Create an Internet marketing product that sells is very difficult nowadays since there is so much competition in this niche. For all the right reasons since buyers in this market are passionate and will buy again and again. With so many competitors writing on the same topic, it's hard to persuade the people that your product is the one they should buy. Unless you're already well-known in the field, people are not going to believe in your expertise to teach them and would rather choose a guru's product. So how can you win over customers if you don't have a well-established reputation? Here are the steps you need to carry out to create an Internet marketing product that sells: 1. Hot Topic If you want to get attention for your product, the topic matters a lot. Always choose a topic that people regularly talk about and that is always brought up in conversations on blog or in forums. Topics like Facebook, social marketing, list building, blogging are always in demand. If you choose a wrong topic that hardly gets any interest, you'll definitely struggle with selling the product. 2. The Offer Next you need to create a good offer. An offer that the buyers don't need to consider what your track record is because it's so good. For example, if you sold a list building course for twenty dollars and offered bonus interviews with other experts, a transcription of the interviews and an audio recording of your ebook, and a live webinar, buyers won't need to think too much about getting your product. This is called an irresistible offer. If your offer is already an amazing deal, then making the sale is relatively easy. 3. Create the 'aha' moment With your product, you need to create an 'aha' moment. If possible put this at the front and another one near the end of your product. Your customers will be drawn to consume your product when you offer a good 'aha' moment right at the beginning. The 'aha' moment at the end will give them a good lasting impression of your ebook. So what is an 'aha' moment? It's when you explain the same principles, but give it a slight twist.
For example, instead of explaining how to install a blog, you can explain how to install several blogs in one domain and to personalize each of them. Since the majority of products talk about installing one blog on a domain, you can be different and talk about installing multiple blogs. See how easy it is? You don't need to reveal something ground breaking. Just be slightly original and make people remember you. 4. Getting the feedback Since you have priced your product so low but have delivered excellent value and information, your buyers and affiliates will become your fans. You have proven yourself to be knowledgeable, trustworthy and a good business man. This is the kick start you need to start your online business. You can now sell more expensive products to these existing customers since they now trust and know that you will deliver as promised.
Download the report How To Build An Information Products Business at hire a ghostwriter. For videos and articles on marketing your business online, visit http://www.trafficbeast.com - Alan Cheng
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Published on Apr 26, 2012
Next you need to create a good offer. An offer that the buyers don't need to consider what your track record is because it's so good. Unless...