Volume IV No. III
July - September 2013
Cigarette industry remains strong despite taxes Despite the imposition of higher taxes on tobacco manufacturers, the cigarette manufacturing industry in the country remains strong, said the National Tobacco Administration (NTA). NTA administrator Edgardo Zaragoza said that during consultations with stakeholders in the tobacco industry, it was resolved that there is no signiﬁcant change in consumer demand of tobacco products. “There were concerns that a slight rise in taxes will be detrimental to the industry because of lower demand,” said Zaragoza. “But the industry continues to be stronger than it is.” Stakeholders in the tobacco industry believe demand would remain high if higher taxes on tobacco products is countered by increased export and substitution of imported tobacco. To do this, the quality standards of local tobacco production should be raised. The NTA concluded its biennial Tobacco Tripartite Consultative Conference during which minimum buying prices for to-
bacco were set for the next two trading years. During the consultation meeting, tobacco manufacturers stressed the need for farmers to produce high quality leaf to be used by local cigarette manufacturers so that importation would be lessened. “Tobacco is still a crop to believe in and will be around for a long time. As quality is improved, we are trying to keep more Philippine tobacco,” said Jorge Struecker, leaf buying manager of Philip Morris Fortune Tobacco Corporation. “To sustain production, we need to increase production efﬁciency,” he added. Tobacco growing and trading ﬁrms also said Philippine tobacco needs to be competitive in the export market. “We need to be competitive because we are not the only producer selling to cigarette manufacturers,” said Erwin Ang of Universal Leaf Philippines, Inc. Tobacco production this year is expected to reach 70 million (M) kilograms, a recovery from
the production level of 65-M kilograms in 2012 after unfavorable weather that prevailed for most of the year. In 2011, tobacco production reached 79-M kilograms, higher than the 2010 production level of 73-M kilograms. Zaragoza said that of the 70 million production expectation this year, 40-M kilos are expected to be exported, while 30 -M kilos would be retained for domestic production.
During the consultation, Zaragoza noted that the local manufacturing industry actually needs 150 million kilos of leaf for its blending requirements. The balance of the demand is imported from other tobacco-producing regions. “So we are asking the mayors to come up with areas for expansion of tobacco crop,” said Zaragoza, noting that this would be initiated by the private sector. (Pls. turn to p2)
National Tobacco Administration (NTA) chief Edgardo D. Zaragoza (9th from right) poses with other key players of the ceremonial tree planting during the kickoff of the agency’s synchronized tree planting project last July 30 at the Ilocos Sur Polytechnic State College (ISPSC) main campus in Sta. Maria, Ilocos Sur. Over 86,000 employees from various government agencies and the private sector participated in the activity. (See story on page 3.)
EDITORIAL Believing that the demand for local tobacco will remain high despite higher taxes, the stakeholders join hands to increase exportable tobacco and substitute imported tobacco, the key to sustain the Philippine tobacco industry. Thus, the NTA leadership in collaboration with the tobacco buyers and manufacturers, see to it that the tobacco farmers are kept abreast with appropriate tobacco production technologies and provided the necessary technical and ﬁnancial support to enable them to follow the recommended inputs that will ensure them maximum productivity and proﬁtability. Cigarette ... (from page 1) He noted that high-quality Burley leaf is now being grown in Isabela. In Claveria, Misamis Oriental, production areas are being expanded and the quality of tobacco produce has been improved. Zaragoza said tobacco exports, manufactured and unmanufactured, is expected to be more or less the same as in 2012 which was placed at 73 million kilos valued at $188.85 million, up from the 2011 production of 71 million kilos valued at $339.20 million. (Czeriza Valencia, Philippine Star)
Promoting the tobacco farmers’ interests
With the production of high quality tobacco, NTA ensures the proﬁtability of the farmers with the conduct of consultative review and establishment of ﬂoor prices of tobacco every two years to ensure that the tobacco farmers earn at least 25% of their investment. The new ﬂoor prices have been set already for 2014-2015, with the active participation of all the stakeholders including the political leaders of the major tobacco-growing provinces. To beneﬁt more tobacco farmers, possible expansion areas to meet the increasing demand for Philippine tobacco have been identiﬁed in coordination with the LGUs in the tobacco-pro-
from earning directly from the sale of seedlings/trees/ bamboos, these would provide them with the needed raw materials for their curing needs and barn structures. Moreover, the farmers have been tapped as producers of raw materials for meat processing at the NTA AgriPinoy Tobacco Farmers Food Processing Plant and Trading Center starting with the Hog Fattening Phase of the Integrating Farming and Other Income Generating Activities Project (IFOIGAP). To follow is broiler production and later, the production of raw materials for the Feed Mill Complex like corn, mungbean and soybeans, among others.
NTA sets new tobacco buying price for ’14-’15 The National Tobacco Administration (NTA) approved the new ﬂoor prices for various tobacco variants for trading years 2014 and 2015. The new ﬂoor prices for Virginia tobacco rose by P6 per kilogram across all grades. The new buying prices for grades of this variety are as follows: AA, P78; A, P75; B, P73; C, P71; D, P66; E, P65; F1, P59; F2, P56; R, P46. The new minimum buying prices for Burley rose by P3 to
is published quarterly by the Department of Agriculture - Na onal Tobacco Administra on, Panay Avenue corner Scout Reyes Street, Quezon City. Tel. nos.: 3732098. Fax: 3732095/3742505. Website: www.nta.da.gov.ph. Editor-In-Chief : Perlita L. Baula, Ph.D. Technical Editor : Rex Antonio P. Teoxon Managing/Circula on Manager: Neyo E. Valdez Contributors: Batac – Elaine A. Tinio, Divina D. Pagdilao; Cagayan – Gilbert A. Taguiam, Bernadeth C. Tamayo; FTSD – Felisa R. Aurellano; IRD – Raquel F. Señga; Isabela – Manuel M. Beltran, Nestor T. Tejada, Rogelio T. Tarun; La Union – Elvira N. Sambrana, Candido A. Liangao; Others – Czeriza Valencia, Marianne Go Photographer: Dina B. dela Reyna Editorial Adviser: Administrator Edgardo D. Zaragoza
ducing municipalities considering basic requirements in tobacco production like availability of water for irrigation without detrimental substances like chloride which destroys tobacco quality. To increase the farmers’ income, additional livelihood activities for the farmers and to help restore ecological integrity in the tobacco-growing areas especially Regions 1 and 2, tree/bamboo seedling production and establishment of tree/bamboo plantations have been initiated by the NTA in collaboration with all stakeholders of the industry and concerned government agencies including academic institutions. Aside
Vol. IV No. III July - September 2013
P10. The new minimum buying prices for grades of this variety are: A, P61; B, P59; C, P53; D, P45; E, P44; F, P37; R, P28. The new minimum ﬂoor prices for native tobacco rose between P4 to P10. The new ﬂoor prices for grades of this variety are HG, P66; Medium 1, P56; Medium 2, 46; Low 1, P38; Low 2, P26. Taken into consideration in the adjustment of the buying rates is the imposition of the higher excise taxes on tobacco products which is feared to affect consumption. The NTA approved the new buying prices during the Tobacco Tripartite Consultative Conference which is held every two years to review and adjust the ﬂoor prices for various tobacco types –Virginia, Burley and Native – for the next two trading years. Present during the conference were local government chief executives from tobacco-producing regions, farmers organizations, and tobacco manufacturing companies. These include farmers group
National Federation of Tobacco Farmers Associations and Cooperatives (NAFTAC), cigarette manufac- turer Philip Morris Fortune Tobacco Corporation (PMFTC), and tobacco buyer Universal Leaf Philippines, Inc. The last tripartite conference was held from September 10 to September 11, 2011. Tobacco is the only industrial crop in the country that enjoys a minimum ﬂoor price support set by the government. Floor price is the minimum price allowed by the government for the procurement of tobacco buyers from farmers. This is set based on the prevailing market conditions such as production cost, reasonable margin of proﬁt for stakeholders, and growing conditions. The actual buying price, which is based on prevailing market prices, is usually higher than the minimum ﬂoor price. The setting of the minimum ﬂoor price provides tobacco farmers a guaranteed minimum return on investment of at least 25 percent for expenses. (Czeriza Valencia, Philippine Star)
Gov’t, private sector kick off synchronized tree planting program
DA-NTA pilots regreening project in tobacco areas To help restore ecological integrity in tobacco-growing regions, the Department of Agriculture’s National Tobacco Administration (DA-NTA) conducted synchronized tree planting activities in various areas in Regions I, II and the Cordillera Administrative Region. NTA Central Ofﬁce employees conducted their tree planting in San Isidro, Rodriguez, Rizal. The NTA’s regreening project is in line with the government’s National Greening Program which seeks to improve water quality in rivers and irrigation in farm lands, and lessen ﬂooding potential. Five hundred and ﬁfty-one thousand (551,000) seedlings of acacia, neem, narra, mahogany and giant ipil-ipil were planted during the initial tree planting activity, led by NTA administrator Edgardo Zaragoza last July 30. The Ilocos Sur Polytechnic State College (ISPSC) main campus in Sta. Maria, Ilocos Sur, was the command center and ceremonial planting site. Zaragoza said the uniﬁed tree planting is part of the agency’s effort to contribute its resources towards ecological restoration. “The tobacco industry is one of the biggest users of fuelwood in tobacco-growing areas. To restore and manage the environment, the NTA initiated the effort to unify all partner agencies and stakeholders. We are all here because we believe in the cause of this undertaking,” Zaragoza said. Rosalina Bistoyong, Department of Agrarian Reform (DAR) Undersecretary for Special Programs and Agrarian Stakeholders and Relation Ofﬁce commended the NTA for initiating the activity. “Through this, we do not only stop the continuing degradation of the environment – especially the upland areas in Ilocos Region, we also provide livelihood for the tobacco farmers. We plant for food security, we plant for climate change, and for livelihood,” Bistoyong said. Department of Environment and Natural Resources Ilocos Region (DENR) director Samuel Peñaﬁel congratulated the NTA for the initiative and committed
to work closely with the agency in their regreening project. Philippine Aromatic Tobacco Development Association and Universal Leaf Philippines, Inc. (ULPI) president Winston Uy, who represented the private sector, expressed his support to the NTA’s livelihood program. “We give back what we take from the land and I hope that it will not only start today, but will move towards sustainability,” he said. The synchronized regreening project is supplementary to the NTA’s livelihood assistance for tobacco farmers’ Kahuyang Pangkabuhayan at Pangkalikasan, a component of the agency’s Renewable Fuelwood Energy Farm Development Project. The project aims to provide adequate source of fuelwood and other resources needed in tobacco curing by planting trees and bamboos in 1,400 hectares. For this year, the NTA targets 4 million trees – mostly giant ipil-ipil, neem, gmelina, mahogany and kakawate – to
be planted in all the component projects and 100,000 bamboo seedlings for Cagayan, Isabela, and Pangasinan. To the recommendation that the effort should be sustained, Zaragoza assured that the NTA is increasing its target in 2014 to 1 million trees for the synchronized tree planting and 1,600 hectares for the Kahuyang Pangkabuhayan module which would be increased in the ensuing years. Over 86,000 farmers, students, and employees from the various government agencies and the private sector participated in the activity which included: DA-Regional Field Unit I; DAR, led by Undersecretary Bistoyong; DENR led by Region I executive director Peñaﬁel; DPWH (IN, IS AND LU); DSWD (LU), Philippine Ports Authority (LU); Red Cross administrator and volunteers (Abra); Department of Education, with Bacarra (IN) Comprehensive National High School
having the biggest number of participants with 2,000 students in a single site and Cadaclan Elementary School (San Fernando City, LU) and Dolores Central School (Abra) pupils among the youngest contingents; local government units, led by the provincial government of Ilocos Sur, and Gov. Eustaquio Bersamin leading the provincial government of Abra; ISPSC, led by executive dean Francisco Lopez, who represented its president Dr. Rafael Querubin, with high school and college students in all its campuses participating; Abra State Institute of Science And Technology; environmental, NGO and church groups; and, the private sector, including PMFTC, CONLEAF and ULPI. Assisting the NTA administrator for the event were multitasking teams led by NTA managers Rex Antonio P. Teoxon of Corplan, Luzveminda Truong of FTSD, and Estrella De Peralta of Ilocos Sur – Candon branch ofﬁce.
