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Live Unconventionally



Voyage into the Faroe Islands Go off the beaten path and explore magnificent and untouched nature


Phenom 300E Discover the new Phenom 300E interior and innovations

The Ocean Cleanup Oceans without plastic are a possibility in the near future

A NEW SENSE OF LUXURY IN THE MALDIVES Thirty five thousand square feet of your own private playground, discreet round the clock brigade of butlers, chefs and wellness assistants. Dine under the stars on your beach or at your private restaurant‌ Relax in one of the two swimming pools or in your own spa. Your dreams become reality here. The 5 bedroom Royal Residence at Jumeirah Vittaveli. Everything. Closer.

For more information, please visit or call +960 664 2020


NEW HORIZON Lençóis Maranhenses National Park on Brazil’s northeastern Atlantic coast. Its name roughly translates to “the bedsheets of Maranhão,” thanks to the formations in the sand dunes juxtaposed by seasonal rainwater lagoons between the months of January and June. Photography by Alex Saberi


EMBRAER 6 Perspective 22 Phenom 300E 56 Customer Profile 58 News 60 Aircraft Portfolio 62 Service Locations 64 Events

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/ Embraer

@ Embraer

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@ EmbraerExecutiveJets






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30 32 34 38 40

44 48 50 51 52

Destination Mexico at its Core Deep dive into the country

Aviation Michael Silvestro

Pursuits Sport of Sheikhs Falconry

City Guide Shanghai Best urban tips

Art The Boros Collection

Style SIHH 2018 Timeless timepieces

Uncharted The Next Frontier Faroe Islands discovery

Culture Cape Town

Mastery Hout Bay Watch Co. Company focus

Philanthropy Kimberly Moore

Craftsmanship Tristan Auer Automotive tailoring

Innovation Boyan Slat

Automotive Future Perfect Electric luxury cars

Future of Travel Vertical Integration Urban mobility

Expeditions Travel Gems Exciting departures


Nearly 12,000 feet high in the Andes, ethereal skies reveal the savage beauty of Salar de Uyuni, the world’s largest salt flat and one of South America’s most breathtaking spectacles. Highlighted by volcanoes, immense salt lakes and windings canyons, the journey through this Bolivian landscape is a workout for the soul. For a unique collection of experiences that are unprecedented, unconventional and unforeseen, check out Travel Gems (p.26). Photo courtesy of Couture Collection by Silversea.

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Dear readers, I am thrilled to present to you the premiere issue of ADVANTAGE, our inspiring and informative new quarterly lifestyle publication that offers a fresh take on all things extraordinary. As with everything we do, our driving force is to create future-facing solutions that add unrivaled value to your experience. And to that end, every aspect of ADVANTAGE has been meticulously crafted to help you blaze new trails and keep you on life’s leading edge. Spread across these beautifully designed pages, you’ll discover compelling content that will fascinate and delight − from cultural gems and fresh perspectives by emerging visionaries, to far-flung destinations and innovations from around the globe. We’ll also keep you up to date with the latest Embraer news and advancements to ensure you stay ahead of the aviation game and keep soaring to new heights. I like to think of ADVANTAGE as a go-to guide for living a life far beyond convention. And once you read through this exciting issue, I think you’ll agree. Get ready to experience an advantage unlike any other! Michael Amalfitano President & CEO, Embraer Executive Jets

EMBRAER EXECUTIVE JETS Luciano Froes | Senior Vice President Marketing Felipe Alfaia | Marketing Director Elizabeth Hawkins | Creative & Content Direction Aliona Groh | Content Strategy Manager NG.MEDIA Nathalie Grolimund | Publisher & Art Director Margaux Daubry | Editorial Manager Nicholas Thompson | Deputy Editor Betti Fiegle | Photography Editor advertising: CONTRIBUTORS Melissa Twigg Jeremy Freed Georgina Wilson-Powell Debbie Hathway Lauren Grant Lara Piras Unless otherwise credited in each feature, all images are property of © EMBRAER. Every effort has been made to identify the copyright holders of material used and accuracy of the information in this publication. The publisher cannot accept responsibility for any errors and you can contact us at for any enquiries. Reproduction in whole or in part without written permission is strictly prohibited. All information is correct as of press time, but is subject to change. Printed in Canada in February 2018 Produced with care by NG.MEDIA Sarl for EMBRAER SA © 2018 NG.MEDIA. All rights reserved.

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INTRODUCING FLEETLOGIC THE FLIGHT BY EMBRAER DEPARTMENTS For the world’s most successful corporations, a well-tuned flight department OF TOMORROW offers a formidable competitive advantage. ARE THOSE But, faced with ever-increasing, shared-transportation options and persistent OPTIMIZED demand for financial return, corporate flight departments today are compelled to maximize the return on their aviation assets and operations while reducing FOR MAXIMUM risks, enhancing safety and ensuring a high-level customer experience. VALUE TODAY. Building on a history of success with complex aircraft operations, Embraer has developed the industry’s first, fully comprehensive, analytics-based fleet optimization solution for corporate flight departments — FleetLogic by Embraer. With our history of innovation, industry-leading product portfolio — including four clean-sheet designs — and our #1-ranked product support team, there is no OEM more qualified to show you the way. With FleetLogic, you’ll have the tools to help your company get the most out of its aviation assets and add maximum value to the bottom line. Contact us and let us show you how. +1.321.752.8500

© Visit Faroe Islands

Mexico Shanghai Faroe Islands Flying Cars Phenom 300E Travel Gems




at its CORE

Ancient pyramids, remote beaches and the world’s best restaurants can make for the trip of a lifetime


While you can certainly drink a margarita in a thatched palapa by the gently rolling Pacific or listen to a mariachi band serenade you while eating the best carnitas tacos of your life in Mexico, there’s far more to the country than these old standbys. In a country as large and diverse, there are infinite opportunities beyond the beaten path. The real Mexico reveals itself to those adventurous enough to seek it out and rewards them with experiences available nowhere else. Waking up in a suite at Las Alcobas is among the best possible ways to begin a day in Mexico City. Situated on a treelined block of Polanco, the city’s answer to Beverly Hills, the hotel features everything a luxury-minded traveler could ask for, including Italian linens, rosewood furniture and a sprawling Presidential Suite complete with a large terrace. While institutions like the Anthropology

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Museum and Frida Kahlo’s “Blue House” are popular entry points into Mexican culture, there are just as many smaller museums that can be equally rewarding. Foremost among these is Casa Luis Barragán, the former home and studio of the Pritzker Prize-winning architect. Built in 1948, this Unesco World Heritage site remains a testament to Barragán’s exceptional creative vision. Finding a good meal in Mexico City is easy, but ask any local gastronome their favorite destination and Pujol will likely be near the top of the list. Ranked as one of the 50 best restaurants in the world and reopened in a spectacular new location in 2017, this is a culinary destination on par with the finest restaurants in New York, Barcelona or Tokyo.

Rosewood Hotel in San Miguel de Allende

Š Rosewood Hotels and Resorts

After a few days moving at the frenetic pace of the capital, travelers may be in need of some old-world charm, something the historic town of San Miguel de Allende has in abundance. Amid the colonial architecture of the historic old city, the Rosewood offers rooms decorated in antique furniture and a perfect location from which to explore the cobblestoned streets. High on any discerning traveler’s list should be a visit to La Casa Dragones, a 17th-century stable converted into a tasting room for one of Mexico’s finest small-batch tequilas. No vaction is complete without some time spent to decompress, and Mexico has countless jungle and ocean retreats designed for just this purpose. At Verana,

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No vacation is complete without some time to decompress, and Mexico has countless jungle and ocean retreats designed for just this purpose.

a luxury eco-resort near Puerto Vallarta, the abundant natural beauty of Mexico’s Jalisco region is the main attraction. Accessible only by boat, this hilltop boutique hotel is a tranquil escape from the outside world. Time is best spent here whiling away the hours between chef-prepared meals by sunning yourself beside the infinity pool, relaxing in a hammock with a book and soaking up the view. Across the country in the southern state of Yucatán, another remote resort provides top-shelf luxury amenities with a distinctly Mexican flavor. Within the walls of a historic 19th-century hacienda, Chablé offers modern casitas and spacious villas within a lush garden setting.


