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Next helps organisations like yours achieve sustainable bottom line growth through the implementation of our proprietary strategy and design programs.

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CONTENTS 01

Overview

What we can do for you

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Corporate branding

The best way to predict your own future is to design it

A look at four examples of how we have helped to create success

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Retail branding

The art of silent persuasion

Our packaging success — Next Pack Pro

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Awards 74

Jump and the earth will rise to meet you

Our guarantee

And our personal commitment

Corporate case studies

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Nearly 400 SKUs in under five years — and how we do it

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01 OVERVIEW Our strategic approach Our tools Our expertise What makes us different?


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WHAT WE CAN DO FOR YOU


OVERVIEW

O U R S T R AT E G I C A P P ROAC H We employ a simple 4-step strategic process 1. We have a look at where your organisation stands right now. 2. We work with you to determine your vision of the future. 3. We develop a program to bridge the gap, determining what change is required to take you from where you are now, to where you want to be. 4. We implement that program.

O U R TO O LS Our implementation plans consist of the following solutions:

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Strategy workshops

Animation

Brand workshops

Social media content and planning

Core brand and collateral design

Interface design (UI)

Website design and implementation

Virtual and augmented reality

Package design

Interior design

Exhibition design

Brand workshops

Signage and wayfinding programs

Literature design

Video branding


O U R E X P E RT I S E Founded in 2004, our expertise in business and brand consultancy starts with our proprietary strategic brand development programs and continues through the full spectrum of design execution.

Our principals have a combined pool of industry experience spanning over 80 years, allowing us to offer value in a proactive way. This provides the critical edge when it comes to building your brand and providing you with a competitive advantage.

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OVERVIEW

W H AT M A K E S U S D I F F E R E N T ? In brief, our understanding of business, and how our brand strategies create value in your organisation. A brand strategy influences performance in two primary areas: within your business, and in the external market. Internally, the program works to reduce costs through rationalisation and design efficiencies; and by influencing your internal culture, creating loyalty, advocacy and increased productivity. The net effect is a more efficient and productive workforce, lowering your cost of output. Externally, the program enhances brand perception, increasing market share, or the premium you receive for your products and services — or, in many cases both. This dual effect — lower costs and increased revenue — is the perfect driver focussed on helping you achieve your organisation’s goals.

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HOW OUR BRAND STRATEGIES ADD VALUE

INTERNAL IMPACT

COST REDUCTION

Improved productivity through cultural alignment, staff loyalty, advocacy and productivity

EXTERNAL IMPACT

INCREASED REVENUE

Increased market share through greater brand awareness and an increased net promoter score

Lower costs through efficiencies and rationalisation

Improved price premium through positive predisposition and improved perceived value

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02 CORPORATE BRANDING City West Water

Connexion Media

University of Cape Town

Specimen

ICC Cricket World Cup

The Nelson Mandela Foundation

Chroma Dermatology

A Bite of Latin America

Monash Children’s International

Lien Botha

Kast

Sushi Made Easy

Jeckyll & Hyde

Football Federation of Victoria

The Opera House

Case Studies

Monash Hospital


T H E B E S T WAY TO PREDICT YOUR OWN FUTURE IS TO DESIGN IT


C I T Y W E ST WAT E R

Voice of the Customer brand development

Voice of the Customer is an initiative by City West Water aimed at better responding to customers’ needs by way of a formal and structured research and survey program. The process includes a substantial number of customer interviews with data aggregated and presented internally. It was therefore important for the brand to be clearly recognisable to the constituents, whilst also being identified as a service provider within the organisation.

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Opposite far left: The Voice of the Customer logo Opposite top right: Web landing page Opposite below: A spread from the style guide Below: Moderator’s t-shirt Right top: Internal poster sequence Right bottom: Excerpt from the style guide

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UNIVERSITY OF CAPE TOWN

Brand development, strategy, marketing, advertising & website

Left: The UCT Upstarts logo Opposite: The Idea Auction line-up spread Below: Call to action posters & Idea Auction booklet cover

UCT Upstarts. Next was involved in the concept development of this curriculum at UCT. Next designed and built a pop-up hub and all the associated collateral for this program — logo design, posters, advertising, website design, the curriculum timetable and all elements for the Idea Auction. The program ran for two years with considerable success.

