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As a member of the board of directors for Niagara USA for nine years and Chairman for five, Frank Strangio has been instrumental in the growth and development of this region. His tireless contributions and truly collaborative spirit has led to a busy and productive year working together to take the region to new heights. Fortunately, he was able to find a few moments in the midst of his busy schedule to let us know how things were going. Q . H O W H AV E T H I N G S P R O G R E S S E D I N T H E T O U R I S M I N D U S T R Y I N N I AG A R A U S A OV E R T H E C O U R S E O F YO U R TENURE AS PRESIDENT? A. There has been quite a rebirth in Niagara Falls, especially in the downtown corridor. Development is happening at a pace that I haven’t seen in my lifetime which is extremely encouraging. I have witnessed a lot more cooperation amongst all the community stakeholders which can only positively impact further growth. Q . W H AT C A N W E D O M OV I N G F O R WA R D T O C O N T I N U E A N D I M P R OV E T H E C O L L A B O R AT I V E E N V I R O N M E N T AC R O S S N I AG A R A U S A? A. The most important thing is for all of us to think in terms of “we” and not “I.” If we all work together, we will all do well and everybody prospers. Q . W H AT D I D YO U F E E L WA S YO U R M O S T I M P O R TA N T R O L E A S A B OA R D M E M B E R ? A. Being a staunch advocate for the organization across the community. I believe in the mission of this organization, the goals as well as the team. The NTCC works and the numbers prove it. Open discussion amongst board members is extremely important and it can be healthy to not always agree with one another. In the end, being able to reach a consensus for the good of the organization and the destination is key.

Q . W H AT H A S YO U M O S T E X C I T E D A B O U T T H E F U T U R E O F N I AG A R A U S A? A. The current leadership that we have in place and the positive energy that is picking up steam. Thanks to the development boom, we can see and feel the progress and everyone — residents and visitors — are excited. The NTCC plays an enormous role in this. By continuing to spread the word and getting more visitors here, the development will continue to grow and the destination will expand. I am proud to have been part of this organization for nine years. It was my honor to be able to serve as Chairman and work alongside such a dedicated and hardworking group of professionals. Frank Strangio with NTCC President and CEO, John Percy.

TOURISM ECONOMICS 2015 Was a Record Breaking Year Travelers to Niagara County spent a total of

$608,837,000 in 2015. That represents

$40,735,477 in local taxes were generated in 2015 by tourism,

an increase of 4.8% over 2014.

a 5.2% increase over 2014.

This includes:

Combined with local and state tourism

Lodging • Recreation • Food and Beverage • Retail and Service Stations • Transportation

generated taxes, the reduced tax burden per Niagara County Household in 2015 was $841. Niagara County employs 14,585 people making up 20% of the total workforce. Source: Tourism Economics, a division of Oxford Economics produces the Economic Impact of Tourism in New York 2015 Calendar Year

Getting the Word out across the World I N C R E M E N TA L VISITOR SPENDING

CHANNEL Marketing generated leads produced: Digital Display advertising generated:


$6,644,081 $8,340,543

Organic leads that entered into the database from landing on the website generated:


TOTAL incremental visitor spending generated through our marketing efforts:


TOTAL incremetal paid room nights generated:


Our advertising and marketing programs are created to motivate prospective visitors to vacation in Niagara USA. By developing inspiring and engaging content, we showcase the variety of experiences the destination has to offer through web, media and social channels. Through these channels we deliver relevant content that drive awareness and ultimately incremental visitation and sales to Niagara USA businesses.

N I AG A R A U S A 2015 C A M PA I G N I M PAC T







INCREMETAL PAID ROOM NIGHTS (Digital Display & Email Communications)



EM AIL COMMUNIC ATIONS We live in a digital world and email has become an increasingly effective and cost-efficient way to target prospective visitors. We provide our high value consumers, engaging and relevant content after they opt in to receive our monthly communications. Starting the program in 2014, we executed a survey to our initial email subscriber list to seek insight for improving email content and ultimately improving visitation from among subscribers. The survey provided us direction on what our consumers wanted to see in our emails. Since August of 2014, we have delivered more than 3.5 million emails while continuing to build our database.

D O M E S T I C P R O G R A M M AT I C D I G I TA L A DV E R T I S I N G 2015 Summer/Fall Campaign Our goal was to deliver 7.5 million impressions geo-targeting key areas with themes including romantic getaways and family vacations across 40,000 sites. We created a powerful interactive ad unit to increase the chance of consumer engagement and inspiration. We tracked engagements of 745,015 with video views totaling 95,930.



Hotel Data



AVERAGE DAILY RATE (4.66% increase from 2014)


OCCUPANCY (decrease of .2% from 2014)


REVPAR (4.4% increase from 2014)

MEDIA Capturing the World’s Attention FROZEN FALL S


Frozen Falls generated a global media frenzy with many media outlets coming into the destination and/or requesting photos and video. CNN, NY Times, CBS, MSN, The Weather Channel, Good Morning America online, Global News, The Guardian (U.K.), Baltimore Sun, and The LA Times were among a sampling of the global outlets highlighting the Falls.

We hosted several journalists and bloggers in market including; National Geographic, USA Today, BBC, AM NY and Mook Taiwan (travel guide) as well as journalists from Midwest Travel Writers Association, a leading organization for travel journalists.











Let’s Make a Deal episode aired July, 2015. Promotion included lodging at Four Points by Sheraton, dining at Top of the Falls, tickets to Old Fort Niagara, Lockport Locks & Erie Canal Cruise, Lockport Cave & Underground Boat Ride, Vino Visa Passports, Whirlpool Jet Boats and Discovery Passes.


A Digital Wonder






MEDIA IMPRESSIONS (Individual Views)







BO OK DIREC T Our Book Direct online reservation referral system launched March 2, 2015. This new platform allows consumers to view available accommodations or attraction partners and their rates during a specified date range and click direct to their reservation page. The new platform follows researched trends that consumers prefer to book direct with the actual hotel/attraction rather than through a third party. This platform allows our partners to manage their reservations and rates more efficiently.










New Fans 4.4k


Unliked your Page 3.0k

Social Media 750 500 250


FUN PHOTO 0 The digital arena is a great place to engage visitors and turn them into Brand Ambassadors. This year we 100 utilized Instagram and Twitter to run our Fun Photo 150 Mar '15 May '15 contest which enticed people to share their photos of PAGE IMPRESSIONS the region with the rest of the world.

1000k December 31, 2015

Jul '15

Sep '15

Nov '15

Impressions 3.5m

by 2.0m users

This contest launched the use of our new social media outlet Pintrest and generated a following of 330 participants. To date we have almost 600 followers.

New Website Data 500k

Our Department of First Impressions

0 Mar '15

May '15


ebook accounts

Jul '15

Sep '15

Page Post 1.1m

75,133 INTERACTIONS Checkin 593.8k

Paid 836.7k

Fan 16.4k

Organic 1.0m

BY 63,662 UNIQUE Mention 596 USERS

Viral 1.7m

Other 176

11,512,190 POTENTIAL User Post 12 REACH Question 0 Coupon 0


























Event 0




Here's a quick breakdown of people engaging with your Facebook Page

TWITTER STATS AGE & GENDER 13-17 18-24 25-34

2,615 3.9k / 5.2k New Twitter Followers in this time period

United States


48.9k / 72.7k


133.8k / 224.9k


Link Clicks


149.1k / 348.2k



134.8k / 338.2k




Retweets United Kingdom

32% Male

Oct '15


162.1k / 335.3k


TIONS 2,652


68% Female



Plain Text


Links to Pages


Photo Links


Buffalo, NY


Niagara Falls, NY



New York, NY



Cleveland, OH



Pittsburgh, PA



VISITOR SERVICES For us, it is a privilege and honor to make sure everyone’s first exposure to Niagara USA is a positive one. VISITOR CENTER The Niagara USA Official Visitor Center welcomed

• 106,233 visitors from over 80 countries. • A 159% increase of traffic over 2014!

