney Food Services Hughes Springs, TX (2003) Meigs Concessions Inc Homosassa, FL (1993) North Carolina State Fair Raleigh, NC (1994) Allegan County Fair Allegan, MI (2004) Antelope Valley Fair & Event Center Lancaster, CA (2013)

Karen Nicklas

The Great Frederick Fair Inc. Frederick, MD (2018)

Pet I.D. Tags Hudson, FL (1993) Tony’s Concessions Sanger, CA (2023) Three Rivers Concessions, LLC Grove City, PA (2008) Sal’s T-Shirt Company Gulf Breeze, FL (2023) Pristine Systems, Inc. St George, UT (2012) Coastal Carolina Fair Ladson, SC (1997) Hopkins Food Service, Inc. Thomasville, GA (2007) A Taste Above Kelso, WA (2023)

Hillsdale County Fair Hillsdale, MI (2004)

Darren Zawyrucka

Sixon Concessions & Management LLC Mesa, AZ (2024)

Thank you to our 39 Renewal Members for your continued support! “Together We Can!”

Visit www.nicainc.org or search NICA on social media for the latest announcements, news, and pictures. We invite you to share your stories, photos, and more! Make sure to tag @NICAInc and use our hashtags: #NICA #TogetherWeCan

4 August / September 2026 NICA News


PRESIDENT’S MESSAGE Stacey Pittroff-Barona, CCE, President One of the things I have heard over and over again about NICA is that it feels like a community. And I think that word—community—is incredibly important. When you find an organization that has made a difference in your life, you naturally want other people to experience it. When you see someone just starting out in this business, you want them to have access to some of the same people, knowledge, and opportunities that helped you along the way. That is what got me thinking about doing something a little different for NICA this year. Traditionally, we have sold opportunity drawing tickets as a way to raise money and support our organization. Tickets can certainly be fun, but I started wondering: Could we take that same spirit of giving and turn it into something that benefits NICA while also directly benefiting someone we know? What if, instead of purchasing tickets, we paid it forward? What if each of us thought of one person who could benefit from becoming a NICA Member and sponsored that person’s membership? It could be an employee who has been working hard and becoming more involved in your operation. It could be a son, daughter, niece, nephew, or another family member who may someday become the Next Generation of your business. It could be a friend who has been asking questions about our Industry, a new Concessionaire trying to find their way, or a member of Fair Management, or someone connected to our Industry whom you believe would benefit from becoming more involved. Sponsor Someone. Grow Our Community. It’s a simple idea, but imagine what could happen if we all did it. NICA Members have access to a huge assortment of valuable resources, programs, purchasing opportunities, Industry Partners, and relationships with companies that understand the unique needs of Concessionaires. Those tangible benefits matter, and as NICA grows, that network grows stronger too.

Paying It Forward and Growing Our NICA Community Another benefit that I believe deserves attention is our Scholarship Program. Every year, scholarships provide opportunities for young people connected to our Industry to continue their education and pursue their goals. Many of us operate Family Businesses. Our children grow up at Fairs. They learn to count change, stock stands, clean equipment, serve customers, work long days, solve problems, and understand responsibility at an age when many of their friends may never have had a job. Some will become the next generation of Concessionaires. Others may choose completely different careers, but they will carry the work ethic and lessons they learned in this Industry with them wherever they go. When NICA provides scholarships, we are doing more than helping with the cost of education. We are investing in our Industry’s families and its future. Pay it Forward! Some of NICA’s greatest benefits, however, are much harder to put a dollar value on. How much is one good conversation worth? How valuable is it to meet another Concessionaire who has already dealt with the exact problem you’re facing? What is it worth to have someone you can call when you need advice about your business or simply want to know how someone else handled a difficult situation? Sometimes one conversation at a NICA Gathering can save you hours of frustration or keep you from making a very expensive mistake. That is the power of community. Our gatherings, meetings, educational opportunities, networking events, and informal conversations bring together people with decades of experience and people who may be attending their very first Fair. There is an incredible amount of knowledge within this

August / September 2026 NICA News 5


Past NICA Foundation Scholarship Recipient Isabella Barona, CCE, Barona Enterprises, and Fred Pittroff, Giant Ride and Industry Legend, at the Minnesota State Fair

organization, but that knowledge continues only when we bring people together and share it. Most of us can probably remember a time when someone helped us. Maybe someone introduced you to the right person. Maybe another Concessionaire gave you advice when they didn’t have to. Maybe someone explained a rule, helped you solve a problem, or simply made you feel welcome when you were the new person in the room. Those moments matter. And now many of us have the opportunity to be that person for somebody else. That’s why I love the idea of sponsoring a membership. You’re not simply handing someone a membership card. You’re telling them: “Come sit at the table. Come meet these people. Come learn with us. Come be part of this community.” That’s also what makes this different from a traditional fundraiser. With an opportunity drawing, there are winners and there are losers. When you sponsor a membership, everybody wins. NICA grows, the person you sponsor gains access to a new network and new opportunities, and our community gains another voice and perspective. Someone helps you. Years later, you help someone else. Then someday, that person helps the next person. That is how communities grow. 6 August / September 2026 NICA News

So this year, I want to challenge our members, our friends, our Industry Partners, and everyone who believes in what NICA represents to sponsor someone’s membership. Think about one person who would benefit from having a larger network of people behind them. Pay for their membership, but more importantly, invite them in. Bring them to a gathering. Introduce them to people. Encourage them to ask questions. Show them the benefits available to them. Help them understand that NICA isn’t simply another organization they joined—it is a community they can participate in. Our Scholarships matter. Our Benefits matter. Our Purchasing Programs matter. Our Sponsors and Industry Partners matter. Our Education and Advocacy matter. Our Gatherings matter. But ultimately, our People are what make NICA matter. Imagine if every current member brought just one new person into NICA. Imagine the new relationships we could create, the knowledge we could share, the young people we could encourage, and the businesses we could help. Instead of asking, “What could I win?” maybe this year we ask: “Who can I bring with me?” Because sometimes the greatest thing you can give someone isn’t a prize. It’s an opportunity— an opportunity to learn, connect, grow, and most importantly, belong. Sponsor Someone. Grow Our Community. Pay It Forward! I just sponsored Pam Stokes, D’Marie Inc., a longtime employee who’s interested in starting her own business. Who would you like to sponsor? Scan the QR Code or contact the NICA Office at (813) 438-8926 and sponsor someone today! ▲

Pay it Forward! You may be asking yourself, “How can I pay it forward?” The process couldn’t be simpler! After you have found someone to sponsor as a New Member, scan the QR Code or visit www.nicainc.org/join to be taken to the NICA Membership application. Fill out the member’s information, enter your name in the “Pay it Forward Sponsor” box under Additional Information, pick their Membership Type, and check out. “Together We Can!”


OFFICERS

President: Stacey Pittroff-Barona, CCE 1st VP: Vincent Nelson, CCE 2nd VP: Michelle Allen, CCE Secretary: Sandy Class, CCE Treasurer: Nathan Vandewarker

DIRECTORS

Brandy Arredondo, CCE Bary Bunts, CCE Nancy Chapman, CCE Ryan Collmer Phil Delahoyde Whitney Fraleigh Ryan Long, CCE Mickey Venegas, CCE Daryl Whicheloe, CCE Trent Wilkes, CCE

IMMEDIATE PAST PRESIDENT

Jay Wells, CCE

COUNCIL OF PAST PRESIDENTS

Kim Barr, CCE Richard Busse, CCE Sandy Class, CCE Don Delahoyde, CCE Bob Hallifax, CCE

Russ Harrison, CCE Paulette Keene, CCE Dan Lusenhop Adam McKinney, CCE Greg Miller, CCE Vincent Nelson, CCE Tim O’Brien, CCE Dominic Palmieri, CCE Frank Parnell, CCE Mike Pence, CCE Arthur Pokorny, Jr. Joe Potillo, Jr. Kathy Ross, CCE Tom Sattler, CCE Larry Sivori Ron Smith Jay Wells, CCE Daryl Whicheloe, CCE Jack Woods, II, CCE Rich Wright