A0 POSTERS - Pitch your ideas.indd 1

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2015/02/10 8:54 AM


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ICC CRICKET WORLD CUP

Website, street branding, stadium dressing event branding, press backdrops and wayfinding

The ICC Cricket Work Cup 2003 was the first occasion that the ICC had taken branding control of the event (prior to that, the major sponsor had naming rights). As a result, the branding of the event required a new approach. One of our principals, Lee Selsick, was integrally involved in the branding of the event. Lee developed the solutions for city street branding, stadium and event dressing, the world cup website, press backdrops and a complete, modular wayfinding solution, adaptable to each of the twelve stadiums. The unique challenges of branding the event, and the way they were solved, resulted in new precedents being set which impact cricket world cup branding today.

Below: Branding of a large conference space for a gala event Opposite: Showing stadium dressing at the world cup final, at the Wanderers Stadium, Johannesburg, South Africa, 2003

ICC Cricket World Cup South Africa 2003

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ICC Cricket World Cup South Africa 2003


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Colour coding: Colours were used to clearly differentiate

First Aid

between different products and services, providing

Transport

clarity for the visitors to the event

Information

Transport

Information

First Aid

ICC CRICKET WORLD CUP

Website, street branding, stadium dressing event branding, press backdrops and wayfinding

Generic, merchandise and food

Creating the visitor experience

Below left: Welcome kiosks

Right Street banners

at airports

installed on major transit

Below: Roving volunteers

routes

created moving information points for people queuing at the stadiums

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Right: Tall banners placed at the tops of stadium stands provided a festive feel to the event Below left: Street banners which were installed on major transit routes Below right: Large informational wayfinding signage was installed at world cup stadiums

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Brand strategy, name generation and brand development

CHROMA DERMATOLOGY 18

Above left: Chroma Dermatology logo Below left: Style guide cover Below: Excerpt from the style guide Opposite: Detail from a poster promoting a clinic on skin health

Chroma Dermatology is a brand of dermatological services relating to skin of colour (i.e. non-Caucasian skin). The brief was driven by the brand strategy workshop that kick-started the process and we developed the name, the core branding and various other collateral.


Naming and core brand development

MONASH CHILDREN’ S INTERNATIONAL

Monash Children’s International Monash Children’s International is an outreach program whereby paediatric surgeons from the Monash Children’s Hospital in Melbourne undertake annual courses to train local paediatricians, paediatric nurses and other paediatric specialists in various South East Asian countries. The symbol is the perfect combination of health services (the stethoscope) along with the overwhelmingly positive connotations that the lotus flower has in South East Asia.

Above left: Monash Children’s International logo Below left: Branded physician’s scrubs Below: Business cards Opposite: Stationery set

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Brand design, CI design & brochure design

KAST 22

Kast is a building product developed by Morrelle Ellis Brown who specialise in the delivery and construction of high quality living spaces. As a cast concrete product, Kast has a variety of uses. Our brief was to give the product its own, marketable brand which we achieved through a core branding initiative and a range of collateral.


Opposite left: The Kast logo Opposite: Kast brochure Right: Kast business cards Below: Spread from brochure

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Brand design, catalogue design, website & packaging

JEKYLL & HIDE 24

Jeckyll & Hyde are a leather goods manufacturer. Over a 2 year period, we developed the brand strategy, catalogues (print & electronic), the website and all packaging for a wide range of products.


Opposite left top: The Jeckyll & Hyde logo Opposite left right: Website design Opposite bottom left: Smart phone cover packaging Opposite bottom right: Catalogue cover & spread Below: Store banner Right: Catalogue spreads

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THE OPERA HOUSE

Brand development and poster campaigns

The Opera House is an audio studio which is differentiated from its competitors by the principal’s vast knowledge of music theory, composition and history. Apart from developing the core brand, Next developed a poster series based on some of the world’s great classical composers. Each was a conceptual piece designed as a conversation starter, allowing the principal to thereby demonstrate his knowledge.

