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Module Code


Module Title



Semester Doc. Code


Brief/Session/Document Title

Brief To design and create a campaign encouraging online interaction. Get people to draw Luke, get as many people as we can to draw their own interpretation of Luke, which will eventually be designed, into a book. This brief is about thinking big and seeing how far we can take something.

Background / Considerations This is a fun brief, it is a challenge to see how many people we can get interested and on board with our project. How do we engage people and get them to participate? The letters/packs we send out to people need to be visually interesting and informative, we then need to consider the design and layout of the final publication.

Mandatory Requirements


-As many drawings of Luke as we can get. -Design/layout and production of the book. -Blog/website/social media to show the ongoing development -communication with people Studio Deadline 29/5/2013

-Book -Website/blog/social media -Letters/packs to send out -Branding of Project Module Deadline 29/5/2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.