NTA – Batac involves various sectors in the Synchronized Tree Planting in Ilocos Norte Relative to the Renewable Fuelwood Energy Farm Development Project and Restoration of Ecological Integrity, the Synchronized Tree Planting activity on July 30, 2013, turned out a big success for the NTA Branch Ofﬁce with the coordination and leadership of Branch Manager Mario E. Corpuz through the collective efforts of the different local government units (LGUs) and other groups. The cause was set smoothly from site identiﬁcation, hauling of seedlings and the actual tree planting activity, with the active participation of NTA extension workers assigned in the different municipalities. The invitations sent by the ofﬁce to municipal mayors regarding the activity elicited response letters conveying their appreciation to the NTA for their conscientious involvement in the said endeavor. On July 30, 2013, each extension worker was deployed to coordinate the tree planting sites,
The composite team led by NTA - IN Department Manager Mario Corpuz (4th from left) and Senior TPRO and Project Coordinator Luzviminda U. Padayao (10th from left) with other participants before the start of the tree planting activity in Bacarra, Ilocos Norte.
with a roving composite team that supervised and monitored the tree planting activities in the various sites in Ilocos Norte. The ﬁrst team headed by Mario E. Corpuz took care of the ﬁrst district of Ilocos Norte, while the second team headed by Candelario P. Corpuz led the group in the 2nd district. The visiting teams not only oversaw the ac-
tivity but more importantly enhanced the spirit and enthusiasm of the participants. The NTA’s partners in the synchronized tree planting activity were ofﬁcials, staff and employees of the Provincial Government of Ilocos Norte; City Government of Laoag; Badoc, Bangui, Burgos, Pagudpud, Pa(Pls. turn to p4)
Vol. IV No. III July - September 2013
NTA - Batac ... (from p3) suquin, Pinili, Solsona and Vintar, Ilocos Norte; teachers and students of the Bacarra National Comprehensive High School in Bacarra, Ilocos Norte; employees of the Department of Public Works and Highways; Tobacco Buyer Firms (Universal Leaf Philippines, Inc. and Progressive Trading Center); Tobacco Farmers Association; 4Ps and hundreds of tobacco farmers and their family members. A total of 69,228 tree seedlings mostly ipil-ipil, Leucaena leucocephala species were hauled for the activity.
About 2,000 high school student of the Bacarra National Comprehensive High School participated in the Synchronized Tree Planting.
Mayor Arlene Torralba and Vice Mayor Tomas Torralba of Badoc, Ilocos Norte participated in the tree planting held in Ca-
manga, Badoc; Mayor Aldrin Garvida of Nueva Era was with the group greening the Nueva Era-Abra Road, while Sanguniang Bayan Members Evangeline Pascua and Jerry Fernandez of Pinili, Ilocos Norte participated in the tree planting activity at Tartarabang Pinili. The Municipal Agriculture Ofﬁcers and/ or Municipal Environment and Natural Resources Ofﬁcers of these towns were also present. In some municipalities, however, the MAO/MENRO represented their town executives. Some DepEd ofﬁcials in Bacarra, Ilocos Norte led almost 2000 students of the BNCHS in the
tree planting in the school lot in Bacarra. Barangay ofﬁcials, presidents and ofﬁcers of different associations, farmer leaders, tobacco farmers and other private individuals, were really united in the attainment of the successful tree planting activity. With the rains brought about by habagat, majority of the transplanted trees in the sloping areas are now robust and fully recovered. However, the transplants in the low lying areas were slightly affected by the excessive soil moisture. (Divina D. Pagdilao)
At the mountainous areas of Nueva Era, Ilocos Norte: Chief Agriculturist Candelario P. Corpuz (2nd from right) with Assisting Technician Crisanta D. Agloco, Administrative Ofﬁcer III Elaine Tinio, and Assisting Technician Eugenio S. Acoba.
More than a hundred thousand trees to green First District of Ilocos Sur The Synchronized Tree Planting spearheaded by NTA on July 30, 2013 had the full support of the Provincial Government of Ilocos Sur headed by Governor Ryan Luis V. Singson, National Government Agencies, Municipal Local Government Units and Barangay Ofﬁcials, the Department of Education (DepEd), stakeholders of the tobacco industry (private and farmers sectors), and non-government organizations. Synchronized with all other planting sites nationwide, the Branch Ofﬁce Team led by NTA Deputy Administrator for Support Services (DASS) and concurrent Manager of Vigan Branch Atty. Everin F. Molina; Faustino O. Taal, Chief Agriculturist; and Jose Taclas, Jr.,TPRO III and RFEDPREI Branch
Vol. IV No. III July - September
Coordinator, took off at seven o’clock in the morning to Barangay Camanggaan, San Juan, Ilocos Sur, together with the staff of NTA Area Ofﬁces, the Tobacco Farmers, the Ofﬁcials and employees of LGU San Juan headed by Mayor Benjamin V. Sarmiento and employees of national government agencies based in the municipality. The tobacco buyer ﬁrm which has been active in the area, Trans-Manila Inc. (TMI), was represented by Engr. Reynaldo Bagaoisan, Head of Agronomy Department, and Nestor C. Casela, Consultant. TMI provided commemorative T-shirts to the participants. From the San Juan site, the Branch Ofﬁce Team proceeded to Dean Leopoldo Yabes Memorial Elementary School
Sangguniang Bayan members of Pinili, Ilocos Norte join the assigned NTA Composite Team coordinating the 2nd district areas.
(DLYMES) at Barangay DLY, Sinait, Ilocos Sur. Dennis Yadao, Principal of DLYMES, together with the teaching staff and pupils, as well as LGU-Sinait represented by Vice Mayor Glenn B. Guzman, and some members of the Sanguniang Bayan (SB) including the ABC President Jojo Yoro participated in the activity. Jose Bueno, Jr., DepEd District Supervisor, fully supported the program because he believes that this is for the common good. Synchronized tree planting
activity in elementary schools other than DLYMES was also conducted. The Barangay Captains also led their corresponding constituents in planting the tree seedlings in their respective barangays. The next site attended by the Branch Ofﬁce Team was at Sabang, Cabugao, Ilocos Sur with the LGU headed by Mayor Edgardo S. Cobangbang together with the SB Members, Barangay Ofﬁcials, and all employees and staff of the LGU and National (Pls. turn to p5)
More than a hundred ... (from p4)
The Branch Ofﬁce Team led by Deputy Administrator for Support Services and Concurrent Branch Manager Atty. Everin F. Molina (third from right), Faustino O. Taal, Chief Agriculturist (second from left) and Jose A.Taclas, Jr., RFEFDPREI Branch Coordinator (extreme right).
