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OOK THE BAGEL KNIGHT


THE BAGEL KNIGHT


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CONTENTS

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About the concept Logo elements Logo usage Typography Color palette Style guides

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THE BAGEL KNIGHT là chuỗi cửa hàng bánh mì vòng, được lấy ý tưởng dựa trên lịch sử hình thành cũng như huyền thoại về bánh mỳ vòng, loại bánh mỳ này cũng là một trong những thực phẩm chính của thành phố New York. Truyền thuyết kể rằng, những chiếc bánh mì có dạng hình vòng với cái lỗ đặc trưng ở giữa do một thợ làm bánh người Áo tạo ra theo hình bàn đạp ở yên ngựa để ăn mừng chiến thắng trận Vienna năm 1683 của các Kỵ Binh Bay, đội binh được mệnh danh là bất khả chiến bại của châu Âu thời bấy giờ. Ba thế kỷ sau, nhờ sự ra đời của các kỹ thuật sản xuất hàng loạt và quy trình đun sôi có một không hai, bánh mỳ vòng dần trở thành món ăn cũng như bữa sáng yêu thích của người dân New York. THE BAGEL KNIGHT mang huyền thoại trở lại và tạo ra trải nghiệm bánh mì mới dựa trên trận chiến thành Vienna và những anh hùng đã chiến đấu hết mình vì nó. Vì vậy, thực đơn có hương vị hoàng gia của cá hồi xông khói và phô mai kem atisô trong Bánh mỳ Vua Sobieski, hương vị mạnh mẽ cay nồng của ớt jalapeno và phô mai cheddar trong Bánh mỳ Kỵ Binh, và nhiều loại bánh mì vòng theo chủ đề ngon và độc đáo khác. THE BAGEL KNIGHT: “Bắt đầu ngày mới như một chiến binh!”

CON

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THE BAGEL KNIGHT is a bagel chain store that combines one of New York’s staple foods with history and legend. And legend has it that bagels owe their iconic round-with-a-hole shape to an Austrian baker who once molded a bread dough after a stirrup to celebrate Europe’s most dreaded cavalry, the Winged Hussars, and their heroics in the battle of Vienna in 1683. Three centuries later, thanks to the introduction of mass production techniques and a unique boiling process bagels slowly became New Yorkers’ favorite breakfast and brunch item. THE BAGEL KNIGHT brings back the legend and creates a new bagel experience based on the battle of Vienna and the heroes who fought it, so the menu features the royal flavor of smoked salmon and artichoke cream cheese of King Sobieski Bagels, the strong and spicy taste of jalapeno and cheddar of Hussar Bagels, and many other tasty and unique themed bagels. THE BAGEL KNIGHT: “Start your day like a warrior!”

NC PT


LOGO ELEMENTS THE BAGEL KNIGHT


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IDEA

+ =

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FINAL LOGO


LOGO GRID X 0.42X

0.75X

0.9X

0.6X

0.6X

X 2.53X

0.55X 2.45X The logo elements have been designed based on a specific grid system to ensure an aesthetically harmonious look when produced at small and large sizes.

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CLEAR SPACE

To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark.


LOGO USAGE

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MINIMUM Scale and proportion of the logo should be determined by the available space, aesthetics, function and visibility. The recommended minimum heigh size is: 0.8 cm for print 24 px for digital

1.5 cm

42.52 px

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LOGO ON DIFFERENT BACKGROUNDS Gray logo on white background

White logo on gray background

Black logo on white background

White logo on black background

White logo on an image

Watermarked

Depending on the background, the following versions can be used: Gray Ideally the logo should stand free from cluttered backgrounds and on light colored background. The gray version is the preferred color. Black The black version can be used where necessary. Reversed The reversed white logo color can be used where the background color is 70% ink-weight or higher. Watermarked A watermarked option must only be used where the image is the primary focus and typically only for digital usage. In these instances, the white reversed version should be displayed at 60% opacity.


NACCEPTABELE

SAGE To maintain the integrity of the logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown on this page illustrate possible misuses of the logo.

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DON’T add shadow to the logo

DON’T rotate the logo

DON’T outline the logo

DON’T shear the logo

DON’T stretch the logo

DON’T resize any part of the logo

DON’T change the opacity of the logo

DON’T place the logo over a busy image


TYPOGRAPH THE BAGEL KNIGHT


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HEADLINES Korner Deli NF is used for all headlines. Korner Deli NF is a sans-serif font with Art Deco style designed by Nick Curtis.

KORNER DELI NF ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-&*#@?!/+(.,:;)

AB

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SUB-TITLES Seravek Medium is used for sub-titles. Seravek is a sans-serif typeface family designed by Eric Olson and released in 2007. Olson described Seravek as having a neutral design of “near silence�. Seravek is a member of the humanist style of sans-serifs, with features such as a true italic inspired by handwriting.

Seravek Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-&*#@?!/+(.,:;)

AaBb


BODY TEXTS Seravek Regular is used for all body texts. Seravek is a sans-serif typeface family designed by Eric Olson and released in 2007. Olson described Seravek as having a neutral design of “near silence”. Seravek is a member of the humanist style of sans-serifs, with features such as a true italic inspired by handwriting.

Seravek Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-&*#@?!/+(.,:;)

AaBb

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COLOR PALETTES

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PRIMARY PALETTE

Where possible, the logo should be printed with the same Pantone spot colors to ensure color consistency at all times.

PANTONE 7694 C

PANTONE 7694 U C M Y K

95 69 45 34

R G B HEX

18 64 87 #114056

PANTONE 7586 C

C M Y K

95 69 45 34

R G B HEX

18 64 87 #114056

C M Y K

26 74 95 16

R G B HEX

166 84 42 #A6542A

C M Y K

0 1 7 0

PANTONE 7586 U C M Y K

26 74 95 16

R G B HEX

166 84 42 #A6542A

PANTONE 7499 C

PANTONE 7499 U C M Y K

THE BAGEL KNIGHT

0 1 7 0

R G B HEX

255 250 235 #FFFAEB

R G B HEX

255 250 235 #FFFAEB


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SECONDARY PALETTE

A secondary color palette may be used when additional colors are needed to accent the primary color palette or differentiate subjects in UI design, digital execution, or even photography

C M Y K

0 0 0 95

R G B HEX

C M Y K

12 9 17 0

R G B HEX

C M Y K

0 1 7 0

R G B HEX

40 40 41 #282829

223 221 208 #DEDCCF

255 250 235 #FFFAEB


STYLE

GUIDES

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MOOD AND

TONE Retro Warm Traditional Historical

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PHOTOGRAPHY STYLE

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PHOTOGRAPHY & MOOD DON’TS


For any information, please contact PHAN TRANG phantrang.ginny@gmail.com (+84) 834881244

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The Bagel Kinght Branding  

The Bagel Kinght Branding  

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