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Safety first secures results Fleet and driver safety is not something that sits on the side lines in the Nestlé Group, it’s slap bang in the centre of fleet policy. We spoke with Andrzej Sacha, the 2013 winner of the International Fleet Safety Award at the latest Fleet Europe Awards, to hear why safety matters and how policy is being implemented to achieve results.


he World Health Organisation estimates that there were 1,240,000 deaths on the world’s roads in 2010.* Across the European Union in 2011 there were 30,000.** These statistics only tell part of the story. For every death on Europe’s roads it’s estimated there are 4 permanently disabling injuries, such as damage to the brain or spinal cord, 8 serious injuries and 50 minor injuries. It’s a sobering thought. The Nestlé Group is not backwards when coming forwards about the importance fleet and driver safety. Safety is the starting point of the FMCG giant’s fleet strategy. It is not seen as something that is a nice to have. This was why Andrzej Sacha was rewarded with the 2013 International Fleet Safety Award. The Fleet Europe Awards’ jury were taken aback with Nestlé’s comprehensive and global approach to fleet and driver safety. Safety first For many in the fleet community the Total Cost of Ownership (TCO) is the starting point for OEM negotiation. Not at Nestlé. In setting out the criteria to select OEM’s Nestlé lists

Nestlé in fleet figures • Company: Nestlé • Sector: FMCG • Employees worldwide 339,000 • Fleet Manager: Andrzej Sacha • Job title: Global Fleet Solutions Manager • Responsibilty Global (86+ countries) • Number of vehicles: Over 30,000

safety features ahead of the TCO. Purchasing the safest vehicles is just the starting point. Once the vehicle is on the road, driver and fleet safety becomes a risk management exercise. To identify and manage fleet safety Nestlé Group Risk utilises a Virtual Risk Management tool, based on the Haddon Matrix. The Haddon Matrix is the most commonly used model in injury preven-

tion field and the tool developed by Nestlé is available to all of its different businesses around the world. Using the tool business units can take control of their own operations and appraise risk from a cost, brand, business and societal perspective. For example, with its expanding geographical reach Nestlé is conscious of risks in markets with less developed road safety standards and is able to reflect this in the tool. Risk based approach The risk management team has played a pivotal role in putting motor fleet loss prevention procedures,

Virtual Risk Manager (VRM) The online Virtual Risk Management (VRM) program, implemented in collaboration with Interactive Driving Systems and Zurich, is a data warehouse that pulls together several safety critical datasets including the online modules for driver risk assessment and coaching, electronic licence checks, vehicle inspections, collisions, fines and telemetry data. The system integrates the various datasets into a DriverINDEX ranking drivers in terms of the level of risk that they pose. The system also allows managers to perform licence checks as and when they wish, as do so automatically in countries like the UK and USA where government systems exist.



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Dossier Green Fleet Management 2014