P 12 © Chablé Resort & Spa, P 13 top © Jae Feinberg/Verana, bottom © Rosewood Hotels and Resorts

Clockwise from top left / Chablé Resort & Spa in Yucatan / Verana in Yelapa / Rosewood Hotel in San Miguel de Allende

Despite the emphasis on pampering at Chablé, adventure abounds outside its walls. While the Mayan ruins of Tulum and Chichen Itza are popular stops on the tourist itinerary, several less-trafficked sites are a short drive from Chablé’s gate. At Labna, Xlapak, Kabah and Uxmal, the ruins of the Maya can be glimpsed in their spectacular palaces, stone carvings and pyramids. Uxmal, the largest and most developed of these sites, was a town of 25,000 that flourished from about 700–1000 AD. By the time you return to Chablé, the sun will be setting over the Gulf of Mexico, and the smells of warm corn tortillas and simmering chiles will be wafting from the kitchen. It’s the perfect time of day to sip a cocktail on your private terrace and savor the warmth of the evening. Your mind may slip to your departure date, and the growing list of things you hope to see and do before then. In a country so big, so old and so rich in culture, you can’t possibly do it all in one trip. Fortunately Mexico will be here waiting for your return.

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SHANGHAI Spread along the banks of the Huangpu River, Shanghai is arguably China’s most alluring hub. “The Paris of the East” boasts some of the country’s best dining, accommodations, galleries and shopping.

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There’s no shortage of plush accommodations in Shanghai, but it’s worth looking past many of the better-known chain properties to find the real hidden gems. The Puli is the perfect enclave for design-conscious travelers who want to be in the midst of the action but based in a serene setting. For the more adventurous at heart, the cutting-edge Waterhouse is housed in a converted warehouse space and features breathtaking views of the Pudong skyline. If you’re in the mood to relax and unwind, the brand new Amanyangyun is set in an ancient camphor forest just outside of the city.

The spirit of the city lives in its thriving food scene. At T’ang Court, housed in the upscale Langham Hotel, guests dine on an exquisite menu that has earned the restaurant the honor of being mainland China’s only to have received three Michelin stars. Even international chefs have won the attention of the city’s Michelin guide. At the much more low key yet excellent Canton 8, you’ll have the chance to eat at what is likely the most affordable two-star restaurant in the world. French chef Paul Pairet’s acclaimed 22-course tasting menu at Ultra Violet has also gained him two stars.





There’s a lot on the schedule for art aficionados in Shanghai, boasting arguably the most forward-facing scene in China. As a result of the growing wealth and the resulting art collections that have been amassed in recent years, many of the city’s top museums are privately owned, like the Rockbund Art Museum, housed in an Art Deco building designed by David Chipperfield. Other world-class museums include the Yuz Musem, the Sifang Art Museum, and the Long Museum



P 14 Courtesy of Aman, P 15 top left © Laurian Ghinitoiu, top right © The Waterhouse at Southbund, bottom © The Puli Hotel & Spa


With pockets of its colonial past restored and preserved, Shanghai isn’t just 21st-century glitz and luxury brandname boutiques. A visit to ARTifacts is a must for any antique lover, while those in search of something a bit more contemporary are sure to make a find at Shang Xia For a touch of sartorial tailoring, a visit to Germain Tailors should be penciled into any gentleman’s schedule. Those in search of an exclusive shopping experience in a stunning setting should pay a visit to 796 Huai Hai Lu in the French Concession district.



The face of Shanghai has changed dramatically in the past century, and there are plenty of buildings that attest to the city’s diverse architectural movements. Take 1933 Shanghai 1933shanghai. com, a surrealist concrete labyrinth of spiral staircases and freefloating bridges that wind upward to a bright atrium. The Fosun Foundation was designed by Sir Norman Foster and Thomas Heatherwick and was inspired by traditional Chinese theaters. Another Heatherwick design, 1000 Trees heatherwick. com is a multi-use complex currently under construction in the M50 neighborhood.

Clockwise from top left / Amanyangyun Hotel / The Fosun Foundation / The Waterhouse at South Bund / The Puli Hotel and Spa



It should come as no surprise that cultural musings are aplenty throughout this 24-million-strong hub. The Shanghai Grand Theater is a landmark for the city and is one of the largest stages in the world. It is home to the Shanghai Opera House and has staged over 6,000 performances since its opening in 1998. The members-only KEE Club is a refined place to experience a more intimate salon culture, while speakeasy Speak Low is the perfect place for a more wild evening of debauchery.


FRONTIER Revitalize your soul on a tour of the wild and windswept Faroe Islands


ost people look confused when faced with the question, “Where are the Faroe Islands?” They’re not Scottish or Swedish, and while they are part of the Kingdom of Denmark, they sit halfway between Norway and Iceland. If you thought Scandinavia was a pristine wonderland of foraging, fjords and fishing, you haven’t seen anything yet. The remote string of 18 Atlantic islands is a paradise for those who want to have an adventure that feels like going back in time. Fish and sheep are bartered, there are barely any shops, communities work together on the land and the islands can be cut off by dramatic weather at a moment’s notice. The Faroe Islands have produced a resilient population renowned for a simple way of life, that’s suddenly very en vogue.

© Visit Faroe Islands

Most of the mountainous islands are connected by long tunnels and causeways that link the three biggest with three other nearby islands together. The smallest islands like Fugloy and Mykines need ferries or even helicopters to get to. Driving here is not just essential, it’s incredibly enjoyable as you coast along the long swooping roads and hairpin bends, only having to stop for the odd sheep.

From left / KOKS Michelin star restaurant / The dramatic Faroese coastline / Puffins on Mykines island


P 18 © Claes Bench-Poulsen/KOKS, P 19 top left © Georgina Wilson-Powell, top right © Lavur Frederiksen & Visit Faroe Islands

BIRDWATCHERS’ PARADISE Puffins, guillemots, gannets and fulmar—the jet-black rock faces of the Faroe Islands are a swirling hive of activity as thousands of birds swoop and squawk high above you. Over 100 different species are regulars to the islands, while some 305 have been recorded. Summer is breeding season, providing for a particularly spectacular show. There are 500,000 breeding pairs of puffins here, but don’t be surprised if after July, one or two turn up on the menu. The Faroese have a very practical approach to wildlife; dinner is often what you can catch. For bird watchers, the Faroe Islands are like the last frontier. Svínoy, Fugloy, Mykines and Suðuroy are some of the best hotspots for migrant birds, who stop off here during the spring and autumn migration.

FRESHEST FOOD As you drive around, you’ll notice something among the stunning waterfalls, which cascade like milk

running down black mountains: There are few shops and even fewer restaurants. In fact, there were no restaurants here until around 10 years ago. The Faroese are renowned for their hunting of fish, seabirds like fulmar, and of course, whales. This last practice does still exist to a small extent, and like most remote communities, every part of an animal is used.

The Faroese have a very practical approach to wildlife; dinner is often what you can catch.

To taste the modern Faroe Islands, head to the capital, Torshavn. A dish at KOKS is a must on any itinerary. It was awarded the islands’ first Michelin star in 2017. Chef Poul Andrias Ziska takes the hearty, earthy flavors of traditional Faroese cuisine and elevates them into something life-changing.

EXCEPTIONAL HIKING Work off the lamb, fulmar and fish with a bracing hike. Pack waterproofs and decent boots—people here are hardy and the hiking is a step above what you might be used to back home. Life is lived very much outside in the Faroe Islands, and locals think nothing of spending summers climbing the incredible sea-stacks that stand like ancient sentries around the rocky coastline. There are 23 hiking routes recommended for visitors, which follow the old village paths across the islands. Take in epic mountains and waterfalls that are full of legends, red and white houses that could be in a Grimms’ fairytale and clapperboard churches. Mulafossur Waterfall on Vagar Island is the most famous of these. It can be hiked to in around two hours, and it’s a pretty easy ascent. For the more intrepid, Villingardalsfjall will take you on a steep climb above one of the prettiest villages, Viðareiði, that has been here since the 14th century.