The Niagara USA Volunteer Greeter program assisted in welcoming

• 21 convention groups. • 13 motor coach groups. • 2,443 visitors at Niagara Falls State Park.

Investing in Our Partners E XP TR AINING


We introduced our new EXP Program in 2015. This new training program provides the Niagara USA hospitality and tourism community with the training needed to enhance visitor experiences by educating them on our destination’s tourism product as well as customer service training specifically designed for the visitor. This is a FREE program and can be accessed from any computer, NIAGARA tablet or mobile device.

We launched the Day of Appreciation, May 6, 2015 to celebrate all hospitality employees and their contribution to the area’s tourism industry. Food and entertainment were enjoyed by over 400 attendees. Tourism is the second largest employer in Niagara County, employing approximately 14,585 people or 20% of the total workforce.


International Connections

INTERNATIONAL Global Initiatives • Partnering with ViaAir, a charter airline that brings visitors from New York City directly to NFIA purchasing day trip packages sold through Viator (a TripAdvisor subsidiary). In 2015, ViaAir brought 2,259 people to Niagara USA. A 130% increase over 2014. • Secured additional Niagara USA product within packages sold by Dongbu, a large South Korean tour operator who previously has featured little of the American side of the Falls. • Met with tour operators at World Travel Market and bought into a co-op with America As You Like It, a U.K. tour operator.

operators resulting in a collateral piece prominently featuring “How To Sell New York State” including Niagara USA. This piece is used as a training tool in the U.K. for businesses selling travel to the U.S.

• L & L Tours, a Chinese receptive operator, brought 150,000 Chinese visitors to Niagara USA. A 25% increase over 2014.

A “ WO N D E R ” F U L I N I T I AT I V E


Wine, Water & Wonders of Upstate New York (WWW) continues to be a successful multi region EXPLORE UPSTATE NEW YO RK marketing program. In December of 2015, WWW was awarded a $400,000 grant from the State of New York, which will allow WWW to broaden the marketing reach into Australia and continue expanding efforts in China, U.K., France and Germany. WWW will also begin to expand visibility through consumer channels.

Germany, U.K. and Australia are top countries of origin clicking on Niagara USA city page on the VisitTheUSA.com and GoUSA.com websites with a total of 2884 page views of the enhanced Niagara USA page: http://www.visittheusa.com/usa/states/new-york/ cities/niagara-usa.aspx












The Inspiration Guide is an international print publication, in collaboration with Brand USA, featuring partners in formatted “advertorial” style layouts. Over 550,000 print copies are distributed in 21 markets. This includes 10 languages and 13 versions of the Guide. 


• Attended the 2015 International Pow Wow (IPW), the travel industry’s premier international marketplace and the largest generator of Visit U.S.A. travel, in partnership with Fashion Outlets of Niagara, Hard Rock Café, Niagara Jet Adventures, Whirlpool Jet Boats and Niagara Adventure Theatre. Participated in 93 appointments with international tour operators resulting in 73 leads for Niagara USA partners and new business booked with IPW participants.

• Collaborated with the State of New York to host a familiarization tour with U.K., Germany, and Irish tour



WWW and Brand U.S.A., were part of a video production produced in Mandarin and posted on the Discover America website which is now VisitTheUSA.com

| new york


 Maid of the Mist boat tour

The thund beginning erous rush of Niagara of the Mist of this area’s Falls is just thrills an up-clo tour boats have . Legendary the se introd been giving Maid 1846. Watch uction visitors to the falls firewor all summ er. Follow ks explode over since vintages. the falls Explore a wine trail to world-class history along the Niagara-USA. Erie Canal com . DiscoverAmeri maidofthemis ca.ca/niagara t.com

Cave of the


Get closer than you imagine could to falls. Get the deafening soaked with spray on the Hurricane Deck.

Niagara-USA. com/lis Cave-of-the-W inds/164/ tings/

Jet Boat


Ride a jet-powered into the rapids just boat Niagara Falls. Get below and feel drench ed the water’ s power .

Niagara-USA. things-to-do/ com/



Seneca Resort Niagara & Casino

Enjoy slot machines, table games entertainme , exciting accommodatnt and luxury ions.



PETIT FUTE Petit Fute, a series of French travel guides, included the Wine, Water & Wonders of Upstate New York program in their 2015/2016 United States Country Guide. This guide highlighted attractions and restaurants throughout Niagara USA.

Mook Taiwan publishing was met at IPW 2015 at the Media Marketplace. After the meeting, they included Niagara USA in their Travel Guide focusing on the East Coast of the U.S. The Guide Book is printed in Traditional Chinese and the majority is distributed throughout China in bookstores and convenience stores focusing on the business and leisure traveler.


Buffalo and Niagara Canadian Digital Campaign In 2015, Niagara USA and Visit Buffalo continued their collaboration with an annual marketing program targeting Southern Ontario. The “girlfriend getaway” was inspired by testing a variety of interest areas digitally and showed the highest engagement. The joint initiative continues to be supported by Brand USA and I Love NY grants.

Canadian Email Communications

54.5 MILLION 431K







MOTORCOACH Get Your Motor Running Group traffic has always been a significant part of our annual growth. As such we make a concentrated effort to reach out and connect with tour operators to educate them on how profitable a destination Niagara USA can be for them.

We are World-Class Hosts


99 $929,350 105

Total number of groups booked by ntcc that visited in 2015

From the grandeur of the region to adrenaline-pumping activities, we are uniquely positioned to be the perfect hosts for regional and national conventions. In fact, convention sales continue

Estimated 2015 economic impact Groups booked by NTCC for future travel**


Estimated future economic impact


Additional groups assisted**


Estimated economic impact


Total economic impact for group visitation

CONVENTION SALES to build a strong presence in New York State and National Association marketplaces.



Domestic tour operator shows • Met with 323 tour operators

CONVENTION SALES Conventions that NTCC booked and were

Group Leader Shows: attended 5 including Pennsylvania Bus Association, Breakaway Tours Travel Show and Trans Bridge Group Leader show in PA; Great Day Marketplace in Cleveland and Greater NJ Motorcoach Association

held in 2015. 28

Participated in consumer shows to increase visibility and engage interested consumers in OH, NY, FL, PA, MA, CT and Toronto.

dates: 23

Return on Investment — 18 to 1 *Not all motorcoach business is reported to NTCC. **Groups booked and assisted in 2015 may not arrive in same calendar year.

total - Estimated Economic Impact - $9,741,030*

Conventions that NTCC booked for future

total - Estimated Economic Impact - $3,765,126*

Return on Investment — 63 to 1 *EEI formula for conventions is $192 per person per day based on Longwoods Travel USA research.






PUBLICATIONS The Power of Print OutdoorMap2015_Hot Spot 2006Final.qxd 8/10/16 2:23 PM Page 1

GREAT OUTDOORS The Inside Scoop on Our Outdoor Activities Niagara USA is known for the wide variety of outdoor activities it has to offer—and we’re making sure that it is well known. From articles in national publications to hosting national events, we are recognized as a destination of choice for outdoor enthusiasts everywhere.


Rock Bass

well as when they are in our destination. TR AVEL GUIDE

These fish can be found throughout the Greater Niagara area, too, with spring being the most popular time for catching these tasty fish. Beware of the sharp spines on the dorsal and pectoral fins. Worms, crabs and minnows are all favorite foods of whiskered fish, but stink bait, chunks of meat or dough balls can all be used to catch these fish, too. The state record brown bullhead is seven pounds, six ounces; the black bullhead is seven pounds, seven ounces.