STAFF

Outgoing Executive Director: Rey O’Day Incoming Executive Director: Courtny Hinds, CCE, CFE Communications Manager & NICA News Editor: Jesse Willard Business Administrator: Ericka Raffman Membership Coordinator: Pam Briest Bookkeeper: Scarlet Webb

Commercial Exhibits Council Coordinator: Jeff Thornberry, CCE East Council Coordinator: Michelle Martone Midwest Council Coordinator: Dennis Larson, CFE Interim West Council Coordinator: Donna Ruhm

NICA FOUNDATION

President: Audrey Poole VP: Daryl Whicheloe, CCE Secretary: Rey O’Day Treasurer: Kathy Ross, CCE Michelle Allen, CCE Reilly Berk Carmel Dyer-Pittroff, CCE James McConnell Vincent Nelson, CCE Larry Sivori Ron Smith

COMMERCIAL EXHIBITS COUNCIL

Buffy Altman Nancy Chapman Nathalie Harrington Edward Reeder, Sr. Ryan Rickey James Toler Denise Warner David Webster Diana Wolf

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EAST COUNCIL

Whitney Fraleigh Robert Groscurth Ryan Hagy, CCE John Juliano, CFE Vito Marotta Cameron Murray Gino Orlandi Patty Tessari Michael Zdebiak, Jr.

MIDWEST COUNCIL

Connie Boesen Chad Kolar Bruce Kozelou James McConnell Richie O’Neil Nick Taulelle Mickey Venegas, CCE

WEST COUNCIL

Carmel Dyer-Pittroff, CCE Rodney Fazackerley, CCE Alan Harrington Gigi Horowitz, CCE Ryan Long, CCE Miki Martin, CCE Alexis Parkhurst Kevin Peck, CCE Albert Valadez Gus Whicheloe, CCE Nick White, CCE

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DIRECTOR’S VOICE

Michelle Allen, CCE, 2nd Vice President

Through my years as an Independent Concessionaire, I understand this Industry because I lived it every day. I know the long hours, early mornings, rising costs, staffing challenges, unpredictable weather, and constant pressure to provide customers with a positive experience. I also understand the pride that comes from building a successful business, developing lasting relationships, and returning to serve communities year-after-year. Being involved with the NICA Board and Council has given me the opportunity to bring that firsthand experience to the table. It allows me to speak about the real challenges Concessionaires face and help ensure our voices are included in important Industry discussions. I get to represent fellow Operators, share practical ideas, and work toward solutions that support both Concessionaires and the events where we do business. My involvement also gives me the chance to work more closely with Event Organizers, Suppliers, and other Industry Professionals. Strong relationships and open communication are essential to our success. Although we may sometimes have different perspectives, we all share the same goal: creating safe, enjoyable, and successful events for our customers and communities. My service on the Board and Council has also been an opportunity to learn. By listening to the experiences of others, I have gained a broader understanding of the Industry and

8 August / September 2026 NICA News

Why Being Involved Matters to Me

discovered new ways to improve my decision making. Sharing knowledge, discussing common concerns, and supporting one another can make a meaningful difference, especially during challenging seasons. For me, leadership is not about having a title. It is about being present, listening carefully, sharing ideas, and following through. It means supporting fellow Concessionaires, mentoring new Operators, and helping create opportunities for the Next Generation. By contributing my time, knowledge, and experience, I hope I have strengthened our collective voice and encouraged greater cooperation throughout the Industry. My goals are to help create practical solutions, stronger partnerships, and a more successful future for all Independent Concessionaires. You do not need to have all the answers to become involved. What matters most is your willingness to listen, contribute, and work with others. Whether you bring years of experience or a fresh perspective, your voice has value. As I step away from my position on the Board due to changes in my personal life and business, I remain committed to NICA and the relationships I have made through this organization. I look forward to staying involved in other ways, including helping at NICA Marketplace. This transition has only reinforced my belief that involvement is not defined by a title. It is defined by a willingness to contribute, support others, and remain connected. Joining the Board or Council is an opportunity to do more than support the Industry—it gives you a chance to help shape its future. ▲


INSURANCE PROGRAM BUILT WITH Property

Phil

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FocusedOnConcessionaires.com

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Workers' Compensation

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Lynn

info@focusedonconcessionaires.com August / September 2026 NICA News 9


RIFFING WITH REY Rey O’Day, Executive Director

All of NICA is busy right now!!! As well we should be! NICA’s eagerly awaited Scholarship Announcements for 2026 happened this past week. We are proud of our 37 worthy recipients whom you will meet in the next NICA News. And we are even prouder to be able to invest $70,000 to further their upcoming educational choices. Let me put into perspective the phenomenal growth of this program. In 2018 we proudly honored 15 recipients with a total investment of $25,000. 2026 is a 250% increase in scholarship recipients and a 280% increase in awarded funds. NICA, TOGETHER WE ACCOMPLISHED THIS!!!

NICA Foundation Scholarship Awards

years in the name of the entity of your choice. I have created one in the name of my Grandmother Alys Huffman and Audrey has created one to honor her Father Tom Moore. This year, two of our new Named Visionary Scholarships are from Beach Cities Wholesalers and The Langlois Company. Audrey Poole is the founding President of the Board of Trustees (see page 7) and its head cheerleader!!! She has encouraged us to expand our purpose to include $500 scholarships to our first-time attendees at NICA Marketplace and NICA Business Expo and Fare Foods Food Show and partial payments for events like ServSafe, CPR, and Fire Safety workshops. The sole purpose of the NICA Foundation is “To foster leadership development in the Fair and Event Industries by providing support through educational scholarships and by enhancing training and professional services.” When the NICA News scholarship edition comes out I read the overview paragraph of each recipient that Jesse Willard, Communications Manager, has thoughtfully crafted from their applications because learning about them inspires me to believe in the future and be proud of what we do. I ask you to celebrate this excellent program we have by joining the Ben Franklin Club today. Please commit to donate $100 each year to the NICA Foundation (yes, do it today) by mail, phone or at www.nicainc.org/foundation. And if you have already done it or are doing it now…THANK YOU!

All of NICA is busy right now!!! As well we should be!

How did that happen? NICA was founded in 1993 and in 1996 we began our commitment to a Scholarship Program. It continued to grow to the extent that the NICA Board decided it was time to launch the NICA Foundation, as a Florida 501(c)(3) Nonprofit Charitable Corporation in February 2020 at NICA’s Annual Gala, where Fare Foods presented us with their commitment to donate $5,000 for three years. The Pittroff and Barona Families did the same and the McConnell Family provided $10,000 to begin a sustainable endowment to secure the Foundation’s future. The NICA Board of Directors agreed to support all the NICA Leadership Scholarships that were already in place, and Coca-Cola continued to provide funds that support an annual scholarship that honors the NICA Certified Concessionaire Executive (CCE) program. Their early support continues to inspire others to sign up for the Named Visionary Scholarship Program where YOU can provide $2,000 for three 10 August / September 2026 NICA News

The Busiest Time of Year!

NICA Regional Council Gatherings Fairs are going on all over the country; therefore, we are hosting Regional Council Gatherings all over the country. It used to be


A grand salute to America’s 250th birthday, celebrated at the Iowa State Fair

we hosted 8–10 a year and usually the attendance topped out at around 50 people. In the months of August and September we will host 20 and in the months before that we hosted 14. I was at the Minnesota NICA Gathering on September 1st, and we were expecting as many as 90 people. There were 140! We are so grateful to Nate and Stephanie Janousek, Fun Biz Concessions, for providing a scrumptious dinner for this event since 2018! This year we also celebrated NICA President Stacey Pittroff-Barona, CCE at her Home Fair. In July at the San Diego County Fairgrounds, 85 folks played Bingo and we ate the best Potluck Dinner ever. But that wasn’t the best part. Carmel Dyer-Pittroff, CCE and the Commercial Exhibitors presented over 50 silent auction prizes. This event has become a tradition for Fair Staff, NICA Member families, and employees. This year we met Becky Bartling, CEO of the Del Mar Fairgrounds and the San Diego County Fair. At the OC County Fair Gigi Horowitz, CCE and her NICA West Council team holds a Breakfast at which they honor a Supplier or Employee who has provided them excellent and consistent service for several years. At the North Carolina State Fair they play Golf and at the South Florida Fair they Bowl. Our NICA Board and Councils host gatherings that provide networking, fellowship, new members, educational funds, fun, updated Industry and local Fair news, and some good laughs.

