Issuu on Google+

INSIGHTS Quarterly Newsletter

 Fall 2013 

Published in November 2013

Message from the President A Good Year for NGMA This year has been a good one for the NGMA. Our committees continue to perform well, making progress on our spring meeting, communications and building code representation. Our board members are active behind the scenes taking their responsibilities seriously and effectively. Most important is our We were successful with an energy code change that is vital to our greenhouse industry. membership. I appreciate each of our members and their involvement in the NGMA. Membership renewals come out in the fall, so please watch for yours and renew your membership. You are the reason for our success. I’m writing this letter today from the International Code Council Hearings in Atlantic City, N.J., where I bring you good news. We were successful with an energy code change that is vital to our greenhouse industry. We accomplished two key code additions. The first was implementing a definition of greenhouses that the building code officials agreed with and understood. The second was exempting the building envelope (coverings) from the energy code. This was one of the main goals for NGMA

going into the 2015 code cycle. I want to thank Craig Humphrey and the Codes and Standards Matthew Stuppy Committee for their work on this important initiative. Turn to page 3 for more information on our success with the energy code. I’m also pleased to announce that Joshua Henry was this year’s recipient of the NGMA Scholarship. Joshua is a junior at the Ohio State We should consider University. His increasing our long-term goal is to own and scholarship offer operate a and building our greenhouse endowment in the business. immediate future. Joshua is the type of student that our organization should continue to support and encourage. We should consider increasing our scholarship offer and building our endowment in the immediate future. Enjoy this fall newsletter. It is a pleasure being the president of the NGMA.

Matthew Stuppy President of NGMA


CONTENTS

NGMA 2013–2014 Board of Directors

Energy Code Success!

PRESIDENT Matt Stuppy Stuppy Greenhouses Phone: 816-842-3071 Email: mjstuppy@stuppy.com PRESIDENT ELECT Leah Scantland Ludy Greenhouses Phone: 937-996-1921 Email: leah.scantland@ludy.com SECRETARY/TREASURER Steve Woods Hortica Insurance Phone: 618-655-1844 Email: swoods@hortica-insurance.com DIRECTORS Chris Beytes Ball Publishing Phone: 866-888 4237 Email: cbeytes@ballpublishing.com

Page 3

Industry News • AmericanHort • Intensive Greenhouse Crop Production Courses • New Pesticide Labels • Albert Reilly Obituary Page 4

NGMA Association News • Networking Opportunity at Spring Meeting • Dues Renewal Time • NGMA Member Spotlight: Industry Leadership Page 6

Advertising on the NGMA Website Page 7

Mark Davis Atlas Manufacturing Phone: 229-532-2905 Email: mark@atlasgreenhouse.com Craig Humphrey Nexus Corporation Phone: 303-457-9199 Email: craigh@nexuscorp.com Jim Larkin Polygal Incorporated Phone: 704-588-3800 or 800-537-0095 Email: jimlarkin71@hotmail.com Kurt Parbst Svensson Phone: 704-357-0457 Email: kurt@svenssonamericas.com Peter Stuyt Total Energy Group Phone: 805-566-0917 Email: peter@aghouse.com

Contact Headquarters NATIONAL GREENHOUSE MANUFACTURERS ASSOCIATION 4305 N. Sixth St., Suite A | Harrisburg, PA 17110 800-792-NGMA | 717-238-4530 | 717-238-9985 fax

www.ngma.com Office Hours: Monday – Friday, 8:30 a.m. – 5 p.m. EST Denise Calabrese, EXECUTIVE DIRECTOR: info@ngma.com Lisa Frye, ASSOCIATE EXECUTIVE DIRECTOR: assoced@ngma.com Angela Burkett, MEMBERSHIP DIRECTOR: customerservice@ngma.com Jen Cramer, DIRECTOR OF CONFERENCES & EVENTS: events@ngma.com Alison Evans, COMMUNICATIONS DIRECTOR: communications@ngma.com Jennifer Swartz, BOOKKEEPER: finance@ngma.com Courtney Kuntz, DIGITAL COMMUNICATION COORDINATOR: digicom@ngma.com Material in this e-newsletter may be republished with permission of NGMA and with proper line credit. Mention of commercial products in this publication is solely for information purposes and endorsement is not intended by NGMA. Material does not directly reflect the opinions or beliefs of the Board or staff.

Leona Wagner, OFFICE MANAGER: admin@ngma.com Amy Bobb, NEWSLETTER EDITOR: NGMAeditor@hotmail.com

NATIONAL GREENHOUSE MANUFACTURERS ASSOCIATION

http://www.facebook.com/pag es/National-GreenhouseManufacturers-Association-N GMA/113532758680537

Click the Facebook logo to go to the NGMA homepage on Facebook. FALL 2013

PAGE

2


NGMA Finds Energy Code Success! by Chris Beytes, NGMA Director Editor, GrowerTalks/Green Profit A version of this article ran in Acres Online.