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VERTICAL INTEGRATION Flying cars—and their impact on commuting— may be here sooner than you think


For almost as long as there have been cars, there has been traffic, and for just as long people have dreamed of soaring above it. Now thanks to advances in battery power, drone flight and autonomous technology, urban aviation is closer than ever to making hourslong commutes a thing of the past. Unsurprisingly, tech giant Uber is leading the way in urban aviation, too. The company’s Elevate division is currently experimenting with a new breed of vertical takeoff and landing (VTOL) aircraft with the aim of creating an alternative to grueling commutes. To that end, Uber has partnered with Embraer

While Uber deals with the challenges of staffing up what could become the world’s largest airline, other companies have their sights set on a future of urban flight free of onboard pilots entirely. In late 2017, drone maker EHang conducted a 650-foot unmanned flight of the EHang 184, an autonomous aerial vehicle designed to carry passengers for up to 25 minutes. While the range is modest at present, the figure is sure to rise rapidly as technology advances. Perhaps the clearest view of the future of winged urban transportation comes from Volocopter. In 2011, they made history by

More efficient, quieter and more reliable than helicopters, these vehicles would take off and land in under a minute. to help develop a network of electric VTOL aircraft and recently announced plans to launch its first test flight in 2020 with the goal of entering commercial service in 2024. More efficient, quieter and more reliable than helicopters, these vehicles would takeoff and land in under a minute. Aside from the infrastructure and regulations required to launch a totally new kind of transportation system, thousands of VTOLs buzzing above our cities would require thousands of newlyminted pilots, a problem Uber hopes to solve with semi-autonomous piloting systems.

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successfully piloting the world’s first electric multicopter. Volocopter’s namesake creation is a two-seat VTOL capable of a 17-mile flight at 45 mph. Equipped with more than 100 microprocessors and driven by the same kind of lithium ion batteries found in laptops, the aircraft took its first manned flight in 2016. By 2017, it was in the record books again, this time for the first-ever public flight of an autonomous urban air taxi. After decades of dreaming about a future free of traffic, where humans soar like birds, the reality of urban flight is now close enough to touch.

P 20 (sketch) © EHang, P 21 Clockwise from top © Volocopter, © Uber Technologies Inc. , © EHang

Clockwise from top left /Volocopter’s prototype took its first crewed flight in 2016 / EHang’s 184 was designed with 100% green technology / Uber plans a fleet of vertical-takeoff aircraft for urban commutes

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DESIGN meets brilliant ENGINEERING The Phenom 300E's revolutionary interior sets a whole new standard


The Embraer Design DNA prioritizes ergonomics, values craftsmanship and has a keen appreciation for design.


Since its introduction in 2009, the Embraer Phenom 300 has energized the entire business aviation sector with its unparalleled reliability, extraordinary cabin space and advanced technologies. But because Embraer is never satisfied with the status quo, the question was how to make the world’s bestselling business jet even better. The answer: the brandnew Phenom 300E (“E” standing for Enhanced)— delivering top-tier performance and next-generation avionics along with a revolutionary interior design for improved ergonomics, ease of maintainability and unparalleled levels of comfort and space. “Airplanes can easily become glutted with technology and components, but what is the value to the customer?” says Jay Beever, Embraer’s Vice President of Interior Design. “That question of value took us to asking ourselves what benefits them in terms of comfort, craftsmanship and ergonomics. Does it feel like a very expensive automobile or their home with fine furniture, and is it possible to do this in a light jet?” By employing Embraer’s Design DNA philosophy, the Phenom 300E is the result of a holistic approach to cabin ergonomics, with innovative seating options that not only enhance comfort, but also increase passenger mobility throughout the cabin thanks to expanded aisle

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space and headroom. Large windows, including two in the lavatory, provide for a light-flooded space that, despite larger seats, is actually more spacious for passengers. The interchangeable components provide for ease of maintenance, but also make the cabin more customizable than ever before—a uniquely bespoke experience for a light jet—with multiple zones of personalization, adjustable headrests and thigh bolsters and retractable armrests. The aircraft’s centerline upper tech panel creates a “backbone of technology,” providing passengers with in-flight information, dynamic entertainment, a lighting scheme that broadens the ambient mood options and flush gaspers for improved comfort and acoustics. “With the value proposition we had in mind, we didn’t necessarily want the technology to be the story,” Beever emphasizes. “We partnered up with Lufthansa Technik to deliver an experience reminiscent to that of a ‘humble butler’ who serves you without you having to ask for it.” The nice® HD advanced cabin control system offers portable device integration and wireless audio/visual streaming, providing for an unmatched cabin experience that offers advanced sophistication and timeless appeal. With a cabin altitude of just 6,600 feet—the lowest in class—the Phenom 300E’s cabin is ideal for

working or relaxing. Following Embraer’s brand ethos of environmental responsibility, the jets are equipped with powerful yet efficient engines, which offer a reduced noise footprint as well as better fuel burn and fewer emissions. The Phenom 300E strikes the finest balance of speed, field performance and range of any aircraft in its class, with a range of nearly 2,000 nautical miles. Stateof-the art avionics provide for an unparalleled flight experience, with single-pilot operation, enhanced situational awareness and first-in-class technologies. Like the Phenom 300, the Phenom 300E is configured to seat up to 11 occupants. “The Embraer Design DNA prioritizes ergonomics, values craftsmanship and has a keen appreciation for design,” says Beever. “The Phenom 300E not only elevates the passenger experience with an intelligent design, it also improves our customer’s ownership experience by driving aircraft value through simple cabin maintenance and redesign capabilities.”

SPECIFICATIONS 11 maximum occupants 84 ft3 (2.4 m3) baggage and stowage volume 453 ktas (839 km/h) high-speed cruise 3,138 ft (956 m) takeoff distance 45,000 ft (13,716 m) max. operating altitude 1,971 nm (3,650 km) max. range / 6 occupants

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With the aim of redefining travel, luxury cruise line Silversea has created a hyper-couture collection of immersive experiences for 2018. As part of a pre- or post-cruise extension, the world’s most remote destinations, including Rwanda, Bolivia, and the South Pole await. Designed with acute precision from the company’s experts, these unique adventures embody the concept of travel as a holistic activity, inviting attendees to “travel with depth, engagement and wonder.” Expect all-inclusive, personalized service: five-star accommodations, gourmet dining experiences and supreme comfort in the form of private aircrafttransfers and excursions.

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P 26 top © Alessandro Grassani for Silversea, bottom © Andrea Benedetti, P 27 top right © Awasi Iguazú, bottom © Benoit Linero



The Titanic, one of the most iconic shipwrecks in history, is the subject of London luxury travel company Blue Marble Private’s latest offering. Just nine lucky adventurers will embark on an eight-day journey in the depths of the Atlantic Ocean, where the passenger liner laid to rest in 1912. The oceanic discovery experience will see spectators 13,000 feet below deck in a specially designed submersible, with every step guided by a crew of specialists. Reserved for those with an adventurous spirit and a profound passion for the ship in question, Mission Specialists, as guests are aptly named, will have the opportunity to see the ship’s landmarks including the famous grand staircase, a view that few have ever laid eyes on, or ever will.



This June, 100 all’ora is inviting car aficionados on a journey of a lifetime. Driving in heritage Ferraris, the “Tour of Italy” takes guests on an ultimate experience, stopping off in multiple iconic locations including Rome, Siena and Cortina d’Ampezzo. Those on the trip can soak up local cultural hotspots and taste gastronomic specialties, all while staying in expertly chosen five-star accommodations. A key excursion comes in the form of a visit to the Pagani Supercar Factory and Museum, known to be a rising star among Italian Supercar manufacturers for making drivable artworks.


AWASI IGUAZÚ Luxury hotel group Awasi has introduced its 2018 offering: a 14-room lodge spread out amongst the breathtaking surrounds of the Atlantic Rainforest. Situated on the banks of the River Iguazú, where the world’s largest waterfalls lie, the architecture and interiors are inspired by the colors and textures of the jungle. The villas are built on stilts for minimal environmental impact and come with private plunge pools, with each assigned a private guide and 4x4 to enable visitors to explore the majestic surroundings exactly as they please.



NoMad in downtown Los Angeles opened its doors this January in the iconic Giannini Place building, situated at the corner of Olive and 7th Streets. The brainchild of the Sydell Group, the hotel echoes the stunning features of its NYC counterpart: 241 rooms designed by French architect Jacques Garcia, an elegant restaurant and bar, a library and an allday Italian café, which takes inspiration from the building’s former roots as the Bank of Italy. And for those that crave a little down time from the hustle and bustle of downtown LA, the rooftop pool has breathtaking views of this extraordinary city’s skyline.