NICA Incoming Executive Director And I save the best news for last. I have the honor to introduce Courtny Hinds, CCE and CFE, to all of you while we work side by side for the next six months. She grew up as a child in a Fair Concessionaire Family, she has been at the helm of the Wyoming State Fair for seven years of significant growth, her commitment to Sister Organizations has been action not words, and she is a fine planner, speaker, and writer. Little inside story... her husband Geoff Hinds is the grandson of Fair Industry Legend Ralph Hinds, CEO of Fairplex and the Los Angeles County Fair, who hired me into the Industry in 1988. Geoff recently accepted the position of CEO at the Will Rogers Memorial Center, so that means they are in the process of moving to Fort Worth, TX. Congratulations to Geoff and I wish them well on their new journey! Speaking of NICA Gatherings our first venture together will be at Boots, Bull, and Bingo hosted by the East Council at The Big E on September 16th, which coincidentally is also Courtny’s Birthday. Together we will catch her up on who we are while listening to her plans for who we will become. We have all seen various ways to celebrate our country’s 250th Birthday. My favorite is 250 flags located on a hillside at the Iowa State Fairgrounds. Simple! Clear! Heartwarming! Amen!! ▲ August / September 2026 NICA News 11


Association

ANNOUNCEMENTS Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

Allegany County Fair Hosted a Picnic for Concessionaires in July Allegany County Fairgrounds hosted their annual Independent Concessionaires Picnic on July 24th in Cumberland, MD. Fair Manager Kevin Kamauf and staff provided updates, asked Concessionaires for their comments and concerns, and thanked them for being an essential part of the Fair’s success. Thank you to the Allegany County Fair for their support of Concessionaires and for another great event, as well as to NICA Live! contributor Bary Bunts, CCE, Director, for the photos. “Together We Can!” ▲

Plenty of options were available at the Fair Picnic

Allegany County Fair Manager Kevin Kamauf speaking at the Independent Concessionaires Picnic Concessionaires enjoying the food

NICA Director Nominations Are Due October 15th It’s that time of year! NICA is accepting nominations for next year’s Board of Directors. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the work of NICA. Although the due date has been extended to October 15, 2026, please don’t delay! All Nomination Forms can be found at nicainc.org/nominations and must be emailed to nominations@nicainc.org, mailed to NICA, 1043 E. Brandon Blvd. Brandon, FL 33511, or faxed to (813) 803-8460. Call the NICA Office at (813) 438-8926 if you have any questions. ▲

Apply for a First Timer’s Convention Scholarship Have you always wanted to attend a NICA Convention but just haven’t committed to it? Whether it be because of expense, timing, or any other reason, the NICA Foundation is here to help get you there! Up to five NICA Members will receive $500 each towards travel expenses when attending the 2026 NICA Marketplace “Together!” event in Las Vegas, NV or the 2027 NICA Business Expo in Tampa, FL. To qualify, you must be a first-time attendee to a NICA Convention, a current NICA Member active in the Industry, and available to assist NICA during the convention of choice. Once you attend, you are also required to submit an article of your convention experience to NICA News. Apply by October 26th for NICA Marketplace and January 15th to attend the NICA Business Expo. Apply online at nicainc.org/first-timers. ▲ 12 August / September 2026 NICA News


Courtny Hinds Selected as NICA’s Next Executive Director NICA is pleased to announce that Courtny Hinds has been selected as its next Executive Director. Courtny will officially begin her role on September 14, 2026, working side by side with current NICA Executive Director Rey O’Day through February 14, 2027. This transition period has been intentionally designed to provide continuity for NICA while allowing for a transfer of knowledge, relationships, and strategic priorities. Most recently serving as Executive Director and General Manager of the Wyoming State Fair and Event Complex, Courtny brings an unusual combination of experience to the position. She has spent her life as a Concessionaire, built a career in Fair Management, and devoted herself to Association Leadership and professional development. For Courtny, however, a career in the Fair Industry wasn’t something she discovered later in life. She was quite literally born into it.

Born Into the Business Courtny’s father started his Concession Business in the 1980s, and her parents met at a Festival. After they married, they spent about seven months each year on the road, leaving in May and returning near the end of October. That schedule didn’t change much when they learned they were expecting Courtny. “My mom went into labor at the Santa Cruz County Fair and legitimately got rushed to the hospital by the Fair Manager,” she recalled. She was born the next morning, September 16th, with several Fairs still remaining on her family’s route: “I was pretty literally born into it and spent my first night on earth at a Fair.” It didn’t take long for Courtny learning the ropes as a fledgling Concessionaire

Courtny Hinds, CCE, CFE, CAE, Incoming Executive Director

her to become part of the Family Operation herself. At three or four years old, she remembers standing on a two-step stool with her first responsibility: pouring Lemonade. By around five, she had moved up to the Smoothie blenders. By about 14, she was running her own route and gaining an early education in staffing, customers, operations, and the realities of owning a Concession Business.

Seeing Fairs From the Other Side Courtny’s path into Fair Management began before she was 18, when she became Exhibit Representative at the Sonoma-Marin Fair in Petaluma, CA. While attending college, she took advantage of nearly every opportunity she could find to learn the business. She said, “I did a hundred odd jobs at Fairs too. I was on the Admission side, Concessions—you name it, I did it!” When Western Fairs faced major funding cuts, Courtny watched the effects unfold at Fairs throughout California and Oregon. She could see changes in facilities, staffing, succession, and August / September 2026 NICA News 13


Courtny cherishes the lessons she learned in Concessions

management that might be less noticeable to someone there every day. She shared, “I thought there was a need for people who understood a little bit more about the history of the Fair Industry to get more involved and become Fair Managers.” After several years at Sonoma-Marin, she was appointed Interim CEO. She was later recruited to become CEO of the Lake County Fair in her hometown area before another opportunity brought her to Wyoming in 2019. While there, Courtny oversaw the year-round Wyoming State Fair and Event Complex, including more than 450 events annually and the annual State Fair in August (which just finished!). Her tenure has included two campaigns that generated more than $1.8 million in new revenue, a comprehensive rebranding of the Fair, and an increase in Fair Admissions revenue of more than 129%. She also founded “Everyday Ag,” an Agricultural Education program that has been adopted by more than 30 Fairs nationwide.

The “Third Leg of the Stool”

Then she received an unexpected call telling her she could no longer participate. At the time, she thought, “What in the hell happened?” The answer was considerably better than she expected. She had been elected to the Western Fairs Association Board of Directors and therefore couldn’t serve as an intern! Her Association involvement has continued throughout her career, including service as President of the Rocky Mountain Association of Fairs, membership on its Board of Directors, Chair of the International Association of Fairs and Expositions Young Professionals Initiative, and numerous other Industry Leadership positions. She has also been a Guest Speaker at many conventions nationwide including those held by IAFE, NICA, and WFA.

Three Designations, One Industry That varied career is reflected in a distinction no other known professional in the Fair Industry shares. In 2020, Courtny earned NICA’s Certified Concessionaire Executive (CCE) designation alongside her dad Chris. She went on to earn the IAFE’s Certified Fair Executive (CFE) designation in 2021 and the Certified Association Executive (CAE) designation in 2026. Today, she is the only known professional in the Fair Industry to hold all three. Interestingly, the philosophy Courtny expressed when earning her CCE six years ago closely resembles the one she brings to NICA today. Referencing NICA’s “Together We Can!” motto in her 2020 CCE Statement, she wrote that keeping the Fair and Event Industry “relevant and vibrant” requires its different sectors to work collaboratively. “I always strive for growth,” she wrote, “I work tirelessly to improve myself and lead by doing. It takes all of our sectors working in unity to make us the best that we can be as an Industry.”

