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MEDIA PACK 2016

brands of


A WORD FROM PUBLISHERS

Our goal: your added value and ROI is the first media platform for international corporate fleet leaders. We have been the trendsetting magazine that has accompanied the internationalization of fleet management in Europe since the late nineties. International fleet management, and therefore Fleet Europe, is at the heart of our company. is the first networking and cross-media platform for multinationals aiming to optimise their fleet management through globalisation. It provides our readership of Fleet Decision Makers and Influencers with in-depth knowledge and up-to-date information on global and regional fleet management as well as on the BRICs and other emerging economies.

> Our industry We are fleet. For almost 20 years, we are the leading editing company in Europe focusing on car fleet management and mobility solutions for employees. We offer information, analysis, research, best practices, news updates, advice, and education to our readers. We offer visibility and communication opportunities to our clients.

Thierry Degives CEO & Managing Partner

> Our target group We reach international and global fleet decision makers and influencers. Our target group are corporate fleets operating in multiple countries. We reach all levels of decision makers (global – regional – local) and all influencing job functions (Procurement – Category Management – HR – Finance…).

> Our ambition We are a content-driven company. Linking customers and suppliers, providing the most needed addedvalue information. Connect, link and explore new markets, inspire, share… We collaborate with industry experts and high-level partners. Our ambition is to offer added value to our clients, via a highly rewarding Return on Investment and well-balanced communication plan.

> Our medias We offer a complete mix of media products that deliver information, signal industry trends and offer insight to the fleet management market: magazines, guides, websites, newsletters, webinars, academies…

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Caroline Thonnon CEO & Business Development


Summary Media Pack 2016 CONTEXT

FLEET EUROPE

GLOBAL FLEET

EXTRA

- 04 -

- 08 -

- 19 -

- 25 -

Comparison between Fleet Europe and Global Fleet: explanation!

Magazine Information

Website Information

Global Fleet and Fleet Europe Directory

- 26 -

- 05 -

- 09 -

- 20 -

Circulation Analysis

Community

Webinar information

Global reach

- 06 -

- 11 -

- 21 -

Guides & Special Issues

The Channel Approach

- 27 -

A selection of our references

- 12 -

- 22 -

Release Dates

Newsletter Information & Performance

Our Fleet Community

- 13 -

- 24 -

Website Information

Events

- 29 -

- 14 The Channel Approach

- 15 Newsletter Information & Performance

- 17 Events

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Virtual Fleet Launch

- 28 Contacts


Fleet Europe & Global Fleet Global breakdown of our combined readership

54%

36%

Europe North America

1% Africa Middle East

4% Lathin America

Combined total reach through print - digital - events

4 I FLEET EUROPE I GLOBAL FLEET I MEDIA PACK 2016 I

5% Asia Pacific


Fleet Europe & Global Fleet Global reach through...

LinkedIn Followers

3891 Email Audicence

Event Attendees

19,000

1770

Reader Audience

Website visitors

132,000

160,000+

Twitter Followers

3888 Consolidated total reach in cross media approach in 2015

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A selection of our references

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PRINT SINCE

Fleet Europe Magazine

1997

The leading European automotive fleet publication for International Corporate Fleet Leaders

PRACTICAL DETAILS Format: A4 Circulation: 15,000 Published: 6 times per year Language: English

The Fleet Europe magazine proposes a solid structure based on five pillars: > DOSSIER In each issue, our editorial team analyses the latest trends, in partnership with experts on the subject. We provide an annual overview of what an international fleet manager needs to know. > MANAGEMENT The fleet manager’s corner presents case studies, management articles, and examples of best practices. > BUSINESS Background articles from the industry’s perspective feature car manufacturers, leasing companies and third parties, with interviews and highlights of new products and services. > SCOPE A broader insight on the dynamics of the international fleet business, presenting the latest developments in taxation, legislation, trends, environment, and economics. > SMART MOBILITY A trend setting view and alternative mobility and connectivity solutions.