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Courtesy of Museum MACAN

Michael Silvestro The Boros Collection African Art Kimberly Moore The Ocean Cleanup


MICHAEL SILVESTRO ADVANTAGE sits down with true aviation aficionado Michael Silvestro, CEO of Flexjet, to discuss the state of affairs in the industry, his views on leadership and his admirable personal endeavors.

Q&A What drove your interest in aviation?

My first job was in a different industry, but I’ve always had a passion and love for airplanes. I have several very good friends who started their careers in the aviation business, so when I had an opportunity to work with one of them I jumped at the chance. Mostly my close friends who were in the industry are the ones who kept the fire burning for me.

In your opinion, what constitutes success in the business aviation industry?

Usually, the business measurement for success always includes numbers and goals. But digging deeper in our industry, our customers are perhaps the most sophisticated, intelligent and successful group of men and women in the world. And I think because of that level of sophistication, to be successful in the business

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aviation industry you need to be completely focused on what’s best for your customer. You need to be smart enough to be able to answer your customer’s questions and earn their trust by being focused on what’s right for them. And whether or not it is good for you in the short run, I think in the long run it always comes back and pays off.

How does Flexjet challenge the status quo?

Several years ago, we created the Red Label by Flexjet program, which gets you as close as possible to aircraft ownership. The program includes flight crews dedicated to a single aircraft. In addition, we have been creative and thoughtful in developing a series of artisan interiors, which adds character to the interior of the aircraft. And we are committed to having the youngest fleet in the sky. All these components are really

unique in the fractional environment.

What is your vision for Flexjet’s future fleet of aircraft?

Over the last three to four years, we really improved our fleet significantly by adding newer aircraft. We are very committed to Embraer, who is one of our major suppliers and with whom we’ve had a mutually successful relationship pushing 15 years now (first through our predecessor FlightOptions). We were definitely early adopters of Embraer and are looking to add more aircraft into our fleet for our international expansion and development into the European marketplace.

Tell us about the Flexjet mobile app.

I knew we would be successful with our app, but our adoption numbers are even more than I could have anticipated. You know, the whole world is

a technology-driven place today, and so as a forwardthinking company, we need to think about how technology can enhance the customer experience. For example, you can now get a push notification on the Flexjet mobile app with a picture of your pilot as you walk into the FBO, you can recognize your crew, organize catering— all those things you can think of to make your trip more enjoyable. We made it edgy and effective, but also very user friendly for our demographic customer.

How do you see the future of business jet travel evolving?

I think there are a couple of things. There is the sophistication of the customers and the ability to have information at our fingertips. Technology allows everyone to have instantaneous data about travel: You can download an app and track any tail number or get information about airplanes, sales


details, manufacturers and brokers. I think the future is going to evolve into those operators and providers being completely transparent about their offerings, allowing customers to discern what their mission profiles are and which of those offerings are best for them. Companies that do this thoughtfully and genuinely will be successful for many years to come.

What’s the biggest challenge you’ve overcome?

It was the downturn of 2008-2009, just a few months after I was appointed CEO. It was when Lehmann Brothers went bankrupt, and we saw the beginning of the worst and most rapid decline in the world’s economy that we’ve seen in generations. A third of the private aviation activity went away within months. As a new leader, that was the most challenging time, making hard decisions just to make sure we could

sustain ourselves in the long run. There was no playbook to follow, so you kind of try to do the right thing for people and for the organization. As I look back, that challenge and the ability to survive it and then persevere I would say, unquestionably, was the biggest obstacle I’ve overcome.

What do you think makes a good leader?

There are so many different qualities, but first and foremost a leader needs to set a vision for where the business needs to go and be a great example. If you carry yourself with integrity, work smart and are genuine, that just sets the tone for the entire organization.

What is the most unconventional thing you’ve done?

My wife and I have adopted four children. That’s probably the most unconventional thing I’ve done, and that spans over the course of 20 years. We

adopted two boys when they were infants and two girls when they were young adults. Personally, I think our family is a bit unconventional, and I feel very proud and blessed for that experience.

What are you most excited about right now?

From a professional standpoint, I am very excited about our expansion into Europe. I think we have some significant clients there, and the next two years is about solidifying our program across the continent. On a macro scale, I am really excited about artificial intelligence and its evolution. It’s just going to be exponential in the next 10 to 20 years, and I think it’s really going to change the way we live our lives, change society as a whole and the way people interact.

How do you give back?

I am on several boards in the Cleveland area where I live. One is Ursuline College, a Catholic college for women, with students in nursing and education. I am also on the board of the Achievement Center for Children, an organization helping children and families of disabled children, which offers programs to make their quality of life easier. My wife and I are also very much involved in our local community, particularly in our church. We both have the consciousness that we have been blessed and feel an obligation to use those gifts to help other people. I think we could always be better, but I think we have that mindset that the gifts we have been given and the accomplishments we’ve achieved are really only there to be shared with others that are a bit less fortunate. For more information:

P 30-31 All images courtesy of Flexjet

From left / Portrait of Michael Silvestro / Michael Silvestro at Embraer’s 1,000th business jet delivery / Michael Silvestro with Sister Christine De Vinne, President of Ursuline College

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Clockwise from left / The Boros Sammlung bunker stands in Berlin-Mitte / Karen and Christian Boros in their loft above the bunker / Art works by Michael Majerus

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This former WWII bunker now holds one of the world’s premier art collections

P 32 all images © NOSHE, P 33 © Wolfgang Stahr

I collect art that irritates me. This is not meant as a kind of rejection. It is rather the wish I have, that a work of art changes the limits of my thinking so my

perception shifts. Christian Boros

When advertising executive Christian Boros and his wife, Karen, purchased a former Nazi-built bunker in 2003, they secured their position as influencers in Berlin’s contemporary art scene. With a collection amassed over the years, the couple wanted a space to share the pieces with the public. Now showing its third four-year exhibition, the Boros Sammlung is one of the most enviable private art collections in the world. The brutalist building that houses the Boros Sammlung is obtrusively unsightly, with massive concrete walls scarred with bullet holes from the Second World War. Built as an air-raid shelter, the building was designed to provide refuge for as many as 3,000 people across its five floors. Following the war, the Red Army used the bunker as a P.O.W. camp until it was converted into a warehouse for imported produce in the German Democratic Republic. After the fall of the Berlin Wall, wild and hedonistic techno parties were held in the bunker’s many rooms. After the space was deemed unsuitable for parties by authorities in 1996, it stood empty for several years until Christian and Karen Boros purchased it in 2003. Both avid collectors, the couple commissioned Berlinbased architect Jens Casper to redesign the bunker to become a suitable exhibition space. Many of the low ceilings and massive walls cut to join spaces both horizontally and vertically. The structural interaction between the art and architecture has been staged. The current exhibition includes newly obtained and sitespecific works by the likes of Chinese artist He Xiangyu, known for sculptural works combining comedy and high concept, German-Norwegian artist Yngve Holen, who explores the concept of the post-human, especially as it relates to the constant advances of technology on the human body, and Swiss artist Pamela Rosenkranz, whose installations, sculptures, videos and works-onpaper reveal a careful attention to the human body and its surroundings. In addition, many works from renowned contemporary artists of the 1990s are on display in the third edition. Atop the bunker, Christian and Karen Boros have built a penthouse, where they live with their son. It was always their dream to live side-by-side with their art, which is why Christian endearingly calls the bunker his “hobby cellar.” He reminds everyone that because his collection is not a museum but a private endeavor, it is highly subjective.

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As African art finally gets international acclaim, Cape Town is fast becoming an international design hub


With craggy mountains giving way to white sandy beaches, rolling purple and green vineyards and roads cut into sheer cliff faces high above the Atlantic Ocean, Cape Town is so spectacular, it is almost impossible to take a bad photograph of it. But like all great beauties, the city now wants to be judged for more than just its looks. The city has been wooing visitors with its colorful architecture for years, but last September it added another string to its bow when it became home to one of the most influential art institutions in the world. The 100,000-square-foot Zeitz Museum of Contemporary Art Africa was the biggest public art space to open on the continent for more than a century—and costing a cool $42 million, it changed the contemporary art market as we know it.