While building her career as a Concessionaire and Fair Manager, Courtny developed another passion for Association involvement: “There’s a Service Member side. There’s a Fair Member Courtny and her dad Chris Conkle side. And then there’s the Association. I feel like with their CCE Awards in 2020 that’s the third leg of the stool!” As a teenager and young professional, she saved what she could to attend Industry Conventions, sometimes staying in inexpensive motels and buying groceries for the week because she couldn’t afford to eat out. She said, “It was so important to be in those rooms with my Industry peers.” For her, Associations are a place that could help advance the Industry through education, professional development, networking, and “courageous” conversations. At 18, Courtny was excited to receive an internship with WFA—an opportunity that would also cover her hotel room during the Convention. 14 August / September 2026 NICA News

Courtny won Young Professional of the Year at the 2025 Rocky Mountain Association of Fairs Convention


Now those sectors come together in her new role. Courtny shared, “It is an incredible honor to serve as NICA’s next Executive Director. NICA has built an extraordinary legacy by bringing together Concessionaires, Fairs, Festivals, Suppliers, and Industry Partners who believe in supporting one another and advancing our profession. I look forward to listening, learning, and working alongside our Members, Board of Directors, Volunteers, and Partners as we continue to strengthen the Association, advocate for our Industry, and invest in the Next Generation of Leaders. NICA’s motto reminds us that our greatest successes are never achieved alone. Together We Can—and Together We Will—build on that legacy, embrace new opportunities, and ensure a strong, vibrant future for our Members and the Industry we proudly serve.”

Passing the Torch Courtny succeeds Rey O’Day, whose service to NICA spans over 20 years, beginning with her participation on the NICA Advisory Committee, the co-founding of the NICA West Council, and continuing through her tenure as Executive Director since 2019. During Rey’s tenure, NICA has experienced tremendous growth, including the creation of the NICA Foundation and NICA Marketplace, the expansion of Regional Councils across the country, the implementation of Strategic Planning Goals, and the development of numerous new Member Benefit Programs and National Purchasing Contracts. In the coming months, Rey will work closely with Courtny to Courtny and Rey with Nate Janousek, Fun Biz Concessions and NICA Supporter, at Cheyenne Frontier Days

ensure a seamless handoff. Rey said, “For the past 20 years, NICA has been an incredible part of my life, and I am deeply grateful to everyone who has allowed me to serve this Association in so many different ways. Every Executive Director builds upon the work of those who came before them, and I have always believed we stand on the shoulders of the leaders who shaped NICA into what it is today. Now it is my privilege to pass that torch to Courtny. I have every confidence in her Leadership, her passion for our Industry, and her commitment to our Members. As we begin this transition together, I know NICA’s future is filled with endless opportunities, and I look forward to watching the Association continue to grow and thrive.” Succession planning has long been one of Courtny’s professional passions. She has worked with both Fair Management and Concessionaires and understands how difficult those conversations can be. She said, “It’s scary for everybody involved! I try to approach that in a way that is hopefully fun and beneficial and not super intimidating.” Now, as Courtny prepares for a carefully planned transition of her own, a career that began on the Fairgrounds comes full circle. From pouring Lemonade on a two-step stool to operating a Concession route, managing Fairs, leading Industry Associations, and earning her CCE, CFE, and CAE designations, she has experienced the Industry from nearly every angle. Beginning this month, Courtny will bring all of those experiences with her to NICA—and begin writing the Association’s next chapter alongside her torchbearer, Rey O’Day. “Together We Can!” ▲

Courtny and her husband Geoff Hinds, Will Rogers Memorial Center CEO, share a love for the Industry

Courtny giving a fond farewell to Wyoming State Fair, following seven years of stellar leadership

August / September 2026 NICA News 15


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GETTING TO KNOW YOUR Regional Council Members This month we had the chance to talk with the Commercial Council’s Diana Wolf, from Waxahachie, TX. Her responses are below: What is your business and what do you sell? Texas Therasoles. I sell therapeutic shoe insoles and seat cushions. I am also doing bath salts, portable foot tubs that fold down, and copper socks—things that go around your feet and help take care of your body. My insoles have gel in them, so when you move, they massage your feet and help the blood circulate in your feet and legs. When you’re standing, they help level you out and make you stand straighter, which helps take pressure off your lower back. I do the seat cushions because you’re either sitting all day at work or you’re on your feet, so I try to take care of both. What is your annual route? I’m mostly in Texas. I do the State Fair of Texas and the Houston Livestock Show and Rodeo. I also go to Las Vegas for Cowboy Christmas at the Rio. How did you become a Commercial Exhibitor? I started around 2020, after moving to Texas in 2019. Before this, I ran a daycare for more than 20 years. I would go to shows and help my friends with sales, and I realized how much I liked the socialization. When I wasn’t doing daycare anymore, I said, “I need something for me.” That’s when I started selling my insoles. I also run a woman-owned trucking company. It’s our family’s primary business, and we move a lot of cranes and other large equipment. Texas Therasoles is kind of like my second job. I can manage my website and run the trucking company from anywhere. Is your family active in the business? My husband Michel and I have eight children, three grandchildren, and a fourth grandbaby on the way, so we are busy people! Michel helps me with setup and teardown, but he isn’t always available because he is also one of the drivers for our trucking company. Our daughter RJ used to do a lot of shows with me. She recently graduated from

Diana Wolf, Commercial Exhibits Council, was Salesman of the Year at this year’s Houston Livestock Show and Rodeo

high school and is working as a sterile technician at a dentist’s office. She is also opening an online boutique, so she did learn something from me! How has the Industry changed since you started? The pricing to get into shows has gone up quite a bit, but I think people have also become more aware of Commercial Exhibits instead of focusing only on the Food. People like to shop around and touch things before they buy them. Once they find something they like, they can go to my website and order it later. I’ve also found new opportunities through the shows I attend. August / September 2026 NICA News 17


You were named Salesman of the Year in Houston. What did that recognition mean to you? It was huge because there are Vendors who have been there for many years. I was told it wasn’t about how much I sold—it was about the way I sell, how I treat people, and my general disposition. I said, “Well, that works for me!” What makes your approach to selling stand out? It’s the way you market and talk to people. At the Houston Rodeo, people have told me, “We just stopped to talk to you. It has nothing to do with your insoles; it’s the fact that your disposition is so sweet and you’re so outgoing.” I talk to everybody, but I’m not aggressive. I’ll say, “Hi, how y’all doing?” or make small talk. I’m not somebody who pushes people to buy from me. My theory is that if you want to buy something, you’re going to talk to me. If you don’t, it’s all good. My products aren’t for everybody! What inspired you to become a Council Member? I figured that if I got involved and helped, I could make a difference and help make people more aware of the Commercial side of the Industry. When I first started, most of the focus was on Food Vendors, and there were only a few things for Commercial Exhibitors. Now there is a lot more for us. Being involved also gives me an opportunity to socialize and help other Vendors who need assistance. Some are new and don’t know what they’re doing yet, so they come in with a lot of questions. What do you hope your Council accomplishes? I want to help NICA obtain more benefits. I’m on the Benefits Committee now, and I love our benefits. That is something I use when I talk to people about joining NICA. I tell them, “If nothing else, the Benefits pay for your Membership!” What is your most valuable NICA Benefit? I use the AutoZone benefit a lot for both personal and business purchases. I buy many things for our trucking company through AutoZone, and I even use it to buy parts for our jet skis. It is beneficial in many different ways! How has NICA Marketplace benefited you? I think NICA Marketplace is really beneficial. I’ve met members who now call or message me with questions because they know I’m fully 18 August / September 2026 NICA News

