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Leveraging a World Biosphere Reserve

Leading Edge Conference May 27, 2011


Who are we?


Who are we?


Who are we? We build better destinations by helping you: • Be different than your competitors • Make strategic investments in tourism infrastructure • Plan for growth • Sell your assets


Who are we?


Where are we?


Locals Know


What is leverage?


The alignment of your message with a credible, consumer accepted brand or campaign

Low cost big results


Leveraging Locals Know


Banner Ads


The Big Pay Off


Leveraging More Escarpment Icons


Leveraging a World Biosphere Reserve


Summary – Why Leverage? 1. Leveraging gets you noticed for very little $$$. 2. Integrate all mediums to drive traffic to one source. 3. Creates new partnerships. 4. Accolades, tagging or endorsements like ‘Voted Canada’s  Best Hidden Travel Gem’ or ‘A Proud Part of Niagara  Escarpment’ are priceless…use them.


Thank You


Contact Us chris@bchughes.ca www.bchughes.ca Photos:

info@ethanmeleg.com www.ethanmeleg.com

Leveraging a Biosphere Reserve:  

Presentation by Chris Hughes, BC Hughes Tourism Development, Management and Marketing