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Opposite: Beethoven: He never heard better than when he was deaf Right: Dubon Debussey Far right: Mo-zart. The Opera House supports men’s health

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Our ANZAC Nurses installation

MONASH HOSPITAL

Monash Hospital set out to honour the nurses from their organisation who had volunteered for duty in the First World War. Next were briefed to establish the brand and develop an installation at the hospital. We also developed a website in support of the initiative and all other supporting collateral.

Above left, above right and opposite: Installation — Our ANZAC Nurses, Service and Sacrifice, at Monash Hospital Left: The associated website

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CONNEXION MEDIA

Brand development, corporate collateral, exhibition and UI design

Connexion Media are the producers of mobile and vehicle enabled applications. Their two key products are miroamer, a global internet radio app and Flex, a vehicle tracking system aimed at small fleets, incorporating a range of associated products. We developed a full suite of branding for Connexion. This includes interface design for miroamer which was incorporated into General Motors’ new in-vehicle entertainment package.

Above: The Connexion logo and the logos of the various sub-branded products Right: iPhone user interface for miroamer – Connexion’s global internet radio app Opposite: The vehicle interface design for miroamer

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SPECIMEN

Digital and print editorial design

Specimen is a specialised trade magazine aimed at a small but elite market. Next developed the name and designed each edition, cover to cover. In addition to the print versions, we also produce digital editions for iPad, Android based pads and a ‘lite’ version for iPhone. These digital versions include fully interactive features, video and other rich media. All editions are produced in English and Spanish, whilst certain editions are also published in French and Vietnamese.

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Opposite top left: Covers of print issues 2, 3 and 4 Opposite top right: Contents page from iPad issue 6 Opposite below: Specimen Lite for iPhone, issues 5 and 6 This page top: Feature story from iPad issue 6 This page below: Cover of iPad issue 5

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The Nelson Mandela Unity Series book design

THE NELSON MANDELA FOUNDATION

Left: The Nelson Mandela Unity Series book cover Below: A spread from the book

The Nelson Mandela Unity Series coffee table book showcases Nelson Mandela’s’ drawings and paintings as well as those of twelve other South African artists. It was designed for the Nelson Mandela Foundation as a fundraising initiative.

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The Nelson Mandela Unity Series: This coffee table book, showcases Nelson Mandela’s’ drawings and paintings as well as the work of 12 other South African artists. It was designed for the Nelson Mandela Foundation as a fundraising initiative. It was an honour for Next to work with the foundation on this project.


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Opposite: A Bite of Latin America recipe book cover Below: Two spreads from the recipe book

A BITE OF LATIN AMERIC A

The book was recently awarded ‘Best in World’ in its category at the Gourmand World Cookbook awards.

Editorial design

A Bite of Latin America was designed and produced for and with Susie Chatz Anderson, award winning recipe book author. It was a dream project for Susie who went on a culinary journey through Latin America, taking photographs along the way.

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Book design

LIEN BOTHA

Lien Botha, A Photographer’s Botanical Exploration: Lien Botha is a celebrated photographer who is fascinated by nature and its processes. This coffee table book was designed to portray her particular love of the beauty of death in the floral kingdom.

Left: Book cover Right: Contents page spread

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book Below right: Book cover

SUSHI MADE EASY

So, Michele taught herself how to make sushi and along the way designed a book which Struik New Holland was happy to publish.

Below left: Spread from the

Book design, art direction and editorial oversight

Sushi Made Easy: Michele (our Cape Town Creative Director) fell in love with sushi when she studied design at Parsons School of Visual Art in New York in her early 20’s. When she returned to South Africa, Michele found few sushi restaurants and only incoherent, badly translated recipe books.

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Editorial design, art direction, illustration and infographics

FOOTBALL FEDERATION OF VIC TORIA 40

Left and below: Details from the 2015 report Opposite right: Cover of the 2017 report Opposite left: Financial statements from the 2017 report


Football Federation of Victoria’s Annual Reports: The newspaper concept was developed as a way of engaging the federation’s stakeholders more intimately than would be the case with a regular annual report. The format allows for much more inclusive content which has been very well received by the football community.

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C A S E S T U DY 1: CO R P O R AT E T U R N A RO U N D A client had suffered severe reputational damage to its brand. It appointed Next to manage their brand strategy to restore faith in the business and to rebuild its product and service offerings. Our challenge

Clearly, our challenge was to reposition the business to make it clear that it had moved past the issues that had plagued it to that point in time.