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Clockwise from left / Concrete walls inside the main building / Main hall showcasing the silo architecture/ Zeitz MOCAA from outside

Designed by acclaimed British architect Thomas Heatherwick, the museum sits on the V&A Waterfront in the historic Grain Silo complex. This vast building is made up of 42 vertical concrete tubes, dates back to 1924 and was the tallest building in South Africa for most of the last century. Heatherwick first saw it nearly two decades ago on a trip to Cape Town and has been in talks with the Waterfront to renovate ever since. Jochen Zeitz, meanwhile, had been looking for a space to house his world-class collection of contemporary African art, looking at sites in Nairobi and Johannesburg, but when the Waterfront contacted him suggesting a collaboration, he finally found a building as spectacular as the collection itself.

Pp 34-35 all images © Iwan Baan

“The Silo is an extraordinary structure, and as soon as we walked into that first meeting, we knew we had the perfect fit. But on top of that, I do believe Cape Town is the right place for this museum,” says Mark Coetzee, the executive director and chief curator of Zeitz MOCAA. “It is a place of incredible natural beauty. But we attract sophisticated international visitors, and the next natural step is to share our culture—we need to offer people a richer, more diverse experience that is not just about beaches and parties, but also about fine art and design.” And as African art takes the coveted mantle held by Chinese contemporary art for the last decade as darling of the art world, Cape Town is styling itself as the design capital of a continent that is now highly in demand when it comes to creativity.

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And nowhere is that clearer than in the district of Woodstock, a now Berlin-like area, filled with warehouse-galleries, speakeasies and fashionable young people selling artisanal gins and homemade furniture under the shadow of Table Mountain. Like most arty areas, Woodstock has always been home to a multi-cultural crowd and today there are new galleries springing up each season. There is Stevenson, which sells high-end contemporary art, Blank Projects, which promotes the work of previously unknown artists from around the continent, Gallery Momo and its fabulously cool director Monna, who sources the best of South African art, and Southern Guild, which is a treasure trove of quirky benches, beautiful light fixtures and clever installations that tread the line between art and design. If we’re talking about architecture, we cannot forget Cape Town’s most famous heritage—its 36 / Advantage Vol.1 2018


Cape Dutch houses. Gabled white houses with thatched roofs and deep verandas from the 17th century are nestled under soaring mountains and above sweeping red and green valleys. Many of them contain fascinating artworks of their own from the Delaire Graff Estate delaire. to Babylonstoren Thanks to this flourishing local creative scene, Cape Town now plays host to a number of creative fairs, from the internationally renowned Design Indaba each February, during which design luminaries from around the globe gather together to analyze their industry, and the Cape Town Art Fair in the same month.

P 36 top images © Charles Russell, bottom © Adriaan Louw, P 37 Courtesy of Stevenson, Cape Town and Johannesburg

“If you’re interested in art or design, this is an extraordinary time to visit Africa,” says Coetzee. “Sure, it has its political and social issues, but artists thrive on that. I always tell collectors coming to Cape Town for the first time to be careful, because there’s a good chance they’ll fall in love with the place and go home with a house as well as a painting.”

Clockwise from top left / A piece by Vladimir Tretchikoff exhibited at renowned Delaire Graff / Delaire's wine-tasting room flutters with ceiling art / Stevenson is filled with groundbreaking art from around Africa / Southern Guild gallery sells art and collectable design

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MOORE FOUNDATION Creating a better world for our children


Kimberly Moore is a philanthropist from New York City and Goodwill Ambassador to the United States. Through her “Adopt A Letter” program, she has been called the “real Santa Claus” by some, answering more than 40,000 letters from over 10,000 underprivileged children throughout the world. In 2011, Moore founded the Kimberly Moore Foundation to benefit children and families in her home in Los Angeles as well as abroad. Through the “Adopt A Country” program, Moore’s foundation sets a goal of adopting a country in need each year. In 2015, the foundation helped establish five new learning centers and provided solar power to more than 200 homes in El Salvador. More recently, the Kimberly Moore Foundation set out to help bring education to more than 1,000 displaced children in Liberia who lost their parents due to the Ebola virus and other health-related illnesses. As a strong advocate for girls education, Moore placed a strong focus on creating a safe space for girls in Liberia. With more than 80% of children in Liberia lacking access to education, the initiative is vital in the community. Funding for the various programs comes from generous donors, providing for the construction of girl-friendly schools, books, supplies and uniforms for the pupils, the hiring of qualified teachers, as well as vocational training for adults. Through NGO partnerships, two water wells, a medical camp, agricultural training and more are planned as part of the program in Brewerville, Liberia.

From top / Kimberly Moore traveling to meet children in Liberia / “Adopt A Letter” program has answered some 40,000 letters from across the globe

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We receive letters from all around the world! I encourage people to browse through this year’s letters and find a child who inspires you!



What caused you to get involved in philanthropical work?

In 2005, I suffered a near-fatal car accident with a drunk driver and faced numerous challenges. Over the course of my tedious recovery, my thoughts came to focus on others in challenging situations. I suffered with chronic pain and went through some of the darkest times of my life in silence. I began to think, how many people just like me are out there, desperately crying for help and no one hears them. My work began in Christmas 2007, when I found a letter at the post office addressed to the North Pole, written by a hungry child who wrote to Santa Claus asking for food. After looking at the zip code of his letter, I then asked the post office if I could see other letters to Santa from that area. The next letter I found was from a young girl asking Santa for only a blanket to keep warm because she slept on the floor that got very cold at night. When I asked what happens to all these letters, I was told that Santa Claus letters are not considered real mail and usually go to the shredding facility. After learning that all their dreams were about to be shredded, I knew it was my mission to reach out to these voiceless children who were desperately crying for help and make wishes come true. I decided to personally drive to over 1,700 homes that Christmas and deliver each wish directly at their doorstep. That was when my Adopt-­A-Letter program was born. Today we have personally adopted the wishes of nearly 50,000 children.

P 38 all images © Kimberly Moore Foundation

Tell us a little bit about the motivation to start the Kimberly Moore Foundation.

I always liked volunteering at different charities and mentoring programs, but I never expected to start one of my own. My Adopt-A-Letter program became one of the most popular Christmas stories on the news, with the headline “Kimberly Moore is Santa Claus.” I was a bit shocked to receive so much support from all over the world. People were mailing me clothes, shoes, backpacks, school supplies, musical instruments, blankets, toys—you name it. I continued my deliveries after Christmas and, by the end of the year, I must have driven to the homes of nearly 14,000 children. People around me were so inspired to give, and it didn't have to cost thousands of dollars for them to make a difference. Just $20 can buy a blanket or a pair of shoes. For the child, I realized our program was never really about the gift itself. We were actually delivering hope and happiness. I held off as much as I could with starting my own foundation until we reached the wishes of over 25,000 children. The Adopt-a-Letter program ended up getting loads

of media exposure, which led to people writing me letters from all around the world. That's when I started the Kimberly Moore Foundation, which includes a variety of programs I feel are needed in the community.

You’ve helped children in El Salvador and now Liberia. How do you choose the location for each program? Actually, I don’t choose. I like to say that the country chooses me. I never knew anything about the countries I adopted. Every year, I receive letters from countries all over the world from children, families, charities and even political figures asking for help. If the letter is compelling enough and I find myself unable to sleep at night and spending hours researching that country, then it’s obvious the letter chose me.

What is your vision for the Kimberly Moore Foundation in the future?

I see the Kimberly Moore Foundation in the future more as a movement. There is so much work that needs to be done, and over the years I realized that we cannot do it alone. Today, I enjoy entering partnerships with various NGOs from around the world to collaborate on global social betterment that can impact the world. I would also like to see more non-­profits uniting for good and joining forces to tackle each individual problem from the root. I’ve gotten more involved with education over the years and have been extremely passionate about building “girl friendly” schools attended by boys and girls in Africa and developing countries. The school ensures the safety of girls, hires quality teachers and promotes vocational training and gender equality in the process, which can help break the vicious cycle of poverty. My partners and I are not only building schools, we empower our members in the village to help us with the construction, design desk and chairs and learn new skills in the process. The schools are tailored specifically to the urgent needs of the people as we realized we cannot build a school if our children do not have drinking water or food. Through our NGO partnerships, our schools are able to be sustained through agriculture, farming and much more so that we are able to provide impact as a whole, and at the same time empower the very people we help. We are in the process of building the first of a series of sustainable “Girl Friendly” schools, and it would be my dream to see these all across Liberia and Sub-­Saharan Africa!

