TEACH YOUR CHILDREN TO EAT LAB GROWN MEAT
GROW YOUR OWN SNEAKER WITH BIOCUSTOMIZATION
As the planet’s population speeds towards 9 billion, it becomes impossible to continue consuming meat like we do today. Lab grown meat, which is grown in bioreactors from animal cells, could be a sustainable alternative. Magic Meatballs playfully familiarize children with in-vitro meat. The balls come in different tastes and colors. They are full of vitamins, omega-3s and crackle in your mouth!
Always dreamt of a pair of uniquely personalized sneakers? At Rayfish.com you can now ‘grow’ your own sneaker from a genetically engineered stingray. Using our online design tool you can remix the DNA of existing animal patterns into something nature could never have imagined. One fish. One shoe.
ENERGY BELT ELECTRICITY FROM EXCESS FAT
CHOOSE NANO CONSCIOUSLY!
With Energy Belt, stop treating your excess fat like a liability, and instead embrace its untapped potential. Artificial protocells in the belt mimic natural brown fat, taking the energy from white fat and converting it into ATP. This chemical energy can be used to power everything from cell phones to pacemakers. Eat what you want at dinner, and give up that gym membership for good. Energy Belt cuts down on electricity costs while you cut down on size.
WELCOME A NEW SUPERMARKET IS COMING TO YOUR NEIGHBORHOOD: THE NANO SUPERMARKET MAKES THE IMPACT OF NANOTECHNOLOGY ON YOUR EVERYDAY LIFE TANGIBLE. OUR SHELVES ARE STOCKED WITH NANO PRODUCTS THAT COULD BECOME AVAILABLE IN THE MARKET BETWEEN NOW AND THE NEXT TEN YEARS. Lab-grown meat, interactive wallpaint, an energy belt that converts excess belly fat into electricity, glow-in-the-dark dog poop, sneakers from genetically modified fish leather, gender-selecting condoms, and a pill that turns sweat into perfume. Our products are innovative, useful and wonderful, but sometimes also strange or even frightening. Maybe you have never heard of nanotechnology. It is about making things on an atomic or molecular scale; one nanometer is one billionth of a meter. Nanotechnology is an umbrella term for a whole range of different technologies that take place on a scale between 1 and 100 nanometers. Companies and governments are currently investing millions of euros in nanotechnology, because it is generally thought that it will make our lives easier and better.
Do you have products with nanotechnology at home? Yes, you do! Nanotechnology is already used in a variety of consumer products, from day creams to sports socks and from refrigerators to bread bins. Nanoparticles, for instance, provide extra UVprotection in cosmetics or improve the bounce of tennis balls. This is all very convenient, but at the same time there are a lot of things we don’t know about nanotechnology, for example if nanoparticles are 100 % safe and, possibly more important: How will nanotechnology change our everyday life? A wave of nanotechnology is flooding our society, but yet most people know very little about the impact of this new human achievement. Experts expect nanotechnology to have a huge influence on the way we live, comparable with historical
technological developments like digitalization, the industrial revolution, electricity, the printing press, the introduction of the written word, or the beginnings of agriculture thousands of years ago. Nanotechnology radically changes our notion of what is natural. It can make the dreams people have about themselves come true, but it can also lead to products we possibly shouldn’t even want to have.
The time is ripe for a public debate about nanotechnology. This discussion is indeed already taking place in newspapers, magazines, science cafés, in the theater and on television, and now also in the specially created NANO Supermarket. Whereas most debates about nanotechnology address our fascination with making things on an incredibly small molecular scale or the safety of nanoparticles, the NANO Supermarket tries to make the transformative influence of nanotechnology on mankind and society tangible and recognizable.
IN THE SUPERMARKET NEW HABITS, LIFE STYLES AND TECHNOLOGIES BECOME COMMONPLACE We have chosen the supermarket as our stage instead of a traditional exhibition space, because a supermarket is both an everyday and a technological environment. Because of our frequent visits to the supermarket, we have come to view it as a normal or even boring place, but essentially it is a very futuristic phenomenon. Imagine what would happen if we put a randomly chosen person from the Middle Ages inside a contemporary supermarket: he or she would have very little understanding, or nothing at all, of the products on the shelves. Coke bottles? Body lotion? Energy bars? Milk cartons? Light products enriched with vitamins? Instant soup? Pregnancy tests? The supermarket is a place where
new habits, lifestyles and technologies are made commonplace. Therefore it is the perfect location to explore our nano future.
