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KALEIDOSCOPE

CREATIVE DIGITAL MEDIA @ INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN

END OF YEAR SHOWCASE 2013 THURSDAY 6TH JUNE 5PM-9PM + FRIDAY 7TH JUNE 10AM-4PM


CREATIVE DIGITAL MEDIA @

THE INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN

The Bachelor of Arts in Creative Digital Media at the Institute of Technology Blanchardstown equips students with the skills and knowledge to embark upon a rewarding career in Digital Media. Graduates are well placed to work in any aspect of the creative industries from web design, visual language and layout, universal design, photography, video and film making, digital content management or sound engineering.

ITB have state of the art digital media labs with Apple iMacs and Windows workstations, network with Apple, Microsoft and Adobe software resources that a student can get real practical experience of during the course of their studies. We have a wide range of digital photography, video and film equipment with good sound engineering and video facilities.

This course concentrates on digital creativity and mixes both theory and practical hands on work in a good balance that helps the students to be successful in a fun environment. Essentially, the emphasis is on creative arts with a practical value that will enable the graduate to work as a practitioner in the creative digital industry.

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CONTENTS 3 .................... 4 ................... 5 ................... 7 .................. 8 .................. 9 ................. 10 . . . . . . . . . . . . . . . . . 11 . . . . . . . . . . . . . . . . 12 . . . . . . . . . . . . . . . . 13 . . . . . . . . . . . . . . . 14 . . . . . . . . . . . . . . . 15 . . . . . . . . . . . . . . 16 . . . . . . . . . . . . . . 17 . . . . . . . . . . . . . 18 . . . . . . . . . . . . . 19 . . . . . . . . . . . . . 20 . . . . . . . . . . . . 21 . . . . . . . . . . . . 22 . . . . . . . . . . . 23 . . . . . . . . . . . 24 . . . . . . . . . . 25 . . . . . . . . . .

Forward by Larry McNutt, Head of School of Informatics & Engineering Forward by Dr. Brian Nolan, Head of Department of Informatics The Creatve Digital Media Acedemic Team Stephen Patrick Allen CAROUSEL Rebecca Britton OCEAN WARRIORS Luke Byrne PATCHWORK QUILT ‘PERSPECTIVES ON SONGWRITING James Devon THEN, NOW Simon Ellis A CLOCKWORK RABBIT Eoin Feely SOCCER COACH GUIDE Eoghan Hickey THE FISHERMAN Ciaran Lowrey MASON Barry Mc Caffrey ABOVE AND BEYOND Naomi McAdam LOST Julie McDonald 1916 EASTER RISING CENTENARY HISTORICAL GUIDE Brian Melvin SUGARBAKE Jokubas Normantas GOLDEN TONES Obike Oji LMTCM Daire O Suilleabhain CHUCKEY OUR LAW Aaron Smullen FOLLOW THE LIGHT Emma Synnott SPORTS MANAGEMENT & COACHING INTERACTIVE PROSPECTUS Aza Taha CLOVERLEAF Creative Digital Media Second Year Projects


LARRY MCNUTT HEAD OF SCHOOL DEPARTMENT OF INFORMATICS AND ENGINEERING

WELCOME TO KALEIDOSCOPE 2013 Many thanks once again for your kind invitation to contribute to the printed record of your end of year celebrations! This will be the second Creative Digital Media Graduate showcase – and we know from the experiences of last year’s inaugural event – that you need to experience the occasion to really get a sense of the wonderfully rich and inventive output from your collective endeavours. Creativity and innovation have always been an integral part of the Irish nation – with some of the greatest examples to be seen in the areas of music, theatre, art, dance, film, television, radio , poetry and prose to mention a few. Technology has provided us with another dimension to explore and enhance our inner imaginings – to reach a new audience and to inspire others.

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Your work has and will continue to shape and expand the creative digital media field and ensure that it will continue to evolve in new directions. Your work is the capstone of four years of hard work – perhaps at times characterised by frustration INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN

and exhaustion but hopefully also sprinkled with moments of satisfaction and enjoyment! You have reached the top of the academic mountain – and it is appropriate to reflect on David McCullagh Jnr’s address to his Schools graduating class that they should “Climb the mountain so that they should see the world, not so the world can see you”. I have no doubt your experiences over the past four years will help you shape how you see the world by continuing to create new opportunities and forging new friendships. We have a great example from one of last year’s graduates Dean McMenamin (http://deanmcmenamin.com/about-me/) who has embarked on his own unique journey to see the world by cycling to India. This event is a celebration of your achievements - an opportunity for all of us to mark this juncture in your academic career, only one thread in your life’s unique tapestry – the final pattern has yet to be woven.