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CLEANUP IS READY TO COMMENCE Oceans without plastic are a possibility in the near future


Founded in 2013 by Boyan Slat, a then 18-year-old student from the Netherlands, The Ocean Cleanup now employs some 65 engineers and researchers at its headquarters in Delft. With a goal of clearing the world’s oceans of plastic waste, the foundation is propelling forward with remarkable perseverance. Instead of going after plastic debris with vessels and nets—which would take many thousands of years and billions of dollars to complete—The Ocean Cleanup is developing a network of floating barriers that act like an artificial coastline, enabling the natural ocean currents to concentrate the plastic. After raising over $31.5 million in funding, The Ocean Cleanup is set to begin its cleanup of the Great Pacific Garbage Patch in 2018. Five years of careful development and surveying of the world’s oceans encouraged the Dutch foundation’s progress, and the team is optimistic about the effectiveness of its project. Thanks to an improved design, the efficiency of the system has been increased, allowing for the cleanup of half of the Great Pacific Garbage Patch in an estimated five years. The new modular technology was revealed in May 2017, and a successful funding round through San Franciscobased venture capitalists and philanthropists enabled production to be accelerated. Testing in the Pacific will begin in the first half of 2018, two years ahead of schedule.

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THE CHALLENGE Over five trillion pieces of plastic currently litter the ocean. Trash accumulates in five garbage patches, the largest one being the Great Pacific Garbage Patch, located beteen Hawaii and California. If left to circulate, the plastic will impact our ecosystems, health and economies. Solving it requires a combination of closing the source and cleaing up what has already accumulated in the ocean.

P 40 © Erwin Zwart/The Ocean Cleanup, P 41 all images © The Ocean Cleanup


Clockwise from left / The Ocean Cleanup acts like an artificial coastline to collect plastic / Initial tests in the rough waters of the North Sea were successful / Made up of floating barriers, sensors are installed to track movement and load collection / Boyan Slat at his desk

“Our mission is to rid the world’s oceans of plastic, and this support is a major leap forward toward achieving this goal,” said Slat. “Thanks to the generous support of our funders, the day we’ll be returning that first batch of plastic to shore is now in sight.” In preparation for full-scale deployment, The Ocean Cleanup organized several expeditions to map the plastic pollution problem in the Great Pacific Garbage Patch with unprecedented detail. Meanwhile, the team has advanced its design through a series of rapid iteration scaling-up tests, followed by a 320-foot prototype that was deployed on the North Sea in June 2016. The initial oneyear test was to see how the floating barrier would fare in extreme weather conditions. The prototype was installed with sensors to track each movement of the barrier and the loads it was subjected to. The gathered data enabled engineers to develop a system fully resistant to severe conditions during the cleanup of the Great Pacific Garbage Patch. At the North Sea test site, conditions during a minor storm are more severe than those in exceptionally heavy storms in the Pacific Ocean. With high estimates at 2.3 million tons of plastic in the world’s oceans, the work of The Ocean Cleanup is critical. It is commonly accepted that most plastic found in the oceans originates from land-based sources. Until recently, researchers had quantified neither the total amount of plastic flowing out of the world’s rivers, nor how much plastic is emitted by each individual river. Two-thirds of this input comes from the 20 most polluting rivers, most of which are located on the Asian continent. “We are pleased to see how many initiatives have been taken in the past few years to raise awareness of the ocean pollution problem,” explains Slat. “However, for our work in the deep ocean to be a success in the long run, it’s crucial that governments and other organizations speed up their efforts to mitigate the sources of the problem we aim to resolve.”

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© Porsche

Falconry SIHH 2018 Hout Bay Watch Co. Tristan Auer Electric Luxury Cars Michels Corporation




SHEIKHS Forming United Arab Emirates’ cultural identity with an ancient pastime

The depth of the unique falconry legacy is marked in the falconer’s fervor and dedication shown in the training process.


Once an integral means of hunting in the desert, now a treasured national sport and pastime, falconry fortifies the cultural identity of the United Arab Emirates. Centuries later and across the globe, falcons have transcended their practical status, venturing into a realm of pride, which is manifested in the dedication and great sense of Emirati tradition that the sport incites. Its ritual is predominantly defined by the necessity to give adequate testament to its practice; the art of the hunt is only sufficiently learned through the transmission of knowledge that must be passed down, whether from parent to child, master falconer to apprentice or between trusted hawking companions.

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A practice that requires courage and patience, the depth of the unique falconry legacy is marked in the falconer’s fervor and dedication shown in the training process. Falcons are initially bought from breeders around Europe—the top bird of prey can go for more than $250,000. After which, there is a great deal of precision involved and time taken for training, making the capacity for the falcon—a predator—to be tamed a grand and admirable task.

Once the falcon is eventually lured with a bundle of feathers and mastered by the trainer, the bird is accustomed to sitting on the trainer’s hand, adorned with a cylindrical cuff, the “Manqalah.” A cover is carefully placed over the bird’s eyes to ensure it smoothly adapts to its environment, as the trainer gradually exposes the falcon to its new surroundings.

Pp 44-46 all images Š Anantara

From left / Sand dunes near Abu Dhabi / Falconer at Qasr Al Sarab Desert Hotel by Anantara

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From top / General view of Qasr Al Sarab Desert Hotel by Anantara / Falcon wearing a hood in the desert

On average, it takes six weeks of training for the trainers’ birds to be prepared to catch their prey, with exercise typically conducted up to two times a day. With the capacity to soar at over 60 miles on a windy day, and 50 miles on a normal day, training alongside vehicles is typical for practice. Falconers often gear up to the Festival of Falconry, for which it can take around two months before the falcon is ready to compete. Through this poised dedication, owners—typically Sheikhs—often form a strong bond with their pet. The national sport ignites a great sense of pride and camaraderie. The bridging of past with present and the sharing of knowledge is key to character for many young Emirati men. A sense of community is transported through the training to the festival, and to the future promise that this centuries-old training will be continued in its legacy, both across the Middle East and the globe. It becomes a true rite of passage, also recognised by UNESCO in 2010 as the Intangible Cultural Heritage of Humanity and marks U.A.E. with an incredibly unique cultural honor and reinforcement of a sense of community.

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EXPERIENCING FALCONRY IN THE UAE The Qasr Al Sarab Desert Resort by Anantara pays homage to the ancient traditional sport of falconry and hunting with salukis, which has been practiced for thousands of years in the UAE.


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SIHH 2018 TIMELESS TIMEPIECES See our favorites from the 28th edition of the Salon International de la Haute Horlogerie Six prestigious Maisons made their debut at the 28th edition of SIHH: Hermès at the Carré des Horlogers, Armin Strom, Chronométrie Ferdinand Berthoud, DeWitt, élégante by F.P. Journe and Romain Gauthier. The new additions bring the total number of exhibitors to 35, with 18 historic Maisons and 17 brands in the Carré des Horlogers. Here is our handpicked selection of the top five timepieces presented in Geneva this year.

CARTIER While a first-time exhibition of 19 Cartier mystery clocks provided a showpiece for SIHH visitors, the Rotonde de Cartier Skeleton Mysterious Double Tourbillon vied for center-stage at the Cartier booth. The enigmatic tourbillon is suspended within a finely crafted skeleton that incorporates the in-house movement Calibre 9465MC and features openworked bridges in the shape of Roman numerals. The numbered edition is limited to 30 pieces and carries the Geneva Seal.

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GIRARD-PERREGAUX Girard-Perregaux’s Classic Bridges collection perpetuates the Maison’s iconic aesthetic by incorporating two arrow-shaped pink-gold bridges on the partially open-worked dial, positioned to reveal some of the model’s technical mastery within 45mm and 40mm diameters.

IWC The Portugieser Perceptual Calendar Tourbillon Edition 150 years sees IWC combining the perpetual calendar and tourbillon complications on the dial for the first time. This wristwatch is available in 18ct red-gold, limited to 50 pieces.


Pp 48-49 all images are courtesy of the mentioned brand

Ever worn a car engine on your wrist? Parmigiani Fleurier’s Bugatti Type 390 comes close, taking inspiration from the world’s fastest supercar— the Bugatti Chiron. This timepiece is limited to 10 pieces each in three metals.

PANERAI Officine Panerai’s latest dedication to Galileo Galilei is L’Astronomo – Luminor 1950 Tourbillon Moon Phases Equation of Time GMT. Made to order, and personalized, this is the first Panerai model to include a moon phase indicator.