What we did

In conjunction with a new and highly skilled marketing team, we focussed, in the short term, on presenting the business to the market under one of its existing product brands. As the company itself found its feet, a new owner, with a range of other assets took ownership, and we then carefully transitioned the business to the new corporate brand over a period of some time.

The outcome

After rebuilding brand equity and trust, the business was sold on to a major internationally listed business at a considerable premium.

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C A S E S T U DY 2: E X P O N E N T I A L G ROW T H Next took over management of the brand of a privately owned utilities company selling electricity and gas into the Victorian market. At the time, the company had just 10,000 customers. Our challenge

Our challenge was to help drive and manage exponential growth in a very turbulent market. At the time, Victoria had the greatest rate of churn of any consumer electricity market in the world.

What we did

Next reviewed the brand strategy and evolved the existing identity (so as not to alienate the existing customer base) to set it up for future growth. We managed the brand rollout to three other states, New South Wales, Queensland and South Australia and also developed sub-brands for their electricity and gas switching company, and loyalty programs respectively. We designed and produced all marketing collateral and internal motivational programs for approximately five years.

The outcome

Over the five year period, the company minimised churn and grew the customer base to 400,000 customers, whereupon the principals sold the business to an internationally listed public entity at premium rates.

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C A S E S T U DY 3: S TA RT U P TO I P O We were approached by a client who had a vision of starting a business focussing on health- food exports to China. With little prior experience in the industry, the client leaned heavily on us in order to develop their brands and a portfolio of products. Our challenge

Our challenge was to literally visualise an entire business, and its product portfolio — from the ground up. Notwithstanding our client’s vision, the business had only two employees, neither of them full-time.

What we did

Initially, we developed the core brand identity and the packaging for over 70 products. We designed other collateral such as product catalogues and information sheets. As new strategies unfolded, we developed further product packaging and indeed, entirely new ranges.

The outcome

Perseverance by the client and our joint commitment brought some initial success followed by an IPO. Now, just over a year since the listing, the business trades, fairly stably, at seven times its initial public offer price.

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C A S E S T U DY 4: P U R E A M B I T I O N TO R E V E R S E L I S T I N G Next were approached by the owner of a thriving business practice with an ambitious eye on growth. The client had a very clear business plan and was looking for someone to manage the brand through this period. Our challenge

The challenge related to ensuring brand adherence and consistency as new business sites sprung up rapidly around Melbourne.

What we did

After initial strategy development, we ascertained that the existing brand was not a suitable vehicle for the envisaged growth, and we undertook a complete rebrand of the group. We managed the branding of the new operations as the business grew. Our responsibilities included signage (wayfinding, and oversize wall graphics), marketing material, general business collateral, marketing documentation and so on.

The outcome

After several years of growth, the client’s business reached critical mass and they reversed the business into a listed entity. A rights issue raised significant funds and they continue their growth, in part organically and in part by acquisition.

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Naked Truth

03 RETAIL BRANDING Our Packaging Success — Next Pack Pro

Happy Culture

Single & Single

The Bar Counter

Monks

Chocolate Counter

Australian Liquor Company

Protrim Plus

Planet Food

Clemen Gold

Working with product ranges

The Good Vibe Co

The Juice Lab Keep it Cleaner Naked Truth Rubro


PERSUASION

SILENT

THE ART OF


Over 400 SKUs into major retailers over the last five years alone

O U R PAC K AG I N G S U C C E S S

Next have placed nearly 400 SKUs into major supermarkets and other retailers over the last 5 years alone. We have a wide spectrum of experience — with particular success in fast moving consumer foods — across a variety of store categories. Our work in this area is supported by our proprietary software system — Next Pack Pro. We developed this software to aggregate data from a variety of sources, across multiple platforms to ensure pack content accuracy and an enhanced client experience. This includes an iPad app and a web interface for instant access to your product data. This service is provided free-of-charge to our clients.