8 I FLEET EUROPE I MEDIA PACK 2016 I

Distribution: 35 European countries Digital version: on Calameo & ISSUU more than 2,500 reads/issue


PRINT > Geographical Breakdown

Fleet Europe Magazine Circulation Analysis > Job functions

Database: 25,076 Total circulation: 15,000

(buyer brofile)

4%

3% 34%

5% 6% 9%

> Profile Breakdown

s Purchasing s Fleet Management

13%

26%

s s s s s s s s

Purchasing 34% Fleet Management 26% Finance 13% Human resourve / Personnel 9% Senior management 6% Administration / Facilities 5% IT, Legal , Other 4% Operations& Planning 3% 100%

> Level of responsibility (buyer brofile)

(buyer and supplier profile)

88.24%

more than 50% of job functions are within Purchasing and Fleet Management

0.82%

27%

10.94%

15,000 (total) s Buyer profile s Supplier profile s Other

more than 80% are buyer profiles

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s Regional s Local s Pan-European

33%

70% of level of responsibility is Pan-European and regional

40%

UK 16% Germany 14% France 13% Benelux 12% Spain & Portugal 8% Italy 8% Eastern Europe 7% (Albania, Bosina and Herzegovina, Belarus, Bulgaria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Kazakhstan, Kosovo, Malta, Moldova, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Ukraine, Russia, Turkey) Nordic States 5% (Denmark, Finland, Iceland, Norway, Sweden) USA + Canada 4% Poland 4% Austria, Switzerland, 4% Liechtenstein Baltic States 2% (Estonia, Latvia, Lithuania) South America 1% (Argentina, Brasil, Chile, Ecuador, Mexico) Asia Pacific 1% (UAE, Hong-kong India, Korea, Bangladesh, Pakistan, Philippines, Taiwan, South Korea, Japan, Australia, China, IsraĂŤl) Africa 1% (Morocco, Tunisia, South Africa)


PRINT

Fleet Europe Magazine Circulation Analysis > Fleet Size

> Suppliers Breakdown

(buyer brofile)

> Industries Top 15 sectors represented

8%

1 Pharmaceutical

12%

2 Food 3 Non-food

32%

s -50 vehicles s 50 to 150 vehicles s 150 to 750: vehicles s +750 vehicles

4 Engineering & manufacturing s Car Leasing & fleet management s OEMs

48%

40%

39%

5 Chemical/petroleum/oil&gas 6 IT & Technology 7 Business services 8 Health Services 9 Banking & Insurance 10 Consult & Audit 11 Postal Services 12 Security & commodity brokers

Total of vehicles: 7,111,048

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s Car Leasing & fleet management 40% s OEMs 39% s Dealer groups & importers 6% (local level) s Consulting & IT 4% s Rental 3,5% s Association/Federation 2% Media/Commission s Tyre 2% s Insurance & Banking 2% s Remarketing 1% s Fuel 0,5%

13 Tobacco 14 Communication 15 Wholesale trade


PRINT

Fleet Europe Guides & Special Issues Every year, we publish Fleet Europe Guides and Special issues with a high added-value for our readers. > FLEET EUROPE TAXATION GUIDE Our annual update on Company Car Taxation in Europe (29 countries covered).

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> FLEET EUROPE “FLEET MANAGEMENT IN THE EUROPE CENTRAL ZONE Every year a new geographical zone is chosen. This year’s edition of Fleet Europe magazine focuses on the fundamentals of fleet management in Germany, Hungary, Poland, Austria, Switzerland

> FLEET EUROPE DIRECTORY Our annual overview with all international fleet suppliers’ details.


PRINT

Fleet Europe Editorial Calendar 2016 - Release dates N°

EDITORIAL TOPICS & FOCUS

RESERVATION

MATERIAL

RELEASE

DISTRIBUTION

Fleet Europe 081

Green Fleet Management & New Powertrains

11/12/2015

4/01/2016

15/01/2016

15,000 copies + digital

Fleet Europe 082

Car Manufacturers and their Fleet Strategy

9/02/2016

23/02/2016

23/03/2016

15,000 copies + digital

Fleet Europe 083

Smart Mobility Management

5/04/2016

19/04/2016

18/05/2016

15,000 copies + digital

Fleet Europe 084

Car Leasing and Rental in Europe

26/04/2016

10/05/2016

8/06/2016

15,000 copies + digital

Fleet Europe 085

Light Commercial Vehicles (LCV)

