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Leveraging a World Biosphere Reserve

Leading Edge Conference May 27, 2011

Who are we?

Who are we?

Who are we? We build better destinations by helping you: • Be different than your competitors • Make strategic investments in tourism infrastructure • Plan for growth • Sell your assets

Who are we?

Where are we?

Locals Know

What is leverage?

The alignment of your message with a credible, consumer accepted brand or campaign

Low cost big results

Leveraging Locals Know

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The Big Pay Off

Leveraging More Escarpment Icons

Leveraging a World Biosphere Reserve

Summary – Why Leverage? 1. Leveraging gets you noticed for very little $$$. 2. Integrate all mediums to drive traffic to one source. 3. Creates new partnerships. 4. Accolades, tagging or endorsements like ‘Voted Canada’s  Best Hidden Travel Gem’ or ‘A Proud Part of Niagara  Escarpment’ are priceless…use them.

Thank You

Contact Us Photos:

Leveraging a Biosphere Reserve:  

Presentation by Chris Hughes, BC Hughes Tourism Development, Management and Marketing