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NEXT PACK PRO How our application works for you

Data aggregation Pack data is aggregated from numerous sources such as food technicians, the marketing department and so on

The key user features Through either a web or iPad interface, you can: • view data for each of your SKUs • print data sheets for a single SKU or for the entire range • email data sheets for a single SKU or for the

Pack artwork Data links directly into pack artwork, enhancing consistency and accuracy

entire range • View a library of your pack images • Download pack images

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Package design

SINGLE & SINGLE

Left: The three packs for Single & Single, Single Malt Scotch Whiskey Opposite: A close-up of the Bunnahabhain 1976 bottle label

Single & Single: This project began with the branding of the company. This Single Malt range was manufactured in Scotland. The brief was to design a range with a modern flair — which we achieved with the selective use of bright, contemporary colours. We also designed brochures, an expo stand to launch the brand at the Whisky Fair, and more recently, a fourth label in the range.

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Jane. One of the world’s first hemp infused gins Below right: Monks Mysterium

Most recently, we developed the packaging for the latest product in the range, Mary Jane — one of the world’s first hemp infused gins.

MONKS GIN

Opposite: Monks Mary

We were responsible for name generation, brand strategy, logo design, package design, press packs, posters, livery, corporate clothing, social media and website design.

Package design & brand development

Monks Gin: Next was involved in the development of this beautiful brand from inception.

Below: Monks Medella, a blueberry infused gin

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Brand development and package design

T H E A U S T R A L I A N L I Q U O R C O M PA N Y

The Australian Liquor Company Is a start-up business creating extraordinary products — from wines to spirits and liqueurs. Next worked with the principal to develop his brand and initial range of product packaging. Above left: Fable Cream Liqueur Above right: Celeste Noir Coffee Liqueur Opposite: Ancient Wisdom, Barossa Valley Shiraz

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Working with product ranges There are many things to consider when working with ranges — especially those that are sold through major retail chains. Firstly, there is the competitive environment, how your brand will be differentiated from these products already on shelf. Then one must consider merchandising. Retail outlets will display your products differently — some grouping them by brand, whilst others will mix brands, grouping SKUs by benefit, product type or some other product attribute that they feel is relevant to the market. So, it is important to consider how we can create brand cohesion when the products might be distributed throughout the store. Then, not least, we need to consider how to create brand coherence — the differentiation of your own products, one from another, to ensure the choice is clear to the consumer. 56


PLANET FOOD

Brand development and package design Planet Food

encompasses a wide range of products. Colours have been carefully selected to ensure brand coherence across numerous in-store locations

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Package design

JUICE LAB

Top row: Pressed juice

range Middle row: Tonix and

special edition range (pressed juices and smoothies) Bottom row:

Vegessentials and smoothie ranges

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KEEP IT CLEANER

Package design and art direction Top row: Gut health

range — kimchis kraut and a kombucha Middle row:

Refrigerated bliss balls and shirataki noodles Bottom row: Gluten

free porridges

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NAKED TRUTH

Package design and copywriting

Top row: Chocolate

snack bar range Middle and bottom rows: General

confectionery range

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Top row: Coated nuts

and nibbles range Middle and bottom rows: Artisan

chocolate bar range

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Brand development, packaging and website

RUBRO ROOIBOS ICE TEA

Rubro Rooibos Iced Tea for Nandos UK: A relaunch of Rubro was required to regain market share in the international market and to refresh the brand in Nandos UK. Next redesigned and reinvigorated all branding, packaging and expo stands and assisted with the design of free-pour units for Nandos UK. Above left: The Rubro logo Below left: Presentation pack Below right: Rubro website design Opposite: Rubro brochure

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H A P P Y C U LT U R E

Brand development, package design, website design and a range of additional collateral

This page: The three Kombucha flavours Opposite: Close-up of bottle label

Happy Culture are ambassadors of healthy and happy lifestyles, with an impassioned vision to evolve the world of beverages in line with the evolution of humankind. Through their brand and products, they strive to uplift wellbeing, and inspire a happy culture. We developed everything from logo design, to website and product design, livery, point of sale, pop-up stands and corporate clothing.