With a circulation of more than 550,000, the Travel Guide provides an in-depth platform on which to tell the real story of Niagara USA to visitors from all over the world. Suckers

These fish can be found in most every stream flowing into Lake Ontario come spring and early summer. Spearing was once a legal method for taking these fish in the tributaries, but that option is no longer available to anglers. Instead, try fishing with dew worms at night. A state record sucker was caught in the Niagara River several years ago but it failed to make the books because of a low level of awareness. The top white sucker is five pounds, three ounces; the record redhorse sucker is 11 pounds, 11 ounces.

Brown Trout

Browns can be found throughout the year in Lake Ontario or its tributaries, with the hotspots being Eighteenmile Creek at Burt

Dam; Twelvemile Creek at Wilson; and the lower Niagara River during fall and winter. Come springtime, the big lake is the best spot, trolling the shoreline during April and May. July and August is a good time to target browns out a bit deeper, but inside of 100 foot depths. Placing small spoons on or near the bottom near the thermocline is traditionally the best approach. Fish over 30 pounds have been caught. The state record is 33 pounds, two ounces from Lake Ontario.



The Greater Niagara Fishing and Outdoor Expo was held at the Conference and Event Center Niagara Falls for its second year, doubling attendance to over 7,000. Booth space from vendors sold out. This provided additional overnight stays in Niagara Falls hotels, generating revenue for local businesses in January, a typically slower month.

THE BE AT GOES ON The Outdoor Beat, hosted by Bill Hilts Jr., has just completed its first year. It has become one of the most popular outdoor shows on LCTV in Western New York.

An effort between Visit Buffalo and Niagara USA, initially created for our Canadian visitors, showing them the abundance of shopping opportunities. This guide is also distributed to all domestic visitors interested in shopping availability.

Chinook Salmon

The king salmon is one of the most sought after trophies on Lake Ontario. They can be caught from April through November, with one of the best times being April and May on the Niagara Bar. During the Spring Lake Ontario Counties Derby, more than 60 percent of all winning fish are traditionally caught from these waters. August and September are also good months in the lake from the Niagara River to Olcott. This is when these fish will move into the river and tributaries in an attempt to spawn. The state record fish is 47 pounds, 15 ounces.

Rainbow/Steelhead Trout

Lake Sturgeon

There are many species of sturgeon, but the one that's indigenous to this area is the lake sturgeon. Considered a threatened species in this state, this living fossil has been making a comeback on the local front. These fish are easily identifiable by the sharp bony plates along their back and sides; and by their long pointed snout. Lake sturgeon can grow to lengths of over six feet, weigh in excess of 200 pounds and live to be more than 100 years old. Your best bet at seeing and/or catching one of these fish is in the Niagara River. It is illegal to possess these fish.


Musky is the king of freshwater and this majestic fish grows to mammoth proportions in the waters of Greater Niagara. Proof is the minimum size limit for fish caught in the Great Lakes is now 54 inches, a monster of a fish. Catch and release are the way most musky hunters treat their quarry and annually fish in the 40 pound class are sent back to be caught another day. Giant baits trolled with wire line or Fireline are the ticket, although an increasing number of anglers are taking up casting the outside of weed edges to target these fish with large 8-10 inch tubes.



Approximately 30 visiting media over the course of the year including publications like Bassmaster Magazine, FLW Outdoors, Fishing 411 TV Show, Point-Click-Shoot TV Show, Mid-West Outdoors TV, Great Lakes Angler, Ken Schultz Outdoors and many more. Niagara USA had excellent outdoor coverage representing over 200 articles, TV shows, radio shows and blogs with a readership of over 15 million combined.

Afishionado Sportfishing Captain Rob Mucho Lewiston, 14092 (716) 510-9877 AfishionadoSportfishing.com PO- 2 SP- S/T

Ernie's Guide Service Captain Ernie Calandrelli Lewiston, 14092 (716) 609-3064 ecalandrelli@quakerboy.com PO- 4, 6, 7 SP-B, W, S/T

Niagara Region Charters Captain Frank Campbell Niagara Falls, 14305 (716) 284-8546 niagaracharter.com PO- 3, 4, 5, 6, 7 SP- B, W, M, S/T

Riverside Sportfishing Captain Bruce Blakelock Lewiston, 14092 (716) 870-6880 niagarafish.com PO- 3, 4, 6, 7 SP- B, W, S/T

Ameri-Can Fishing Charters Captain Lloyd Schrack Niagara Falls, 14304 (716) 418-4738 fishtheniagara.com PO- 3, 4, 5, 6, 7 SP- B, W, M, S/T

Fish-n-Chips Charters Captain Harry M. Tolli Niagara Falls, 14304 (716) 694-4849 PO- 1 SP- S/T

Niagara River Guide Service Captain John DeLorenzo Niagara Falls, 14305 (716) 297-9424 niagarariverguides.com PO- 3, 4, 5 SP B, W, M, S/T

Thrillseeker Sportfishing Charters Captain Vince Pierleoni Newfane, 14108 (585) 615-1197 teamthrillseeker.com PO- 1, 3, 4 SP- S/T

Nick's Guide Service Captain Nick Calandrelli Lewiston, 14092 716-799-9108 ncalandrelli@gmail.com PO- 3, 4, 5, 6, 7 SP- B, W, S/T

Thumbs Up Guide Service Captain Joe Fonzi Gasport, 14067 (716) 438-2366 PO- 1, 2, 3, 4, 5, 6, 7 SP- B, W, M, S/T

Since Niagara USA is surrounded by water, here’s a few birds are checking out area waterways. The Niagara River Corrido an Important Bird Area. There are plenty of vantage points fo the hiking and biking trails listed in this brochure.

It allows us to solidify our brand and engage our consumers at the top of the sales funnel as Often called "redeye," they can be caught spring, summer and fall throughout the Greater Niagara fishing area. Considered a panfish, they can be caught in relatively shallow waters under docks, under overhanging bushes or around any type of bottom structure. Worms, small spinners and wet flies seem to work best. The state record is one pound, 15 ounces.

White Perch



Charter Captains

The white perch is a close relative of the white bass and striped bass. The most recognizable trait of this silvery fish is its purple throat. It differs from silver bass in that it has a dark back. Small worms are the best bait. They are usually found in six to eight feet of water near the bottom. The state record is three pounds, one ounce .

TV, radio, digital and print advertising in key markets have increased our exposure in publications including Wisconsin Outdoors, Illinois Outdoors, Great Lakes Angler, Lake Ontario Outdoors, Outdoor Guide (mid-west), Lake Ontario Counties Trout and Salmon Newspaper, NY Outdoor News Newspaper, Lake Ontario United.


Print continues to be a powerful and necessary component of our marketing efforts.

Carp are quickly gaining recognition as a prized catch in Greater Niagara waters, especially since European anglers started coming over to sample our fishery. The result has been some impressive catches, including some fish over 40 pounds. The state record is a 50 pound, six ounce beast. Carp can be found in most streams, the shallow bays of Lake Ontario, as well as throughout the Niagara River and the Erie Canal. Worms are a favorite bait, as is corn, dough balls or bread.

Coho Salmon

This cousin of the Chinook normally doesn’t get as big as the king. However, with the world record catch coming from Lake Ontario at 33 pounds, seven ounces, you might get an argument from some. These fish show up in the spring and hang around into the fall when they follow the kings in to spawn. Only Lake Ontario receives stockings of these fish in New York. These are also popular fish to target with spoons and spinners off the piers at Wilson and Olcott during the spring when waters are just starting to warm.

