Page 1

NextD FUTURES

NextDesign Geographies 2002-2011 Understanding Design Thinking 1, 2, 3, 4. Making sense of the future that has already arrived!

NextD

NextDesign Leadership Institute New York Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Published by

NextDesign Leadership Institute 6 West 18th Street, 9th Floor. New York, New York, 10011

Research by NextD Journal Visual SenseMaking by Humantific, UnderstandingLab All Contents Copyright 2002-2011 NextD. All Rights Reserved. Inquiries: research@nextd.org

NextD

Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Versions of this presentation have been presented live at many conferences around the world 2005-2011. More explanatory text has been added to this virtual book version.

NextD

3 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD creates lenses to understand design (yes design thinking is part of design) in the 21st century.

NextD

4 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD is now and has always been a SenseMaking / ChangeMaking initiative NOT a design promotion initiative. In 2002, we described the traditional model of design leadership as an ancient burning platform.

NextD

5 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Today trying to have a conversation about design or design thinking is a relatively meaningless exercise without some kind of SenseMaking framework that connects, not to disciplines, but rather to challenge scale.

NextD

6 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Not everybody gets it yet, and the truth is some might not want to, but what design thinking is and does differs significantly depending on challenge geography. Design Thinking in Design 1 is very different from Design Thinking in Design 3.

NextD

7 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


These SenseMaking frameworks helped us realize and describe similarities and differences, what’s new and what’s not. Realizations that emerged once we had the geographies framework include “Skill to Scale,” “The Rise of Visual SenseMaking” and “Adaptable Inquiry”.

NextD

8 Copyright © 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Today, much of the design community including graduate and post graduate design education remains focused on Design 1 and 2.

NextD

9 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Presented here are two of many NextD Visual SenseMaking frameworks: Reality Check and NextDesign Geographies.

NextD

10 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD

[ Reality Check ] 2002-2011

NextD

11 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Design (in the real world)

is changing!!! NextD

12 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


How big is the change? NextD

13 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


BIG! NextD

14 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


HUGE NextD

15 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


What Designers Face is Changing What skills & tools are needed to do this work?

NextD

16 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


When Design Begins is Changing

What skills & tools are needed to do this work?

NextD

17 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


How Designers Work is Changing

What skills & tools are needed to do this work?

NextD

18 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


What does this mean? NextD

19 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


BIG Question!

NextD

20 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


How might we equip designers with the skills to lead design in the 21st century? NextD

21 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD

22 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

NextD

23 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

When Design Begins is Changing

FEW STAKEHOLDERS

NextD

MANY STAKEHOLDERS

24 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

Process Start & End Shift

Jumps off from briefs (The “Brief” Business)

Jumps off from product and service frame

Jumps off from fuzzy situation

Jumps off from fuzzy situation

PARTIAL PROCESS

COMPLETE PROCESS

(downstream)

(upstream)

NextD

25 Copyright © 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

Challenge Scale Shift

•  Communication Challenges

SMALL SCALE

NextD

•  Product Challenges •  Service Challenges •  Experience Challenges

•  Systems Challenges •  Organization Challenges •  Industry Challenges

•  Country Challenges •  Society Challenges •  Planet Challenges

LARGE SCALE

26 Copyright © 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

Challenge Complexity Shift

Small Messes

LOW COMPLEXITY

NextD

Products and Services Messes

Organizational Messes

Societal Messes

HIGH COMPLEXITY

27 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

Challenge Fuzziness Shift

The “Brief” Business

DEFINED CHALLENGES

NextD

Product and Service Framing

Organizational Problem / Opportunity Framing

Societal Problem / Opportunity Framing

UNDEFINED CHALLENGES

28 Copyright © 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

Activity & Toolbox Shift

SMALL SENSEMAKING

NextD

LARGE SENSEMAKING

29 Copyright © 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

Language Types Shift

NextD

30 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

NextD

31 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

NextD

32 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

NextD

33 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

NextD

34 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Geographies 2009-2011

Crossovers

NextD

35 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


The synchronization of methods and tools to the scale and complexity that we now face as humans is a process that is underway around the world.

NextD

36 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD

37 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Who will lead design in the 21st century? NextD

38 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Get Ready! NextD

Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Get Ready! NextD

Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Get Ready! NextD

Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Get Ready! NextD

Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


Get Ready! NextD

Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextD Design is Changing! Are YOU?

NextD

www.nextd.org Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


NextDesign Leadership Institute

NextD Academy NextD Journal were founded in 2002 by Elizabeth Pastor & GK VanPatter

Inquiries: kickitup@nextd.org

NextD

Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.


[ end ]

NextD

46 Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.

Next Design Geographies: Understanding Design Thinking 1,2,3,4.  

NextDesign Geographies was created by GK VanPatter and Elizabeth Pastor of NextDesign Leadership Institute in New York. It was informed by 2...

Read more
Read more
Similar to
Popular now
Just for you