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Package design

THE BAR COUNTER 66

Below: The new 2018 Bar Counter range Opposite: A special edition native ingredients range


The Bar Counter range was developed specifically to address the snack bar category in Australia’s supermarkets. The existing state of affairs was that the category was incoherent with numerous brands competing for space, many of whom had only 2-3 SKUs. Bars were also merchandised horizontally, meaning valuable shelf space was consumed with minimal returns. The Bar Counter addressed these issue with a colour coded, coherent range. It is merchandised vertically, optimising shelf space and the complete range is designed to fit a conventional bay shelf completely end to end, creating a single, strong brand presence which dominates the category.

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Brand strategy and package design Name development and package design

C H O C O L A T E CP O RU ON T RT IEM R 68

Chocolate Counter is an example of where successful brands can stretch into new categories. Building on the success of the Bar Counter, Next were briefed to build a brand extension that resembled (but did not match exactly) that range.

Below: The merchandising of the range resulted in a powerful splash of colour on shelf, bound together by the strong, horizontal brown bar


shape of the bottle emphasised the brands credentials as a weight loss supplement

PROTRIM PLUS

Below: The slim waisted

Name development and package design

Protrim Plus is a weight management brand. We were briefed to develop the range, generating the name, consulting on bottle selection (the ‘slim waist’) and designing the packaging — finding a balance between an informative pack, and strong appetite appeal.

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Branding, packaging, art direction and literature design

CLEMEN GOLD 70

Clemen Gold: The client’s aim was to create a new citrus brand, positioning their mandarins apart from others in the market. Next worked with Clemen Gold from the get-go on brand strategy and identity development and then took the branding through to all packaging, point of sale, literature design, advertising and marketing worldwide.

Left: Clemen Gold fruit label Below: In-store posters


Below: Clemen Gold poster Centre top: Sorbet packaging Centre bottom: Canadian Giro pack label Far right: School lunch promotion recipe booklet cover and spreads

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Brand development, product design and package design

THE GOOD VIBE CO

Left: The Good Vibe logo Immediately below: Stickers in frames as artwork Bottom: Stickers in their retail packaging

The Good Vibe Co: This was a love project created by Michele Bush, creative director of Next’s Cape Town office, who wanted to create a range of products designed to give back to the community. The range consists of versatile gold stickers & foiled multi-use Christmas cards, designed to add positivity to your everything — because good vibes are made to share!

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Opposite: A collage of sticker use in a variety of applications


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05 AWARDS Art of Design

Indigo Design

Beckett Design

Loeries

BUSCAs

London International

DTP Today

New York Festivals

Gourmand World Cookbook

SPADA

Graphis

The Star Advertising

Hirt & Carter Calendar


JUMP AND THE EARTH WILL RISE TO MEET YOU


Whilst our greatest rewards come from our clients’ successes, awards are a reflection of the quality of or work we do when judged by our peers, the marketing community and the general public. The principals of Next have collectively won over 80 awards in numerous competitions across a variety of disciplines and crafts. Particularly gratifying is that many of these have been won in international competitions such as The London International Awards, The New York Festivals, Graphis and the Indigo Design Awards, demonstrating that the work we do on your behalf is celebrated on the global stage. 76