Thanks to NGMA, greenhouses are now defined. In the International Energy Conservation Code (IECC), that is. This definition is “huge,” according to the code consultants hired by NGMA to aid in the battle to get “greenhouses” included, defined and, where appropriate, exempted from certain codes they just can’t meet—such as energy conservation. The addition of the greenhouse definition in the IECC is the latest battle NGMA has fought and won on members’ behalf. I spoke with Craig Humphries of Nexus Greenhouse Systems to learn more. He and Matt Stuppy, president of Stuppy Greenhouse Manufacturing (and president of NGMA), tag-teamed NGMA’s cause in front of the International Code Council’s final action hearings in Atlantic City, N.J., in October. The IECC sets the standard that buildings have to meet and writes the rules that local code officials interpret. The rules for energy conservation are getting more and more strict, yet there’s no provision for greenhouses, which as we all know can’t meet the same “thermal blanket” standards as your average office building, thanks to our glass or poly glazing. NGMA successfully lobbied IECC to include a definition of greenhouse in

the code—the first time we’ve ever been defined. So, what’s it mean to you? Simplified permitting, says Craig. “Because now a code official can go in and say, ‘Oh, it’s a greenhouse. There’s a definition. Here’s what you have to do.’ Instead of having to educate every code official as to what you’re trying to do and how he should apply the code, it’s spelled out in black and white for him.” When Craig says “now,” what he really means is 2015 and beyond, because that’s when the new code will go into effect. NGMA will now take its battle to ASHRAE—the American Society of Heating, Refrigerating and AirConditioning Engineers. Craig explains that ASHRAE’s energy code is adopted by some states rather than IECC and is a leader in energy standards, so it’s important to get ASHRAE to recognize a greenhouse’s unique energy consumption qualities before it updates its standards. To help with the effort, Craig and Matt presented on behalf of NGMA at ASHRAE hearings on its 90.1 energy standards for commercial buildings in Atlanta in October. As for IECC, Craig says now that the greenhouse definition is in the code, NGMA can turn its attention to going after some other proposals that will benefit greenhouse owners.

NGMA presented before the International Code Council hearings in Atlantic City, N.J., in October. The association was successful in getting greenhouses defined and exempted from the International Energy Conservation Code.

NATIONAL GREENHOUSE MANUFACTURERS ASSOCIATION

FALL 2013

PAGE

3


Industry News New Horticultural Trade Association Formed OFA, the Association of Horticulture Professionals, and the American Nursery and Landscape Association (ANLA) will join forces to launch a new horticultural trade association. The new American Horticulture Association, which will be known as AmericanHort, will begin operations Jan. 1, 2014. Members of OFA and ANLA voted in overwhelming support of the consolidation of the two organizations into a new, national trade association to serve the entire horticultural industry. The mission of AmericanHort is to unite, promote and advance the industry through advocacy, collaboration, connectivity, education, market development and research. With the consolidation, the new trade association will have the largest national nursery, greenhouse and garden retail membership of any horticulture association in the United States. Those communities will join together with breeders, distributors, interior and exterior landscape professionals, florists, students, educators, researchers, manufacturers and all who are part of the supply chain to represent the horticultural industry with one, strong voice and a greater base of volunteer, staff, and financial resources. The association will have its primary office in Columbus, Ohio, and an office in Washington, D.C., to facilitate government relations and research activities. The inaugural board of directors was appointed by the legacy organizations. For the first year, the board will have equal representation from OFA and ANLA. The board includes the following leaders: Chairman of the Board Mark Foertmeyer, Foertmeyer & Sons Greenhouse, Delaware, Ohio; Vice Chairman of the Board Dale Deppe, Spring Meadow Nursery Inc., Grand Haven, Mich.; Treasurer Lisa Graf, Graf Growers, Akron, Ohio; Past Chairman of the Board Mike McCabe, McCabe's Greenhouse & Floral, Lawrenceburg, Ind.; Past Chairman of the Board Bob Terry, Fisher Farms, Gaston, Ore.; President & CEO Michael V. Geary, CAE, AmericanHort, Columbus, Ohio/Washington, D.C.; Joe Burns, Color Burst, Grayson, Ga.; Terri Cantwell, Bates Sons & Daughters Inc, Lake Placid, Fla.; Tom Demaline, Willoway NATIONAL GREENHOUSE MANUFACTURERS ASSOCIATION

Nurseries Inc, Avon, Ohio; Bob Jones Jr., The Chef's Garden, Huron, Ohio; Terri McEnaney, Bailey Nurseries Inc, St Paul, Minn.; Dan Mulhall, Mulhall's Nursery, Omaha, Neb.; Morris Newlin, New Garden Landscaping & Nursery, Greensboro, N.C.; Cari Peters, JR Peters Inc, Allentown, Pa.; Sid Raisch, Horticultural Advantage, Hillsboro, Ohio. For more information about AmericanHort, please visit americanhort.org.