Line Agencies. The team led by Atty. Molina dropped by Barbarit, Magsingal, Ilocos Sur before proceeding to the ﬁnal destination at San Mariano, Bantay which is the site chosen by the PGIS for said activity. Employees of the Provincial Capitol and national government agencies together with the barangay ofﬁcials of San Mariano planted 5,000 tree seedlings. A total of 111,500 tree seedlings of several species were planted for the Synchronized Tree Planting Activity. These
included 69,177 giant ipil-ipil, 18,071 Gmelina, 22,222 mahogany and 2,030 madre de cacao which were taken from 12 nurseries established in the ﬁrst district and from the nursery of FTSD, Batac, Ilocos Norte under the RFEFDPREI Program of NTA. Agriculturists and TPROs oversaw the tree planting activities in their respective municipal areas while Branch Ofﬁce staff did it at the San Mariano site. (Faustino O. Taal & Noralyn I. Idica. Photos: Florence G. Nolasco)
Synchronized tree planting in La Union
Atty. Everin Molina and Mayor Benjamin Sarmiento lead their respective groups while Rey Bagaoisan and Nestor Casela lead the TMI group and the tobacco farmers during the Synchronized Tree Planting in Camanggaan, San Juan, Ilocos Sur.
A synchronized Tree Planting Day in La Union using ipil-ipil seedlings as planting materials was spearheaded by the Tobacco Administration (NTA) – La Union Branch ofﬁce in July 30, 2013. This is in support of the National Greening Program (NGP) of the government pursuant to Executive Order No. 26 . The NTA, as the lead agency of the said tree planting activity, strived to coordinate with government agencies, schools and municipal mayors prior to the schedule. Fortunately, almost all town chief executives responded positively while farmer leaders of various associations also joined and showed their cooperation leading to the success of the activity. The government agencies, schools, Tobacco Farmers Association, Tobacco Companies and Local Government Units (LGUs), who joined the synchronized tree planting were: Government Agencies: Department of Social Welfare and Development (DSWD), Bureau of Fisheries and Aquatic Resources (BFAR), Philippine Ports Authority (PPA), Department of Public Works and Highways-La Union Extention Division 1 (DPWH-LUED1), Department of Interior and Local Governments (DILG) and Philippine National Police (PNP)-San Juan, La Union, Department of Agrarian Reforms (DAR) and Bureau of Fire Protection (BFP), Bacnotan, La Union; Schools: Don Mariano Marcos Memorial State University- Institute of Agriculture (DMMMSU-IA), Rosario, La
Union, Caba National High School (CNHS), San Gregorio Elementary School, San Juan National High School, Don Eulogio de Guzman memorial National High School (DEGMNHS), Polytechnic College of La Union (PCLU) and Cadaclan Elementary School; Farmers Association: BUED I and II Irrigation Association, YES-O, SSG, La Union Agricultural Farmers Multi-purpose Cooperative (LUAFMPC), Barangay Health Workers (BHW); LGUs : Rosario, Agoo, San Juan, Bauang, Caba, Aringay, Pugo, Tubao, Sto. Tomas, Bacnotan, Bangar, Balaoan, Santol, Luna, Sudipen and San Fernando. There were 64,370 seedlings planted all over La Union and 5,316 participants. (Candido I. Liangao)
Tobacco cooperative in action in Quirino, Isabela Pursuant to the mandates of the Green Philippines Program, the Local Government Unit in the municipality of Quirino, Isabela (LGU-Quirino) in collaboration with the Department of Environment and Natural Resources (DENR-CENRO Roxas), and ofﬁcers of the Tobacco Cooperatives in Quirino, Isabela planted rubber tree seedlings at various dates. Mayor Jossie Maria Bella Lucas Juan of Quirino, Isabela provided the logistics required by the project. CENRO Dumon Mabborang and his staff, were tapped for their technical exper(Pls. turn to p14)
Vol. IV No. III July - September 2013
NTA’s 26th Anniversary July 24, 2013, NTA Central Ofﬁce Quadrangle
DA-NTA assures continuous support for the tobacco farmers (Keynote Speech of DA Secretary Proceso J. Alcala delivered by Assistant Secretary for Administration Allan D. Umali)
Congratulations to the National Tobacco Administration on the celebration of your 26th Anniversary. This is a testament to the agency’s commitment to tobacco farmers. As we celebrate the NTA’s accomplishments, let us also take this opportunity to rejuvenate our drive to help the industry to, not only survive, but also ﬂourish. Hindi po biro ang bilang ng mga taong kasali at umaasa sa tobacco industry. Sa ngayon umaabot sa 43,960 ang magsasaka ng tobacco, at mayroong higit kumulang 300,000 na kasali mula sa kanilang mga pamilya at tinatayang 1.56 milyon pang industry workers at dependents. Kaya, humigit kumulang na 1.93 milyong Pilipino ang umaasa dito (Source: NTA Website). Ito ay sapat na dahilan para masabi natin na “relevant” ang industriya. Dagdag pa dito ang mahahalagang kontribusyon nito sa ekonomiya: - halos PhP30-B ang nakukubra sa excise taxes kada taon, at - humigit kumulang PhP40-B naman sa ibang fees at duties. Ito siyempre ay nakakatulong sa pamahalaan na pondohan ang social services, kasama na ang para sa edukasyon, kalusugan at pati na sa infrastraktura. Addressing sin tax Ang malaking tanong po ay kung paano magpapatuloy ang industriya sa kabila ng pagpapatupad ng sin tax. • Salungat sa layunin ng batas, hindi po nabawasan ang paninigarilyo. Sa halip, mas pinili ng mga smokers na lumipat sa mas murang brands. • Kailangang siguraduhin na ang quality ng tobacco ay pasado sa hinihingi ng export market. Bukod sa makakakuha ng interes sa labas ng bansa, pwede
ring madagdagan ang share nito sa paggawa ng local cigarettes. Note that the local component constitutes only more than 20% of domestic manufacturing requirement. With quality enhancement, a big portion of imported tobacco for blending may be substituted with the local production from our farmers. Continuing support With the sin tax law in place, we assure our farmers of continuous support. • The law provides for ample support for the farmers, through the beneﬁciary Local Government Units (LGUs) of Republic Act No. 7171 and 8240 (up to PhP15 billion, should income targets be reached as projected). The guidelines for the distribution of the shares to the different beneﬁciary LGUs have not been out yet. Under the law, the DBM will formulate the guidelines in consultation with the Department of Agriculture. We will still see if we can insert the provision in the guidelines that a portion of the share will be given directly to the farmers, in accordance with the spirit of the law. If not, we will have to convince our friends from the beneﬁciary Local Government Units to persuade all LGUs to set aside a certain percentage of their share for assistance to farmers – for quality production and for alternative livelihood. • In addition, the NTA provides production assistance to farmers on market-driven quality tobacco production and on the Integrated Farming and Other Income Generating Activities Project (IFOIGAP). • Irrigation Support system – Kabilang na ang Small Diversion Dam at Small Water Impounding Projects. Ito ay para makapagtanim ng ibang crops maliban sa tobacco. Kabilang sa maaaring itanim na alternative crops ang bawang, mani at mungbean. • Paglalagay ng karagdagang post-harvest facilities – Flue-
Vol. IV No. III July - September 2013
curing barns sa 50 percent ng Virginia tobacco farmers na kinakailangan ang bagong barns alinsunod sa recommended structure at design. • Pagpapalakas ng R&D – Ito ay para mapagbuti ang teknolohiya, farmers’ training at quality assurance services. Gusto nating bigyang-diin na handa ang pamahalaan na tulungan ang NTA at ang industriya
– mula sa mga magsasaka hanggang sa traders. Pero maging consumers ay kasali, dahil gusto nating siguraduhin ang kalidad ng tobacco products. Kaya sa inyong ika-27 taon, inaasahan natin ang patuloy na paglago ng industriya at ang pagtupad ng NTA sa inyong mandate at pag-meet ng inyong mga targets. Maraming salamat!