Diana’s Texas Therasoles booth in Houston’s NRG Center

involved. You get to know people on a personal level! Even before I had a blue shirt, I was talking to everybody and helping them get where they needed to go. If I saw someone sitting alone at a table, I would go over, introduce myself, explain what was going on, and make sure they didn’t feel left out. Now I have a blue shirt, so I feel really special! NICA Marketplace has also helped me make contacts that could benefit my business, including Amanda Schlatre from Houston. I also recently talked with a distributor I met from Canada about possibly purchasing products through her, as I’m looking at expanding and opening another online store. What do you like to do in your free time? We like to go out on the lake. We have boats and jet skis, but that’s not where it stops—we also have dune buggies and dirt bikes! We enjoy outdoor activities and, of course, visiting our grandchildren. Some live in Oregon and some are in California. Is there anything else you would like to share? You have to be grateful for everything. When you’re talking to other people, you have to try to put yourself in their shoes. A lot of Vendors are struggling right now because of the economy, health issues, and many other things. I’m grateful for everything I’ve learned through NICA, but I’m also grateful for everybody I’ve met. It’s hard work and time-consuming to keep everything running smoothly, whether you’re doing your own shows or putting together an event like NICA Marketplace. What is the best way for members to reach you? You can call me at (760) 415-0823 or email diana@texastherasoles.com. ▲


A First for North Dakota NICA reached a new destination this Summer with the first-ever North Dakota State Fair Gathering, held July 21st in Minot, ND at Flickertail Gardens. This event brought together 13 attendees for an opportunity to connect, learn more about the Association, and strengthen NICA’s presence at the Fair. NICA Leadership was represented by Jeff Thornberry, CCE, Commercial Exhibits Council Coordinator, and Rodney Fazackerley, CCE, West Council, who helped organize and welcome attendees to the gathering. Jeff also served as host, sharing information about NICA, its programs, and the opportunities available to members. Lana Lacy, North Dakota State Fair Commercial Vendor Coordinator, also joined the group and represented Fair Management. Nicki Fix, Director of Event Services for Rowdy’s Minot Concessions and Catering, North Dakota State Fair Master Concessionaire, helped support the event by generously providing water and soda for all attendees. Although this was NICA’s first gathering at the North Dakota State Fair, it quickly demonstrated the value of bringing Industry Professionals together face-to-face. Rodney signed up one New NICA Member Jan Wigen, MaryAnn’s Place, during the event, while another non-member was inspired by Jeff’s presentation to take the next step toward joining NICA and exhibiting at NICA Marketplace “Together!”

Rodney Fazackerley, CCE, West Council, Lana Lacy, North Dakota Fair Commercial Vendor Coordinator, Shawn Brunk, Fair Concessions Auditing, and Jan Wigen, MaryAnn’s Place, having fun with representatives from Anheuser-Busch

The gathering concluded with door prize drawings featuring four $25 gift cards: Jan Wigen, MaryAnn’s Place, won a Scheels gift card; Shawn Brunk, Fair Concessions Auditing, gained a Starbucks gift card; Joe Cranston, Cranston Concessions, received a Home Depot gift card; and Wesley Boyd Bierwirth, Wesley Stevens Concessions, won a Bass Pro Shops gift card. Joe Cranston also won the Free NICA Membership. Congratulations to our winners! With new connections and growing interest in NICA Marketplace coming out of just one afternoon together, the first North Dakota State Fair Gathering offered a promising start. Thanks go to the North Dakota State Fair, NICA Leadership, and everyone who attended. NICA looks forward to building on these connections and continuing to grow its presence within North Dakota and the Midwest in the years ahead. ▲

Jeff Thornberry, CCE, Commercial Exhibits Attendees at the North Dakota State Fair’s first-ever Summer Gathering Council Coordinator, and Free Membership in front of the ComBar, a 10-ton mobile bar built from a real combine Winner Joe Cranston, Cranston Concessions harvester by Anheuser-Busch as part of an initiative to honor US farmers

August / September 2026 NICA News 19


Commercial Connections At Fairs and Festivals across the country, Commercial Exhibitors add another dimension to the Guest Experience. Their entertaining booths invite Fairgoers to stop, browse, participate in a demonstration, discover something unexpected, and often meet the person behind the product. This increases length-of-stay and value for the Guest, as well as profit to the Vendor and Fair. For the Exhibitors themselves, those interactions can develop into relationships that last far beyond a single sale or a single event. NICA’s Commercial Membership reflects businesses as varied as the events they attend, but their experiences share some familiar themes. Life on the road requires adaptability, persistence, a strong product, and “Commercial Connections.”

Robyn Burwell, Rebel Dove Designs In early 2024, Robyn Burwell was helping care for her Grandmother, who was nearing her 95th birthday. Her Grandparents—educators, missionaries, and avid gardeners—were among the most important people in her life. Growing up, she and her cousin would spend at least a month each Summer with them, surrounded by the gardens they cultivated around their home. As her Grandmother’s health declined, Robyn found herself looking for a way to preserve a piece of that family history. She began teaching herself how to work with resin, Robyn Burwell, Rebel Dove Designs, holding one of her flower-based products

20 August / September 2026 NICA News

drying and pressing flowers from the garden and incorporating them into keepsakes for her family. After her Grandmother passed, she kept creating. Robyn explained, “It’s a love language for me, and it is a gift that I can give. I want it to be something real. That’s why I do what I do.” With a background in education and publishing, Robyn had entered the event circuit about three and a half years ago through a children’s book business, traveling to events including the State Fair of Texas, Ohio State Fair, Oklahoma State Fair, and San Antonio Stock Show and Rodeo. But as her experiments with floral preservation developed into Rebel Dove Designs, she began to see greater potential in something that was completely her own. At a local market, Robyn displayed some of her handmade earrings alongside her book booth and sold 65 pairs in a day and a half! Today, Rebel Dove Designs includes one-of-a-kind jewelry, serving and charcuterie trays, coasters, sun catchers, furniture, and custom framed three-dimensional preserved bouquets. That emphasis on personalization carries directly into Robyn’s interactions with customers. When space permits, she brings a mobile earring workstation to events and can create pieces while guests shop. Customers can select flowers, colors, and styles, then return a short time later to find something made for them.

Rebel Dove Designs showcasing beautiful art and furniture at an event


Gadgets and Neat Stuff’s booth with products on display

One young customer asked Robyn for butterfly earrings because they reminded her of her grandmother, but wanted them made in blue because her grandfather loved the color. Robyn let her choose some flowers and created the earrings while she explored the event. When the customer returned, Robyn recalled that she was moved to tears: “She said, ‘These are perfect. I get to wear something that reminds me of my grandparents all the time now.’ It’s something that touches people, something that is meaningful, something they can walk away and carry it with them, and it lifts them up every time they wear it or see it. And for me, that’s what it’s about.” That connection is also part of what Robyn sees as an opportunity for Commercial Exhibitors. She said, “Fairgoers want small businesses, they want something unique, and they want it to be meaningful. They love the stories and they love learning more about the ‘Why.’ ” Last year, Rebel Dove Designs made an appearance on the NICA Marketplace Trade Show Floor. She said, “It was fantastic! We connected with some really good people and met a lot of the different event coordinators this last year. The classes were also a great opportunity to hear what’s worked for people and what hasn’t.” As she plans Rebel Dove’s next chapter, Robyn is taking a deliberate approach to choosing events where her handmade and highly personal products will resonate, while continuing to build her business at home. Her advice to other new entrepreneurs is equally focused: “Stick to your ‘Why!’ If you throw that ‘Why’ to the side, you’re going to lose who you are and why you started.”

