CONCENTRATION IN
FOOD AND CONSUMERPACKAGED GOODS MARKETING A Powerful Educational Experience Niagara University’s undergraduate program in food and consumer-packaged goods marketing prepares students for exciting careers in the innovative and strategic world of global food and brand marketing. The marketing department offers dynamic and relevant courses tailored to meet current industry demand. Students in this program have outstanding internships and networking opportunities, while developing personal relationships with executives of top local and national companies. The faculty are accomplished Ph.D. academics as well as highly successful business executives who bring real-world knowledge and industry success to the classroom.
A Cutting-Edge Curriculum The interdisciplinary curriculum gives students exposure to courses in marketing, analytics, social media, supply chain management, accounting, and category management. Students graduate as innovative thinkers ready to hit the ground running in this rapidly growing industry.
EXPERIENTIAL LEARNING
OPPORTUNITY
INDUSTRY CONNECTIONS
Gain real-world experience through internships with companies like Clorox Corp., Rich Products, Wegmans, and Perry’s Ice Cream. Attend national trade shows, compete in case-study competitions, shadow executives from top companies, and more.
Master established marketing concepts and cuttingedge perspectives on branding, category management, persuasive communication, relationship marketing, product design, social media, and digital analytics. Be ready to launch your career with the world’s most innovative companies.
Some of the world’s leading industry executives are members of Niagara University’s Food Industry Center of Excellence (FICoE). Through the FICoE students can attend an annual conference on marketing innovation and expand their professional network.