Making NTA as best as it should be for the industry (Closing Message of Administrator Edgardo D. Zaragoza) Unang-una, magpapasalamat po tayo sa lahat ng pumunta dito at lalong-lalo na sa mga employees ng NTA for keeping on working hard to make this agency as vibrant and as dynamic as it is. As you see, we have undertaken this reward system as a means to continue giving inspiration, motivation, and continuing challenge to each and every employee so that they will give their best for the good of the agency and for us to be able to comply and work hard to pursue the mandates that have been assigned to the NTA. I just hope that for the last, almost, three years that I have been at the helm of the NTA, we have been able to do what is necessary for the agency. We all know that in the past, the agency was having problems ﬁnancially. When I joined NTA in 2010, our income was only about PhP40-M, but right now, it’s almost PhP150-M. Thanks to our partners in the private sector. Actually we should be imposing more fees for us to be able to work at least on a breakeven status, meaning to recover our expenses. Our salaries are now running to almost about PhP250-M because of the series of salary increases as a result of the Salary Standardization Law. Our salaries have doubled in the last 4 years such that personal services is almost PhP160 to
PhP170M. It is unjust also on the part of the private sector to keep bearing all these expenses of the agency. Anyway, under RA 4155, we are able to draw from this fund for our expenditures, parang subsidy, to cover whatever deﬁciencies we have in meeting our expenditures. I would like to inform the agency personnel that based on our discussions with the DBM, at least we are assured of continuing support to the NTA and that is the reason why we are able to do as much as we can. We have so many programs that we are implementing. However, rest assured na lahat ng mga beneﬁts niyo, lahat na dapat, will always be given to our employees. Some say that the industry may face problems because of the sin tax, or the Framework Convention on Tobacco Control, but I tell you, malakas na malakas ang industrya, wala po tayong kailangang ikabahala. It will continue to grow and to become a strong industry, especially now that the industry contributes a very high percentage of the total revenue collections of the National Government. In 2012, the National Government collected PhP22-B from the excise tax on cigarettes, and this year you may not believe it, we are estimating to increase to about PhP55-B, a PhP23-B in(Pls. turn to p9)
The NTA Employee Awards System
Special Awards: Rex Antonio P. Teoxon and Cristina C. Lopez
(Cristina C. Lopez, DBA, Department Manager III, Administrative Department) Our Esteemed Guest of Honor, the Honorable Assistant Secretary of Agriculture, Emerson U. Palad; the Administrator and Vice Chairman of the NTA Governing Board, the Honorable Edgardo D. Zaragoza; the former Administrator, the Honorable Alonzo Q. Ancheta; the former Member of the NTA Governing Board, the Honorable Winston P. Uy; the incumbent Members of the NTA Governing Board: the Honorable Jose S. Diño, the Honorable Geoffrey DG. Gacula, the Honorable Rogelio A. Elveña, the Honorable Pedro J. Mendiola, Jr., the Honorable Dante G. Claravall; the Deputy Administrators: Atty. Vicente D. Lasam, Atty. Everin F. Molina; the Distinguished Guests from the Tobacco Private Sector; the Representatives of the Tobacco Farmers; Ladies and Gentlemen; My Fellow Workers at the NTA, a pleasant evening. Today, I take pride in presenting the Rationale for the Grant of Employee Awards. WORK is, foremost, an activity through which an individual ﬁts into the world, creates new relations, uses his talents, learns and grows, and develops his identity and a sense of belonging, worth, and dignity. And as I quote Albert Camus: “Without work, all life goes rotten. But when work is soulless, life stiﬂes and dies.” We spend much of our lives working for organizations, and our lives can only be meaningful if we are able to contribute the very best we can to the organization that we work for, because of the symbiotic relationships that we build with our respective organizations, in that, the organization proﬁts from our productivity and in return, by the pay that we receive from our work, we are able to buy goods and services for ourselves and our loves ones. Today, organizations succeed if they truly care for their employees. In a corporate setting, understanding people and recognizing their efforts play a very important role in achieving goals and objectives. Man basically needs to be praised. When this is done, employee morale is lifted up and productivity levels become
impressive. Each worker is primarily responsible for his personal and professional development. The Civil Service Commission (CSC) and the worker’s Agency shall assist him, to make this possible through the creation of a workplace and a career service system that is productive, innovative, professional, and personally satisfying. In pursuance, therefore, of Rule X of the Omnibus Rules adopted and prescribed by the Civil Service Commission in order to carry out the provisions of Section 35, Chapter 5, Book V of Executive Order No. 292, the NTA Management authorized the granting of the Employee Awards, cognizant of the need to encourage creativity, innovativeness, efﬁciency, integrity, and productivity in the public service by recognizing and rewarding ofﬁcials and employees, individually, for their superior accomplishments and other personal efforts which contributed to the efﬁciency, effectiveness, and economy, or, other improvement in the agency operations. To institutionalize this concept, the NTA adopted the Employee Awards System, as an organizational tool in recognizing exemplary efforts, dedicated toward the fulﬁllment of the Agency’s vision and mission. Before I end, with your very kind indulgence, may I share, to one and sundry, the Work Motivation proﬁle of the NTA employees, as gathered through the CCL Motivation Index. While all of us at the NTA, may not be Awardees, in general, the NTA employees exude a very high morale, as manifested by their willingness to cooperate with company objectives, a sense of common purpose consistent with the agency’s goal, enthusiasm for the job, happiness, toleration of unpleasantness, moral behavior, and mutual trust. Our excellent scores on the Dispositional Constructs of (1) Job Satisfaction, (2) Organizational Commitment, and (3) Work Commitment, spelled a 99.6% capture of the image of Work Motivation. Moreover, (Pls. turn to p8)
Supervisory Category, (SG 18-22) Awardee
Oustanding Research Service
Outstanding Division Chief
Outstanding Service Category, Production and Regulations
Outstanding Support Service Employee
Vol. IV No. III July -September 2013
Model Agriculturist I of NTA-Cagayan
Model Agriculturist I of Isabela
Model Sr. TPRO of NTA-Candon
Model TPRO I of La Union
Model TPRO I of Ilocos Norte
Model TPRO I of La Union
Model Agriculturist I of NTA-Abra
Model TPRO I of Vigan
NTA awards Outstanding Employees nationwide on its 26th Year: Tinio and Fiesta of NTA - Batac among the Awardees
In this year’s Foundation An- of the Year); 3) Model Computer niversary of the National Tobacco Operator; Model Secretary and Administration (NTA), the Em- Model Driver; 4) Model Agriculployee Awards System Commit- turist/TPRO per Branch Ofﬁce tee awarded NTA ofﬁcials and and 5) Most Outstanding NTA employees with outstanding con- Employee. tributions and achievements in NTA-Ilocos Norte got two the ﬁeld of public service. major awards, Elaine Arcangel Deserving employees were Tinio, Administrative Ofﬁcer III recognized in their demonstrated as Outstanding Supervisor (Salcompetence, dedication and ex- ary Grade 18-22) and Benjamin P. emplary performance of duty in Fiesta, Science Research Specialtheir respective ofﬁces. There ist II as Outstanding Researcher. were ﬁve categories, namely, 1) They both received a Trophy of Supervisory Category (Outstand- Recognition and cash prize of ing Department Manager of the PhP 15,000.00 each. Year; Outstanding Division Chief Tinio who bested eight other of the Year and Outstanding Su- nominees, was cited for her sturdy pervisor of the Year: Salary Grade virtues, exemplary performance 18-22; 2) Service Category (Out- of tasks and commitment and standing Researcher of the Year; dedication to duty as manifested Outstanding Agriculturist/Tobac- by leadership, technical compeco Production and Regulation Of- tence of the job, ability to boost ﬁcer (TPRO) of the Year and Out- subordinate morale and dependstanding Support Services Staff ability of a higher order. Fiesta Vol. IV No. III July - September 2013
was cited for his demonstrated technical competence, dedication and exemplary performance of duty through the conduct of recognized, responsive researches, ultimately towards effectively reaching out the agency’s goals and objectives. Meanwhile, Concepcion R. Quiocho, TPRO I was also awarded as Model TPRO of the NTAIlocos Norte Branch Ofﬁce. She received a Trophy of Recognition and a cash prize of PhP3,000. Dr. Roberto R. Bonoan, Industrial and Market Research Department Manager who bested twelve other nominees, was awarded Outstanding Department Manager and also Most Outstanding Employee. He received Trophies of Recognition and a cash prize of PhP 40,000.00. The awarding ceremony was held at the NTA Quadrangle, Que-
The NTA ... (from p7) the Personality Inventory of the NTA employees revealed that they scored highest in the dimensional domain of Conscientiousness, which suggests that the NTA employees are “efﬁcient and organized; have the tendency to show self-discipline, behave dutifully, carefully, and aim for achievement, whose behavior is planned rather than spontaneous.” The second ranking personality domain is Agreeableness, suggesting that the NTA employees have “the tendency to be compassionate and cooperative rather than be suspicious and antagonistic towards others.” The trait reﬂects individual differences in general concern for harmony. Agreeable individuals value getting along with others, are generally considerate, friendly, generous, helpful, and willing to compromise their interests with others. The scores for the personality domain of Emotional Stability, indicate that the NTA employees are “less easily upset and are less emotionally reactive, and free from persistent negative feelings.” In essence, Work at the NTA, is “performed as if it were an end in itself, a calling,” which is still true today, to those who yearn for self-actualization and fulﬁlment, and for those, who thrive well in public service. With these, may we please give ourselves an astounding applause. And as I close, please allow me to quote the words of an unknown poet: “NOT UNLESS YOU HAVE WITNESSED THE EBONY DARKNESS OF THE MIDNIGHT MOON, WILL YOU LEARN TO APPRECIATE THE BRILLIANCE OF THE NOON DAY SUN.” I thank you. zon City on July 24, 2013. Invited as Guest of Honor and Speaker was Agriculture Secretary Proceso J. Alcala, represented by Asec. Allan Umali. NTA ofﬁcials led by NTA Administrator Edgardo D. Zaragoza and the NTA board of directors, private sector partners in the tobacco industry and farmer-leaders also graced the occasion. Asec. Umali and Administrator Zaragoza handed the awards to the winners in the different categories. (Elaine Arcangel Tinio)
Making ... (from p6) crease. In the next ﬁve years we are hoping to generate additional revenue from cigarettes of about PhP200-B. Kaya ang laking expectations sa industry and I’m very positive that the industry will continue to exist. Ang sabi kanina ni Mr. Winston Uy, there were some problems this year as a result of the production using a new system and I’m looking forward to the new tripartite conference, sometime in September. I’m hoping that the private sector will be able to support us so that we will be able to come up with very reasonable and proﬁtable levels and
NTA Employee Awards System Awardees: I. Supervisory Category A. Department Manager III – Dr. Roberto R. Bonoan, Industrial Research Department B. Division Chief/OIC (Central Ofﬁce/ Branch Ofﬁce) – Mr. Faustino O.Taal, Chief Agriculturist C. Supervisory (SG 18 to 22) – Ms. Elaine A. Tinio, Administrative Ofﬁcer III, Ilocos Norte Batac Branch Ofﬁce II. Service Category A. Research – Mr. Benjamin P. Fiesta, Science Research Specialist I, Product Development Division, Industrial Research Department B. Production & Regulation – Ms. Magdalena N. Mamuyac, Tobacco Production & Reguilation Ofﬁcer III, Pangasinan Branch Ofﬁce C. Support Services – Ms. Vivien F. Ferareza, Supply Ofﬁcer II, General Services & Procurement Division, Administrative Department III. Model Employees A. Secretary – Gregoria L. Domingo, Corporate Planning Department B. Computer Operator II – Nicolas A. Mendoza, La Union Branch Ofﬁce C. Driver – Robel A. Micu, General Services & Procurement Division, Administrative Department IV. Model Agriculturist/Tobacco Production & Regulation Ofﬁcer (Per Branch Ofﬁce) 1. Florencia T. Salimbay, Agriculturist I, Abra 2. Concepcion R. Quiocho, TPRO I, Ilocos Norte 3. Felicitas T. Tagad, TPRO I, Ilocos SurVigan 4. Merly S. Sison, SrTPRO, Ilocos SurCandon 5. Sinfrosa N. Valmonte, TPRO I, La Union 6. Magdalena N. Mamuyac, TPRO III, Pangasinan 7. Bella M. Daguro, Agriculturist I, Isabela 8. Roberto F. Pedro, Cagayan V. Most Outstanding Employee – Dr. Roberto R. Bonoan, DM III, IRD
that our partners, mga magsasaka namin, will continue to be inspired. Till the end we will continue to plant tobacco. Actually, nagkakaroon ngayon ng konting problema. There were some uncertainties, whether they should continue planting as a result of some prices that were low in the initial period of our trading operation, but we are conﬁdent with the assurances coming from the private sectors, Philip Morris and Universal Leaf. Mighty Corporation is now a very big user of tobacco. I’m sure that there will be sacriﬁces for next year and I’m sure the industry will continue to grow. Sa mga magsasaka, we assure you that NTA will continue to work as best as it can to advance the interest of the tobacco farmers. Ang ating tema, continuing relevance, para po sa inyo yan and we will continue to do our best to see to it that you are duly protected and you will get the best arrangement with our private sector, so that you will
end up proﬁtable in the long run. As you all know, we are coming up with several complimentary programs to increase the income of our farmers and, hopefully, this will make a big difference on the income of our farmers. Kaya yon po ang direksyon ng NTA. Aside from continuously researching with the private sector on the best method of planting, to make it cheap, to get the best prices possible, to get the best yield, we are also working on other programs para magkaroon ng other additional supplemental sources of income for our beloved farmers. Sa atin pong lahat, sana ay tuloy-tuloy po ang ating paniniwala at ating pakikipagtulungan sa NTA. Kami sa Management, kami po ng mga kasama kong mga Deputy Administrators plus the Board, we pledge our full cooperation and sincerity to continue to make NTA as best as it should be. Thank you at magandang gabi! Mabuhay po ang NTA!