IS EVERYTHING IN THE NANO SUPERMARKET ‘REAL’?
The great majority of the products on our shelves are still in a theoretical phase. Young designers and technologists from six different countries submitted them in response to our open call for nano product visions. A panel of leading professors of nanotechnology, designers, artists, philosophers and technical experts judged the submissions. The selection was made on the basis of originality, quality of design, technological feasibility, social implications and to what extent the product might promote discussion. Only the most exclusive and exciting products are presented in the NANO supermarket. You shouldn’t expect a complete survey, but a compact collection of personal product views. Strict attention is paid to the technological basis of our products. There are more than enough tall stories about nanotechnology going around. The products you find on our shelves all have a feasibility label. This gives an indication of the year the product might be technically realized and lists which nanotechnology is used in the product.
Although we can look only a couple of years ahead and our products are based on a technology that is actually being developed today, we in the NANO Supermarket are somewhat looking into a crystal ball. Will that Energy Belt that allows you to charge your cellphone with your own tummy fat ever be realized? Is Nano Lift the botox of the future? Will we all walk around with a Twitter implant? It should not be taken for granted that the products on our shelves will actually be realized. We should interpret them as explorations of a possible future and not an inevitable one. The products in the NANO supermarket haven’t been designed to predict the future. They serve as something to hold onto in the here and now and can help us to determine what kind of nano future we really want.
Koert van Mensvoort Managing director NANO Supermarket
FEASIBILITY INDICATORS FOR PRODUCTS VERY SPECULATIVE
THE GENDER CHOICE CONDOM
CHANGE YOUR INTERIOR WITH ONE CLICK OF A BUTTON People love change. We often change the interior of our home to make it look fresh and contemporar y again. Save the trip to the hardware store and the trouble of painting. Use Wallsmart! With Wallsmart it only takes the click of a button to change the color of your walls. Paint the wall of your choice just once with Wallsmart paint and then launch the supplied application on your laptop or PC. All you need to do next is choose a color from the menu.
NEVER BEND DOWN AGAIN
SODA VEGETABLES GREAT TASTE, ZERO SUGAR
LOVES KIDS, HATES CIGARETTES
Many adults smoke around children with no thought for their developing lungs. Nico makes them aware of their behavior.
Nico is cute, cuddly and serious about your child’s health. Covered in nicotine-sensitive nano-cloth, Nico monitors your child’s exposure to secondhand smoke by changing from brown to black.
THE HONEST EGG EVERY EGG TELLS A STORY
Many elderly people in our society have difficulty bending over. The Nano Sock is the perfect solution! High-tech nanopar ticles in the sock ensure that the sock pulls itself up bit by bit around your leg in a comfortable and safe way. The socks are on your feet in a minute, fitting like a glove. It is a perfect start to your day and you are no longer dependent on others.
SWEATER SPRAY 40M2 SWEATER IN CAN
Do away with dishonest health claims for eggs and uncertain promises of organic, free-range hens. Honest Egg tells you the truth about your food. The color and pattern of each egg provides information on animal welfare, as well as how healthy the egg is for you. How much time did the chicken spend outside? How much room did it have? Is the egg rich in vitamins and wholesome fats? For ethical eaters, Honest Egg takes the guesswork out of shopping.
CHOOSE NANO CONSCIOUSLY!
CLEAN WATER FROM THIN AIR, MATE.
THORNY DEVIL WATER BOTTLE
DESIGN BASED ON THORNY DEVIL LIZARD REVIVED ABORIGINAL TECHNOLOGY NANOSCALE AQUAPORIN FILTERS CHANNEL WATER FROM EVEN THE DRYEST ENVIRONMENT INTO BOTTLE
FLUORESCENT MICROBES REVEAL IF YOU HAVE THE FLU The FluDoc is a personal flu test that uses genetically modified microbes that are sensitive to human influenza viruses. Just like the canary birds that were used in the coalmines to warn miners of dangerous gas, the bacteria in the FluDoc detect if you have the flu. The FluDoc comes with a variety of capsules, testing for the latest flu viruses.