Register for CEAC’s Annual Intensive Greenhouse Crop Production Courses The University of Arizona’s Controlled Environment Agriculture Center (CEAC) will host its annual Intensive Greenhouse Crop Production Courses Jan. 5 through 12. The course will emphasize growing tomatoes and lettuce. Hydroponic specialist Dr. Pat Rorabaugh and business expert Myles Lewis will teach the course, which includes a special lecture from a legend in the world on Controlled Environment Agriculture, Dr. Merle Jensen. The CEAC course Students will receive a blend will emphasize of classroom and hands-on growing tomatoes learning in a hydroponic and lettuce. greenhouse to successfully grow crops on their own. The Tomato Intensive will run Jan. 5-10, while the Lettuce Intensive will start on Jan. 10 and conclude on Jan. 12. On Jan. 10, students from both intensives will participate in a roundtable discussion with greenhouse engineers. Students will have the opportunity to ask questions about their greenhouse design and operations. Another event is a marketing lesson at one of Tucson’s top farmers’ markets. More information on the course program and registration can be found at https://ag.arizona.edu/ceac/hydroponic-greenhousecrop-production-intensive. Questions should be directed to 520-626-9566 or ceac@ag.arizona.edu continued on page 5 FALL 2013

PAGE

4


Industry News continued from page 4

New Pesticide Labels to Better Protect Bees The U.S. Environmental Protection Agency (EPA) has developed new pesticide labels that prohibit the use of some neonicotinoid pesticide products where bees are present. The new labels will contain a bee advisory box and icon with information on routes of exposure and spray drift precautions. The advisory applies to products containing the neonicotinoids imidacloprid, dinotefuran, clothianidin and thiamethoxam. The EPA will work with pesticide manufacturers to change labels so that they meet the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) safety standard. In May this year, the U.S. Department of Agriculture and EPA released a comprehensive scientific report on honey bee health, showing scientific consensus that a complex set of stressors is associated with the decline of honey bees, including loss of habitat, parasites and disease, genetics, poor nutrition and pesticide exposure. The EPA continues to work with beekeepers, growers, pesticide applicators, pesticide and seed companies and federal and state agencies to reduce pesticide drift dust and advance best management practices. The EPA

INSIGHTS is a quarterly publication of the

National Greenhouse Manufacturers Association (NGMA) 4305 N. Sixth St., Suite A, Harrisburg, PA 17110

Phone: 800-792-NGMA | 717-238-4530 717-238-9985 fax E-mail: info@ngma.com www.ngma.com Winter issue is distributed in February Spring issue is distributed in May Summer issue is distributed in August Fall issue is distributed in November

NATIONAL GREENHOUSE MANUFACTURERS ASSOCIATION

recently released new enforcement guidance to federal, state and tribal enforcement officials to enhance investigations of bee-kill incidents. More information about the effort to protect pollinators can be found at www.epa.gov/opp00001/ecosystem/ pollinator/index.html. To view the infographic on EPA’s new bee advisory box, go to www.epa.gov/ pesticides/ecosystem/pollinator/bee-label-infographic.pdf.

Albert Reilly of Rough Brothers Passes Away Albert Reilly, 70, the executive who transformed Cincinnati-based Rough Brothers from a small shop into one of the largest greenhouse manufacturers in North America, passed away on Thursday, Oct. 17. Reilly and his former business partner, Bruce Rowe, started building a team of in-house engineers and designers after they bought the business in 1977, correctly betting the expansion would eventually pay off. Rough Brothers capitalized on the exploding interest among baby boomers in gardening during the 1990s when companies such as Home Depot were expanding their garden centers and commercial growers started producing more to meet rising consumer demand. Rough Brothers had the engineering expertise to build greenhouses for both commercial growers and larger retailers. “What makes us a little different is we invested in the design and engineering resources before this wave hit,” Richard Reilly, Albert Reilly’s son, told the Enquirer in 1997. Richard Reilly was named president of Rough Brothers in 2002. The company’s early investment in talent also paid off as Rough Brothers developed a niche competency in restoring old greenhouses. In 1999, Rough Brothers became a prime subcontractor on the $30 million restoration and rebuilding of the U.S. Botanic Garden, which had been closed since 1997 because of safety concerns. Albert Reilly is survived by his wife, Pamela; son, Richard; daughter, Sarah of New York City, N.Y.; brother Richard Reilly of Jackson Hole, Wyo.; sister Norine Reilly Toole of New Canaan, Conn.; and two grandchildren. Read his full obituary here. FALL 2013