A united support behind the present NTA leadership (Anniversary Message of Hon. Rogelio Elveña, Member of the NTA Governing Board) Asec. Allan Umali, representing Secretary Proceso Alcala of the Department of Agriculture, Atty. Ancheta, former NTA Administrator, Mr. Winston Uy, the President of ULPI, distinguished guests and other stakeholders who are representing the tobacco traders, our dynamic Administrator, Hon. Edgar Zaragoza who is in tandem with two equally good Administrators, namely Atty. Vic Lasam and Atty. Everin Molina, my esteemed colleagues in the NTA Governing Board, the high-calibre Department Heads and hard-working Branch Ofﬁce Managers, National Federation of Tobacco Farmers Associations and Cooperatives, headed by its President, Mr. Mario Cabasal, NTA employees, other guests, ladies and gentlemen, isang gabing kay ganda sa ating lahat! I am both humbled and honored by this privilege to share with you the wisdom of celebrating the 26th Foundation Day of the National Tobacco Administration. In my one year and nine months stint with the hard-working NTA Governing Board, I have witnessed a dramatic transformation of the Agency into a progressive and service-oriented GOCC which is endowed with gargantuan tasks and responsibilities to promote the general welfare of our tobacco farmers. It is a new NTA that is performing various collaborative functions in the implementation of aligned viable projects and programs to advance corporate social responsibilites. It is a new NTA that oversees the Philippine tobacco industry as a potential source of revenues in view of the
passage of RA 10351, otherwise known as the Sin Tax Reform Law. As I stand before you today, I must admit with pride and honor that my impression was wrong because the NTA today is now a fast-growing agency of the government. For the information and apppreciation of our honored guests and stakeholders, please allow me to mention a few of the NTA projects. NTA extends production assistance to tobacco farmers in various kinds that were not made available in the previous NTA administrations; it implemented the scholarship program that is now being enjoyed by qualiﬁed dependents of tobacco farmers in collaboration with the Department of Education; it launched the small irrigation and rice production projects to boost the food sufﬁciency program of DA; and very recently, it launched the Reforestation Project that will ensure adequate fuelwoods supply for the ﬂue-curing and essentially for the restoration of ecological integrity in the tobacco-producing provinces. Signiﬁcantly, this reforestation project is in consonance with the National Greening Program of the DENR to mitigate the effects of climate change as mandated by the millenium development goals. I am glad to say that NTA is in the right track. Not long from now, it will operationalize its AgriPinoy Food Processing and Trading Center with a component of rice and feed milling complex. It is with high hopes and optimism that AgriPinoy will propel NTA into a self-reliant GOCC someday. Unmindful to a well-publicized anti-cigarette smoking campaign, the tobacco and alcohol industries are earmarked to harness PhP33.9-B in revenues this year or PhP248-B in ﬁve years. Very siginiﬁcantly, (Pls. turn to p10)
Vol. IV No. III July - September 2013
Former Administrator Alonzo Q. Ancheta
EMCEES, Dr. Perlita Baula and Atty. Everin Molina
Virgilio Garcia and Ruby Dacanay
Government and private sector working together towards the same goal Good evening, everybody! Magkakasama na naman po tayo sa anibersaryo ng NTA. It is very nice to note that of all the sectors probably, kami ang pinaka-closest sa NTA dahil we work very closely together with NTA. And it really is so refreshing to see the cooperation between the private sector and the NTA. Our progress, and our future, and our possibilities can only be done when government and private sector work together towards the same goal. Under the able leadership of our Administrator, whatever contradictions that we had in the past have been smoothened out, and we are setting for a more progressive and more competitive Philippine tobacco industry. Last year, I was here and we talked about how do we make our tobacco industry more competitive. We talked about going direct to the farmer. It is only when we work directly with the farmer that we can introduce a lot of the technologies, a lot of good agricultural practices, a lot of the sustainable practices that we need for us to be competitive. Ito ay inumpisahan natin sa Virginia last year. This last cropping, there are challenges. But as far as we are concerned, and most of us in the private sector believe that, it is the only way to go. As we go to our next cropping, it is very nice to see that under the leadership of our Administrator we are about to set up best practices for the whole industry. We started off with good environmental practices, i.e. whatever we take from the environment we must give back. So malaki, ang ganda po ng programa ng NTA po dito. May mga pro-
Vol. IV No. III July - September
grama din kami dito sa private sector. We had a meeting with the NTA, with the Administrator, and we are going to pool all our resources to come up with one collective effort rather than individual effort, dahil iisa lang naman ang ating industriya. Second, all the technologies that we talked about have to go directly to the farmer and then the support andiyan, yung programa ng farmer sa NTA and our direct farmers. Pinagkasunduan din namin na we will put all these together under a best practice booklet siguro, kung tatawagin natin, and hopefully in the next couple of months before the tobacco season starts, we can all train our personnel in the private sector, not just in our company but also the rest of the industry. Together with the NTA personnel, we would like to sit down in a workshop and come up with the best of everything – the best practices for fertilization, for seeds, for curing, for curing barn designs, cultivation, etc. That way, hindi po iba-iba ang
(Message of ULPI President, Mr. Winston P. Uy)
itinuturo sa mga farmers natin, and this way, the story of what we need to have done properly can be consistently taught to our farmers through the years. For me, that is the most exciting part of what we are doing this coming season. With that, I would like to congratulate NTA for their anniversary tonight, but more importantly, I would like to thank everybody for their sincere support for our farmers, our industry! Good evening po sa inyong lahat!
The NTA remains dedicated in pursuing its mandate (Welcome Address of EANTA President Raquel “Bambi” F. Señga) The Honorable Administrator Edgardo D. Zaragoza, the Honorable Assistant Secretary Allan Umali on behalf of Secretary Proceso J. Alcala, our former Administrator Alonzo Q. Ancheta, the Honorable Members of the Governing Board, our partners from the private sector and farmers’ group, our Deputy Administrators, Atty. Vicente D. Lasam and Atty. Everin F. Molina, ofﬁcials and staff, guests, friends and supporters of the NTA and the tobacco industry,
isang maganda at mapagpalang araw sa ating lahat! On behalf of the NTA family, I welcome you all to our 26th Anniversary celebration with the theme “Continuing Relevance for the Advancement of Tobacco Farmers and Other Stakeholders.” Amidst the grueling issues surrounding the local tobacco industry, the NTA remains a strong and vibrant institution (Pls. turn to p15)
Leah C. Fiesta
A united ... (from p9) 80% of the incremental revenues will be used to advance the Universal Healthcare Program of DOH and the remaining 20% will upgrade hospital facilities and equipment nationwide. With these developments, our tobacco farmers will become the real heroes by their vast contributions in tobacco production for socioeconomic development of the nation. Appo a Mannalon, you are the heroes of NTA and the people. The theme of this year’s celebrations, “Continuing Relevance for the Advancement of the Tobacco Farmers and Other Stakeholders” is so meaningful to all of us because it strengthens our social contact with the tobacco farmers who are real heroes in the tobacco industry. Let us rally behind the present NTA leadership with our commitment to a professional, dynamic and well-motivated work force. Let us strengthen the well-established harmonious work relationships and develop team work among individuals, between ofﬁcers and departments in order to attain an efﬁcient and effective delivery of services to achieve the mission and vision of the agency. This is the way we can attain our collective aspirations for a sustainable and dependable Philippine tobacco industry, for all of you, for all of us, and for the generations to come. God bless NTA, God bless the Tobacco Industry! Mabuhay po tayong lahat!