Atlantic Salmon

This species was once indigenous to New York. Catching an Atlantic salmon is a rare feat, but once you catch one you’ll remember it for a lifetime. Lake Ontario is the only water in the Greater Niagara area currently receiving stockings, with occasional fish showing up in Lake Ontario, the Niagara River and some of the tributaries like Eighteenmile Creek at Burt Dam. Minimum size for these fish is 25 inches long in an effort to protect them. The state record is another Lake Ontario fish, a 24 pound 15 ounce trophy. These fish are often confused with brown trout for identification.

Largemouth Bass

Largemouth bass have made a tremendous comeback to the Niagara Region. The presence of zebra and quagga mussels, along with stringent pollution controls, has contributed to very clear water conditions throughout the Great Lakes. This has resulted in significant weed growth, giving the largemouth a place to grow and prosper. Largemouths are found in shallow, weedy areas of the Niagara River, as well as in bays and harbors lining the shores of Lake Ontario. Jig and pig along with plastic worms and spinner baits work best. A state record fish was electroshocked from the upper Niagara River a few years ago by fisheries biologists.

Northern Pike

Olive green on the back turning to yellow on the underside with six to eight dark bands on their sides, yellow perch travel in schools so when you find one you'll find more of these excellent eating table fare. These fish can be found in good numbers throughout the Greater Niagara Region, especially in lakes Erie, Ontario and the Niagara River. Spring and fall are the best times to catch these fish with minnows and red worms the best baits. The state record catch is a three pound, eight ounce fish that was reeled in from Lake Erie back in 1982. Current daily creel limit is 50 fish.

BlueGill/Pumpkinseed Walleye

Walleye is one of the most popular sport fish anywhere. They grow big and plenty are available here in the Greater Niagara Region. If you want to catch a limit of 4 to 7 pound fish there is no place in North America better than Lake Erie. It’s known as the Walleye Capital of the World! What’s a little known secret, though, is that the Niagara Bar located at the Mouth of the Lower Niagara River/ Lake Ontario hosts some of the largest walleye anywhere. Fish in the 14 to16 pound class are taken ( and released ) annually and one over 18 pounds has been recorded (although not officially because the state record is 16 pounds, eight ounces). Best baits are spinner and worm for you drifters and slow trollers. For speed trolling Reef Runner Stick Baits and worm harnesses attached to Dipsy Divers and side planers/planer boards work best. A jig tipped with a nightcrawler is also a tough bait to beat. Three-way rigs with a harness are also growing in popularity.


The sheepshead or freshwater drum is the only member of the drum family that lives entirely in freshwater in North America. They are quite common throughout the Great Lakes of Western New York and usually put up a good fight. The ear bones in the head of the fish have long been considered "lucky stones". Average size is only about 15 inches long, but they do get much bigger. The state record catch is currently 26 pounds, nine ounces.


Rainbow smelt is a popular forage fish in the Great Lakes. Lake Ontario supports fair populations of these tasty baitfish, which are most accessible in the spring when they attempt to run up some select feeder streams to spawn. The most noteworthy is the lower Niagara River. Lewiston hosts a Smelt Festival the first Friday in May, but most of the run usually takes place in April. Long handled dip nets are used at night to catch these fish. The lower river truly is the Smelt Capital of the World!

These popular panfish are just what the doctor ordered to keep young kids busy and happy. While these are two different types of fish, they'll often occupy the same waters, such as around sunken limbs, weeds or any type of shallow bottom structure. Red worms are the favorite bait of these feisty scrappers. They can be found in Lake Ontario, the Niagara River, the Erie Canal and most inland lakes and ponds like Bond Lake and the NYPA Reservoir.

Lake trout, once indigenous to Lake Ontario, is part of a Federal restoration effort. Starting in 2015, annual target stockings in the lake will be 800,000 fish in an effort to create self-sustaining populations. In Lake Ontario and the Niagara River, lake trout abound throughout the year. In the lake, fish can be caught from the Niagara Bar at the mouth of the river to 30 Mile Point to the east. In the winter and early spring, lake trout can be caught consistently in the lower river and off the mouth on the Niagara Bar using a variety of methods. The daily limit it two fish per person per day, allowing anglers to keep one of any size and one outside of a 25 to 30-inch slot, protecting prime spawners. The season is closed from Sept. 30 to the end of the year. Average size for these fish is 10 to 14 pounds, but fish over 20 pounds are caught regularly. The state record is a 41 pound, eight ounce fish from Lake Erie but the previous record came from the Niagara Bar.

Smallmouth Bass

Smallmouth bass are one reason that so many fishermen come to the Greater Niagara Region each year. Both Lakes Erie and Ontario hold huge numbers of smallies and they grow to trophy size as well. Average catches are 20 to 50 fish a day can be enjoyed throughout the season with fish in the 4 pound class not uncommon. Fish in the super-trophy 6 and 7 pound range show up each year as well. Minnows and crawfish work best for those who choose live bait; tube jigs, grubs and other soft plastics take the most fish when using artificials. The state record fish comes from Lake Erie, an eight pound, four ounce fish hauled in during the special early season on Lake Erie. This early season extends from the first Saturday in May until the third Saturday in June when the rest of the state opens up. Catch and release bass fishing is available throughout the state outside of the regular season.

The Niagara County Fisheries Development Board is a group of County Legislature-appointed fishing enthusiasts dedicated to protecting and enhancing our angling resources in Niagara USA and surrounding waters. They advised the County Legislature on keys issues that impact the local fisheries, as well as the Great Lakes in general. If you have a concern that you would like to share, email them at ncfdb1@yahoo.com.

Freshwater Fishing Regulations

Channel Catfish

These fish are really making a mark on the local fishing scene, with a state record fish of over 31 pounds coming from Lake Erie waters in 2002. While that mark has since been broken by a 32 pound, 12 ounce fish, these fish can be consistently caught from May to October throughout Great Lakes waters.

Bob Cinelli Sportfishing Captain Bob Cinelli Olcott, 14126 (716) 860-9774 bobcinelli@hotmail.com PO- 1 SP-B, S/T Breakaway Fishing Charters Captain Jeff Parrish Sanborn, 14132 (716) 940-1307 jparrish@rjsales.com PO- 2 SP- S/T Captain Jim's Charter Service Captain James S. Gordon III Appleton, 14008 (716) 778-7735 captjimscharters@yahoo.com PO – 3, 4, 5, 6, 7 SP- B, W, M, S/T

Chopper's Sportfishing Charters Captain Tony LaRosa Lewiston, 14092 (716) 754-1919 PO- 3, 4 SP-B, W, S/T DRAB6 Fishing Charter Captain Stephen Drabczyk Lewiston, 14092 (716) 807-6248 drab6fishing.com PO- 3, 4, 5, 6, 7 SP- B, W, S/T

Hot Pursuit Sportfishing Captain Roger Voorhees Newfane, 14108 (716) 807-7342 hotpursuitsportfishing.com PO- 1 SP-S/T

On-The-Rocks IV Captain Mike Johannes Ransomville, 14131 (716) 791-3646 ontherocksii@aol.com PO- 2 SP- S/T

Instigator Sportfishing Captain Alan Sauerland Olcott, 14126 (716) 504-7789 ajsauerland@gmail.com PO- 2 SP- S/T

Paul's Charter Service Captain Paul Devlin Niagara Falls, 14304 (716) 283-9693 PO- 3, 4, 5, 6, 7 SP- B, W, M, S/T

Jiggin' Jake's Charters Captain Jacob Joseph and Dave Elliott Youngstown, 14174 (716) 531-1898 / (716) 731-4215 facebook.com/jiggingjakescharters PO- 1, 2, 3, 4, 6, 7 SP- B, W, M, S/T

Prime Time Sportfishing Captain Kevin Jerge Wilson, 14172 (716) 863-1001 Wilsonboatyard@yahoo.com PO-2 SP- S/T Pursuer Charter Service Captain Lee Samson Newfane, 14108 (716) 778-7310 captlsamson@hotmail.com PO- 1 SP- S/T

