Quality matters Today, Turkey counts around 3 million companies with less than 9 employees. Nevertheless, the car leasing penetration with SMEs is increasing. Whereas in 2013 the average fleet per customer still was around 7,5 cars, by 2014 this had decreased to 6,6 cars, which means there are now just over 33,100 clients who have opted for operational leasing. To ensure quality, customers need to provide feedback to the lessors on the service quality and express their expectations in terms of services. Those leasing companies that can provide their customers with brand new services will have a competitive advantage in the market. International fleet customers and larger customers are focused very much on quality – SMEs’ expectations are lower, but these are growing as well. From the perspective of customers the most important thing is the contract being concluded, and everything should be included in this contract, no matter whether it is from an international or a local company. Quality matters! ■ Laetitia Fernandez
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companies outside the big Turkish cities still haven’t realised what operational leasing’s potential represents. Hence leasing companies are focusing on this huge segment.
To ensure quality, customers need to provide feedback to the lessors on the service quality and express their expectations in terms of services.
For operational leasing requests, please contact:
www.fleetcorp.com.tr
+90 212 323 5454
FLEET EUROPE # 77
P.45