Matthew Cancel and Tibor Szanto, Gadgets and Neat Stuff, with Executive Director Rey O’Day at their first event

Matthew Cancel, Gadgets and Neat Stuff More than three decades ago, Matthew wasn’t certain what he wanted to do next after leaving the Marine Corps in 1991. His mother was working with the Indianapolis Home Show at the time and suggested he take a security job there. One of his assignments put him near a demonstrator selling Ginsu knives, and watching that booth in action sparked something for him. Matthew thought, “The money was really ticking up! I can do that. I’d be really good at it!” Soon afterward, the demonstrator invited him to meet up in Chicago and give it a try. Matthew shared, “I never thought it was really going to be my job, but about 10 years into it, I realized it was!” Over the years, Matthew demonstrated products for numerous companies, including time with QVC and HSN. Along the way, there was one particular Commercial Booth he always enjoyed visiting by the name of Gadgets and Neat Stuff. Eventually, he told its longtime owner Jeff Thornberry, CCE that if he ever decided to sell, Matthew wanted an opportunity to take it over. The conversation began in earnest around 2019, only for COVID to put the plans on hold. By 2022, the opportunity returned, and Matthew and his business partner Tibor Szanto completed the purchase. In taking over the operation, Matthew inherited more than inventory—he inherited a reputation, established relationships, and generations of repeat customers. With roughly 400 products in the booth, Matthew aims to change about 10% of the selection each year while maintaining familiar favorites and the distinctive experience August / September 2026 NICA News 21


customers expect. He explained, “It’s all about customer service. We don’t just sit there and wait for you to come up and start talking to you. Every little item has something to say about it, whether it be a full pitch or just a few words. I say conservatively that over 90% of my sales are repeats. The reason they come back is because there is something a little bit different every time.” That approach is something Matthew wants to preserve regardless of how the product mix evolves: “Every potential sale is a possibility for a new customer or future customer. I don’t ever want to veer from that, whether it be something they’ve had forever or whether it’s something brand new.” Matthew also believes customers can tell immediately whether the people behind the booth enjoy what they’re doing. He shared, “People come to me and go, ‘You guys are having fun!’ which is a big deal. When they see that smile on your face, whether it’s somebody in front of our booth or not, it’s kind of contagious. People read that, whether you’re saying it or not. They can read it on your face.” Today, Matthew’s route takes him to some of the country’s best-known Events, including the Houston Livestock Show and Rodeo, San Antonio Stock Show and Rodeo, Florida State Fair, San Diego County Fair, Wisconsin State Fair, Minnesota State Fair, State Fair of Texas, and others. Yet he holds smaller events like the Clay County Fair in Iowa close to his heart. He added, “I’ve been in it forever, and the people are just amazing. I have generational friends there now!” That sense of connection with events has also influenced Matthew’s involvement with

NICA. He recalled that Commercial Exhibitors have sometimes seemed secondary to the other sides of the Fair Industry. He appreciates the increased attention being paid to the Commercial side by the Industry and credits NICA and the Commercial Exhibits Council for their help in that: “NICA’s actually shined quite the light on it, which is pretty cool. I love that!”

Samantha Danna, Eye Kandy Cosmetics For Samantha Danna, the Fairgrounds have been part of life for as long as she can remember: “My Grandma had a stand at the Minnesota State Fair my whole life!” She started young in her family’s Food Operation, which served Pita Sandwiches and other “healthier” fare. Just by chance, their stand was located near a Nail Polish booth—and that neighboring Commercial Exhibitor would eventually change the course of her career. The booth’s owner became a regular visitor, they became friends, and when Samantha turned 18, he offered her a job. She worked her first County Fair for him, learned the Nail Polish business, and eventually spent about six years running his company. Other opportunities followed, giving her experience selling and representing products at events across the country. Now, after years of being associated with other people’s businesses, Samantha is building something of her own with Eye Kandy Cosmetics and a specialty that’s hard to miss: Glitter. Samantha pairs loose cosmetic glitter with a specially formulated liquid that transforms it into a gel-like application. The concept allows for a

Eye Kandy Cosmetics on display with a large assortment of color choices

22 August / September 2026 NICA News

Samantha Danna, Eye Kandy Cosmetics, with one of her favorite “Glam-mas”


seemingly endless variety of colors and looks and gives Samantha plenty of opportunities to demonstrate the product directly with customers. She said, “I have so many different colors of glitter. Some people want to be super bright and some people want to be super soft. Surprisingly, I glitter more 80-year-old ladies than anyone, so it’s just the preference of the person!” While the product may sparkle, Samantha says the people are what have kept her connected to the Fair and Special Events Industry for the last two decades: “I just love being around the people. It’s crazy the amount of friends that I’ve made in 20 years. It’s like family!” Her NICA Marketplace experience as a Trade Show Exhibitor illustrated just how interconnected that world can be. She recalled, “I ran into some people I didn’t expect to be there, and I thought, ‘Okay, I found a friend,’ and then I realized, ‘I do actually know these people!’ ” Operating as a one-woman business isn’t always easy, particularly when transportation, setup, overlapping events, and life on the road all have to be managed personally. Samantha

experienced that firsthand last year when she closed one Christmas show, flew to Las Vegas, set up and exhibited, and traveled overnight to open another show in Indianapolis. Her advice for someone just getting started is simple: “Don’t give up! Just keep pushing! It’ll always work out.” She also believes the relationships among Vendors can help newcomers too. She added, “Our Vendor Family’s friendly enough that they’re always gonna help!”

Connections Across the Counter Commercial Exhibitors help create magical moments every day at events across the country. They bring products to discover, demonstrations to watch, stories to hear, and personalities that become part of the character of an event. For many Fairgoers, visiting a favorite booth—or seeing the familiar face behind it—is as much a tradition as any other part of their annual Fair Experience. Ultimately, the Commercial Exhibitor side of the Industry isn’t only about what fills the booths. It’s about the connections made across the counter. ▲

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Join us at the upcoming 5th Annual NICA Marketplace “Together!” event, taking place November 8-11, 2026 at the Tuscany Suites and Casino in Las Vegas, NV. This year we are proud to announce the addition of a Concessionaire Culinary Competition called “The Secret Sauce,” the return of the popular “Chat & Chew” Roundtables on Monday, Keynotes by Rey O’Day and Courtny Hinds, a special opportunity to see the Eagles at the Sphere, and more. If you know you are coming, register and save with $149 Early Bird Registration by September 15th and reserve your rooms while they last. Registration is the same as last year, and we even lowered the room rate by $10 to ONLY $85 per night. 24 August / September 2026 NICA News

Now is the best time to register! This show is very affordable, offers great networking, and is lots of fun! This is also where we will work on solutions to the concerns coming out of 2026 with our Trade Show Exhibitors, Fair Leaders, and each other. Much more than a conference, this event is uniquely tailored to the needs of a vital group of Industry Professionals. We encourage you to invite your friends and family. There are four restaurants, plenty of entertainment, and it’s close to the airport, too. See you in Las Vegas!


Jeff Stevens, Action Lighting Trade Show Exhibitor “NICA Marketplace has been a great audience for us over the years! For us, it’s largely Concessionaires that benefit from our products, and I’d like to think our differentiating factor is good service. We’re passionate about what we do, we’re responsive, and we take good care of the Industries we serve. I’ve also participated in the lighting breakout session each year. It seemed well received, people were appreciative of the subject matter, and I had quite a bit of follow-up from it. We’re looking forward to coming back, seeing our existing customers, drumming up some new business,

Jeff Stevens, Action Lighting, at NICA Marketplace

and meeting some new people. It’s a relatively small, tight-knit group where word-of-mouth and referrals are really big, and that makes NICA Marketplace a great show for us!”

$149 Early Bird Member Registration Book Your $85 Hotel Room Online Register yourself and additional attendees for NICA Marketplace by selecting the link at nicainc.org/marketplace and logging into your Membership Account. Choose either a Member ($149) or Non-Member ($179) registration rate. Marketplace Registration includes Monday Box Lunch, Tuesday Trade Show Lunch, Trade Show Reception, and Closing Celebration Reception.

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August / September 2026 NICA News 25


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Commercial Growth Jeff Thornberry, CCE, Commercial Exhibits Council Coordinator

NICA’s Commercial Exhibitor Membership is experiencing unprecedented growth, largely due to the association’s wide array of benefits. As a buyer’s group, NICA leverages the collective purchasing power of its members to secure substantial discounts on commonly used products and services. Beyond these significant cost savings, NICA also provides invaluable benefits that enhance our members’ relationships and strengthen their place within the Industry.