BEIR BUA AGUS BEANNACHT, LARRY


DR. BRIAN NOLAN HEAD OF DEPARTMENT INFORMATICS AND CREATIVE DIGITAL MEDIA

The third level college experience is hugely important not just for the skills and new knowledge we learn but also for the many way in which it shapes our character. The years spent in college as an undergraduate always have a particular resonance in later years and remembered with warmth. These undergraduate times are always associated in our minds with wonderful new experiences and new friendships that last years, with a process of self discovery and self-reflection, and character formation … and, of course, lots of fun!  When the undergraduate years are spent on a creative digital media arts degree in the Internet cloud connected age then we expect creativity and artistry to be important dimensions of that experience. Selfexpression is then coupled with significant

individual creativity, as we see here in this body of student work. In this Internet connected digital age that is the twenty-first century in Dublin, where all the significant global digital corporations have European headquarters, we find that our students are expressing themselves creatively with significant artistry in this digital world of web, audio, video, film and mobile apps.  This is exactly what you will find in our exhibition of work by the ITB degree students of the Creative Digital Media programme. The enthusiasm and energy of the students is self- evident and the projects are spectacular. These students can think differently and think creatively, and express themselves clearly in wonderful ways in this new digital world. These are wonderful students and this is a wonderful show.

ENJOY!  BRIAN

CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013

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ACADEMIC TEAM Dr. Larry McNutt Head of School of Informatics & Engineering

Stephen Sheridan Year 1 coordinator

Marie Brennan Ian Cudmore Sinead Curran

Dr. Brian Nolan Head of Department of Informatics

Niamh O’Hora Year 2 coordinator

Eleanor Duffin Nicola Duffy Arnold Hensman

Hugh McCabe Year 3 coordinator

Margaret Kinsella Frances Murphy Irene Murtagh

Daniel McSweeney Year 4 coordinator

Dr. Matt Smith Robert Smith Emma Wade

CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013

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STEPHEN PATRICK ALLEN CAROUSEL A SHORT FILM THAT FOLLOWS A YOUNG MAN STUCK BETWEEN LOVE AND DEPARTURE AND ABOUT HOW DECISIONS CAN SHAPE YOUR LIFE 7

Carousel is a short film about a young man called Connor who falls in love weeks before he is to set of to Canada to seek a better life. Feeling there is nothing here for him anymore will he stick to his guns even when there is someone here for him? His new love Sarah also has some hard decisions to make. Should she tell him her secret and make him stay or does she love him enough to let him go. This film is truly about how we as people get stuck into making the same decisions over and over. When stuck in this loop it is really hard to break away and change. But sometimes you change and make different decisions even if they aren’t the best one’s to make. INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN


REBECCA BRITTON OCEAN WARRIORS RAISING AWARENESS ABOUT THE ENVIRONMENTAL ISSUES AFFECTING COASTAL COMMUNITIES THROUGH THE MEDIUMS OF DIGITAL MEDIA INCLUDING FILM, WEB AND MORE. 8

Ocean Warriors was created to spread awareness about the various environmental issues faced by coastal communities around Ireland. This project comprises of many areas studied during the course including web design, branding, film production, photography, print, etc. Filming took place all along the coast of Ireland from Donegal to Waterford. During the filming many interviews were carried out to get a true picture of the importance of the environment to coastal communities, what they are dealing with day-to-day and the positive steps that have been taken towards protecting our coastline. Everyone is encouraged to join the project and help create a unified voice for positive change through marketing and the creation of a website at oceanwarriors.ie where people can join, find out more information and watch the videos. CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


LUKE BYRNE PATCHWORK QUILT A SHORT DOCUMENTARY ABOUT HOW MUSICIANS GO THROUGH THE CREATIVE AND INSPIRATIONAL PROCESS OF SONGWRITING 9

Patchwork Quilt is a documentary about the wonders and art of songwriting directed by Luke Byrne. Featuring interviews with Conor J O’Brien (Villagers), Sadbh O’Sullivan, Peter Doran and Adrian Crowley, it discusses aspects of the craft, from the humble beginnings of a song, the subconscious and creative areas of the process, why they write and what musicians take from their music. Set against Dublin’s beautiful backdrop this short film is not to be missed.