Mga magsasaka handang makipagtulungan sa NTA sa pagtupad ng mga programang pangkabuhayan (Message of newly elected Over-All Chairman and President of NAFTACI, Mario C. Cabasal) Sa ating kagalang-galang na DA Secretary Proceso J. Alcala, kay Asst. Secretary Allan Umali, sa lahat ng mga nasa NTA, sa pangunguna ng ating mahal na Administrator Edgardo Zaragoza, kasama ng kanyang mga Deputy Administrators, Managers at mga empleyado. Kasama na rin po ang mga members ng NTA Governing Board, sina Dir. Jose S. Diño, Dir. Dante G. Claravall, Dir. Geoffrey DG. Gacula, Dir. Rogelio A. Elveña at Dir. Pedro J. Mendiola. Hindi ko po makakalimutan ang mga kasama natin sa industriya, ang mga tobacco traders, tobacco manufacturers, mga panauhin natin na nagbigay ng kanilang panahon upang dumalo sa pagsasalong ito, lalong-lalo na po ang mga kasama kong magsasaka. Maligayang Pagbati sa Anibersaryo ng NTA at Magandang Gabi po sa ating lahat! Tayong lahat ay naging saksi sa mga nagdaang panahon sa industriya ng tabako. Kaming mga magsasaka ay dumanas din po ng hirap noong panahon na bumaba ang kalidad ng aming produkto dahil sa isyu ng “salty tobacco.” Hindi po lingid sa inyong kaalaman na lubos pong naapektuhan ang aming kita. Para po maibsan ang aming paghihirap, pikitmata naming sinubukan ang
“I salute you for the remarkable achievements we all reaped” Speech Delivered by Dr. Roberto R. Bonoan, IRD Manager, as Most Outstanding NTA Employee and Outstanding Supervisor, Department Manager III Category Our distinguished Guest of Honor and Speaker, Hon. Proceso J. Alcala, Secretary of the Department of Agriculture represented by Assistant Secretary for Administration, Hon. Allan Q. Umali; The Administrator of the NTA and Vice-Chairman of the NTA Governing Board, Hon. Edgardo D. Zaragoza; our Deputy Administrator for Operations, Atty. Vicente D. Lasam and Deputy Administrator for Support Services, Atty. Everin F. Molina; the Honorable members of the NTA Governing Board; distinguished
Guests from the government and private sectors; Ofﬁcers of the National Federation of Tobacco Farmers Associations and Cooperatives, Inc.; my co-workers at the NTA; a pleasant evening! I am deeply honored and equally proud of the recognition bestowed on me. It is deﬁnitely another feather on my cap. All I can say is, the NTA, our second home, together with all of you my superiors, peers and subordinates, helped me realize my potentials in this industry that we love most, which, despite its so-called hazards, is deﬁnitely
humingi ng kaliwa’t kanang tulong pinansiyal. Ngunit ang mga pangyayaring iyon ay nakalipas na. Bumangon po tayo sa pagkakalugmok at muling lumaban sa mga suliraning aming kinahaharap. Natuto po kaming sumunod sa tamang pagtatanim ng tabako upang tumaas ang kalidad nito at madagdagan ang aming kinikita. Sa mga panahong nakalipas, saksi ang mga magsasaka sa serbisyong ibinibigay ng NTA. Hindi po nila kami iniwan. Bagkus, ang NTA ay patuloy na tumutulong sa aming magsasaka hindi lamang sa pagtatanim ng tabako, kundi pati na rin ang iba’t ibang produktong pangagrikultura na lubos nagpapataas pa ng aming kinikita. Ang tanong ko po sa inyo, saan naman tayo nakakita ng ahensiya ng gobyerno gaya ng NTA, na maliban sa tabako na pangunahing produkto na dapat pagtuunan ng lahat ng kanilang panahon ay patuloy at walang sawang nagplaplano at isinasakatuparan ang mga programang pangkabuhayan para sa mga magsasaka? Meron pa bang iba? Kaya wala pong dahilan ang mga ibang kritiko na bansagan
ang industriya ng tabako bilang isang “sunset industry.” Kahit po may suliranin tayong hinaharap sa panahon ngayon, gaya ng pagtaas ng excise tax sa produktong tabako, tayo sa industriya ay patuloy na makikipagsapalaran sa lahat ng suliranin. Wala pong imposible, wala po tayong dapat ikabahala, malakas ang aking paniniwala na lahat ng problema sa industriya ay ating malalampasan basta’t tayo ay magkasama at maging isa sa lahat ng ating adhikain at hangarin para sa industriya. Nais ko pong iparating, na kami pong mga magsasaka ay laging handang makipagtulungan sa NTA at sa mga tobacco traders and manufacturers. Kung kinakailangan po ang aming partisipasyon para sa ikagaganda ng industriya, narito lang po kami. Sa ngalan ng aking mga kasamahan at bagong pamunuan ng National Federation of Tobacco Farmers Associations and Cooperatives, muli po kaming bumabati ng Happy Anniversary sa National Tobacco Administration.
Oath-taking of NAFTACI ofﬁcials
a tax and revenue earner. So, hold your head up because we are contributing something for the country. At this opportune time, I would like to thank the following personalities, for without them, this recognition would not have been possible. My heartfelt gratitude goes to our former Administrators: the late Atty. Antonio M. de Guzman for moulding me into a better professional; Atty. Carlitos S. Encarnacion who initiated the drive for me to assume greater responsibilities; to our current Administrator, Hon. Edgardo D. Zaragoza whose strong and dynamic leadership inspires and motivates every NTA employee to give his best in public service. This occasion is a clear manifestation of that commitment and concern. My deep appreciation also goes to the staff of the Farm Technology and Services Department and of the then Farm Development Department whom I have mingled and worked with for a number of years, also to my co-Managers in the Central Ofﬁce and in the NTA Branch Ofﬁces. Special mention goes to my staff at the Industrial Research Department, thank you to all of you for the support, encouragement and camaraderie. Let us keep on helping and loving each other and be supportive of one another. To my fellow awardees, I salute you for the remarkable achievements we all reaped. We are proud to say – it’s all worth it. Mabuhay ang NTA! Mabuhay tayong lahat! Vol. IV No. III July - September
Fun and games galore in the NTA 26th Anniversary Fun and excitement in the NTA family ruled during its 26th Anniversary last July 24, 2013. A health buff himself, Administrator Edgardo D. Zaragoza, graced the mini-sports fest and led the exercises. The one-day activity is aimed at promoting physical wellness among the employees. Traditional parlor games such as Piko, Bunot race, Gagamba race and the mentally-challenging letter scramble were held in the
morning, and Bingo socials in the afternoon. The ofﬁcials and staff gamely participated in the parlor games, each one determined to win the prizes for their respective teams. The spirit of harmony, unity and teamwork among the employees once again shone not only in work but even in play. (Raquel F. Senga)
NTA holds duckpin bowling tournament As part of the 26th Anniversary celebration, the NTA Central Ofﬁce, through the EANTA, held the third NTA Administrator’s Cup Duckpin Bowling Tournament last May 31 – July
19, 2013 at the RJ Bowling Lanes, Bago Bantay, Quezon City. Ofﬁcials and staff from the different departments and COA participated in the intercolor tournament. The participants had nine days of great bonding, fun and excitement. Topping this year’s winners are Dinah Pichay, the Female Champion Bowler who also made a clean sweep of the highest Single, Triple and Pinning records and Even Mag-aro, the Male Champion Bowler who also set the men’s high Single and Triple records. First runnerup awards went to Perlita Baula and Ogie Santiago. Third places were Imelda Urubio and Mon Muncal. Sor Mejia set the men’s high Pinning record. The Light Violet Team, composed of Ogie Santiago, Imelda (Pls. turn to p13)
Vol. IV No. III July - September 2013
Atty. Everin F. Molina, Deputy Administrator for Support Services and Concurrent Branch Manager inducts the elected ofﬁcers of NTA Vigan Scholars Association.
Atty. Molina administers the Oath of Ofﬁce of the ofﬁcers of the Tobacco Farmers Association Provincial Federation, First District of Ilocos Sur.