Second Place

Hotel Exotica

Corporate Identity

Hotel Exotica Stationery Design

1992

Second Place

Mount Nelson Hotel

Other

Mount Nelson Menu

B E C K E T T D E S I G N AWA R D S 1992

Award of Excellence

United Cricket Board of South Africa

Corporate Identity

UCBSA Stationery Design

1997

Category Winner

Penny Black

Corporate Identity

Penny Black Corporate Identity

1998

Category Winner

Galaxy Finance

Corporate Identity

Galaxy Finance Corporate Identity

1998

Category Winner

AAA School of Advertising

Literature Design

AAA School of Advertising Prospectus

1998

Category Winner

Five FM

Corporate Identity

Five FM Corporate Identity

United Cricket Board of South Africa

Corporate Identity

UCBSA Corporate Identity

AWA R D S

1992

Over 80 awards and counting

A RT O F D E S I G N

B U S C A AWA R D S 1991

Category Winner

DT P TO DAY 1992

Category Winner

United Cricket Board of South Africa

Literature Design

UCBSA Inaugural Brochure

1992

Third Place

South African Football Association

Literature Design

SAFA Inaugural Brochure

1993

Category Winner

Newman Art

Literature Design

Valentines Day Brochure

G O U R M A N D W O R L D CO O K B O O K AWA R D 2018

Best in World

Chatz Anderson

Latin American Cook books

A Bite of Latin America

1999

Gold

Imagination Corporation

Logo

Imagination Corporation Logo

1999

Gold

Imagination Corporation

Corporate Identity

Imagination Corporation Corporate Identity

1999

Gold

Imagination Corporation

Letterhead

Imagination Corporation Corporate Identity

2001

Silver

Identity Public Relations

Logo

Identity Public Relations Logo

2013

Gold

The Opera House

Posters

Yusef Lateef

2014

Gold

The Opera House

Posters

Beethoven

2015

Gold

The Opera House

Typography

Beethoven

2015

Gold

Self Promotional

Posters

Whale Song

2016

Gold

The Opera House

Posters

Mo-zart

2016

Gold

Football Federation of Victoria

Annual Reports

2015 Annual Report

2017

Bronze

The Opera House

Posters

Joe Green

2017

Bronze

Rotary Brighton

Letterheads

Rotary Brighton Letterhead

GRAPHIS

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AWA R D S

Over 80 awards and counting

H I RT & C A RT E R 1992

Third Place

Hirt & Carter

Calendar Design

Hirt & Carter Annual Calendar Design

I N D I G O D E S I G N AWA R D S 2018

Silver

Chroma Dermatology

Branding

Chroma Dermatology Brand Development

2018

Bronze

City West Water

Branding

Voice of the Customer

1992

Silver

United Cricket Board of South Africa

Corporate Identity

UCBSA Corporate Identity

1993

Finalist

Sun International

Literature Design

Palace of the Lost City Brochure

1993

Craft

Association of Marketers

Craft – Typography

Loerie Campaign – Typography

1997

Special Mention

Freedom of Expression Institute

Literature Design

Freedom of Expression Institute Annual Report

1997

Special Mention

Penny Black

Corporate Identity

Penny Black Corporate Identity

1998

Finalist

Hilton Gaming Corporation

Corporate Identity

Bally’s Hotel and Casino

1998

Silver

Dept of Arts, Culture, Science & Technology

Literature Design

Briefing Magazine

1998

Silver

Galaxy Finance

Corporate Identity

Galaxy Finance Corporate Identity

1998

Finalist

Galaxy Finance

Corporate Identity

Galaxy Finance Corporate Identity

1999

Finalist

Starbridge

Corporate Identity

Starbridge Corporate Identity

1999

Finalist

Datatec

Literature Design

Datatec Annual Report

1999

Finalist

Amorphous New Media

Literature Design

Amorphous New Media Logo

1999

Silver

Trees for Africa

Literature Design

Trees for Africa Annual Report

1999

Gold

Vodacom

Signage Design

Vodaworld Signage

1999

Silver

The Market Theatre

Literature Design

The Market Theatre Annual Report

1999

Gold

Affinity Publishing

Literature Design

Brands and Branding Book Cover

2001

Silver

M Cubed

Literature Design

M Cubed Annual Report 2000

2002

Gold

M Cubed

Literature Design

M Cubed Annual Report 2001

LO E R I E S

LO N D O N AWA R D S

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1996

Finalist

Facts and Fiction

Corporate Identity

Facts and Fiction Logo Design

1996

Finalist

Silicon Graphics

Corporate Identity

Silicon Safari Logo Design

1996

Finalist

Minet Africa

Literature Design

Minet Africa Brochure

1996

Gold Statue

Anglo American

Package Design

CTU JAS Pack

1996

Finalist

Mr Sweet

Package Design

Caramel Camels

1997

Finalist

Imagination Corporation

Corporate Identity

Imagination Corporation Corporate Identity

1997

Finalist

Permanent Bank

Corporate Identity