Kingfisher Charters Captain Mark Vilardo Youngstown, 14174 (716) 751-FISH lakeontariosalmon.com PO-1, 3 4 SP- B, M, S/T

Lone Wolf Sportfishing Captain Dan Evans Newfane, 14108 (716) 863-0018 captaindan@lonewolfsportfishing.co m PO- 2, 4 SP- S/T Muddy Rudder Charters Captain Paul Mayer, Jr. Burt, 14028 (716) 778-5233 PO- 1 SP- S/T

Empress Charter Service Captain Duane Hofert Wilson, 14127 (716) 998-0129 captduane@aol.com PO- 2 SP- S/T

Niagara Rainbow Charters Captain Joseph Marra Lewiston, 14092 (716) 754-0951 jmarra@wrightbev.com PO- 3, 4, 6 SP- B, S/T

UPPER NIAGARA RIVER Bow & Stern Marina 400 River Road, North Tonawanda, NY 14120 (716) 692-2316

LOWER NIAGARA RIVER Youngstown Harbor 555 Water Street, Youngstown, NY 14174 (716) 219-4183 Youngstownharbor.com

Reel Diel Fishing Captain Mike Diel Gasport, 14067 (716) 478-6746 PO- 1, 3, 3, 4, 5, 6, 7 SP- B, W, M, S/T Reel Hospital Charters Captain Larry Balch Ransomville, 14131 (716) 791-4303 PO- 1, 3, 4, 6, 7 SP- B, W, S/T Reel Rush Sportfishing Charters Captain Mike Lis Newfane, 14108 (716) 433-4269 rrushsportfishing@yahoo.com PO- 2 SP- S/T

Week Daze Sportfishing Captain Bill Shubbuck Lockport, 14094 (716) 535-7566 weekdazesportfishing.com PO- 1, 5, 6, 7 SP B, W, S/T West End Guide Service Captain Tyler "Taz" Morrison Appleton, 14008 (716) 940-9981 wegs.us PO- 1, 2, 4 SP- S/T Wet Net Charters Captain Matt Yablonsky Youngstown, 14174 (716) 550-0413 getthenetwet.com PO- 3, 4, 5, 6, 7 SP- B, W, S/T

Refer to your New York State Freshwater Fishing Regulations Booklet or visit the New York State Department of Environmental Conservation website at dec.ny.gov/outdoor/7917.html for updated information.

East Pier Marina 512 River Road, North Tonawanda, NY 14120 (716) 245-6795

Gratwick-Riverside Park * 1100 River Road, North Tonawanda, NY 14120 (716) 695-8520

Griffon Boat Dock & Park * 9551 Buffalo Avenue, Niagara Falls, NY 14304

opportunities, from fishing to hiking, biking and paddling. Niagara USA is recognized around the world for its fishing, one of the reasons why Olcott Beach was voted the “Ultimate Fishing Town” in 2012 by the World Fishing Network. From trophy trout and salmon to stellar smallmouth bass, walleye and muskellunge, the destination is perfect for the entire family to enjoy. Hire a charter captain, bring your own boat or fish from shore – all options exist for whatever your level of experience. Sportfishing is fast becoming an important attraction in the Greater Niagara Region, perfect for the outdoor enthusiast and for

families looking to get back to bonding and nature. There are loads of other outdoor attractions, too, including recreational boating and sailing, lots of parks, hiking paths, birding opportunities (the Niagara River Corridor is internationally recognized as an important bird area), hunting options and much more. Add in the cultural, historical and recreational highlights of Western New York and you can see that this area really does have a tremendous amount to offer visitors and residents alike. Greater Niagara USA – You’ll "fall" for us all over again reel soon!

B-Bass W-Walleye M-Musky S/T-Salmon/Trout

Smith Boy's Marine Sales 280 Michigan Avenue, North Tonawanda, NY 14120 (716) 695-3472 smithboys.com

A-1 Bait Supply 5425 Grauer Road, Niagara Falls, NY 14304 (716) 297-5480 outdoorsniagara.com/a1bait.htm

All in the Same Boat Tackle Shop 2911 South Main Street, Newfane, NY 14108 (716) 638-4158 asbtackle.com

Colville Outfitters 125 Ontario Street Wilson, NY 716-572-9268 www.Colvilleoutfitters.com

Creek Road Bait and Tackle * 4419 Creek Road, Lewiston, NY 14092 (716) 807-6111 drab6fishing.com/bait-tackle

Village of Lewiston Marina & Launch Ramp 145 N. 4th Street, Lewiston, NY 14092 (716) 754-8271

Waterfront Park 489 Water Street, Youngstown, NY 14174 (716) 745-7721

Botanical Gardens Park Launch Ramp * Sweeney Street at East Robinson, North Tonawanda, NY 14120

Canal West Niagara County Boat Launch * Tonawanda Creek at Townline Road, North Tonawanda, NY 14120

Les Allen's Live Bait 350 Hawley Street, Lockport, NY 14105 (716) 433-8983

Middleport Sports Shop 25 Main Street, Middleport, NY 14105 (716) 735-5040

Niagara Outdoors 223 Witmer Road, North Tonawanda, NY 14120 (716) 695-5873 Niagaraoutdoors.com

Johnson's Country Store * 6221 Robinson Road, Lockport, NY 14094 (716) 434-9411 johnsonscountrystore.com Rainbow Sports * 267 Oliver Street, North Tonawanda, NY 14120 (716) 692-7510

Tonawanda Creek Launch Ramp * Rapids Road, Lockport, NY 14094 Widewaters Marina & Launch Market Street, Wilson, NY 14172 (716) 433-9795

LAKE ONTARIO Fort Niagara State Park *  Route 18F, Youngstown, NY 14174 (716) 745-7273 nysparks.com

Golden Hill State Park * 9691 Lower Lake Road, Barker, NY 14012 (716) 795-3885 or (800) 456-2267 nysparks.com

Hedley Boat Co. Ontario Street, Olcott, NY 14126 (716) 778-7771

The Slippery Sinker * 5780 W. Main Street, Olcott, NY 14126 (716) 778-0713

The Boat Doctors * 5786 E Lake Rd, Olcott, NY 14126 (716) 778-8592 Olcottfishing.com

Walmart Supercenter – Lockport * 5735 South Transit Road, Lockport, NY 14094 (716) 438-2404 walmart.com

Walmart Supercenter - Niagara Falls * 1540 Military Road, Niagara Falls, NY 14304 (716) 298-4484 walmart.com


Bootleggers Cove Marina Beccue Island, Wilson, NY 14172 (716) 751-6466 sunset-bay-marina.com

Wilson Tuscarora State Park  3371 Lake Road, Wilson, NY 14172 (716) 751-6361 nysparks.com

Walmart Supercenter North Tonawanda * 866 Niagara Falls Boulevard, North Tonawanda, NY 14120 (716) 243-4138 walmart.com

Wiggeling Willies Bait Shop 457 Oliver Street, North Tonawanda, NY 14120 (716) 870-9167


Lake Ontario Motel 3330 Lockport-Olcott Road, Newfane, NY 14108 (716) 778-5004 lakeontariomotel.com

Niagara Gun Range 3355 Niagara Falls Boulevard, North Tonawanda, NY 14120 Niagaragunrange.com *Most Town and village halls sell sporting licenses

A project funded by New York State grants has become a tourism product highlighting New York State’s historical attractions, inns, restaurants and special events with a “haunted” focus. In the last 2 ½ years there have been 279,729 brochures distributed, highlighting several points of interest in Niagara USA.


Developed for the tour operator market, this collateral piece contains unique and themed tour itinerary suggestions to make planning a Niagara USA getaway easy.