6/07/2016

20/07/2016

23/08/2016

15,000 copies + digital

Fleet Europe 086

Fleet Management Trends

30/08/2016

13/09/2016

12/10/2016

15,000 copies + digital

Fleet Europe Taxation Guide 2016*

Company car taxation in 29 countries

10/03/2016

24/03/2016

27/04/2016

Separate - 4,000 copies

20/09/2016

4/10/2016

2/11/2016

15,000 copies + digital

Fleet Europe Special Central Europe Fleet Management in Germany, Austria,

Hungary, Poland, Switzerland

Fleet Europe Directory 2017

Fleet suppliers’ details

20/10/2016

3/11/2016

7/12/2016

15,000 copies + digital

Fleet Europe 088

Special Green

6/12/2016

20/12/2016

25/01/2017

15,000 copies + digital

*Partnership possibilities on request

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WEB

Fleet Europe Website Information The Fleet Europe website has been developed into a unique vehicle fleet digital platform. The content is a mix of free-to-read information and more in-depth content and expertise available for vehicle fleet decision makers that are registered members of the Fleet Europe website.

Content www.fleeteurope.com is your ultimate source to learn & be informed: > News Daily news items related to vehicle fleet management, new product and services from fleet suppliers, and information about important trends in today’s and tomorrow’s fleet management. > Features & Analysis Editorial articles about hot and relevant topics, directly related to the vehicle Fleet management profession. In-depth views on fleet management topics, markets and fleet management activities. > Interviews Vehicle fleet suppliers explain their corporate fleet strategy, new products, services and assets in the optimization of the fleet management profession. > Blogs Editorial contributions with a personal twist from industry experts on specific auto-motive and fleet management topics stimulating discussion and interaction with the Fleet Europe community. > Case studies Presentation of the fleet management policy of corporate fleet customers. > Picture Gallery & Video presentations A visual portrait of the main events in automotive and fleet. > Webinar The digital platform of Fleet Europe offers educational webinars on different fleet management and remarketing related topics.

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85,877 vis itors

55,206 unique

visito in 2015 rs

2.39

average pag per visit e

± 360,0 page v 00 iews

00:05:4 2 ti

average

me visit


WEB

Fleet Europe Website The Channel Approach The Fleet Europe website uses a so-called Channel approach to respond to the geographical scope and management needs of the European vehicle fleet community. Each content type is linked to geographical regions/markets and fleet management activities. This allows the Fleet Europe website members to receive the information adapted to their member profile and fleet management preferences.

Topical channels > Car Manufacturers > LCV Management > Car Leasing & Rental > Fleet Management > Taxation & Legislation

HOME PAGE

FLEET MANAGEMENT

CAR LEASING & RENTAL

CAR MANUFACTURERS

GREEN & SAFETY

43,539

19,999

24,433

16,974

5,925

30,796

15,825

17,966

12,626

4,586

00:03:21

00:01:42

00:01:33

00:02:01

00:01:03

page views

page views

unique page views

page views

unique page views

average time visit

unique page views

average time visit

page views

page views

unique page views

unique page views

average time visit

average time visit

average time visit

> Green & Safety > Smart Mobility > Remarketing

TAXATION & LEGISLATION

SMART MOBILITY

LCV MANAGEMENT

REMARKETING

5,168

30,057

5,052

9,024

3,746

23,873

3,896

6,699

00:01:36

00:02:21

00:01:31

00:02:13

page views

unique page views

average time visit

page views

unique page views

average time visit

page views

unique page views

average time visit

page views

unique page views

average time visit

Source: Google Ananlytics

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WEB

Newsletter Information & performance The Fleet Europe Newsletters are distributed to the registered visitors and members of the Fleet Europe Community. > Fleet Europe Digest The fleet Europe Digest is sent every 2 weeks. Each Digest presents the editor’s choice: carefully selected features and essential European Fleet Management Information. Furthermore, the Digests feature upcoming international fleet events and the most valuable contributions from our Fleet Europe Community. > Fleet Europe Topical Digest • Specific topics important within fleet management • Smart Mobility digest A dedicated digest towards the corporate community who’s seeking for alternative mobility solutions to integrate, the members receiving these digests have indicated ‘smart mobility’ as their field of interest. Share your message next to the latest evolutions, case studies, interviews and trends in the world of corporate mobility! • Remarketing digest A dedicated digest towards a qualified remarketing community, the members receiving these digests have indicated ‘remarketing’ as field of interest. Share your message in the middle of an interesting, premium content about the world of remarketing, sharing peers’ opinions, presenting business cases and case studies, interviews with remarketing industry executives and an analysis of the latest trends within the remarketing sector. > Fleet Europe Exclusives The Fleet Europe Exclusives highlight 3 news items and offer a maximal visibility to the communication message of our advertisers.