Vigan Branch Ofﬁce celebrates NTA’s 26th Anniversary The celebration to commemorate NTA’s 26th Anniversary on August 5, 2013 commenced with a Thanksgiving Mass celebrated by Rev. Fr. Jack Cabatu, parish priest of Bantay and selfdeclared Chaplain of NTA Vigan Branch. This was followed by the organization and election of ofﬁcers of the NTA Scholars under the Tobacco Free Education Program. Elected ofﬁcers are as follows: President, Ma. Angelie Salvador, First Year-AB Political Science; Vice President, Ian Michael Ventura, First Year-BS Agriculture; Secretary, Edelyn Fieldad, Second Year-BS Medical Technology; Treasurer, Shelany Marie Ibaan, Third Year-BS Business Administration; Auditor, Ma. Angeline Guzman, Third YearBS Tourism (Ladderized); and PROs, Mildred Gaspar (UNP), Second Year-Bachelor of Library & Info. Science, Jaycee Garcia (ISCC), Second Year-BS Information Technology, Mark Anthony Udani (BIT), First Year-Automotive Servicing and Blessa Niña Ines (DWCV), Second Year-BS Information Technology. The elected ofﬁcers were inducted by Atty. Everin F. Molina, NTA Deputy Administrator for Support Services (DASS) and concurrent Branch Manager. The stipends for tuition fees and monthly allowances for June and July 2013 were distributed to the scholars. The Ofﬁcers of the Tobacco Farmers Association (TFA) Provincial Federation in the First District of Ilocos Sur also took
their oath of ofﬁce before Atty. Molina. Inducted ofﬁcers were: President, Mr. Bernard Vicente (Sinait); Vice President, Ramon Garcia (Cabugao); Secretary, Renato Aguilar (San Juan); Treasurer, Enrique Pimienta (Sto. Domingo); and Auditor, Warlito Refuerzo (Magsingal). Another highlight of the celebration was the reenactment of the Awarding of Plaque of Recognition to the Best Chief Agriculturist of NTA, Faustino O. Taal, and to the Branch Model TPRO/Agriculturist Felicitas T. Tagad. Employees who have rendered 10 to 35 years of service to the agency were given loyalty awards, namely: Gloria L. Abella, TPRO I; Godofredo C. Alvarez, Driver II; Elpidio T. Gonzales, TPRO I; Reynaldo A. Pugrad, TPRO I; Vicky L. Ramos, TPRO I; Faustino O. Taal, Chief Agriculturist; Gilbert I. Yadao, Senior TPRO; and Minerva P. Mizal, Department Manager III. During the celebration, Renato Aguilar shared his talent by playing the violin. Aside from the scholars and TFA Ofﬁcers, other visitors who graced the occasion were the staff of the NTA AgriPinoy Project headed by Minerva P. Mizal, Operations Manager; and representatives from the Universal Leaf Philippines, Inc. and the Trans-Manila, Inc. (Faustino O. Taal and Noralyn I. Idica; Photos: Florence G. Nolasco)
Minerva P. Mizal, Operations Manager of the AgriPinoy Tobacco Farmers Food Processing and Trading Center received the Length of Service award from Atty. Molina.
Tuguegarao tobacco farmers hold thanksgiving mass A thanksgiving mass of tobacco farmers in Libag, Tuguegarao City was held last July 18, 2013 at Libag Chapel. It was sponsored by 166 tobacco farmers of the said barangay. The mass was spearheaded by Rosita Macarubbo, ILTC Provincial Coordinator. The farmers believed that “Blessings come from the Almighty Father” and they have to bring back what is due to God and to them, it is right and proper to give thanks to God. This cropping season gave a lot of blessings to the tobacco farmers. The high yield and better quality of tobacco produce is a product of good weather condition coupled by farmers’ attitude to follow the production technology. As a result, they got a high net income, hence a reason for giving thanks to God. Present during the thanksgiving mass were Rey N. Cacal, the Project Manager of ULPI-
Cagayan and staff, Erlina Acain, ILTC Technician; Dr. Corazon R. Riazonda, Branch Manager; and staff. This is a yearly event held after the marketing season when most of the tobacco farmers in the area have earned notable proﬁts. A fellowship with sumptuous meal was also shared by the farmers and guests after the mass. (Bernadeth C.Tamayao)
NTA holds ... (from p12) Urubio, Joe Ronduen and Allan Ponce, established the highest Team Single and Triple records and eventually emerged the Champion Bowling Team. The First Runner-Up award went to the Red Team of Randy Abella, Myrna Lozano, Eric Villarin and Even Mag-aro. The Gold Team, composed of Mon Muncal, Lioba Pacapac, Elma Daquioag and Jess Palaspas, landed Second Runner-Up. (Raquel F. Señga)
Vol. IV No. III July - September 2013
Provincial Federation of Tobacco Farmers’ Associations organized Ilocos Sur District 1 The Provincial Federation of Tobacco Farmers’ Associations (PFTFAs) was organized on July 16, 2013 at NTA Vigan Branch Ofﬁce. The Presidents of the ﬁve Municipal Federation of TFAs elected the ofﬁcers from among themselves and they are: President-Bernard R. Vicente (Sinait);Vice-President-Ramon Garcia (Cabugao); SecretaryRenato Aguilar (San Juan); Treasurer-Enrique Pimienta (Sto. Domingo); and Auditor-Warlito Refuerzo (Magsingal). Atty. Everin F. Molina, NTA Deputy Administrator for Support Services and Concurrent Branch Manager together with Faustino O. Taal, Chief Agriculturist and Gilbert I. Yadao, FOD coordinator, ofﬁciated the election. There are 76 barangay-based TFAs organized in the First District of Ilocos Sur. Atty. Molina and Taal graced all the elections of ofﬁcers of the Municipal Federations of TFAs. The ofﬁcers of the PFTFAs conducted their First Regular Meeting on August 12, 2013 at the NTA Vigan Branch Ofﬁce, Bantay, Ilocos Sur. The agenda of the meeting was mainly the adoption of the Constitution and By-Laws for the registration of the organization with the Department of Labor and Employment and the eventual accreditation by the Provincial Government of Ilocos Sur as a non-government organization. The meeting was assisted by Gilbert I. Yadao, Senior TPRO and Branch Coordinator for Farmers Organization Development. (Faustino O. Taal & Noralyn I. Idica)
Isabela The Tobacco Farmers Associations and Tobacco Cooperatives of Isabela was federated last July 16, 2013. The federation started with the organization of clusters into associations from the different Barangays where there is no existing association and/or cooperatives in each tobacco producing municipality. Chairpersons and Vice Chairpersons of Cooperatives and Presidents and Vice Presidents of Tobacco Farmers Associa-
tions from the different municipalities under the coverage of Isabela Branch Ofﬁce were eligible as potential ofﬁcers to serve for the next two-year term, i.e. July, 2013 up to June, 2015. Prior to the election of the Provincial Federation of Ofﬁcers, Manager Herman C. Torres discussed the NTA’s projects, issues, concerns and updates of the recent tobacco season. The farmer leaders also shared their experiences last CY 2012-2013. The newly elected set of ofﬁcers are as follows: President, Noel T. Borromeo, Quirino; Vice President (Burley), Orlando Monforte, Luna; Vice President (Native), Arnold T. Batang, Sto Tomas; Secretary, Ernesto M. Totto, Tumauini; Treasurer, Larry B. Galingana, Aurora; Assistant Treasurer, Altagracia Laguinday, Cabagan; Auditor, Artemio Zalun, Reina Mercedes; and Assistant Auditor, Rodrigo Miguel, Burgos. Other representatives of tobacco associations and cooperatives from the different municipalities who also attended and participated in the Federation were as follows: Reina Mercedes, Epifanio Solito and Zosimo Solito, Banquero TFCC; San Pablo, Elpidio Atuan Jr, San Pablo TFCC; Ilagan, Antonio Uy Jr. and Bonifacio Abul, Ilagan TFCC; San Mateo, Constantino V. Gacusan Jr. and Loreto A. Juan, Golden Leaf TFCC; Cabatuan, Merlyn T. Baysa and Elmer R Asuncion, Cabatuan TFCC; Roxas, Ferdinand de Jesus and Filipino Bandera, Roxas TFCC; Burgos, Ador G. Rivera, Burgos TFCC; Benito Soliven, Joel V. Lorenzo, Benito Soliven Tobacco FA; Cabagan, Rosmito F. Guingab, Riverside Barangays of Cabagan Credit Coop; Sto Tomas, Rodolfo V. Galiza, SABALI MPC; Delﬁn Albano, Marvin V. Agron and Benjamin M. Dumlao Jr II, Bayabo Producers Coop; and Mallig, Juan Bulauan Sr. and Josue Gumaru, 2nd Dist. Tobacco Farmers Association Mallig Chapter. All the participants are looking forward to a fruitful year as a federation and promised to do their part for the betterment of the organization. The group will attempt to register the federation with the Department of Labor and Employment (DOLE). (Manuel M. Beltran)
Vol. IV No. III July - September 2013
Cagayan The NTA-Cagayan led tobacco farmers’ associations and cooperatives in organizing a provincial federation last July 17, 2013 at the NTA Branch Ofﬁce. The said event was attended by 40 ofﬁcers and representatives of the 12 tobacco producing municipal federations of Tobacco Farmers cooperatives and associations in the province of Cagayan. Luciano Saquing, a ULPI farmer-leader from Amulung West and former member of the Board of Directors of the National Federation of Tobacco Farmers’ Associations and Cooperatives (NAFTAC) was elected President of the Cagayan Federation of Tobacco-based Associations and Cooperatives (CAFTAC) while Romano Antonio, a farmer-leader also from Amulung, won as the Vice-President. Both ofﬁcers represented the province of Cagayan for the election of ofﬁcers of the National Federation and the ofﬁcial representatives of Cagayan to the farmers’ meetings at the
national level. For the new set of ofﬁcers to fully perform their duties and responsibilities, Dr. Corazon R. Riazonda, the Branch Manager discussed the Role of a Leader in a Cooperative/Association, i.e. they are a new age leader, a role model, a team leader, a teacher and a relationship advocate (supporter, promoter). They play a very important role in improving the quality of lives of the tobacco farmers if they will fully give their services to their co-farmers. After the presentation of the set of ofﬁcers for the newly federated cooperatives/associations , the accomplishments of the different cooperatives together with the result of Crop Year 20122013 were presented by Gilbert A. Taguiam, the Acting Supervising Agriculturist and FODP Coordinator. According to the reports, the farmers were contented with the outcome of Crop Year 2012-2013 when most of them gained remarkable proﬁts. (Gilbert A. Taguiam)
Tobacco coop ... (from p5) tise. Noel T. Borromeo, Chairman of the cooperative, took charge of the needed manpower requirement. While the project has already started, a Memorandum of Agreement (MOA) among the involved parties has yet to be prepared to deﬁne the roles and responsibilities of each participant. They agreed that the MOA will also state that proceeds of the project will be shared by the LGU and the cooperative on a 60-40 basis. The project is situated in barangays Villa Miguel and Luna Dabbak with a total area of 60 hectares for the year 2013. First planting was launched on June 28, 2013 with the participation of about 600 coop members from barangays Sto. Domingo and Santiago. Second planting on July 28, 2013 involved around 500 coop members who came from the barangays of Suerte, Luna, San Juan, Sta. Lucia and Villa Miguel. Herman C. Torres, NTA Branch Manager, together with his staff Nestor T. Tejada (Agriculturist II), Victor L. Salvador (TPRO I) and Benjamin C. Lacuesta (Driver II) participated in the second schedule of tree
planting, in response to the invitation of the municipal mayor. The third schedule of tree planting in September 2013 involved coop members from Manaoag, Dolores, Vintar, San Mateo, San Isidro, San Jose and San Vicente. Rubber trees were planted following a 4 x 4 meters spacing equivalent to 625 plants per hectare. About 200 grams of 1414-14 complete fertilizer was applied as basal. Maintenance that includes cleaning around the trees, application of additional fertilizer for side dressing and cleaning the perimeter to serve as ﬁre line will be strictly observed. It is expected that harvesting of rubber tree saps will start ﬁve years after planting with an estimated production of about one kilogram sap per tree. The volume of production is expected to increase for the next 35 years of the tree’s productive life. Ultimately, this project will contribute in improving the quality of the environment and also provide livelihood opportunity for the people of Quirino, Isabela. (Nestor T. Tejada)
NTA joins the Kabisig Philippine Gov’t Expo and Trade Fair 2013
Loyalty Awardees pose with posterity with the guest of Honor, Dr. Santiago R. Obien (4th from left), Mario E. Corpuz (5th from left) and their loved ones after the program. From left: Imelda Parbo, Mercedes M. Lucas, Elaine A. Tinio, Alexis B. Jamias, Concepcion J. Quiocho and Avelina O. Guzman.