Permanent Bank ATM Cards

1997

Finalist

Penny Black

Corporate Identity

Penny Black Corporate Identity


Trees for Africa

Literature Design

Trees for Africa Annual Report

Gold Statue

AAA School of Advertising

Literature Design

AAA School of Advertising Prospectus

1998

Finalist

Wooltru

Literature Design

Wooltru Annual Report

N E W YO R K F E S T I VA LS 1993

Gold

Sun International

Literature Design

Palace of the Lost City Brochure

1996

Finalist

Minet Africa

Literature Design

Minet Africa Brochure

1996

Finalist

Anglo American

Package Design

CTU JAS Pack

1996

Finalist

Silicon Graphics

Corporate Identity

Silicon Safari Logo Design

1997

Finalist

Imagination Corporation Cape

Corporate Identity

Imagination Corporation Corporate Identity

1997

Bronze

Penny Black

Corporate Identity

Penny Black Corporate Identity

1997

Finalist

Dolcré

Corporate Identity

Dolcré Corporate Identity

1998

Finalist

Galaxy Finance

Corporate Identity

Galaxy Finance Corporate Identity

1998

Finalist

Alfa Romeo

Literature Design

Alfa Romeo Sales Brochure

1991

Merit

Burhose

Promotion

Burhose Winning Collection

1992

Special Mention

Isambulela Trust

Promotion

Isambulela Dial and Win

1992

Merit

United Cricket Board of South Africa

Corporate Identity

UCBSA Corporate Identity

1992

Merit

Amalgamated Beverages

Promotion

Sparletta Soft Drink Promotion

1993

Special Mention

Grinaker Sports

Literature Design

Olympic Gold Magazine

1993

Special Mention

Sun International

Literature Design

Palace of the Lost City Brochure

1993

Special Mention

Association of Marketers

Other

Loerie Campaign – Call for Entries

1993

Special Mention

Association of Marketers

Other

Loerie Campaign – Poster

1993

Special Mention

Hirt & Carter

Other

Hirt & Carter Annual Calendar Design

1993

Special Mention

Association of Marketers

Corporate Identity

Loerie Corporate Identity

1993

Category Winner

Sun International

Literature Design

Palace of the Lost City Brochure

1995

Special Mention

The Opera House

Corporate Identity

The Opera House Corporate Identity

1996

Special Mention

Wooltru

Literature Design

Wooltru Annual Report 1995

1996

Category Winner

Imagination Corporation

Corporate Identity

Imagination Corporation Corporate Identity

1997

Category Winner

Penny Black

Corporate Identity

Penny Black Corporate Identity

1997

Special Mention

Dept of Arts, Culture, Science & Technology

Literature Design

Briefing Magazine

1997

Special Mention

Pick ‘n Pay

Literature Design

Pick ‘n Pay Annual Report

Literature Design

Palace of the Lost City Advert

AWA R D S

Finalist

1998

Over 80 awards and counting

1998

S PA DA

T H E S TA R A DV E RT I S I N G AWA R D S 1993

Quarterly Winner

Sun International

79


And personal commitment

OUR GUARANTEE

Why a guarantee?

And finally, our personal commitment

When we started Next, we did it because we wanted to make a difference. We feel that the purpose of our enterprise is to add value and to make the world a better place for our clients and their customers — whether it be in tiny little ways or gigantic seismic waves.

The commitment of our principals, Lee Selsick in Melbourne and Michele Bush in Cape Town, to your project is total — we remain involved in each project from end to end.

This is why we have chosen to guarantee our work, to ensure that you believe that the effort we have made will add value and make a difference to your products or services.

Our personal involvement extends to every project and our doors remains open to you for discussion — not only about hiccups or concerns, but also about possibilities, probabilities, and opportunities for growth and success well into the future.

Our guarantee: If your are not happy, don’t pay This means that, as long as the scope of the work or the brief itself does not change, we will work on your project until you are completely satisfied with the result — at no additional charge — no matter how long the effort may take. If, after allowing us a reasonable period to ‘get it right’, you are still not happy, you do not have to pay for the work we have done. Some common sense terms and conditions apply, but we will be happy to take you through the details if you wish.

80

Lee Selsick Chief Executive, Melbourne

Michele Bush Creative Director, Cape Town


www.nextbrand.design

10 Alexandra Avenue Upper Wynberg 7800 + 27 82 053 8903 michele@nextct.co.za

Cape Town

Unit 107, 3 Male Street Brighton VIC 3186 +61 3 9008 8988 lee@nextbrand.com.au

Melbourne

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