8,263

recipien

ts

58.42%

best op

ens

38.57% ave

rage op ens

32.31%

best cli

cks

18.62% ave rage cli

cks

0.14%

average unsubsc ribe

Source: Cupidon

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WEB

Newsletter Information & performance 2016 Calendar

6/01/16

Fleet Management

6/05/16

Smart Mobility

31/08/16

Safety Management

15/01/16

Smart Mobility

11/05/16

Fuel Management

9/09/16

Remarketing

20/01/16

OEM

20/05/16

Remarketing

14/09/16

Fleet Management

29/01/16

Remarketing

25/05/16

Fleet Management

23/09/16

Smart Mobility, Car sharing

3/02/16

Fleet Management

3/06/16

Smart Mobility

28/09/16

OEM

12/02/16

Smart Mobility, Car sharing

8/06/16

LCV

12/10/16

Fleet Management

17/02/16

Leasing & Rental

22/06/16

Fleet Management

21/10/16

Smart Mobility

2/03/16

New in Geneva

1/07/16

Smart Mobility

26/10/16

LCV

11/03/16

Smart Mobility

6/07/16

Leasing & Rental

4/11/16

Remarketing

16/03/16

LCV

15/07/16

Remarketing

9/11/16

Fleet Management

25/03/16

Remarketing

20/07/16

Fleet Management

18/11/16

Smart Mobility

30/03/16

Fleet Management

29/07/16

Smart Mobility

23/11/16

Telematics

8/04/16

Smart Mobility

3/08/16

Insurance

7/12/16

Fleet Management

13/04/16

Rental

17/08/16

Fleet Management

16/12/16

Smart Mobility

27/04/16

Fleet Management

26/08/16

Smart Mobility

21/12/16

OEM

Note: Fleet Europe Exclusives are sent on request and are subject to availability

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EVENTS

Fleet Europe Events Informing is one thing, but also sharing and networking are increasingly important. The yearly Fleet Europe Forum & Awards event is THE answer. Fleet Europe gathers the international vehicle fleet community for a full day event around the most important fleet management issues, combining the views and experiences of industry experts with the expectations and requirements of international fleet managers. In the evening the Fleet Europe Awards ceremony is dedicated to celebrating the finest achievements of the international fleet community.

> Remarketing Forum

> Fleet Europe Forum, Village & Awards

• • • • •

• When? November • Where? to be communicated • What? 1-day conference presenting different FM visions and sharing insights on tomorrow’s car fleet management. The ever popular Fleet Europe Village offers delegates a relaxed and informal setting where they can meet and interact with suppliers and fellow fleet professionals. The Fleet Europe Awards recognize the finest corporate fleet management practices with an international scope. • Why? To learn, to network and to be inspired. The ideal set providing all delegates with high level and engaging information, market insights and analysis that lead to value creation in corporate fleet management.

When? November (day prior to the Fleet Europe Forum) Where? to be communicated What? 1-day conference with in-depth presentations and panel discussions on the future of efficient remarketing and the impact on the fleet management business. Why? To learn, to network and to be inspired. The ideal set providing all delegates with high level and engaging information, market insights and analysis that lead to value creation in remarketing matters. For Whom? 130 industry professionals from diverse sections of the remarketing industry.

17 I FLEET EUROPE I MEDIA PACK 2016 I

For Whom? 650 international profiles @The Fleet Village & day programme + 600 international profiles @The Fleet Europe Awards & evening programme.


WEB

Global Fleet Website Information The Global Fleet website has been developed into a unique vehicle fleet digital platform. The content is a mix of free-to-read information and more in-depth content and expertise available for vehicle fleet decision makers who are registered members of the Global Fleet website.