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Hout Bay Watch Company revitalizes antique pocket watches

Whether we’re attracted to a watch for its intrinsic or aesthetic value, chances are it comes with a fascinating story too. That’s partly what drives the Hout Bay Watch Company, cofounded in Cape Town by Anthony Chemaly and Darryn Clark. A serendipitous meeting led to Clark, a professional clockmaker and member of the British Horology Institute, assisting Chemaly to reimagine a classic mechanical wristwatch from a high-quality pocket watch. Chemaly says his first watch took a year to put together. “I lifted the dial and noticed that it was marked ‘L. Pinn & Co Adderley 50 / Advantage Vol.1 2018

Street.’ I tracked down a website for Lazerus Pinn and discovered how he had come to Cape Town from Lithuania in the early 1880s. The background made for a beautiful watch and story.” Considered the only timepiece a gentleman should carry in the late 19th and 20th centuries, the pocket watch fell out of favor when the wristwatch came into fashion. Many models were pawned and melted down for their metal, leaving the mechanical parts behind to the delight of Chemaly and Clark who need them to feed the growing international demand for their creations from collectors. In

addition to transforming their own finds into trendsetting accessories, they’ll do it for clients as well or create bespoke watches from pocketwatch parts to clients’ specifications. They’re also designing their own case models and commissioning local artisans to produce the leather work for the custom watch cases and hand-stitched straps. “It’s a labor of love, and we hope that we can be part of a legacy of quality watchmaking. Hout Bay Watch Company is all about bringing back the art form,” says Clark.




Automotive tailoring for the discerning enthusiast

P 50 © Christian Liebenberg/Hout Bay Watch, P 51 © all images Amaury Laparra/Tristan Auer

What happens when you combine the interior design of luxury hotels and residences with that of automotives? Tristian Auer wants to show us just that. A passionate motorist himself, Auer has amassed a collection of vintage vehicles over the years, combining his own talent as an interior designer with his passion for cars. The result: a unique merging of two seemingly different worlds, and a stage upon which Auer plays with emotions and the senses. Tristian Auer’s bespoke tailoring of vehicles stems from his vision of creating pieces of art for fellow collectors. He believes the interior of a car should be approached in the same fashion as one would a home, each detail a reflection of the vehicle owner’s personal taste, lifestyle and personality. For each of these aspects, he develops a specific narrative to help tell the story, every element enriched by his timeless and contemporary style and a touch of French savoir-faire. Auer’s dedication to quality and originality is apparent in all of his designs. From the fabrics and leathers he chooses to the accessories and fixtures, each element is a work of art in its own right. Using his extensive experience as a designer, he brings a sense of elegance to the interior of each vehicle. The result: a luxury cabin that serves as a fully immersive, multi-sensory experience for the driver, exuding passion and intensity in a way rarely seen in the automotive industry.

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PERFECT Speed, style and comfort in the age of electric luxury


After more than a century of revolutionizing transportation, design and motorsports, the age of the combustionpowered car is coming to an end. While electric cars have been around since the 1800s, petrol-burning automobiles have defined 20th century progress more than perhaps any other technology. Now, thanks to a new breed of ultra hightech battery-powered machines, even the most die-hard car lovers are becoming converts to the electric age.

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TRENDS Electric cars are still a minority on the road today, but that’s changing fast. According to a recent Bloomberg report, EVs will account for more than half of all car sales by 2040.


From left / The futuristic cockpit of Porsche’s Mission E / The Mission E boasts over 600 horsepower / Aerial over Los Angeles, California

Pp 52-53 all images © Porsche

PORSCHE MISSION E When you think of a Porsche, no doubt the first thing that comes to mind is the iconic silhouette of the 911, one of the most successful car designs of all time. While Porsche has no plans to scrap its beloved coupe, it is now looking to do for electric sports cars what it did for gas-powered ones. That future now has a name: the Porsche Mission E. With design cues taken from the 918 Spyder and seating for four, the Mission E is designed for maximum performance as a daily driver.

Its sleek, dynamic exterior lines continue inside, with a futuristic cockpit dominated by OLED displays. In the driver’s seat, a programmable filigreed instrument cluster adjusts its position automatically to accommodate the driver with the aid of eye-tracking technology. Wireless charging is also available thanks to an induction pad owners can install in their garages. Being a Porsche, of course, the Mission E ticks all the right performance boxes, and then some. An all-electric

powertrain generating 440kw means more than 600 horsepower, acceleration to 60 mph in less than 3.5 seconds, and to 120 mph in under 12 seconds. A top speed of over 155 mph and an anticipated range of over 310 miles suggests this machine was designed to dominate the autobahn like no Porsche before. With a projected release date of 2019 and a starting price of just $85,000, there’s never been a more compelling reason to go electric.

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TESLA ROADSTER Perhaps no other brand has done as much to bring electric cars into the mainstream as Tesla, whose streamlined and powerful Model-S remains the gold standard in a fiercely competitive segment. Unwilling to rest on its laurels, Elon Musk’s innovation-driven brand is now promising an all-new Tesla Roadster will be on the road by 2020. Never one to shy away from hyperbole, Musk promises his Roadster will be the quickest car in the world, and if the brand’s claims of a 1.9-second sprint from zero to 60 mph are true, this would certainly be the case. Nevertheless, given the achievements of Tesla so far in disrupting the automotive industry, expect the Roadster to make history in more ways than one.

JAGUAR E-TYPE ZERO When Jaguar hailed this modified E-Type as “the most beautiful electric car in the world,” it didn’t seem exaggerated in the least. Such is the power of the 1968 Series 1.5 Jaguar E-Type Roadster, whose curvaceous lines made it one of the most coveted cars in history. For this 21st-century E-Type, the six-cylinder XK petrol engine was swapped for lithiumion batteries and an electric powertrain good for 220kw. With acceleration from zero to 62 mph in 5.5 seconds, the E-Type Zero is both lighter and quicker than its predecessor and can run for 170 miles on a single charge. Created by Jaguar Land Rover’s new “Classic Works” division, the automaker notes that the same conversion could easily be applied to many of its classic XK automobiles. This means that while the E-Type Zero may be the first of its kind, it certainly won’t be the last.

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Top to bottom / Tesla Roadster to be launched in 2020 / Jaguar’s E-Type engine / Jaguar perfectly combines old and new Opposite page / The Maybach 6 is a tantalizing vision of the future


P 54 from top © Tesla, © Jaguar/, P 55 all images © Daimler AG


KEY FIGURES 70% - The factor by which lithium-ion battery prices are projected to fall by 2030

Few names are as synonymous with opulence as Maybach, Mercedes-Benz’s top-tier luxury marque. True to form, the prestige automaker’s answer to an electrified future is this jaw-dropping concept, complete with a convertible top woven with rose gold thread and a long, yacht-like silhouette. Unveiled at the most recent Pebble Beach Concours d’Elegance in California, the car’s interior is awash in pristine white surfaces and wrap-around blue lighting. New technology abounds, including instruments that combine traditional needles with digital displays. With nothing under the hood except a beautiful set of custom-fitted luggage, the vehicle is powered by four engines, one attached to each wheel, good for a combined 750 horsepower.

27,600 - The number of Tesla Model S sedans sold in the US in 2017 600,000 - The number of electric passenger vehicles sold in China in 2017

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How Embraer helps organizations improve their business


The performance of a corporate flight department can make all the difference for an organization, sometimes costing or saving millions of dollars. Michels Corporation, an international utility and infrastructure contractor based in Wisconsin, chose to purchase two Legacy 500s for their flight department. “We were really impressed by the technology behind the Legacy 500,” explains Paul Kohler, aviation manager and chief pilot at Michels Corporation. Throughout the selection process, Embraer worked closely with Brian Johnson, Michels Corporation’s senior executive advisor, to assist in the decision-making. “Embraer showed us we could get state-of-the-art business aviation technology for a great value,” he says. “That’s what convinced us that the Legacy 500 was the plane for us.” Through their flight department, Michels Corporation remains flexible. “We pride ourselves on being able to be where we need to be on a moment’s notice,” says Kohler. Fueled by the desire to help organizations like Michels Corporation, Embraer has just launched FleetLogic by Embraer, a Corporate Flight Department Flight Optimization Program that will assist by assessing the current mission profile (routes, frequency, passenger load) and fleet mix and determining the advantages an Embraer fleet would offer. The team will then look for particularities in operations and assess ways to meet these needs (e.g., optimizing utilization, increasing fuel efficiency or saving time).

