Page 43

Johnson & Johnson has opted for self funding, an approach which was conceptualised and designed in 2005. Since 2012, this model has been fully operational across all sectors of the business in the relevant EMEA countries. Johnson & Johnson in fleet figures Company:

Johnson & Johnson



Vehicles worldwide:


Vehicles EMEA:


Fleet Manager EMEA: Title:

EMEA countries. The reduction to 7 preferred brands has helped the company to contain costs, to develop strategic relationships and still continue to provide choice for employees. The same strategy has been applied to fleet management companies, where there has been a reduction to 4 preferred companies. Once again, all Johnson & Johnson EMEA companies can subscribe to this policy depending upon local conditions. The reduction to 4 preferred fleet management companies, along with providing the cost and relationship benefits described above, has also enabled a continuous service to drivers to be guaranteed. Johnson & Johnson’s worldwide fleet supply strategy includes centralising the buying, selling and residual values

of the vehicles. Asset management brings with it risk, and to manage this risk, sophisticated in‐house data collection tools to monitor trends, including car disposals, have been developed. These have allowed Johnson & Johnson to alter, increase or restrict choice with certain manufacturers, and in some cases, remove specific models from the local car policies. International organisation The ‘self-funding, self-insurance’ model, along with the centralised procurement and disposal policy, do not imply a heavily centralised fleet management organisation. Johnson & Johnson strongly believes in a decentralised operating model. Within this model, the company has

“All my colleagues and I are very proud of the International Fleet Manager of the Year Award”, smiles Luc Dendievel.

Luc Dendievel

Category Director Fleet

established a Centre of Excellence (CoE) which is a hub and spoke organisational model where the central hub consists of experts in procurement, fleet management, funding, insurance, and safety, providing guidance and expertise. The country spokes are responsible for the elements that are better managed at local level: the tactical process and fleet management. To further strengthen this hub and spoke approach, two new governing bodies are to be created, one at a pan-EMEA level (the EMEA Fleet Governance Board) and one at a country level (the Country Fleet Governance Board). At individual country level, this governance board will be cross-sector and existing mechanisms will be utilised and formalised to meet this new structure where available. Shared benefits To ensure the experiences and best practices are shared, and to encourage greater collaboration and interaction, an EMEA Country Fleet Managers Forum has been created. And to ensure that the whole company benefits from the model, alongside these governance bodies, the CoE Hub (at EMEA level) and Country Fleet Managers (at country level) will play a key role in providing insights, support and



Fleet Europe 068  
Fleet Europe 068  

Dossier Green Fleet Management 2014