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JAMES DEVON THEN, NOW A SHORT FILM CHARTING THE INTERNAL STRIFE OF A CHARACTER WITH POSTTRAUMATIC STRESS DISORDER 10

Then, Now follows the story of Adrian, a private in the Irish Defence forces. Having recently finished his basic training Adrian is to be sent away on tour, once again separating him from his partner, Elizabeth. What follows Adrian’s return will once again test the strength of their relationship as Adrian, now suffering from Posttraumatic stress disorder after experiencing the traumatic events of war, attempts to re-establish his life in a world he no longer cares for.

CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


SIMON ELLIS A CLOCKWORK RABBIT A SHORT 3D ANIMATION FILM FOLLOWING A CLOCKWORK RABBITS ADVENTURE

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For my final year project I have created a 3D animated short film titled A Clockwork Rabbit. The film begins from inside a rabbit where you can see the intricate detail of his cogs and gears spinning around. But as the camera pans outside we can see that the winder key on his back has begun to slow down and come to a stop. This short film follows the rabbit’s journey through his unusual world as he tries to wind up the clockwork mechanism that powers him. I created every visual from scratch in this animation using the 3D modelling software Blender. INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN


EOIN FEELY SOCCER COACH GUIDE AN INTERACTIVE HANDBOOK THAT PROVIDES GUIDANCE AND TIPS FOR SOCCER COACHES OF TEAMS AGED BETWEEN 6 AND10 12

This interactive coaching guide provides coaches of soccer teams aged six to ten with tips and coaching drills to show the best practice when coaching young children. This is a proof of concept for the Football Association of Ireland to show what could be used in an interactive coaching guide. This interactive guide is filled with video tutorials of soccer drills along with tips for the coach on how they should act around children. This guide is suitable for coaches to brush up on their drills along with being able to take the guide to training and show demonstrations of drills via the video sections on the drills pages.

CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


EOGHAN HICKEY THE FISHERMAN A MODERN DAY POINT AND CLICK ADVENTURE GAME

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The Fisherman is a modern day point and click adventure for PC & Mac. It’s loosely based on an old story from the Arabian Nights fable called “The Fisherman and the Genie”. The game is aimed at people aged 8 years and up. It is set in a two dimensional nautical world, and is built using traditional animation techniques. The game itself can be considered as one linear story, which gets unlocked gradually. In order to be told this story, the player takes control of the fisherman. They are required to solve a series of puzzles, and overcome a set of challenges, to guide the fisherman through his day. The game has been built using a set of technologies, including Adobe Flash, Photoshop, Illustrator, and Visionaire Studio. INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN


CIARAN LOWREY MASON MASON, A SHORT ACTION/THRILLER FILM THAT FOLLOWS A NEW SUPER SOLDIER WHOSE FIRST MISSION IS TO CAPTURE AN ARMS DEALER 14

Mason follows a super soldier working for an Interpol Task Force known as SIRTA. His first mission it to take down a notorious arms dealer and find out who the mole in the agency is. With the help of his team and a Vital Signs Chip that can enhance his abilities, he plans out an elaborate and risky mission so he can take both targets down at once. The idea behind the two main characters, Mason and Mercer, was to make you question, “who really is the good guy?” Everything from the script, logo and musical score is all original. As-well as writing, directing, producing and editing the film, I also acted as the main character. Mason was written as a short film with a feature film scope. CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


BARRY McCAFFREY ABOVE AND BEYOND ABOVE AND BEYOND IS A 2D ANIMATED SHORT FILM ABOUT GOOD AND EVIL, LIGHT AND DARK 15

Above and Beyond is a short story which opens with a funeral scene. We witness the burial of a man named Cormack, a character inspired by the Celtic tales of heroism. Mourners, including Cormack’s family, are grouped by the graveside grieving. Dark spirits and good spirits emerge by the graveside and observe the proceedings. Immediately after the burial, Cormack’s ghost spirit rises from the grave. Confronted by the spirits he must make a choice which side to follow. He takes the path of light showing him the way to heaven. But, as he makes his way along the path of light, he is ambushed and captured by the dark souls, their aim to claim his soul! Cormack must free himself from this evil attack to stand a chance of making his way back into heaven.

INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN


NAOMI McADAM LOST LOST IS A SHORT FILM BASED ON THE DEATH OF A LOVED ONE IN A YOUNG GIRLS LIFE

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Lost is an autobiographical work that reflects upon the film-maker’s own childhood. The film’s many layers intertwine real life and family relationships. From the opening sequence of a girl waking up, to the walk scene, that takes the viewer through the journey of events that unfold in one day.

CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


JULIE McDONALD 1916 EASTER RISING CENTENARY HISTORICAL GUIDE

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A LOCATION-BASED APPLICATION FOR MOBILE DEVICES THAT BRINGS USERS ON AN EDUCATIONAL TOUR OF THE MAIN LOCATIONS AND SITES OF THE 1916 REBELLION IN DUBLIN’S CITY CENTRE

This project looks at the history of the 1916 Easter Rising. The Rising was an armed insurrection staged by Irish Republicans during Easter Week in 1916. It’s aim was to end British rule in Ireland and establish an independent Irish Republic. 2016 marks the 100th year anniversary of this battle. The 1916 Easter Rising Centenary Historical Guide app is a valuable tool in discovering the gripping history behind the rebellion of 1916. The main sites and locations are mapped out around Dublin’s City centre for the history enthusiast to explore and discover, through a mixed rich medium of video, audio and archived photography.

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BRIAN MELVIN SUGARBAKE BRANDING AND PROMOTION OF A DUBLIN BAKERY BUSINESS

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The project includes both digital and printed assets, such as a website, video and stationary to promote the new bakery business, Sugarbake. The Sugarbake website includes information on their products and services, a selection of videos that shows the work that goes into the baking of the cakes, and a gallery showing the best of their occasional and traditional baking. The printed material includes branded business cards, letterhead and compliment slips for the bakery.

CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


JOKUBAS NORMANTAS GOLDEN TONES A MOBILE APP AIMED AT MUSICIANS TO BETTER THEIR KNOWLEDGE OF MUSIC THEORY THROUGH SHORT LESSONS AND EXERCISES 19

A mobile app focusing on music theory, from the very beginner to the more advanced. Aimed at those already with an instrument, this app will bring any musician up to speed with the theory they can apply in their music, as well as improve their understanding of the general music theory concepts. All of this can be achieved through the three core sections of the app: short-format lessons, exercises on what was covered already and lastly, ear training. The main goal of the app is to engage the user, to make the experience fun and interactive. INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN


OBIKE OJI LMTCM LMTCM IS A SELF MARKETING PROJECT THAT INCLUDES TWO SINGLES, AN ALBUM AND A MUSIC VIDEO 20

LMTCM, is the all encompassing creation of the singles “Be” and “Mensch” and the album LMTCM by the artist Lizman. It includes the creation of the instrumentals and lyrics, a music video for “Be” and a dedicated online marketplace with additional physical copies. LMTCM, standing for Lizman to change myself, is a coming of age album with mature and realistic undertones. The singles, “Be” and “Mensch” both touch on the artists own characteristic transitions. The project was created using several learned technologies and tools such as the Adobe Creative Suite, Final Cut Studio, Steinberg Cubase, Samplitude and Propellerhead Reason. CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


DAIRE O’ SUILLEABHAIN CHUCKEY OUR LAW A COMEDIC, SHORT FILM FOLLOWING THREE CHARACTERS AND THEIR PLANS TO DISRUPT THE QUEEN’S VISIT TO DUBLIN 21

Chuckey Our Law is a shot film about three young men and their attempt to protest The Queen’s visit. As well a being a satire of armchair republicanism in Ireland today, it’s also the story of the realisation that you have outgrown your friends. After learning about the historic visit of The Queen to Dublin, the guys take it onto themselves to stage a protest to disrupt her visit. Unfortunately, they only have one night to come up with a plan as she is leaving Dublin the next day. They debate amongst themselves as to what they should do. Their ignorance of political and cultural issues is obvious and their desire to act as if they are making a change does more harm than good. Ultimately, their planning amounts to nothing. INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN


AARON SMULLEN FOLLOW THE LIGHT A SHORT COMEDY FILM FOLLOWING FOUR FRIENDS AS THEY FORM A BOY-BAND TO ENTER A COMPETITION 22

Follow The Light is a comedy short about four friends – Peter, J.B, Ethan and Ian as they are talked into entering a competition by J.B’s manipulative girlfriend, Josephine. Thinking there is the possibility of winning €500, the broke foursome gather together to form a boy-band, with the intention of proving that they could be as good as the newest pop sensations, The Boy-Band. Follow The Light is an original story that playfully parodies boy bands. It was written as a short, with hopes of becoming a continuing comedy series.

CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


EMMA SYNNOTT SPORTS MANAGEMENT & COACHING INTERACTIVE PROSPECTUS INTERACTIVE PROSPECTUS FOR THE SPORTS MANAGEMENT COURSE AT ITB

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My final year project is an Interactive Prospectus, created using Adobe InDesign CS6. As more and more people are using smartphones and tablet devices, there is a growing need for interactivity to keep users interested in repeatedly using these devices. Interactive magazines are becoming ever more popular and the features that InDesign CS6 allows, is greatly adding to this new era in technology. Being able to promote this course through such a medium is a great chance to show prospective ITB students what the course has to offer, not only through words but through video and interactivity.

INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN


AZA TAHA CLOVERLEAF BRANDING OF FICTIONAL COMPANY CLOVERLEAF

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The project is to design, develop and produce the digital media and branding products for a fictional car-sales company, Cloverleaf. The primary output of the project is an interactive brochure for tablet devices which promotes vehicles and the company itself. The tablet publication features interactivity to showcase the cars from multiple perspectives and show-cases the products and specifications for potential customers, as well as imparting important information about Cloverleaf.

CREATIVE DIGITAL MEDIA KALEIDOSCOPE 2013


CDM SECOND YEAR PROJECTS STUDENT UNION WEBSITE . . . . . . . . . . . . .

Mihaela Apostol, Michelle Eccles, Ciara Gaughan, Kaya Keats, Aisling Smith

LOST SOULS . . . . . . . . . . . . . . . . . . . . . . . . .

Karen Holland, Ciaran Mc Manus, Ciaran Murphy, Edel Twamley

CODER DOJO DOCUMENTARY . . . . . . . . . .

Jonathan Doyle, Guitar Egbon, Martyn Mills, Niall O’ Sullivan

THE REBEL SOULS . . . . . . . . . . . . . . . . . . . . .

Shannon Clarke, Bronagh Culhane, Barry Flynn, Craig Hoare

CRAIC ON . . . . . . . . . . . . . . . . . . . . . . . . . . .

Karen Brennan, Carol Gallagher, Aura Pop, Cormac Walsh

PORTAL TO THE PAST . . . . . . . . . . . . . . . . .

Cecil Brady, Daniel Butler, Sean Finnegan, Jonny Rowen

TILTSHIFT DUBLIN . . . . . . . . . . . . . . . . . . . .

Rafal Baran, Stephen Duffy, Afshin Moosavi, Olivia Ricci

FAI FOOTBALL FOR ALL . . . . . . . . . . . . . . .

Gregory Callan, Conor Corrigan, Cian Priestly

SUDDEN ENCOUNTER . . . . . . . . . . . .

Niall Lennon, Stephen McQuillan, Eoin Smith

KATE . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tara Foy, Gavin Geraghty, Conor Redmond

THE DIVIDING WALL . . . . . . . . . . . . . . .

Christopher Moynihan, Jamie O’Grady


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CREATIVE DIGITAL MEDIA END OF YEAR SHOW 2013

Kaleidoscope : The Best in Student Talent THE EVENT SHOWCASES A RANGE OF YEAR 4 PROJECTS AS WELL AS A VARIETY OF THE BEST UNDERGRADUATE WORK FROM YEARS 1, 2 & 3 INCLUDING EXAMPLES OF VIDEO PRODUCTION, GAMES DEVELOPMENT, ANIMATION, GRAPHIC DESIGN, PHOTOGRAPHY, FILM-MAKING, DOCUMENTARY, DIGITAL PUBLICATION, WEB & MOBILE APPLICATION DEVELOPMENT AND MORE. INSTITUTE OF TECHNOLOGY BLANCHARDSTOWN, BLANCHARDSTOWN ROAD NORTH, DUBLIN 15

WWW.CREATIVEDIGITALMEDIA.IE/EVENTS FACEBOOK.COM/CREATIVEDIGITALMEDIA.IE TWITTER.COM/ITBCDM


ITB Creative Digital Media Kaleidoscope 2013