Content

www.globalfleet.com is your ultimate source to learn & be informed: > News Daily news items related to vehicle fleet management, new product and services from fleet suppliers, and information about important trends in today’s and tomorrow’s fleet management. > Features & Analysis Editorial articles about hot and relevant topics, directly related to the vehicle Fleet management profession. In-depth views on fleet management topics, markets and fleet management activities.

66,405 in 20 22,60315

visitors unique

visitors in 2015

4.37

average

page vie ws per visit

> Interviews Vehicle fleet suppliers explain their corporate fleet strategy, new products, services and assets in the optimization of the fleet management profession. > Blogs Editorial contributions with a personal twist from industry experts on specific automotive and fleet management topics stimulating discussion and interaction with the Fleet Europe community. > Case studies Presentation of the fleet management policy of corporate fleet customers. > Picture Galleries and video presentations A visual portrait of the main events in automotive and fleet. > Webinar The digital platform of Global Fleet offers educational webinars on different fleet management and remarketing related topics.

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± 240,0 00 page vie ws

00:07:3 6 ti

average

me visit

Source: Google Ananlytics


COMMUNITY

Global Fleet Community > Total qualified members (since 01/06/2013)

> Fleet size (buyer profile)

2%

29% s Buyer profiles s Supplier profiles s Other

69%

> Level of responsibility

Total fleet size of GF Community 1,608,865

> Job functions & departments (buyer profile)

23%

Fleet Executives s Local s Regional s Global

34%

20 I GLOBAL FLEET I MEDIA PACK 2016 I

43%

# vehicles s Total fleet Size of GF Community in Europe 879,960 s Total fleet Size of GF Community in North America 581,230 s Total fleet size of GF Community in Latin America 56,085 s Total fleet size of GF Community in Asia Pacific 69,129 s Total fleet size of GF Community in Africa Middle East 22,461 Total Fleet Size of GF Community 1,608,865

s Fleet Management Category Management s Purchasing Procurement

% s Fleet Management/Category Management 48,1 s Purchasing/Procurement/Sourcing 30,2 s CEO/Senior Management 7 s Administration & Facilities / logistics 5,4 s Operations/Planning/COO 3,9 s Meeting & Travel 2,3 s Finance/CFO 1,6 s Human Resource / Personnel 0,8 s Mobility Manager 0,7 Total 100


WEB

Global Fleet Website The Channel Approach The Global Fleet website uses a so-called Channel approach to respond to the geographical responsibilities and management needs of the global vehicle fleet community. Each content type is linked to geographical regions/markets and fleet management activities. This allows Global Fleet website members to receive information adapted to their member profile and fleet management preferences.

HOME PAGE

GLOBAL

EUROPE

NORTH-AMERICA

LATIN-AMERICA

ASIA-PACIFIC

48,132

5,580

45,648

14,316

16,200

16,788

46,188

3,972 unique page views

unique page views

40,711

11,292

16,032

14,760

00:02:16

00:02:17

00:02:28

00:01:56

00:02:17

00:02:29

AFRICA-MIDDLE EAST

TURKEY

RUSSIA

BRAZIL

CHINA

8,676

58,560

37,036

52,819

29,388

8,676

56,160

32,029

47,397

27,120

00:01:57

00:02:26

00:02:37

00:02:40

00:02:05

page views

page views

unique page views

page views

unique page views

average time visit

average time visit

page views

unique page views

average time visit

page views

average time visit

page views

unique page views

average time visit

page views

unique page views

average time visit

page views

unique page views

average time visit

page views

unique page views

average time visit

page views

unique page views

average time visit

page views

unique page views

average time visit

Top 10 countries • • • • • • • • • •

United States 14.38% United Kingdom 9.82% Germany 6.90% Turkey 5.87% France 5.28% Belgium 5.20% China 5.06% Brazil 4.66% India 4.02% Russia 3.12%

NEW COUNTRIES 2016: ISRAEL, MOROCCO, ALGERIA

Source: Google Ananlytics

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WEB

Newsletter Information & performance The Global Fleet Newsletters are distributed to registered visitors and members of the Global Fleet Community. Global Fleet Digest Each Digest presents the editor’s choice: 8 carefully selected features, complemented with essential Global Fleet Management Information. Furthermore, the Digests feature upcoming international fleet events and the most valuable contributions from our Global Fleet Community. Periodically, we will issue special digests on our focus countries. Global Fleet Exclusives The Global Fleet Exclusives highlight three news items and offer a maximal visibility to the message of our advertisers. Advertisers can enhance the visibility of their brands, products and services through advertising presence in these Global Fleet Digests and Exclusives.

