A Conservation Byway:
Fostering Stewardship Through a Biodiversity Awareness trail
A Community Based Social Marketing (CBSM) Pilot Project Along the developing Lake Erie Coastal Stewardship Trail in partnership with Parks Canada, the Ontario Trillium Foundation & Trans Canada Trail
Presented by Bronwen Buck, Social Marketing & Outreach for the Carolinian Canada Coalition 1
Biodiversity Awareness Trail (BAT) Goal Goals: Encourage appreciation of local biodiversity Foster stewardship through Habitat Actions (e.g. build capacity of users to create backyard habitat)
One‐of‐a‐kind Trail is a pilot project Template can be adapted elsewhere
Backyard butterfly habitat photo: G. Buck
Overview Trail Goal Conservation Context Related Carolinian Canada Coalition Projects: Coastal Stewardship Project (and Lake Erie C. S. Trail) CCC’s Community Based Marketing Strategy A vision for the Biodiversity Awareness Trail Partnership and workshop opportunities
Carolinian Canada Coalition Protecting the Unique Nature of Southwestern Ontario 4
Conservation Context “Big Picture” • ¼ Canada’s population Biodiverse lives here
•1/3 of Canada’s Species at Privately owned landscape Risk • Multiple stakeholder and 500+ rare, endangered or
landowners threatened species 70 tree sp.; 47 reptile and amphibian sp. 40% of nations vascular plants
Where to start?
Priority Habitat Stewardship Landscapes SAR “HOTSPOTS”
Context cont’d. Lake Erie Coastal Stewardship Trail Species at Risk Social Marketing Strategy for S. Ontario
Visions for a Stewardship Trail A connected nature trail… that contains rare species, cultural, spiritual, & physical enjoyment,…allows people to connect & engage with … opportunities to learn, enjoy & experience coastal features …protects, restores and interprets significant habitat and enhances stewardship for aquatic and terrestrial species at risk. 8
Community‐based Social Marketing (CBSM) Community Based Social Marketing (CBSM): Applies marketing principles and techniques to “Thinking is easy, acting create and promote social values difficult, and to put one’s thoughts into action is the Investigative process focuses on removing most difficult thing in the barriers that prevent people from changing world.”
A methodology for creating behaviour change Multi‐partner Working Group: OMAFRA, Ruthven, Walpole, NCC, DU etc.
Survey Response Examples “SW ON is home to many different species” Over 2/3 highly agreed
“Many species in SW ON are at risk” 61% completely agreed
Familiarity with programs or orgs. to protect rare species 53% unaware
Understanding of what can be done to help 48 % don’t know or only have vague idea 10
Summary People in southwestern Ontario are aware of the SAR issue & want to help A big barrier to participation is not knowing what to do Target Audience: No strong delineation between where people live and what they are willing to do. Can target Hotspot Communities. Promote ‘stepping stone’ habitat actions to engage people in serious long‐term stewardship 11
Main Messages Save ‐ “Leave it Alone, Leave it Wild” leave a hedgerow, leave a snake, leave no trace . . . Employ your extermination method once you have gained access to the snake. Use the blunt edge of a metal shovel to cleanly sever the snake's head in the most humane manner possible. Drop a heavy rock on top of the snake to crush it, or shoot the snake with a rifle or revolver." ‐ Step 4 of 'How to kill snakes' on How.com
Main Messages Steward – “Explore the “Wild” Explore your trail or woods, volunteer, join a tour, donate, become engaged in citizen science
Seed – “Grow Wild” Grow native and locally resilient plants, create a habitat garden, avoid potentially invasive plants
A Vision for the Biodiversity Awareness Trail The BAT is one example of what a “Stewardship Trail” could look like. WHAT IF the trail could provide a place to . . . …. LEARN more about Carolinian wildlife ….
A Place to . . . ENGAGE in scientific research and citizen science (community monitoring) . . .
A Place to . . . OBSERVE innovative restoration or gardening techniques along the trail or at nearby demonstration sites . . .
A Place to . . . HELP rare and/or unique species by . . .
. . .leaving reptiles alone
. . . adopting or protecting a habitat
. . . improving water quality for fish through streamside planting . . . removing invasive plants
A place to . . . CELEBRATE the unique nature of the Carolinian Life Zone, this place we call home through . . .
. . . trailside interpretive sculpture or “artist’s gardens”
. . trail-centric workshops (e.g. native plants 101; making and planting a paper quilt embedded with native plant seeds)
. . . community planting or maintenance events
A place to . . . FOSTER good Habitat Actions by . . .
Providing resources to help people learn more
Asking trail users to commit to a stewardship action (e.g. planting native plants) 19
A place to . . . EMPOWER trail users to create change starting in their own “backyard”
. . . Whether on a rural property . . .
. . . or in a smaller area like a urban garden or . . . even on a balcony! 20
A Hub for Conservation Action A place where individuals and groups can COLLABORATE to make change
Kingsville Planting Photo: ERCA 21
The O’Neill Nature Preserve Pilot BAT O’Neill Nature Preserve, Chatham-Kent
Credits: Municipality of Chatham-Kent23
Additional Information & Partnership Opportunities Let us help you implement a BAT in your region! Two‐page Biodiversity Awareness Trail overview available www.carolinian.org
Tools for Ecosystem Recovery Explore Collaborative Outreach, Conservation Action and Coastal Stewardship
June 13-14, 2011 Woodstock, ON www.carolinian.org Pledges, Prompts and Pilot Projects Fostering Habitat Action in an Age of Persuasion Ecosystem Recovery Update: The Lake Erie Coast 25