Both Mute an swans that o species can w such as matin approximate Swans, both winter, can b Swans have a Swans have m


A large diving frequency in large winteri reasons for d

The most wide-spread cormorant in North America, it is the only one of six species of cormorants that occurs in Western NY.

Canada goose Perhaps the most recognizable bird seen near the water, large flocks of Canada Geese are the iconic symbol of spring and fall migration in Western NY.


Common Me and spectacu green heads, serrated bill t ducks that w each year in t water of Lake Lake Ontario Niagara River 31% of the st entire popula Common Me has been rec wintering on Niagara River

Ring-billed Gulls This handsome gray and white gull is the most commonly seen gull in Western NY, seen as often on the water, as it is in fields, refuse dumps, or parking lots, scavenging for food scraps from people. This familiar, medium-size gull is an agile flier, and is distinguished from other gulls by the black ring around the end of its slim bill. The best time to view a panoply of gull species in Western NY is in the winter, when many arctic and western gulls species can be seen in Lake Ontario and the Niagara River.

population of Goldeneyes a their wings m spot on its he

Special Credit: NY

Visit buffaloornithologicalsociety.org or call the WNY Dial-A-Bird Hot

Top 10 Niagara USA Hikes and Bikes


“Take a Hike…or b

Niagara USA has numerous trails or hiking/biking options to co that would make for some great outdoor fun for the entire fam year! However, spring and summer are especially appealing for

1. Artpark State Park gorge trail, Lewiston: Access off of Fourth Street or Portage Street in Lewiston to park. Upper and lower trails extend from this fine arts facility into the gorge. A great spot for fishing, too, with improved access points to the water’s edge. Easy hike.

Southtowns Walleye Association of WNY southtownswalleye.org 5895 Southwestern Blvd., Hamburg, NY | 716-649-8202

2. Whirlpool State Park gorge trail, Niagara Falls: Access to the lower gorge via stairs. Can connect with Devil’s Hole State Park and a circle tour is available combining the upper and lower rim trails for a three mile hike. Medium difficulty.

WEBSITES OF INTEREST Western Lake Ontario Fishing Guide olcottfishing.com

3. Devil’s Hole State Park gorge trail, Niagara Falls: Access to the lower gorge via stairs. Can connect with Whirlpool State Park and a circle tour is available combining upper and lower rim trails for a three mile hike. Medium difficulty.

Lake Ontario Sportsfishing loc.org ilovenyfishing.com

Niagara River Anglers Association niagarariveranglers.com

4. Erie Canal Towpath, Lockport to Middleport: Walk or bike along the Erie Canal from Lockport to Middleport and beyond on the historic canal towpath. It runs for miles and miles and continues across the state.

Lake Ontario Trout & Salmon lotsa.org Outdoors Niagara outdoorsniagara.com

Niagara Tourism and Convention Corp. Fishing Hotline niagara-usa.com


Fishing Hiking Biking Birding

Niagara Co. Fishing Hotline 877-FALLS US www.niagara-usa.com



Double-crested Cormorants

Town of Newfane Marina  West Main Street, Olcott, NY 14126 (716) 778-5462

Town of Wilson Boat Launch 12 Mile Creek (W. Branch), Wilson, NY 14172 (716) 751-6704

Wilson Boat Yard & Marina  57 Harbor Street, Wilson, NY 14172 (716) 751-9202

Western New York Bassmasters www.wnybassmasters.com

NYS Department of Environmental Conservation dec.ny.gov

Great Blue Heron Like the Great Egret, the Great Blue Heron is also a migratory species and a colonial breeder, with very similar habitat and food preferences. A large wading bird, the Great Blue Heron stands nearly five feet tall with a wingspan of five to six feet. They nest on Motor Island in the Upper Niagara River.

McDonough Marine

Niagara Musky Association niagaramuskyassociation.ning.com

Wilson Harbor Invitational Derby www.wilsonharborinvitational.com

The Great Egret can be found in freshwater, estuarine, and marine wetlands across North America. Western New York boasts the distinction of playing host to a large Great Egret colony on Motor Island Wildlife Management Area in the upper Niagara River, where these majestic white birds can be seen nesting in trees alongside Great Blue Herons, Blackcrowned Night Herons, and Double-crested Cormorants.

SP – Species

Lake Ontario Trout & Salmon Assn. (LOTSA) Niagara County 193 Sausalito Drive, East Amherst, 14051

Lake Ontario Counties Trout and Salmon Derbies loc.org

Great Egret

1-Lake Ontario-Olcott 2-Lake Ontario-Wilson 3-Lake Ontario-Youngstown 4-Lower Niagara-Lewiston 5-Upper Niagara River 6-Lake Erie/Buffalo 7-Lake Erie/Sturgeon Point

1568 Lockport-Olcott Olcott, NY 14126 (716) 778-7665

These ducks Canal to any common du helps to ide curly-Q tail, responsible the universa

The Black-crowned Night Heron is the most widespread heron in the world, existing on every continent except Australia and Antarctica. A short, stocky, wading bird, this species forages in the evening along the shoreline of the Niagara River.


City of North Tonawanda Launch Ramp * Sweeney Street at Service Drive, North Tonawanda, NY 14120 (716) 695-8520


Black Crowned Night Heron


Niagara River Anglers Association PO Box 203 Lasalle Station, Niagara Falls, 14305 (716) 731-4780

Greater Niagara Fish Odyssey Derby – Niagara, Erie and Orleans counties fishodyssey.net

Peregrine Falcons are also in the rise in WNY. Up to 10 pairs of Peregrine Falcons have been seen in Western NY. These falcons can be seen year round, along the waterfront, hunting the abundant waterfowl and gulls and pigeons commonly seen on the waterfront. Peregrines are the fastest animal on the planet, achieving diving speeds of over 230 mph. Two nesting pairs of falcons can been seen in the Niagara Gorge, one at Niagara Falls, and one at the NYPA power plant in Lewiston.

PO – Port


Niagara USA Pro-Am Tournments – Wilson and Olcott lakeontarioproam.net

Peregrine Falcon

Niagara Co. Fishing Hotline 877-FALLS US

ERIE CANAL Bolton Road Bridge Ramp * Telegraph Road, Gasport, NY 14067

Providing our fishing and outdoor UFFET OFFER! OFFER! SpecialBBUFFET enthusiasts with targeted information on fishing, hiking, biking and birding in Niagara USA. Our Fishing & Outdoor Activities map GET ONE 1/2 OFF! highlights all of the important information needed to explore the great outdoors.

Welcome to Niagara USA , an outdoor playground that offers outdoors enthusiasts not only a world class sportfishery, but also a wide variety of outdoor activities that can keep you busy outside all year long! While Niagara Falls is the outdoor icon that millions associate with every year, it’s these same waters that create an amazing angling experience that thousands upon thousands enjoy every. Every species of fish that swims in the Great Lakes can be found here, combined with trophy quality and spectacular scenery. The mighty Niagara River joins two Great Lakes – Ontario and Erie – and the Erie Canal affords other outdoor

The bald eagle is the symbol of the United States and populations of nesting pairs have been increasing in New York. Reduced to only a single pair in NY in 1972, restoration efforts are working. In 2014, 254 pairs of nesting bald eagles were counted in NYS, and 32 pairs of nesting bald eagles are in Western NY. Eagles can be sighted throughout Niagara County in places like the Niagara River corridor and Iroquois National Wildlife Refuge.

1st Choice Charters Captain Randy Lingenfelter Lewiston, 14092 (716) 940-2845 1stchoicecharters.com PO – 2, 3, 4, 6 SP- B, W, S/T



Bald Eagle

= Fish Cleaning Station * = Launch site only

Placid Harbor Marina 1 Detroit Street, North Tonawanda, NY 14120 (716) 693-6226

These small exotic invaders spell bad news for the local fish communities. Introduced into the Great Lakes through illegal ship ballast exchanges in the past decade, population levels have exploded and they are starting to displace native species of fish. That said, they are now being recognized as an important food source with many fish species.

