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October 2010 Volume 3 – Issue 10 Join Us!

2024 N. Broadway, Suite 100, Santa Ana, CA 92706 - 714-836-4042

Photo courtesy of Pat Danel

Seminars Promote Success of Entrepreneurs Lilian de la Torre-Jimenez

A group of excited entrepreneurs celebrated the successful completion of a five-week workshop as part of the NHBWA “How to Develop a Successful Business” series taught in Spanish. The series prepared the business owners from Orange County in the following areas: finances, marketing, business development plans, strategies to increase sales, time management and more.“We hope that the classes offered a solid foundation for starting a successful business. We had participants from various industries which made the classes very engaging for everyone,” said Elisabeth Pechs, OCSBDC business consultant and the instructor of the business series. NHBWA offered the no-cost five-week classes during the months of August and September. The funding for the entire series was made possible by a partnership with United Way of Orange County, Union Bank, and the Orange County Small Business Development Center (OCSBDC). “We are grateful to our wonderful partners. Together, we are able to maximize our efforts and provide business insight to community members that want to begin or build their business,” said Yobany Banks-McKay, NHBWA President. To view additional graduation pictures, click here

NHBWA News Brief

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Upcoming Events Event



Santa Ana Chamber of Commerce Luncheon "Legal and Tax Responsibilities Using Independent Contractors"

Embassy Suites Hotel 1325 E. Dyer Rd., Santa Ana, CA 92705 To RSVP, call 714-541-5353, ext. 102

October 7, 2010 11:30 am – 1:30 pm Members: $20 Nonmembers: $25

Social Media Marketing Strategies for Small Businesses

2323 N. Broadway Board Room 107 Santa Ana 92706

October 6, 2010 6:00 pm – 8:30 pm Cost: $25

NAWBO Orange County 15th Annual Remarkable Women Awards Dinner

Hilton Hotel 3050 Bristol Street Costa Mesa, CA 92626

October 15, 2010 5:30 pm – 8:00 pm

OC- Consumer Credit Counseling Service Shred-It Day

Heritage Park Community Partner 14301 Yale Avenue Irvine, CA 92604

Regional Hispanic Chamber of Commerce and Regional Hispanic Institute Mujeres 2010

Hotel Maya 700 Queensway Drive Long Beach, CA 90802

October 23, 2010 8:30 pm – 1:00pm

November 20, 2010 6:00 pm – 11:00 pm

Our Valued Sponsors and Supporters

NHBWA News Brief

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Did you know? You could be at risk for a Cal/OSHA Targeted Enforcement Inspection State Fund compensation insurance is offering an education series on CAL/OSHA targeted enforcement and management best practices. CAL/OSHA Targeted Enforcement This overview will help you to identify your liabilities and responsibilities. Topics will include: • Top 10 Frequently Cited General Industry Safety Orders • High Hazard Industries • The Inspection Process • Process Safety Management • Economic and Employment Enforcement Coalition (EEEC) • Resources and Websites for assistance

Management Practices This segment is designed to bring you up-to-date on the latest management strategies in the area of employment law and employment relations. Topics will include: • Effective hiring practices • Strategies to improve employee performance • Methods of handling difficult employees • Guidance in making termination and layoff decisions

October 19, 2010 8:00 am – 12 pm Doubletree Hotel Anaheim 100 The City Drive Orange, CA 92868 (714) 634-4500 To register online To register by e-mail To register by phone 714 565-5997

To check for more upcoming seminars, visit

2009 Tax Filing extension deadline is October 15th ________________________________________ The six month extension of time to file expires October 15th IRS e-file is fast, accurate and secure, making it an ideal option for those rushing to meet the deadline. Visit for more information

NHBWA News Brief

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Member Corner Staying Connected To Her Heritage By Teresa Mercado-Cota Patty Homo is the President of VALPO Medios, Inc., a media planning and buying firm. Patty opened her own small business after 14 years at one of the top Hispanic advertising agencies in the country, working on various national and local accounts such as L'Oreal, California Lottery, General Motors, Microsoft XBOX, Coors Brewing Co. and the The Home Depot, among others. Since 2007, VALPO Medios, Inc. clients have included Kool Smiles, The 2010 US Census and The US Army.

Patty grew up in Chile and honors the city where she grew up with the name of her company. “VALPO is short for Valparaíso which is were most of my immediate family lives. It is a way for me to stay connected and celebrate my heritage,” Patty said. For additional information on VALPO Medios, Inc., visit Patty is a board member of the National Hispanic Business Women Association (NHBWA) and serves on the Executive Board as Secretary. She is also the editor in chief of the monthly news brief that reaches out to members, sponsors and thousands of community members. We are grateful for Patty’s expertise, insight and support as we celebrate two amazing years of our monthly publication!

Scholarship Highlight

A Young Woman With Her Priorities in Order By Francisco De Anda 2010 Scholarship recipient, Lorena Lopez is currently attending California State University, Fullerton, where she is pursuing her undergraduate studies in Human Services. Ultimately, she plans to obtain her Masters Degree in Education as she intends to become a high school counselor to better serve and encourage high school students to continue their education. Although Miss Lopez is very busy with school, she always finds the time to partake in community service work and extracurricular activities. For instance, she is noted for being involved with the Hispanic Scholarship Fund, which is essentially an organization that provides resources to college students who are in need. Miss Lopez assists in these efforts by conducting workshops at local high schools to better inform students about financial resources and educational outreach. She is also involved with HERMANAS UNIDAS, which serves as a support group specifically for Latinas who are pursuing a college education. All in all, Miss Lopez has a very important message to the community she serves, “No one can take away your education. Although it’s difficult at times, I continue to move forward and remind myself that everything I’m doing is for my own benefit. At the end, it will all be worth it!” NHBWA sincerely thanks Miss Lopez for her words of wisdom as we hope it will convey a very important message and impression to other Latinas throughout the community. Executive Board Yobany Banks-McKay Teresa Mercado-Cota Sylvia Lopez-Navarro Patty Homo Elizabeth Arteaga Board of Directors Veronica Alva-Roman Belinda De La Libertad Erika De La Teja

Lilian De La Torre-Jimenez Monica Estrada-Nuñez Sahara Navarro Honorary Board Members Marie Moreno Cecilia Novella Advisory Board Rossina Gallegos Francisca Gonzales Baxa

Ruth Ko Maria de Lourdes Sobrino Ophelia McNeill Diane Medina Sofía Negron-Linn Olga Niebla Emma Ramirez-Hightower Teresa Saldivar Lydia Salvetta Adriana Spitzer

Norma Parraz Isabelle Villaseñor Part-time/Seasonal Staff Carmen Castro Francisco De Anda Melisa Lopez Esquivel Consultant Pat Danel Editor Patty Homo

"You must accept that you might fail; then, if you do your best and still don't win, at least you can be satisfied that you've tried.”— Rosalynn Carter

October 2010 News Brief  
October 2010 News Brief  

NHBWA October 2010 News Brief