Access NICA excels at creating events where professionals can connect. For instance, NICA Marketplace “Together!” taking place in Las Vegas from November 8–11, 2026, provides an excellent venue for networking and showcasing products or services. Additionally, NICA Gatherings offer a wonderful opportunity for our members to relax, reconnect with friends, and network with their peers. Looking ahead, NICA will be hosting its Business Expo, February 8-10, 2027, in Tampa, FL. A great way to stay in the know is the weekly NICA Now! email for the latest event updates.

Networking NICA events present opportunities for Fair Management and Businesses to connect and exchange information. These interactions help foster personal and business growth by building relationships and sharing ideas, ultimately enhancing members’ visibility and credibility within the Industry.

Camaraderie Spending quality time together helps our members build mutual trust and respect. As we get to know each other better, we strengthen our connections and work more collaboratively. This shared time outside of our

daily routine brings us closer, contributing to a strong sense of community and making us more resilient to adversity. The NICA Commercial Exhibits Council recognizes the importance of access, networking, and camaraderie for Fair Professionals. To foster membership growth, we are asking you to invite prospective members to come to our NICA Gatherings at Fairs each season. We believe that by attending these events, they will experience the benefits of our association firsthand, clearly demonstrating the value of membership. Those wanting to enhance their Commercial Exhibits Business will want to attend NICA Marketplace “Together!” November 8–11, 2026 at the Tuscany Suites and Casino in Las Vegas, NV. This convention is specifically for Commercial Exhibitors, Food and Beverage Concessionaires, the Companies that provide their supplies and services, and the Fair Management with whom they do business! This platform allows Exhibitors to network, promote their companies, and learn from one another all in one place. This event features a Trade Show, Networking Sessions, Educational Programs, Roundtables, and significant Sponsorship Opportunities. NICA Marketplace’s tight focus makes it extremely productive and cost-effective. To maximize your return on investment, I suggest that you include as many of its facets as possible into your marketing strategy! For example, Sponsors are recognized for their support, thus elevating their stature, and drawing positive attention from attendees. Setting up a display in the Trade Show guarantees that your Exhibit will be seen by key decision makers from some of the most successful events. Remember, you can sell your product at NICA Marketplace, too! Finally, you will want to participate in as many Educational Sessions as possible. Attending NICA Gatherings is a simple and enjoyable way to support your association. To help NICA grow, please consider bringing a friend or fellow Business Owner to our next event. They will appreciate the invitation, and you will be introducing them to the many benefits of NICA Membership. “Together We Can!” ▲ August / September 2026 NICA News 27


Gathering in Ohio The NICA Gathering at the Ohio State Fair, held August 5th in the beautiful new Ohio Showcase Building, brought together 63 Vendors, Fair Management representatives, and Industry Partners—an increase from 49 attendees the previous year—to share important updates and strengthen relationships. Midwest Council Member Chad Kolar, Kolar Concessions, served as Event Organizer and Host. NICA Leadership was also represented by Bary Bunts, CCE, Director, and Past Presidents Greg Miller, CCE and Jay Wells, CCE. Chad shared that the gathering generated renewed interest in NICA in the state, resulting in several New Members. Guest Speakers addressed a range of topics affecting Concessionaires and the Fair Industry. Adam Heffron, CFE, Ohio State Fair Executive Director, discussed ongoing improvements to the Expo grounds, including the challenges associated with recent construction and plans to add parking spaces and new asphalt. Phil Teague, Hummel Group, provided information about insurance issues and important coverage, while Chief Philip Warner, Ohio State Fire Marshal’s Office, offered an update on fire regulations and potential code changes. Tim Basek, Columbus Health Department, reviewed health and food safety expectations, and Jeff Otterbacher, Otter’s Concessions, shared the latest developments concerning H-2B and P-Visa workers and led a discussion on the P-4 Visa. Gene Wodzicki, Color Image Designs and a Adam Heffron, CFE, Ohio State Fair, and Jay Wells, CCE, Past President

28 August / September 2026 NICA News

Faith McGee, Molnar Concessions, Rachael Lough, CFE, Ohio State Fair, David Gallo, The Apple Cart, and Chad Kolar, Midwest Council, at the Ohio State Fair Gathering

longtime NICA Supporter, also introduced attendees to ideas and options for magnetic menus, signs, and trailer wraps that can help Concessionaires enhance their presentation. The Ohio Gathering concluded with several prize drawings. Michael David, Wild Bill’s Craft Soda and Squeaky’s Cheese Curds, was the lucky winner of a Free NICA Membership. Congratulations! Special thanks go to Rachael Lough, CFE, Ohio State Fair Concessions Manager, for reserving the space. NICA also thanks Gwen Ingles, Inky Dinky Donuts, and Faith McGee, Molnar Concessions, for providing Cinnamon Rolls, as well as Chad and Carolann Kolar, Kolar Concessions, for providing sandwiches. This year’s Ohio State Fair Gathering demonstrated the strength of bringing Vendors, Fair Management, and Industry Leaders in one room. “Together We Can!” ▲

Attendees learning about exciting updates to the Ohio State Fairgrounds

Jay Wells, CCE, Past President, with winner Michael David, Wild Bill’s Craft Soda and Squeaky’s Cheese Curds


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A Summer at the Fair

An Unexpected Journey of Growth Ellie Townes, Ohio State Fair Intern Trying to find an internship as a sophomore in college is no easy feat. I looked at anything from Real Estate to Public Relations, but when the job title “Vendor and Concession Relations Intern–Ohio State Fair” popped up on my screen, I was immediately intrigued. Having grown up in Minnesota, the State Fair was something that I looked forward to every Summer. Walking through what felt like miles of Rides, Attractions, and Vendors was always the highlight of my Summer Vacation. So, when I applied for this role, I knew I wanted to make the same impact on Fairgoers of all ages. My name is Ellie Townes, and I am currently heading into my junior year of college at Miami University, as a Marketing Major, with a Minor in Political Science. Most people would think: How does this internship serve those majors? But there are endless reasons as to why this position can help any student with any major learn about what it means to make an impact

in an organization. When I started the job, I was told I would file contracts, help with Excel spreadsheets, meet all the Concessionaires and Vendors, and create a Food Contest. But the ways in which I grew this Summer jumped off a computer screen and impacted my view of my career forever.

The Beginning The first month of my internship was dedicated to accepting applications, collecting contracts, sending reminders, and familiarizing myself with the Ohio State Fair. Learning about over 350 different Vendors was intense at first, but as time went on, it became much easier. In addition, there was a massive construction project that completely changed the Fairgrounds for both Fairgoers and Administration. A part of my position was going out in construction gear and checking on the progress of the new buildings, carousel, and restorations. This was completely unexpected; when I showed friends and family pictures of me in construction gear, they were even more confused about my role at the Expo. At times, I knew the grounds and construction updates better than most. The Vendor and Concession Relations Intern position is the phrase “jack of all trades” personified.

Challenges I have always believed that there is so much value in putting yourself in unfamiliar settings, failing, and trying new things. Starting this internship, I had never known anything Ellie Townes in front of the Ohio State Fair’s Entrance

30 August / September 2026 NICA News


about Concessions and Vendor relations, other than the food service jobs I worked in the past. I came into it with the basic skills of knowing how to use Microsoft applications, having customer service experience, and most importantly, with the mindset to learn. There were a lot of points in the Summer that made me into a stronger person and business professional. The most basic challenge was working from July 12th to August 11th without a day off. Managing to go to work every single day, as well as balance other responsibilities, was rather difficult. But I believe that there were a lot of benefits as well. In that month I was able to learn more about time management, and the value of maximizing your time than I had in the past two years of being in university. Additionally, I had challenges while working on the new Fair Food Contest; finding judges that were available, figuring out a location, and planning the entire event while simultaneously helping with Concessionaires and Vendors in other ways was a challenge. Nonetheless, I am so grateful for the opportunity to make such a large impact, because it allowed me to grow exponentially.