7,239

recipien ts in January 2016

55.29% best op ens

43.45% average opens

Global Fleet Digest Calendar The Global Fleet Digests are sent every 2 weeks, alternatively with the Fleet Europe Digests.

Mon

Tue

Wed Thu Fri Sat

2

3

4

5

6 7

8

9

10

11

12

13 14

15 16 17 18 19 20 21 22 23 24 25 26 27 28

• Global Fleet Newsletter • Fleet Europe Newsletter

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cks

17%

average

clicks

Sun

1

29 30 31

31%

best cli

0.71% u

average

nsubsc

ribe


WEB

Newsletter Information & performance Calendar special issues DATE FOCUS 27/01/16

OEM

24/02/16

Australia

23/03/16

Turkey

20/04/16

Brazil

18/05/16

Turkey

15/06/16

Russia

13/07/16

China

10/08/16

Mexico

7/09/16

South Africa

5/10/16

Israel

2/11/16

India/Asia

30/11/16

Turkey

28/12/16

Morocco & Algeria

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EVENTS

Global Fleet Events Informing is just one step. Education, sharing and networking are increasingly important. The annual Global Fleet Conference is the answer. With our strategic partner Automotive Fleet in the United States, we organise the only real global event in the world.

Furthemore, we increasingly pay attention to the emerging new regional centres around the world which are evolving into centres of global importance. In 2016, we will therefore organise a specific Global Fleet Summit in Istanbul, where two continents meet.

> GLOBAL FLEET CONFERENCE 2016

> GLOBAL FLEET SUMMIT TURKEY 2016

• When?

• When?

6-7 & 8 June

20-21 & 22 September

• Where?

• Where?

The Hotel in Brussels

Intercontinental in Istanbul

• What?

• What?

2-day conference in partnership with Automotive Fleet (USA)

2-day conference event focussing on Turkey and the

focussing on topics like going global, defining a global fleet

surrounding fleet markets.

strategy, trends and global procurement best practices.

• Why?

• Why?

This summit will offer the perfect platform to identify key

The perfect occasion for multinational fleet managers and global

elements in today’s and tomorrow’s Turkish and international

fleet suppliers to learn and exchange ideas about the most

fleet environment

pressing topics affecting their global fleets.

• For Whom?

• For Whom?

150 participants – more than 60% are local profiles from no

200 participants from 6 different continents.

less than 15 different countries.

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WEB

Global Fleet and Fleet Europe Directory.com Launched in 2015, The Global Fleet Directory offers an exhaustive overview of all fleet & mobility suppliers around the globe, accessible through the platforms, FleetEurope.com and GlobalFleet.com. Besides the addresses and telephone numbers of an exhaustive list of Fleet & Mobility suppliers by sector, suppliers will have the possibility to present their company through a synoptic company profile enlightening their global, regional and/or local structure with a detailed description of the company’s activities, services and references.

> Global supplier company profile Your company has a global structure and you would like to publish the full contact details of the global headquarters together with the specific details of your global management and sales team with pictures. Besides these contact details your profile offers the possibility to add a description of the company’s products and services at a global level and to upload 1 to 5 illustrations or banners visualizing your activities.

> Regional supplier company profile Your company has a regional structure (North America, Latin America, Europe, Asia Pacific or Africa Middle-East) and you would like to publish the full contact details of the regional headquarters with a single contact for each country where you’re present with pictures… Besides these contact details your profile offers the possibility to add a description of the company’s products and services at a regional level and to upload 1 to 5 illustrations or banners visualizing your activities.

> Local supplier company profile Your company has a local structure (local = country) and you would like to publish the full contact details of the local headquarters together with the specific details of your local management and sales team with pictures… Besides these contact details your profile offers the possibility to add a description of the company’s products and services at a local level and to upload 1 to 5 illustrations or banners.