Sometimes referred to as Calico bass, these tasty panfish can be found in the shallows of the Great Lakes, the Niagara River and even in the Erie Canal. Both white and black crappie can be found in the Greater Niagara Region with the best bait being a minnow placed two feet below a bobber. They will also hit small artificial lures. Best time of year to catch these fish is spring and fall. State record black crappie is three pounds, 12 ounces. White crappie is three pound, 13 ounces.

Angling Adventures with Schultz Sportsfishing Captain Barry Schultz Lockport, 14094 (716) 228-7334 captainbarry.com PO- 3, 4, 5, 6, 7 SP- B, W, M, S/T

Once visitors are in Niagara USA, Marinas & Launches we provide them with engaging stories and ideas on what there is to see and do while here, making it easy for them to extend their Bait & Tackle Shops stay. Distributed in over 96% of properties in Niagara USA. Round Goby


Anglers Obsession Charters Captain Joe Czyrny Lewiston, 14092 (716) 696-0280 anglersobsessioncharters.com PO- 1, 2, 3, 4, 5, 6, 7 SP- B, W, M, S/T

Hawg Master Charters Captain James Taylor Youngstown, 14174 (800) 464-0103 hawgzcharters@yahoo.com PO- 4 SP- B, W, S/T

N I AG A R A N OW! IN ROOM Lake Trout

White Bass

The entire Niagara River was once a fish factory for these fish. Also known as silver bass, population numbers have dwindled a bit. However, they can still be caught with some regularity in the spring and fall by anglers using small silver spoons, spinners, small jigs tipped with twistertails and live bait like worms.

Yellow Perch

This first cousin to the musky can be found with frequency throughout the Greater Niagara area. Some of the weedy areas around the Niagara River, as well as some of the harbors off lake Ontario, offer good opportunity to catch these toothy critters. Ditto on the Erie Canal, especially in the spring off feeder creeks. A chub fished under a bobber is a favorite shorefishing technique. Other popular baits include spinnerbaits, spoons, stickbaits -anything with flash. While no one has ever caught anything close to the state record 46 pound, two ounce mark, fish over 20 pounds have been recorded from local waters.

The rainbow/steelhead trout are popular targets and can be caught throughout the year in Greater Niagara waters. These fish can be caught in the tributaries from September through May, depending on water temperatures. During the remaining months, they can be caught in both Great Lakes (Erie and Ontario) by targeting thermal structure in preferred temperature zones. Spoons and stickbaits are the most popular baits for trollers; drifters and casters like using egg sacks, egg imitation baits or live bait like worms or minnows. : The top steelhead fishery in the Greater Niagara area is the lower Niagara River. Not far behind is 18 Mile Creek in the Town of Newfane near Burt Dam. The state record steelhead was caught out of Olcott in August of 2004, a 31 pound, three ounce fish reeled in by Rob Wilson of Ohio.


As we continue to grow our groups and meetings business, Niagara USA’s Destination Planner provides resources for domestic and international tour operators and meeting planners with suggestions of what to see, what to do and where to eat throughout Niagara USA.

5. Upper Niagara River hike and bike trail, Niagara Falls: From Niagara Falls State Park to LaSalle Park next to the Grand Island bridge (north), this hike and bike path is perfect for viewing the scenic river above Niagara Falls. Great for birding opportunities and casting a line for fishing. 6. Town of Lockport Nature Park, Lockport: Located on Slayton Settlement Road in the Town of Lockport, this is a great park to stretch your legs and take in the local nature scene. Over a mile of trails extend below the fringe of the Niagara Escarpment. 7. Victor Fitchlee Memorial Royalton Ravine Park, Royalton: This is an exciting natural area located off Gasport Road, including a fishing pond and a picnic area. 8. Iroquois National Wildlife Refuge, Basom: With 11,000 acres of public land, there are several well-maintained trails available. Kanyoo Trail offers 1.3 miles of trails off Route 77, east of Lockport. Onondaga Trail is a 1.2 mile

trail (one way Trail is a 1.3 m area for bird w

9. Tonawanda Areas, Royalto Iroquois Natio over 8,000 acr opportunities and fall migra

10. Wilson-Tu four miles of h park off Route opportunities well.

Other hiking11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Bond Rans Gold Josep Fort Four Pend and Five Hart Gulf Wils






Niagara USA has seen an increase of film crews coming in to NIAGARA capture the panorama of the BUFFALO FILM COMMISSION

Thehas Village of Lewiston played a in starring roleright, in a feature film region. From documentaries to dramas, our region become a celebrity its own called “After the Sun Fell.” The producers felt that Lewiston


exemplified providing the perfect backdrop to tell stories of all kinds. "small town America at its finest.”The film is expected to be released in late 2016.






Actresses Annie Potts (Ghost Busters, Who’s Harry Crumb? , etc.) and Mickey Sumner (daughter of musician “Sting”) shot scenes at Niagara Falls for the movie “Two for One.”

The Village of Lewiston played a starring role in a feature film

Actresses Annie Potts (Ghost Busters, Who’s Harry Crumb? , etc.) and Mickey Sumner (daughter of musician “Sting”) shot scenes at Niagara Falls for the movie “Two for One.”

We continue our support of the Buffalo Niagara Film called “After the Sun Fell.” The producers felt that Lewiston Commission in their marketing of the Niagara Region exemplified "small town America at its finest.”The film is for movie and television production. Due to their expected to be released in late 2016. efforts, Niagara County saw 137 production days, with 611 hotel room nights booked. That translates Actresses Annie Potts (Ghost Busters, Who’s Harry BUFFALO NIAGARA FILM COMMISSION Buffalo Niagara Film Commission in marketing the Niagara into an economic impact of $3,656,000. Crumb? , etc.) and Mickey Sumner (daughter of G R E AT A ME R I C A N R A ILROA D J O U R NE YS , Niagara County benefited from over 3.6 Million dollars in local




The Village of Lewiston played a starring role in a feature film

musician “Sting”) shot scenes at Niagara Falls for

A Brand New World is Coming

The NTCC continued its strong with the Buffalo Niagara Film Commission in marketing movie “Two One.” BBCpartnership Network’s “Great American Railroad Journeys”felt traveled to the Niagara Athe television crewfor from the I Love NY production called “After the Sun Fell.” Thebenefited producers that Lewiston Region for movie and television production. In 2015, Niagara County from over 3.6 Million dollars in local Niagara to shoot a segment at the Falls for broadcast to millions of staff shot footage at Old Fort Niagara in Youngstown spending from the film and exemplified television industry. "small town America at its finest.”The film is

viewers across Europe and Asia.

expected to be released in late 2016. The European television show "Great American Railroad

2015 HIGHLIGHTS: Journeys” traveled to Niagara to shoot a segment at the

for an upcoming television campaign. They focused on the fort and it’s re-inactment actors.