“PARANGAL SA EMPLEYADO” NTA-Ilocos Norte celebrates the 113th Anniversary of the Philippine Civil Service The Parangal Sa Empleyado is held annually at the NTAIlocos Norte Branch as part of the Honor Awards Program of the agency. This year, as a highlight of the celebration of the 113th Anniversary of the Philippine Civil Service, the program was conducted in a ceremony on September 27, 2013 at the NTA Auditorium to honor and recognize the loyalty and dedicated commitment to public service of six ofﬁcials and employees. The awardees this year are Avelina O. Guzman, Tobacco Production and Regulation Ofﬁcer (TPRO) III (30 years); Alexis B. Jamias, Supervising TPRO (30 years); Mercedes M. Lucas, Secretary I (30 years); Imelda C. Parbo, Senior Science Research Specialist (35 years); Concepcion R. Quiocho, TPRO I (35 years) and Elaine Arcangel Tinio, Administrative Ofﬁcer III (30 years). They were conferred Length of Service Awards in the form of Plaque of Recognition awarded by Dr. Santiago R. Obien, Senior Technical Adviser of the Department of Agriculture and former Philrice and PTRTC Director, who was the Guest of Honor and Speaker. On behalf of the awardees, Concepcion R. Quiocho and Alexis B. Jamias delivered their words of gratitude to the agency and to the people they have
worked with. Non-regular employees, speciﬁcally the clerical and janitorial services, were also given certiﬁcates of recognition during the affair for their exemplary performance in the course of their respective jobs. The different coordinators in the different events during the month-long celebration were also awarded. The program which lasted for an hour was conducted with a Filipiniana motiff. The awardees were clad in their colorful Filipiniana attire and so with some of the invitees. The concept was almost all in Filipino ﬂowing from this year’s national theme: “Lingkod Bayani Isabuhay, Ipagmalaki at Ipagbunyi.” (Elaine A. Tinio)
The National Tobacco Administration and 19 other government agencies participated in the “Kabisig Philippine Government Expo and Trade Fair 2013” held on September 16-18, 2013 at the Events Center of SM-City Fairview, Quezon City. With this year’s theme of “Kaalaman ng Mamamayan: Kabalikat sa Matuwid na Daan,” the Expo and Trade Fair aims to bring together in one venue all government agencies and instrumentalities including GOCCs and LGUs to provide public awareness of their Agency’s proﬁles, service facilities, programs, projects, products and accomplishments. The mandates, vision, mission as well as programs and projects of NTA were presented in the fair. The NTA booth was one of the most visited sites, generating questions, interest and awareness particularly on the tobacco handmade paper products, tobacco dust and especially the AgriPinoy project. It had to be explained to the visitors that while tobacco is primarily grown for cigars and cigarette manufacturing, Industrial Research Department has worked on the other uses of tobacco such as for pulp, handmade paper and tobacco dust for ﬁshpond aquaculture which are now commercially available, tobacco extract as botanical insecticide and as source for ethanol production. In addition to the regular programs and projects for the development of the tobacco industry, the NTA recently em-
Shown are the farmer-participants doing the activity on Learning Management Activities. The activity is part of the seminar on “Leadership and Values Reorientation,” a two-day training for ofﬁcers of farmer-cooperatives and farmer organizations. The seminar was conducted by NTA-Ilocos Norte Branch on September 18-19, 2013.
barked on the AgriPinoy Project which is a comprehensive and market intervention project designed to assist tobacco farmers in the production of raw materials (hog and broiler) which the NTA will buy, process and sell either fresh or processed meat products. (Raquel F. Senga)
The NTA ... (from p10) as ever, what with its pool of committed and dedicated bright minds working in unison for only the best interest of all the stakeholders in the industry, the industry that, historically, has been a vanguard in providing the government with substantial revenues. In fact, tonight, the employees who have performed exceedingly well in their respective categories shall be given ﬁtting recognition. Congratulations to the nominees and awardees! The government, through the NTA, shall not waver in serving tobacco farmers and other stakeholders through the implementation of its responsive programs and projects. For all the 26 years that the NTA has been supervising the tobacco industry, you have probably monitored how conscientiously the ofﬁcials and staff of NTA carry out their tasks be it in the Central Ofﬁce or Branch Ofﬁces and in various fora, consistent with our mandates to: (1) improve the economic and living conditions of the farmers and those who depend on the industry for their livelihood; and (2) promote the balanced and integrated growth of the tobacco industry to help make agriculture a solid basis for industrialization. With conﬁdence, we can say that, for as long as the tobacco farmers continue to plant and the number of smokers who ﬁnd enjoyment, pleasure and satisfaction in a habit that may be frowned upon by others, continue to increase, the tobacco industry is here to stay and so does the NTA, dedicated as ever in the pursuit of its mandates to serve. Long live the tobacco industry! Long live the tobacco farmers and other industry stakeholders! Long live the NTA! Thank you, and let us all enjoy the rest of our celebration. Vol. IV No. III July - September
AgriPinoy marketing coordinators attend seminar on Effective Selling and Negotiation Skills The Marketing Coordinators of the Branch Ofﬁces for the AgriPinoy Project successfully completed the training course on Effective Selling and Negotiation Skills conducted by the Philippine Trade Training Center of Department of Trade and Industry on September 26-27, 2013 at the PTTC Bldg., Sen. Gil Puyat Ave., Pasay City. Topics covered were Sales Process Stages, Management Commitment and Closing of Sales, Identiﬁcation of Nego-
tiation Styles, Setting and Handling Negotiation Issues. The participants included Raquel F. Señga, Ramon L. Fernandez, Jerymy Ann E. Feria, Triumphante F. Viloria, Jr. (Central Ofﬁce), Luzviminda U. Padayao (Batac), Maricel B. Rojas (Vigan) , Carmencita T. Bersalona (Abra), Marcelia P. Pulgar (Candon), Aurie Nellie A. Tumbaga (La Union) and Lilia C. Maramba (Pangasinan). (Raquel Leilani Senga)
Seminar-workshop on marketing of AgriPinoy products The NTA Candon Branch Ofﬁce, under the leadership of Manager Estrella G. de Peralta, hosted the Seminar-Workshop on Marketing of AgriPinoy Products for the Marketing Group/ Sales Force of the Branch Ofﬁces in Region 1 and Abra, last August 20, 2013. Administrator Edgardo D. Zaragoza was on hand to oversee the whole process and addressed all the questions, issues and concerns of the participants. Rex Antonio P. Teoxon, Manager of CORPLAN, shared his words of wisdom and encouraged the participants to work with conviction, dedication and commitment and be the best Sales Force. Topics covered were Overview of the AgriPinoy Project which was presented by Dr. Roberto R. Bonoan, Manager
of Industrial and Market Research Department. Raw Materials Production was presented by Minerva P. Mizal, AgriPinoy Operations Manager. Myrna O. Lozano, Ofﬁcerin-Charge/Chemist IV of the Techno Laboratory Services and Instrumentation Division of IMRD, gave emphasis on the technical aspect of the Meat and Meat Products while Ms. Dinah E. Pichay, Manager of Internal Audit Service, expounded on the proper Systems and Procedures, as well as, on the Financial Documentation for the AgriPinoy Project. The marketing aspect and workshop proper were handled by Raquel F. Señga, Market Specialist V of IMRD. Basic marketing concepts on product quality, distribution, pricing, competition, promotion, strate-
gies and tactics in relation to the AgriPinoy Project were also discussed extensively. The group actively participated in the discussions, voicing out their respective issues and con-
cerns. The session concluded with a workshop where the participants prepared a Marketing Plan for AgriPinoy Products in their respective areas of operation. (Raquel F. Senga)
Published on Jan 24, 2014
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