The Official Story Our Berks County retailers definitely experience a surge in shoppers over Small Business Saturday. Held on the Saturday following Thanksgiving, many communities will join in the Shop Small® initiative by offering sales and special events in their area stores. Since 2013, the Greater Reading Chamber has acted as a neighborhood champion in helping promote Shop Small Business Saturday. Each year, small businesses throughout the community are recipients of signage, promotional items, American Express gift certificates and more. Contact Melissa Varone, Assistant VP—Marketing at firstname.lastname@example.org, if you are interested in learning more about Shop Small®. American Express cardholders may receive special incentives for participating in Small Business Saturday. Be sure to check out their website for more details at: www.shopsmall.americanexpress.com Support your local businesses by Shopping Small® this holiday season!