The Great Ohio Fair Food Showdown From the beginning, this event was proposed to showcase the Concessionaires that make the Ohio State Fair special each year. The food is arguably one of the most iconic parts of any Fair, so I couldn’t wait to give Concessionaires another chance to highlight their creations (and selfishly try the foods myself). From beginning to end, the Great Ohio Fair Food Showdown took over two months to fully develop. Being trusted with this big of a task was an extreme honor to me, and it has been such a privilege to work alongside everyone who helped me develop the event. The ideation phase—coming up with the name, the People’s Choice Contest, how to get Concessionaires to enter, and who would judge the contest—was the most difficult part. Working through logistics and creating a rule book that seemed fair to everyone was also tedious. But, because of the reach that this Food Contest has, I was able to work with almost all the departments at the Ohio State Expo and Fairgrounds. I was able to work with the graphic design team, developing a logo,

Ellie Townes and Rachael Lough, CFE, Ohio State Fair, with People’s Choice Winner Maggie Lombardi, Maggie’s, recognized for their Fresh Squeezed Lemonade

and understanding the contest enough to showcase it on our app. Along with that, I had the opportunity to work with the marketing team to create a plan for content, as well as a press release, and have Adam Heffron, CFE and Alicia Shoults, CFE speak about the contest on the “yes, Columbus” podcast.

Concessionaires & Vendors When looking back on my experience with Concessionaires and Vendors, I could not be more grateful. I remember when putting together over 300 Vendor packets, taking days of work, I went over each Vendor name several times. A couple of weeks later, I finally started to meet the faces behind the names that I had typed into our database and excel spreadsheets for months. Learning about the Concessionaire lifestyle, the hard work, dedication, and traveling it takes to be successful was so valuable while working for the Ohio State Fair. From Fair to Fair, Vendors and Concessionaires take days of work to set up, tear down, and move, sometimes across the entire country. With Concessionaires coming all the way from Seattle, WA, it really put into perspective the trials and tribulations August / September 2026 NICA News 31


that both Vendors and Concessionaires may face. Not only creating the Food Contest but also supporting the participants throughout the entire Ohio State Fair in any way was always at the forefront of my mind and actions. Writing thank you cards after the Great Ohio Fair Food Showdown, checking in on Concessionaires every day, and doing anything to help create a better experience for everyone attending and participating in the Ohio State Fair was extremely important to me.

Reflection My experience working in Concessions and Vendor Relations helped me grow my interpersonal communications skills, as well as learn about the systems that are necessary when conducting business as a State Fair. Learning about auditing and Clover systems, percentage versus non-percentage Fairs, insurance necessities, health department codes, and all the other things that make the Fair safe, fun, and successful were incredibly interesting. This internship also led me to venture out of my comfort zone and make the best of long days.

The People Who Make the Place In my internship position, I was able to learn about finance through helping to process payments and calculating the costs through our database. I had the privilege of working with the construction team when doing several walkthroughs, learning about the ins and outs of our commodities and permanent Food Vendors’

32 August / September 2026 NICA News

spaces, and understanding that the main skill when working in construction is flexibility. I got a look into the sales department, and what it is like to sell large spaces to Event Coordinators with the incredible help of Kathie Amspaugh, CFE and Cara Blakeslee. Of course, I also had the privilege of working alongside the marketing team headed by Alicia Shoults, CFE and Kennedy Porter. We were in close collaboration at several points throughout the Summer, especially with the Great Ohio Fair Food Showdown. Those two, as well as the amazing team of interns, helped educate me on marketing as it pertains to special events. They taught me how to create content strategy plans, talk to media partners, and trusted me with my choices about the Food Contest. Without Alicia and Kennedy, I would not have learned so much about the versatility of marketing. Lastly, I cannot go without thanking my amazing supervisor, Rachael Lough, IFMG, CFE. Without her guidance, patience, and willingness to educate, I would not have had this amazing experience. Rachael trusted me to work on large projects, as well as encouraged me to share my opinion while working with her on tasks. She is a great role model and has shown me such a positive outlook on conducting business with all Concessionaires and Vendors. I am so grateful for this experience and what it has offered me in terms of diversifying my skills, teaching me growth, and helping me to create such positive connections here at the Ohio State Expo and Fairgrounds. ▲


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From the Camera Roll

Chad Kolar, Midwest Council, and Patty Tessari, East Council

Three generations of the John the Greek Concession Food Family, led by John Koutoufaris, at the Washington County Fair

The NICA Office’s Jesse Willard, Pam Briest, and Ericka Raffman with Audrey Poole, Foundation President, who hand delivered a check on behalf of Fare Foods for 2026 Food Show Ads and NICA Memberships

Beverly George, CCE, Mickey’s Massive Burritos, and Mickey Venegas, CCE, Director, with Miss McLean County Fair 2026

Daniel Royer, Jr., Royers Concessions and Catering and PSSA President, having a conversation with Kevin Kamauf, Allegany County Fair General Manager, and Sam, the “right hand man,” just before closing

Greg Miller, CCE, Past President, and David Gallo, The Apple Cart

Carla Epler, Schmidts, Karen Rutana, Rutana Concessions, and Faith McGee, Molnar Concessions

Carolann Kolar, Kolar Concessions, Bary Bunts, CCE, Director, Eric German, Greater Ohio Showmen’s Association, and Chad Kolar, Midwest Council, catching up at the Ohio State Fair

Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org August / September 2026 NICA News 35


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38 August / September 2026 NICA News


National Independent Concessionaires Association, Inc.

For NICA Office Use Only

Address: 1043 E. Brandon Blvd. Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: nica@nicainc.org • Website: www.nicainc.org

Date: #: q Member Renewal

MEMBERSHIP APPLICATION Primary Member

First Name:

Last Name:

Primary Phone / Cell :

Email :

Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other:

NICA News Magazine: q Mail q Email Referred by :

Additional Member First Name:

Last Name:

Primary Phone / Cell :

Email :

Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other:

NICA News Magazine: q Mail q Email Referred by :

Business Name:

Website:

Mailing Address:

City :

State:

Zip:

ANNUAL MEMBERSHIP FEES BUSINESS DESCRIPTION

REGULAR MEMBERSHIP Active / Retired Independent Concessionaires and Employees.

q

Regular Member...........................................................$175

Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.

q Additional Member.......................................................$125 q Employee Member..........................................................$75 q Retired Member..............................................................$50 THREE-YEAR REGULAR MEMBERSHIP PROMOTION Save $75 by prepaying for three years (only $150 per year).

q

Regular Member...........................................................$450

REGULAR MEMBERSHIP CATEGORIES Check one category below that best describes your business.

q

Commercial Exhibitors / Retail q

Food / Beverage

q

Attractions / Entertainment

Games

q

Guest Services

q

ROUND UP WITH A $25 NICA FOUNDATION DONATION Give the gift of education today by rounding up your total by $25. Your contribution directly supports scholarships for academic and vocational students, first-time convention attendees at NICA events, and more!

q

Donate $25 q

Donate Other Amount:

PAYMENT

GENERAL ROUTING INFORMATION

q

Cash q

Check q

Money Order

List all states / provinces where you conduct your business.

q

Visa q

Mastercard

q

#:

American Express q

Discover

Credit Card #: Security Code: ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.

ASSOCIATE MEMBERSHIP A person or entity who provides services to the Concession Industry.

q

Association...................................................................$175

q

Fair / Festival / Event....................................................$175

q

Manufacturer / Distributor / Supplier..........................$175

q

Carnival / Circus...........................................................$175

q

Insurance / Special Services.......................................$175

Expiration Date:

TOTAL: q I authorize NICA to charge the agreed amount listed above to my credit card using the provided payment information. I agree to pay in accordance with the issuing bank’s cardholder agreement. AUTOMATIC RENEWAL OPTION q I authorize NICA to process automatic renewal payments for my membership using the credit card information above. I agree to notify NICA with any changes to my payment information or my intent to cancel automatic payments before my next renewal date.

Applicant’s Signature

Date


National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511

Time Sensitive Mail • August / September 2026 Issue


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