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Through FleetLogic, organizations benefit from asset optimization, the latest technology—such as fly-by-wire controls and Enhanced Vision Systems— increased performance and durability, in addition to maintenance. Through every step of the process, from the initial consultation to customization and delivery, Embraer’s team of industry leaders can help organizations as a full-service solutions provider. “To me, Embraer is a partner, not just someone you can buy an airplane from,” says Kohler. Risk mitigation and increased productivity are also key components of the services, in addition to custom service and support solutions that cater to each organization’s needs. “The Legacy 500 has a very simple maintenance program, which helps the aircraft be available more often,” says Wade Morschauser, Michels Corporation’s director of maintenance. “This helps us provide a higher standard of service to our customers.”

ABOUT FLEETLOGIC BY EMBRAER FleetLogic by Embraer is the industry's first fully comprehensive, analytics-based optimization program for corporate flight departments to help them get the most out of their aviation assets and add maximum value to the company's bottom line.

From left / Brian Johnson, Michels Corporation’s senior executive advisor, aboard one of the company’s two Legacy 500s / Embraer works closely with organizations to ensure a smooth delivery from start to finish / Paul Kohler, Michels Corporation’s aviation manager and chief pilot

To learn more, please reach out to an Embraer Executive Jets regional sales director or contact us at: 321.752.8500

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NEW TRAILS The latest Embraer advancements from around the globe



To keep up with the demands of rapid digitalization, it’s more important now than ever before for organizations to drive innovation. It is from this need that Embraer’s business innovation center was born—a new initiative based in Melbourne, Florida, with outposts in the Silicon Valley and Boston. “We share the vision that the state of transportation in congested cities is ripe for innovative solutions like on-demand aviation,” explains Antonio Campello, Embraer’s vice president of corporate innovation. “Embraer’s leadership role in commercial and business aviation was attained through the introduction of disruptive aircraft and services, and we are confident that our DNA will add value to new concepts in urban transportation as well.” Acting as a subsidiary, the center’s objective is to explore business opportunities in the future of aviation, working closely together with startups, venture capitalists, industry experts and major corporations. “We discovered an opportunity at Embraer,” continues Campello. “We share the vision that the state of transportation in congested cities is ripe for innovative solutions, such as on-demand aviation. A major transformation is unfolding worldwide, and it has been accelerated by the evolution of artificial intelligence, robotics, virtual reality and autonomous vehicles, immensely contributing to millions of people’s lives. This is yet another step that Embraer takes as a key player in transforming global air transportation.”

58 / Advantage Vol.1 2018



Building on its history of success with complex aircraft operations, Embraer has developed the industry’s first fully comprehensive, analyticsbased optimization program for corporate flight departments, FleetLogic by Embraer. Embraer's optimization team will work directly with a company's corporate flight department to delve deep into the data and gain a holistic picture of the company's operations. Engineers, maintenance specialists, instructor pilots and a top-ranked product support team—all focused on providing a superior customer experience—work together to assess every aspect of the company's flight operations and deliver highly optimized, effective solutions.



In February, Embraer delivered a medium-cabin Legacy 500 business jet to a customer in Malaysia, bringing Embraer Executive Jets’ fleet in the Asia Pacific region to 95 in more than 10 countries. To support Embraer’s growing fleet in the country, Hawker Pacific Asia—Embraer’s longest-running authorized service center in the region—will base a team of engineers in Malaysia. This is in addition to the Embraer Services and Support team based in Embraer’s Asia Pacific headquarters in Singapore. The Legacy 500 is the first medium-cabin business jet with digital flight controls based on fly-by-wire technology featuring side sticks. The state-of-the-art Rockwell Collins Pro Line Fusion avionics suite on four 15.1-inch high-resolution LCD displays allows graphical flight planning and has options like paperless operations capability, auto brakes and E2VS (Embraer Enhanced Vision System), which includes a Head Up Display (HUD) with Enhanced Vision System (EVS).



The Embraer Foundation and the Embraer Institute just shared their 2017 accomplishments. Together, both organizations relied on over 700 volunteers who dedicated more than 3,000 hours to community development activities. These initiatives benefited more than 1,000 students from the United States and Brazil. The Foundation and the Institute also provided 23 grants aligned with the United Nations’ Sustainable Development Goals (SDGs) to non-profit organizations in both countries. In addition, 960 low-income students received a full scholarship for top- quality education at the Embraer High Schools in Brazil.

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Every 10 seconds an Embraer-manufactured aircraft takes off somewhere in the world, transporting over 145 million passengers a year. Since its inception nearly fifty years ago, Embraer has boldly and consistently revolutionized the commercial, defense, agricultural and business aviation segments—and now, as one of the world’s leading aircraft manufacturers, Embraer also boasts the broadest portfolio of business jets on the market. Our beautifully designed, brilliantly engineered aircraft continuously blaze new trails, and when it comes to delivering the ultimate in value and customer experience, Embraer is in a class by itself. We take on our customers’ challenges and apply fresh, innovative perspectives to create solutions that enable our clients to outperform. That’s Embraer’s mission, and that’s what truly makes all the difference.

Scan the QR code for direct access to sales contacts + more 60 / Advantage Vol.1 2018

Occupants: 6/8 Range (4 occupants, NBAA reserves): 1,178 nm High-Speed Cruise: 405 ktas MMO: M 0.70

Occupants: 8/11 Range (6 occupants, NBAA reserves): 1,971 nm High-Speed Cruise: 453 ktas MMO: M 0.78

Crew + Standard Pax/Max. Pax: 2+7/9 Range (4 pax, NBAA reserves): 2,904 nm High-Speed Cruise: M 0.82 MMO: M 0.83

Crew + Standard Pax/Max. Pax: 2+8/12 Range (4 pax, NBAA reserves): 3,125 nm High-Speed Cruise: M 0.82 MMO: M 0.83

Crew + Standard Pax/Max. Pax: 2+13/14 Range (4 pax, NBAA reserves): 3,900 nm High-Speed Cruise: M0.80 MMO: M 0.80

Crew + Standard Pax: 2/3+13/19 Range (8 pax, NBAA reserves): 4,600 nm High-Speed Cruise: M 0.82 MMO: M 082

Embraer Quarterly / 61






PARIS Le Bourget, FRA











Scan the QR code for detailed contacts 62 / Advantage Vol.1 2018

Sorocaba 24/7 São José dos Campos São Paulo














(Luton and Stansted Airports)





















WINGS INDIA March 8-11 Bangalore, India AERO EXPO PANAMA March 21-22 Panama City, Panama FIDAE April 3-8 Santiago, Chile SUN’ N FUN INTERNATIONAL April 10-15 Lakeland, Florida ABACE March 17-19 Shanghai, China


AERO FRIEDRICHSHAFEN April 18-21 Friedrichshafen, Germany AERO EXPO April 19-21 Toluca, Mexico AGRISHOW April 30 - May 4 Ribeirão Preto, Brazil FLY AND DRIVE May 6 GPX, Brazil EBACE May 29-31 Geneva, Switzerland BAHIA FARM SHOW May 29 - June 2 Luís Eduardo Magalhaes, Brazil


NBAA REGIONAL FORUM June 21 White Plains, New York

CBAA CONVENTION June 12-14 Waterloo, Canada FARNBOROUGH INTERNATIONAL AIRSHOW July 16-22 Farnborough, United Kingdom EAA AIRVENTURE OSHKOSH July 23-29 Oshkosh, Wisconsin LABACE August 14-16 São Paulo, Brazil

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THE BEST JUST GOT BETTER What do you do when you make the best-selling business jet in the world four years running? You make it even better. More spacious. More ergonomic. More technologically advanced. And more phenomenal. Now, the world’s fastest, longest range single-pilot aircraft is also the most intuitively luxurious light jet in all of business aviation. Introducing the beautifully designed and brilliantly engineered Phenom 300E – the new standard in value and customer experience.


ADVANTAGE is the magazine of Embraer Executive Jets and is for the traveler who lives unconventionally


ADVANTAGE is the magazine of Embraer Executive Jets and is for the traveler who lives unconventionally