Extra capsules for the most recent viruses are available separately at your local drugstore.
TWITTER IMPLANT SHARE YOUR HEALTHY LIFESTYLE
Our health is worth a lot to us. We exercise, eat healthy food and try to live a balanced life. Your health-insurance company will help you! The Twitter implant monitors your body and alerts your doctor if something in your body isn’t working properly. Therefore, medical interventions will occur at an earlier stage so you remain vital longer. The Twitter implant can also save you money on your monthly health-insurance bill. Your family doctor places the device free of charge. The Twitter implant can be supplied with various coaching programs including “Weight Watchers”, “Club Sportive” and “Alcoholics Anonymous”.
LIQUID GLASS PROTECTION
CONCENTRATION IN A LITTLE BALL
RECYCLE YOUR NAILS INTO INK
GROW A RING FROM YOUR PARTNER’S BONE TISSUE
Using genetically modified bacteria, Keratin Ink turns your fingernail clippings into a highly personal ink for writing and drawing. The bacteria transform the keratin in your hair and nails into a dark brown pigment. No need to worry about the microorganisms escaping: Each Keratin Ink well keeps the bacteria safely sealed away. A great gift for the eco-conscious recycler in your life.
CHOOSE NANO CONSCIOUSLY!
NANO WINE THE ENTIRE LIQUOR STORE IN ONE BOTTLE
4 - SEASON SHIRT
BURN FAT, GAIN MUSCLEWEIGHT
ALWAYS THE RIGHT TEMPERATURE
TIME IS ALWAYS ON YOUR SIDE
For years, people have relied on harsh drugs and irritating alarms to control when they sleep and when they wake. Now, the Nansense wristwatch offers an all-natural way to determine your daily rhythms. Using painless nanoscale needles, Nansense monitors and regulates your levels of cortisol and melatonin, the hormones that govern circadian cycles. Have a deadline to meet? Spin the dial for a gentle way to stay awake. Drowsy from jet lag? Nansense will put you on local time in no time.
AVAILEBLE AT WWW.NEXTNATURE.NET/STORE
HOME GROWN MEAT
EAT DIRT TO AVOID ALLERGIES
THE COLOR SHOWS THE NUMBER OF CALORIES BURNT
FOOD PRINTER BE CREATIVE, BE A CHEF
WITH INFRARED CONDUCTOR
350 million years after crawling from the sea, we can finally go back. Lungless absorbs dissolved oxygen from the water, letting you enjoy unlimited time with the other 70% of Earth.
LUNGLESS AQ UAT I C R E S PI R AT I O N
EXPAND YOUR ENVIRONMENT
CHOOSE NANO CONSCIOUSLY!
GLO - DOO FROM APPALLING TO APPEALING
BIOPH I LI A Grow organ tissue with the help of silkworms. Dog feces are an unsightly blemish on city streets. With Glo-Doo, dog food laced with bioluminescent bacteria transforms each pile into an appealing way to light up the night. As the busy microbes get to work, they break down the poop and emit a blue glow in the process. Left long enough, GloDoo will decompose your dog’s doo into harmless, stink-free soil.
Eco friendly lamp powered by algae
A NEW RITE OF PASSAGE
MOOD RESPONSIVE MAKE-UP
1Knife. One knife for all your needs
At the beginning of menopause, celebrate your reproductive past by giving “birth” to a unique peace of jewelry. By using Menoé’s nano-coated birth control pills over a lifetime, you can grow a gem-quality pearl inside your uterus. This beautiful heirloom will inspire a new rite of passage in any woman’s life.
NO MORE SORE FEET
SCAN YOUR FRECKLES FOR A HEALTH UPDATE
CHOOSE NANO CONSCIOUSLY!