As stewards of a global icon, we understand the need for a brand that plays well on the world

Falls. The episode was broadcast to millions of viewers across Europe and Asia on the BBC network.


stage. That’s why in 2015, we started an initiative to re-brand the entire region to differentiate

NIAGARA COUNTY 2015other destinations. We want a brand that celebrates the uniqueness of our Niagara USA from BY THE region, NUMBERS one that all our partners can proudly get behind. Launching in 2017, our new brand A television crew from the I Love NY production


shot us footage willstaff provide with: PRODUCTION DAYS: 137 at Old Fort Niagara in Youngstown

for an upcoming television campaign. They focused The European television show "Great American Railroad HOTEL ROOM onNIGHTS: the fort and611 it’s re-inactment actors. FO U R FA LL S O F B U FFA LO T WO FO R O NE traveled to Niagara to shoot a segment at the Journeys” • A long-term brand strategy that guides future sales • A competitive assessment of Niagara USA Extreme ice climber Will Gadd made a dramatic ascension NFL was Films used Niagara Falls asmillions a key location forviewers Falls. The episode broadcast to of and marketing of the destination and will include at the ice covered Horseshoe Falls in January. The event for based upon research. “The Four Falls of Buffalo” which was televised on A television crew from the I Love NY production NFL Films used Niagara Falls as a key location for Four Falls TOTAL NIAGARA SPEND: Actresses Annie Potts (Ghost Busters, Who’s Harry Crumb?, etc.) Red“The Bull energy drink was seen by millions through an across Europe and the BBCCOMMISSION network. ESPN.Asia Hall ofon Fame quarterback Jim Kelley was BUFFALO NIAGARA FILM COMMISSION BUFFALO NIAGARA FILM stakeholders throughout the county. • Establish a clear brand promise that clarifies what of Buffalo” which was televised on ESPN and told the story of theand national and international press internet broadcast



shot footage at Old Fort Niagara in Youngstown and Mickey Summer (daughter ofinterviewed musician Sting) scenes in frontshot of the mightyat waters as he told staff the coverage including CNN, Fox News, the BBC, Central“Twostory Buffalo Bills’ four consecutive trips to the Superbowl. of the Buffalo Bills four consecutive trips to for an upcoming television campaign. They focused Niagara Falls forChina the movie for One.”


the destination offers and sets it apart 2015 from other Annie Potts (Ghost Busters, Who’s Harry NIAGARA COUNTY and many moreActresses networks. nsion The European television show "Great American Railroad the Superbowl. NFL Films used Niagara Falls as a keyTelevision location for Rainbow Bridge Motel was another independent on the fort and it’s re-inactment actors. vent for Crumb? ,traveled etc.) Mickey Sumner competitive Journeys” to Niagara to County shoot aas segment at the of “The Four Falls of Buffalo” which was televised on feature film which and used Niagara an(daughter BY destinations. THE NUMBERS an Falls. The episode was broadcast to millions of viewers ESPN. Hall of Fame quarterback Jim Kelley was musician “Sting”) shot scenes at Niagara Falls for • A value proposition statement. exclusive backdrop for their movie. This comedy of Lewiston playedinafront starring inwaters a feature ess across Europe and Asia the BBC network. interviewed of the role mighty as hefilm told the the should be completed in on mid 2016. movie “Two for One.” Central PRODUCTION DAYS: 137 er the Sunstory Fell.” The producers that Lewiston of the Buffalo Bills fourfelt consecutive trips to page 2 of 2 NIAGARA COUNTY 2015 the Superbowl. d "small town America at its finest.”The film is

• An authentic destination BY THE NUMBERS HOTEL NIGHTS: 611 brand that ROOM will drive additional o be released in late 2016. PRODUCTION DAYS: 137 awareness, overnight visitation, A F TE R THE SU N FE LL R A INB OW B R ID G E MOTE L ACCID E NTA L SWITCH TOTAL NIAGARA SPEND: HOTEL ROOM NIGHTS: 611 andAnnie increased spending to Bridge Motel” was another Actresses Annie Potts“Rainbow (Ghost Busters, Who’s Harry Actresses Potts (Ghost Busters, Who’s Harry The Village of Lewiston played a starring Several Niagara County locations were independent feature film which Crumb? , etc.) and Mickey Sumner (daughter of used Crumb? , etc.) and Mickey Sumner (daughter of role in a feature film called “After the Sun used for Hollywood thriller movie entitled Niagara County as an exclusive musician “Sting”) shot scenes at Niagara Falls for backdrop musician “Sting”) shot scenes at Niagara Falls for Fell.” The producers felt that Lewiston “Accidental Switch”. Scenes were shot at Niagara County. Rainbow Bridge was another independent TOTAL NIAGARA SPEND: The Village of Lewiston played a starring roleHollywood in a feature film The VillageMotel of Lewiston played a starring role in a feature film Director Fred Olen Ray used several Niagara County locations for his thriller movie entitled


for their movie. the movie “Two exmplified “small town America at its finest.” the Niagara Falls International Airport, the for One.” called “After the Sun Fell.” The producers felt that Lewiston called “After used the Airport, SunNiagara Fell.” TheCounty producers felt film asStreet, anthat Lewiston “Accidental were shotfeature the Niagara Fallswhich International the Aquarium, Old Falls Aquarium ofSwitch.” NiagaraScenes , Old Falls Street,atand the exemplified "small town America at its finest.”The is Deck at Niagara Fallsexclusive and the film Hurricane State Park. exemplified "small town America at its finest.”The film is backdrop for their movie. This comedy Hurricane Deck at Niagara Falls State Park. expected to be released in late 2016. expected be released in late 2016. Rainbow Bridge Motel was to another independent

should be completed in mid 2016.

feature film which used Niagara County as an exclusive backdrop for their movie. This comedy


• The emotional brand drivers for Niagara County as a destination and, based on research, create a sustainable destination position statement for the county. • Brand identity options and an identifying name for the destination. • Suggested metrics for measuring the impact of the new brand and tracking results. • A brand standards manual for the destination, in both online and offline formats.

the movie “Two for One.”


page 2 of 2


BOARD & COMMIT TEES 2015 Board of Directors

2015 Board Committees



Deanna Alterio-Brennen – Niagara USA Chamber

Frank Strangio – Chairman

Anthony Brindisi – Keller Insurance

Anthony Brindisi – Vice Chair

Thomas Deal – Deal Realty

Deanna Alterio-Brennen – Treasurer

Kevin Schuler – LP Ciminelli

Thomas Deal – Secretary

Michael Fiore – The Village Bake Shoppe


Frank Strangio

Ron Droegmyer

Ron Droegmyer – Sheraton at the Falls

Anthony Brindisi

Duncan Ross

Barb Hughes – Webster’s Bistro

Deanna Alterio-Brennen

Kevin Schuler

Duncan Ross – Arrowhead Spring Winery Frank Strangio – Quality Inn Niagara



Barb Hughes

Thomas Deal

Michael Fiore

Mayor Paul Dyster – City of Niagara Falls Tom Callahan – Lockport Representative


Henry Wojtaszek – Investor Appt Niagara County

Frank Strangio

Ron Droegmyer

Barb Hughes

Angela Berti

E X- OFFICIO Angela Berti – NYS Parks Chris Schoepflin – USA Niagara Development

Duncan Ross

Niagara Falls Bed Tax Lockport Bed Tax Niagara County Bed Tax Business Generated Revenue Grants Casino Funds used TOTAL

% OF REVENUE $1,740,712 $82,959 $118,451 $437,657

37.7% 1.8% 2.6% 9.4%

$238,590 $2,002,586 $4,620,954

5.2% 43.3% 100%

EXPENSES Personnel Marketing Services Consumer and Group Tourism Convention and Meeting International Markets Visitor Services Outdoor Promotion General and Administration TOTAL

% OF EXPENSES $1,134,219 $2,262,111 $125,093 $59,647 $83,936 $131,462 $97,026 $180,421 $4,073,914

27.8% 55.5% 3.1% 1.5% 2.1% 3.2% 2.4% 4.4% 100%

Our Mission The mission of the Niagara Tourism & Convention Corporation (NTCC) is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation.

10 Rainbow Boulevard | Niagara Falls, NY 14303 | 716.282.8992 | niagara-usa.com

Profile for Destination Niagara USA

Niagara USA Annual Report 2015  

Niagara USA Annual Report 2015  


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