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Author : James McGuigan Pages : 816 pages Publisher : South-Western College Pub 2016-09-26 Language : English ISBN-10 : 1305506383 ISBN-13 : 9781305506381
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.