BIOCUSTOMIZED FOOTWEAR GROW YOUR OWN SNEAKER WWW.RAYFISH.COM Always dreamt of a pair of uniquely personalized sneakers? At Rayfish.com you can now ‘grow’ your own sneaker from a genetically engineered stingray. Using our online design tool you can remix the DNA of existing animal patterns into something nature could never have imagined. After a good life at our fish breeding facility in Thailand, the fully-grown stingrays bearing your unique design are turned into a one-of-a-kind pair of leather sneakers. One fish. One Shoe.
CHOOSE NANO CONSCIOUSLY!
21–28 OCTOBER 2012 10.00–18.00 HR 18 SEPTEMBERPLEIN EINDHOVEN
LEARN TO READ YOUR STOOL
HIGH IMPACT, NON-LETHAL
SHARE YOUR RECOVERY WITH YOUR LOVED ONES
WITH GENETICALLY MODIFIED FISH EGGS
OPENING SATURDAY 20 OCTOBER 15.00
Design Coaches: Arne Hendriks, Ronald van Tienhoven, Mike Thompson, Joris van Gelder, Menno Stoffelsen 3D Printing: Chet Bangaru, D.Search-Lab Newspaper Printing: Dijkman Offset Intiators: Koert van Mensvoort and Marco Rozendaal
PARTNERS & SPONSOR
De NANO Supermarket is a project of the Next Nature Network, in collaboration with the Technische Universiteit Eindhoven. Realized with financial support of the Mondriaan Fund and Stichting Doen.
HAVE THE FACE YOU ALWAYS WANTED
WITH 24-CARAT GOLD PARTICLES
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Biocustomized Sneakers: Raymond Ong, Rayfish.com Biojewellery: Tobie Kerridge, Nikki Stott, Ian Thompson Biophilia: Veronica Ranner Freckle Check: Yessica Isabel Garcia Tellez Conception Condom: Aylin Groenewoud Dust Pills: Wouter Widdershoven, Dirk Gooren, Ruperto Hernández, Castor Bours Energy Belt: Emmy van Roosmalen Epicur: Stephan Hoes FluDoc: Jan van der Asdonk Freshkeepers: Roy van den Heuvel Glo-Doo: Sanne Kat Keratin Ink: Casper Vos 1Knife: Jeffrey Braun Latro: Mike Thompson Lungless Aquatic Respiration: Sean Serafini Magic Meatballs: Mark Kanters Menoé: Robin Pohl Nano Lift: Orestis Tsinalis Nansense: Joshua Brevoort, Lisa Chun, Eric Baldwin, Ian Campbell Nano Sock: Nicolas Nelson Nano Wine: Mensvoort | Grievink | Daas Necklace: Marco van Beers Nico Bear: Vincent Hamingh Swallowable Parfum: Lucy McRay Thorny Devil Skin: John Vlaming Twitter Implant: Hendrik-Jan Grievink Wallsmart: Jonas Enqvist, David Menting
Creative Director: Koert van Mensvoort Art Director: Hendrik-Jan Grievink Model Masters: David Menting (Nut & Bolt), Gordon Tiemstra, Jeffrey Braun (Afdeling Buitengewone Zaken) Graphic Design team: Hendrik-Jan Grievink, Kris Soroka, Theresa Lupprich, Valentino Campici, Jack Hallan, Ruben Daas, Michael Kluver Copywriting: Allison Guy Production team: Krista te Brake, Tim Hoogesteger, Marieke Kruithof Supermarket Guides: Aylin Groenewoud, Jeroen van der Meij, Sonja Menting,Luuk Rombouts, Emmy van Roosmalen Bus Design: Maze de Boer Commercial: Studio Smack
mberp 18 Septe
el tunn hdijk
NS Station Eindhoven
BIO ELECTRICITY BONSAI
TAKING YOUR MEDICATION
SUSTAINABLE ENERGY FROM PLANTS
JURY MEMBERS 2012
Lucas Asselbergs (Chair), Dave Blank, Mieke Gerritzen, Andries Meijerink, Tracy Metz, Ronald van Tienhoven
WWW.NANOSUPERMARKET.ORG GENERATE YOUR PERSONAL PROFILE AND DISCOVER HOW YOU RELATE TO EMERGING TECHNOLOGIES
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