> Full supplier company profile • Global supplier company profile • Regional supplier company profile • Local supplier company profile

}

Full Supplier Company Profile

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WEB

Webinar Information Besides web- and newsletter communication, the digital platform of Global Fleet offers educational webinars on different fleet management and remarketing related topics. It allows the supporting partner to benefit by linking himself to a specific topic and potentially a non-commercial case study or expert speaker. Details of the participants will be provided to the supporting partner 1 week (live sessions) and 5 weeks (recorded sessions) after the webinar. On these pages you’ll find a description of the format and what the sponsor package/ campaign contains.

Global Fleet Webinar calendar 2016

167

particip

ants

86.5%

satisfact ion rate

91%

added

value

Dates are fixed on customer’s request, but subject to the availability.

87.5%

Topics

stay full

length

A list of possible topics is available through the sales team. Sponsors can propose other topics which will be verified by the editorial team for approval.

Global Fleet Webinar Format Part 1 Part 2 Part 3

Introduction from Nexus (3 min) 1 or 2 Expert Speakers during the webinar (15 min) Best practice or Case Study (10 min) Q&A session

Source: registration & satisfaction survey Nexus Communication

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VIRTUAL FLEET LAUNCH

Virtual Fleet Launch Information The Virtual Fleet Launch (VFL), a new feature on www.fleeteurope.com, giving car manufacturers or fleet suppliers the opportunity to optimize the communication regarding the launch of a vehicle or product, to extend the impact that launch to fleet customers. This new feature, offered through a webcasting platform, gives the opportunity to reach a large number of decision makers who could not attend motor show, VIP fleet events or other invitations from the fleet suppliers where the car or product is being launched or presented. This online event will be presented on the www.fleeteurope.com website during 12 months. The Virtual Fleet Launch (VFL) offers the suppliers a customized environment, dual branded Fleet Europe and your logo, where the buyers and other fleet delegates can experience a qualitative online event on the car/product. The webcasting technology offers several advantages to guarantee the online experience: > Limited fire wall constraints due to the fact that the webcasting platform is a dedicated web platform only created for your event. > Allowing access through any kind of device (computer, smartphone or tablet). > Guaranteeing good streaming of audio and video files. The supplier can decide himself how the built up the online event (the Virtual Fleet Launch), depending on material/resource availabilities. The Virtual Fleet Launch can be built up based upon a PPT or a longer specific video recording, both being valued thanks to the webcasting tool/environment.

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Fleet Europe presents the Virtual Fleet Launch with several ROI components: > An extended promotion campaign which offers a return on investment through product visibility. The promotion campaign is active before the online is launched and when the recording is available on the www.fleeteurope.com platform. > An optimized online event experience through this dedicated webcasting platform > An availability of your event for at least 12 months, which will be promoted by Fleet Europe and which can be referred to by any parties. A perfect support for buyers and fleet delegates who want to find out more about the B2B specs and benefits of your new car or product.

Rate: 12,500â‚Ź


COMMUNITY

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Join the Global Fleet, Fleet Europe & Smart Mobility LinkedIn group and connect with international fleet leaders and executives, suppliers and experts. http://www.linkedin.com/groups/ Global-Fleet-Executive-Network-4755735

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CONTACT Discuss the best communication opportunities David Baudeweyns

Sigrid Nauwelaerts

Daniel Savigny

International Key Account Manager dbaudeweyns@nexuscommunication.be +32 474 750 403

International Key Account Manager snauwelaerts@nexuscommunication.be +32 473 665 175

International Key Account Manager dsavigny@nexuscommunication.be +32 486 13 40 84

You need assistance from the back office team Virginie Emonts Sales & Marketing Assistant vemonts@nexuscommunication.be +32 474 98 94 16

Aline Verpoorten Internal Assistant averpoorten@nexuscommunication.be +32 476 76 05 57

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Contact the Publishers Caroline Thonnon CEO & Head of Business Development cthonnon@nexuscommunication.be +32 496 54 91 37

Thierry Degives CEO & Managing Partner tdegives@nexuscommunication.be +32 496 27 06 27


Media Pack 2016