PAGE

5


NGMA Association News Participate in the New Networking Opportunity at the 2014 Spring Meeting NGMA is a collection of interesting companies doing business in a dynamic industry. Often great stories and histories travel with you to the NGMA Spring Meeting only to be told either in small audiences during one of the social periods or perhaps not at all. That is about to change. At the 2014 Spring Meeting, several structural and supplier members will be given the opportunity to speak and update attendees on newsworthy topics, such as current product success, a complex project or a compelling learning experience worth sharing. Under this new opportunity, four selected companies will be provided 10 minutes each to address the group. To be considered for selection, interested companies must submit a brief written summary of the proposed topic/project and presentation plan to the Conference Committee for review. Please limit the written document to one page. The Conference Committee emphasizes that this time is not to be used as a “commercial” or selling of products, but instead as an update on projects currently under

Member Benefit Spotlight:

Industry Leadership Do you have an interest in legislation, code and standards or event management? As an NGMA member, you have the unique opportunity to serve on the NGMA Board of Directors and chair the committees that steer this organization and guarantee its future as a leader in the greenhouse industry. Committees meet by conference call and/or in person at spring meetings, and we would love for you to participate! Please click here to access the Willingness to Serve form. For more details on all your member benefits, please visit our website. Contact Angela at customerservice@ngma.com or 717-238-4530 with any questions.

NATIONAL GREENHOUSE MANUFACTURERS ASSOCIATION

way, applied technology and/or problems addressed and solved during the process. The idea behind this networking opportunity is that NGMA’s membership may get to know more about its fellow members. A laptop and projector will be provided for presentations. Please email entries to Jen at events@ngma.com by Nov. 30. Participants will be notified in January 2014.

SavDeate the

Be sure to mark your calendar to attend the

R

2014 NGMA Spring Meeting April 27–29, 2014 Hyatt Miami at the Blue Doral, Fla. Watch for more details to come in the future.

Renew Your NGMA Dues by Dec. 31 NGMA members should have received their 2014 membership renewal invoice in the mail. Membership renewals and payments for the upcoming year are due by Dec. 31. Don’t delay! Return your renewal form today! Some of your NGMA member benefits include the following: • Networking opportunities with other companies • Access to the members-only section of the NGMA website • Special advertising opportunities • The power of a group voice on issues affecting the horticulture industry • Regular e-blast updates • Quarterly newsletter with pertinent information • Promotion of your company at AmericanHort and other industry trade shows If your main company contact did not receive an invoice, email Angela at customerservice@ngma.com or call 717-238-4530, and we will send another copy. Your support of NGMA remains crucial for the association’s success!

FALL 2013

PAGE

6


Reach New Clients by Advertising on the NGMA Website The NGMA Website Advertising Program is designed to keep your company’s name in front of the hundreds of visitors to the NGMA website. NGMA offers two placement positions for advertisements on www.ngma.com, both horizontal banner positions and vertical banner positions. We are offering multiple positions for each banner type. Your ad won’t get lost in the fray, though. The maximum positions for the horizontal banner will be 5 and a maximum of 3 for each of the two vertical banners. Advertisements will rotate on page clicks or page refresh. During the month of October, the NGMA website had 1,120 visits and nearly 79 percent of those visitors were new to the site. Just think…your ad could have reached every one of those individuals visiting the NGMA website! If you are interested in advertising on the website, please download the Website Advertising Program document, or contact ads@ngma.com. We look forward to being able to promote your company through the NGMA website! NGMA member rates for website advertising Placement

Run of Site*

Ad Type

Ad size

# of Positions** Rates of NGMA Members (per month) 1 month

3 months

6 months

Horizontal Banner

728 x 90 px

5

$149

$139

$119

Vertical Banner

120 x 240 px

6

$99

$89

$79

Non-member rates for website advertising

Placement

Run of Site*

Ad Type

Ad size

# of Positions**

Rates of non-members (per month) 1 month

3 months

6 months

Horizontal Banner

728 x 90 px

5

$199

$179

$159

Vertical Banner

120 x 240 px

6

$119

$109

$99

* Run of site is defined by the following pages: Homepage, Join Us, Calendar of Events, Industry Links, Members, Committees, Purpose and Downloads. **Ads will rotate up to the maximum number of positions on a page refresh or page click. NATIONAL GREENHOUSE MANUFACTURERS ASSOCIATION

FALL 2013

PAGE

7


NGMA Insights - Fall 2013